Category: Ad Campaigns

Mumbai: Supertails, the pioneering tech-enabled pet-care startup, is making waves with the launch of its new brand campaign for the highly anticipated annual swag sale. At the heart of this campaign is an adorable rap video featuring our beloved furry companions, delivering a delightful blend of entertainment and heartwarming cuteness.

Produced through a collaborative effort between Supertails’ in-house creative team and the renowned agency Green Chutney Films, the video presents a fresh perspective on the swag sale. This marks the second edition of the company’s flagship sale. Notably, in the previous year, the brand witnessed an impressive three times increase in traffic MoM, along with a 40 per cent surge in revenue and a two times rise in MoM app installations.

With the nation hosting more than 32 million pets, the market projects a notable 25 per cent CAGR by 2030. This growth mirrors the evolving routines and values of people. As the pet care industry flourishes, it underscores the mounting importance of pets in contemporary life. This surge highlights the profound impact of pets on societal dynamics, shaping connections and enhancing well-being.

By spotlighting the charisma of four-legged companions and accentuating the exceptional bond they share with their human counterparts, Supertails embodies the commitment that underscores the company’s ethos. Supertails co-founder Varun Sadana voiced his enthusiasm for this endeavor, affirming, “The excitement at Supertails is palpable every year as we gear up for our annual Swag Sale. We’re consistently driven to push the boundaries of creativity, offering our audience fresh and engaging experiences. Like the previous year, we aspire to engage with over 15 million unique viewers through our campaign.”

The sale will entail partnerships with more than 200 brands, while the campaign video is set to be prominently featured across Spotify, Youtube, and Meta platforms.

As a dynamic and forward-thinking startup, Supertails remains steadfast in its commitment to redefining pet care through innovation, creativity, and the unbreakable bond shared between pets and their devoted parents.

Mumbai: 93.5 Red FM, India’s leading private radio and entertainment network collaborated with the Museum of Partition for their campaign ‘Hissa Partition Ka’. The initiative was aimed at preserving the stories of Partition 1947 through objects that refugees carried with them across the border.

The Museum of Partition in Delhi preserves stories of those who migrated during the time of Partition, in 1947. The collaboration with the Museum of Partition added significant value to the campaign. Red FM aired nine compelling stories narrated by the families who were deeply affected by the partition on Morning No.1 with RJ Raunac. The narrator of the stories shared artifacts, including a piggy bank, compass, jewelry box, bowl, photographs, silver coins, and fabric photos that were donated to the Museum of Partition.

https://linktr.ee/hissapartitionka

As part of the collaboration, the videos of stories shared by Red FM will be displayed on a dedicated screen at the Museum of Partition. This initiative will further enrich the museum’s exhibits and contribute to its mission of preserving the memories and artifacts from the time of partition.

Speaking on the announcement, Red FM & Magic FM director & COO Nisha Narayanan said, “As a conscious medium, Red FM has embarked on yet another journey to tell stories of the violent legacy of Indian partition. Our collaboration with the Museum of Partition is yet another testament to radios’ indispensable reach. While each individual’s story had their personal struggle during the tumultuous time of Partition, they all remain unanimous by the unfolding of the horrific incidents in 1947. We hope this campaign is able to evoke empathy in the youth about this momentous chapter in our history.”

Mumbai: Celebrating 17 years of jingalala entertainment this month, Tata Play, India’s leading content distribution platform, launched a new digital campaign, #17SaalTataPlayKeSaath. In commemoration of this significant day, the brand expressed its gratitude towards the instrumental contributors who have shaped its journey. From the forefront representatives of the brand such as dealers, technicians, and support agents, to its growing number of viewers, all were acknowledged for their vital role in establishing Tata Play as the nation’s most cherished DTH platform.

The campaign #17SaalTataPlayKeSaath pays tribute to the unsung heroes of Tata Play through a heartfelt video depicting different stakeholders’ roles. The campaign features a montage video with each image strategically placed inside the number ’17’. These images showcase Tata Play’s numerous contributors in action.

Talking about the campaign, a Tata Play spokesperson said, “The #17SaalTataPlayKeSaath campaign honours the relentless work of our frontline staff and our esteemed users who have been with us on this unique journey. It is their loyalty and devotion that motivates us to chart the next chapter of streaming and broadcasting in India.”

“We’re thrilled to have partnered with Tata Play in bringing the #17SaalTataPlayKeSaath campaign to life. This initiative not only celebrates their remarkable 17-year journey but also acknowledges the invaluable contributions of all stakeholders who’ve been an integral part of this success story. It’s a testament to Tata Play’s commitment to delivering exceptional entertainment experiences and strengthening its bond with customers across India. At Chimp&z Inc., we take pride in crafting campaigns that resonate deeply and create meaningful connections,” said Chimp&z Inc co-founder Angad Singh Manchanda.

The campaign was released across Tata Play’s social media handles and garnered 1.4M impressions along with 1.13M engagement across all platforms.

Tata Play also started beaming from its GSAT-24 satellite, enabling sharper picture quality and availability in the remote corners of the country.

Mumbai: Mankind Pharma has announced its collaboration with superstar Ranveer Singh for their latest groundbreaking campaign, “24 Hour Active Energy with HealthOK.” Centered on Mankind’s renowned HealthOK tablets, this campaign seeks to strengthen the brand’s commitment to empowering individuals, specifically targeting men aged 30-50, by providing them with the essential vigor and endurance required to embrace an active lifestyle. HealthOK is a growing brand in the oral solid multivitamin segment, which is estimated to be worth 1500 crores in India.

In line with its commitment to driving conversations about men’s health, well-being, and the pursuit of a healthy and active lifestyle, Mankind has again joined forces with actor Ranveer Singh. Together, Mankind and Ranveer Singh strive to make a lasting impact on the realm of men’s health and well-being by recognizing the daily signs of fatigue & tiredness, which might be a signal of unfulfilled nutritional requirements.

Singh expressed his excitement at the collaboration stating, “I am thrilled to again partner with Mankind Pharma and endorse their remarkable brand, HealthOK. As an actor, maintaining energy levels throughout the day is of utmost importance to me, and HealthOK has truly transformed the game. It goes beyond just being active; it is about experiencing a sense of well-being and vitality each day. Let’s embrace the extraordinary potential of HealthOK and unlock a life filled with boundless energy!”

According to extensive consumer research, men within the age group of 30-45 often experience feelings of tiredness and weakness, preventing them from maintaining an active lifestyle throughout the day. HealthOK recognizes these challenges and endeavors to provide a comprehensive solution to address nutritional deficiencies and enhance overall health. By incorporating HealthOK into their daily routine, individuals can experience improved energy levels, health & pursue an active lifestyle.

HealthOK multivitamin tablets are 100% vegetarian and contain double action of Taurine and Ginseng. This powerful combination gives 24-hour active energy, enabling individuals to stay energized. Additionally, HealthOK tablet contains 12 essential vitamins and seven minerals, to support overall health.

Mankind Consumer AVP of sales & marketing Joy Chatterjee further emphasised the sentiment of taking care of one’s health by stating, “At Mankind Pharma, we prioritize the well-being of individuals by providing high-quality healthcare solutions. At times, men do want to stay active and energetic all day but with ageing, daily tiredness becomes a common problem, which most men face. It could be due to nutritional deficiencies, bad food habits or sedentary lifestyle. HealthOK multivitamin tablets can fulfill those nutritional deficiencies and provide an added benefit of staying energetic due to Taurine & Ginseng.  We believe Ranveer is an ideal ambassador for our brand HealthOK due to his unmatchable energy levels. HealthOK exemplifies our dedication to excellence and customer satisfaction, solidifying our position as a leader in the multivitamin category.”

To enjoy the benefits of HealthOK, individuals are encouraged to take one tablet every day along with their breakfast. HealthOK tablets are available across leading chemists, modern trade outlets, and popular e-commerce platforms such as Amazon, Flipkart, and 1mg. This widespread availability ensures easy access for individuals seeking to improve their energy levels and overall health.

Mankind Pharma remains committed to being socially responsible and recognises the need to engage in conversations around men’s health, the best practices to lead a healthy life and being active.

Mumbai: Parag Milk Foods, known for Gowardhan Ghee, is set to unveil their latest campaign this season. Aligned with the upcoming season of KBC that premiered on 14 August 2023, the campaign leverages the immense popularity of Gowardhan Ghee, crafted from cow’s milk, celebrated for its purity, rich flavor, golden hue, and granular texture. Introduced in 2022, “Garv se Gowardhan Ghee” is ready to transcend its pan India appeal.

The latest iteration of “Garv se Gowardhan Ghee” propels the narrative of pride to greater depths, adding an additional layer of significance. Through this TVC campaign, the objective is to delve into the intricate connection between Gowardhan Ghee and the culinary artistry of everyday meals.

The campaign seeks to vividly portray how Gowardhan Ghee transforms ordinary dishes into extraordinary creations, infusing them with unparalleled richness and flavour. By showcasing the pivotal role that Gowardhan Ghee plays in enhancing taste and texture, the campaign aims to evoke a sense of pride not only in the brand but also in the process of cooking itself.

Parag Milk Foods executive director & VP  Akshali Shah added, “Our aspiration was to take a significant stride forward in the Garv se Gowardhan Ghee campaign. The inaugural season effectively instilled a sense of pride. Now, our focus was to delve into the dimension of pride and delve deeper into the culinary process. We aimed to showcase the pride of cooking, the pride inherent in crafting daily meals. BelieveTrinity, our chosen agency, has executed this admirably. We are excited to witness the campaign inspiring individuals to take pride in their cooking and create unforgettable moments around food.”

Elaborating on this, BelieveTrinity founder Samarth Shrivastava has this to say, “Our intent in the current campaign is to showcase how Gowardhan Ghee is used by millions of homemakers across India to make everyday food super special & super tasty. Simple masalas and dals are taken to the next level with the magic of Gowardhan Ghee.”

BelieveTrinity head of creative Hanoz Mogrelia said, “Creatively, we wanted to show the magical effect that Gowardhan’s pure cow Ghee has on everyday ingredients like masalas and dals. Through the films, we showcase how Gowardhan Ghee interacts with food, unleashing its magic… Using extremely tight close up shots and ASMR, we have tried to show the beauty of cooking, as it happens.”

The “Garv se Gowardhan” campaign is more than just an advertisement; it’s a celebration of the love and pride that goes into every dish we prepare. Gowardhan Ghee understands the significance of food in our lives and how it brings families together.

The TVC campaign, boosted by in-show integration (as co-sponsors of KBC), radio, print, outdoor, and activations, further enhances Gowardhan Ghee’s prominence in the market.

Mumbai: Ferrero Rocher Moments, is thrilled to announce its re-association with the incredibly talented and charismatic actress, Sara Ali Khan for its latest raksha bandhan campaign.

Ferrero Rocher Moments has taken a significant leap in revamping its brand communication through the enchanting actress, Sara Ali Khan. The campaign, #MaketheMmmmomentPerfect introduces an indulgent product experience like never before. The communication showcases Sara’s love for the brand when she does the heart gesture and on consumption of the product, she loses herself in the mmmmoment. The mmmmoment voice device and the product dramatisation added in the content builds the delight and taste credentials for the brand. Ferrero Rocher Moments has reinforced its position as a brand that brings an extra sparkle to brighten up consumers’ lives, leaving an everlasting impression of indulgence and joy.

As a first intervention, Ferrero Rocher Moments has launched its new campaign for Raksha Bandhan with the tagline “Make the Mmmoment Perfect with Ferrero Rocher Moments”. The heart-warming digital film captures the essence of sibling love and the joy of creating sweet memories together. The film showcases the special bond between two siblings, popular Bollywood actress, Sara Ali Khan, and her brother Ibrahim Ali Khan, and how Ferrero Rocher Moments adds an extra touch of sweetness to their relationship.

The film opens with Sara Ali Khan frantically searching for her phone charger in her room. Little does she know that her brother Ibrahim has playfully hidden it and left a surprise for her. When Sara finally discovers her charger, she also finds a delightful box of Ferrero Rocher Moments alongside a heartwarming note that reads, “Happy Raksha Bandhan, Behna! – Love, Ibrahim.” Upon reading the note, Sara’s irritation melts away, and she smiles with affection. She looks into the camera and says, “Awww! But these little things are also the reason I love him. Because he really knows how to make Raksha Bandhan unforgettable with Ferrero Rocher Moments.”

The film then transitions into showcasing Sara’s delightful experience with Ferrero Rocher Moments T16 pack. Close-up shots capture the moment she picks up the treat, pops it into her mouth, and savours it, clearly enjoying the delectable taste. Accompanying this sequence, a soothing voiceover says, “Mmmmmmm” signifying the taste indulgence. The film concludes encouraging viewers to celebrate Raksha Bandhan with the perfect blend of love and sweetness.

Speaking on the campaign film, Pralines, Ferrero India marketing head Zoher Kapuswala said, “Our renewed association with Sara Ali Khan holds special significance for Ferrero Rocher Moments as her effervescent personality and endearing charm perfectly resonates with Ferrero Rocher Moments brand personality of creating magical moments for its esteemed customers. Our Raksha Bandhan digital film perfectly captures the essence of this special occasion with the talented Sara Ali Khan, where love, affection, and mischief intertwine to create unforgettable moments. This Raksha Bandhan, let us embrace the joy of giving and receiving, and create memories that will forever linger as we make the Mmmoment perfect with Ferrero Rocher Moments”

Ferrero Rocher Moments’ raksha bandhan campaign emphasizes the significance of sibling love and the joy of gifting each other on this auspicious occasion. The brand encourages everyone to create delightful memories with their siblings and make every mmmmoment perfect with Ferrero Rocher Moments.

#MaketheMmmmomentperfect is a digital campaign that will be leveraged across social & digital platforms.

Mumbai: Kotak Mahindra Asset Management Company Ltd (“KMAMC” / “Kotak Mutual  Fund”) has introduced its latest investor education and awareness initiative – “Sahi samay pe SIP karo“.  The campaign highlights the relevance of regular and disciplined investing to help plan life goals. The  campaign will be launched in six languages; Hindi, Marathi, Gujarati, Kannada, Tamil & Telugu.

The campaign unfolds through three captivating films that portray the common dilemma of  procrastination experienced by individuals at different stages of life when it comes to planning for the  dreams and aspirations of their loved ones. In a quirky manner, the films underscore the significance of  steady investment through mutual funds, specifically using the power of Systematic Investment Plans  (SIPs).

Kotak Mahindra Asset Management Co. Ltd. executive VP & head of digital business, marketing & analytics Kinjal Shah said, “We’ve observed that people of all age groups often tend to  procrastinate when it comes to planning for their dreams. With this campaign, our primary aim is to  enlighten investors about the tremendous potential of SIP as an effective means of investment, enabling  them to systematically plan for their dreams.”

In order to connect with younger audiences, this campaign is launched across various digital and social  media platforms too. The campaign urges them to embrace the power of SIP to help plan their goals.

Mumbai: As the nation celebrated Independence Day, Lemma, an omnichannel SSP for emerging media, along with its screen partners unveiled an extraordinary initiative that exemplifies patriotism and pays homage to the heroes of India. 

In a remarkable display of solidarity, 2000+ DOOH screens, strategically positioned across the country, served as a canvas of respect and gratitude, conveying a heartfelt tribute to the valiant souls who have laid down their lives for India. Drawing inspiration from the ‘Meri Maati, Mera Desh’ campaign, Lemma led an initiative reflecting the DOOH industry’s unity and enthusiasm through artistic visuals portraying India’s heroes across various central armed police forces. These thoughtfully curated visuals feature the brave individuals who dedicated themselves to safeguarding the nation.

Support from screen partners, including Adonmo , Armour Digital OOH, A3charge, Alakh Advertising & Publicity, All about outdoor, Bell plus media, Eremedium, Futek, Prefect Solutions, Prooh Technologies, Raya Media, Wallap Advertising, Zen Media was swift as they readily embraced the initiative, offering their screens to honour the Bravehearts and play a pivotal role in furthering this noble cause.

Commenting on the campaign, Lemma founder & CEO Gulab Patil said, “Lemma and its media owners are proud to stand together, demonstrating our unwavering commitment to honour the heroes of our beloved nation. Our DOOH screens transformed into windows of remembrance and gratitude, commemorating the sacrifices of our brave soldiers and inspiring unity among citizens.”

As the nation celebrated the culmination of Azadi ka Amrit Mahotsav, this campaign stood as a modest yet heartfelt endeavour by the DOOH industry to contribute to this momentous occasion, paying tribute to the heroes who embody the spirit of our nation.

Mumbai: As India celebrates its 77th Independence Day, Paisalo Digital Ltd proudly unveils its latest campaign, ‘Ab Rukna Nahi.’ This innovative campaign is poised to rejuvenate hope and ignite a growth mindset, inspiring individuals to transcend limits and succeed in their own line of work. Celebrating the action-oriented spirit of Indians, this groundbreaking campaign cultivates a mindset of self-reliance, urging Indians to wholeheartedly embrace their potential to the fullest. Paisalo reveals that they wish to empower their customers through both means (extend credit), communication and initiatives. The brand introduces a captivating campaign film that highlights the core motivation behind success, i.e., to keep taking action.

To celebrate 77th Independence Day, Paisalo Digital Ltd took a proactive step by introducing an initiative that aims at boosting women employment across India. To do so, the brand is offering special assistance and added benefits to the first 77 women who apply to become a Paisalo customer service provider (CSP) across India. These women will be trained in offering banking services, provide financial literacy and financial inclusion in the country. This strategic move stands as a testament to the company’s commitment to championing and empowering women, encapsulating the spirit of the campaign. 

Talking about the campaign, Paisalo Digital Ltd VP marketing Nishtha Sharma shared, “Paisalo embodies the spirit of Indians who are known for their resilience and relentless pursuit of progress. Confronting challenges head-on and reshaping outcomes, the ‘Ab Rukna Nahi’ campaign pays homage to this action-oriented ethos and spirit that defines Indians. To nurture a growth mindset, our mission at Paisalo is to empower Indians through credit that drives awareness, accessibility and affordability, alongside nationwide communication and education initiatives.”

Paisalo Digital Ltd’s initiatives have fostered an overwhelmingly positive impact, with a large proportion of customers being women. This signifies a solid groundwork for inclusive and equitable financial practices in India. Additionally, the business correspondent model initiative stands out as a powerful driver of financial inclusivity under RBI and government of India’s aim to generate self-employment and credit opportunities within marginalised communities.

Mumbai: EyeQ has launched the #VisionFreedom digital campaign, on the occasion of Independence Day, with an objective to empower individuals with the knowledge of self-reliant eye care practices and promote healthy vision. This initiative is aligned with EyeQ’s belief that good vision is a right, not a luxury, and that proactive eye care is crucial for maintaining optimal eye health. The campaign is launched across the brand’s social media handles unravelling facts and tips associated with eye care. The brand recently launched LASIK treatment as another step towards achieving healthier vision for people.

As part of the campaign, EyeQ is offering an exclusive Rs 7500 discount on LASIK services, emphasising its commitment to enhancing awareness and accessibility to superior eye care. The campaign seeks to address the lack of awareness about regular eye checkups and proper eye care, which can lead to preventable vision impairments.

EyeQ chief medical director Dr Ajay Sharma highlighted that “the #VisionFreedom campaign perfectly aligns with the spirit of Independence Day, as it encourages individuals to break free from ignorance about eye care and embrace a healthier future. Through this campaign, EyeQ aims to bridge the knowledge gap by providing valuable insights and resources that empower people to make informed decisions about their eye health.”

With a network of 29 Super-Speciality Eye Hospitals across Haryana, Uttar Pradesh, Uttarakhand, and Gujarat, as well as three additional hospitals in Nigeria, and Africa, EyeQ is dedicated to providing high-quality and affordable eye care. As a leader in the field, EyeQ envisions a world where everyone has access to exceptional eye care.

In connection with the #VisionFreedom campaign, EyeQ’s range of services includes advanced procedures like LASIK surgery. LASIK (Laser-Assisted In Situ Keratomileusis) is a popular refractive surgery that can correct vision problems like nearsightedness, farsightedness, and astigmatism. By offering LASIK surgery and other specialized treatments, EyeQ reaffirms its commitment to providing comprehensive eye care services to empower individuals in their journey towards clearer and healthier vision.