Category: Ad Campaigns

Mumbai InsanelyGood, the revolutionary grocery delivery service, launched its innovative and creative advertising campaign that is ‘not-just-good-but-InsanelyGood’. The campaign, designed to captivate consumers’ interest and reinforce the app’s commitment to delivering exceptional grocery shopping experiences, has been rolled out in Bangalore across outdoor media, digital channels, radio, and through influencer marketing.

InsanelyGood advertising campaign is strategically curated, much like the groceries it delivers, to reach and engage consumers across the city. Conceptualised and executed by the in-house creative team – the InsanelyGood Creative Studio – the campaign resonates with customers’ needs for a fresh, authentic and high-quality grocery compared to the mass-produced groceries.

The campaign highlights the extensive range of high-quality products such as chakki fresh atta, farm-fresh fruits and vegetables, small batch homemade-groceries like batters, jams, paneer, and an assortment of over 2000+ products. The vibrant creatives that reflect across platforms compel the modern consumers to rethink about mass-produced, factory-made products with greater shelf life, and shift towards an InsanelyGood experience.

Billboards that Speak Volumes

InsanelyGood’s captivating billboards are visually stunning and showcase an assortment of authentic homemade groceries not found on any other online platform, leaving a lasting impression on the passerby. These have been placed at strategic locations to grab consumer attention, while also delivering the message about fresh groceries.

Radio Ads that Tickle Taste Buds

In collaboration with renowned voices, InsanelyGood radio ads with Radio City and Radio One resonate with customers, engaging their imagination and taste buds. Carefully crafted audio experiences that not only highlight the quality and freshness of the products, but also the brand’s commitment to bringing the most authentic groceries, sourced at origin for its valued customers.

Unbeatable Social Media Presence

InsanelyGood’s social media campaign is all about building a community of food enthusiasts who seek fresh groceries that are locally sourced and truly authentic in taste and experience. Visually appealing posts feature InsanelyGood’s handpicked selection of grocery items across categories, encouraging customers to share the delectable dishes they create with these products.

Harnessing the Power of Influencers

InsanelyGood has collaborated with prominent influencers who resonate values and passion for fresh, authentic, quality food. Lifestyle influencers such as Danish Sait, Aryavcg, Disha Madan, Sonu Venu Gopal and many more are engaging their audiences and inspiring audiences to choose authentic options.

Influencers are also offering attractive offers to their followers to encourage them to sample the InsanelyGood groceries.

Mumbai: Calvin Klein watches has unveiled its latest campaign in India starring Disha Patani, internationally acclaimed Bollywood actress and model. The campaign evokes the sensual, modern aesthetic that the brand is known for while highlighting its Spring 2023 collection of sleek, sculptural timepieces.

“Disha’s confidence and strong presence make her the ideal representative for Calvin Klein watches in India,” said Movado Group Inc. global general manager, Calvin Klein watches and jewelry, Caterina Miduri. “Her sophisticated, sensual energy translates on and off the screen, and brings our Spring 2023 watch collection’s modern designs to life in this latest campaign.”  

Movado Group Inc. president international Xavier Gauderlot said, “For Calvin Klein watches, we are committed to offering timepieces that embody the Calvin Klein aesthetic of timeless elegance, modernity, and superior craftsmanship. We look forward to inspiring individuals to express their personal style through our Calvin Klein watches collection and this campaign in India.”

“I feel honored and proud to be partnering with such an iconic brand as the face of Calvin Klein watches for their next campaign in India,” said Patani.  “The brand’s modernism, sensuality and simplicity are aesthetics that resonate with my style, I very much look forward to seeing the campaign featured throughout India.”

The campaign showcases timepieces from Calvin Klein’s Spring 2023 watches collection. In the campaign, Disha wears a rose gold watch featuring a minimal sunray dial with a refined, crystal embellished and softly sculpted bezel on a mesh bracelet. Also featured in the campaign is a modern multifunction watch with concave sub-eyes and stud indices for a subtle edge.  The timepiece is available on a carnation gold open link bracelet.

The campaign will appear across digital and social media platforms, out of home placements and at point-of-sale across the region. The collection will be available at authorized Calvin Klein watch retailers, leading luxury retail stores, and online platforms across India.

Mumbai: On the 24th Kargil Vijay Diwas, Vedanta Sesa Goa proudly unveils its transformative campaign, “GARV SE – VEDANTA FOR INDIA,” celebrating the indomitable spirit of our courageous soldiers, who selflessly protect our nation and the nurturing embrace of Mother Earth, inspiring us all to embody the ethos of ‘Giving Back.’ The campaign runs from today until 15 August, encompassing a series of heartfelt initiatives, aiming to pay homage to the families of Kargil war martyrs and all our brave soldiers.

Kargil Vijay Diwas, observed annually on 26 July, marks the victory of our Indian troops over the Pakistani rangers after an arduous three-month-long war. To remember the valor and sacrifices of these heroes and draw inspiration from their selfless spirit, Vedanta Sesa Goa embarks on a journey of gratitude and remembrance.

Speaking on the occasion, Vedanta Sesa Goa CHRO Richa Dubey commented,” ‘GARV SE – VEDANTA FOR INDIA’ is a heartfelt expression of our collective gratitude and a commitment towards building a stronger India that embraces the essence of Vedanta i.e., harmony with nature, people and the spirit of giving back as we pay homage to our brave soldiers who epitomize the true spirit of sacrifice.”

Campaign Highlights:

Delivering Gratitude & Respect:

During this campaign, Vedanta Sesa Goa encourages individuals to express their gratitude, respect, and love for the Kargil war martyrs and our brave soldiers. Messages, letters, emails, photos, videos, and other heartfelt expressions will be collected and shared with the families of the war heroes, conveying the nation’s profound gratitude for their sacrifices and the Bravehearts who fought gallantly.

Inspiring Giving Back:

The campaign draws inspiration from the soldiers’ dedication to both the nation and Mother Earth. As a part of “GARV SE – VEDANTA FOR INDIA,” Vedanta Sesa Goa reaffirms its commitment to giving back to society through various initiatives and ‘Transforming the Planet for Good’.

Vedanta Sesa Goa: Partners in Nation Building

Further activities will be unveiled during the campaign period, underscoring the company’s dedication to sustainable development and social responsibility, contributing to the growth trajectory of the country.

Independence Day Tribute

The campaign will culminate on 15 August, India’s 76th Independence Day, with a special tribute to all the heroes who fought for the freedom of the nation and those who continue to serve the country with unwavering courage.

Vedanta Sesa Goa invites everyone to join hands in commemorating the Kargil war martyrs and our brave soldiers through this campaign. By participating and expressing heartfelt gratitude, together, we shall rise, drawing strength from the legacy of our heroes and forging an unbreakable bond with Mother Earth. Vedanta Sesa Goa continues to serve ‘Desh Ki Zarooraton Ke Liye’ to build a brighter, prosperous and ‘Atmanirbhar Bharat’ for todays and future generations.”

Mumbai: In the wake of the devastating floods that have befallen Himachal Pradesh, Publicis Worldwide and Axis Bank have united to launch a heartfelt campaign aimed at raising funds for the affected communities.

The ‘Help our Mountains Heal’ digital campaign intends to make a positive impact and retain the natural beauty of the mountains. Through this campaign, Publicis Worldwide and Axis Bank are raising awareness of the situation in the flood hit state and appealing to individuals to donate to the chief minister’s relief fund to support the flood-affected victims.   

The core concept of the campaign revolves around a simple yet profound analogy – ‘The mountains are big and elderly and just like our elders, they have nurtured, protected, and helped us all these years. And today, when they are facing such a calamity, it is our responsibility to act big and stand with them because just like the elders of our families, they will never trouble us by asking for help.’

“The intent of the campaign was to keep it simple but impactful. While creating this campaign, we made sure that we acknowledge the simple truth that we are because of the mountains and not the other way around. We also ensured that the grace and dignity of the mountains were never compromised,” said Srijan Shukla, Executive Creative Director, Publicis Worldwide.    

“The messaging aims to evoke empathy and compassion rather than pity, emphasizing the harmonious relationship between humanity and nature. It acknowledges the simple truth that we owe our existence to the mountains, and it is our turn to extend a helping hand,” added  Publicis Worldwide executive creative director Pratheeb Ravi.

As the campaign gains momentum, Publicis Worldwide and Axis Bank call upon individuals, corporations, and the entire community to come forward and contribute to this noble cause. Every donation, big or small, will make a significant difference in rebuilding lives and restoring hope in Himachal Pradesh.

 

Mumbai: Laqshya Media Group, a leading player in Out of Home (OOH) advertising, is delighted to announce the resounding success of the Maharashtra launch campaign for Chandrika, the iconic handmade Ayurvedic soap with a legacy of over 80 years from the esteemed house of Wipro Consumer Care and Lighting. The campaign aimed to introduce Kerala’s market leader, Chandrika, to new markets and resonate with a wider audience in Maharashtra. Collaborating with Wipro Consumer Care and Lighting, Laqshya Media Group orchestrated an innovative campaign incorporating cutting-edge technologies and strategic approaches. The month-long campaign spread across major cities of Maharashtra with strategically positioned high-impact sites to reinforce Chandrika’s heritage and Ayurvedic goodness, elevating its position in Maharashtra while capturing the hearts of new consumers.

Laqshya’s in-house proprietary tool, SHARP, was the backbone of the campaign’s success. This powerful tool allowed the team to identify ideal locations in Maharashtra that aligned with the target audience’s preferences. Leveraging SHARP, the team meticulously measured key metrics such as reach and engagement to ensure optimal message delivery. The campaign was executed with impressive creativity, utilizing a strategic mix of formats, including Billboards, Bus Wraps, Digital screens, Railway Station Media, and Metro Media. The strategic media mix optimised budget utilisation and enthralled the audience with captivating 3D visuals that eloquently portrayed Chandrika’s rich heritage and Ayurvedic essence. The campaigns creative prominently integrates #ApneDeshkaGlow, forging a deep connection with the audience through diverse out-of-home tools while encouraging dynamic engagement across social media platforms.

Chandrika, a highly trusted brand with a rich heritage of millions of loyal customers, particularly in South India, has taken a bold step towards expanding its reach in core markets and attracting new consumers. The world’s first Ayurvedic soap, Chandrika, is now available in Maharashtra in a new pack, infused with time-tested Ayurvedic ingredients like coconut oil, sandalwood, and orange oil, providing a unique formula that effectively combats acne, dark spots, and dry skin giving its users a healthy glow. This soap is crafted with immense care over ten days, and this meticulous method has earned the unwavering trust of millions of women.

“Outdoor is a key component in our media mix as it enables us to precisely target clusters of interest and deliver the intended message. In Laqshya, we found an ideal partner who not just executes campaigns fast and at scale but also makes our executions more impactful. Their creative inputs are invaluable as they understand how to use the medium the best. Chandrika’s relaunch campaign needed very specific locations that would garner impact & excitement for the brand, and that has been delivered by Laqshya,” said Wipro consumer care and lighting CMO and head of e-commerce business Prasanna Rai.

Laqshya Solutions chief operating officer Amarjeet Hudda, added, “Collaborating with Wipro Consumer Care and Lighting on this prestigious campaign has been an incredible experience. We are proud to have contributed to Chandrika’s legacy and extend its presence to the people of Maharashtra”.

 

Mumbai: Pocket52, one of India’s leading online poker brands and title sponsor of the Poker Sports League (PSL), is thrilled to announce the launch of its newest thrilling campaign ‘Ab Club Badalne Ka Time Aa Gaya’ offering an elevated poker experience to all users. With this, Pocket52 aims to captivate poker-playing audiences by introducing a plethora of exciting new developments within the platform. The campaign embodies the spirit of change and innovation, offering an unparalleled and immersive gaming experience to poker enthusiasts, bolstered by an ever-growing community of passionate players.

Poker platforms foster a unique sense of identity to their users, where players find themselves immersed in a rush of achievements, challenges, and victories. In recognition of the evolving subculture surrounding online poker where many individuals are often considered underdogs, this campaign aims to showcase the glory of their skills and a sense of camaraderie amongst like-minded enthusiasts.

The campaign features a multitude of activities. To build credibility and expertise within the poker community, it introduces India’s leading poker champions – Laksh Pal Singh, Dhaval Mudgal, Raghav Bansal and Simran Malhotra as Pocket52’s ‘Poker Pros’. It also announces several other mega multi-table tournaments with grand prize pools on the platform and the launch of the brand’s new desktop application with an all-new experience – enhanced features, a regenerated interface, multiple lingo options, and much more. Lastly, the brand has also launched three engaging films featuring celebrities Raghu Ram, Sharat Saxena and Mushtaq Khan. The films are streaming on Jio Cinema and other social and OTT platforms.

Commenting on the launch, Pocket52 director Nitesh Salvi said “We need to embrace the winds of change, as now is the time to revamp the Indian poker landscape. Beneath the surface of virtual tables and digital cards lies a rich tapestry of human interactions, skill-building, and a sense of community.  Pocket52’s ‘Ab Club Badalne Ka Time Aa Gaya’ campaign brings forth a new era of excitement with which, we want to bring a fresh perspective which has innovation at its heart. Offers like our cutting-edge desktop app, exhilarating high-value tournaments, and cash game features are just the start. We’re here to excite and empower players with rousing opportunities, generous rewards, and a truly immersive poker experience like never before.”

The ‘Ab Club Badalne Ka Time Aa Gaya’ campaign is live across Pocket52’s website, social media platforms, YouTube channel, JioCinema and other select OTT platforms.

Mumbai:  As the world becomes increasingly mobile, mobile advertising has become an essential part of the marketing mix. However, many mobile users find ads to be intrusive and annoying, which can lead to a negative user experience. This is where a content-driven approach comes in. By seamlessly integrating ads with the content, mobile advertising can provide a better user experience that is engaging and non-intrusive.

Gaming apps, in particular, have been at the forefront of content-driven mobile advertising, with companies like GreedyGame leading the way. By prioritizing user experience and creating ads that don’t disrupt gameplay, GreedyGame has set a new standard for mobile advertising in gaming apps. And as mobile technology continues to evolve, we can expect to see even more innovative content-driven approaches that put the user first.

To know more about the company and their insights, Indiantelevision.com engaged in an email conversation with GreedyGame and PubScale founder and CEO Arpit Jain.

Arpit Jain is an IIT Ropar alumnus. He is a tech geek and an AI enthusiast who aims at making apps and websites achieve overall growth faster with the help of technology. He has played a pivotal role in enabling the company to leverage AI to help app/website publishers monetise better with native and other ad formats. Before establishing the leading Bengaluru based monetization and growth platform for apps and websites, Jain worked as software developer at PayPal where his role was to prototype innovative ideas as part of PayPal labs.

Edited Excerpts:

On the launch of GreedyGame and the motive behind launching it

GreedyGame was launched in 2013 with a clear and innovative motive: to introduce a content-driven approach to mobile advertising in gaming apps for a better user experience. We recognised that traditional mobile ads were often intrusive and disrupted the user experience, leading to lower conversions for app developers aiming to generate revenue from their apps. To address this issue, we aimed to prioritise user experience by seamlessly integrating in-game advertising with the content. The vision was to revolutionise the mobile advertising landscape and provide a more engaging and non-disruptive experience for both users and developers. As a result, GreedyGame quickly gained recognition and we expanded our services beyond gaming apps to encompass apps of all categories, and later, we even extended our reach to websites as well.

On striking a balance between investing in research and development for future growth and maintaining the current profitability levels

GreedyGame’s profitability-focused approach, setting it apart from many VC-funded companies, involves a delicate balance between investing in research and development (R&D) for future growth and maintaining current profitability levels. Central to our strategy is the company’s dedicated team for R&D, which diligently monitors market trends and future probabilities. By keeping a close eye on industry developments, GreedyGame refines its product offerings with the evolving landscape in mind. This process is continuous, allowing the company to make data-driven decisions and target our investments strategically. Moreover, GreedyGame’s commitment to incremental innovation ensures steady progress that aligns with our long-term vision. Through efficient resource management, customer satisfaction, and diversification of revenue streams, GreedyGame remains financially stable while positioning the company for sustained growth and success in the competitive mobile advertising and app monetisation market.

On GreedyGame’s latest launch ‘PubScale’ and its contribution to the company’s vision of user-friendly and less intrusive ads

PubScale is a comprehensive AI-powered SaaS platform, specially designed to empower publishers and drive growth in their mobile app businesses. This all-in-one platform integrates ad monetisation, user acquisition, ad mediation, and analytics solutions, streamlining the technical and operational aspects of app monetisation and user acquisition.

We firmly believe that PubScale is revolutionising the global landscape for publishers by introducing groundbreaking ad monetisation strategies, offering app developers fresh revenue streams and enhanced monetisation opportunities. Moreover, PubScale addresses the challenges posed by time and resource constraints, enabling publishers to expedite their app monetisation journey.

One of the standout features of PubScale is its user-friendly interface, providing an intuitive experience for publishers. It bridges the knowledge and expertise gap by offering personalised end-to-end support, helping publishers make the most of their ad monetisation and marketing efforts.

Additionally, PubScale offers access to premium demand and seamless technology integration, further enhancing its appeal. Combined with efficient customer support, the platform ensures a hassle-free experience for publishers, driving them toward success in the competitive app market. PubScale is a testament to GreedyGame’s commitment to delivering innovative solutions that prioritise user experience and less intrusive advertising practices, making it a game-changer for publishers worldwide.

On the ongoing trend of data privacy concerns and ad-blocking software and GreedyGame ensuring that user experience remains positive while still delivering effective monetisation solutions for app and website developers

At GreedyGame, we are deeply committed to ensuring a positive user experience while delivering effective monetisation solutions for app and website developers, especially in light of data privacy concerns and ad-blocking software trends. Our approach involves utilising non-intrusive ad formats that seamlessly blend with the content and prioritising contextually relevant ads.  Our data analysis is based on user behavior, preferences, and demographics to ensure that users are shown ads that align with their interests, making the advertising experience more personalised and relatable for them.

Further, to ensure a positive user experience we carefully analyse the content and context of the platform and place ads in natural, non-disruptive positions that don’t hinder users’ interaction. Our commitment to native advertising techniques further enhances the user experience. Also, we recognise that solely relying on traditional ad formats may limit revenue potential for app publishers. Therefore, we offer diversified monetisation options such as interstitials, rewarded widget, and offerwall ads to publishers, enabling them to unlock new revenue streams while maintaining an optimum user experience.

On fostering a company culture that encourages creativity, collaboration, and innovation among employees across different offices and locations globally

As our company continues to grow and expand globally, fostering a vibrant company culture that promotes creativity, collaboration, and innovation among employees across different offices and locations is paramount to our success. We implement several strategies to nurture such a culture. Firstly, we establish a clear vision and shared values that resonate with employees, creating a common purpose and a sense of belonging. Secondly, open communication channels facilitate collaboration and idea sharing, bridging the gap between different locations. Cross-functional collaboration is actively promoted through projects involving teams from various departments and locations, encouraging diverse perspectives and innovative solutions. Thirdly, we encourage idea generation and collaboration. Brainstorming sessions ultimately pave the way for innovation.

On the collaboration with big apps and multinational corporations and their contribution to GreedyGame’s business growth and are there any exciting collaborations in the pipeline

GreedyGame’s collaborations with big apps and multinational corporations have been instrumental in driving our business growth and reinforcing our position as a leading player in the ad tech domain. These partnerships have enabled us to create a robust ecosystem where publishers can thrive, advertisers can reach their target audience effectively, and users can enjoy seamless and engaging experiences.

Our strategic partnerships with prominent demand partners, such as Google, InMobi, PubMatic, Criteo, Smartyads, Smaato, Affle, mCanvas, Mobavenue, and others, have significantly contributed to our success. By teaming up with these demand partners, we have been able to expand our reach and access additional demand sources. This has resulted in an amplified inventory yield for publishers, allowing them to maximise their advertising revenue potential.

On the client side, our collaborations with renowned publishers like Gameloft, MX Player, Reliance Games, Truecaller, OLX, Amanotes, NDTV, doubtnut, Kwalee Games, HT, Teslatech, and many others have further strengthened our reputation as a reliable partner. We are looking to work with publishers of all sizes and kinds. This is a continuous process; there are a few more partnerships in the pipeline that we will announce shortly. Our consistent delivery of expected results and the ability to help publishers generate substantial revenue have solidified these partnerships over the long term.

On GreedyGame’s revenue model and maintenance of a high focus on business profitability

As a company, we focus on several key factors which in return contribute towards our profitability:

.   User-Driven Approach: One significant factor that distinguishes GreedyGame is its user-driven approach. Since the beginning, we recognised the importance of putting users first. By adopting this approach to mobile advertising, GreedyGame ensures that its ad experiences are more engaging, non-intrusive, and relevant to gamers and app users. This user-centric approach resonates well with the target audience, leading to higher retention rates, increased user satisfaction, and ultimately, better performance for advertisers. By prioritising user experience, GreedyGame creates a competitive edge in the market.

.   Diversification of offerings: While we initially started with gaming ads and native advertising, we quickly realised the need to adapt to the changing demands of the ad tech industry. So, we expanded our portfolio to include innovative ad formats and solutions to cater to a wider range of clients and industries. This diversification not only broadened our revenue streams but also ensured to remain relevant and adaptable to changing market trends.

.   Agility and adaptability: GreedyGame has always been proactive in embracing changing trends and technologies in the ad tech industry and adapting its strategies accordingly. By staying ahead of the curve, the company provides its clients with the latest and most effective advertising solutions, enhancing their overall experience and ROI.

.   Addressing Publisher Challenges: We noticed many publishers face difficulties in marketing and monetisation management. To tackle this, GreedyGame developed PubScale which simplifies the monetisation process and offers publishers valuable guidance by providing tools and resources to streamline their operations, maximise revenue potential, and scale businesses effectively.

.   Strategic Partnerships: Collaborating with industry leaders such as Google, InMobi, and Pubmatic has been instrumental in the company’s growth. These partnerships provide GreedyGame with valuable insights, access to cutting-edge technologies, and a broader reach. Leveraging this expertise and resources enables GreedyGame to deliver exceptional results to its clients, further solidifying its position in the market.

On the journey of becoming a successful startup founder and advice to aspiring entrepreneurs in the tech industry

Firstly, be prepared to adapt to the unexpected. Starting a business often leads to unforeseen challenges, and being adaptable is crucial for navigating these hurdles effectively.

Secondly, as an entrepreneur, you become the ultimate decision-maker. Embrace this responsibility and be willing to take ownership of your decisions. It’s essential to be confident in your choices and take charge of the direction your company takes.

Third, surround yourself with a talented and dedicated team. Having the right people on board is crucial for executing your ideas and achieving success. A strong team can make all the difference in overcoming challenges and propelling your business forward.

Remember, entrepreneurship is a journey filled with ups and downs, but with perseverance, a strong team, adaptability, and a profit-focused mindset, you can increase your chances of building a successful tech startup. Embrace the challenges, stay committed to your vision, and continuously learn and improve along the way.

Mumbai: Mia, the renowned jewellery brand known for its trendy, elegant, and playful designs, believes that fine jewellery is a form of self-expression. The brand has established itself as a frontrunner in the industry, consistently setting the pace for innovative designs and pushing the boundaries of self-expression. Mia Jewellery tells a compelling story with each collection and stays ahead of the curve, making it a go-to destination for fashion-forward individuals.

In collaboration with Schbang, a leading creative agency, Mia launched three AI creatives that artfully narrate the stories behind each collection. This groundbreaking collaboration seamlessly blends technological innovation with trendsetting design, enabling Mia Jewellery to connect with its audience in an immersive and personalised manner. By leveraging AI, Mia Jewellery reaffirms its position as a brand that embraces trends and pioneers them.

Mia’s latest collection, ‘Nature’s Finest’, an ode to calm found in nature’s embrace in an urban jungle, is communicated through surreal visuals highlighting nature’s radiating green amid skyscrapers.

Designed with the aesthetics of seashores and waves, the chic ‘Wavemakers’ collection is launched to bring the beach closer to the audience, rejuvenate them, and truly transport them to a beach-state-of-mind. The AI-generated creative dedicated to the collection highlights the timeless beauty of the ocean and seamlessly places this Wavemakers ring in the midst of this beauty.

Inspired by the lush flora that breathes life into the world during the vibrant months of spring, Mia’s last creative vision blossoms into a ring that becomes one with a magnificent bough of cherry blossoms.

Mia’s groundbreaking use of AI and human creativity invites people to embark on an extraordinary journey where each piece of jewellery unveils its own extraordinary tale. Explore the majestic creatives on Mia’s Instagram here.

Schbang Bangalore business head Sushant Vithaldas said, “At Schbang, we believe in the convergence of technology and creativity to elevate brand experiences. This collaboration with Mia enhances the story behind each collection and conveys our commitment to ensure the brand stays ahead of the curve.”

Mia by Tanishq marketing head Sampurna Rakshit said, “Mia is the pioneer of modern new age jewellery which translates beyond bold and versatile designs. We are experimental in our approach and are constantly exploring new ways to reach our audience. Integrating AI to reimagine the communication of our collections helps us better reach our tech-savvy audience, not to mention showcasing these designs in their full glory. We are very excited to have incorporated this cutting-edge technology into our communication.”

Mumbai: Fractal Ink’s co-founder Priyanka Agrawal has joined Punt Partners as a co-founder. As per reports, she will be responsible for building a new consulting practice that combines innovation, design, and technology to deliver exceptional customer interventions for brands, with a primary focus on the North American market.

Fractal Ink was set up in 2010, and Agrawal had been with the design consultancy firm ever since. It was acquired by the Dentsu group in 2016. She quit Dentsu in 2022 – she held the post of chief strategy officer of Fractal Ink and managing partner for CX consulting. After this, Agrawal started an innovation consulting practice called Forward Slash, focusing on digital transformation for Fortune 500 companies in the US. She has also worked in design roles at The Daily Mail Group Trust (DMGT) in London.

The tech start-up Punt Partners was co-founded by Sidharth Rao and Madhu Sudhan in September 2022; it recently announced its entry into creative services with the launch of Punt Creative. Sumera Dewan from Webchutney has been roped in to lead the creative division.

For the record, in December 2022, Punt Partners successfully raised its first round of funding from individual investors from the media, advertising, marketing, and startup sectors. The round also saw participation from funds like Point One Capital, Namma Capital, Real Time Angel Fund, and the creative agency Talented. Among the investors are well-known names in the industry, including Anand Jain (co-founder, CleverTap), Ashish Hemrajani (CEO, BookMyShow), Deep Kalra (founder, MakeMyTrip), Harish Bahl and Manish Vij of Smile Group, Kunal Shah (founder, CRED), Phanindra Sama (Founder, Redbus), Rajan Navani (Founder & CEO, JetSynthesys), Santosh Desai (MD, Future Brands), Sarbvir Singh (CEO, Policybazaar), and others.

Mumbai: Hrithik Roshan, the brand ambassador for Arrow, has directed his first ad campaign – an engaging new commercial for the renowned premium menswear brand. The new ‘Every Special Moment Deserves an Arrow’ campaign encourages men to celebrate every occasion and milestone, whether personal or professional, in style with Arrow’s excellent menswear range. 

Roshan donned the director’s hat for this ad and talks about his experience in the film, explaining how he believes that ‘Every Special Moment Deserves an Arrow’. The brand’s message has always been to help customers feel on top of the world with Arrow. The latest film directed by the Bollywood star builds on this inspiring message and emphasizes the fact that every special moment from an office convention or the day you propose to your child’s convocation or your directorial debut, deserves to be celebrated in style with Arrow. 

The campaign talks about how every special moment deserves an Arrow, for Roshan, his directorial debut acts as a milestone and a very special moment, and he is having this special moment with Arrow. This campaign also marks the launch of a new collection of versatile wardrobe staples that are elegant, fashionable, and perfect for any celebratory occasion. It comprises a range of elevated formals like wrinkle-resistant autopress formal shirts, autoflex trousers with a flexible waistband, knit blazers, checked shirts, sporty business casuals, ceremonial wear, and modern workwear in terms of the New York collection.

A well-known American professional wear brand, Arrow has been instrumental in shaping menswear since 1851. It was launched in India in 1993 as one of the first premium international brands in the country. Arrow currently has over 200 exclusive stores and is available in over 2000 multi-brand outlets in 109 cities across India.

“I love how Arrow celebrates every special occasion in our lives with its versatile collection of menswear. I am thrilled to be a part of the new Arrow Campaign, in which I celebrate my milestone moment. From 25 years of being in front of the camera, I have stepped behind it for the Arrow campaign,” said Roshan.