Category: Ad Campaigns

Mumbai: As the nation celebrates Independence Day, Federal Bank joins in to accentuate the fervor of a free nation.

Independence is a memory of a significant day and at the same time, it is about everyday victories. The new campaign celebrates one of many such moments of a leap of faith and self-belief. 

Post hoisting the flag and attending the Independence Day celebrations, a family is back home. Three generations of a family wanting to savour togetherness. Each preoccupied with doing their own thing.  The ho-hum moment, morphs into a euphoric one when one of them quips in joy! 

The campaign by Federal Bank is inspired by many of its initiatives to consistently #end-dependence. For instance, the Federal Skill Academy regularly runs three-month skilling programs to empower economically disadvantaged youth and women. The goal is simple yet transformative: teach a skill, and it becomes a way to sustain livelihood. The Academy’s comprehensive approach covers mobilization, beneficiary identification, skill development, assessment, and employment/self-employment facilitation. The courses at Federal Skill Academy are many including self-employed tailoring, Financial Accounting & Tally, etc. The course not only enhances students’ employability but also nurtures their potential for career growth. By offering these free courses, Federal Bank paves the way for participants to seamlessly integrate into the workforce, thus transforming their lives and livelihoods. With the inauguration of the fourth Federal Skill Academy in Faridabad, Federal Bank continues to expand its footprint of empowerment. Other centers include Kochi, Coimbatore, and Kolhapur.

Federal Bank’s end dependence campaign is many such strands of empowerment that get woven into building an “Atma-Nirbhar” country. 

Federal Bank chief marketing officer M V S Murthy said, “#End-Dependence, furthers Federal Bank’s commitment to Rishta. It is a testimony that we value our customers irrespective of their generation. There will always be product parity, but our understanding of Customers, helps us power our digital experience, through our knowledge of in-person, delivery of banking services. End-Dependence pivots itself on the need of someone vulnerable for support, to simply bust the challenge. Kyonki hum maante hain, ke Rishta Aap Se Hai, Sirf App Se Nahi.” 

Ogilvy executive creative director Rohit Dubey said, “Independence Day is the perfect time to inspire and empower our elderly to adopt banking technology, promoting self-reliance and lessening dependency. And the team found a gem in the fantastic idea – ‘End Dependence’ – a concept that clicked seamlessly with our partners at Federal Bank. The excitement is tangible as we proudly champion this notion, boosted by the remarkably user-friendly Federal Bank app. ‘End Dependence’ doesn’t just nudge our customers toward a shift in behavior; it also strengthens the essence of our ‘Rishta’ with them.”

Mumbai: Roadcast, India’s leading innovator in automotive technology and a pioneer in the logistics industry launches a quirky new campaign ‘Bhatak Gaye?’

A new-age company, Roadcast believes in being innovative and consistently pushing the boundaries to create campaigns that are refreshingly unique and engaging. With their new campaign ‘Bhatak Gaye?’, Roadcast breaks away from the conventional norms of B2B marketing with a touch of creativity. 

Conceptualised /directed by Offbeat Pictures, ‘Bhatak Gaye’ follows lord Yamaraj as he fails to deliver a soul effectively due to ineffective logistics communication! In the campaign, lord Yamraj is using technology just like every other business owner nowadays. However, like most businesses, he also still relies on messages and whats-app for communication, which is counterproductive!

The campaign highlights the endless possibilities of tech-based solutions by Roadcast for optimized last-mile delivery solutions. Speaking to a broader audience, the striking visuals serve as a captivating metaphor for the transformative impact of their services on the delivery ecosystem. This is true for both young and established brands. Where business life is filled with “bhatak gaye” moments, Roadcast gives the perfect last-mile delivery management solutions to various industries and prevents late deliveries.

Speaking on the new ‘Bhatak Gaye’ campaign, Roadcast co-founder Rahul Mehra shared, “At Roadcast we help brands streamline their logistics. This new campaign highlights the need for tech-based, innovative solutions for the ever-evolving logistics industry. The business world is filled with rollercoaster moments full of unexpected twists and turns. When you’re chasing success, you are bound to hit some “Oops!” moments. This is where, Roadcast steps in, ensuring the best delivery management system for brands and the new campaign reflects the same with a touch of whimsy.”

Roadcast provides features like instant notifications, route optimisation and seamless video streaming to brands to tackle bottlenecks in logistics and keep going on no matter what! With Roadcast, every deviation gives you a chance to change course towards your ultimate destination. 

Mumbai: GIVA, a premium jewellery brand aiming to make authentic, elegant, and fine silver jewellery accessible in India, launched their latest line of Rakhi collections, for the upcoming Raksha Bandhan festivities in India. Renowned for redefining the art of presenting exquisite sterling silver jewellery, GIVA takes immense pride in launching an emotive campaign that honors the profound sibling connection. Aptly named ‘Ties of Love’, the campaign transcends being a mere collection; it is an exploration of the emotional connection that siblings share. This campaign artfully encapsulates the essence of sibling relationships through meticulously crafted 925 silver jewellery rakhis, serving as poignant symbols of affection, protection, and enduring love.

GIVA has embraced a digital advertisement that eloquently portrays the deep and meaningful love that siblings share. This ad serves as a heartfelt depiction of the profound bond that exists between brothers and sisters, further resonating with the brand’s dedication to celebrating and cherishing these special relationships. The ad beautifully captures the essence of a sibling-duo celebrating a long-distance Raksha Bandhan and highlights the range of emotions amidst virtual and real-time celebrations. The campaign’s strategic blueprint leverages modern communication platforms such as influencer marketing, Youtube and Instagram advertising.

In a strategic move, GIVA enlisted the support of prominent social media influencers and celebrities Ridhhi Dogra, Pooja Gor and Sreejita De to convey the campaign’s key messages to their target audience. To honor this enduring bond between siblings, GIVA has created an Instagram filter named #TiesofLove. This filter is a tribute to the unbreakable bond we share with our siblings and with this, GIVA aims to witness countless siblings sharing their own delightful and hilarious anecdotes all through the month of August.

GIVA has introduced an exclusive Rakhi collection complemented by exquisite fine silver jewellery choices, with prices beginning at just 899 INR only. This assortment encompasses a diverse range of options to cater to various preferences, featuring personalized rakhis designed to strengthen the sibling bond. These personalized rakhis can showcase intricately embedded names of brothers and sisters, alongside specially crafted Lumba rakhi designs for beloved sisters-in-law. Moreover, their innovative Convertible rakhis offer a unique transformation into stunning pendants, reflecting a blend of sustainability and style.

Speaking on the launch of the campaign, GIVA founder Ishendra Agarwal says, “GIVA’s Ties of Love Rakhi campaign embodies GIVA’s mission: celebrating the timeless with a modern twist. This year, we sought to extend Rakhi’s warmth beyond a day by crafting convertible rakhis that can transform into cherished pendants. We also extended our shipping to over 20+ countries to truly celebrate sibling love across borders.

It is more than a campaign. It’s a call for togetherness. It’s a shared tribute to love, tradition, and cherished moments. Our curated collection of gift hampers, personalised rakhi and rakhi gifts are a testament that gifts should know no boundaries.”

To extend a perfect gesture towards both sisters and brothers-in-law, their Bhaiyya-Bhabhi combo stands as an ideal selection. The Rakhi Box, is an exclusive gifting choice that presents a personalized rakhi and kumkum, encapsulating a heartfelt touch. Additionally, they also have Bracelet rakhis that seamlessly fuse tradition with fashion, adding to their charm.

Ensuring no one is left out, GIVA has an exclusive Kids collection that presents a delightful array of rakhis, starting at just Rs 699. This collection is tailored for younger siblings, capturing the spirit of sibling love in a playful manner.

GIVA’s Raksha Bandhan campaign seeks to highlight the profound emotional value of the rakhi tradition in India, positioning the brand as a provider of thoughtfully crafted and meaningful silver jewellery. The brand’s objective is to establish a heartfelt connection with customers, nurturing a deeper understanding of sibling connections while showcasing the brand’s impeccable artistry. GIVA has always prioritized individuality and self-expression in its design ethos. This Raksha Bandhan, the brand is particularly attentive in presenting a diverse range of top-notch, hypoallergenic rakhis, all certified by GIVA. This effort is dedicated to cherishing the enduring bond, as precious as silver, that exists between siblings.

Mumbai: Celebrating photographers and the art of photography, Canon India, a leading digital imaging company, launched a new creative social media campaign titled, ‘The Gatecrashers’ to mark World Photography Day. The campaign engages viewers by depicting the charm and authenticity of candid photography along with recognizing the hard work of the professionals who are behind the lens. Throwing light on the entire journey of photography from visualization to the final depiction, the campaign commends the significance of capturing unfiltered human emotions and enabling subjects to cherish natural moments for years to come. In collaboration with four prominent photography influencers, Frames by Ankit, Portraits by Sudha, Soumya Mense, and Aishwarya Nayak, the campaign video chronicles the art in the categories of Portrait, Street, Fashion, and Lifestyle.

The selected photographers have consensually captured spontaneous moments and highlighted the beauty of raw human emotions, all of which have been weaved together in one video. The different situations depicted include a charming street-side couple on a walk, a trendy fashion boutique, a professional in an art studio and a group of friends enjoying dinner. Through this video, Canon India pays a tribute to photography and recognizes the effort that makes this art form so unique in elevating every moment of life by ensuring that it’s frozen in time. Additionally, to fuel the culture of photography further and encourage the community at large, the brand also launched an array of activations across the country ranging from photo walks, contests and educational workshops.

Speaking about the campaign, Canon India president and CEO Manabu Yamazaki said, “Every year World Photography Day provides us with a special platform to honor the incredible artistry that a camera brings into our lives. Each photographer has a unique lens with which it views its subjects and narrates stories through his/her own artistic vision. To celebrate this passion of photographers and put the spotlight on the beauty of candid photography, we are delighted to launch ‘The Gatecrashers’ campaign. The video is a simple yet poignant collation, acknowledging the dedication of photographers when it comes to capturing unguarded moments, that make for the best memories. Further, to nurture a deeper appreciation for the craft and inspire the community to embrace the world of photography, we were happy to launch a series of activations across the country.”

Commenting on the new creative campaign, Canon India senior director for product and communication C Sukumaran said, “In line with our vision of creative storytelling through the lens, it is our constant endeavor to fuel the passion for the art of photography with both the latest innovations as well as captivating yet relatable campaigns. Our new campaign is aimed at taking users on a creative journey to discover the art of candid photography and its unique moments while also demonstrating the prowess of our innovative new range of cameras, the EOS R100 and PowerShot V10. These new entrants are poised to enable users to capture life as it unfolds without any hindrances. I am confident that this commitment of ours for transformation at all levels and the introduction of such authentic campaigns, will encourage more and more people to follow their own journey of capturing unfiltered emotions around them.”

As part of the campaign, Canon India is also celebrating Photography Week from 12 August to 26 August. During this period, the brand is conducting various engaging activities for the community including workshops, photo walks, and contests across the country to encourage people to explore the beauty of candid photography.

·         East: A photo walk was conducted from the all-new Canon Live Office in Kolkata to Maidan crossing Victoria Memorial. The walk was attended by professional street photographers and was led by EOS Maestro, Soumya Sankar Ghoshal. The occasion also saw the inauguration of the Kolkata Police Photography Club at Canon’s Live Office, accompanied by a special workshop. In Siliguri, a special session was held by EOS Maestro, Apratim Saha to discuss the technological nuances of photography powered by the Canon EOS R8. In Guwahati and Assam, the brand conducted fashion photography workshops in association with the All Assam Fashion Photographers Association.

·         West: Organized photography workshops in renowned educational institutions like IIM Ahmedabad and Symbiosis School of Photography, Pune, to kindle the love for the art of photography. Photography workshops for users were also conducted in the state-of-the-art Canon Live office in Mumbai. Additionally, a photo walk was conducted at Ujjain and a photo contest was held in Indore.

·         North: Hosted an array of workshops in major cities including Fatehpur, Basti, Jodhpur, Moradabad, Bindki, Khalilabad, Jahanabad, Nagra, with “Wedding” as one of the main themes of discussion. Similar workshops are also slated to be hosted in Khatima, Champawat, Ghatampur, Pithoragarh, Akbarpur, and Jhansi.

·         South: Conducted a special workshop to the entire photography fraternity in Mysore and Arsikere, Karnataka in collaboration with Mysore and Arisikere Association. Focusing on creating impactful experiences, live demos were set up at the Canon India Store in Bengaluru along with photo walks. Lastly, a Bikers Rally was also set up in Bengaluru with over 400-500 riders, displaying the latest Canon PowerShot V10 camera and the EOS R system to the entire crowd to cultivate the knowledge of the art.

Canon India remains committed to fueling the growth of artistic expressions through the lens, empowering photographers and creators to capture and share their unique perspectives with the world.

Mumbai: McCain Foods, India’s leading frozen food brand has launched its ‘Fryday Campaign’ for their range of products including their flagship Smiles, Fries and appetizers. The campaign builds on the powerful insight that Fridays hold a special place in everyone’s hearts. It’s the day when we can let go of the week’s hustle and bustle, gather with loved ones, and indulge in the joy of good food and great company. McCain’s products are synonymous with that cherished Friday feeling – a perfect blend of relaxation and celebration as we eagerly await the weekend’s arrival.

The campaign aims to convey to the consumers in a fun yet relatable way how McCain is a perfect accompaniment for making any ordinary day a FRYDAY. Whether it’s prepping your kid’s tiffin box, quality family time in the evenings or getting together with friends, a delectable spread of the McCain’s snacking range is the ideal partner for all these occasions.  The first leg of the campaign focuses on the existing behaviour of mother’s preparing McCain Smiles as a special Friday tiffin, now encouraging them to make any day special for their kids by making it a FRYDAY with McCain.

The DVCs conceptualized by BBDO showcases the idea of ‘Fryday feels’ and how McCain’s range of snacking products brings out the same feeling no matter what day of the week it is.  The DVCs aim to highlight McCain as an ideal snacking partner to brighten up your mundane weekdays which can either be by transforming your kid’s Wednesday tiffin into a Fryday Feast or washing away your partner’s Monday blues with McCain’s mouthwatering snacks and hence, making it a Fryday in just one bite.

The campaign is amplified through digital platforms, influencer collaborations, community marketing, UGC content as well as some snackable content on social media channels.

Speaking on the campaign, McCain (head of marketing and sales – retail, McCain) Aditya Krishna said, “McCain is known not just for its delicious snacking range, but also making family time and get-togethers more fun and pleasant. Through this campaign, we aim to build on this compelling resonance and how McCain’s products bring that same Friday feeling alive, not just on weekends but on every other day. We are hopeful that through this campaign, we can reach out to our consumers and transform their weekdays into ‘Frydays’ through our scrumptious range of snacks.”

Talking about the campaign, BBDO India chief growth officer & GM Nikhil Mahajan said, “This is a very special piece of work since this is the first campaign that has come out of our recent partnership with the amazing folks at McCain Foods. #FeelsLikeFryday is in line with BBDO’s one of the seven principles of impactful brand communication – Create Small Acts. Our endeavour through every piece of communication is to ensure business results and we are certain this campaign will deliver on that while also winning consumers’ Heart Share!”

Mumbai: McCann Worldgroup, awarded the creative communication mandate for Air India globally in May 2023, has unveiled its maiden creative for the brand. The film titled ‘Talisman’ was created to launch the new brand identity of Air India, as part of a massive transformation the airline is undergoing in its ambition to become a world-class brand. The iconic jharoka that was a part of Air India aircraft windows, has been reimagined as a golden talisman symbolizing a ‘Window of Possibilities’. And the story is based on a little girl’s discovery of this magical talisman that acts as a portal to the future – showing boundless possibilities. Blending emotion, innocence and magical realism, the film beautifully showcases the new identity for Air India while addressing an international audience.

Commenting on the film McCann Worldgroup India chief creative officer Prasoon Joshi said “This film will always stay close to my heart as a creative person. This was unique challenge for story telling -where I strongly felt that we must have a human connect rather than just revealing the brand identity.

The team at McCann and Air India have along with the director Arun Gopalan have worked passionately for the same. Drawing one into an innocent charming world of imagery. It gently brings alive the concept of windows of opportunities. I am sure the communication will resonate.”

MUMBAI: Steel manufacturing company, Rungta Mines Ltd., has rolled out its latest TV commercial, “#EkdumSolid” featuring Bollywood star couple Alia Bhatt and Ranbir Kapoor.

With this newly launched ad commercial, the company reiterates its commitment to serving its consumers with an expanding portfolio of products while creating values for all stakeholders and a relentless drive to be “#EkdumSolid.”

The TVC showcases Bhatt and Kapoor enjoying a playful conversation, but one that is asserted by an uncompromising shared value of a strong foundation across relationships and homes that embodies Rungta Steel’s wire rod, narrated as “Ekdum Solid.”

Rungta Steel’s wire rods go through a rigorous manufacturing process and state-of-the-art technology as part of its decades-long commitment to helping India experience faster growth.

A spokesperson from Rungta Mines Ltd. said, “Rungta Steel has invested heavily to provide a diverse portfolio of products. Our latest wire rod segment will enable key end users to confidently use the product in a plethora of applications. Rungta wire rods enjoy a smooth and shiny surface that comes with coil bundle packaging.”