ITV

Category: Ad Campaigns

  • Alstom celebrates rail as India’s economic heart in new brand campaign

    Alstom celebrates rail as India’s economic heart in new brand campaign

    Mumbai: Alstom, a global leader in smart and sustainable mobility, has unveiled its first brand campaign, titled ‘Taking India Places.’ The campaign will include the launch of a film ‘Taking India Places’ that celebrates India’s growth into an intellectual and economic powerhouse enabled by the rail for more than a century, and Alstom’s journey that is intertwined with India’s rail revolution.

    #TakingIndiaPlaces is a 360°, digital-first campaign, targeted at the 14-80 years age group. The campaign pre-buzz engagements on LinkedIn primarily driven by Alstom India employees has organically garnered over 27K engagement and over 67K impressions already. The campaign will entail social media, employee and influencer engagement, alongside activations and branded content placements to further the reach. The centre piece of the campaign, the “Taking India Places” film is narrated by the legendary Shammi Narang, former news anchor for Doordarshan television and the familiar voice behind in-train and in-station announcements for several metro lines across the country.

    Speaking about the launch of the campaign, Alstom India managing director Olivier Loison said, “Alstom is all about sustainable mobility. It is reflected in our products and solutions and in our brand promise, ‘Mobility By Nature’. Given our contribution in India for the last several decades, a hyper local brand campaign was much needed to celebrate our journey and the way forward.”

    He further added, “This campaign embodies the spirit and aspiration for progress of every Indian, and as we go places, we achieve more. India has been taking giant strides towards technological progress and self-reliance, with rail being its key driver. By enabling India’s neural network of rail with the best of talent in engineering, technology and innovation, Alstom will continue to play a part in #TakingIndiaPlaces.”

    Campaign purpose

    Alstom has been at the forefront of introducing several breakthrough technologies in India with world-class rolling stock, rail equipment, signalling, services and infrastructure. With an extensive footprint of six manufacturing facilities, five engineering centres and over 12,500 employees in India, the company has played an integral role in the modernisation and paving the way for greener rail transportation. The first-ever brand campaign for Alstom in India is designed to drive recall for the company’s contribution in India’s rail revolution over several decades. It also aims to celebrate the passion and spirit of Alstom’s workforce which is enabling this growth in their own ways and making India’s talent a force to reckon with.

    About the theme and film

    Building on the key elements of a train’s function, i.e., taking people and goods from one place to another towards economic development; the campaign is themed ‘Taking India Places.’ The story of the film ranges from the nostalgic trips to hometowns in the summer vacations, to modern day commutes in metro trains, highlighting how almost everyone has experienced the magic of rail. The freight trains that crisscross India play a vital role in keeping the economy moving. It highlights how Alstom’s trains designed and built in India are shaping a modern India while making a mark on the global stage as well. It also showcases the role being played by India’s vast talent pool in bringing about this transformation and acting as catalysts for economic growth.

  • Collective Artists Network acquires Under 25 Universe

    Collective Artists Network acquires Under 25 Universe

    Mumbai: Collective Artists Network, India’s leading creator marketplace has announced its acquisition of the Under 25 Universe, a pioneering learning-technology company focused on holistic education and independent thought leadership. Collective Artists Network’s flywheel of businesses is primed to invigorate the creator economy, targeting the very foundation of the pyramid—the student population.

    This strategic move harnesses the cult-like following cultivated by the Under 25 Universe while empowering student culture and providing students with unrivalled opportunities and support, setting them up for success within the creator ecosystem.

    “This acquisition marks an exciting milestone for Collective Artists Network and the Under 25 Universe,” said Collective Artists Network founder and group CEO Vijay Subramaniam. ” We recognise the immense potential in the student population of India and believe in the power of creators to shape the future. With our extensive history of discovering and nurturing talent in India’s vibrant pop culture landscape, we are uniquely positioned to usher students into the heart of the creator economy at an early stage. By leveraging our flywheel, we aim to provide best-in-class opportunities and propel the creator economy from the ground up, starting with students.”

    The Under 25 Universe has captivated a devoted following through its innovative app, the Under 25 summit, and multiple media platforms, fostering a strong connection with students and enhancing their cultural impact.

    “We are reimagining the way the world of students interacted, learnt and engaged with the world of professionals. We have seen that the mindset building plays a key role in crafting the life of a student, they need tools to help them think better, mental models to break down complicated concepts and frameworks to execute at scale. We are on a mission to help students turn pro and this partnership allows us to scale our impact and further our mission of making holistic learning accessible to driven students, while also providing them with the tools and resources to succeed.” said Under 25 Universe CEO and co-founder Anto Philip.

    “Collective Artists Network has a proven track record of nurturing and propelling talent, transforming influencers into entrepreneurs,” said Under 25 co-founder Shreyans Jain.”Under 25 is committed to fostering independent thought leaders through an educational approach that transcends the confines of textbooks, traditional curricula, and classroom walls. By combining the strengths of Collective Artists Network and the Under 25 Universe, the acquisition sets the stage for groundbreaking collaborations, innovation, and the rise of a new wave of creators who will shape the cultural and entrepreneurial landscape of India.

  • FUJIFILM India announces brand campaign on breast cancer

    FUJIFILM India announces brand campaign on breast cancer

    Mumbai: FUJIFILM India, a leader in cutting-edge medical technology and healthcare solutions has come up with an inspiring brand campaign, raising awareness about early detection and timely diagnosis of Breast Cancer. The ad film is called “Let’s find It early. Fight it early” and features movie star Sonali Bendre who herself is a live example of resilience against cancer.

    Conceptualised by Hakuhodo Sync Private Limited, the two minute ad film splendidly captures the story of women from all walks of life and their inhibitions to step out and discuss their health issues. Set in montages, the movie takes its audience to a whirlwind of emotions only to ignite hope, pursue women to take proactive steps for their health and highlight the importance of early detection and timely diagnosis. The narration seizes Sonali Bendre’s remarkable voyage of unwavering strength and resilience, emerging as a potent advocate in the battle against cancer aligns seamlessly with FUJIFILM India’s mission of promoting well-being and empowering individuals to confront and overcome challenges.

    Breast cancer is often surrounded by a stigma that discourages open discussions. Unfortunately, some women may mistakenly believe that effective treatments for this disease are unavailable. As per the Globocan data 2020, in India, Breast Cancer accounted for 13.5 per cent (178361) of all cancer cases and 10.6 per cent (90408) of all deaths. The ad campaign highlights Fujifilm’s cutting-edge mammography solutions, which play a pivotal role in early breast cancer detection.

    Expressing her views on the film, Bendre says, “It’s a simple message, early detection can save lives. This film beautifully encapsulates how early detection can play a crucial part in winning the battle against breast cancer. Together with FUJIFILM India, I am advocating for early detection, empowering women to step forward confidently and undergo timely screenings. Let’s Find it Early. Fight It Early.”

    Speaking on the remarkable ad film, FUJIFILM India managing director Koji Wada averred, “We take immense pride in creating and releasing this ad film featuring our esteemed brand ambassador for breast cancer screening advocacy, Sonali Bendre. Her remarkable battle against cancer has ignited hope among numerous cancer survivors. Our dedication lies in providing state-of-the-art technological solutions and advanced medical devices to facilitate early screening and diagnosis.”

    FUJIFILM India vertical head, corporate communications & CSR Abhi Shekhar Singh added, “Shot with a crew of over 100 people, this ad film was done in 1 day in Mumbai. As a brand professional, this was a very proud moment for me because this was shot on Fujifilm Fujinon Premista Cine lenses and the Director and Director of Photography have done good justice to the treatment and made the storytelling very empathetic. I hope the campaign would be able to take the corporate message of Fujifilm to its audience and would be able to resonate the ethos of realization of a sustainable society basis the Sustainable Value Plan 2030 of Fujifilm Group.”

    “It is a matter of pride that we were able to carry out the social message on early detection of breast cancer through our creative planning. The subject is challenging and from a creative perspective, it was Hakuhodo Sync’s effort to make the treatment very classy yet hard-hitting. The Corporate Advertising mandate of FUJIFILM India has grown strength by strength and we are very happy to add-value to the good social efforts of the brand,” said Hakuhodo Sync Private Ltd business partner Vineet Grover.

    FUJIFILM India’s alliance with Bendre as the brand ambassador for the breast cancer screening advocacy of Healthcare Business signifies a milestone in their relentless pursuit of improving healthcare outcomes and creating a society that values preventive healthcare. FUJIFILM India is at the forefront of women’s diagnosis, offering an extensive array of diagnostic products that are bolstering its presence in the Indian diagnostic market. The ad culminates with a powerful and impactful message stressing the significance of early detection: ‘Let’s find it early. Fight it early.’

  • adidas launches ‘3 Ka Dream’ campaign

    adidas launches ‘3 Ka Dream’ campaign

    Mumbai: Rooted in the belief ‘impossible is nothing’, adidas sets the stage for the ICC Men’s World Cup 2023 with its ‘3 Ka Dream’ campaign. A testament to the country’s unwavering support for team India, 3 Ka Dream gives words to over a billion Indian fans’ dream to see their team win a third ODI World Cup.

    With lyrics crafted to evoke a sense of unity, ‘3 Ka Dream’ serves as a rallying cry for cricket enthusiasts, igniting a sense of belief to achieve the dream. While the track is sung by the talented Indian rapper Raftaar, the film features cricket’s powerhouses – Rohit Sharma, Virat Kohli, Hardik Pandya, Shubman Gill, Ravindra Jadeja, Shardul Thakur, Mohammed Siraj, and Kuldeep Yadav alongside passionate fans.

    A beautiful montage of emotions of both cricketers and fans, the film brings alive the unwavering hope that every fan holds, as they cheer for their beloved team to bring home the 3rd ODI World Cup. The campaign is an embodiment of adidas’ belief, where all it takes is passion to prove that Impossible Is Nothing.

    Speaking on the campaign launch, adidas India senior director Sunil Gupta said, “Cricket holds a special place in the heart of every Indian. With the World Cup being held in India, the stakes are higher than ever and so is the desire to watch the team succeed. 3 Ka Dream channels the raw energy into an anthem that aims to unify India in its relentless dream for a third world cup victory.”

    Conceptualised by Creativeland Asia, ‘3 Ka Dream’ is more than just a campaign; it’s a nationwide movement that invites all of us to unite and dream boldly. To ensure that this powerful message resonates far and wide, adidas has employed a multi-pronged approach and will be leveraging a diverse range of media platforms, including digital, print, radio, and an on-ground retail activation that will give Indian fans a platform to showcase their support. Additionally, the heart-pounding anthem will also be available on all major audio platforms, including Spotify, Jio Saavn and more.

    In celebration of the World Cup being held in India, adidas has modified the recently revealed ODI jersey. Now the three white stripes on the shoulders will be replaced with the tricolour, and the BCCI logo will have two stars representing the 1983 and 2011 ODI victories. While team India will be seen sporting the same on the field during the World Cup matches, the jerseys will also be available for fans in limited numbers. Additionally, to mark the occasion, the brand has launched 2023 pairs of the adidas grand court, a special World Cup edition shoe, where the first two stripes will have 1983 and 2011 printed and for the third stripe an insert with 2023 will be given separately to complete the “3 ka Dream”. Both the limited-edition jerseys and adidas grand court shoes will be available for fans to purchase at all adidas stores and at https://www.adidas.co.in/cricket.

  • 82.5 Communications helps bring alive PhonePe SmartSpeaker

    82.5 Communications helps bring alive PhonePe SmartSpeaker

    Mumbai: PhonePe has just redefined real-time voice payment alerts, with the launch of a first-of-its-kind celebrity voice feature on its SmartSpeakers in collaboration with Indian actor,  Amitabh Bachchan. Instead of the automated payment confirmation message while shopping, shoppers and merchants will now hear the treasured voice of Bachchan. Part of PhonePe’s Golden Voice Project, this is an innovation that is set to delight every Indian.

    Bringing this idea to life is 82.5 Communications, an advertising agency that is known for its ‘Ingenious Indian Ideas’. The 82.5 team recognized the transformative power of Bachchan’s voice and set out with one goal in mind – to ensure that the iconic intonation, baritone and style of Bachchan reaches every Indian through the SmartSpeaker. To do so, the team delved deep into the charming personality and various nuances of Bachchan. And then worked extensively with the man himself, collaborating with him to deliver the unique messages in his unmistakable style    

    Commenting on the 82.5 x PhonePe collaboration for the Golden Voice project, PhonePe brand marketing & director Ramesh Srinivasan said, “The intent was to change the way merchants get their payment alerts, reminders and other notifications. We are glad to have 82.5 Communications partner with us on this. They were able to lend their ingenious touch to the existing prompts and turn it into something magical, in a manner that every merchant and customer shall now feel and hear Mr. Bachchan’s presence in every part of the country.”

    82.5 Communications COO Mayur Varma said, “PhonePe SmartSpeakers speaking in electronic voices were going to get a massive voice upgrade. Big B was bringing in his baritone, and we got the opportunity to set the tone of voice that was uniquely PhonePe. Henceforth, there will be a clear distinction between PhonePe SmartSpeakers and the ‘rest of them’.”

    82.5 Communications – South executive VP & branch head Naveen Sharma said, “This is a cracker of a collaboration. What a lovely way to be present in every nook and corner of the country and interact with the consumer day in and day out, that too through the most celebrated voice in the country. We at 82.5 Communications are thrilled to have partnered with PhonePe in creating this.”

    82.5 Communications – South executive creative directors Sangeetha Sampath and Ravikumar Cherussola elaborated on the process, “We wanted every merchant and customer to truly feel Mr. Bachchan’s unique intonation and baritone. Just like every Indian, we are huge Big B fans too. And that is what set the goal for us to bring alive the iconic style of Mr. Bachchan to every Indian through the PhonePe SmartSpeaker.”    

  • A23 launches new brand campaign featuring Shah Rukh Khan

    A23 launches new brand campaign featuring Shah Rukh Khan

    Mumbai: India’s leading multi-gaming platform with more than 60 million registered users, A23 (Head Digital Works), has announced the launch of its highly anticipated A23 Poker application. Designed to provide a skill-based and exhilarating poker experience alongside their new brand campaign featuring Brand Ambassador Shah Rukh Khan. A23 Poker combines the thrill of real-money gameplay with innovative features and UX never seen before in the industry. Upholding A23’s commitment to security and player protection, this cutting-edge app incorporates robust security measures and protocols that have become synonymous with the brand.

    Khan is seen using his great Poker skills to get himself out of a tight spot in the new brand film for A23 Poker. The screenplay and dialogues consciously uses phrases and terminology like raise, all in and more in the ad to highlight the product offerings and appeal to all poker enthusiasts. With this campaign, A23 aims to captivate all online real money gamers in the country with a focus on Indian poker players. Parallelly, carrying forward its long running messaging around safe and mindful behavior while gaming online, the brand launched the fourth edition of its ‘Responsible Gaming’ film.

    Poker enthusiasts can now dive into a virtual world where skill and strategy reign supreme, creating a dynamic and immersive environment unlike any other. All this while still playing responsibly with robust AI-driven features. With A23’s proven superiority in the online real-money gaming sector since the last 17 years, the new app will carry forward the identical engaging experience for users along with exciting new formats and tourneys.

    With the online real-money gaming industry in India experiencing remarkable growth, the launch of A23 Poker comes at an opportune moment. The Indian online gaming market has witnessed a surge in the number of online poker players, driven by the increasing popularity of the game and the accessibility provided by deep internet penetration. Recognising this trend, A23 Poker aims to cater specifically to the Indian poker fans, offering a platform tailored to their preferences and requirements. As more and more players in India embrace online poker as a source of entertainment, A23 Poker stands ready to provide an engaging experience that meets their expectations. Standing firm on the company’s ‘Responsible Gaming’ initiative, the platform comes inclusive of best in class checks and balances to ensure a safe, healthy and secure gaming experience.

    Commenting about the new campaign, Khan mentioned, “A23 is one of most significant names when it comes to skilled based online gaming in our country. After becoming one of the leading online rummy platforms, they have now leveraged the experience and insights to create an exciting new product, A23 Poker. I am confident that the new app will appeal to every poker fan in the country and has something unique to offer. Congratulations to the team!”

    Head Digital Works VP- marketing Gunnidhi Singh Sareen said, “The new campaign for A23 Poker is a testament to our commitment to deliver a high-quality product for our users. The launch film illustrates our brand ambassador in an action packed sequence while capturing the essence of the new product. This is the first instance for A23 to come up with a long running ad film (90 sec) and I am eager to witness how it is received by our audience. These ads are sure to create a positive stir amongst poker enthusiasts in the country. We also released a new ‘responsible gaming’ film to educate users about healthy and safe ways to game online.”

    The new 90 second ad delves into the heart of poker, emphasizing the unique challenge, excitement and intensity that arises when players are truly tested on their skills and strategic prowess, showcasing the unparalleled experience offered by A23 Poker. The ‘responsible gaming’ film highlights the importance of setting budgets while playing real money online games. A23 Poker and Responsible Gaming films are live across all major OTT and OLV channels in Hindi.

  • Max Fashion’s ‘Amio Durga Campaign’ returns with grand celebrations across multiple cities

    Max Fashion’s ‘Amio Durga Campaign’ returns with grand celebrations across multiple cities

    Mumbai: Max Fashion has unveiled the highly anticipated second edition of its month-long Pujo campaign, “Amio Durga” starting 18 September. Launched through a powerful video, the campaign aims to acknowledge the modern-day avatar of Durga – ‘the women’, who gracefully navigate through multiple roles in their daily lives. The initiative is aimed at recognizing and celebrating women from all walks of life and diverse backgrounds who continue to make a difference around them.

    The campaign invites women from all walks of life to come forward and share their inspiring journeys. A distinguished panel of judges will evaluate the submissions, and the winners will be revealed and exclusively rewarded during the grand finale on 7 October at the City Centre New Town, Kolkata.

    “Women are the backbone of our society and it’s high time that we acknowledge their hard work and dedication. The Amio Durga campaign is our way of not only recognizing but honoring these incredible individuals, ensuring their extraordinary achievements do not go unnoticed,” stated Max Fashion India territory head Rajib

    “Max Amio Durga 2.0” will stand out as a unique experience for consumers, with an exciting line up of activity and engagement over a 40 day period. Speaking on the occasion, Max Fashion India head of marketing Pallavi said, “We are delighted to initiate an expressive and celebratory campaign to honour the women of today who are no longer confined to gender roles, are courageous and head their passion and profession every day. I invite all our Durga in the society to come forward and share their stories of strength which will inspire and pave the way forward for not just all women but also the men in our society to recognize and empower strength around us”.

    This year’s activation targets multiple cities in the Eastern part of India, including West Bengal, Odisha, Jharkhand, and parts of the Northeast, making this festive campaign bigger than ever. With 2 new stores coming up this period, Max will continue to ramp up presence in the  East. 

    Keeping up with the festive spirit, the brand throughout the region is also hosting a series of exciting events and deals which will continue till 24 October.

  • Panasonic announces #WelcomeToAdulthood returns

    Panasonic announces #WelcomeToAdulthood returns

    Mumbai: Panasonic Life Solutions India – a leading diversified technology company is delighted to announce the launch of #WelcomeToAdulthood’s second edition – a guide to empower young adults through the intricate journey of adulthood. The campaign focuses on the next step to adulting and, aims to connect with couples who are in their mid-to-late twenties ready to explore their new phase of relationship. In this transformative chapter of life, setting up a home with your partner comes with its own set of excitement and challenges. #WelcomeToAdulthood crafted in collaboration with The Scribbled Stories addresses these real-life incidents through a light-hearted, animated storytelling to deliver an even more enriching experience.

    Panasonic Life Solutions India CSR & head corporate communications Pooja Garg Khan shared her thoughts on the campaign, “With half of India’s population under the age 30* – a major set of our youth is at this transformational phase. Transitioning to adulthood is a major leap of faith. It is filled with emotions, challenges and most important – sharing the mutual levels of comfort, convenience and the (soul) connect, with your partner. Whether it is about having a mutually agreeable temperature for AC, while sleeping or, streaming your favourite show on a large screen LED TVs – appliances do play an important role in our living spaces.  

    At Panasonic Life Solutions India, we understand our audience, the emotional roller-coaster they have to go through this phase. #WelcomeToAdulthood is a strategic campaign designed to empower youngsters to make informed choices regarding their home appliances. The digital campaign has been crafted based on insights driven by the community and aims at elevating the overall quality of life at each juncture.”

    This year’s #WelcomeToAdulthood edition will continue to provide valuable buying guides to young audience, ensuring they make informed decisions while purchasing home appliances, enhancing their quality of life and making cherished moments even more memorable – whether spending quality time with their partner while baking, enjoying a cosy movie night, or doing the laundry together. With the intention of guiding consumers through this journey of appliance selection, Panasonic has curated a series of comprehensive buying guides and emphasizes on the pivotal role appliances play in various stages of life, underscoring the significance of selecting durable and sustainable options aligned with current and future needs.

    #WelcomeToAdulthood campaign reaffirms Panasonic Life Solutions India’s commitment to its customers by providing them with the knowledge and resources they need to make informed decisions about their home appliances. By prioritizing durability and sustainability, the campaign ensures that individuals entering adulthood can create lasting memories with their loved ones while enjoying the benefits of top-notch home appliances.

    *The information is basis National Family Health Survey NFHS-5

  • MobiKwik’s new campaign with Manoj Bajpayee showcases easy credit card bill payments

    MobiKwik’s new campaign with Manoj Bajpayee showcases easy credit card bill payments

    Mumbai: Instant settlement of multiple credit card bills, timely reminders of credit card payments, real cashbacks are some of the features that MobiKwik, a leading digital banking platform, is highlighting in a comical way in their latest series of digital film campaign starring Bollywood actor Manoj Bajpayee. The four-film series highlights the platform’s credit card bill payment solutions with Bajpayee’s brilliant acting and comic timing.

    The campaign, conceptualized by the creative minds at Famous Innovations and brought to life by Eipi Media, seamlessly captures Bajpayee as a thirsty actor in his posh vanity and how he is bombarded with options. Or the case of a loving husband who is worried about his wife going on a shopping spree or forgetting his anniversary. Or portraying himself as an actor who is sitting in for a script reading session and how he is annoyed by the lack of quality. All these daily struggles of a commoner are beautifully weaved in the daily struggles that a commoner faces in their everyday life. A consistent thread throughout the videos highlights MobiKwik’s exceptional offerings, contrasting them against the minor annoyances of traditional bill payment methods, like excessive questions or missed reminders.

    MobiKwik director – marketing Monika Mishra said, “We are absolutely thrilled to be collaborating with an acclaimed actor like Manoj. His ability to seamlessly transform into a wide range of characters, from gritty to relatable ones, has often struck a chord with audiences from diverse backgrounds. Just like how he can connect with the mass, we aim to empower our users with straightforward, cutting-edge tools for managing their credit cards and monitoring their spending patterns – a game-changer for their financial well-being.”

    Applauding MobiKwik and the broader fintech industry for ushering in an era of financial inclusion, Manoj Bajpayee expressed, “MobiKwik has always been an epitome of innovative products and services, and I’m thrilled to be a part of a campaign which actually highlights to the users about the many features of credit cards bill payment. Seeing how MobiKwik is touching every corner of our diverse nation is incredibly inspiring. The campaign’s slice-of-life approach, sprinkled with delightful humour, transforms it into a truly captivating initiative which will deeply resonate with the audience.”

    The films have a whimsical tone and eloquently present app features like timely payment reminders, instant bill settlement, detailed analytics of credit card spending and real cashback. Each film concludes with a succinct tagline: “MobiKwik, the no-nonsense app.”

    The campaign is live on all digital platforms.

  • Pepe Jeans unveils AW23 campaign: “W11 Love from London” with model Lila Moss

    Pepe Jeans unveils AW23 campaign: “W11 Love from London” with model Lila Moss

    Mumbai: As Pepe Jeans London celebrates its 50th anniversary under the seasonal story “I Love London”, the original London-born denim lifestyle brand presents captivating collaborations with two London style icons that pay homage to its timeless London heritage.

    First revealed is the “W11 LOVE FROM LONDON” campaign, lensed by photographer Alasdair McLellan capturing British model Lila Moss, whose captivating presence graces covers worldwide, as she embarks on a journey through the spirited streets of W11, which encompass the vibrant neighbourhoods of Notting Hill and Ladbroke Grove in West London. Each location effortlessly complements the London Boho looks from the Pepe Jeans AW23 collection, creating an enchanting narrative that captures the true essence of Pepe Jeans’ birthplace.

    Lila showcases the latest styles from the collection, including iconic denim pieces made from 100 per cent recycled fibres, a houndstooth wool coat with military details, a wide-leg chino in soft corduroy, baggy palazzo pants with a relaxed fit in a soft twill fabric, and a double-breasted houndstooth wool-blend blazer, to name just a few.