Category: Ad Campaigns

Mumbai: ICICI Lombard, one of India’s leading general insurance companies, has embarked on a wacky and wonderful new adventure. The quirky campaign showcases the innovative IL TakeCare App that has till date 5.6 million user downloads. The latest ad campaign takes us on a journey that is quite literally out of this world…all the way to Mars! The flagship ILTakeCare App goes beyond insurance offerings for purchase, renewal, or claims but is a holistic wellbeing app with innovative features like face scan to track health vitals, doctor consultations on video, diet consultations with nutritionists, access to mental health practitioners, water reminder, step up challenge and many more! And thus the central idea of the IL TakeCare App being ‘out of this world’

The digital-led campaign has a master film and four shorties and the tonality is quirky and funny with two central characters of a base scientist and an astronaut on Mars. The films depict an astronaut leveraging the app while exploring Mars on a mission, all the while relying on the IL TakeCare App to stay healthy with the click of a button. Through this extra-terrestrial storyscape, ICICI Lombard hopes to demonstrate how the app can provide customers with innovative and relevant features for a healthy life. All of which are delivered seamlessly through a hassle-free app experience.

ICICI Lombard head – marketing, corporate communication and CSR Sheena Kapoor said, “As a leading general insurer, we are deeply invested in the health and wellbeing of Indians and that has been our guiding philosophy behind our flagship app IL TakeCare, which is today trusted by over 5.6 million users, and open to all irrespective of whether they are our existing customers or not. In fact am pleased to share that a major part of our user base are customers at large and not just our existing policyholders.  We have expanded our continuum of care and created a holistic platform that stands for wellbeing and protection and not merely transactional in nature for buying, renewing and claim settlements. We are constantly innovating and adding promising features to the app that enrich the lives of our customers – with industry-first feature like FaceScan that enables tracking your health vitals, 24×7 doctor consultations, dieticians or consultations with mental health experts, pharmacy services, ambulance services and fitness related features to name a few. Our campaign therefore does justice to describing an app that literally has so many wow factors built in and the only one in the industry that is so comprehensive and unique. We are excited to partner again with Ogilvy for these films and are hopeful that the quirky ads will appeal to all in showcasing how the IL TakeCare app is not just an insurance app but a health and wellbeing one too.”

Ogilvy India executive creative directors Talha Bin Mohsin & Mahesh Parab said, “We felt a product offering as innovative and as useful as the IL Take Care App could really help people make a healthy lifestyle possible. The more people would find about it, the more people it would benefit. But to achieve this, we realised our campaign had to be equally captivating. So, we went back to the first feeling we had when we heard about these incredible features. They were simply out of the world. And that’s where we chose to base our entire campaign, out of this world, on Mars, and provided a working demonstration of how the IL Take Care App’s features can help everyone stay fit.” 

The goal of ICICI Lombard’s most recent marketing initiative is to draw attention to the extensive and all-encompassing capabilities of the IL TakeCare App to encourage both new and current users to use it and enjoy easy access to insurance and healthcare. The IL TakeCare app is a testament to the insurer’s dedication to giving its customers the best care possible over a long period with its superior and innovative services. The insurer has always been customer-centric, prioritising their needs from product offerings to its mobile apps. In addition, they have succeeded in doing so by using technology as the foundation of their business operations for many years. This new campaign is a continuation of their efforts to give their consumers excellent care and to strengthen the company’s reputation as a technologically advanced business. 

With the endeavour of constantly enhancing the wellness solution, we have added multiple industry-first features like FaceScan, mental wellbeing, IL Hello Doctor, chat with expert, water reminder, step up challenge and other health and wellness features. The app empowers customers to take control of their health journey through a host of innovative features. With a personalised health dashboard, users can easily track and manage their fitness activities, monitor health parameters, and set wellness goals. The app also offers seamless teleconsultation services, enabling users to connect with qualified doctors for medical advice and prescriptions from the comfort of their homes. IL TakeCare further promotes preventive healthcare by allowing users to schedule health check-ups and diagnostic tests conveniently. FaceScan allows users to check vitals. Fitness enthusiasts can access tailored exercise routines, while health-conscious individuals benefit from a wealth of health-related tips and articles from experts. Emergency assistance services and quick access to policy details provide users with added peace of mind. The customer can buy and renew heath and motor insurance and settle claims. ICICI Lombard’s IL TakeCare app is a powerful tool that goes beyond traditional insurance offerings, fostering a proactive and holistic approach to health management, and nurturing a healthier and happier customer base.

Mumbai: MY FM, in collaboration with the Ministry of Culture, launched the “HAR GHAR HEALTHY” campaign to promote a healthy lifestyle across India. The campaign spread across 90 days, initiated during the Amrit Mahotsav of Independence, garnered immense support with over 1800 touchpoints covering 30 cities in seven states, engaging around 100 million people. Various activities were conducted to boost public participation, including collective oaths for health, mass yoga sessions on Yoga Day with 65,000 participants, and a blood donation camp on World Blood Donors Day with 5000 volunteers. The campaign united millions of Indians towards a common goal of a healthier nation.

An overwhelming response was received with thousands of letters from diverse age groups and backgrounds, creating a world record. These letters are listed in the Golden Book of Records, forming the ‘Longest display wall of health letters,’ announced by the president in Bhopal on 3 August at Bhopal.

Ministry of Culture joint secretary Uma Nanduri said, “ Celebrating 75 Years of India’s Independence through HAR GHAR HEALTHY has been an immensely gratifying experience. Witnessing the outpouring of support from citizens across the nation and witnessing the creation of the longest display wall of health letters has reinforced our belief in the power of unity and collective action.”

 MY FM CEO Rahul Namjoshi said, “This is an extremely proud & happy moment for all of us at MY FM to receive this felicitation from the president of India. I’d also like to thank The Ministry of Culture for liking our concept & believing in us, look forward to collaborating with the govt. going forward on many such initiatives.” 

Mumbai: Vim has announced its foray into the Brass and Copper vessel cleaning segment with the launch of Vim Shudhham. 

Ensuring the sheen and cleanliness of many vessels in our household, especially those made of brass and copper requires dedicated effort to remove the remnants of dust, grime, smoke from agarbattis, diyas, etc. Although the challenge of cleaning these vessels is singular, the solutions offered in the market are scattered, including various home remedies. 

Based on this insight and its commitment to bringing consumer-focused innovations and superior product range, Vim has chosen to extend its portfolio and category expertise with Vim Shudhham. This easy, one-stop solution range includes Vim Shudhham Gel and Vim Shudhham Spray, which aid easy application to ensure the product reaches every nook and cranny of vessels to give them a perfect shine. In addition, the product contains the power of tamarind extracts and sandalwood for a soothing fragrance. 

Commenting on the launch, Home Care executive director Deepak Subramanium said, “Over the last three decades, Vim has been at the forefront in identifying relevant need gaps and offering high-performance solutions. With our new launch, Vim Shudhham, we now have extended our portfolio beyond the kitchen. Shudhham is an all-inclusive solution for vessels made of brass and copper.”

Mumbai: The ‘Always On’ entertainment destination of the country, BookMyShow, has kicked up a storm for its birthday, creating moments of surprise and joy with the BookMyShow Birthday #HappyHour. Similar to the much-loved concept of a happy hour, the platform has curated a masaledar entertainment menu across categories including cinema, live entertainment and BookMyShow Stream, India’s largest home-grown Transaction-Video-On Demand (TVOD) streaming platform with unbelievable offers and attractive prices, promising a blockbuster entertainer week for its consumers. 

India’s leading entertainment destination BookMyShow, launched a digital film unveiling its Birthday campaign to celebrate 16 years of the platform’s commitment to deliver unmatched entertainment experiences across various formats, categories and at scale. Breaking away from conventional marketing, the film embraces the innovative approach of ‘Prankvertising’, a creative activity that immediately captures the attention of audiences. 

The film’s premise is based in the BookMyShow headquarters, where employees are engrossed in their daily work routine. At precisely 5 PM, everything changes and the narrative takes an unexpected turn. Utilizing staged actors and hidden cameras, the unsuspecting employees are taken on a thrilling journey of surprises. A mysterious brand podium with a message points them towards a button, setting off a series of delightful activities and surprises from the world of various entertainment categories offered by BookMyShow. The candid reactions of the employees are captured on camera, showcasing their sheer amazement and excitement, making the film truly engaging. The film culminates on this exciting note, inviting audiences across the country to join in, in BookMyShow’s entertainment-rich birthday celebrations with irresistible discounts during the #HappyHour and be rewarded with the choicest of marquee entertainment experiences across a wide range of options at never-seen-before prices. 

A classic spin-off, of the idea of a happy hour, the BookMyShow Birthday #HappyHour campaign aims to fuel entertainment consumption further, in the spirit of celebration. The platform has left no stone unturned to ensure consumers receive the best of deals on all things they love, ranging from movies, getaways, music concerts and live performances, monsoon treks, plays, sports, in-house entertainment with BookMyShow Stream and much more, making the Happy Hour the most magical hour of the day between 5 August and 13, every day from 5 PM – 6 PM on BookMyShow. 

Offering over 2000 spectacular entertainment experiences, some of the much-anticipated ones that audiences can choose from include MotoGP, Sunburn, Vir Das: Mind Fool Tour, the much-awaited NMACC’s theatrical – Westside Story, Symphony Orchestra, Shubh: Still Rollin India Tour and Sunidhi Chauhan’s concert, all films screening at Cinepolis and Miraj theatres, and the ultimate Stream Dream with titles such as Sisu, Shazam! Fury of the Gods, Fast X, Lost and Found, Asterix & Obelix, The Super Mario Bros. Movie, 65, Zack Snyder`s Justice League, John Wick: Chapter 3 – Parabellum, The Whale available at unbeatable prices!

The campaign will be amplified across various platforms across digital media, in-cinema advertising, social media and through BookMyShow’s owned channels. 

Commenting on the occasion, BookMyShow marketing – head Dolly Davda said, “As we celebrate 16 years of enabling unparalleled entertainment experiences to millions, we are thrilled to unveil our Birthday #HappyHour campaign and open up the celebration to all our consumers that have stood by us through thick & thin. We are thrilled to offer exclusive offers on some of the most marquee and exciting experiences across cinemas, live entertainment and BookMyShow Stream in a move that has never been seen at this scale in the world of entertainment. With a full course entertainment menu and matchless offers, our #HappyHour is set to fuel the spirit of celebration, create unforgettable memories and deliver moments of surprise and joy with every experience for our cherished customers through what we know best – entertainment.”

The introduction of Happy Hour is a golden opportunity for customers to make unforgettable memories with their friends, families and everyone they wish to bring along! Customers can catch the latest blockbuster with their loved ones, laugh heartily with friends at a stand-up comedy show or witness the magic of live theatre together – all while getting an excellent deal on BookMyShow! 

Mumbai: Meril, a global Indian medical device company launched  #TreatmentZarooriHai, a public awareness campaign in September 2022 and is ongoing. The aim of  the campaign is to spread awareness amongst Indian citizens on specific diseases related to large joints (hip and knee), heart (aortic stenosis and coronary artery disease) through reliable and helpful information. The campaign #TreatmentZarooriHai intends to bridge the gap between patients, caregivers, and medical fraternity.  

Over the year, the campaign has been amplified with a robust marketing plan including digital, social media and micro influencers. Thus so far, the campaign has garnered more than 10 million impressions on social media and created opportunity to see (OTS) of approx more than 20 million pan India through print & television outreach over a period of 11 months.

In the campaign MS Dhoni is seen bringing the perfect touch of compassion to look after the elderly at home. With his soothing charisma, the message of treatment zaroori hai, aur aasan bhi is conveyed to audiences of all age groups across all platforms.  

Meril Sr. VP Sanjeev Bhatt said, “With the country deciding to focus on healthy living,  it is crucial that we support the public with the most scientifically proved approach towards disease  prevention and management of non-communicable diseases of the heart and bone. Initiatives like  ‘treatment zaroori hai’ have resulted in increased awareness among the public. With  #TreatmentZarooriHai, our goal is to ensure that we reach out to as many people and urge them to  opt for timely diagnosis and treatment. We have taken an integrated approach so that we can reach  out to not just patients (usually 40 years and above) but also their family members – children, grand children that are digitally savvy.”

This National Bone & Joint Day, it is important to focus on joint pains. As age progresses, especially  for the senior citizen, their agility and mobility are hampered due to severe joint pains that directly  interfere with their ability to carry on with the daily chores. The most common conditions that normally lead to age related joint pains are osteoarthritis, rheumatoid arthritis, and joint injuries.

Osteoarthritis(OA) is a chronic condition that affects millions of people worldwide. It is witnessed that around 15 crore Indians, majorly above the age of 50, suffer from some or the other kind of knee  related issues due to familial history, age related degeneration, lack of physical activity, obesity, lifestyle diseases and inflammatory ailments. Even though, more than 2.5 lakh people undergo total  knee replacement surgery in India every year, people are still afraid of getting a knee replacement surgery done. However, advancements in medical technology have brought about innovative  treatment options, including robotic joint replacement, which has revolutionised the way we  approach osteoarthritis management.

Mumbai: With Friendship Day on the horizon, everyone’s favourite  neighbourhood café, SOCIAL, has launched its friendships day campaign, #SOCIALReunion,  encouraging people to revive the plans with their friends that could have been. Inspired by the power of friendship, the beauty of old connections and an opportunity to pave the way for new ones – the campaign is an invitation to reminisce about heart-warming memories and create new ones. 

SOCIAL outlets all over are celebrating friendship day this Sunday through a host of activities:

❖ All SOCIAL outlets have postcards placed within a dedicated Friendship Day zone, encouraging  guests to write a heartfelt message for their friends to cherish those childhood memories.

❖ From the good old slam books to friendship bands, #SOCIALReunion joyfully embraces the  spirit of OG friendships across all outlets.

❖ Flagship outlets in 6 cities – including Khar SOCIAL, FC Road SOCIAL, Ring Road SOCIAL,  Saket SOCIAL, Church Street SOCIAL, and Sector 7 SOCIAL – are hosting a day packed with  engaging community activities on Sunday, August 6th, starting at 12 noon. 

❖ To amplify the spirit of friendship, large groups visiting any SOCIAL outlet across India will be  treated with exclusive offers on Sunday, 6 August for their gang. 

❖ All of this culminates the evening into the #SOCIALReunion bash turning favourite SOCIAL outlets into a stylish retro-themed party, for guests to rejoice in true SOCIAL fashion. With  neon lights and disco themes, the retro party is sure to entice SOCIALites into a night of groovy  dancing, vibrant energy, and nostalgic fun taking them back in time! 

❖ At the core of this extraordinary campaign is a touching brand film that takes viewers on a fun  journey. Reuniting with childhood friends to bathroom pep talks to friendly  bartenders who remember their frequent customer’s favourite drink, the film artfully portrays  the magic of real friendships. 

Impresario Entertainment & Hospitality Private Ltd chief growth officer Divya Aggarwal said “Friendship Day had slowly lost its allure, turning into a mere social media posts and  losing its touch as compared to Halloween or Valentine’s Day. With #SOCIALReunion, our goal is to  reignite this lost spark of true friendship. We are inviting you to relive those best memories and  encourage you to act on those unfinished plans at a SOCIAL near you. Gather your old gang, feel the  nostalgia, and create new memories. We truly believe in the bonds that go beyond the digital realm,  and we’ve always been at the centre of some of the best experiences people have. This Sunday, it’s time  to come together and celebrate those connections.” 

The #SOCIALReunion film is now live across the brand’s social media handles, extending an irresistible  invitation for people to step in and relive those cheeky memories of friendship.

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Mumbai: Wondrlab, India’s foremost platform-first martech network has launched its new campaign for Bharatmatrimony which showcases how marriages might look in 2050. This light-hearted campaign showcases how Artificial Intelligence (AI) can seamlessly play a part and be included in every aspect of the matrimonial journey.

The ad campaign transports viewers into a future where AI has revolutionised the wedding experience. From the grand Barat, elegantly adorned Ghodi, and exuberant Bridesmaids, to the intricately designed Jutti, catering, and the beautifully decorated Mandap – everything is powered by AI, creating an enchanting and personalized celebration.

“At WondrLab, we’ve been studying Different AI fools and using them to enhance our daily work. I think AI can give a big boost to creativity. Anything you think of can be brought to life beautifully, allowing us to think of crazier plots. Our futuristic campaign for Bharatmatrimony exemplifies the extraordinary synergy between AI and creativity, unveiling a glimpse into how marriages in the future will be revolutionized and enriched by the marvels of Artificial Intelligence,” stated Wondrlab CCO & co-founder Amit Akali.

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Mumbai: Havas Worldwide India, the creative arm of Havas India, has appointed Kundan Joshee as managing partner & head – West & South. He joins the agency from Wunderman Thompson, to further strengthen and support the agency’s tremendous growth momentum, which it has witnessed over the last five years. 

Kundan will be based in Mumbai and will report to Havas Worldwide India CEO Tarun Jha. He will work closely with chief creative officer Anupama Ramaswamy, and chief strategy officer Anirban Mozumdar. 

Speaking about the appointment, Tarun Jha said, “Havas Worldwide India has been witnessing an impressive growth trajectory and the agency has entirely restructured its leadership team to support this rapid expansion. Kundan is a seasoned industry professional, with a great track record of building businesses and managing large outfits. He will be a natural fit in our ambitious senior leadership team of Anupama, Anirban and Jaibeer Ahmad, managing partner – North and East. With Jaibeer helming the North and East India markets, Kundan’s addition will help us drive value, optimise revenue, and expand the ever-growing client portfolio of Havas Worldwide India as he takes the reigns of our business in the west and south regions. We all welcome him aboard and look forward to him making a meaningful difference to the brands that we lovingly nurture.”

Kundan will oversee Havas Worldwide India’s West and South India operations, which handles some marquee clients including Citroën, Britannia The Laughing Cow, JBL, Celio, Tata CLiQ Luxury, among others. His appointment comes at a time when the agency has undergone a complete transformation and has strengthened its creative product and strategy teams through a series of key appointments and marquee new business wins. Most recently, Havas Worldwide India was named the agency on record for clutter-breaking consumer products giant Mamaearth.

With nearly 25 years of experience in the advertising industry and stints at Wunderman Thompson, Ogilvy, FCB, Cheil Worldwide and Grey Group, Kundan’s expertise lies in brand-building while pushing the boundaries of creativity. A master in the art of handling large-scale brands with an extensive global and national footprint, Kundan brings a wealth of knowledge to his new role. Some notable brands he has worked with include Vodafone, Pepsi, Samsung, Wipro, Whirlpool, Sony, Max and Lifestyle Fashion, and United Breweries, among others. By leveraging his profound industry knowledge and insights, he will build and maintain positive client relationships and drive new business, aligned to the overarching Havas ethos of building meaningful brands that have a lasting impact on consumers for the better.

Kundan Joshee said, “The collaborative spirit of Havas and its employees is one of the first things that drew me to the agency—it is infectious, it is exciting, and it is very unique. The ‘Village’ model of integration is conceptually something that our industry has been striving towards but to see it in action—and now be a part of it—is something that I look forward to.”

He added, “I am thrilled to be joining Havas Worldwide India at such an interesting juncture in the agency’s ascent. My hope is to leverage my learnings to add value to our clients’ businesses and foster genuine and positive client relationships, on the back of the integration model and some truly impactful work.”

Mumbai: The Indian Society of Advertisers (ISA) has launched the ISA Media Charter, a comprehensive programme with the objective of safeguarding brand interests in the advertising sector through the promotion of fair and transparent practices.

The ISA Media Charter has six key focus areas, including the ISA Model Media Agency Agreement, zero tolerance to ad fraud, brand safety, viewability, the common minimum standard for first-party data, and cross-screen measurement.

As per the association’s statement, the creation of the model media agency agreement template serves the purpose of establishing precise and transparent agreements between advertisers and media agencies. This becomes particularly important due to the complex and extensive flow of media and the intricacies involved in the media ecosystem.

In order to give utmost importance to privacy and consumer protection, the charter also sets forth guidelines for the responsible collection and utilisation of consumer data.

Additionally, the charter strives to provide unified measurement standards for both television and digital platforms, enabling marketers to effectively assess the performance of their campaigns across various media channels.

ISA is the apex national body representing advertisers across the country.

Mumbai: Neurobion Forte has launched its new campaign film ‘Ab Feel Karega India’ to continue its efforts on raising awareness around Nerve Health and B-Vitamin deficiency. Launched with the intent to spread awareness around the importance of identifying the early signs of nerve damage, the campaign effectively highlights what a person suffering from nerve damage goes through daily.

The campaign film has been conceptualized by Flirting Vision and narrates the story of a father who misses out on the critical moments of family life because of the symptoms that he experiences owing to nerve damage. Symptoms of B Vitamin deficiency like tingling & numbness in hands & feet, and burning sensation in hands & feet, among others often pull us back from feeling small moments of joy and satisfaction. To build further resonance with the audience and empower them with the right knowledge, the campaign film creatively fuses relatable verbatims that are commonly used by individuals to describe the symptoms associated with nerve damage.

P&G Health India marketing director Vijay Kumar Pampana said, “We are thrilled to launch the ‘Ab Feel Karega India’ campaign under our flagship brand – Neurobion. As a leading nerve care brand, it is our continuous endeavor to empower consumers to recognize the early symptoms of nerve damage and take the necessary actions to mitigate the effects. Symptoms of B Vitamin deficiency like tingling, numbness, and burning sensations in the hands & feet are often ignored by people and restrict them to enjoy the small moments of joy in their daily life. With this campaign, we have tried to use local verbatims to make these symptoms more relatable, reinforcing how timely diagnosis is important. Through campaigns like ‘Ab Feel Karega India’, we will continue to nudge the masses to take the symptoms of nerve damage seriously and not let them restrict the moments of joy and delight in their life.”

Commenting on the campaign film, Flirting Vision creative director Benaifer Mallik shared, “Ab Feel Karega India is a very powerful campaign idea and through the film we aimed to deliver the creative energy via compelling storytelling to enhance the senses of the viewer. Our team worked to shape a campaign narrative that we believe can form a one-on-one relationship with the consumer and positively impact the lives of millions of Indians.”

As a part of ongoing efforts of raising awareness on Nerve Health, P&G Health is also hosting a slew of other digital and on-ground activities such as nerve health screening camps, nukkad nataks, interactive product demos, and webinars.