Mumbai: Morris Garages announced the launch of its new campaign #OurEverydayVignaharta on Ganesh Chaturthi to celebrate the relentless and tirelessly efforts and hard work of our unsung, real, and everyday heroes and to recognize the crucial role played by our traffic police in clearing traffic-related obstacles for us.
Under the campaign, MG created a series of images in a video highlighting our traffic police. These visuals captured them in various scenarios, such as working bravely in heavy rain, navigating through chaotic traffic, and moments of joy captured through their smiles.
To infuse an emotional and festive touch, the video is set to the rhythmic beats of dhol tasha, the traditional drum and cymbal music that resonates with the spirited chant of Ganesh Chaturthi.
Understanding the logistical constraints and recognizing the practical challenges of collaborating with the traffic police directly, the brand has harnessed the power of AI to convey its heartfelt message.
In the hustle and bustle of our daily lives, we often turn to Lord Ganpati, the Vignaharta, the remover of obstacles. However, it is often our police force that consistently assists us in overcoming obstacles, especially on the roads.
As we eagerly welcome Lord Ganpati with grand festivities, our traffic police remain on the front lines, diligently managing crowds, ensuring smooth traffic flow, and maintaining security and ensuring our journey is smooth and safe, no matter the obstacles.
This Ganesh Chaturthi, let us celebrate who makes our festivities even more special.
Mumbai: As India enters into the festive mode, stepping out becomes more than just a necessity – it’s a stylish occasion to dress up and transform every walk into a runway-worthy stride. Bata India proudly unveils its latest collection, bringing global fashion & premium designs to everyone in the country through their extensive retail network. Introducing on-trend styles such as block heels in colours like powder blue & soft pink, comfortable everyday shoes from Comfit in pastel hues, classic limited-edition white sneakers from North Star, trendy loafers from Red Label and much more! All this while staying true to the brand’s core commitment to exceptional comfort, Bata’s City Casual Collection is designed to empower everyone to make a style statement wherever they go.
Bata India’s latest campaign is rooted in the insight that anyone can feel like a celebrity, all they need is self-confidence and a stylish pair of shoes. Bata envisions itself as people’s partner in style, aiming to turn each step into a runway moment. So, as the festivities beckon, let Bata be your trusted partner to be style ready to ace all occasions.
To bring this concept to life, the brand has tied up with popular social media influencers who are widely known for their social personalities of being a rider, traveller, content creator, and actor respectively. [Vishaka Fulsunge (@ridergirlvishakha), Aakash Malhotra (@wanderwithsky), Jahnavi Dasetty (@mahathalli) & Raghavendra Mahat (@mahatofficial)]. Through this campaign, Bata has ingeniously given exclusive insight into their individual styles, which lie at the heart of their unique social personas. As they strut in style through city streets and hangout spots, their confidence turns every sidewalk into a runway, turning heads and getting noticed for their unique & confident style.
In a refreshing departure from traditional celebrity endorsements for this campaign, the film captures a captivating moment of surprise and admiration. It showcases everyday individuals confidently embracing their inner fashionista and expressing their unique style through their choice of footwear.
Speaking on the campaign, Bata India CEO & managing director Gunjan Shah said, “At Bata, we believe that innovation lies not just in the shoes we make but also in how we tell our story. The latest campaign for the new City Casual collection reflects our belief that style is not just about the shoes you wear but the individuality and confidence you exude with every step. Our novel collaboration with influencers as the face of the campaign brings a fresh and relatable perspective to our brand, resonating with today’s style-conscious youngsters. It’s a bold step, and we’re excited to take it with you.”
FCB India executive creative director Arijit Sengupta, the creative agency behind the campaign added, “In the past, Bata has associated with celebrities to bring alive their campaigns, but this time they wanted to connect with the younger audiences. They wanted to bring alive the idea that Bata can turn every walk into a ramp walk and turn a regular individual into a fashion model. That’s why we decided to get some of the most interesting social media influencers and added all that style to their everyday walks. Because when you wear a pair of Bata shoes, even a mundane stroll to fetch your americano can become a ramp walk.”
The collection will be promoted through an integrated Marketing approach using multiple touchpoints such as Social Media, TV and offline promotions. Bata India’s dynamic 360-degree campaign combines the strength of a mix of influencers pan-India with the exciting #RampWalkChallenge aimed to inspire confidence with every walk, a sprawling retail network with 2000+ stores, and a robust digital presence.
Mumbai: As the festive season approaches, Amazon India is excited to announce the launch of its latest campaign, ‘Khushiyan Apno Ki, Aur Apni Bhi’ that takes a unique/heartwarming approach by urging customers to prioritise not only their loved ones but also themselves during this joyous time of year. The festive season has always been synonymous with the spirit of giving, spreading warmth, and bringing smiles to the faces of those we hold dear but often, in the midst of taking care of others, we tend to overlook our own well-being. This campaign serves as a gentle reminder of the importance of self-care/self-love and the need to embrace ‘Me’ within ‘We’ this festive season.
Conceptualized basis the insight that true celebrations flourish when the happiness of both ‘we’ and ‘I’ is fulfilled, this digital asset serves as a reminder that practicing self-care/self-love is not an act of selfishness but a necessity. This sentiment is captured in the video showcasing a loving bond/relationship between a mother and daughter.
Amazon India VP Noor Patel said, “The campaign touches upon the sweet spot of self-realization and much needed self-care in today’s day and age. Our campaign is based on customer insights and brings alive the mindset shift in customers urging them to celebrate the festive season taking care of their needs, along with their loved ones.”
This festive season, Amazon brings you #ME_In_WE through the “Khushiyan Apno Ki, Aur Apni Bhi” campaign. The story at first appears to show a mother preparing for the upcoming festive season with everyone on her mind but herself. One is almost prepared to see her make an excuse for not getting something for herself the way we have seen a lot of homemakers in our own lives do, but this quickly changes with a cheeky twist which demonstrates that she has indeed thought about herself. The classic mom humor, the expression plays and banter between mother and daughter and the extremely Indian emotional nuance, easily puts a smile on anyone watching.
The campaign kicked off across digital mediums on 15 September 2023. There is an interesting user generated content planned around the campaign where customers are urged to share their “Khushiyan Apno Ki, Aur Apni Bhi” stories and select winner stories will get published on different mediums.
Mumbai: In the midst of our busy lives, there’s something truly special waiting to be discovered – a kind of beauty that starts deep inside you. Wellbeing Nutrition is excited to introduce a new campaign that changes the way we think about looking beautiful. This campaign is all about taking care of not just your body, but also your inner self. The journey to true beauty commences with nurturing your inner self.
Redefining what beauty means:
This campaign isn’t just about promoting products – it’s about getting young folks excited to try something new. It’s like a call to take care of yourself and understand how important it is to nourish both your body and your soul with the right kind of nutrition.
Embracing Wellbeing Nutrition’s idea:
When it comes to feeling truly beautiful, time doesn’t matter. Wellbeing Nutrition is here to show how looking after your inner beauty can be easy. This campaign is like a friendly guide for anyone who’s starting to think about self-care or for those who’ve already begun their journey.
The short film that comes with this campaign shows everyday life and the little things that make us who we are. It proves that eating right doesn’t need to be complicated – it’s something you can do even when you’re on the move.
“The ‘Beauty from Within’ campaign is a hymn to the genuine beauty that resides within every soul. At Wellbeing Nutrition, we are driven by a mission to empower the youth to embark on a journey within. By nourishing themselves with proper nutrition and self-care, they can discover a timeless beauty that shines through their very being.” – Wellbeing Nutrition co-founder Saurabh Kapoor.
Mumbai: Torque Pharmaceuticals, a prominent player in the pharmaceutical sector, has revealed a heartwarming cinematic creation in honour of World Pharmacist’s Day on September 25, 2023. This film artfully portrays the compassion and dedication demonstrated by pharmacists, showcasing their willingness to go the extra mile in caring for their customers. Aligned with the company’s fundamental values of backing pharmacists, this initiative seeks to pay tribute to and celebrate these healthcare heroes—our pharmacists.
Pharmacists form a strong pivot in the medical ecosystem, as they help customers manage their healthcare regimen in more ways than one. From delivering medicines in the hour of need to helping customers understand when and how to have them, pharmacists are always there to help create a healthier and tension-free world.
Commenting on the digital film launch, Torque Pharmaceuticals director Abhay Iqbal Singh Bedi said, “On World Pharmacist Day, we pay tribute to the compassionate unsung champions of healing. This film beautifully encapsulates the profound connection of empathy and gratitude between a pharmacist and a customer. Through this cinematic endeavour, we aspire to raise awareness and champion the pivotal role of pharmacists in enhancing global healthcare, aligning with this year’s theme: ‘Pharmacists fortifying the foundations of health systems.’
Created and conceptualised by Torque Pharma, this campaign kickstarted today with a digital film. Post the digital film, the campaign will further aim to share examples of empathy and going the extra mile for customers. Through this film, Torque Pharmaceuticals celebrates every pharmacist who plays an active role in bettering people’s lives in times of sickness and placing customers’ interests above theirs.
Mumbai: As the much-awaited festive season begins, Bank of Baroda (Bank), one of India’s leading public sector banks, has announced the launch of “BOB Ke Sang Tyohaar Ki Umang” festive campaign, which will run up to 31 December, 2023. Bank of Baroda’s festival offers include the launch of four new savings accounts with a host of benefits & concessions and attractive interest rate offers on Home, Car, Personal & Education Loans. The Bank has also tied up with Top Brands across categories such as Electronics, Travel and Food to provide festive offers and discounts for its debit and credit card holders.
During the festive period, Bank of Baroda Home Loans will be available at a highly competitive rate of 8.40 per cent p.a. onwards – with complete waiver of processing fees. Baroda Car Loans start at 8.70 per cent p.a. onwards with nil processing fee. On Education Loans, the Bank has introduced a special rate beginning at 8.55 per cent p.a., a discount of up to 60 basis points, and without collateral for students who have secured admissions in identified premier educational institutions in the country. Baroda Personal Loans start at 10.10 per cent p.a. – a discount of up to 80 basis points, with nil processing fee and higher loan limits up to Rs 20 lakh. The Bank has introduced a fixed rate of interest option in Personal & Car Loans and borrowers can now choose between fixed and floating rate of interest.
Notably, the interest on Bank of Baroda loans are calculated on the Daily Reducing Balance method, and not on the Monthly Reducing Balance method, making it more affordable for borrowers. Further, the Bank has established 112 Retail Asset Processing Centres (RAPC) in various cities for faster mortgage-based loan processing.
The Bank has also introduced a range of Savings Accounts for the benefit of its customers. These include the bob LITE Savings Account – a Lifetime No Minimum Balance Account; the BOB BRO Savings Account – a Zero Balance Savings Account for Students (16 to 25 years), the My Family My Bank/BOB Parivar Account – a Family Savings Account designed to meet the needs of the entire family and the Baroda NRI PowerPack Account. The Bank has also launched the BOB SDP (Systematic Deposit Plan), which is a recurring deposit scheme. During the festive period, these Savings Accounts come with a range of benefits & concessions.
Bank of Baroda CEO & managing director Debadatta Chand said, “The festive season is upon us and we are already seeing the early signs of a spur in demand with high-frequency indicators such as car sales and credit card spends registering record highs. Bank of Baroda’s festive campaign ‘BOB Ke Sang Tyohaar Ki Umang’ brings together a suite of attractive offerings across savings accounts, loans, and credit & debit cards. These attractive festive offers coupled with the convenience of our digital platforms will make the festive season even more rewarding and joyous for people, thereby giving a significant boost to demand.”
Bank of Baroda has also introduced attractive exclusive offers and discounts on Bank of Baroda Debit and Credit Cards and EMI offers this festive season. The Bank has tied up with leading brands across categories such as Electronics, Consumer Durables, Travel, Food, Fashion, Entertainment, Lifestyle, Grocery and Health.
Bank of Baroda’s Digital Lending platform offers a quick and convenient way to access a variety of loans. Both existing and new customers can apply easily via the bob World mobile banking app, net banking, or the Bank of Baroda website.
Mumbai: Wondrlab Network, India’s foremost platform-first martech network and Simplilearn, a leading online bootcamp for digital skills training has unveiled its latest brand advocacy campaign, #GetAheadWithSimplilearn.
This campaign marks a significant milestone, showcasing the bona fide journeys of Simplilearn alumni through candid on-screen narratives. The compelling brand film captures the essence of learners’ profound career transformations and their unfiltered perspectives on their upskilling experience – a pivotal factor in guiding them toward their desired career paths. This campaign not only highlights the exceptional attributes of Simplilearn’s programs but also emphasizes their tangible impact on the lives of these dedicated students. Above all, it reinforces Simplilearn’s transformative influence on learners, guiding them away from the allure of shortcuts to success and firmly emphasizing the value of genuine learning. It reaffirms the brand’s unwavering promise: ‘Get Certified. Get Ahead.’
Wondrlab Network, India’s foremost platform-first martech network, conceptualized and created the concept. The campaign comprises a captivating short film showcasing three learners at different life stages across India. The film commences with a narrator shutting down a “quick gain guru,” setting the stage for a deep dive into the lives of three remarkable learners. These individuals are not just data science professionals but are relatable people with multifaceted lives, early-stage to mid-to-senior professionals, going beyond their office roles. This approach aims to resonate with viewers personally, showcasing the real-world application of Simplilearn’s transformative courses. The campaign is live through Simplilearn’s digital and social media channels, including the company website, YouTube, Instagram, and LinkedIn.
Sharing his thoughts around the brand advocacy campaign, Simplilearn co-founder and chief operating officer Kashyap Dalal stated, “Our No. 1 goal internally as a team is the success of our learners, and our teams leave no stone unturned in delivering this – ranging from building the most comprehensive curriculum for latest in-demand skills, partnering with the best universities/companies, delivering a highly engaging learning experience and supporting our learners in achieving their career aspirations.”
“We decided to make this the cornerstone of all our marketing efforts as well by adopting learner advocacy as our primary focus. Through this film and in many more to come, our intent is to share real stories of real learners; and what they were able to achieve by taking up Simplilearn’s programs. We are very excited about this as a way to let our work speak for itself,” added Dalal.
“These days, people don’t simply buy into promises made by actors in a beautifully shot ad. For something as serious as professional upskilling that could be life-changing, only real people and their real stories can bring the conviction required for Simplilearn to change the game. In this film, we brought alive 3 such real stories from 3 real Simplilearn learners. With a tonality of honesty and outrightly stating that there are no shortcuts to the next level, this film motivates people to skip all such promises and take the simple way of growth. Actual, credible, and robust learning with Simplilearn,” added Wondrlab India lead integration director and business head Ankit Grover.
Sharing his thoughts about the campaign, Wondrlab co-founder & chief creative officer Amit Akali stated, “We are excited to partner with Simplilearn in creating this campaign that champions the power of genuine learning. By showcasing real people as the voice for this campaign, we deliver a very important yet urgent message in today’s world i.e. to prioritize authentic learning and not fall for quick success gimmicks.”
Utilizing the art of creative storytelling, Simplilearn has embarked on a conscious mission to unveil the authentic journeys of its learners, aiming to inspire professionals seeking to upskill and propel their careers forward. The campaign serves as a spotlight on the unique attributes that distinguish Simplilearn’s programs from the rest. Learners at Simplilearn delve into the cutting-edge realms of Generative AI, python, machine learning, and Azure, achieving mastery in DevOps through Docker and Kubernetes. Guided by industry luminaries, they tackle real-world challenges head-on. Furthermore, the campaign underscores the immense value of certifications from prestigious global enterprises and partner universities, positioning learners for aspirational career growth.
The #GetAheadWithSimplilearn campaign will include a series of videos covering success stories across various upskilling verticals. The first leg of the campaign focuses on the data category and films in the coming months will showcase the journey of learners in other professional streams.
Mumbai: Axis Mutual Fund, one among the leading fund houses in India is excited to announce the launch of its new dynamic and insightful advertising campaign, #SochaSamjhaRisk. It is a 360-degree campaign aimed at encouraging investors to understand individual risk appetites with the help of a risk profiler. The initiative also focuses on educating investors about riskometer to understand the fund risk and make informed investment decisions.
While most investors understand the importance of investing, they tend to get swayed easily by market noise. Unfortunately, everyday market fluctuations are treated as the benchmark for ‘Risk’, resulting in mutual funds being perceived as a ‘Risky’ investment avenue. This also paves way for several misconceptions amongst investors, primarily led by limited understanding of ‘risk’ and ‘tools to mitigate risk’. Therefore, #SochaSamjhaRisk is Axis Mutual Fund’s proactive step towards enhancing investor education and encouraging individuals to truly understand the risks associated with their investments.
Axis Mutual Fund MD & CEO B. Gopkumar stated, “Most investors perceive ‘Risk’ in the negative connotation and pay little heed to comprehending the real ‘Risk-Return’ trade off. As responsible investment managers, we believe investors must understand how ‘Risk’ influences their financial journey. Our latest initiative #SochaSamjhaRisk underscores the significance of well-thought-out investment decisions over impulsive, uninformed choices influenced by hearsay or market noise.”
All four videos focus on two key elements that are central to the campaign:
Riskometer: The first and second video focus on spreading awareness and educating investors about Riskometer as a key tool to understand fund risk. By familiarizing themselves with the Riskometer’s categories and aligning them with their comfort levels, goals, and investment durations, investors can make informed decisions and effectively manage risks to meet their financial goals.
Risk Profiler: The Risk Profiler is a tool to gauge one’s personal risk-taking appetite designed to help investors understand their unique risk-taking capacity by factoring in individual goals and financial objectives. Therefore, the third and fourth videos emphasize on encouraging investors to assess their risk appetite to make informed decisions.
Axis Mutual Fund SVP & head – marketing, digital & direct sales Boniface Noronha emphasized, “Axis Mutual Fund’s #SochaSamjhaRisk is a one of its-first kind of initiatives aimed at changing the dynamics of investor education by actively encouraging people to ‘understand and decode risk’. #SochaSamjhaRisk capitalizes on the core human insight of staying away from everything seemingly ‘Risky’ without truly understanding the ‘Risks’ involved. The four slice of life films capture everyday interactions to create a stronger resonance with the target audience.”
Recently, Axis Mutual Fund has introduced the risk profiler feature on its website to help investors assess their risk appetite and plan their investment journey accordingly. For this, individuals must answer a series of questions focusing on factors such as financial goals, time horizon, investment preferences, and risk aversion to understand their approach to different situations, basis which their risk appetite will be revealed.
Mirum India Pvt Ltd national creative director Naila Patel said, “While talking about risks is always tricky in mutual fund communication, this campaign gave us the opportunity to do just that – put the spotlight on risk, loud and clear! The genesis of this idea lies in the risks we take every day, the moment we step out of the comfort and safety of our homes. The big bad world can be risky, but we take the risk of navigating that big bad world because we’ve put some thought behind a risk, we’re willing to take – a #SochaSamjhaRisk. And that’s what we’re telling those who’re averse to investing in mutual funds; sure, there’s risk, but if you know how to interpret that risk with the risk profiler and risk-o-meter, there’s a story waiting to unfold – the story of you realizing your dreams.”
Mumbai: Prepare to be transported into a realm of unparalleled creativity, imagination and entertainment as ITC’s Bingo! Mad Angles presents its latest mind-bending campaign. In an industry-first move, Bingo! has harnessed the power of generative artificial intelligence (GenAI) to craft an entirely GenAI-driven campaign, bringing to life a seamless fusion of technology and creativity. This one-of-a-kind campaign is set to redefine the boundaries of snacking by combining cutting-edge GenAI technology, the zaniest of theories and an electrifying rap song.
The campaign began when Bingo! – through a cryptic TVC teaser – posed the question: “Uss Raat Kya Hua Tha?” (What happened that night), challenging consumers to unleash their inner detectives and concoct wild theories to solve the mystery. Consumers inundated the campaign pages on social media with theories that could only be described as wildly absurd and over the top. The 20 quirkiest entries were picked and later used as the foundation for Midjourney, the GenAI wizard of image generation, to conjure up a collection of surreal and uproarious memes that brought the theories to life.
As the campaign culminates, Bingo! has introduced a rap video through the storyline formed by the memes. The imaginative story was crafted into lyrics by ChatGPT. Collaborating with Uberduck AI and Musify, the lyrics come alive with a pulsating rhythm, creating a dynamic rap anthem. Runway AI, Kaiber AI and Midjourney designed an ethereal GenAI Art Gallery template, where the memes were brought to life. The virtual GenAI Art Gallery will resound with the line “Uss Raat Kya Hua Tha”, accompanied by the iconic “MMMMMMMMM” soundbite, embodying the brand’s delightful chaos. The entire GenAI campaign was executed by PixelFox, a creative agency.
Speaking on the campaign, Snacks chief operating officer Kavita Chaturvedi said, “We wanted to challenge the conventional norms of how brands engage with their audience. Bingo! Mad Angles has always stood for unleashing the unexpected and with our new campaign, we’ve taken this philosophy to a whole new level. Bingo! Mad Angles has been at the forefront of delivering ‘MMM’ ad solutions to our consumers and this GenAI-driven campaign is a testament of our commitment towards innovation and disruption.”
Mumbai: Club Mahindra, the flagship brand of Mahindra Holidays & Resorts India Ltd has launched a new brand film, showcasing amazing holiday experiences from a child’s lens. In line with the brand’s commitment to deliver magical family holiday experiences, the new campaign, titled #HappyHolidaysHappyFamilies, places a special emphasis on providing children with enriching and enjoyable adventures alongside their families, all while discovering the beauty of India.
The film opens with two school friends, where one fondly recalls her thrilling vacation and adventures, while the other imagines and lives through it. With children as the protagonists, the film beautifully encapsulates the significance of travel in a child’s life and their innate curiosity to explore new experiences.
The campaign was launched during the Asia Cup Series in September.
Sharing his thoughts on the campaign, Mahindra Holidays & Resorts India Ltd chief marketing officer Pratik Mazumder said, “Our new campaign, #HappyHolidaysHappyFamilies, not only celebrates the incredible moments families can enjoy at our resorts but also recognizes the power of children as storytellers. At Club Mahindra, we prioritize creating magical experiences for children and reimagining their holiday adventures. We firmly believe that when children are content, families find happiness, and this campaign exemplifies that sentiment.”
Club Mahindra has consistently been at the forefront of offering unique and memorable vacation experiences for families across India. With over 125 resorts spread across mountains, deserts, beaches, jungles, and backwaters; Club Mahindra offers magical family holidays. The resorts’ in-house activity center – Happy Hub, is driven by the philosophy ‘Do, Learn, Connect,’ and offers exciting games, adventure, and fun learning for kids, thus enhancing the overall holiday experience.
