Category: Ad Campaigns

Mumbai: realme has released a digital campaign #CurveIntoTheNext for the recently launched realme narzo 60 Series 5G. Featuring Vaani Kapoor and Rohit Saraf, the digital campaign focuses on the stylish smartphone which defines the next-gen, offering a futuristic design and power that matches that of the cosmos! – here please add the connection/benefits/ impact for consumers. 

The newly launched realme narzo 60 series 5G, is crafted to provide users with an unparalleled experience through leap-forward technology, a luxurious vegan leather design inspired by the Martian Horizon and an impressive curved vision display for a smooth and alluring experience. With the ‘Dare to Leap’ spirit, the realme 60 Pro 5G is the first and only smartphone in the segment with 1TB storage capacity, catering to the demands of Indian consumers from the mid-premium segment. The series surpasses the user experiences with exceptional performance, immersive display and lightning fast performance. 

The digital campaign showcases a powerful message that emphasises on the realme narzo 60 series 5G ability to encompass and elevate the user’s capability to multi-task. The video takes us through Vaani Kapoor and Rohit Saraf’s journey of exploring their potential and chasing their passion with the help of the power packed narzo 60 series 5G. 

Speaking about the digital campaign, Kapoor said, “I am happy to be roped in for the launch campaign of realme’s stunning new narzo 60 series 5G. The smartphone offers a wide range of features and a unique design which could be a good fit for the consumers.”

Expressing his views, Saraf said, “These are the power packed smartphones we need in our lives with hectic schedules. It gives me the ability to multitask without compromising on the style factor. I am grateful for the opportunity to be a part of this futuristic smartphone series, which is definitely what India’s youth is looking for.”

 

 

 

 

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realme India product manager Bazul Kochar said, “At realme, we are committed to providing leap-forward technology to the Indian consumers. Catering to the demand of the next-gen, the digital campaign #CurveIntoTheNext for the narzo 60 series 5G showcases the fast-paced lifestyle of the youth and how important it is to have a smartphone that does it all. This digital film featuring Rohit Saraf and Vaani Kapoor rightly showcases the potential of the smartphone and its impressive features, essential for consumers who like to stand out from the crowd. The video has very well resonated with the consumers and garnered 20M+ views across YouTube and Instagram. To leverage our reach, we have also collaborated with Kyra, India’s first Meta-Influencer to connect with our Next-Gen consumers.”

This campaign wonderfully encapsulates how the realme narzo 60 series 5G is a perfect fit for the Next-Gen as it helps them navigate through their life filled with creativity, curiosity and a will to do better every day. The digital video campaign has garnered extensive appreciation from the audiences and continues to reach the potential consumers who aspire to #CurveIntoTheNext.

Mumbai: An outstanding campaign for the exclusive launch of Nothing Phone (2) on Flipkart has resulted in an incredible 200 million impressions. The promotional event featured a grand unboxing of the innovative device and was marked by the participation of celebrated personalities from across the country. In a strategic masterstroke, TVA.Group, curated a groundbreaking product launch campaign for the much-anticipated release of the Nothing Phone (2), exclusively on Flipkart. 

The campaign was inspired by iconic cities across India and boasted a lineup of luminaries like Shruti Hasan, Saba Azad, Arjun Kapoor, Vijay Verma, Babil Khan, KING, and Yash Dasgupta. Over 50 celebs and creators joined hands to unbox the phone at 2 PM on 14 July across 30 cities, contributing to a momentous launch, one of the biggest unboxings in the country, and the campaign’s monumental success.

“Nothing Phone (2),” a distinctive Android smartphone that debuted in the market earlier this month. The device boasts remarkable specifications that have garnered considerable attention. Notably, it has demonstrated superior performance by outpacing even the esteemed iPhone 14 Plus in a rigorous speed test. The combination of its cutting-edge features and impressive results in real-world comparisons position the Nothing Phone (2) as a compelling option for discerning smartphone users seeking a premium experience.

The grand launch of the Nothing Phone (2) in partnership with Flipkart marks an exciting milestone in the world of smartphones. With its transparent design, powerful Qualcomm Snapdragon 8+ Gen 1 chipset, and UI/UX innovations, the Nothing Phone (2) is set to captivate tech enthusiasts and redefine the smartphone experience.

Experiencing a sense of relief and accomplishment after a triumphant campaign, Tarika Gulabani, co-founder of TVA.Group,(www.tva.group) joyfully expressed, “After the incredible success of NOTHING Phone (1) launch mounted by TVA last year, this year our collaboration with Flipkart for this revolutionary launch has been a source of immense pride for TVA.group, and we eagerly anticipate the prospect of engaging in further exciting endeavours with Flipkart.”

Mumbai: The word Raksha Bandhan literally translates to ‘the knot of protection’, hence, this festival also symbolises love, protection and the promise to take care of each other among siblings. Bringing this exact idea to life, Savin Communication, an integrated creative network, came up with the second edition of their successful campaign, #PRarambh – BRANDing magar PR se with the moto ‘Rishton Ka Tyohar, bond your businesses & brands with your audience with our PR ki dor! Through this campaign Savin Communication is aiming to connect brands and businesses with their audience through the strongest of all bonds, the bond of public relations and the media.

Raksha Bandhan holds a significant tradition of gift-giving, making the occasion incomplete without the exchange of heartfelt presents. With Raksha Bandhan, we mark the beginning of the festive season in India where brands and businesses come up with their unique campaigning ideas to increase their visibility and awareness, to stand out of the crowd. The motive of this campaign is to strengthen the brand presence and foster lasting relationships with their valued audience. Through their specialised strategies at Savin Communication, they create a compelling sense of urgency among the target audience, to inspire them to embrace the exceptional services and products offered by the brands. Hence, elevating their presence and making them leave a lasting impression in their respective industries.

The Power of PR in Brand Visibility

At Savin Communication, it is believed that public relations not only increases your brand visibility but also shapes the reputation for the long run. By strategically managing communications and leveraging various communication channels, Savin Communication provides exclusively tailored campaigns for each brand catering to their different business needs that resonate with their target audience on a deeper level.

A study by BrandTotal indicates that brands leveraging multiple marketing channels, such as PR, influencers, and social media, achieve three times higher engagement rates compared to single-channel efforts. Team Savin goes beyond the ordinary to craft compelling narratives that captivate the audience, increase brand visibility and foster meaningful connections through media outreach, influencer collaborations, thought leadership, and engaging content which ensures that the brand’s message reaches its target audience.

Savin Communication founder and MD Saurav Chaudhary sheds light on the idea behind the campaign stating that the undeniable truth is that strategic public relations is the key to triumph for every brand in this fast-paced digital era. In the vibrant landscape of India’s festive season, every savvy business owner recognises the golden opportunity it brings. It is a time like no other when the potential of revenue generation is unparalleled.”

Embrace the spirit of festive season and let your business thrive like never before with #PRarambh – BRANDing magar PR se.

Mumbai: Truefitt & Hill, the world’s oldest barbershop with over two centuries of expertise, is all set to launch an exciting and unique campaign called the “#DareToSleep” challenge. The “#DareToSleep” challenge offers the luxury and premium experience of their signature service The Royal Shave, which is a 45 mins indulgence that begins with the application of hot towel wraps, gentle massage with pre-shave oil, shave, mini facial and a shoulder massage, enabling you to put your best face forward. In this challenge, Truefitt & Hill dare its patrons not to sleep as they avail of the Royal Shave. Get a chance to win a complimentary royal signature service worth Rs 2900/- on winning.

Truefitt & Hill has been the epitome of grooming elegance and sophistication, serving distinguished gentlemen from all walks of life. The “#DareToSleep” challenge takes their premium services to the next level, pushing boundaries and offering a one-of-a-kind experience to patrons across locations and beyond.

Since the campaign’s launch, Truefitt & Hill has received an astounding 500+ entries from prominent locations such as Delhi, Mumbai, and Bangalore, with registrations pouring in from every corner of the nation. The challenge has sparked a wave of anticipation and excitement among grooming enthusiasts, luxury seekers, and those seeking an adventure that transcends the boundaries of traditional pampering.

Mumbai: cult.sport, India’s destination for sports and fitness equipment, apparel, and supplements, has unveiled a new brand campaign, ‘The Maidan called India’, that aims to reshape the way people perceive sports and athleticism in their everyday lives. The brand envisions inspiring people to embrace their inner athletes and lead active and more fulfilling lives. With this campaign, cult.sport aims to bring about a transformative change in the way sports brands communicate in India.

In a country where sports participation is still in its infancy compared to its fan following, the brand recognizes the critical need to encourage people to start playing sports regardless of pursuing excellence. The campaign challenges the notion that sports are limited to professional athletes or specific activities and asserts that sport is, in fact, an integral part of our everyday lives.

The heart of the campaign lies in the belief that sport is all around us, present in the simplest of tasks in life. Whether it’s running to catch a bus in Delhi, hurdling through the railway station in Mumbai to catch that last local train back home, or cycling to work through Bangalore’s traffic, everyday people in India engage in a mad medley of planned and unplanned sports. cult.sport’s brand campaign captures these moments and celebrates the spirit of sportsmanship that lies within all individuals.

To underscore this message, the campaign features a catchy rap song titled “For the Maidaan called India,” which accompanies the footsteps of people as beats to the song. This high-energy track serves as a trigger and reminder to the nation, urging them to step out and play any sport of their choice, regardless of their age, gender, or sporting ability.

“We believe that everyone is a sportsman, and our campaign showcases the myriad ways in which sports plays an integral role in our everyday lives. Our goal with this campaign is to encourage everyday athletes to take part in sport and let them know that we are here to support them in their daily sports on the Maidaan called India,” said cult.sport business head Shamik Sharma.

Commenting on this campaign, Wunderman Thompson East & South India VP & managing partner Vijay Jacob said, “As a brand cult.sport celebrates the idea of Joy of Sport. That’s what we loved most. To more than a billion of us, India is our motherland. And incidentally, for most of us, it is also our biggest maidaan. One, that’s filled with all kinds of hurdles and challenges big, small, odd, crazy, natural, manmade, that we take on every day, day in day out. A bustling sports arena that turns each one of us into an everyday sportsperson. That’s the cultural insight we pegged on for this campaign.”

Speaking about the film, Wunderman Thompson South Asia CCO Senthil Kumar said, “The brand cult.sport is all set to become the hub of India’s sporting culture. And our ambition is to make sporting culture popular culture with the launch campaign that brings alive the fact that our entire country is a fertile playground for sport. Made for the Maidaan called India. We wanted to highlight that sports are not limited to a specific group of people or professional athletes only. It’s a celebration of the everyday athlete that resides within each one of us. Designed like a foot-tapping, pulsating playground this film captures India’s crazy chaos in the most endearing yet dynamic way. Everyday life is a sport here in the bustling ‘gullies, mohallas, mods and nukkads’ of this diverse country, it shows how ordinary people can transform into extraordinary sportsperson running, jumping, dodging, leaping and climbing their way as they go about their daily activities. Setting this film to ultimate sonic motion, a musical playground was created using a mad medley of various cult.sport shoes played live on different surfaces.”

Wunderman Thompson Kolkata VP & senior ECD Arjun Mukherjee further added, “A diverse country like India presents a competitive landscape at every corner, where even if you are not into sports, you have to be a sportsman. Our challenge for cult.sport was to bring to life this competitive spirit in a never-before-seen way that will give an adrenalin rush to the inner-athlete which resides in all of us.”

cult.sport aims to reach millions of Indians, igniting a passion for sports and encouraging them to prioritize physical activity as an essential part of their lifestyle. This revolutionary brand campaign marks a turning point in the sports industry, signaling a new era of communication between sports brands and the people of India. By shifting the narrative from an exclusive focus on professional athletes to an inclusive celebration of everyday athleticism, cult.sport hopes to create a cultural shift that encourages widespread participation in sports and paves the way for a healthier, more active nation.

Mumbai: To break away from the conventional way of buying insurance, the dynamic father-daughter duo Saif Ali Khan and Sara Ali Khan join forces with India’s leading direct-to-consumer insurer ACKO to unveil its latest campaign.

In collaboration with Leo Burnett, the campaign aims to debunk traditional consumer beliefs surrounding motor insurance. Through the series of ad films, Saif and Sara Ali Khan portray an engaging contrast between a millennial and a Gen X mindset when it comes to insurance decision-making.

With their fresh and entertaining approach, the ads encourage viewers not just to embrace new-age methods of purchasing insurance but also to benefit from the ease and convenience of picking insurance from ACKO. The films also educate customers about the numerous benefits offered by ACKO. These include substantial savings on new car insurance, hassle-free claim settlement via the ACKO app, the freedom to choose preferred garages for car repairs, cashless settlement for predictable repairs, real-time repair updates, and convenient car-renewal options. The campaign also emphasises the much-understated importance of purchasing insurance directly from the insurer with the potential to save up to Rs 36,000 on premiums.

ACKO senior director of marketing Nitin Khanna says, “Research told us that people have partial awareness about ACKO’s car insurance offerings, especially around our new car insurance product and claims experience. This can be a hurdle for some customers trying to choose ACKO. Through this campaign, we attempt to bring to life all the benefits that a consumer stands to get across the insurance journey with ACKO – during purchase, post-purchase, and claims. We believe that with the bouquet of digital-first benefits and experience that ACKO offers, customers do not need to look beyond ACKO for their car insurance needs, and this campaign will nudge them to reconsider their current insurance buying habits.”

“We are delighted to have Saif Ali Khan and Sara Ali Khan join us for this campaign. The authentic bond and chemistry between this real-life father-daughter duo bring a unique charm and freshness to this campaign, which also makes the films highly enjoyable,” he added.

Leo Burnett National Creative Director Vikram Pandey said, “Auto insurance from ACKO is loaded with some of the most amazing features. All we had to do was to demonstrate them. We found interesting casting in Saif and Sara, and the campaign just came together effortlessly. Bringing alive the unexplored chemistry of this father-daughter duo was more fun than we had imagined.” 

The ad films will premiere on July 27 and will be promoted on television, social media, OTT, and digital platforms. The chosen platforms align with the tone of the films, ensuring maximum impact and message delivery to the target audience. The media mix for the campaign also includes radio and OOH.

Mumbai: In a world where brands strive to make their mark in the digital domain, boAt, the leading tech brand, has shown us how it’s done with their recent influencer-powered campaign. Embracing the power of social media, boAt joined forces with Dot Media, an influencer marketing agency, and together, they launched the AIRDOPES that unleashed an electrifying wave of content that resonated with audiences far and wide.

This ingenious collaboration featured a team of talented influencers, each armed with their unique skills and charisma. They embarked on a mission to spread boAt’s brand message in a way that captivated the hearts and minds of their followers. 

Meet the Fab five– Aryan Kataria, Aatman Desai, Srishti Garg, Rishabh Rai, and Sufiyan Javed – the internet’s latest sensation! These creators made sure that we put on a show that had us refreshing our screens more times than we care to admit. Each of the fab five took to Instagram with their distinct style and flair, captivating audiences left, right, and centre.

Aryan Kataria, with his charismatic salesmanship, has taken the art of selling to another level. Engaging with his audience and using humour to his advantage, he effortlessly promoted boAt Airpods for an irresistible price of just 999.

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Rishabh Rai’s journey began with a revelation, as the number 999 became his lucky charm. Exploring the best deals, he stumbled upon the incredible offer on the boAt Airdopes. 

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Infusing a Bollywood twist into the campaign, Aatman Desai brings his own unique flair to the table. 

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Srishti Garg, known for her practicality and humour, put up an endearing video suggesting inexpensive gift ideas for her broke friends and playfully mentioning boAt Airdopes priced at just Rs 999

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For Sufiyan Javed, life is all about dance and living every single moment, and boAt Airdopes have become his ultimate musical companions. 

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Together, the Fab five’s distinct personalities and engaging content have become a virtual magnet, with audiences eagerly awaiting every update. The numbers speak volumes, with the campaign amassing a jaw-dropping over 700k views across Instagram, showcasing the sheer power of influencer marketing executed with precision.

What sets this collaboration apart is the seamless fusion of cutting-edge tech with the irresistible allure of social media influencers. boAt and Dot Media have crafted a potent formula for success, demonstrating how brands can leverage the digital age to their advantage.

As the campaign continues to make waves, it marks just the beginning of a revolutionary approach that will reshape digital marketing as we know it. The fab five and their remarkable journey will leave you enthralled and inspired, as boAt sets new standards for digital engagement.

Mumbai: Bumble, the women-first dating and social networking app, today launched a global integrated campaign titled Kindness is Sexy featuring new content with actor Aditya Roy Kapoor.

Bumble’s campaign and this partnership comes at a time when singles in India are more focused on kindness as a key element of their dating decisions. According to Bumble’s latest survey, an overwhelming majority (81 per cent) of respondents in India agree that kindness is sexy now more than ever before and 56 per cent of respondents value kindness over physical attributes in a potential partner.

In fact, kindness is one of the most attractive qualities in a person. 41 per cent of Indian Gen Z respondents consider being unkind to strangers as a deal breaker in a relationship. Bumble’s new film embodies this sentiment as it features Kapoor, exploring modern online dating as he redefines stereotypical tropes of sexy through the lens of different facets of ‘kindness’ in a relationship—respect, vulnerability to empathy. The film leverages a playful, humourous twist in the end which ultimately shows how kindness is sexy and goes a long way in making meaningful connections.

Speaking on this partnership, Kapoor shared, “At the end of the day, the heart of everything lies at being good to people around you, including your romantic relationships. I think it’s great what Bumble is doing by telling everyone, who is on their platform and whoever wants to join, that what matters is being good to each other, being accountable and responsible on the platform. By showing kindness is sexy, I think they have set the tone very clearly about the kind of interactions and the kind of people they want on the platform – I think more power to Bumble for doing that!”

“When we approach dating with kindness, we help create an environment of respect and compassion, and for connections to grow,” said Bumble founder & CEO Whitney Wolfe Herd. “Kindness is a core value here at Bumble, and we know it is the driving force behind our mission of creating healthy and equitable relationships. This new content helps redefine the idea of attraction and encourages us to never lose sight of the most valuable traits in a relationship.”

Bumble also found that an overwhelming majority (76 per cent) of those surveyed stated that how they define what makes a great partner has changed dramatically over the past five years. 46 per cent of Indian respondents say that they are no longer willing to date someone who doesn’t make time for them and 44 per cent of respondents say they are no longer willing to put up with toxic behaviours.

To highlight that kindness matters on Bumble, the app recently rolled out Compliments, a message before match feature that allows Bumble’s community to be even more intentional about starting the conversation in a positive way.

Mumbai: India Gate, the world’s No.1 basmati rice brand, is thrilled to announce its exciting collaboration with the highly anticipated film, “Tarla.” This captivating biopic delves into the remarkable life of India’s trailblazing home chef, Tarla Dalal. Released on Zee5 on 7 July 2023, the movie perfectly aligns with India Gate’s recent campaign, “Basmati Rice se no compromise.” In line with our belief that success comes without compromise, whether in life or the kitchen, this collaboration celebrates the uncompromising legacy of India’s renowned chef, Tarla Dalal.

Starring the talented Huma Qureshi in the lead role, supported by Sharib Hashmi, the film chronicles the inspiring journey of Tarla, a woman who revolutionized home cooking in India with her innovative recipes. Tarla Dalal, often regarded as ahead of her time, was the ingenious ‘inventor’ of numerous vegetarian dishes that continue to captivate taste buds even today. This collaboration serves as a befitting tribute to Tarla Dalal’s extraordinary contributions and legacy, perfectly aligning with the ideology of the India Gate brand.

KRBL Ltd. India head of marketing at India Gate Kunal Sharma said, “Our collaboration with the movie “Tarla” (portrayed by Huma Qureshi) is a celebration of Indian cuisine’s rich history and of Chef Tarla Dalal’s unyielding character. We are so pleased to work together and recognize Tarla Dalal’s outstanding contribution to Indian home cuisine as the premier brand of quality Basmati rice. India Gate being the first choice for most of the Indian household, you can spot your favourite basmati rice brand in Tarla’s kitchen as well.”

India Gate captivated its audience with enticing movie posters and inspiring videos across various digital platforms. One unique video featured the talented Huma Qureshi, portraying Tarla, as she demonstrated how to prepare the delectable vegetable biryani using the signature and world-renowned rice brand, India Gate. This captivating video was widely shared and leveraged on popular social media channels such as YouTube, Facebook, Instagram, and Twitter. The campaign received significant traction and garnered attention from both Huma Qureshi and RSVP Films, who shared their excitement and support through social media stories and mentions.

To expand their reach, India Gate employed a comprehensive digital marketing strategy, leveraging platforms like Instagram, Twitter, and YouTube. Furthermore, they seamlessly integrated their commercials into popular music applications and other electronic media advertisements. In addition to these efforts, India Gate promoted their Basmati Rice across diverse platforms, including gaming and CTV advertising, aiming to engage with a wide range of potential buyers.

Don’t miss the opportunity to stream “Tarla” on Zee5 and catch your favorite actress, Huma Qureshi, as she showcases her incredible talent in Tarla’s kitchen, where the presence of India Gate Basmati Rice is sure to be noticed.

Mumbai: Cadbury Celebrations, India’s chocolate gifting brand, has made birthdays even more special with its latest campaign. Over the years the brand became integral to the way India celebrated festivities, and as the next step towards growth, Cadbury Celebrations is redefining one of the most celebrated days across the world – Birthdays – by targeting the most fundamental aspect of the occasion: the ‘Happy Birthday’ song. Conceptualised along with our partners Ogilvy and Wavemaker, as well as technology partners Gan Studio and Uberduck, the campaign allows the gifter to make their near and dear ones feel more loved by creating a customized #MyBirthdaySong, intricately woven with likings and shared memories of the giftee.

Through the campaign, Cadbury Celebrations aims to highlight how the jingle that’s the same in every language can now capture the uniqueness of the person being celebrated. To bring to life its unique vision of birthday celebrations, the brand introduced this new-to-market tech which uses 4 types of generative AI tools to ‘personalize b’day songs’, namely AI generated lyrics, AI composed music, AI generates vocals and real-time generation of personalized songs.  

To put this to action, Cadbury Celebrations created a microsite, https://cadburymybirthdaysong.com, a custom platform created by ADSMN Interactive Pvt Ltd for users to share information about what makes the person so special to them, such as nicknames, anecdotes, and prized memories. The digital tool then creates custom birthday song lyrics embellished with these details. Users can also set the song to their preferred music genre, including options such as rap, hip-hop, and classical. They can also download it as a video with the lyrics playing in sync with the vocals in the video to make it easy for them to sing along thus, providing a new tech-enabled twist on an age-old tradition.

Speaking on the announcement, Mondelez India (VP marketing) Nitin Saini said, “In every culture, every language, the lyrics and tune of the ‘Happy Birthday’ song have remained pretty much the same since it was first published over 120 years ago. But each person is special in their own way and the celebrations on their special day should reflect that. That is the core idea behind this campaign: making people feel more valued and cherished on their Birthday, which perfectly integrates with the brand’s proposition to make every occasion special. With #MyBirthdaySong, we are unlocking a whole new element of sharing and caring by giving a personal twist to a long-standing tradition. With this campaign, we aim to be at the heart of the tender and loving moments that people share with their friends and family. We are confident that our consumers will take to this novel way of elevating birthday celebrations and surprise those near and dear to them with a special song for their special day!”

Ogilvy India CCO Sukesh Nayak said, “At Mondelez and Ogilvy, we’ve always created experiences that delight our customers when exceptionally strong human insights collide with breakthrough technologies in the most unexpected ways. With Cadbury Celebrations, we saw an opportunity to make birthday gifting and celebrations more personalized and delightful. For a planet that’s home to over 8+ billion people, each unique in their own way, isn’t it just amazing that we have the same one birthday jingle celebrating them all? 

Building further on our generosity platform, we wanted to make Birthday gifting special, thoughtful and generous. We built a platform by engineering a transformative AI and machine-learning aided technology that will help people create their own unique personalized ‘Happy Birthday’ songs for their loved ones in real time. That’s maybe 8+ billion birthday songs, for a planet of 8+ billion people. We believe this delightful AI-enabled human idea will enable everyone to express how much their loved ones mean to them by making them feel truly special on their birthdays.”

Wavemaker India chief client officer & office head – West, Shekhar Banerjee added, “Birthdays are the biggest gifting occasions however, they are year-round, one to one and very personal. While Cadbury Celebrations is one of the most preferred gifts during festive occasions, approach for birthdays had to be different. We anchored our solution to create a ‘thoughtful gifting experience’. With the help of tech and data, we focused on creating a seamless and exclusive gift that every giver and the recipient is proud of sharing.”

As a process, the entire song, including the vocals, is created by a unique generative AI solution created by Ogilvy Creative Tech & Innovation Team in partnership with GanAI & Uberduck Inc. Basis the answers shared by the user and the choices made, Uberduck’s Generative AI engine creates unique lyrics which are then sung by custom created vocal models by GanAI on the fly, and then mixed & mastered with AI generated music by Uberduck’s proprietary AI remix technology for rap output. The end result being a unique #MyBirthdaySong.