Category: Ad Campaigns

Mumbai: LOTS (Lawyer On The Spot), an on-road legal service providing company that helps commercial vehicle drivers who require lawyers more often than not instantly as they are usually stopped by police officers and harassed recently launched a new campaign called LOTS24X7.

It is of the utmost importance to have a good solicitor by your side if you are ever in a legal situation. Henceforth, LOTS has collaborated with the All India Transporters Welfare Association (AITWA) to create a 24-by-7 legal assistance helpline. The intent behind LOTS is that it helps empower the truck drivers community, who are usually legally ignorant, as the conventional legal consultation would be very hard to reach, especially during their odd working hours. It has also ensured to be affordable and accessible to reach its target market. They have rigorously worked towards creating a network for every 50 km of the National Highways and roads under their “BharatMala Project.”

They have rigorously worked towards creating a network for every 50 km of the National Highways and roads under their “BharatMala Project.” With LOTS24x7, the team is working towards spreading awareness about the distress that commercial vehicle drivers of our nation face on a daily basis. The team spends a whole day with a truck driver to hear their plight. What comes as a result of this is that they open up about the difficulties they have faced while travelling on the highways throughout their long careers; including the harassment they face from policemen, other authorities, and even local people. Furthermore, highlighting how they fight through the common gloomy outlook that truck drivers are usually in the wrong. The whole community drives rashly, is rude and abusive, and is always at fault are a few examples of the incalculable misconceptions that everyone holds.

Speaking on the campaign, Lawyered founder & CEO Himanshu Gupta said, “The vision of this campaign in the long run is to not only raise awareness but also help the people feel legally liberated to a point where they don’t feel any predicament while working.”

Mumbai: Zee Entertainment Enterprises Ltd. (Zee) announced to strengthen its strategic investment in the DP World International League T20 to mark its robust re-entry into the sports business by unveiling a film featuring actor Shah Rukh Khan.

The film aims to build excitement around the nail-biting cricket action that the league promises to deliver, leveraging its unique blend of rich cricketing talent with some of the finest international cricketers gearing up to clinch the DP World IL T20 trophy. Backed by globally renowned names from the entertainment and sports domains, the league has all the required potential to elevate audience excitement, viewership, and economic muscle for sports viewing across screens.

In addition to this, Zee has also announced the “Har Ball Bawaal” campaign. The campaign invites fans to come and watch the grand spectacle unfold on Zee’s 10 movie channels and its digital entertainment platform, Zee5.

The campaign film is produced by tiqui-taka and their founder Jigar Fernandes, who has also directed the film.

Games are gathering points for the community, and the players involved know that all eyes are on them for every single ball. The film shows a batter and a bowler from opposing teams taking their walk up to the pitch amidst adoring fans waiting for their heroes to reclaim their lost glory. In cricket, after all, the next ball must settle the score for every previous ball bowled and uphold the player’s pride. As both players prepare for an explosive delivery, the narrator of the film, Shah Rukh Khan, sits in the crowd and lets everyone know that ‘Points prizes ek taraf, yahaan izzat ka sawaal hota hai. Aur jab waisa hota hai toh, Har ball bawaal hota hai.’ (Points and prizes aside, when the game is a matter of a player’s pride, then every ball will be an explosive contest.

DP World International League T20 will be held in UAE from 13 January to 12 February 2023.

The league features six franchise teams: Abu Dhabi Knight Riders, Dubai Capitals, Desert Vipers, Gulf Giants, MI Emirates, Sharjah Warriors, and some of the biggest international T20I heroes, including Sunil Narine, Andre Russell, Jonny Bairstow, Rovman Powell, Wanindu Hasaranga, Colin Munro, Alex Hales, Kieron Pollard, Dwayne Bravo, Trent Boult, Chris Lynn, James Vince, Moeen Ali, and Dawid Malan, amongst others.

Mumbai: GoSats, a Bitcoin rewards platform, has announced that it will celebrate Christmas in grand style with its newly launched #BitcoinSanta campaign.

The bitcoin rewards app is all set to celebrate the last few days of the year by giving users a chance to earn “mystery rewards” every day till 1 January 2023. These can be accessed from the GoSats app and will be revealed at the start of every day at midnight. Not just this, there will also be a ‘Daily Highest Stacker’ contest, where the highest stacker of each day will earn a reward of 1,00,000 sats in addition to the usual bitcoin rewards.

“GoSats has grown immensely this year, and a massive credit for this goes to our users. We have also held multiple rewards campaigns to enjoy matches, festivals, and sale time with our customers. This time, we wanted to gift them something special from our end, and what better than being #BitcoinSanta this Christmas? We hope our users enjoy this and celebrate the year’s end with full cheer. Here’s wishing everyone a Merry Christmas and a very happy New Year!” shares GoSats co-founder & CEO Mohammed Roshan.

Mumbai: Frozen food brand McCain Foods India, in association with dentsu X India launched the “McCain Ka Karishma” campaign to offer consumers a fun promo contest. The campaign enables consumers to participate and gives a lucky winner the chance to meet its brand ambassador, Bollywood actress Karishma Kapoor.

Executed by dentsu X, the media agency from dentsu India, the campaign was amplified through a 360-degree integration across digital, OTT, influencer collaborations, and some snackable content by Kapoor. It began with social media teasers, followed by the launch of the TVC.

The brand further collaborated with 28 influencers, including moms, content creators, food bloggers, etc., to get the maximum reach. The multi-platform digital campaign spread across YouTube, Meta, Instagram, and leading OTT partners.

The campaign was a huge success. It received over 100 million impressions, a total reach of close to 50 million, and more than 36 million views.

Speaking on the campaign, McCain head of digital marketing Sumati Kapur said, “The objective of the campaign was to own the freezers at every home and get consumers to stock up on McCain. It revolved around highlighting how McCain in freezers not only allows one to create a ‘Karishma’ in their homes but also gives them a chance to meet our brand ambassador, Karisma Kapoor. The campaign was a great success, and we wrapped it up with an Instagram banter with over 14 brands.”

dentsu X India senior client partner & national business growth Saurabh Shrivastava added, “The campaign was designed and deployed keeping the consumer motivations and insights at the centre stage. The campaign’s success is a true testimony to dentsu X’s philosophy of creating experiences beyond exposure.”

Mumbai: Online D2C beauty brand MyGlamm announced the launch of its first-ever serum-infused makeup range—the Super Serum for multifaceted ‘Super Women.’ The range has come alive in an exciting manner, with a new-age modern format TVC featuring brand ambassador and investor Shraddha Kapoor, who highlights the ‘super’ features of the range. Highlighting ingredients such as hyaluronic acid, the products in the new range marry the best of makeup and skin-friendly serums.

The vegan and cruelty-free Super Serum face makeup range comprises a BB cream, a compact, a concealer, and a foundation. Each product comes with the power of hyaluronic acid, which holds 1000X its weight in water, to retain skin moisture, add bounce, and suppleness, along with antioxidants that protect the skin from damage. Packed in a bold and beautiful gold—the brand colour—the Super Serum face makeup range is one for keeping.

The TVC has been conceptualised by Publicis Worldwide and directed by Sohini Dasgupta and Shachi Malhotra. It features a catchy jingle that calls out to all the superwomen of today who always slay but need to break up with their old makeup and go for the gold to look glammy all day.

Talking about the launch, The Good Glamm Group CEO of beauty and FMCG brands Sukhleen Aneja said, “We’re elated to announce the launch of our first-ever serum-infused face makeup range with a TVC featuring our brand ambassador, Shraddha Kapoor. The TVC has been conceptualised to highlight the needs of the superwomen of today, who are always on the go but need to break up with their old makeup and opt for a multifaceted product that gives them the best of both worlds—makeup infused with skin benefits. Additionally, the range is designed to keep your skin hydrated and comfortable through the day.”

“The Super Serum face makeup range brings together the best that makeup and skincare have to offer. A balanced approach to your everyday makeup routine is a must-have for modern women. I loved working on the TVC; it is a fun way to engage with women who like to feel and look glamorous,” Kapoor commented.

Publicis ECD and head of art Shitu Patil added, “The TVC starring Shraddha Kapoor highlights the concept of how the MyGlamm Super Serum face makeup range is multifaceted, just like the superwomen of today who take on many roles in their lives with ease. It draws on the theme of #SuperMakeupForSuperYou and accentuates how these superwomen can look glam all day with this new serum-infused range.”

The TVC was launched with Bigg Boss and went live on MyGlamm’s social channels—YouTube and Instagram—on 19 December 2022. It will be further amplified across digital and mainline media.

Mumbai: Mondelez India, the makers & bakers of some of India’s leading snacking products, unveiled the fourth edition of Madbury – Madbury Duet. With the last version of the campaign securing 3.2 million entries from 5000 locations in the country, Madbury has successfully won the hearts and taste buds of consumers for three years. This year’s Madbury blurs borders as consumers from across the country embark on this one-of-a-kind culinary journey of creating their own Cadbury, but with a twist of Duet.

Adding flavours of collaboration and technology, the 4.0 version of the brand’s most loved campaign is pairing up two users from anywhere in the country to come together and create their version of Cadbury Dairy Milk. The campaign further underlines the brand’s promise to stay consumer-centric and provide Cadbury fans with newer, unique eat experiences.

Mondelez India vice president – marketing Nitin Saini said, “Mondelez India has been the tastemaker of the country’s chocolate consumption needs over seven decades, and as a brand, we have always focused on creating exciting and innovative ways to engage with our consumers. Through Madbury 4.0 we are focusing on the power of collaboration, of how two local flavors come to life with the convergence of two distinct personalities and cultures. Our previous successes on the Madbury campaign are a testament to the fact that consumers love experimenting with their Cadbury. With the latest campaign, we aim to create more tantalizing flavours by not one but with two Cadbury lovers coming together. To make this experience even more immersive, people participating from different cities will be able to choose their preferred state and zone, at the back of an algorithm, to create an interesting blend of taste and experience.”

Ogilvy India chief creative officer Sukesh Nayak said, “At Ogilvy, we believe in constantly pushing the boundaries of consumer experiences to intensify engagement and strengthen love for the brand. The Madbury experience platform is an outcome of this belief. To elevate user experience for the 3rd edition of Madbury, we have designed a unique collaboration-at-scale experience – Madbury Duet. This new experience encourages Indians of different geographies, ethnicities, and cultures to come together to co-create their version of our favorite Cadbury Dairy Milk. Imagine the joy of creating your own version of India’s favourite chocolate and sharing it with the world.”

Wavemaker India chief client officer & office head – West Shekhar Banerjee said, “With three successful editions of Madbury, the latest edition ‘Madbury Duet’ again provides an opportunity to the entire nation to create their own Cadbury. But this time, we have elevated the campaign from ‘experiences’ to ‘shared experiences’ with the perfect amalgamation of data and tech. We have crafted our audience strategy and consumer journey in a way to ensure that we reach out to and engage our core Cadbury Dairy Milk lovers, allowing them to experience the joy of co-creating their own Cadbury; and sharing that happiness with someone!”

To participate, users can access the microsite that provides them with category options across Sweets & Desserts, Desi Drinks, Spices & Tangy, Fruity Fun, Crunchy & Chewy and House of Cadbury. Post selecting a category, the users can choose their ingredients and can also indulge in fun trivia about their selection. With just a few clicks, they will be able to choose the region which their co-creator should belong from, experiment, and choose the flavour selected by another person in the country to pair and create a complementary flavor which they can name together and submit as a Madbury entry. Apart from the grand prize of creating the next Madbury, participants also stand a chance to win Amazon Pay and Paytm gift vouchers and can put in as many as entries they would like.

The launch will be supported by a 360-degree communication campaign with amplification across all media touchpoints.

Mumbai: BookMyShow announced the launch of its latest campaign, “#GoCelebrate.” The entertainment platform has curated a plethora of over 1,500 events across formats, including parties, music, comedy, activities, and much more, across multiple cities that consumers can choose from this Christmas and New Year’s Eve.

Conceptualised and executed by BookMyShow, the visually rich and language-agnostic 360° video campaign, led by digital and supported by social, cinema, radio, and OOH platforms, has been brought to life by Doozyarc Works. To amplify the campaign further, BookMyShow has brought Big Bang Social onboard to work as their influencer and content partner.

The campaign, released as a video film, begins with a young employee at her office, going about her day as per usual, surrounded by her colleagues glued to their laptops, getting up to bid a tired farewell to 2022. She then instantly gets teleported through the universe of BookMyShow to a whole new world of the holiday spirit and is thrilled to discover innumerable unique and diverse experiences to “#GoCelebrate” with her family, friends, by herself – in any and every way she chooses with a fitting experience for each scenario, courtesy BookMyShow. Wrapping up her year in style, she travels from one entertainment universe to the next, each being a completely different experience and vibe, creating unforgettable memories. Beautifully weaving in over 1500 choices that consumers have across nine categories, including parties, nature trails, amusement parks, live performances, and unique experiences, the film goes on to show how Indian entertainment enthusiasts can enjoy seamless, hassle-free experiences on BookMyShow as well as avail the best offers and discounts.

Mumbai: Indian two-wheeler industry icon Bajaj Pulsar has modernised its line-up with the new Pulsar N160. To evoke ‘thrilling’ emotions, the brand has joined forces with Ogilvy India to inspire 12 social media content creators to create their own, one-of-a-kind rendition of thrill, the #CreatorsOfThrill.

The campaign goes beyond the stunting and biking communities; it connects the next-gen Pulsar riders by engaging with non-auto creators to share their passion for the Pulsar legacy.

 

 

 

 

View this post on Instagram

 

 

 

 

 

 

 

 

 

 

 

A post shared by Mayur Jumani (@mayurjumani)

Conceptualised by Ogilvy’s Content Force, the #CreatorsOFThrill campaign introduces the Pulsar N160’s thrill through a unique take on genres like graffiti, photography, and music.

The Pulsar N160 is a baton of inspiration, passed on from one creator to another as they publish their content, showing off their version of thrill amplified through a unique take. As the campaign concludes, the creators will then pass the baton to the audience, asking them to create their own thrill.

Mumbai: Confectionery brand Monginis announced plans to launch a new campaign, “Magic every time,” before the busy Christmas-New Year festive season. Featuring brand ambassador Ayushmann Khurrana, the 360-degree campaign, “Magic every time,” has been conceived and created by 82.5 Communications.

The association with Ayushmann Khurrana and the Monginis brand was secured in partnership with GroupM ESP, part of GroupM.

The Monginis video commercial shows Khurrana in a familiar setup of a film shoot. But it soon becomes a very special shoot day as Khurrana and the crew pull off a memorable surprise for a very special birthday boy! Thanks to Monginis, of course.

The “Magic every time” platform continues to showcase innovative Monginis cakes like celebration photo cakes, 3D cakes, and more, along with identifiable human emotions such as celebrating nostalgia, surprises, and warmth between friends, family, or even strangers.

Speaking on the commercial launch, Monginis executive director Qusai Z. Khorakiwala said, “At Monginis, we make constant efforts to innovate with our products and services to support the endeavours of our customers. Whether it’s a memorable surprise or a grand celebration, we are always ready to support every Indian to create magic.”

Monginis head of marketing Ayyappan Swamy added, “We are proud of our new ad, which is bringing in the busy festive season for us. In this warm and emotional ad, our beloved brand ambassador, Khurrana, is seen joining hands with us to celebrate and surprise an extremely special person in his life. We hope our customers, franchisee owners, and everyone else will like the ad. We’d like to wish everyone a very happy festive season.”

“Taking forward the ‘Har Pal Magical’ platform for Monginis, we have a lovely new execution going into the New Year, with Ayushmann and Monginis bringing magic to the birthday celebrations of those around them,” said 82.5 Communications India co-chairman and CEO Kapil Arora.

82.5 Communications India chief creative officer Mayur Varma stated, “The campaign idea of “Magic every time” is extremely rich for us to tell different stories each time. In an earlier film, we saw Khurrana’s old friends surprising him with a special Monginis cake; in this particular commercial, we see how Khurrana has taken on the baton and has planned a memorable surprise for someone he considers extremely important in his life—his make-up dada.”

Mumbai: Riders has rolled out its first ever TVC campaign, “Riders for Change & Riders for Life,” featuring brand ambassador Sara Ali Khan.

The all-new TVC was conceptualised and imagined by the creative minds at renowned production house Dharma 2.0. The campaign will run on Facebook, Instagram, YouTube, the Google search engine, and other contextually relevant websites.

The peppy new TVC features Khan getting on her personal Riders cycle and going about her everyday life, exploring the city. Her ride takes her down the street; she enjoys a cricket match; and she wraps up her day posing on the red carpet with her Riders cycle in her typical mischievous yet adorable persona. Khan embodies the Riders’ ethos of riding for change and adventure, bridging the gap between form and function.

The campaign is conceptualised around the idea of creating an alternate, entertaining, and animated world where one can ride for joy, sustainability, and a healthy planet.

Speaking on the campaign, Riders managing director Sameer Mavadia said, “We’re thrilled to have Sara Ali Khan as our new brand ambassador, and with her youthful energy and determination, she inspires young people to follow their dreams and pursue their passions. We believe in empowering and inspiring the next generation of youth, and we’re confident in achieving our goals and effectively scaling our market presence—with Khan at the helm!”