ITV

Category: Ad Campaigns

  • Interio brings cool comfort home with Summer Chill Deals campaign

    Interio brings cool comfort home with Summer Chill Deals campaign

    MUMBAI: Turning up the style and turning down the heat, Interio’s latest campaign is a breath of fresh flair. Interio, one of India’s leading furniture brands under the Godrej Enterprises Group, has launched its sunny new campaign, Summer Chill Deals, showcasing how modern Indian homes can beat the heat with cool customisation and hot deals. The campaign comprises three breezy films that highlight the brand’s diverse range of stylish and functional furniture, designed to mirror the tastes, quirks and daily dynamics of today’s families.

    Whether you’re a colour-coordinated maximalist or a minimalist with a Pinterest obsession, Interio promises a personalised fit. From the modular Upmods range perfect for those who want flexibility with flair to bespoke sofa fabrics and user-designed kitchens, every piece becomes an extension of personal expression.

    Speaking about the films Interio head of integrated marketing & communications Reshu Saraf said, “At Interio, we believe that home space is deeply personal. Our furniture isn’t just functional, it’s a canvas for self-expression. From modular innovations like our Upmods range, which allows for limitless customization, to our wide array of styles, colours, and materials, we enable customers to create spaces that truly reflect their individual taste. Our summer campaign brings this philosophy to life, celebrating the creativity and uniqueness of every Indian home. For over decades, our commitment to style, design, and personalization has made us a trusted part of Indian homes and a beloved brand for families across the country.”

    Each campaign film captures relatable everyday moments: the social media-savvy parent trying to recreate a ‘dream home’ setup, the couple debating kitchen finishes over brunch, or the solo dweller designing a living room that suits both Netflix and nap time. The message is clear Interio makes it personal.

    To sweeten the deal, the brand is offering up to 35 per cent off on furniture and a chance to win a free Godrej AC, adding a literal chill to the Summer Chill Deals. The campaign is being rolled out across Youtube, social media, and print, ensuring it reaches digital explorers and newspaper loyalists alike.

    As Indian consumers increasingly seek out spaces that reflect their identity, Interio steps in not just to furnish homes, but to frame the stories within them.

  • Abby Awards 2025: Round 1 shortlist unveiled, Leo Burnett and Enormous Brands lead the creative charge

    Abby Awards 2025: Round 1 shortlist unveiled, Leo Burnett and Enormous Brands lead the creative charge

    MUMBAI: The AdClub has revealed the Round 1 shortlist for the Abby Awards 2025, powered by One Show, with industry heavyweights Leo Burnett, Enormous Brands, FCB, VML, McCann, Famous Innovations, and Havas leading the charge in the creative categories.

    A star-studded lineup of creative powerhouses and brands has made the cut, including Good Morning Films, Tribes Communications, Atom Network, Cheil, Schbang, Mudra Max, Y&H, Grey Group, Hogarth Studios, Vanilla Films, Mindshare, BBH, and Tilt Brand Solutions.

     The client roster shines just as bright, with AIS, Jaguar, P&G Whisper, Manifest, The Times of India, Axis Bank, Coca-Cola, Finolex, Reliance General Insurance, Durex, Flipkart, Lays, and Dream11 all vying for glory.

    Digital dynamos like Schbang, BC Web Wise, Digitas, and Interactive Avenues have carved out their space, while design virtuosos Open Design, Hyphen Brands, and Tree Design have made their mark. 

    Video craft maestros—Good Morning Films, Vanilla Films, Bang Bang, Kitchen Video, and Superfly Films—add a cinematic edge to the shortlist.

    The broadcast and publishing giants aren’t left behind, with Bennett Coleman, ABP, Jagran Prakashan, Viacom, Star India, The Hindu Group, and Zee Entertainment staking their claim for the trophy. 

    Start-up agencies like Y&H, tgthr, Brave, and Believe Trinity have also entered the spotlight, proving that fresh talent can compete with the best.

    Awards governing council chairman Ajay Kakar expressed his delight: “The shortlist for the Abby Awards 2025—across both creative and media categories—is now out. It’s heartening to see the breadth and diversity of agencies, clients, brands, publishers, and broadcasters who have made it through the first round of rigorous jury evaluation. This wide representation is a reflection of the vibrancy and depth of talent in our industry. With the second and third rounds of judging ahead, we now look forward to seeing the best rise to the top. All roads lead to the awards nights between 21 and 23 May.”

    The round 2 and round 3 judging are already underway, with the final winners set to be crowned at the much-anticipated Goafest 2025.

  • Driving Ad-Vantage, Adcounty and Auto Group shift gears in Asia

    Driving Ad-Vantage, Adcounty and Auto Group shift gears in Asia

    MUMBAI: It’s not every day that adtech and the auto world go full throttle together but this partnership is clearly built for speed. Adcounty Media has teamed up with The Automobile Group in a high-octane alliance aimed at turbocharging automotive advertising across Southeast Asia and the Middle East.

    Targeting high-growth markets like Indonesia, the Philippines, and the UAE, the duo is set to bring a digital pitstop to brands chasing performance-first strategies. Armed with AI-assisted precision and a keen understanding of local market dynamics, they’re not just selling ads they’re rewriting the playbook for how car brands reach revved-up digital consumers.

    “This partnership underscores our commitment to delivering hyper-targeted, brand-safe, and performance-driven solutions specifically designed for the modern automotive consumer,” said Adcounty Media co-founder & chief revenue officer Delphin Varghese.

    The Automobile Group co-founder Yash Vardhan added, “Our vision with The Automobile Group is to build Asia’s most powerful auto-centric performance network. The partnership with AdCounty is a strategic step toward expanding our footprint in Southeast Asia, especially in Indonesia and the Philippines markets with immense potential.”

    “We’re thrilled to collaborate with Adcounty, whose expertise and reach will be instrumental in scaling our delivery capabilities in new markets. Together, we aim to redefine how automotive brands connect with their audiences in this region,” said The Automobile Group co-founder, Shwetank Pandit.

    The blueprint? A blend of AdCounty’s programmatic prowess DSPs, contextual targeting, and real-time optimisation with The Automobile Group’s deep-rooted auto domain know-how. Together, they plan to dominate dashboards in high-intent markets where digital media spend is shifting into the fast lane.

    From luxury-obsessed Gulf buyers to EV-curious Southeast Asians, the collaboration promises campaigns that speak the local lingo, respect brand safety lanes, and keep performance metrics in pole position. And as more brands drift toward platforms like Meta, Tiktok and CTV to fuel test drives and showroom visits, this partnership might just be the engine that powers the next era of automotive marketing.

    If digital disruption had a fast car, this duo would be behind the wheel.

  • Gail plugs into influencer power to push clean energy with fresh CNG, PNG campaign phase

    Gail plugs into influencer power to push clean energy with fresh CNG, PNG campaign phase

    MUMBAI: India’s clean energy shift just got a viral push. Gail (India) Limited has rolled out the influencer-led phase of its celebrated ‘Waah Kya Energy Hai’ campaign, aimed at boosting awareness and adoption of Compressed Natural Gas (CNG) and Piped Natural Gas (PNG). This leg leans on the power of popular creators to reshape public perception and put natural gas in the social media spotlight.

    The campaign builds on the emotive tone of the original mini-series that spotlighted domestic and commercial gas use through slice-of-life stories. But this phase is all about visibility and virality. Influencers across India are showcasing how CNG powers autos, cars and fleets, while PNG keeps kitchens running in homes and hotels—all without a whiff of compromise.

    From engaging reels and vlogs to unfiltered testimonials, creators are turning energy use into conversation starters. These bite-sized stories spotlight how natural gas, as a fuel, brings together safety, savings, and sustainability—a triple play for climate-conscious India.

    With more than 2,800 CNG stations spread across 72 cities in 20 states and union territories, Gail’s footprint reflects its mission of reliable, green transportation. PNG, meanwhile, continues its surge as a preferred option in urban kitchens and commercial setups needing uninterrupted, clean energy.

    “This campaign is a celebration of the quiet but impactful transition to clean energy happening across the country,” said Gail head – corporate communications Jyoti Kumar. “By collaborating with influencers who connect authentically with their audiences, we are making conversations around sustainability more relatable, actionable, and widespread.”

    Audiences can catch all the buzz on @Gailindia via Instagram, where behind-the-scenes shots, creator shout-outs and interactive polls form the core of the digital showcase.

    Gail has layered this campaign with animated explainers, user-driven content, and sharp infrastructure visuals to hammer home the versatility of gas. As the campaign gains momentum, it doubles down on Gail’s broader promise: to power India’s energy ambitions while staying firmly rooted in environmental responsibility.
     

  • College Vidya Bets on Education with ‘My Learning Circle’ Campaign

    College Vidya Bets on Education with ‘My Learning Circle’ Campaign

    MUMBAI: In a bold play to counter the growing trend of online betting and fantasy gaming among young Indians, College Vidya has rolled out a new awareness campaign that’s all about raising the stakes on education. My Learning Circle isn’t just another buzzword, it’s a cultural call to action aimed at teaching young minds to bet on the future, not the odds.

    With betting apps increasingly capturing the attention of youth, especially during the IPL season, College Vidya’s campaign dives deep into the often tragic consequences of compulsive gambling. Through a gripping series of five real-life stories, it sheds light on individuals who’ve faced immense financial, emotional, and even life-threatening losses due to online betting. It’s not all doom and gloom, though. The campaign’s goal? To swap those tragic tales for stories of empowerment, education, and responsible choices.

    “The aim is not just to create awareness but to build a positive movement toward informed choices and lifelong learning,” said College Vidya COO Rohit Gupta. “We’re using relatable storytelling, community participation, and rewards to drive home the message.”

    The stakes are high. With India witnessing an uptick in youth falling prey to the lure of quick wins, this campaign aims to redirect their focus from fleeting gambling profits to lasting knowledge and skills.

    As the betting world grows ever more enticing, My Learning Circle is a timely intervention. It’s a reminder that true winnings come from the power of education, not the gamble of chance.

  • Reliance Jewels and JioStar spark Akshaya Tritiya frenzy with a blast of bling and buzz

    Reliance Jewels and JioStar spark Akshaya Tritiya frenzy with a blast of bling and buzz

    MUMBAI: Diamonds might claim the sparkle crown, but this Akshaya Tritiya, JioStar’s MegaBlast stole the show. Mumbai lit up like a carnival as Reliance Jewels and JioStar staged a launch spectacular loud enough to wake the gods. Matching the grandeur of Tirupati temple’s golden spires, Reliance Jewels unveiled its Tirupati Collection with a punchy, gold-dusted flourish, fuelling the 10 edition of its Jewels of India series. Powered by JioStar’s freshly minted MegaBlast platform, the campaign turned the gold-buying frenzy of 29 April 2025 into a full-throttle nationwide spectacle.

    Reliance Jewels took the wraps off its Tirupati Collection, inspired by the spiritual richness and design grandeur of Tirupati. Timed to perfection, the launch coincided with Akshaya Tritiya, when buying gold is almost a national sport. JioStar cranked up the volume with its MegaBlast solution, flooding TV and digital platforms at high frequency through JioStar’s vast entertainment network and JioHotstar.

    “The Tirupati Collection represents devotion, craftsmanship, and tradition. Partnering with JioStar allowed us to launch it with the scale and sanctity it truly deserves. We chose MegaBlast, a first-of-its-kind innovation, as it gave us a unique, all-encompassing solution for reaching our target audience at an unprecedented scale and delivering impact. The high-impact visibility across TV and digital gave us the momentum to connect meaningfully with audiences across India, turning our launch into a nationwide celebration,” a Reliance Jewels spokesperson said.

    In true showbiz style, JioStar ensured that every six seconds, across 84 top general entertainment and movie channels, audiences caught a glimpse of the bling. Formats such as Spotlight Frames, Brand Bridges, Stings, and Mega Spots weaved Reliance Jewels into the entertainment fabric, making the brand impossible to miss.

    “Akshaya Tritiya is a time for tradition, celebration, and new beginnings. We are proud that JioStar’s MegaBlast was able to elevate the Reliance Jewels Tirupati Collection into a true cultural moment. MegaBlast is more than just a product—it’s a comprehensive marketing funnel that drives high-decibel awareness, ensures top-of-mind recall and ultimately influences consumer consideration. With its unmatched scale, cross-platform integration, and storytelling capabilities, it offers brands an unparalleled opportunity to engage with audiences throughout the entire campaign journey,” a JioStar spokesperson said.

    The sparkle didn’t stop at TV. Reliance Jewels unleashed a Digital MegaBlast too, hogging screens with pre-roll takeovers, feature trays, pause ads, and juicy mid-roll spots on top shows, ensuring a gold rush across all devices.

    The campaign demonstrated that, even in today’s splintered media jungle, a bold strategy with the right platform still cuts through the clutter. MegaBlast delivered not just big glitzy moments, but also measurable business outcomes, proving that real-world impact can come wrapped in glitz and strategic grit.

  • Google Pay scores big with ‘Sab Tick Hai Team’ IPL 2025 campaign created by Lowe Lintas

    Google Pay scores big with ‘Sab Tick Hai Team’ IPL 2025 campaign created by Lowe Lintas

    MUMBAI: In a season where every ball counts, Google Pay has swung big with its latest IPL 2025 campaign, ‘Sab Tick Hai Team’, created by Lowe Lintas and rolling out on JioHotstar.

    The digital payments giant is using the country’s cricket fever to cement its brand values—reliability, speed, and trust—into the hearts of millions. The campaign cleverly mirrors the traits of a crack cricket team—swift running, secure fielding, dependable leadership—with Google Pay’s own promise of safe, fast transactions.

    ‘Sab Tick Hai’ is not just a slogan—it’s a lifestyle choice for the cricket-obsessed nation, now extended seamlessly to digital payments. Lowe Lintas has given the campaign a playful, relatable spin, ensuring it blends into India’s IPL-mad summer like cold drinks and tense run chases.

    Adding spice to the mix, the campaign features exclusive pre-match commentary by Jatin Sapru and cricket legend Suresh Raina. These segments, crafted under Lowe Lintas’ creative baton, spotlight what makes a ‘Sab Tick Hai Team’ both on the field and at the checkout counter.

    “Our goal was to capture the essence of cricket’s reliability and camaraderie and map it onto the digital payments experience,” Lowe Lintas said. The result is a campaign that is relatable, punchy, and designed to drive fan chatter between overs.

    By partnering with JioHotstar for IPL 2025, Google Pay aims to tap into the unrivalled viewership and excitement surrounding cricket’s biggest carnival. With Lowe Lintas steering the storytelling, Google Pay is looking to knock brand engagement out of the park this season.

  • Netflix’s Jewel Thief may miss the mark — but its OOH stunt steals the show

    Netflix’s Jewel Thief may miss the mark — but its OOH stunt steals the show

    MUMBAI: Jewel Thief: The Heist Begins may be struggling to find fans among film critics, but Netflix has pulled off a marketing masterstroke that’s impossible to miss.

    While reviewers have slammed Siddharth Anand’s latest caper — calling it an amateurish effort with a threadbare plot and little thrill — Netflix’s promotional team deserves a standing ovation. One of Mumbai’s most iconic landmarks, the Worli Sea Link, has been spectacularly transformed into a giant billboard for the film.

    The Jewel Thief

    In an audacious move, the entire cable span of the Sea Link now features a striking projection: a glowing red sun diamond, Netflix’s logo, followed by a larger-than-life poster of Saif Ali Khan and Jaideep Ahlawat, capped with a bold call to action to watch Jewel Thief.

    The OOH campaign was executed by Wavemaker India and GroupM Kinetic, in collaboration with Netflix. As Wavemaker summed it up on LinkedIn:
    “Borrowed the Sea Link under the moonlight. Returned it before the sun rises. Jewel Thief is stealing the show with a striking OOH campaign.”

    After bagging Mumbai’s most famous bridge, one can only wonder: what will they “borrow” next?

  • Mumbai Indians bring cricketing giants to life at T2 with Arthat Studio’s sculptural tribute

    Mumbai Indians bring cricketing giants to life at T2 with Arthat Studio’s sculptural tribute

    MUMBAI: Cricket and creativity collided at Chhatrapati Shivaji Maharaj International Airport this week, as Mumbai Indians unveiled towering 12-foot statues of their star players-Rohit Sharma, Hardik Pandya, Surya Kumar Yadav, and Jasprit Bumrah-crafted by Arthat Studio LLP. Installed at the arrival terminal (T2), these lifelike sculptures now welcome travellers to Mumbai with an unmistakable display of sporting pride.

    The installation is part of the franchise’s ongoing #PlayLikeMumbai campaign and marks a striking fusion of public art and fandom. More than just decor, the project positions cricket icons as cultural landmarks-statues not of bronze, but of devotion.

    Arthat Studio has gone beyond surface likeness, sculpting the soul of each athlete: Rohit’s calm authority, Hardik’s aggressive energy, SKY’s creative flourish, and Bumrah’s razor-sharp focus. The realism is uncanny; fans can almost hear the crack of the bat and the roar of the crowd.

    “This initiative is a vibrant extension of Mumbai Indians’ ongoing #PlayLikeMumbai campaign, underscoring their commitment to inspiring new generations through the dedication and achievements of their iconic players,” the franchise shared.

    For fans and visitors, these colossal forms deliver more than a photo op—they offer proximity to heroes who symbolise the spirit of Mumbai. The installation transforms the airport terminal into a canvas of celebration, reflecting the city’s deep cricketing pulse.

     

  • Nescafe brews a gamer buzz with Minecraft streamers for cold coffee range

    Nescafe brews a gamer buzz with Minecraft streamers for cold coffee range

    MUMBAI: Gaming and caffeine collided this April as Nestlé India took its Nescafe Ready-to-Drink Cold Coffee range to the nation’s screens via a uniquely caffeinated campaign. Tapping into India’s thriving online gaming community, Nestlé paired its café-style cold coffee with live Minecraft streams, turning digital battles into chill breaks.

    The initiative kicked off as part of the expansion of Nescafe’s cold coffee lineup, aimed at the ever-scrolling, on-the-go gen z crowd. To maximise impact, Nestlé activated 27 Minecraft livestreams around the release of the game’s movie adaptation, enlisting popular streamers including GamerFleet (Anshu Bisht).

    “Young India is gravitating towards gaming, and we wanted to leverage this content stream and position Nescafe’s new café style cold coffee range as the ideal partner for gaming. With this insight, we tried to build on the buzz in the Minecraft gaming community coinciding with the launch of the movie. We collaborated with some of the top game streamers through live streaming activations, with the aim of enhancing brand awareness and deepening our engagement with the youth,” said Nestlé India head, dairy business, Manav Sahni.

    The campaign brewed up numbers fast. GamerFleet’s launch stream alone clocked 6.6 million impressions and 1.2 million organic views in a single weekend. In total, the campaign tallied over 3.89 million organic views across 10 days.

    Streamo founder Tushaar Garg added, “Minecraft isn’t just a game-it’s a cultural phenomenon brewing for over 15 years on YouTube and has shaped digital communities, fuelled creativity, and provided a space for millions to hang out. Streamo is pleased to have aggregated, automated and activated the Minecraft community on YouTube for Nescafe’s new Cold Coffee range – keeping gamers refreshed over long hours of streaming.”

    The campaign was brought to life through a collaboration between Nestlé India, media agency Publicis, and Streamo, an ad-tech platform that connects brands with a creator network of over 20,000 gaming influencers. And the stream hasn’t dried up yet-an extended activation involving 50 streamers is set to unfold through April, brewing further excitement for the chilled coffee range.