ITV

Category: Ad Campaigns

  • Fortune Soya Chunks unites Sourav Ganguly and chef Sanjyot Keer

    Fortune Soya Chunks unites Sourav Ganguly and chef Sanjyot Keer

    MUMBAI: Fortune Soya Chunks, has launched a one-of-a-kind video conversation featuring cricket icon Sourav Ganguly and renowned chef Sanjyot Keer.

    The 45-minute digital film dives into Ganguly’s personal journey, blending food, memories, and the power of nutrition—especially protein’s role in both athletic and everyday life.

    AWL Agri Business Ltd head – media & digital marketing Jignesh Shah, shared, “This video is not only outstanding, it also represents more than just a conversation. It’s a celebration of nutrition, versatility, and the powerful stories that connect food with achievement. As a rich source of protein, Fortune Soya Chunks embodies the spirit of eating healthy with a hatke twist. Through this remarkable interaction with Ganguly, we highlight how nutrition can fuel both sporting excellence and everyday life. As we celebrate 25 years of Fortune, this video reinforces our commitment to offering meaningful, inspiring content that resonates with Indian households.”

    Far from a standard celebrity campaign, the film offers an intimate, relatable perspective on Ganguly’s life through the lens of cuisine—paired with Keer’s culinary expertise and personal reflections.

    Ganguly noted, “Nutrition has always been a cornerstone of my career. Staying fit on and off the field is essential, and I believe food plays a huge part in that. It’s an honour to be a part of this conversation with Fortune Soya Chunks. These chunks are not only healthy, but also versatile enough to be part of any meal, whether it’s a quick snack or a special dish shared with loved ones.”

    As a protein-rich and highly adaptable ingredient, Fortune Soya Chunks are designed for both athletes and health-focused consumers, with dishes spanning from traditional Indian to global fusion. This echoes the brand’s philosophy of ‘Banao Kuchh Hatke’ reimagining everyday meals with health and flair.
     

  • Crompton’s eyes shut & trust campaign makes a cool case for air coolers

    Crompton’s eyes shut & trust campaign makes a cool case for air coolers

    MUMBAI:  When it comes to beating the heat, India doesn’t sweat the choice—it’s Crompton, eyes shut or at least that’s what the brand would like us to believe. The brand’s latest campaign, aankh band karke le lo, plays on trust as its air coolers promise  jaldi cooling, delivering an instant summer escape.

    With temperatures set to soar—India’s meteorological department warns of a sizzling season—consumers are likely to be on the hunt for fast, effective cooling. Crompton, India’s No 1 brand in fans and residential pumps, knows a thing or two about airflow. Its air coolers, powered by top-notch engineering, are built to take the heat head-on.
     

    Crompton Greaves Consumer Electricals Ltd  CMO Tanmay Prusty said,: “Every summer brings its own set of challenges, with soaring temperatures making it essential for consumers to find a cooling solution they can trust. Dependable cooling is more than just a luxury, it’s a necessity. Fan and  pumps are the heart of any air cooler and as India’s No. 1 brand in this area, we don’t just understand cooling; we perfect it. Backed by our expertise in airflow technology, Crompton air coolers are designed to deliver powerful, long-lasting performance, even in peak summer. Our latest campaign, aankh bandh karke le lo, embodies the deep trust that generations of consumers have placed in Crompton— knowing that they can depend on us with absolute confidence. Through this campaign, we celebrate the assurance that comes with a brand that consistently delivers on its promise. With the refreshing power of jaldi cooling, Crompton air coolers ensure a cooling experience so reliable that it needs no second thought.”

    The ad film cleverly dramatises this blind faith. A couple, braving the summer sun, spots people everywhere buying Crompton air coolers—eyes shut, radiating calm. Their curiosity leads them to a store, where a salesman delivers the clincher: “India ke No.1 fans aur pumps ka bharosa hai… aankh band karke le lo.” 

    Cut to their home, basking in the cool breeze, eyes closed in pure bliss.

    BBDO India  chairperson & CCO Josy Paul said, “Our task was to drive awareness for Crompton in the air coolers category. The challenge was to rise above the noise of ‘sameness’ in the category, while building on our current proposition of jaldi cooling. We focused on the one thing that differentiates Crompton from the others – we are the leading players and expert in fans and residential pumps with a legacy of over eight  decades. It was about Crompton’s expertise coupled with their time-tested trust. From these core values was born our creative idea – you can buy our air coolers with your eyes closed.”

    Airing across TV, digital, print, OOH, and cinemas, the campaign makes one thing clear: when it’s cooling, it’s Crompton—no peeking required.

  • Britannia Nutrichoice unveils bold new look with Face the Facts campaign

    Britannia Nutrichoice unveils bold new look with Face the Facts campaign

    MUMBAI: Britannia Nutrichoice is shaking things up on supermarket shelves with its bold new ‘Face the Facts’ campaign a refreshing take on snacking that’s as honest as it gets.

    The brand’s revamped packaging throws pretence out the window, confidently declaring, ‘We’re a cookie, and proud of it!’ No exaggerated health halos or super food comparisons just a whole wheat, high fibre snack you can actually enjoy without second guessing.

    Conceptualised by Lowe Lintas, the campaign embraces transparency and a straight talking approach, setting a new tone for mindful indulgence without guilt tripping consumers into unrealistic expectations.

    Britannia Industries Ltd. general manager, marketing Archana Balaraman stated, “Our Face the Facts campaign goes beyond a simple visual update. It is about opening a clear and direct dialogue with our consumers. The new Nutrichoice packaging is a reflection of our honest approach it sets the tone right from the first glance, without dressing things up. We want to empower consumers with knowledge, allowing them to confidently incorporate our cookies into their daily snack time.”

    Lowe Lintas president (creative), Vasudha Misra added, “With this packaging refresh, we wanted to cut through the noise and simply put the truth out there. It’s about empowering our consumers with clear information, so they can feel good about enjoying a Britannia Nutrichoice with their daily chai.”

    By embracing clarity and rejecting gimmicks, Britannia Nutrichoice celebrates the simple joy of snacking no filters, just facts.

  • Instamart and Vetic offer free vet teleconsults for pet parents in India

    Instamart and Vetic offer free vet teleconsults for pet parents in India

    MUMBAI: Instamart, has joined hands with Vetic, the country’s largest pet healthcare provider, to offer free veterinary teleconsultations for pet parents across India.

    Running from 8 to 11 April, the campaign enables Instamart users to access a complimentary online consultation with one of over 250 qualified vets via the Vetic app. To extend support beyond the holiday window, Vetic is offering an additional 1,000 consultations over the following 30 days each user eligible for one free session during this period.

    Vetic founder Gaurav Ajmera said, “Access to quality veterinary care remains a significant challenge across India, especially during emergencies. By partnering with Instamart a platform trusted by millions we’re breaking that barrier and making quality vet support available instantly. This collaboration is a step forward in our mission to provide 24/7, human-grade pet healthcare across India, that meets the needs of today’s pet parents.”

    VP marketing Mayur Hola added, “Instamart has always focused on making everyday convenience more accessible for our users. Pet parents are one of the biggest user groups on Instamart, buying everything from pet food to toys on the platform. We are delighted to offer this service to the many pet parents in the Instamart community.”

    How it works, after any Instamart purchase, users will see a banner on the post-order screen redirecting them to the Vetic app. There, they can book a preferred time slot (slots open two hours in advance), receive confirmation from Vetic’s team, and complete the teleconsultation. A detailed prescription is then provided on the app.

  • OML flips the script with Moto Edge 60 Fusion’s print-meets-viral campaign

    OML flips the script with Moto Edge 60 Fusion’s print-meets-viral campaign

    MUMBAI: When was the last time a newspaper ad made you do a double-take and go viral? That’s exactly what happened when Only Much Louder (OML) launched a full-throttle campaign for the Moto Edge 60 Fusion, which hit Flipkart on 9 April.

    Equal parts clever, cheeky and culturally bang-on, this multi-platform stunt didn’t just advertise a phone – it slapped every flat-screened competitor across the face with a broadsheet.

    At the centre of the spectacle? A full-page optical illusion in The Times of India that made the page look curved.

    The punchline: “Although it may seem curved, this newspaper page is still flat – just like most ‘quad-curved’ phones.”

    Boom.

    The ad landed like a mic drop, playfully mocking the pretenders while spotlighting the phone’s standout feature – a true all-curved 1.5K immersive display.
    And the internet? It did what the internet does best: ran wild.

    Within hours, meme lords like ‘therealshitgyaan’ and ‘BCBilliofficial’, as well as ‘Twitterati’ favourites like Sagarcasm and Gaurag, jumped on the trend. On LinkedIn, brand nerds Ashish Jhunjhunwala and Shitiz Dogra gave it the ol’ standing ovation for making “an old-school medium” pop again. The buzz generated a whopping 60 million+ impressions and sent #MotoEdge60FusionOnFlipkart straight to the top of X.

    But wait, there’s more.


    OML took the message beyond print with billboards screaming, “Your life is not boring, your display is.” A cheeky jab at humdrum smartphone screens, delivered with street-level sass.

    Then came a short digital film tapping into modern dating woes – where the only thing faker than a bio is the person’s display pic. Cue the hero: the Moto Edge 60 Fusion, armed with the world’s first true-colour camera.

    Finally, someone who looks like their profile picture.

    What a concept.

    OML SVP – revenue Pankaj Malani explained the thinking behind the creative blitz, “At OML, we focus on creating cultural moments by identifying real consumer pain points and addressing them through creativity. When it came to the Motorola Edge 60 Fusion, the idea was to spark curiosity and invite people to question what they see and experience. We didn’t just want to highlight the phone’s standout features—we wanted to tell a story that builds an emotional connection and shapes how people perceive technology.”

    It worked.

    The whole thing – the illusions, the memes, the billboards, the content creator love – stitched together a campaign that was far from formulaic. No dry spec sheets or droning product reveals here. Just smart hooks, viral bait, and a splash of satire.
    Exclusively available on Flipkart from 9 April, the Moto Edge 60 Fusion starts at Rs 20,999. Affordable, curvy, and apparently self-aware, this phone isn’t just bending screens – it’s bending the rules of marketing too.

  • HDFC AMC invests in emotion with heartwarming new SIP campaign film

    HDFC AMC invests in emotion with heartwarming new SIP campaign film

    MUMBAI: Love, dreams, and discipline. HDFC AMC’s latest film proves investing isn’t just financial. HDFC Asset Management Company is giving investor education a heartfelt makeover with the launch of its new film Hum Sab Investors Hain, part of its flagship Zindagi Ke Liye SIP campaign. Conceptualised by Publicis India, the campaign takes a warm, relatable approach to demystifying SIPs (Systematic Investment Plans), encouraging even the most hesitant of investors to take the first step by realising they’re already investors in life.

    The narrative gently unfolds through the story of a baby girl, as we watch her family nurture her, support her, and invest in her dreams emotionally, practically, and aspirationally. From “kisht jazbaat ki” (instalments of emotion) to “kisht sapno ke shuruwat ki” (instalments of dreams), the film paints everyday acts of care and discipline as powerful life investments mirroring the philosophy of SIPs in a deeply human way.

    Speaking on the campaign, Publicis India managing director Oindrila Roy said, “We always aim to simplify the idea of SIPs through emotional storytelling. With ‘Hum Sab Investors Hain’, we wanted to show that investing isn’t just about money; it is something we do every day through the choices we make for our loved ones and their future. This campaign strikes a balance between rational and emotional decision-making, while delivering a very simple and yet powerful message.”

    HDFC Asset Management Company MD & CEO Navneet Munot said, “Life’s greatest rewards often come from the consistent, thoughtful investments we make in our relationships, dreams, and aspirations. At HDFC AMC, we believe that the same principle applies to financial investments small, disciplined contributions through SIPs can lead to significant financial security over time. Our campaign, ‘Zindagi Ke Liye SIP,’ captures this essence beautifully, inspiring people to invest in their future just as they invest in life.”

    Publicis India, national creative director Aman Mannan added, “Once we landed on the insight that it takes a village to bring up a child, the film told itself. This emotional story is about every person in a child’s life who does their bit to make the child’s dreams come true. Thus, establishing that a child is an investment and every person in her/his life is an investor.”

    In an age of complex jargon and intimidating financial choices, Hum Sab Investors Hain simplifies the message with empathy and storytelling. Through this campaign, HDFC AMC continues to position itself as a trusted partner in both financial and emotional journeys reminding us that investing in life is already second nature, and SIPs are just a natural extension of that mindset.

  • Magnum launches pistachio flavour, Kareena Kapoor Khan stars in campaign

    Magnum launches pistachio flavour, Kareena Kapoor Khan stars in campaign

    MUMBAI:  Magnum, that purveyor of posh popsicles, has finally unleashed a new flavour after an eight-year drought. The new Magnum Pistachio, a creamy concoction of pistachio ice cream swaddled in thick Belgian chocolate and sprinkled with roasted pistachios, aims to tickle the tastebuds of India’s premium ice cream aficionados. And who better to front this nutty venture than Kareena Kapoor Khan, who’s been sweet on the brand for a decade?

    Kareena Kapoor Khan, brand ambassador for Magnum purred: ” This year marks 10 years of devouring my favourite Magnum ice creams, one irresistible flavour at a time! I have had a great association with the brand and Magnum is everything I love and always a temptation worth giving into. I’m so happy to launch Magnum’s latest creation – the all-new Magnum Pistachio! Rich, pistachio ice cream wrapped in thick Belgian chocolate and roasted pistachios – pure bliss! So, step inside my PleasureStudio and have a taste. I hope you love it as much as I do.”

    HUL ice-cream business head Toloy Tanridagli stated, ” With Magnum Pistachio, we are bringing an ingredient that defines luxury and one of the most trending flavours globally to Indian consumers. Magnum has always been lauded for its expertise in chocolate crafting and sophisticated ice cream credentials, and we are committed to bringing this to India. The premium ice cream market in India is growing steadily, with consumers seeking indulgent and unique experiences. We aim to tap into this market with an exciting line-up in 2025, starting with the biggest – Magnum Pistachio. With the expansion of our portfolio, we remain committed to offering moments of pure pleasure through our innovative new launches.” 

    Lowe Lintas  executive creative director Vishal Bagade said: “ Our aim was to evoke luxury and pleasure through storytelling, which was an enjoyable ride given the fact that industry giants like Kareena Kapoor Khan and Bob (Shashanka Chaturvedi) were involved. We ended up creating ‘Pleasure Studio’, which is not just an ad but an ode to indulgence.”

    The new flavour, a nod to the internet-breaking Dubai chocolate trend, promises a symphony of creaminess and nuttiness. Magnum, known for its opulent partnerships and Cannes shenanigans, is banking on this new launch to keep its crown as the king of indulgent ice cream. 

    Here’s the link to the Kareena Kapoor Khan ad

  • Green giants crowned at IAA Olive Crown Awards, sustainability gets the spotlight

    Green giants crowned at IAA Olive Crown Awards, sustainability gets the spotlight

    MUMBAI: Mumbai’s glitterati gathered at the ITC Grand Central on 4 April for the 15th IAA Olive Crown Awards, where sustainability champions were given a right royal pat on the back. Forget your garden-variety awards show; this was a green jamboree, a veritable eco-extravaganza.

    Packmate Grrreen LLP sprouted as “Green Brand of the Year,” proving they’re not just leafing around when it comes to eco-consciousness. RK Swamy reaped a harvest of four Olive Crowns, including “Green Agency of the Year,” showing it’s  not just another agency, it’s a green machine.

    rk swamy

    Adani Enterprises Ltd and Ogilvy struck gold, bagging multiple awards, including the coveted “Corporate Crusader of the Year” for their campaign, “Pehle Pankha Aayega, Phir Bijli Aayegi” (“First the fan, then the electricity”). Turns out, the company is  not just blowing hot air. Eastern Media Ltd and Reliance Foundation shared the “Green Campaign of the Year” gold, proving that when it comes to saving the planet, two’s company.

    Earth Brigade Foundation

    Dharmesh Barai, the man who makes mangroves look marvellous, was crowned “Green Crusader of the Year” for his Herculean efforts in cleaning up Maharashtra’s coastlines. He’s not just cleaning up, he’s cleaning up good. Earth Brigade Foundation bagged gold for “Green NGO of the Year,” proving it’s not consisting of  just a bunch of tree-huggers, it’s  making a real difference.

    Rahul Narwekar, honourable speaker of the Maharashtra Assembly, graced the event, praising the IAA for their long-standing commitment to sustainability. “They took up this initiative when sustainability was perhaps not a known concept the way it is today,” he said, adding that the IAA has helped to drive the thought of sustainability through young minds, old minds and people at large.

    IAA India chapter  president Abhishek Karnani stated, “Sustainability is no longer a choice, it is a responsibility,” and that the IAA is heartened to see corporates, advertising agencies, and media houses doing the same. 
     

    Dharmesh Barai,

    Janak Sarda, chairperson of the IAA Olive Crown Awards, added, “It is our industry’s promise to be guardians of Brand Earth.”

    A special award for “Best Continuing Effort” was given to The Bhamla Foundation and Hungama Digital Media for their “Bhoomi Namaskar” campaign, proving that consistency is key when it comes to saving the planet.
    And for the IMC and IAA campaign, Ogilvy, with Rahul Rudra and Abhishek Kaddi’s “Pinky Promise” campaign, took home the win.

    The event, a veritable who’s who of the advertising and marketing world, was sponsored by Deepak Builders & Developers, Blue Star Ltd, Mobligent Media, and Awardor. It was a night of green glory, where the planet was the real winner

  • Nivea Purna and Zee Kannada champion a cultural shift in self-care

    Nivea Purna and Zee Kannada champion a cultural shift in self-care

    MUMBAI: Nivea India has teamed up with Zee Kannada to launch Nivea Purna – Self-Care is Complete Care, a campaign that transforms body lotion marketing into a movement celebrating women’s well-being and empowerment.

    The campaign struck a deeply emotional chord by integrating beloved TV characters Seetha (Vaishnavi Gowda) and Shravani (Asiya Firdouse) into its narrative. These fan-favourite figures helped deliver the message authentically, positioning self-care as an achievable and essential part of women’s daily lives.

    By partnering with Zee Kannada and its digital extension Zee5, the campaign embedded itself into the cultural heartbeat of Karnataka. It brought the self-care conversation into living rooms through content that women already trust and connect with.

    The activation gained further momentum with the Nivea Purna Contest, which encouraged women across Karnataka to share personal stories of self-care. What started as a call to action quickly evolved into a community-driven movement, amplified by genuine engagement on social media.

    The campaign reached its crescendo at the Zee Entertainers event, celebrating participants and spotlighting women’s wellness through engaging activities such as rapid-fire rounds, meet-and-greets, and a felicitation ceremony. It was more than an awards night-it was a vibrant community celebration that solidified the emotional link between the brand and its audience.

    “This campaign wasn’t about marketing a product; it was about being part of a larger movement,” the brand stated, underscoring the campaign’s broader purpose and impact on brand sentiment and market performance.

    “Nivea Purna was more than a campaign-it was a movement to make self-care essential, not optional. Partnering with Zee Kannada helped us connect deeply with women in Karnataka, bringing this message to life in a culturally relevant way. The overwhelming response inspires us to keep driving meaningful conversations that empower women to prioritise their well-being every day.”

    Nivea India marketing director Shweta Dalal “Nivea Purna highlights how brands that authentically connect with their audience-through storytelling, inclusivity, and cultural relevance-can drive lasting changes in perception while achieving tangible business results.”

    OMD India associate vice-president Tanushree Chakraborty “This collaboration exemplifies our commitment to delivering impactful brand solutions by leveraging Zee’s vast network and strengths to seamlessly amplify brand stories across multiple touchpoints and drive maximum impact on brand equity. As the undisputed leader in the Kannada market, our channel and content enjoy a cult following, enabling us to craft authentic, high-engagement brand campaigns. With Zee’s beloved characters, who share a deep emotional bond with audiences, we provide the perfect platform to spark meaningful brand conversations in millions of homes. A big kudos to the entire team, with a special mention to Nivea and the OMD team, who partnered with us to make this campaign a resounding success. We remain committed to setting new benchmarks with more such innovative and high-impact brand collaborations.”

    Zee Entertainment Enterprises Ltd. chief growth officer Ashish Sehgal, Through Nivea Purna, the brand didn’t just promote a product-it created a movement rooted in cultural relevance, emotional connection, and empowerment.

  • Milind Soman unmasks ageing myths in Centre for Sight’s eye-opening campaign

    Milind Soman unmasks ageing myths in Centre for Sight’s eye-opening campaign

    MUMBAI: When the Ironman of India tells you to open your eyes—literally—you pay attention. Centre for Sight launched a bold new campaign starring Milind Soman that doesn’t just jog memories; it sprints straight into the truth about ageing and eyesight.

    The campaign opens with Soman looking like he just stumbled off a retirement home pamphlet—grey, wrinkled, and sluggish. Just as viewers settle into the stereotype, the twist arrives: he pulls off the disguise. The real Soman, ageless and athletic, drops a truth bomb—“If you don’t see clearly, you make mistakes. Don’t compromise on your vision. Trust the experts.”

    The message is sharp, clear and right on target. Eye health is often ignored in the fitness conversation, and Centre for Sight is here to change that narrative. The campaign tackles vision villains like cataracts, glaucoma, diabetic retinopathy and age-related deterioration, reminding viewers that being fit includes staying visually sharp.

    “Vision is one of the most underestimated aspects of health and yet it shapes the way we experience life,” said Centre for Sight chairman & medical director Mahipal S. Sachdev. “With the latest global technologies like the SCHWIND AMARIS 1050RS and the power of our highly skilled doctors, we ensure precision in every procedure.”

    The film is already going viral, with viewers doing a double take and asking—is that really Milind Soman? Spoiler alert: it is. And he’s here to prove that while age may leave a mark, your vision doesn’t have to blur with it.

    Centre for Sight has kicked off a full-blown 360° media assault—digital, influencer, print, radio and outdoor—all laser-focused on getting Indians to book that long-pending eye check-up.