ITV

Category: Ad Campaigns

  • Greenply Industries unveils new campaign with Jr. NTR

    Greenply Industries unveils new campaign with Jr. NTR

    Mumbai: Greenply Industries Ltd, one of India’s largest interior infrastructure companies, has embarked on an exciting new journey with the launch of its new brand campaign for the innovative Zero Emission (E-0) product range. The television commercial (TVC) reflects the captivating charisma of one of India’s most successful commercial stars, N. T. Rama Rao Jr. Greenply has been a trendsetter of advertising within the wood-panel industry, and with this partnership, it is setting yet another milestone.

    Greenply introduced India’s first-of-its-kind zero-emission plywood range in the year 2021, setting new standards for product innovations in the wood panel industry. The brand’s new TV commercial is set to make waves, showcasing Jr. NTR as the hero who champions the cause of healthy interiors. The story of two carpenters discovering the benefits of Greenply after a dramatic encounter with the Telegu superstar is sure to captivate audiences, reminiscent of the electrifying charm of a South Indian blockbuster.

    The commercial unfolds in a bustling workshop, where two carpenters labour diligently with ordinary plywood. Their discomfort becomes evident as they battle the harmful emissions emitting from the plywood, causing eye irritation, and breathing difficulties. In a true action-heroic style, Jr. NTR makes an entrance, confidently strides towards his cutout, and with a bold kick, he sends the wooden cutout made from ordinary plywood tumbling, declaring a victory over ordinary harmful emission plywood.  A moment of comprehension dawns upon the carpenters, who join him in unison.

    The TVC depicts Jr. NTR and Greenply’s Zero Emission plywood as a hero who fights the harmful emissions from ordinary plywood, protecting the consumers from its harmful effects.

    Greenply Industries joint managing director and CEO Manoj Tulsian expressed his delight at this collaboration, stating, ” Greenply Industries has always been at the forefront of innovation in the plywood industry. Our Zero Emission product range is a testament to our commitment to product innovation and the well-being of our consumers. We are thrilled to have Jr. NTR as our brand ambassador, as both Greenply and Jr. NTR share mutual values of sustainability and a deep commitment to the environment. We are certain that his charismatic pan-India appeal will help us reach a wider audience and create greater awareness about the critical role of eco-friendly products in the home interiors.”

    As Greenply continues to push the boundaries of innovation, this collaboration with Jr. NTR marks a significant milestone in the brand’s journey. Greenply is strategically undertaking an extensive digital campaign amplification effort designed with a multifaceted approach. This comprehensive strategy will reach the target audience, leveraging key influencers, and harnessing the full potential of the digital landscape.

    In addition to the robust digital presence, Greenply is also orchestrating an impactful activation of the campaign across more than 35 cities through Out-Of-Home (OOH) channels and various on-ground initiatives. This multi-pronged approach will ensure that the key message penetrates deep into urban and semi-urban areas, resonating with a diverse cross-section of the population. Television, playing a pivotal role in Greenply’s campaign, serves as a dynamic medium to engage directly with its end consumers. Through this medium, Greenply aims to disseminate its message of fostering healthy interiors and championing Zero Emission products. The exciting TV campaign is set to ignite enthusiasm and drive the company’s mission of creating eco-friendly living spaces across the nation.

  • Havas Play announces strategic partnership with sports marketing agency, Gameplan Sports

    Havas Play announces strategic partnership with sports marketing agency, Gameplan Sports

    Mumbai: Havas Play, the sports, entertainment, and content agency of Havas Media Network India, has entered a strategic partnership with one of the oldest sports marketing companies in the country, Gameplan Sports Pvt. Ltd, which aims to bring together the expertise and capabilities of both agencies.

    The partnership will entail managing athletes, major sports league in cricket, football, badminton, kabaddi, tennis, table tennis, golf, marathons, chess, and others. It will also include sports events like tournaments, competitions, exhibitions, matches, displays and more. The alliance will also include sports media services like media consulting, strategy, execution, sponsorship, and creating Ips in the space of content and entertainment.

    Talking about the new venture, Havas India group CEO Rana Barua said, “At Havas India we place our clients at the heart of our growth journey. Our ecosystem is built and tailored to meet their business needs and to empower them. Earlier this year, Havas launched a new global agency Havas Play – uniting sports, content, culture, and entertainment expertise under one agency. In India, the booming sports sector, which goes much beyond cricket, has become increasingly crucial for brands and marketers and is quite under leveraged. Havas Play along with Gameplan will help brands explore the vast potential of this untapped market. This makes us a formidable player creating distinctive and impactful opportunities for brands and businesses.”

    Gameplan Sports Pvt Ltd director Jeet Banerjee and Havas Media India president – investments and Havas Play MD R Venkatsubramanian will collaborate to construct and build this strategic alliance and jointly pursue this new venture.

    Havas Media Network India CEO Mohit Joshi said, “The Indian sports sector is currently thriving with a surge in interest and funding, reflected in double-digit growth and an increased sports budget this fiscal. This underscores the growing opportunities which are lying untapped. With Havas Play and Gameplan coming together, brands and marketers can explore their unique capability to leverage this burgeoning market. This alliance further strengthens our meaningful media capability to provide tailored business solutions to our clients, through sports properties and unique Ips.”

    Banerjee said, “Gameplan is one of the oldest sports marketing companies in the country. We turn 25 this year and have left our footprint across several verticals in the sports industry. Our legacy spans across numerous sectors within the sports industry, catalysing innovations that have since become industry standards, from revolutionary 3D signage to transforming chess into a riveting spectator experience. Beyond sports, we’ve ventured into literature, cinema, and the arts over the past decade, notably shaping the cultural landscape with the Kolkata Literary Meet, a cornerstone event on India’s cultural calendar. We take pride in our agility, innovation, and boundless imagination. In collaboration with Havas Play, we embark on an exciting journey, leveraging their extensive activities and cross-market exposure. Together, we aim to elevate our existing intellectual properties and forge powerful new ventures in sports and beyond.”

  • AS-IT-IS Nutrition launches “SACCHAI INSIDE OUT” campaign

    AS-IT-IS Nutrition launches “SACCHAI INSIDE OUT” campaign

    Mumbai: AS-IT-IS Nutrition, a pioneer in the health and fitness sector, is proud to announce the launch of its empowering campaign, “SACCHAI INSIDE OUT”, in collaboration with its brand ambassador, Bollywood actor, Sonu Sood.

    The “SACCHAI INSIDE OUT” campaign highlights the brand’s commitment to be faithful to its label promises. Without a doubt, the consumer will receive what they read on the product label. There are no secrets, phoney assurances, or false claims, sirf SACCHAI! The campaign is further supported by the tagline “jo bahar dikhe wo hi andar mile.”

    AS-IT-IS Nutrition stands as a guiding light of transparency and truthfulness in the sports nutrition market clouded with confusion. The brand consistently redefines industry standards because of its unwavering dedication to authenticity and purity. AS-IT-IS is steadfast in its search for the truth, committed to maintaining supplement composition transparency and committed to maintaining unmatched product quality. The brand is based on the fundamental tenet that accepting the truth is the first step towards real transformation.

    Sonu Sood, the brand ambassador of the “SACCHAI INSIDE OUT” campaign shared his thoughts on the initiative, saying, “As the proud ambassador of the ‘SACCHAI INSIDE OUT’ campaign, I am truly excited to be a part of the journey towards embracing authenticity. I genuinely identify with the campaign’s values, and I think that by embracing the “SACCHAI,” we can achieve true fitness on the inside and the outside. I support the cause and promise to encourage India to adopt a healthy lifestyle by choosing authenticity, transparency, and purity. Join me in the movement of choosing SACCHAI, and together, let’s use the power of SACCHAI INSIDE OUT to unlock our potential”.

    “The idea behind AS-IT-IS was to fill a void in the nutrition market (which was overrun with complex product portfolios), by offering a simple, pure element. The “SACCHAI INSIDE OUT” campaign highlights the fact that the brand makes claims but backs them up with research evidence. To make a lasting impression, the campaign aims to combine the ambassador’s influence with the fundamental principles of the company. With every choice of our supplements, you are enveloped in the power of SACCHAI, and that’s where the real transformation unfolds. The campaign is not a marketing initiative but rather a transformative theme about producing a cascading effect of the SACCHAI impact”, remarked AS-IT-IS Nutrition co-founder Arvind Jain.

    AS-IT-IS Nutrition co-founder Himmath Jain commented on the campaign’s launch by saying, “Transparency is not just something we highlight; it’s who we are as a company. We are committed to exposing the truth about supplement composition so that you can see what you put into your body. Our claims are not just empty platitudes; they are promises supported by evidence. We don’t tell stories; rather, we recount actual triumphs made possible by our supplements. When you choose our brand, you’re not just choosing our supplements; you’re also choosing to fuel your fitness journey authentically. Join us in accepting the SACCHAI, and together we will reveal a world of sincere options and substantial change”.

     

  • Fossil launches Made For This campaign, ushering in a new brand era

    Fossil launches Made For This campaign, ushering in a new brand era

    Mumbai: Fossil is excited to announce the launch of their latest campaign, Made For This. Alongside the campaign unveil, the brand reveals a complete overhaul of their creative expression across all touchpoints, inclusive of a modernized brand image and premium product assortment.

    “Made For This is the culmination of extensive efforts across all areas of our business, in all regions, with both internal and external partners. We dug deep into Fossil’s nearly 40-year heritage and explored not only the role Fossil has played in so many lives for so long, but how the next generation of consumers is connecting most deeply with brands. The result of this work is our multi-year strategy that will bring our beloved heritage brand into its next era and to a new audience,” says Fossil Group chief marketing officer Lisa Pillette. “A core element to this journey is a shared value between Fossil and our consumers: the ownership of one’s time. They’re incredibly thoughtful that time is spent with purpose, intentionality and community. Each way in which Fossil is a part of someone’s life – crafting leather goods that get better with age, the intention behind a watch’s intricate details, the methods in which we connect with our audience – is similarly defined by the time and care taken to create lasting products to be alongside them.”

    The holistic brand work also extends into product, including the identification of refreshed signature design elements, premiumization of materials and a refined design vision with the establishment of iconic platforms across categories – elevating the line to coincide with the revitalized brand ethos.

    “As people experience moments, big and small, we want Fossil to be present and an important companion on their journey,” says Fossil Group chief brand officer Melissa Lowenkron. “Fossil has a rich history built on innovation and craftsmanship. Our brand strategy focuses on product elevation across watches, leather goods and jewelry. This includes a deliberate attention to design, incorporation of premium materials and establishing identifiable signature design elements across categories.”

    The lead spot for the campaign – developed by Mekanism, directed by Bradley & Pablo of Prettybird Productions and lensed by Tim Barber—captures the most candid expression of a moment, illustrated with a modern-nostalgic influence. Inclusive of video and image content alongside new copy and graphics direction, Made For This captures the journey of life and joy in the candid moments, while expressing the brand’s sense of wit and optimism.

    Roll-out across global markets includes:

    • Global campaign launch events during New York and Paris fashion weeks
    • Content series featuring partners that reflect the multi-faceted interests of the Fossil Collective—fashion, music, travel and much more—across social channels
    • Robust influencer partnership expansion reaching 1,000+ influencers and millions of customers across social platforms
    • Refreshed owned brand channels, including website, email, social media and rollout to top retail stores
    • Robust digital, print and streaming partnerships across 30+ platforms
    • OOH and DOOH amplification in over 10 cities
  • WaterAid India launches the 2023 edition of the ‘Batting For Water’ campaign

    WaterAid India launches the 2023 edition of the ‘Batting For Water’ campaign

    Mumbai: WaterAid India launched the 2023 edition of its flagship campaign, ‘Batting For Water’. In an endeavour to ensure full access to clean drinking water in every home, the campaign strives to support women and young girls in rural India. In recent years, rural India witnessed substantial public investment through the government in the form of Jal Jeevan Mission (JJM) which aims to provide safe and adequate drinking water through individual household tap connections to all rural households by 2024. To have a long lasting impact complementing efforts are required by other stakeholders like private sector, individual citizens, students in schools, colleges to make this a movement owned by everyone everywhere to achieve the dream of 100% water access in a sustainable way!

    After gaining remarkable success in 2021, the ‘Batting For Water’ campaign is continuing its momentum this year as well, emphasising the need for citizens of India to play their role by linking this movement with the great game of cricket, thereby regarding it as similar to playing with a partial bat. Just as a triumph in cricket necessitates the complete bat, so do the aspirations of individuals living in marginalised communities, particularly women and young girls in rural areas hinge upon 100% access to “water”. In a nation that has 17.7 per cent of the global population and has only four per cent of global freshwater resources, there exists a dire need to address the challenges faced by those who lack full access to clean water by uniting people to attain a shared goal – “Har Ghar Jal”. Collaborations with cricketers and celebrities generated substantial public involvement during the previous campaign. This year’s efforts also seek to join forces with such notable figures especially when India is hosting the ICC Men’s Cricket World Cup to sensitise the masses and boost active participation to save water through better practices – we need to dedicate this World Cup to a spirit of our collective efforts to compliment the movement of water access to every household. This movement is to remind the public that “water saved is water produced.”

    Looking forward to another year of the campaign and showing enthusiasm about its continued impact, WaterAid India director of resource mobilisation and communications Vikas Kataria said, “WaterAid India takes immense pride that our endeavours align seamlessly with the UN’s Sustainable Development Goal – Safe & Affordable Water to All. With the ‘Batting For Water’ campaign, we seek to build unity and gain unwavering support from every individual to come forward and align harmoniously with the objective of achieving 100% access to water across the nation through responsive water habits. We believe that access to clean and safe water resources closer to habitation holds the potential to transform lives and uplift the dignity of individuals belonging to the rural community and help build our nation.”

    He further added, “The organisation is committed to ensuring safe and equitable access to drinking water for marginalised and vulnerable communities. Through the implementation of community-based piped water supply systems, water quality testing and monitoring, rainwater harvesting, groundwater recharge structures, water recycling and the installation of hygiene facilities in schools, urban areas, and villages, WaterAid India is effecting lasting change for millions across the country. The government has achieved great success by taking important strides in this regard over the last few years and it is important that those efforts are complimented by other stakeholders.”

    The ‘Batting For Water’ campaign represents a unique opportunity for our cricketers who are celebrated in India and for the change-makers, influencers, and our citizens across the nation to make a tangible difference by taking action towards responsible water usage within their own domains. Through this innovative approach, people can collaborate to achieve the seemingly impossible and empower every rural household for a long lasting, equitable access to drinking water and a dignified life. Together, we can ensure that clean water is not only a basic human right but also a potent weapon in the battle for public health.

  • Shoppers Stop unveils the new Fratini collection with brand ambassador Sanya Malhotra

    Shoppers Stop unveils the new Fratini collection with brand ambassador Sanya Malhotra

    Mumbai: In line with the continued focus on private brands; the key strategic pillar of growth, this season, Shoppers Stop launched their new Fratini collection with their newest campaign ‘Live Epic’ with their brand ambassador, Sanya Malhotra.

    The ‘Live Epic’ campaign encapsulates the spirit of the Fratini girl, who exudes confidence and effortlessly expresses her unique style. It introduces a stylish and trendy smart casualwear collection designed to inspire individuals to live life to the fullest and with confidence.

    The Fratini campaign portrays Malhotra as the cheerful and confident, Fratini girl who wants the best of both worlds. The woman of today, who wants to live life to the fullest, without making any choices. Her vibrant personality shines through as she embarks on thrilling adventures, shares meaningful moments with her mother, explores her passion for travel, pursues her career, and seeks love in her friend. Accompanied by an upbeat soundtrack, the advertisement effectively conveys the message of living an epic life without compromises.

    The new Fratini collection offers an extensive range of dresses, modern workwear and relaxed casual ensembles in a delightful spectrum of colors and silhouettes. This collection aims to cater to the diverse preferences of today’s women, providing a wide array of fashion to choose from.

    Speaking about the campaign, Shoppers Stop customer care associate & chief of marketing & communications Shwetal Basu said, “At Shoppers Stop, we are always committed to inspiring and engaging our customers, and we believe that self-expression lies at the heart of fashion. The ‘Live Epic’ campaign for Fratini underscores the brand’s dedication to inspiring people to live life to the fullest and with confidence. Why just live, when you can Live Epic.”

    Malhotra expressed her excitement saying, “I am so happy to be a part of Fratini’s latest campaign and to represent Shoppers Stop, one of the most loved fashion and beauty destinations in India. Fratini’s collection beautifully blends style and a liberated fashion narrative. The ‘Live Epic’ campaign captures me making life choices in different situations. I am especially excited about the creative expression that has been given to this campaign.”

  • Cheil India’s new campaign for Samsung Galaxy A14 5G says ‘Shor no more’

    Cheil India’s new campaign for Samsung Galaxy A14 5G says ‘Shor no more’

    Mumbai: Cheil India released an all-new campaign that demonstrates the new ‘Voice Focus’ feature in the recently introduced Galaxy A14 5G. The omnipresence of ambient noise in the surrounding is the pain point that Cheil is highlighting in its newest campaign for Samsung Galaxy A14 5G anchored in the theme of ‘Shor no More’.

    With the new campaign, Cheil India’s primary purpose is to create buzz around the ‘Voice Focus’ feature in the recently introduced Galaxy A14 5G. The storyline is built around the premise of Indian cities being full of varied noises and how the feature helps consumers cut the loud and unavoidable surrounding noises; hence the campaign goes with the tagline “Shor No More” .

    “Samsung has always set the benchmark when it comes to innovation and making technology accessible and appealing for everyone. With the aim to make India future-ready we introduced the Galaxy A14 5G, a smartphone that provides a holistic 5G experience to the Indian consumer with an array of exciting features. The unique ‘Voice Focus’ feature in Galaxy A14 5G was conceptualised keeping the Indian consumer and context in mind. This unique feature cuts out the ambient noise around you, and amplifies your voice so that you are heard loud and clear even in the noisiest of environments. We have also made Galaxy A14 5G easier for consumers to own with affordability options that translates to just INR 44/day, which is a testament to our philosophy of’ Awesome is for Everyone, ” said Samsung India senior director & mobile business Aditya Babbar.

    The ‘Voice Focus’ feature is animated through the digital film showing a person walking across narrow lanes, and suddenly he is followed by “noise-makers”. It begins with a couple of welders, followed by an orchestra, then two scooter riders arguing loudly, and some more. The person is not bothered by the noisemakers and the ‘noise’ that is following him throughout the film. When he receives a call and the receiver cannot hear him clearly, he switches on the ‘Voice Focus’ feature on his Galaxy A14 5G, which cancels the noise and enhances his voice quality during the call by filtering out the background noise and boosting vocal frequencies.

    Cheil India CCO Vikash Chemjong said, “We had a product feature that was made for India – Voice Focus. All we did was demonstrate in a dramatic fashion how cacophony never leaves us in this noisy country of ours. Once we did that, the rest of the ad ‘followed’ effortlessly so to say!”

    “It is a digital first campaign and its appeal lies in the fact that while noise is everywhere, we need moments where we need to cut it out. The film is meant to inform consumers about Samsung’s latest innovative feature which is now available on the Samsung Galaxy A14 5G smartphones,” said Cheil India head of business- Samsung Srijib Mallik.

  • Farmley: When Dravid met Deewar, pop culture met nostalgia

    Farmley: When Dravid met Deewar, pop culture met nostalgia

    Mumbai: Cinema and cricket, the two lifebloods of our country, are often seen as separate realms when it comes to advertisements. Movie stars typically embody their film characters and styles, while cricketers exude their on-field charisma on-screen.

    The new Farmley ad films featuring Rahul Dravid have beautifully merged these two worlds – Cricket and Cinema. Famously known as ‘The Wall’ in the cricketing world, Dravid steps into the shoes of an iconic character from the movie ‘Deewar.’ The connection between ‘The Wall’ and ‘Deewar’ has been conveyed through humorous spoofs and Dravid’s charm in these two films, launched by Farmley and Talented.Agency, in collaboration with production house Momo Media.

    Although the films garnered attention and established a link with an iconic character, it’s Dravid’s appearance in boot-cut trousers, a deep blue shirt, and sleek black hair against a rustic backdrop that made these films all the more entertaining.

    The film even adds a humorous twist and pays homage to a popular dialogue we all remember: “Mere paas maa hai” from the movie Deewar.

    “We knew we had to achieve two things – create a quintessential Rahul Dravid ad and make it unbelievably hilarious.’The Wall’ had been on our minds for a while, but it was the craftsmanship, acting, and dialogues that made all the difference,” says Talented founding partner Prashant Gopalakrishnan. Farmley head of marketing Aman Gupta shares, “We didn’t want to use Rahul as a prop in the end slate like most celebrity-led films. We really wanted to bring his acting, his personality, and wit to the screens.”

    Over the years, we’ve seen ads attempting to stand out by infusing a personal touch into celebrity endorsements. However, by featuring Dravid, Farmley and Talented go beyond using just one celebrity and instead harness the power of a celebrity and an iconic character, bringing twice the amount of recall to the films.

    “We wanted to show that Rahul can embody a character that was exactly opposite to his own personality, and can still give a terrific performance,” said Gopalakrishnan.

    We have seen Dravid become ad land’s favourite from time to time, but we haven’t seen such contrast in his character and the role he has played in these newest films. As the cricket fever takes its pace with the Asia Cup and the World Cup, we will have an influx of ads that will be centric to cricket and popular culture, but breaking the clutter is easier said than done.

    But when you harp on the films that millennials grew up with featuring one of the most loved sports persons of their time, you’re sure to get a hit of nostalgia and humour in between the match breaks.

    ‘The Wall’ becoming ‘Deewar’ will be a treat to see when it hits the screen during this Asia Cup and World Cup.

  • Britannia Timepass launches a perfect campaign with a witty take on real life situations

    Britannia Timepass launches a perfect campaign with a witty take on real life situations

    Mumbai: Britannia Timepass just launched an entertaining advertising campaign that surely strikes the humorous chords. Developed by Lowe Lintas Bangalore, the latest campaign for the ‘Britannia Timepass’ product line gives the perfect solution for how to enjoy the ‘Chatpatang’ flavours of the product and not do any ‘Utpatang Timepass’.

    There is a growing market for organised snacks, which include packaged and branded snack products. The organised snack market in India is diverse, and new products and categories continue to emerge as consumer preferences evolve. Britannia Timepass perfectly aligns with evolving consumer expectations with a wide range of variants. Its distinctive, unique flavour sets it apart from competitors, and the campaign aims to create a sensorial experience around this unique flavour and format combination.

    Britannia Industries CEO & executive director Rajneet Kohli said, “As a part of the Britannia’s vision to become a Responsible Global Total Foods Company, we remain committed to creating distinct and memorable snacking experiences for our consumers by providing them, the best quality & delightful products like the new range from Britannia Timepass. In this brand new ad campaign, our creative partner, Lowe Lintas has captured the essence of everyday peculiarities that can arise from idle moments.”

    He added, “In a world of imperfections, we are glad to introduce the perfect snack for a perfect timepass’, wherein, we are inviting consumers to enjoy the moment (however difficult) with a smile with our Timepass salted snacks range. In this engaging campaign, we invite consumers to embrace the fun in our daily lives and couple that with ‘Chatpatang Timepass’. Our comprehensive Timepass range has something for all palates in the form of fun sticks and groovy chips, each flavour has a unique snappy bite that you just can’t resist.”

    Taking cues from the quirks of everyday life, including misguided advice, moments of boredom, and random suggestions, this ad film playfully showcases the natural tendency of minds to come up with mischievous ideas. In the delightful multi-film campaign, the creative team has smartly used satire to convey the message of steering such wayward thoughts in a deliciously tempting direction—by indulging in Britannia’s irresistible new range of ‘Chatpatang’ snacks.

    Lowe Lintas executive director Saurabh Dikshit said, “For a brand with a name like Timepass, any run-of-the-mill story just wouldn’t make the cut. That was our cue to do a fun campaign with a ‘Chatpatang’ twist. The core thought being that when one sits idle, and there’s nothing better to do, the mind can only think of random things. In those times, we said, choose ‘Chatpatang’ every time the mind wants to do something ‘Utpatang’.”

    The campaign is currently live across online and offline channels.

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  • Myntra announces its latest campaign for FWD ‘Spot it, Get it’

    Myntra announces its latest campaign for FWD ‘Spot it, Get it’

    Mumbai: Myntra, one of the leading fashion, beauty and lifestyle destinations, has unveiled the ad film for FWD, its immersive trend-first destination for Gen-Z, starring its new brand ambassadors Khushi Kapoor and Vedang Raina. As part of the campaign, ‘Spot it, Get it’, Khushi and Vedang appear in a film, highlighting FWD as the go-to destination for all viral fashion trends and its immersive experience that allows users to effortlessly transition from ‘spotting’ the viral fashion trends to ‘getting’ them on FWD, powered by Myntra’s photo-search feature.

    Khushi, the quintessential fashionista, has already made waves with her personal style, while Vedang embodies a versatile and suave fashion sense, true to his personality. When it comes to fashion, Khushi and Vedang are already style icons among youth in their own right. The pair’s playful energy, stylish personas, matched with their vivacious charm, makes them a fitting dynamic duo to represent Myntra FWD. With the roll-out of the new ad film, Myntra aims to strengthen its bond with the Zoomers, further strengthening FWD as the go-to destination for the latest  trends and unmatched fashion experiences.

    ‘Spot it, Get it’, the revolutionary photo-search feature on Myntra, is designed to empower users with an effortless way to discover and shop for the hottest viral fashion trends available on FWD. When users come across a captivating fashion trend they wish to embrace, either spotted on a person anywhere, or on their favourite celeb on social media, or online, they can simply take a picture of that fashion trend and upload it through the photo search feature on the Myntra app. Once they ‘search’, the platform showcases a wide array of similar trend-first styles for the fashion-forward consumers. Android users can additionally simply ‘share’ the photo with ‘Myntra’ from the list of apps, to swiftly spot and access these extensive collections of trendiest styles from FWD on Myntra.

    The new ad campaign speaks directly to the fashion-forward and tech-savvy youth, who are always in search of immersive shopping experiences and the latest viral fashion trends. FWD, with a whopping 67,000+ styles and eclectic mix of 500+ popular brands from across the globe, catering to both men and women, emerges as the ultimate answer to Gen-Z’s sartorial desires – offering just the shopping experience they want.

    The campaign also focuses on how finding trends is made even simpler with Myntra’s one-of-a-kind photo-search feature. Therefore, individuals can instantly adopt styles of their favorite trendsetters as their own, in an instant, through FWD.

    The campaign’s core message reinforces FWD’s status as the go-to destination for the freshest and trendiest looks. If there’s a trending fashion, consumers will find it on FWD.

    The film is set in the backdrop of viral fashion trends, where individuals are keen to get the admirable fashion they spot on others. The film opens with the camera zooming into the peephole of a swanky apartment and there the young Bollywood stars, Kapoor and Raina, as a couple sporting some hip styles, are seen getting ready for their outing. Through various situations, the film shows Khushi and Vedang being ‘spotted’ on the arrival of the elevator by other people  – a young couple, a pizza delivery boy, and a young woman – smitten by the fashion quotient and the outfits of Khushi and Vedang. As Khushi and Vedang turn to each other with a bemused expression and say ‘Spotted!’, the other individuals are shown dressed in similar clothing as theirs and say ‘Got It’ referring to the ease of accessing the desired look and now transformed through FWD.

    The film thus follows the story of Kapoor and Raina who get a little closer to their destination each time they step out, before getting spotted. The film uses the creative device of a ‘reset’ – each time they’re spotted they are transported back to the apartment where new worlds of trend come alive. The ‘Spotted, Got it’ scenarios highlight Myntra’s one-of-a-kind photo-search feature, which enables fashion-forwards  to simply use a picture to instantly shop for similar trends that are tailored to their preferences, thus making ‘Spotted, Got it’ a reality.

    Through the film, Kapoor and Raina rock uber stylish and trendy outfits from Myntra FWD, perfectly in sync with Gen-Z’s fashion choices. Lively, upbeat music complements the whole setting, while the vibrant colors of the film resonate with Gen-Z’s dynamic spirit and vibrant lifestyle. The film perfectly encapsulates the Gen-Z way of life that FWD represents, with trendy, edgy clothing and also subtly highlights all the features that will provide customers an exemplary experience.

    Agency: Ideas Farm

    Creative Credits: Jetesh Menon – Creative Head; Pratheek Rao – Art Director; Nikhil Rajani – Director; Priyanka Dey and Hardik Sanghavi – Business & Strategy Head; Pooja Shah – Servicing Head; Arnold Fernandes – DOP; Music Director – The Jam Room (Rahul-Nariman)

    Production House: Carryon Films (Producer: Aditya D’cruz)

    Commenting on the release of the ad film, Myntra senior director marketing Vijay Sharma said, “With Myntra FWD, we are building the hottest trends destination for the Gen-Z of India. FWD looks at the world of fashion from the Gen-Z lens. Through the ad film, starring faces of FWD – the trendsetters Khushi Kapoor and Vedang Raina – we invite our viewers into the world of FWD, a world  filled with the freshest fashion that helps you get noticed, while also focusing on our photo search feature that eases access to the latest trends in just a few seconds.”

    Priyanka Dey, who heads business for the creative agency Ideas Farm said, “It was a unique opportunity to turn a functional feature-driven comms to an elevated brand world where not only is the feature at the front and centre but we were also able to ensure that a brand ethos gets created, without compromising on storytelling. We wanted to capture the essence of Gen-Z culture by blending fashion and romance with an interesting narrative that would appeal to them.”

    Myntra is implementing a 360-degree campaign approach, leveraging TV, Digital and Social platforms to deliver the campaign ad film across the nation.

    Myntra FWD, an immersive fashion experience for Gen-Z on Myntra, offers an easy discovery of  an assortment of 67,000+ styles and access to an eclectic mix of 500+ popular brands from across the globe, catering to both men and women. Solving for the inspiration, discoverability, and access to emerging global fashion trends, FWD features some of the most popular brands on the platform, including H&M, Trendyol, bebe, Tokyo Talkies, Sassafras, Hersheinbox, Street 9, Athena, Bonkers Corner, Freakins and Boohoo, among others. FWD simplifies a user’s shopping journey from trend-spotting to purchase, while also having a large influencer army to create relatable, stylish and inspirational content, for the digitally-savvy zoomers.