Category: Ad Campaigns

Mumbai: Uber Rentals – in association with dentsu Creative India has launched its latest campaign for the wedding season, shedding light on the days leading up to the big day.

Earlier this year, the brand introduced the world to #RentalHealthDay with a hilarious mockumentary starring Anil Kapoor.

A survey done by Zola showed that 71 per cent of couples believe wedding planning to be more stressful than other major life events. The campaign asks soon-to-wed couples to skip one of the most stressful tasks during wedding planning – driving!

The brand has partnered with two couples whose wedding plans are always the talk of the town: Jasmin Bhasin & Aly Goni and Krishna Mukherjee & Chirag Batliwalla. Starring in their respective films, these reality-packed reels show the couples adding booking an Uber Rentals to their to-do list, so that “shaadi ke chakkar mein city ke jitney chakkar lagein” they don’t have to worry about driving or parking.

 

 

 

 

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A post shared by Jasmin Bhasin (@jasminbhasin2806)

Talking about the campaign, Uber India and South Asia head of marketing Ameya Velankar said, “In our quest to consistently reimagine the way the world moves, we turned our attention to the wedding season. With Uber Rentals as their partner, a bride & groom can avail absolute convenience and the peace of mind that they rightfully deserve. One car for up to 12 hours and the option to add multiple stops on the go – saving them the effort of finding parking spaces or multiple trips. Our films capture the heartwarming moments and fun that couples can unlock when they aren’t hassled by the perils of city driving.”

 

 

 

 

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A post shared by Krishna Mukherjee (@krishna_mukherjee786)

dentsu Creative India creative director Ankit Mathur added, “Year after year, wedding-themed ads on TV and social media show couples looking like they’ve just returned from a vacation when in reality they are exhausted and perhaps even tired of each other! We looked at #RentalHealthDay being a solution for those who can take driving off their to-do list and an opportunity for couples to make the most of their free time – like pestering one another!”

“We wanted to walk the fine line between reel and the real world, where taking something like driving off your to-do list just opens up a beautiful moment between the couples. I had a great time collaborating with Jasmin-Aly and Krishna-Chirag to tell their stories for the many other couples who can benefit from a Rental Health Day,” the director of the films Pranav Harihar Sharma commented.

Mumbai: The Hindu and its agency partner, Ogilvy Bangalore, lend a voice to the voiceless yet again on the occasion of World Wildlife Conservation Day.

The Hindu featured an obituary section of a different kind. “The Other Obituary” mourns the loss of flora and fauna that were killed due to human intervention. As the earth undergoes its sixth mass extinction, the campaign aims to raise awareness about the alarming number of brutalities against wildlife. It blends facts from real news stories with fictional elements to hit home the pressing need for wildlife conservation. By humanising animals and plants, The Hindu’s new campaign tugs at the hearts of its readers and encourages them to do their bit to save wildlife.

“The Other Obituary” was released through The Hindu newspaper on 4 December 2022 and as a series of tweets (to announce the deaths) through the newspaper’s official handle. Through their reader engagement initiative, The Hindu invites readers to write about the human-caused deaths of animals, birds, reptiles, and plants in their vicinity. These stories will be featured every week in “The Other Obituaries” section online.

Ogilvy India (South) group creative director Sharat Kuttikat said, “Losing a loved one is an agonising experience; the loss of any member of our extended family in the wild should feel no different. In this context, “The Other Obituary” is a provocative piece and the need of the hour. By reporting the deaths of animals, birds, and our precious natural resources, we hope the section brings into focus human cruelty and negligence that needs to stop.”

Mumbai : In order to promote Ferrero Rocher for its Christmas and New Year campaign, Ferrero India has created a new digital video ad featuring actor Hrithik Roshan.

The campaign’s goal is to make Ferrero Rocher the obvious choice for consumers to give to their loved ones this Christmas, in keeping with the brand’s ethos and the festive holiday.

The Christmas campaign aims to strengthen Ferrero Rocher’s premium brand positioning and establish the proposition that Ferrero Rocher is “Precious like the people we love.” The joy of being with the people closest to our hearts, especially during festivals like Christmas that bring people closer together, deserves to be shared with the help of something very special and delightful, such as the delectable Ferrero Rocher.

Roshan recalls past Christmas parties with his family in the new digital film’s opening scene. He is sitting in his house, which is decked out in Christmas decorations. Everyone knows how much he and his family enjoy Christmas and how they celebrate by becoming each other’s secret Santa. Hrithik intends to surprise his family by filling the room with his favourite Ferrero Rocher because the ‘Roshans love Rocher.’ He is then seen indulging in the taste of Ferrero Rocher, owing to the presence of hazelnuts, before concluding by wishing everyone a joyous #GoldenChristmas with Ferrero Rocher.

Commenting on the occasion, Ferrero India Pralines marketing head Zoher Kapuswala, said “Looking at the overwhelming response we received for our Diwali campaign, we have further re-engaged with Roshan for this Christmas & New Year season. Each Ferrero Rocher is created with passion and commitment which makes it the perfect premium gifting option for an occasion like Christmas and New Year. As a premium brand, we believe our alliance for the season with Roshan, coupled with a strong digital campaign will continue to   further strengthen our premiumness which is based on tenets of style and elegance.”
 

Mumbai: Ayurvedic health supplement brand Dabur Chyawanprash from Dabur India Ltd. announced a new campaign, “Ghar Ghar Bann Gya Dawai Ki Dukaan” with superstar Akshay Kumar.

Conceptualised by McCann, the campaign highlights how self-medication has become a trend in every household. Through this campaign, Dabur intends to draw attention to the need for people to focus on building inner strength to fight common ailments.

In the TVC, Kumar talks about how people focus on medicines for symptomatic relief during seasonal problems instead of building their immunity to fight these illnesses naturally. The campaign highlights the fact that there are hundreds of illnesses and that taking medicines may provide only transient relief. It emphasises the importance of staying internally strong with Chyawanprash, which builds inner strength to fight 100+ illnesses.

Speaking about the campaign, Dabur India Ltd. marketing head of health supplements Prashant Agarwal said, “Dabur Chyawanprash is an effective solution to enhance inner strength and help fight against more than 100+ illnesses. It contains many Ayurvedic ‘Rasayana’ herbs like amla, ashwagandha, giloy, etc., which help protect from a variety of infections through their immunomodulatory effects. The purpose of this campaign is to build awareness around the importance of building inner strength and immunity to fight diseases and not be over-dependent on medicines for common ailments.”

Mumbai: The bond between brothers and sisters is one of strength and support, of affection and appreciation, of connection and camaraderie – but brothers often don’t express love for their siblings with the same intensity and regularity as they do with their romantic relationships. It is this dynamic that Cadbury Celebrations, India’s most loved chocolate gifting brand, aims to change with its latest campaign, #BrothersWhoCare. Launched just in time for Raksha Bandhan, the biggest celebration of sibling love in the world, the campaign brings the time-tested bond back into focus by inviting brothers across the country to show their appreciation for their sisters in a unique and heartwarming way.

Speaking on the campaign, Mondelez India VP Nitin Saini said, “Romantic relationships often take the spotlight away from other deep relationships, such as that between siblings. Built on a lifetime of shared memory, mutual growth, support, and love, these bonds form the foundations of who we are and deserve their own moments where care and appreciation are expressed through mindful gestures. With the #BrothersWhoCare campaign, we want to encourage brothers to express their affection for their sisters just as they do in their romantic relationships. With Raksha Bandhan approaching, it is an opportunity to invite them to rekindle the timeless connection they share as siblings through quality time spent together. Thus, redefining sibling love – where strength meets sentiment and caring knows no bounds.”

Ogilvy India CCO Sukesh Nayak said, – “Our starting point was to put the spotlight on the reality of the brother-sister dynamic that plays out during Rakhi. Every brother loves his sister but unfortunately this love doesn’t translate into effort in making her feel special on a day that is meant to celebrate this special bond. But the same brothers leave no stone unturned with their wives, fiancées, and their girlfriends. Our attempt was to nudge boyfriends, fiancés, husbands who are also brothers to plan a day with their sisters by putting equal effort as they would for their partners on Valentine’s Day. We conceived and built the #BrothersWhoCare platform that will help remind the brothers to make time for sisters and celebrate this special bond in most magical manner.  

Wavemaker India chief client officer & office head (North, West and East) Shekhar Banerjee said, “Our strategy is to disrupt how brothers behave. For all the grand gestures men make for the women in their life, they often reduce the gesture to an envelope with cash for their sisters during Rakhi. With this unconventional route we reminded brothers to plan something special for their sisters. Every time someone sets out to plan a romantic gesture for their loved ones, our campaign is designed to remind them about the gift they need to plan for their sisters”

To ensure we deliver this message in the most relatable manner, we identified top romantic content on digital and created contextual fun video reminders to prompt brothers who are either listening to romantic songs or buying gifts to show love to their sisters this Rakhi. Smart algorithms ensured the reminders served were contextual and relevant to the song ensuring millions of perfect combinations that become timely reminders. Each reminder can take brothers to the platform where they can choose from many options available to plan a day with their sister and make them feel truly special.”

Working on the concept of #BrothersWhoCare, the campaign’s TV thematic reinforces the brand message of ‘Iss Rakhi, Kuch Accha Ho Jaaye, Kuch Meetha Ho Jaaye’. This is followed by a digital brand film which further highlights the need for brothers to further build on their sibling bond, this Rakhi. The brand will also enable brothers to plan a day for their sisters.

Mumbai: As India celebrates Independence Day, Mukul Madhav Foundation (MMF) brings to the fore a distressing reality: the thousands of children who lose their childhood due to child trafficking. MMF’s evocative short film seeks to give these missing children a voice, narrating the tragic tales of these children.

The film uniquely captures the essence of childhood innocence through the lens of a cherished soft toy, Balloo the teddy bear, which is a witness to the trauma faced by his best friend, Bittu. Balloo’s presence throughout the narrative mirrors the stark reality of countless children whose voices are stifled and their dreams shattered.

Bittu and Balloo’s story is more than just a film; it’s a Public Service Announcement (PSA) call to action. It serves as a potent reminder of the thousands of Indian children whose potential remains unfulfilled. Through this film, MMF prompts us to remember and act for those fighting for their freedom.

“Child trafficking takes away more than just childhood from children, it also takes away their future potential and their sense of self,” said a spokesperson from Mukul Madhav Foundation. “At Mukul Madhav Foundation, we collaborate with partners to not only rescue but also rehabilitate and reintegrate victims of child trafficking.”

Schbang group creative manager  Rishabh Pande commented, “76 years in and there’s a part of India that is still not free. This is the harsh reality that resides in the underbelly of an India that we do not see. It was therefore imperative for us to tell this sensitive story through a sensitive lens, a tale of an innocent soft toy juxtaposed with the tale of a not-so-innocent reality of child trafficking”

Mukul Madhav Foundation and Schbang invites viewers not only to watch the film, but also to engage, share, and mobilise resources and efforts to combat child trafficking and restore the lost childhoods of its victims.

Mumbai: Kalyan Jewellers, has unveiled its Independence Day campaign film, a heartfelt tribute to the nation’s armed forces for their unwavering service, sacrifice, and commitment. Commemorating the 76th Independence Day, the brand presents a captivating tale of fortitude, elegance, and perseverance that has contributed to shaping India’s indomitable spirit.

The film’s poignant narrative takes audiences on an emotive odyssey, not only highlighting the unyielding resolve of our soldiers and their families but also challenging age-old societal norms. From the film’s captivating opening scene, where the beautiful Regina Cassandra dons bridal elegance, to its closing moments where she dons a uniform, dutifully answering the call of service, a surprising plot twist deftly reverses traditional gender roles. This transformation underscores the film’s central message – that a woman can embody both grace and strength in equal measure.

The ad film masterfully depicts dignity and grace entwined with unyielding strength, all the while emphasizing the paramount importance of collective responsibility and gender-neutral involvement in shaping the nation’s destiny. A potent reminder that bravery knows no gender boundaries and strength is an inherent trait within all individuals.

The film’s artistry shines not just in its compelling storyline, but also in the nuanced, subdued acting that powerfully resonates with the audience through expressions and gestures.

As the Independence Day Month coincides with the 200th showroom launch of brand Kalyan Jewellers, the company has announced exciting discounts and offers to commemorate this momentous occasion. As part of its ‘Celebrating 200 Showrooms’ campaign, customers can avail up to 25 per cent off on making charges on all gold jewellery purchases, and on studded jewellery purchases a flat discount of 25 per cent off can be availed on stone value. Customers will be entitled to receive a raffle coupon on every purchase from Kalyan Jewellers and 200 lucky customers chosen through an electronic raffle draw will win a 2-gram gold coin.

Mumbai: BeatXP, India’s fastest-growing D2C fit-tech company, has onboarded the Indian superstar Hrithik Roshan for endorsing its latest line-up of massagers. The partnership comes at a pivotal juncture as the demand for fitness and health gadgets soars. Hrithik Roshan’s alignment with BeatXP is poised to fortify the brand’s standing in the body massager domain. Ranked among the top three brands for body massagers in the country, BeatXP’s resonance with Hrithik Roshan’s health-conscious lifestyle mirrors its commitment to advanced wellness solutions. His partnership underscores a significant leap in advocating the essence of self-care and revitalisation. Hrithik will take center stage in promoting an innovative array of massagers through the upcoming #BeatTheLimits campaign.

The impactful “#BeatTheLimits” campaign encapsulates the essence of transcending mediocrity, encapsulating BeatXP’s resolute mission to revolutionise the realms of fitness, relaxation, and vitality. By igniting this maiden campaign, BeatXP is ushering in an era of wellness technology that empowers individuals to rise above their constraints. At its core, the campaign is an invitation to break boundaries and surpass personal limits. Through this empowering movement, BeatXP’s innovative massager category serves as a catalyst for rejuvenation, offering individuals the means to rejuvenate, re-energise, and revitalise themselves. With #BeatTheLimits, BeatXP beckons individuals to journey beyond their comfort zones and discover new heights of well-being, all made achievable through the transformative potential of their state-of-the-art massagers.

Speaking on this collaboration, BeatXP business director Ashish Dhuvan shared, “We are thrilled to welcome Hrithik Roshan into the BeatXP family. His dedication to fitness and wellness aligns perfectly with our brand’s values. With the launch of the ‘#BeatTheLimits’ campaign, we aim to inspire individuals to transcend their limits and embrace holistic well-being.”

Expressing his excitement about the partnership, Hrithik Roshan said, “BeatXP’s unwavering dedication to provide health-care solutions truly impresses me. Their range of massagers is a remarkable step towards prioritising self-care in our dynamic lifestyles. This partnership resonates strongly with our shared commitment to holistic well-being and rejuvenation.”

BeatXP business director Aziz Alam, shared their perspective on the collaboration, stating, “Leveraging our partnership with the esteemed youth icon Hrithik, we anticipate a substantial outreach to our nationwide target audience. Despite being a leading massager brand in the country, the awareness surrounding massagers and their utility remains relatively modest. This collaboration not only elevates our brand’s presence but also serves as a pivotal tool for product and utility awareness expansion.”

BeatXP has introduced two flagship models – the Bolt Deep Tissue Massage Gun and the LegSense 360. These cutting-edge offerings are now available at exclusive launch prices on beatxp.com, with the Bolt Deep Tissue Massage Gun priced at just Rs 1,799, and the LegSense 360 available at an attractive price of Rs 14,999.

Mumbai: Jupiter, the one-app for everything money, has released a new campaign with two ad films for its unique on-demand salary product. Jupiter’s no-demand salary lets any user withdraw their salary basis the number of days they have worked, on any day of the month at zero per cent interest for 45 days.

Through the two humorous but hard-hitting films shot in a mockumentary style, Jupiter wants to empower millennials to withdraw their own hard-earned salary any day of the month.

The first film features a human resource professional, an authority every employee looks to when he/she wants an advance on their salary. This film is a mockumentary exaggerating the dynamics and the chain of events that follow when an employee asks HR for an advance on his or her own earned salary. By letting users withdraw their salary any day of the month, Jupiter is empowering employees. 

Speaking on the launch, Jupiter head of growth & marketing Apurv Narang said, “On-Demand Salary empowers every employee, working with any company, with a no-questions-asked product. Withdrawing your own earned salary eliminates the confusion, stress, and fear that come with seeking instant credit from friends, family, or unreliable credit sources.”

The second film from this campaign will be released soon. 

The year 2023 will be a big one for Jupiter as it gears up to roll out multiple innovative investments and credit-focused products designed to broaden the Indian consumers’ basket of financial offerings.