ITV

Category: Ad Campaigns

  • ACUVUE onboards Ranveer Singh to reinforce their vision of transforming eye health in India

    ACUVUE onboards Ranveer Singh to reinforce their vision of transforming eye health in India

    Mumbai: Johnson & Johnson Vision, a global leader in eye health and part of Johnson & Johnson MedTech, today announced that it has joined hands with Ranveer Singh to encourage Gen Zers and millennials to try contact lenses. The campaign is aimed at amplifying ACUVUE’s mission to build awareness for eye health and welcome new contact lens wearers. It focuses on:

    ●   Emphasising ACUVUE  as the #1 selling brand family of contact lenses worldwide*, thereby motivating consumers to try contact lenses

    ●   Encourage consumers to consult an optometrist for an eye check-up and a great first-time contact lens fitting experience

    ●   Introducing small packages at accessible pricing to bust myths about high price points of contact lenses

    Over the last few years, ACUVUE has spearheaded the transformation of eye health in India. The brand has adopted effective measures to understand the needs of Indian consumers and address their apprehension about the usage of contact lenses. In fact, ACUVUE® is relentlessly working towards bridging the gap between consumers and optometrists by increasing awareness around the category and motivating consumers to go for regular eye check-ups.

    Consumers often turn to their peers for advice on contact lenses instead of consulting an expert. This campaign is an effort to lead consumers to consult an optometrist, who should be their first port of call for information on contact lenses as well as spread awareness about eye health in a light-hearted and meaningful way. With Ranveer Singh headlining the campaign, we hope to build a strong, committed, and engaging connection with the youth in India.

    Johnson & Johnson Vision business unit director vision care India Tiny Sengupta said, “ACUVUE is leading by example and transforming eye health in India by creating awareness around contact lenses. ACUVUE is the #1 selling brand family of contact lenses worldwide*, but contact lens usage is still low in India. We are on a mission to make ACUVUE the No.1 choice of contact lens brand In India.

    The campaign intends to build a behaviour amongst the youth of going for a regular eye check and asking an expert before trying contact lenses for the 1st time. We aim to make contact lenses accessible for consumers and ensure that consumers are equipped with the right set of information about contact lenses, amidst all the surrounding myths and misconceptions about the category.

    We are excited to welcome Ranveer Singh, India’s youth icon, and harness his power to expand our reach to a wider audience. His influential voice will be instrumental in connecting with more consumers and spreading awareness about the benefits of ACUVUE. His charisma and popularity among the youth will be helpful in building a new generation of well-informed consumers. Through this campaign, we are excited to continue transforming the trajectory of eye health in India.”

    Expressing his excitement about the new collaboration, superstar Ranveer Singh added, “It is an absolute pleasure to join ACUVUE in their journey to lead conversations around eye health in India. This campaign gives me an opportunity to inform the youth on the importance of eye health. I am looking forward to the young consumers joining me in this journey by visiting an optometrist for their first contact lens fitting experience.”

    The #AcuvueSePoochho campaign has a humorous touch, leaving the audience with a call to action to visit www.Acuvue.co.in for the right information on contact lenses. Conceptualized by Ogilvy India, #AcuvueSePoochho pioneers the conversations around a reliable source for information on contact lenses and the importance of meeting with optometrists for their expert guidance. 

  • Myntra & Toaster urge viewers to ‘Find your own beauty’ with new campaign

    Myntra & Toaster urge viewers to ‘Find your own beauty’ with new campaign

    Mumbai: Myntra Beauty has announced the launch of its new marketing campaign strengthening its positioning as the ultimate premium and luxury beauty destination. The campaign film has a unique, musical take on how in a world full of trends that change every day, it’s important to find what’s best & trendy for you.

    Myntra Beauty is a host to thousands of premium & luxury beauty brands that provide an array of high-performing beauty, skincare, and hair care products, among others. This particular campaign highlights how shoppers can discover products that effortlessly cater to individual beauty and personal care requirements.

    Myntra director – digital marketing Abhishek Gour said, “In a world where beauty knows no bounds, our new Myntra Beauty Brand Campaign speaks directly to those who embrace their individuality, irrespective of what’s trending. ‘Find Your Own Beauty’ is more than a tagline – it’s an invitation to celebrate the unique canvas that is ‘you’. Through the lens of this captivating ad film, we spotlight the essence of effective, tailor-made beauty and personal care solutions. We truly believe that each person’s beauty journey is as distinct as their personality, and this campaign brings Myntra Beauty’s high-performing range of premium and luxury offerings to the fore, especially for shoppers on their quest to find individualized, impactful head-to-toe self care solutions.”

    Toaster India chief creative officer (CCO) Ira G quoted, “Beauty as a concept is complex and as a category it’s cluttered. We wanted to do something that solved for both. The message is clear – our beauty needs are unique & we now have a destination where you can easily find what’s best suited for your nuanced beauty needs vs settling for what’s trending or the bestsellers. The film is delivered in a fresh and super entertaining way. We’re lucky to have Abhishek and the team at Myntra who trusted our vision on this brief.”

    Toaster India managing director Bhawika Chhabra added, “With more than 2000 brands to choose from, we wanted to position Myntra Beauty as a luxury beauty & personal care destination that speaks to the nuanced needs of the self-aware audience who are looking for specific solutions in an influencer and algorithm driven world that tries to push seemingly personalised ideas to them.”

    The film was brought to life by EO2 Exp as the production house seen through the eyes of Disha Daswani, the director.

  • Seagram’s Royal Stag Packaged Drinking Water unveils ‘A Billion Films for A Billion Fans’ campaign

    Seagram’s Royal Stag Packaged Drinking Water unveils ‘A Billion Films for A Billion Fans’ campaign

    Mumbai: Strengthening its long-standing association with cricket at the global level, Seagram’s Royal Stag is thrilled to announce the launch of an innovative and immersive AI-led fan experience ‘A Billion Films for A Billion Fans’. The campaign features three of India’s most talismanic cricketers, team captain Rohit Sharma, Jasprit Bumrah, and Surya Kumar Yadav. Fueling the larger-than-life emotions associated with cricket, the brand aims to ignite a whole new generation of young cricket fans, many of whom are witnessing their first World Cup in India as adults.

    This World Cup is happening in India and is already slated to be the “Greatest World Cup Ever.” Syncing with the brand’s ‘Live it Large’ philosophy, the AI-integrated campaign gives each fan an opportunity to become part of a personalized film featuring the cricketers. Conceptualized in association with creative agency partners FCB India, Digital Agency partners Dentsu India, Technology Partner Artizens Events, and Experiential solutions & media partners Wavemaker; the campaign is groundbreaking where every fan is able to not merely live their dream, but also, live large.

    The whole fan experience has been curated keeping today’s youth, aka, the digital natives, in mind by offering them a simplified user journey. A selfie and a voice sample coupled with the power of regenerative AI creates an ultimate fan experience. With these tools, the campaign uses the power of generative AI technology and machine learning, to create a platform that enables each fan to feature themselves as part of the Royal Stag Live It Large star cast. With the aid of this innovation, each fan can create a personalized edit of the film. Face-mirroring algorithms precisely map the unique facial features of fans onto the characters in the main film. In addition, with just a brief voice sample it also emulated the tone, pitch, and nuances of the fan’s voice. In essence, this campaign will transform the consumer journey into an extraordinary yet personal experience. The consumer experience also gives the fans a chance to go beyond boundaries and get close to their favorite players and World Cup trophy.

    The campaign will be amplified through a high-decibel 360-degree plan spread across digital, print, radio and OOH to offer an immersive, unforgettable experience.

    Pernod Ricard India chief marketing officer Kartik Mohindra stated, “Royal Stag aims to share the electric atmosphere in the stadium with cricket fans across the world. As a partner of ICC, AI allows us to deliver a truly “Live it large” experience to die-hard cricket fans everywhere. This year, we are giving each fan the power to craft their own Live It Large Story through this unique AI platform that integrates with the brand’s commitment to relishing every moment in their journey to success. While on one hand we celebrate cricket’s heritage, on the other we have embraced cutting-edge technology to broaden brand engagement and inspire cricket fans to immerse themselves in their favorite sport like never before.”

    FCB India president Abhinav Kaushik added, “In an age where experience is the only currency amongst the digital natives, how can a cultural icon like Royal Stag do something that epitomizes ‘large’ during the biggest sporting spectacle of the year. This was the starting point of the brief, and we are excited that this idea truly allows every cricket fan to create their own unique ‘Live it Large’ experience. I am confident that this power of creativity fuelled by technology, will not only deliver brand engagement but enhance the love for the brand multi-fold.”

    Wavemaker CEO – South Asia Ajay Gupte said, “Cricket World Cup is undoubtedly one of the most celebrated sports properties and this World Cup 2023 is touted to be the greatest ever. Through this collaboration, we aim to extend brand synergies and offer a unique, memorable, and thrilling ‘Live it Large’ experience to each and every cricket fan”.

    Dentsu Creative India CEO Amit Wadhwa said, “This campaign provided us a big platform where we could showcase how modern creativity can be infused into the Indian Cricket fandom. It’s a great example of how technology can be used to enhance and enrich our connection to sports and entertainment. This multi-faceted campaign has the potential to inspire fans to become more deeply involved in their favorite sport, creating memorable moments and experiences that will stay with them for a long time.”

    Artizens Events & Experiential Solutions founding partner Aditya Joshi said, “As technology partners to this innovative campaign, we are trying to harness the connection with the Generation Large who crave for social currency and vicarious thrills by bringing together AI and Machine learning and creating a never seen before immersive experience.”

    The ICC Men’s World Cup is scheduled to take place in India from 5 October to 19 November. Royal Stag is an associate partner for all ICC events.

  • Dettol and NDTV’s ‘Banega Swasth India’ celebrate launch of 10th season

    Dettol and NDTV’s ‘Banega Swasth India’ celebrate launch of 10th season

    Mumbai: NDTV, India’s most trusted news network, is back with the triumphant 10th season of ‘Banega Swasth India’, which is India’s longest running public health campaign. This milestone period marks a decade of unwavering commitment to promote health, wellness, and unity across India.

    ‘Banega Swasth India’ was started nine years ago by NDTV, in partnership with Dettol. In the last nine years, this multiple award-winning campaign has reached more than 24 million children in India through a series of programmes, innovations, activities and tools–all aimed at making hygiene an inextricable part of everyone’s lives.

    In its 10th year, the campaign focuses on One World Hygiene for Global Health and Well-being with the power of 10– Dus Ka Dum, and highlights the strengths, learnings, experiences and achievements of the Banega Swasth India campaign. The primary aim of One World Hygiene is a reminder to show empathy and solidarity with those who may not have access to essential hygiene resources. It’s a call to action to bridge the gap between the privileged and the underserved, ensuring everyone can lead a healthy life. The 10th season will also look forward to Dus Kadam – the emerging challenges that the campaign aims to address.

    Dettol and NDTV’s ‘Banega Swasth India’ initiative has grown stronger and become the hope of millions. The event is a forum that has attracted the most powerful and influential voices in support of the cause, from Vice Presidents and Chief Ministers to Oscar winners, Magsaysay awardees and Nobel laureates, all compassionate individuals to address and take action on some of the country’s most critical health issues. This initiative has been acknowledged publicly by Prime Minister Narendra Modi for its impact on public awareness. The live event on 2 October every year, highlights how better hygiene and nutrition can improve India’s health.

    With a focus on promoting health and wellness across India, the 10th season was graced by a number of distinguished guests including Droupadi Murmu, Her Excellency the President of India; Eknath Shinde, Chief Minister of Maharashtra; Nitin Gadkari, Minister of Road Transport and Highways, Government of India; Gajendra Singh Shekhawat, Union Minister of Jal Shakti, Government of India; Conrad Sangma, Chief Minister of Meghalaya; Brajesh Pathak, Deputy Chief Minister and Cabinet Minister of Medical Education, Medical and Health and Family Welfare, Government of Uttar Pradesh; Ashok Gehlot, Chief Minister of Rajasthan and Laxmi Narayan Tripathi, LGBTQIA activist. Apart from these famous dignitaries, Bollywood celebrities such as Rakul Preet Singh and Bhumi Pednekar also graced the gathering. The program also featured performances by charismatic artists such as Daler Mehndi, Neha Kakkar, Adnan Sami and sensational Nagaland rapper Moko Koza.

    Campaign ambassador Ayushmann Khurrana states, “Banega Swasth India has been a journey of hope, awareness and positive change over the last 10 years. In this monumental 10th season, let’s take Dus kadam to fulfil the campaign’s aim, One World Hygiene. I am reminded that health is indeed our greatest wealth. Together, we can inspire millions to live healthier lives and build a stronger and happier India.”

    AMG Media Network CEO & editor-in-chief, NDTV Limited director Sanjay Pugalia states, “With this triumphant season 10 of Dettol Banega Swasth India we like to express our gratitude and educate the people that One World Hygiene is not just a concept; it’s a commitment to a healthier, safer, and more compassionate world. Let’s come together, transcending boundaries, and make it a reality. Our future depends on it.”

    Reckitt chief executive officer Kris Licht states, “We are enormously proud of Banega Swasth India and we are grateful to our partners for joining us in our pursuit of a cleaner, healthier world. As we celebrate this important milestone recognising our 10 years of partnership, we must continue to innovate and find new ways to elevate Banega Swasth India, including ensuring we leave no one behind.“

    Reckitt South Asia executive vice president Gaurav Jain states, “With the 10th season of Banega Swasth India, the One World Hygiene inspires us all to work together for a healthier and brighter future of India. We are turning the spotlight on the future, fostering global unity for a healthier tomorrow”.

    Reckitt director-external affairs and partnerships South Asia Ravi Bhatnagar states, “As Banega Swasth India celebrates a decade of tireless dedication, we are reminded that in the fight against climate change, One World Hygiene encourages sustainable hygiene practices that protect human health and the environment to ensure a healthier planet for future generations. Hygienic world lies in unity, strength and relentless pursuit of a healthier world.”

    Over the years, NDTV-Dettol Banega Swasth India leads to many firsts by reaching 850,000 schools with hygiene content, hygiene olympiad, hygiene play parks, hygiene music album, India’s first climate resilient schools, folk art and delivering hygiene programmes that are culturally adaptive. India’s first-ever public health and hygiene-focused podcast Swasthya Mantra was also launched as part of the program, along with Hygieia, an online game.

    Dettol and NDTV have been working towards a clean and healthy India since 2014. Into its tenth season, Banega Swasth India embarks on a journey of transformation. This year the goal is to envelope the whole world. The goal of good hygiene & health has to be a global goal – One World Hygiene. In this season, a newly formed council of Padma awardee doctors created a roadmap for One World Hygiene.

  • Hisense elevates its game with Ravindra Jadeja as brand ambassador

    Hisense elevates its game with Ravindra Jadeja as brand ambassador

    Mumbai: Hisense, the global leader in consumer electronics and home appliances, is pleased to announce the appointment of Ravindra Jadeja, the renowned cricketer and all-rounder, as its brand ambassador for the television, AC, and refrigerator categories. He is the company’s first ambassador in the Indian market. This strategic partnership underscores Hisense’s dedication to excellence, versatility, and innovation, reflecting Jadeja’s remarkable skills and popularity among young and aspirational consumers.

    In line with Hisense’s global brand culture, which promotes sports and sports stars to engage with the youth, the company has embarked on an exciting journey in the world of cricket, aligning itself with the Hisense Group Philosophy. This pursuit of the Group’s culture brings Hisense into the realm of cricket, and it does so by partnering with none other than the leading all-rounder and a power pack performer of Team India – Ravindra Jadeja.

    Jadeja, celebrated for his exceptional all-round abilities in cricket, epitomizes the spirit of Hisense’s diverse product range. Just as Jadeja excels in various facets of cricket, Hisense offers a comprehensive selection of products, ranging from cutting-edge televisions to energy-efficient air conditioners and dependable refrigerators. This collaboration represents a mutual commitment to versatility and excellence that resonates with consumers nationwide.

    Incorporating a sports icon like Jadeja into its brand ambassador portfolio is a momentous step for Hisense as the company continues to expand its presence in the Indian market. This partnership also strengthens its association with the worlds of sports and entertainment, showcasing the brand’s dedication to connecting with its consumers on a personal and meaningful level.

    Commenting on the collaboration, Hisense India CEO Pranab Mohanty expressed his enthusiasm, stating, “We are thrilled to welcome Ravindra Jadeja into the Hisense family as our brand ambassador for the television, AC, and refrigerator categories. This announcement is strategically timed with the Cricket World Cup starting in India soon and his exceptional skills, both on and off the cricket field, make him the perfect embodiment of our brand’s values. We believe that his association with Hisense will resonate with our young and aspirational consumers. Our deep understanding of the market underscores our commitment to reaching the very heart of Indian consumers, where their passion points lie, and we are determined to create a profound impact in their minds.”

    Jadeja expressed his excitement about the collaboration, saying, “I am honored to be brand ambassador of Hisense, a brand that shares my passion for excellence and innovation to offer exceptional products and also is associated with some of the biggest & global sporting events across the world. Hisense’s diverse range of products mirrors my personality as an all-rounder in cricket. I look forward to being a part of the Hisense journey and connecting with the brand’s young and aspirational consumers.”

    With this announcement, Hisense is also rolling out its campaign ‘’Perfecting the perfection’’ with Jadeja in its first appearance with Hisense products like television, AC, and refrigerator. In this consumer engagement program, participants can win a 4K Hisense Smart TV.

    This collaboration between Hisense and Jadeja is a strategic move by Hisense to strengthen its presence in the India market and it marks the beginning of an exciting journey that promises to bring innovation, excellence, and versatility to Indian households. In this festive season Hisense is ready to roll out a slew of new and innovative TV’s like the U7K, U6K and E7K which will bring the stadium experience to home for enjoying the upcoming Cricket World Cup.

  • Parle Agro unleashes OOH campaign for Frooti storytelling

    Parle Agro unleashes OOH campaign for Frooti storytelling

    Mumbai:  Entering the festive season, Parle Agro, the leading player in the Indian beverage industry, has unveiled a large-scale, disruptive Out-of-Home (OOH) campaign bringing their iconic mango drink, Frooti, into the spotlight. The mission is clear – achieve widespread visibility for the brand during this season and become an integral part of India’s major festive celebrations.

    This campaign marks the first time in five years that Parle Agro has launched such an extensive outdoor media blitz for Frooti during the festive months. Frooti currently dominates prominent locations in key cities across India, employing a creative approach that builds storytelling through outdoor advertising. This innovative strategy aims to captivate audiences and immerse them in a narrative that’s as refreshing as a sip of their iconic mango drink.

    Parle Agro created dynamic content for DOOH, effectively breaking through the clutter and creating substantial impact. This outdoor strategy is also aptly timed, coinciding perfectly with the ongoing festive fervour. The brand has meticulously aligned its media deployment and campaign messaging with various regional festivals, ensuring a seamless connection with the essence of each celebration.

    A noteworthy example was witnessed during Mumbai’s Ganpati Visarjan. Parle Agro created custom Frooti ads to bid farewell to Lord Ganesha, strategically placing them at key locations such as Juhu Chowpatty and Marine Drive. These ads conveyed a heartfelt message of saying goodbye to the idols as they were immersed in the sea, becoming an integral part of the Ganpati celebration. This is the first time, Digital Out-of-Home (DOOH) advertising has been used this uniquely and effectively by a brand.

    This year also marks a return to nostalgia as Parle Agro prominently features the iconic tagline, “Mango Frooti: Fresh & Juicy” in all their creatives. This strategic move aims to rekindle the enduring association between Frooti and festive celebrations.

    The OOH campaign has garnered significant attention, having taken over high-traffic areas, major arterial roads and junctions. The DOOH ads with their personalised creatives are grabbing even more attention. Frooti’s dynamic visuals, featuring brand ambassadors Alia Bhatt and Ram Charan, are prominently displayed in landmark corporate areas, media sites, and residential neighbourhoods in key markets across India. Considering the festive season and the lineup of popular movies, DOOH advertising inside INOX and PVR theatres is also in the planning stages.

    The Frooti outdoor campaign is spread across an impressive 150 markets in India.

    Parle Agro joint managing director & CMO Nadia Chauhan said, “This year, our creative approach revolutionises storytelling. We’re transforming outdoor advertising into a narrative art form that captivates and immerses our audiences. We’re pushing the boundaries for Frooti during the festive season by doing things that have never been done before. With this disruptive Out-of-Home campaign, we aim to capture the spirit of celebration and share it with the people of India.”

    Platinum Outdoor and Madison Retail Paradigm (MRP) CEO Dipankar Sanyal said, “Parle Agro outdoor campaigns take over the streets of India. The campaigns embody what Parle Agro eschews as a brand –innovative, forward-looking, stylish, aggressive, and experimental yet connected with every stratum of the consumer base. We manage to bring vigour and newness to each campaign with an ideal choice of media, locations, and touchpoints. All this is married to data and Madison proprietary tools to reach consumers and deliver effectiveness. Being associated with Parle Agro and part of the journey is a matter of pride and honour for Platinum Outdoor.”

  • 3BF launches a dozen ad films with Amitabh Bachchan for Bikaji

    3BF launches a dozen ad films with Amitabh Bachchan for Bikaji

    Mumbai: 3BF, one of the leading mainline advertising agencies has launched a dozen films featuring none other than the legendary Amitabh Bachchan for India’s favourite snacking partner Bikaji Foods International Ltd.

    In the third series its most loved and successful campaign ‘Amit ji loves Bikaji’, 3BF focuses on making Bikaji the most preferred snacking choice for today’s generation.

    With this recent development, Bikaji Foods International Ltd MD Deepak Agarwal stated, “We have a long-standing relationship with 3BF, which has been our go-to agency from day one for Bikaji. Amit ji loves Bikaji has remained a very well-known tagline amongst the audiences. We are sure they will successfully promote our new product range that transcends not just food categories but also international boundaries. The ad films deal with a wide range of diverse products such as special bhujias, sweets, namkeens and frozen foods that can be served garma garam to our audiences. And just like every time, 3BF has delivered the ad films garma garam, leveraging Amit ji’s inimitable style and acting skills.”

    3 Brothers & Fils managing partner Sagar Parikh says, “Amit ji has been the most perfect choice for Bikaji ever since the launch of the campaign with Amit ji loves Bikaji being our most cherished campaign. We are honoured to launch the third leg of our ‘Amit ji loves Bikaji’ series and are certain that it will garner loads of love for Bikaji, yet again. It’s always a matter of pride and pleasure to work for our favourite brand with our favourite superstar. Our sole aim was to present every product offering and range in an entertaining manner. I am sure the viewers will love all of them. And this third series will only add to the already built public affinity and equity for Bikaji at a global level.”

    Continuing the tradition of Amit ji loves Bikaji, the series of TVCs showcases Amit ji eating and enjoying Bikaji snacks regardless of where he is or who he is with. On seeing Bikaji snacks, sweets and savouries, he gets excited just like a kid refusing to share his snack and sweets with anyone else.

  • Meesho announces annual festive ‘Mega Blockbuster Sale 2023’ campaign

    Meesho announces annual festive ‘Mega Blockbuster Sale 2023’ campaign

    Mumbai: Meesho, India’s only true e-commerce marketplace, has announced its highly anticipated festive ‘Mega Blockbuster Sale 2023’ campaign. The new advertising campaign is conceptualised to highlight the core value Meesho offers to its valued customers by giving access to a plethora of quality products at the best prices, thereby enhancing the overall shopping experience.

    At the core of the advertising campaign is a captivating visual narrative featuring renowned celebrities like Kapil Sharma and Pooja Hegde. The captivating advertisements feature Pooja Hegde scrolling through an e-commerce application when the model (Kapil Sharma) emerges from her phone screen and asks her to check out the prices on Meesho before making the purchase. When she opens the Meesho application, she is shocked at the price difference. Through this campaign, Meesho aims to establish itself as the preferred choice for customers seeking the best prices and deals for their festive shopping needs. Meesho’s 0% commission model helps sellers provide lowest prices on the platform. Meesho has recorded 140 million annual transacting users. This forms a sizable portion of India’s internet population, and provides sellers with a wide customer base across the country. Enabling sellers to tap into a large and diverse customer base has boosted their earning potential.

    Commenting on the launch of the campaign, growth genral manager Nilesh Gupta said, “As the season of Diwali approaches, people are eagerly awaiting festive sales which encompass the best deals of the year. Indian consumers are becoming increasingly tech savvy and compare pricing across platforms before making a purchase. Our messaging, ‘Meesho check karo’ reinforces that customers can avail quality products at the ‘right’ prices on Meesho. With the adorable and quirky duo of Kapil Sharma and Pooja Hegde, we are enlisting humor to build a strong rapport with the audience and create a sense of relatability.”

    Commenting on his association with Meesho, renowned actor and India’s favorite comedian, Kapil Sharma, said, “Over the last couple of years, Meesho continues to be an ideal choice for customers looking at shopping from different geographies of the country. I am glad to be associated with a brand that takes diverse and ever-evolving customer needs very seriously and strives to provide them with the best shopping experience.”

    Pan-Indian star Pooja Hedge added, “As we embrace the festive spirit, I am delighted to partner with Meesho in bringing an extraordinary shopping experience for everyone. Meesho’s festive campaign is a testament to the joy of giving and receiving during this special time of the year. I’m excited to be part of a campaign that not only offers an incredible selection of products but also brings the magic of the festive season right to your doorstep.”

    The campaign will be amplified through television and social media platforms. With 120 million product listings across 30 categories, Meesho aims to ensure that customers across India have a plethora of affordable options to choose from this festive season.

  • PUMA launches AI campaign with Virat Kohli

    PUMA launches AI campaign with Virat Kohli

    Mumbai: Sports brand PUMA India has launched a unique AI-led campaign called PUMA DIVE  this season. Virat Kohli, ace cricketer and PUMA ambassador, took to his social media today to announce the PUMA Dive campaign along with an image of him diving and asking fans to rate it.

    Virat’s fans in the past have often compared his iconic dives on pitch to PUMA’s leaping cat logo, creating content that has gone viral several times. This season, PUMA has taken the fans’ love for spotting the cat and created a platform to reward them for every image of a dive that they upload on X (formerly Twitter).

    Under the two-month-long campaign, participants will be invited to upload images of the best dives in everyday life – be it swimming, sky diving, artistes at concerts, to even self-participation at PUMA’s offline events at malls and stores this season with hashtag PUMADive. With #PUMADive, the brand promises that once you see the dive, you can’t unsee it!

    What makes PUMA DIVE unique is the integration of generative AI, which will assess the accuracy of each dive in relation to the PUMA’s iconic leaping cat logo, in under a minute. The closer a participant’s image of a dive matches the PUMA logo, the greater the reward they receive.

    Top entries in the season have the unique chance to play a real life cricket match against PUMA brand ambassador Virat Kohli or win his special boots. Every participant is guaranteed a reward.

    “Fans are the heart and soul of the sporting culture of our country. As a brand, PUMA wants to give these fans a fun way to engage to celebrate iconic moments. Our #PUMADive campaign is a reflection of PUMA’s unique approach at capturing a collective emotion and creating innovative ways for people to own and express it. This campaign is an immersive mix of fun and AI-led technology with once-in-a-lifetime rewards such as playing a game with our star ambassador Virat Kohli, building an all-round fan experience,” said PUMA India MD Karthik Balagopalan.

    Conceptualised by Leo Burnett India exclusively for PUMA, the campaign is expected to see enthusiasts from around the world taking part in this unique engagement.

    “When it is about owning the sporting season, we at Leo Burnett spotted a simple observation. Be it a diving catch at mid-wicket, or a goal-keeper saving a top-corner penalty; all dives in sport and in life resemble the PUMA logo. We leaned on AI technology to open the PUMA Dive campaign for fans, offering them dive scores for each dive they capture and share, gamifying the two-screen experience entirely. Our big plan is to make “PUMA Dive” a universal phrase because ‘once you see it, you can’t unsee it’, “ said Leo Burnett India national creative director Sachin Kamble.

  • Charting the future of marketing: MMA’s AI integration revolutionises digital strategies: MMA Global – India’s Moneka Khurana

    Charting the future of marketing: MMA’s AI integration revolutionises digital strategies: MMA Global – India’s Moneka Khurana

    Mumbai: MMA India is about to kickstart its latest edition of SMARTIES 2023, the world’s first marketing award recognising innovation in the local market, regional and global programs. It is the highest achievement across the globe honouring and awarding outstanding innovation resulting in significant business impact for brands agencies, media companies and solution providers – Ideas that Resonate.

    In a rapidly evolving digital landscape, understanding the dynamics of marketing and its influence on brand perception and customer engagement is paramount for every industry player and SMARTIES is the world’s first marketing award recognising innovation in local, regional and global programs. It awards the best in modern marketing and recognises the best practices that drive brand engagement and business results.

    Moneka Khurana has over 22 years of experience in digital marketing, adept at strategy, setting up digital practices, training and enabling thought leadership. Leading the MMA India chapter MMA India country head and MMA India Board member to help shape the future of modern marketing.

    Indiantelevision.com spoke to MMA Global – India country head & board member, Moneka Khurana about SMARTIES and how it has pushed the boundaries of innovation and contributed to marketing growth and much more…

    Edited Excerpts:

    On being the country head of MMA Global India, you’ve seen SMARTIES evolve over the years, and on the SMARTIES platform’s contribution to the growth and innovation of marketing in India

    The SMARTIES platform has been pivotal in driving growth and innovation in the Indian marketing industry. The platform recognises and rewards the most impactful marketing campaigns that have redefined the boundaries of innovation, leaving a mark on brands, agencies, media companies, and solution providers.  The marketing landscape is undergoing a rapid transformation. Customer experience has evolved significantly, with brands focusing on delivering personalised and seamless interactions. Campaigns have showcased how personalised messaging and targeting can yield superior results. This emphasis on hyper-personalisation has set a new standard for marketing strategies in India. SMARTIES continues to push the boundaries of innovation and has contributed to marketing growth in India by promoting

    ●   CX focus

     ●  Personalisation,

    ●   Research-driven strategies,

    ●   Cross-category learning, and global benchmarking and by recognising campaigns that deliver significant business impact.

    The platform celebrates campaigns that drive business impact and exemplifies excellence in diverse aspects of modern marketing, from customer experience to real-time engagement and integrated e-commerce strategy. The platform’s inclusivity has fostered a diverse and competitive marketing landscape. In summary, SMARTIES has been a catalyst for change in the Indian marketing industry by promoting innovation, embracing technology, and highlighting the evolving trends and strategies that have shaped the landscape in recent years.

    On innovations in both India and globally but also regional impacting brands, media companies, and solution providers

    Innovations in India aren’t confined to national boundaries. They can resonate globally. When a campaign runs successfully in India, it can be expanded to the APAC region and beyond, allowing for local, regional, and global recognition. This recognition is essential for brands, media companies, and solution providers seeking to make their mark on the international stage. The MMA SMARTIES Business Impact Index is a pivotal platform in this context. It’s the world’s first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers, brands, and solution providers driving significant business impact.

    The SMARTIES Business Impact Index is one of the most coveted indexes that is globally recognised. The index is an industry benchmark for advertising and marketing standards, which organisations use as a credible reference to collaborate with brands, agencies and more as it recognises only the best of the best. The index has developed a proprietary methodology in collaboration with WARC – the global authority on advertising and media effectiveness. They compile the rankings using finalists and winner data from the MMA SMARTIES awards programs across the globe. Getting featured on BII is a great opportunity for industry players to get global recognition and enhance organisational credibility.

    On the role that MMA plays in a digital-first world and AI shaping marketing strategies

    In today’s digital-dominated landscape, where technology and data-driven methods are paramount in shaping marketing strategies, the MMA assumes a pivotal role in facilitating the seamless integration of AI into marketing practices. MMA functions as a catalyst for marketers and businesses by equipping them with essential skills and knowledge for effective AI adoption. Through the provision of cutting-edge AI resources and platforms, MMA empowers marketers to stay at the forefront of technological advancements and optimise their strategies. This empowerment enables marketers to confidently make data-driven decisions, enhance customer experiences, and boost marketing efficiency.

    Additionally, MMA conducts research and generates insights into transformative AI strategies for marketing, while also addressing the challenges and opportunities associated with AI integration, such as organisational barriers and data quality issues. Moreover, MMA actively promotes awareness about the significant impact of AI in marketing, encouraging marketers and organisations to embrace AI-driven solutions as integral components of their strategies for growth and innovation in the digital era- According to The State of AI in Marketing and CX.

    On a few insights on SMARTIES and their role in encouraging brand Campaigns to stay relevant in an increasingly digital and complex world

    SMARTIES play a crucial role in encouraging brand campaigns to remain relevant in our increasingly digital and complex world. Here’s how they achieve this:

    SMARTIES Awards recognise and celebrate outstanding modern marketing campaigns, serving as a source of inspiration for marketers looking to excel in the digital space. These accolades set a high standard, motivating marketers to aim for excellence and innovation. Winning campaigns showcased by SMARTIES provide valuable insights into the latest trends and effective strategies in modern marketing.

    Marketers can draw inspiration from these award-winning campaigns to adapt to the evolving digital landscape. For example, this year there is a shift in the spotlight to previously less-ventured categories like creator, influencer, celebrity marketing, contextual marketing and omnichannel marketing. These categories have witnessed the highest entries. Seeing the interest levels of our community in what makes campaigns win, we have also introduced Smarties Unplugged which brings together marketing thought leaders, who will share innovative and creative work designed to benefit tomorrow’s marketers and consumers’ changing mindset. This unique pre-event gala offers an exclusive platform for partners, industry luminaries, and accomplished winners to unveil their exceptional work and share their invaluable expertise.  This collaborative atmosphere keeps marketers informed about industry developments and facilitates valuable connections. The recognition of campaigns by SMARTIES serves as a benchmark for success, offering best practices that other brands can emulate to enhance their strategies.

    SMARTIES Awards often spotlight campaigns that leverage cutting-edge technology, encouraging marketers to stay up-to-date with emerging tech trends and incorporate them into their strategies. Many SMARTIES-winning campaigns emphasise customer-centric approaches, aligning with the increasing importance of delivering personalised and exceptional customer experiences in the digital age. This focus encourages brands to prioritise customer satisfaction.

    With its global reach, SMARTIES showcases global campaigns, helping marketers gain insights into global trends and cultural nuances. This insight is valuable for creating relevant campaigns for diverse audiences. Including the Business Impact Index (BII) in the SMARTIES Awards underscores the significance of measurable results and return on investment. This emphasis encourages marketers to focus on strategies that drive tangible business impact.

    To sum up, SMARTIES plays a pivotal role in guiding brand campaigns to stay relevant in the digital era by recognising excellence, providing inspiration, facilitating networking, and emphasising the importance of staying current with digital marketing trends and technologies. It serves as a valuable resource for marketers navigating the complexities of the digital landscape and striving to create impactful and relevant campaigns.