Category: Ad Campaigns

Mumbai: Adani Wilmar Limited (AWL), one of the largest food FMCG companies in India has launched a new 360-degree campaign for their latest health oil offering, Fortune Xpert Total Balance Oil. The captivating campaign idea, titled ‘Health Aaj Se’, is conceptualised by Ogilvy and highlights the unique qualities and benefits of embracing Xpert Total Balance Oil as the starting point for embarking on a healthy journey to tackle the challenges of modern-day living. The ‘Health Aaj Se’ campaign will be launched across various digital platforms, offline modern trade outlets, HD channels, connected TVs and other alternative media, to ensure widespread reach and engagement.

The campaign centres around the highly prevalent tendency of consumers to strategise their health journey ‘Kal Se’. It’s common to hear people say Gym- Kal Se! Yoga- Kal Se! Diet- Kal Se! when making fitness plans. The campaign urges us to start taking smaller steps today which will in turn help us embark on the much-needed health journey- ‘Aaj Se’.

The ‘Health Aaj Se’ campaign is a series of three short films that revolve around people who are planning their fitness journey. They, however, end up starting their fitness journey right away on being convinced by their loved ones that healthcare should not be delayed and must begin today itself with the help of Fortune Xpert Total Balance Oil , which combines the goodness of three essential oils like soybean, rice bran, and flaxseed.

The advertisements lay emphasis on the fact that the three oil-blend of Fortune Xpert Total Balance offers the right fatty acid balance and anti-inflammatory characteristics. It not only combines the goodness of soybean-rice bran-flaxseed oils, but also provides an ideal balance of essential nutrients in the form of Safa: Pufa:Mufa and ratio of Omega 3:Omega 6 as recommended by Food Safety and Standards Authority of India (FSSAI ), for a balanced diet based on the average Indian diet, making it a good oil for low-cholesterol.

Commenting on the latest TVC launch campaign, Adani Wilmar Limited associate vice president – marketing & sales Vineeth Viswambharan said, “As India’s leading food and edible oil player, Adani Wilmar places great importance on nutritional value that consumers seek in their grocery choices. Many of our consumers today have a deep understanding of the varied nutrients present in different oils and they change their edible oils periodically to benefit from the same. We have introduced Fortune Xpert Total Balance which delivers consumers a holistic solution that combines the goodness of three powerful oils. It’s a game-changer in the edible oil segment, as Indians have become extremely health-conscious in the post-pandemic world.”

Adani Wilmar’s Fortune Xpert Total Balance Oil is available in the SKU of a 1-litre pouch and a 5-litre jar, along with other variants like Fortune Xpert Pro Sugar conscious and Fortune Xpert Pro Immunity. They are available on most of the ecommerce sites.

Mumbai: Mankind Pharma, a reputed global pharmaceutical company, recently unveiled its groundbreaking AI-powered marketing campaign, featuring popular Bollywood actress, Anushka Sharma, as the face of their trusted pregnancy detection brand, Prega News. The innovative campaign aims to revolutionize the way the brand reaches its audience and reinforces Prega News’ reputation as a reliable choice for pregnancy testing.

The primary focus of this campaign is to target pharmacies and essential retail partners who significantly contribute to boosting the visibility and sales of pregnancy detection kits among consumers. Leveraging the power of AI, Mankind Pharma endeavors to create a personalized connection with lakhs of pharma outlets across the country.

The foundation of the campaign is the utilization of an AI-driven digital avatar of Sharma, who exclusively endorses individual pharmacies. Through this personalized approach, Mankind Pharma ensures that each outlet receives a personalized advertisement via WhatsApp. This personalized touch fosters a strong bond between the brand, the pharmacy, and its customers, amplifying the reach of Prega News among its audience.

Additionally, Mankind Pharma executes localized YouTube video ads for pharmacies by using their PIN code to ensure that customers were directed to the nearest shop to purchase Prega News. This strategic move aims to enhance business visibility and popularity for individual outlets. The overwhelmingly positive response from the pharmacies exceeded expectations, reinforcing Mankind Pharma’s commitment to employing cutting-edge technology in their marketing endeavors.

Mankind Consumer Healthcare Division associate vice president – sales & marketing Joy Chatterjee said, “We are immensely proud of the success of our landmark AI campaign for Prega News. This innovative initiative has not only strengthened our bond with our valued retail partners but has also enabled us to touch the lives of countless consumers across the nation. At Mankind Pharma, we remain committed to leveraging cutting-edge technology to drive positive change in the healthcare industry and empower our customers with trusted solutions.”

The AI-driven campaign engages pharmacies and extends their reach to their customers, friends, and family through social sharing. By encouraging pharmacies to share personalized ads, the campaign expands its reach, resulting in significant brand awareness.

As the pharmaceutical industry continues to embrace advancements in AI technology, Mankind Pharma remains at the forefront, constantly striving to deliver innovative solutions that empower their partners and benefit the lives of consumers.

Mumbai: Arrow, the iconic fashion brand has unveiled its new campaign. Conceptualised by WYP, a Wondrlab company. The campaign stems from the insight that in the mind of the Indian male, Arrow has always been seen as being one for special occasions in life. The brand strengthens that position with the new campaign that calls out “Every special occasion deserves an Arrow.”

However, their starting point wasn’t just a line. Instead of just creating an ad, Arrow wanted to create an act that would help cement the position of the brand in the minds of the consumer. They did it by creating a special occasion that would be the most natural to brand ambassador Hrithik Roshan. Something he would want to celebrate wearing Arrow.

That is why the first film of the campaign showcases Hrithik as a director. Where he chooses to wear Arrow for his special occasion. Whereas the second ad film features three versions of Hrithik shedding light on all the special occasions that deserve an Arrow.

Speaking about the campaign, Arrow brand ambassador, Hrithik Roshan, said, “I love how Arrow celebrates every special occasion in our lives with its versatile collection of menswear. I am thrilled to be a part of the new Arrow Campaign, in which I celebrate my milestone moment. From 25 years of being in front of the camera, I have stepped behind it for the Arrow campaign.”

Wondrlab co-founder and CCO Amit Akali said, “Arrow has always looked at creating work that pushes boundaries. So have we. That’s why for ‘Every special occasion deserves an Arrow’, we wanted to focus on an occasion that Hrithik would truly mark a day of celebration for him”

The film shows Hrithik Roshan on a film set getting ready for a special occasion dressed in Arrow. Once he walks on the shoot floor, instead of acting in front of the camera, he goes and sits in the director’s chair! And reveals his special occasion to the world.

Mumbai: Power, the flagship brand for fitness and athleisure from the house of Bata has launched its latest range of walking shoes ‘Power N-Walk’ with the latest ‘Step & Go’ technology. Launched in 16 countries across the world as a part of its global launch, the collection brings international technology to the Indian consumers. Designed in Canada, this collection offers consumers a seamless experience of getting in and out of their walking shoes, without even touching them. These shoes are set to redefine effortless wearability as they offer comfort, convenience, and style – all in one offering. The collection will be available across 500+ Bata stores pan India and online on bata.in.

Speaking on the collection, global athleisure brands director Olivier Heck said, “At Bata, we continuously strive to provide innovation and enhance the footwear experience of our customers. This new Power N-Walk collection has been designed keeping in mind the dynamic lifestyle of consumers and aims to perfectly fit into their active routine. Whether it’s a morning stroll or an impromptu brisk walking session, these shoes seamlessly integrate into our customers’ fast-paced lifestyles, enabling them to effortlessly glide through their day. This stylish range offers superior comfort with memory foam technology, high flex design, and a secure fit through Techloop upper.”

The shoes feature a molded heel counter that allows users to put on and take off their shoes quickly & easily without using their hands. There is no need to bend, no need to touch your shoes, thus ensuring optimal hygiene and flexibility.

The Power N-Walk range goes beyond conventional expectations and offers the best of technology at an affordable price which democratizes the latest technology to the masses. This incredible fitness must-have collection for men and women is available for the customers at a starting price of Rs 3,999.

Mumbai: Earlier in the month, Britannia launched Jim Jam Pops, a first-of-its-kind open creme biscuit. The teaser campaign for the launch was conceptualized by Schbang, and the mainline campaign by The Womb.

Britannia teamed up with the hot shot duo Tanmay Bhat and Varun Mayya, founders of Overpowered AI. The duo’s IG reel, set the tone for the mystery- Is this a UFO or an AI illusion? Influencer Raj Shamani also joined the bandwagon, and added to the mystery of the UFO!

 

 

 

 

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While the suspense was being built, the ‘Biscuit of the Future’ aka Jim Jam Pops, was unveiled through a product video, which introduced people to a biscuit that genuinely feels like a leap into the future.

The DVC also received positive feedback from audiences online. The new format where there is no biscuit on top, was a big draw as one get directly to the crème and jammy centre. The joy of having a creme biscuit is truly in the crème, indeed!

Following this, the brand launched a TVC created by The Womb, featuring Kunaal Roy Kapur & Varun Sharma as Jimmy and Jammy on the lookout for their most loved Jim Jam biscuits. The much loved duo Jimmy and Jammy are back on the brand after a hiatus of a couple of years. The TVC establishes the new, innovative format of the biscuit that needs no twist, and so only 1 hand to eat it!

Talking about the launch, Britannia Industries chief marketing officer Amit Doshi said, “Britannia Jim Jam biscuits are savoured for its crunchy outer layer, creme interiors and the sugar sprinkled, gooey jam on top. Considering the crème is the most fascinating part of the biscuit, we introduced Jim Jam Pops as the first open creme biscuit, a market disruptor. We call this innovation, ‘the biscuit from the future’ thanks to its indigenous design, crunchy base, a crème top and a jammy centre, thus offering a delightful and an unconventional creme biscuit experience. Jim Jam Pops is our latest addition to the Jim Jam family and with this, we aim to create a new trend of biscuit consumption for consumers.”

He further added, “We commend the creative collaboration of our agency partners The Womb and Schbang for conceptualizing the campaign and giving an insight into the futuristic product.  Both the agencies did an excellent job in identifying interests of our target audience, the youth. We believe that Britannia’s biscuit from the future will be a delight to our consumers’ palate.”

Schbang founder Harshil Karia said, “Jim Jam Pops – a genuine game-changer in the realm of biscuits, the world’s first open creme biscuit. Our goal was to artfully construct a disruptive marketing campaign that not only intensifies the visual spectacle of the product but also nurtures the deep affection Jim Jam has garnered. Each thread of this campaign was meticulously woven to sow intrigue about this innovative format, compelling consumers to ponder if they’ve indeed caught a glimpse of the biscuit of the future.”

The Womb creative head Suyash Khabya said, “JimJam is a legendary brand. The new variant Pops has only one base biscuit which means, you don’t need to twist it to relish the creme, which means you just have to lick it, which means you can enjoy it with one hand which means we need to have fun communicating this. So, we set the film in a dense jungle where Jimmy and Jammy (played by Varun Sharma and Kunaal Roy Kapur) are attacked by a Tiger. It’s quirky, simple yet unignorable. We had fun creating it, and hope the audience has fun watching it.”

Mumbai: Croma has launched a series of relatable digital films as part of their Independence Day Campaign, “Let Freedom Find You.” The campaign instills a powerful message that freedom can be found in the simplest moments. It highlights how technology significantly brings people closer to their moments of freedom or even becoming the moments themselves. 

Croma’s #LetFreedomFindYou campaign celebrates the essence of freedom by delving into life’s simplest and most unexpected moments. Conceptualised by Croma, directed by Gaurav Gupta, and executed by Mothership Productions, the three thoughtful and relatable 10-second DVCs bring to life stories of individuals who break free from monotony, embrace their passions, and find solace in creativity.

The first DVC unfolds in a living room as a football flies through the window, momentarily angering the mother. However, we witness her taking a moment to rethink her anger. She then smiles and kicks the ball back out, influenced by Shaolin Soccer playing on TV. The film beautifully conveys the message of finding our freedom in the little things in our daily lives.  

To everyone’s surprise, the second DVC introduces us to a CEO entering the office pantry. He is visibly annoyed by something but surprises everyone as he starts to cook something, thereby finding solace and release through the act of creation. Amidst his hectic corporate life, cooking becomes his moment of freedom.

The third DVC opens in the living room, where two kids are creating a dance reel for social media. They suddenly stop and are hesitant/scared as their father walks in and stares at them momentarily in what we feel is anger, but to the kid’s pleasant surprise, he also starts dancing along. The DVC ends with all three of them enjoying themselves together. The father created his moment of freedom and enjoyed it with his kids.

Commenting on the campaign, Croma COO Shibashish Roy said, “We believe technology is more than just a tool; it’s a way to limitless freedom. Our ‘Let Freedom Find You’ campaign shows how technology lets us escape the ordinary, find joy, creativity, and express ourselves. We are passionately committed to inspiring people to find their unique journey to freedom as they seamlessly integrate technology in every aspect of their lives.”

Croma’s Independence Day campaign, “Let Freedom Find You,” will reach audiences through diverse channels, including digital platforms, social media, and nationwide retail stores. Through these touching films, Croma celebrates the cherished activities and fleeting instants that remind us of the true meaning of freedom and how it intertwines with our daily lives. As a brand committed to pioneering technology solutions, Croma warmly invites everyone to join the jubilant festivities of freedom with the inspiring #LetFreedomFindYou campaign.

Mumbai:  Tata Tea Premium, the flagship brand from Tata Tea’s diverse portfolio, has been celebrating India and its elements of pride reflective in its art, culture, and heritage for Independence Day through its #DeshKaGarv initiative. While last year it celebrated key moments of pride from India’s 75 years of post-Independence journey, this Independence Day Tata Tea Premium plans to take the nation on a colorful joy-ride of pride and glory with its Desh Ke Dhaage campaign, celebrating India’s rich legacy of Handlooms.

The rich and cultural artistic heritage of India reflects across many diverse arts, crafts, and music traditions. This diverse heritage is perhaps most vividly and visibly captured in the handlooms of India. And over time, it has woven itself intricately into the cultural fabric of India, becoming an integral part of India’s heritage. Therefore, on the eve of Independence Day, Tata Tea Premium – Desh Ki Chai pays homage to this diverse & unique artform through a limited-edition pack collection inspired by the handlooms of India.

Each pack serves as a resplendent canvas, bringing alive the incredible artistry of Indian craftsmen and their timeless creations. From the grandeur of Banarasi Silk in Uttar Pradesh to the intricate Kanjeevaram from Tamil Nadu, from the illustrious Muga Silk of Assam to the exquisite Paithani of Maharashtra, each handloom spins a yarn of immense cultural pride.

The story of these packs have been knitted together in a heartwarming TVC conceptualised by Mullen Lintas that celebrates India’s vibrant handloom legacy. Sung by celebrated singer Usha Uthup, who is a connoisseur of Indian Handlooms, the film spreads smiles and warmth as it traverses the country, showcasing the diversity of India’s handlooms and thus tying India together into a beautiful sentiment of national pride. Each frame brims with love and respect, paying homage to the craftsmanship of skilled weavers who have intricately crafted our cultural identity. From the opulent Banarasi Silk of Uttar Pradesh to the soulful Phulkari of Punjab, the film weaves a story that not only communicates but also commemorates each of these handlooms from across India. The heartfelt message at the film’s conclusion calls on every heart to honor the threads that weave our nation’s glory.

As a part of the same campaign, a specially curated collection made by weavers from across the country is available on OKHAI for purchase. Consumers can purchase these weaves at www.OKHAI.org. Further, Tata Tea Premium will contribute a percentage of what consumers spend on this collection for the welfare of the artisan community.

Commenting on the initiative, Tata Consumer Products president – Packaged Beverages (India and South Asia) Puneet Das said, “As we embark on this remarkable journey on the eve of Independence Day with the ‘Desh Ka Garv’ initiative, Tata Tea Premium celebrates the collective pride of our nation’s talented craftsmen, paying homage to their dedication, craftsmanship and their irreplaceable contribution to our cultural heritage. Through our heartwarming campaign, we hope to inspire every Indian to embrace and celebrate the legacy of our diverse regional handlooms, cherishing the threads that weave our nation’s pride. Each sip of Tata Tea Premium brings not just the taste of excellence but also the essence of ‘Desh ki Chai’, a cup that knits all of us together in a tapestry of love, unity, and pride.”

Tree Design co-founder Arnab Chatterjee said, “While Tata Tea Premium celebrates the spirit of India every year with its Desh Ka Garv initiative, the brief this year was to make the thought even grander by tying it with an element that is unique to India’s heritage. Thus, this year, we decided to dive into India’s rich and vibrant handloom weaving culture. Dating back hundreds of years, the amazing thing is the variety available across the country and the talent which continues to practice handloom weaving and keeping the artform alive and thriving. In collaboration with the Tata Tea Premium team, we carefully selected and partnered with eleven weavers across the country, resulting in a stunning limited edition pack collection, representative of the handloom culture of India across the North, East, West and Southern states of India.”

Commenting on the campaign, Mullen Lintas CEO Hari Krishnan said, “It was exciting to work on something so unique. You rarely see a brand redoing their packaging as a tribute to an art form. The brief was simple, to celebrate India’s one of the most unique artforms of handlooms, through handloom-inspired limited-edition packs on Independence Day. The idea was right there, if you look at it, these threads are what form the fabric of the nation, they portray unique stories from across India through motifs embroidered on to their weaves. The way the film portrays these unique stories and inspiration behind each of these fabrics, through a mix of eye-catching animation and playful sing-song narration, makes for a delightful watch, while landing the communication in an effective manner.”

Mumbai: Firefox Bikes, India’s leading premium bicycle brand, is pleased to unveil its highly anticipated Independence Day campaign – “The Ride to Freedom’’ between 5 to 20 August 2023. The campaign breaks with a ride challenge between 10 August to 19 August 2023 on the Strava platform to commemorate India’s 76th year of Independence. This campaign is set to ignite the spirit of freedom and unity as cycling enthusiasts from all over the nation come together and register on the Firestorm club on Strava App and login their rides.

Lucky winners stand a chance to win exciting prizes, including a Noise watch worth ₹4,999 for the first position, Noise headphones worth ₹3,999 for the second position, and FFX Jerseys for the first 10 runners-up. In line with the campaign, Firefox is also offering exciting offers at its online and offline exclusive brand stores. Purchases of bikes worth 15k and above will receive a complimentary Noise watch worth 4999/- and Noise Headphones worth 3999/- respectively. Along with this Firefox launches the first ever Giveaway on their Social handles on Instagram and Facebook.

Participants are encouraged to share their photos on Facebook, Instagram, and Firestorm club on Strava using the hashtag #TheRideToFreedom and tagging the social handle of Firefox Bikes to amplify their participation and support to the cause. The campaign will acknowledge and reward participants who actively promote and generate significant engagement for this initiative on their social media platforms.

Emphasising the campaign’s essence Firefox Bikes CEO Sriram Sundresan stated, ” The Ride to Freedom’ encapsulates the essence of our brand – a journey of liberation, exploration, and endless possibilities. It’s not just about riding; it’s about embracing the spirit of adventure and self-discovery.’

Mumbai: Duolingo English Test (DET), a modern English proficiency assessment for today’s international students and institutions, launches its local campaign, #FasterWayForward. The campaign’s films have been conceptualised by Digitas India, and produced by Doradigs. The first film, titled ‘Cafe’, showcases how the DET offers a hassle-free, easy, fast, and convenient path to English proficiency for students embarking on their study abroad journey.

The DET has emerged as a crucial tool for students aspiring to enter reputed universities worldwide, particularly in the US, due to its wide acceptance and recognition by academic institutions across the country. In line with this, the campaign’s flagship film comes at a time when students are preparing their applications for the spring intake at most universities in the US. America is home to some of the world’s most esteemed educational institutions, which offer exceptional learning opportunities and exposure to diverse cultures. The DET serves as a bridge to these universities by assessing their English language proficiency accurately and efficiently. By providing a reliable and accessible means of demonstrating language skills, the test opens doors for Indian students, empowering them to pursue higher education in renowned US universities and provides a “faster way forward” towards unlocking a world of opportunities.

The campaign aligns with the DET’s mission to create a world where access to quality education is a reality for everyone, irrespective of geographical boundaries or language constraints. The Digitas team was able to create films that captured Indian students’ aspirations and excitement when it comes to their study abroad journey, and aligns with DET’s convenient, fast, and affordable path to English proficiency that keeps test takers at the heart of the testing process.

Duolingo English Test marketing head Tara Kapur in India said, “We are thrilled to present a series of films that narrate the story from the perspectives of our students. Studying abroad is a life changing period in a student’s life, and we wanted to showcase the joy and excitement it provides to them. We believe that testing should never be a barrier to education and achieving one’s goals, and hence provide a digital test that is convenient, cost-effective and most importantly provides a layer of comfort for students, allowing them to take the test from their own homes. With the #FasterWayForward campaign, we want to highlight that there is a faster, more convenient way to take a test.”

The campaign will extend its impact through various mediums like on-ground activations, influencer activations, paid amplification, contests and will have a holistic approach across platforms. These initiatives broaden the campaign’s reach, engaging a wider audience, and enhancing the overall effectiveness of #FasterWayForward in empowering Indian students towards their study abroad dreams. With its expansion in India, the DET reaffirms its commitment to providing convenient and universal testing, affordable pricing, and leveraging cutting-edge technology to democratize access to global opportunities.

Digitas India CCO Abraham Varughese said, “Our objective was to capture the joy and relief of receiving good news during that crucial period when students wait for so many things to line up perfectly, so they can embark on their college journey. Each film portrays a real-life moment that every student relates to.”