ITV

Category: Ad Campaigns

  • Brooke Bond Taj Mahal & Ogilvy come together to create history & a Guinness World Record

    Brooke Bond Taj Mahal & Ogilvy come together to create history & a Guinness World Record

    Mumbai: Indian classical music and its lore has the power to move people. Taj Mahal Tea shares a storied connection with this genre. As an expression of their passion for it, they partnered with their creative agency Ogilvy and made the extraordinary Megh Santoor. A one-of-a-kind musical installation in Vijayawada. Inspired by the rains and activated by them, the instrument was conferred a Guinness World Record for being the ‘Largest Environmentally Interactive Billboard’. The billboard measures 209 meter square in total surface area and achieved this record-breaking feat on 10 September.

    Ogilvy India chief creative officers Kainaz Karmakar & Harshad Rajadhyaksha said, “We’re extremely proud of the Megh Santoor piece. It has taken months of planning, testing and failing, before we finally succeeded in making this happen. Taj and Indian classical music have been each other’s companions for very long now. We added rain to it for this experiment. We call it an experiment because it was filled with ‘what ifs’, with no guarantee of result until the day it rained, and the drops hit the keys and created music. Important to mention our Taj team at Unilever’s belief and support. Also, kudos to Fritz Gonzales, Jayesh Raut, Nikhil Mohan and his team at Ogilvy who saw it through from conception to execution. The world needs as much music as it can get and we’re happy to add our little bit to this.”

    Hindustan Unilever beverages and foods head Shiva Krishnamurthy added, “We are thrilled to have ‘Megh Santoor’ recognized as the world’s largest environmentally interactive billboard by The Guinness Book of World Records. Vijayawada is one of the biggest citadels for Taj Mahal Tea, and creating this extraordinary experience is our way of extending heartfelt gratitude to the city in a way that fits us best, with Hindustani classical music! This achievement reflects our unwavering commitment to Hindustani classical music, the beautiful people of Vijayawada and to sheer tea enjoyment in the rains. We have created history, and we invite everyone to experience this extraordinary blend of art and technology.”

    Megh Santoor is a unique adaptation of the traditional Santoor and is designed to play only when it rains. Using a clever arrangement of weights that fill up due to rainwater, it melodiously brings to life the Raag Malhar – a classical composition that celebrates the rainfall. In doing so, it transforms the ultimate muse into the ultimate master. The instrument currently installed outside Vijayawada Railway Station, will be up till 16 October 2023, allowing people to enjoy this first-of-its-kind concert till the monsoons fade away. 

  • Motivational cricket anthem ‘Bolo Bharat Mata Ki Jai’ on Ultra Music for cricket lovers

    Motivational cricket anthem ‘Bolo Bharat Mata Ki Jai’ on Ultra Music for cricket lovers

    Mumbai: The anthem aims to infuse immense enthusiasm among Indian cricket lovers & citizens. It will be available in Hindi in both video & audio formats from 6 October 2023. This anthem is to invigorate the spirits of every Indian & instil a sense of excitement & pride in our Indian Cricket team.

    The anthem will showcase the Cricket fever in India in its complete frenzy. It will have crowds cheering & praying for their team, fans hysteria in the stadium, Players celebrating each other & many more enchanting moments. The motivating lyrics for this anthem are penned by Deepak Chauhan & the resounding music has been composed by the dynamic duo Neel & Nataraj. Neel is also the lead vocalist for the same.

    The music video will be streamed on the Ultra Music YouTube channel and will also be simultaneously streamed on: Gaana, Spotify, JioSaavn, Amazon Music, iTunes, Wynk Music  & other leading music streaming platforms.

    This anthem of pride & glory is an ode to our nation. It’s a call for unity & a reminder of the unified strength that lies in our diversity. It will resonate deeply with every Indian & invigorate their love & trust in our Indian Cricketers & fuel the sportsman spirit of our Indian cricket team as they embark on their journey to conquer the world.

    This Anthem also goes beyond the boundaries of the cricket pitch, it infuses an unparalleled sense of excitement and can be proudly watched & played at any patriotic events & celebrations. All thanks to the energy and positivity it exudes.

    Ultra Media and Entertainment Group director Rajat Agrawal said: “India has performed phenomenally both in Cricket & Asian games recently. We all are just waiting for them to bring in the most coveted title in International Cricket & close this year with a bang. “Bolo Bharat Mata Ki Jai” is a drive to awaken every Indian to the promise that lies in our cricketers & give them the needed boost to put India on the world map & bring in the biggest accolades to our nation in this World Cup”

  • Steadfast Nutrition launches its campaign ‘Make India Protein Efficient’

    Steadfast Nutrition launches its campaign ‘Make India Protein Efficient’

    Mumbai: Renowned sports and wellness nutrition brand Steadfast Nutrition announced the launch of its campaign ‘Make India Protein Efficient,’ to discuss solutions to address India’s challenge of protein deficiency and creating awareness among people about the importance of consuming this vital nutrient. Through its pan-India campaign, which included reaching people through a powerful emotive video highlighting the adverse effects of protein deficiency on health and the positive changes of adding the vital macronutrient to their diet, 40 Steadfast athletes amplifying the brand’s voice and campaigning to educate people, a pan-India pledge campaign asking people to pledge to “Grow Strong with Protein”, and a nutritionist educating people about its importance, the brand aimed to discuss India’s problem of protein deficiency. The Indian Market Research Bureau has stated that 80% of Indians are deficient in this crucial macronutrient and 90% are unaware that their diet lacks protein.  

    Asked about the campaign, Steadfast Nutrition founder Aman Puri said, “India’s protein deficiency needs to be addressed urgently. Any solution begins with creating awareness, which is what our campaign aimed at. Protein is neglected in most Indian households. The nutrient is just associated with muscle building. Very few people know about its role in maintaining good health and how much protein they should be taking. The Indian Council of Medical Research (ICMR) advises an average adult should consume around one gram of protein per kg of body weight every day. However, the reality is starkly different. Protein deficiency can lead to muscle weakness, impaired immunity, fatigue, and ultimately an acceptance of weakness. Steadfast Nutrition envisions making India protein efficient by 2040. This campaign was a step in this direction. Through this initiative, we wanted to help people who do not have awareness about the importance of protein and educate and have a dialogue with them about protein-rich foods and the need to increase their intake of this essential macronutrient.”

    The campaign video which features an elderly individual, an athlete, a corporate woman, a homemaker and two children, highlights the improvement in their strength & energy levels on taking a protein-rich diet or protein supplements

    The athletes associated with the brand were able to reach and educate 16,000 people about India’s problem of protein deficiency and educate people through their awareness campaign and a call to action. 5000 Indians pledged to have a protein-rich diet through an online drive.

    During her session and Q&A with the audience, the brand’s nutritionist broke myths about protein- that it is meant only for bodybuilders or leads to weight gain, or that only dal, roti, and rice are sufficient to meet daily protein needs. She explained to people the role of protein in maintaining good health, why adequate protein is vital for muscle strength, how much protein they should consume every day, the adverse effects of protein deficiency, and ways to increase protein intake. 500 people participated in the online live session.

    The pan-India social media campaign undertaken by the brand addressed the lack of awareness about the importance of protein, educated people that protein deficiency existed in 90 per cent of Indian vegetarians and 85 per cent of non-vegetarians, and highlighted the consequences of protein deficiency.

    Former Asia & Steadfast Athlete Rohit Shetty’s video:

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Rohit Shetty (@shettiyano)

     

    Renowned Actor and steadfast Athlete Shweta Gulati:

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Shweta (@ishwetagulati)

     

    Anu Doley:

     

     

    Shikha Thapa:

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Shikha Thapa (@ra_shikha)

     

    Ishu Thakur:

     

     

  • Britannia Good Day sparks a movement of inclusivity on World Smile Day

    Britannia Good Day sparks a movement of inclusivity on World Smile Day

    Mumbai: This World Smile Day, McCann Worldgroup India has partnered with Britannia Good Day, India’s largest cookie brand, to unveil a heartwarming ‘Cleft Cookie’ campaign, celebrating diversity and inclusivity. Known for its iconic cookies adorned with a myriad of smiles, Britannia Good Day has chosen to mark World Smile Day by supporting the smiles of children born with cleft lip and palate.

    Owing to India’s substantial population, the country grapples with one of the highest incidents of cleft births worldwide, with roughly 35,000 children being born with this condition annually. Clefts, which involve a gap in the upper lip and/or the roof of the mouth (palate), are a prevalent birth condition occurring across all socio-economic backgrounds.

    ‘Cleft Cookies’ sees the creation of limited-edition packs, each adorned with a heartwarming cookie featuring a cleft smile semblance, seamlessly joining the diverse range of smiles that already grace the Good Day lineup. Over 6 Crore of these special packs will be made available for two months across Maharashtra and Gujarat, symbolising the brand’s commitment to celebrating smiles of every kind and championing inclusivity.

    The campaign aims to educate people about cleft lip and palate and, more significantly, to spark global recognition of the importance of inclusivity for children with a facial difference. Each limited-edition pack features a QR code, which, when scanned, takes consumers to a site containing informing about cleft conditions GooddaySmiles

    Consumers are also able to donate to Smile Train, the world’s largest cleft-focussed organisation and NGO collaborator with Britannia Good Day. Smile Train empowers local medical professionals with training, funding, and resources to provide free cleft surgery and comprehensive cleft care to children globally. This way, consumers are not merely alerted to the challenges faced by children born with cleft palates, but they are also presented with the means to participate in the profound transformation of lives.

    Britannia Industries Limited chief marketing officer Amit Doshi said, “Britannia Good Day, has always been a beacon of joy, renowned for spreading smiles and happiness to millions across India. Today, we mark a monumental milestone by warmly embracing the smiles of children born with cleft conditions on our delectable cookies. This initiative underscores our enduring commitment to inclusivity, making every smile, regardless of its unique form, an integral part of the Good Day family. Through our partnership with Smile Train, we aspire to convey a resounding message of acceptance and unity, inviting all to savour the taste of inclusivity, debunk myths, and stand with us in forging a more inclusive world, where every smile is equally cherished.”

    McCann Worldgroup India CEO and chief creative officer Prasoon Joshi commented, “A smile is a universal symbol of joy. Changing an iconic product to draw attention to vulnerable children born with a cleft palate is a sensitive and valued initiative. The Britannia Good Day Cleft Cookie has brought pride and acceptance to smiles of every kind. We at McCann Worldgroup India with Britannia feel fortunate to have played a nuanced and meaningful role in making the world more joyful and inclusive.”  

    Smile Train senior vice president & regional director Asia Mamta Carroll expressed her gratitude towards Britannia Good Day. She said, “We are thrilled to partner with Britannia Good Day in launching the ‘cleft cookie campaign’. The iconic Britannia Good Day smile cookies have been a household favourite for decades and adding the cleft smile to bring focus on children with clefts on World Smile Day is a bold gesture, which will generate significant momentum in increasing awareness around clefts and promoting greater acceptance of people with clefts.”

  • IAA Global honours Srinivasan Swamy and Ramesh Narayan

    IAA Global honours Srinivasan Swamy and Ramesh Narayan

    Mumbai: On the 85th Anniversary of the International Advertising Association (IAA) in New York, special North Star medals were announced for Srinivasan Swamy and Ramesh Narayan for their distinguished service to the IAA.

    In addition, Swamy was also commended for his role as the global president of the IAA.

    Swamy and Narayan had also been honoured as Global Champions by the IAA at its inaugural Inspire Awards in London in 2014.

    They have both been inducted into the IAA India Chapter Hall of Fame and are the recipients of several other prestigious awards in the Marcom space.

    Swamy was the first Indian to be global president of the IAA.

    Narayan has been a director on the Global Board of the IAA and was its vice president APAC region. They are both past presidents of the India Chapter of the IAA.

  • TAM Sports report: Ad volume growth grew by 31% in Asia Cup’23 over Asia Cup’18

    TAM Sports report: Ad volume growth grew by 31% in Asia Cup’23 over Asia Cup’18

    Mumbai: TAM Sports, a division of TAM Media Research, has released the Asia Cup Advertising Report for the year 2023.

    As per the report, indexed ad volume growth grew by 31 per cent in Asia Cup 2023 over Asia Cup 2018 (ODI format). The Ind-Pak match had the highest percentage share of 18 per cent among all the Asia Cup’23 matches.

    The tally of categories (70+), advertisers (55+), and brands (140+) tops in Asia Cup’23.

    The food & beverages (F&B) sector ascended to the first position in the 2023 Asia Cup over the previous two years (2018 and 2022).

    The report states that the top five categories together contributed 43 per cent of overall advertising during the 2023 Asia Cup. Perfumes/deodorants and ecom-gaming were the top categories present among all three Asia Cups i.e. Y 2018-22-23. 30+ exclusive categories sprung up during 2023 over the previous two Asia Cups.

    Vini Product was the leading advertiser in 2022 and 2023, and acquired the second position in the 2018 Asia Cup.

    When it comes to celebrity endorsement during Asia Cup 2023, the ad volumes of celebrity endorsed ads grew by 51 per cent in Asia Cup’23 over Asia Cup’18, whereas it was low by 6 per cent in Asia Cup’22 (T20 Format).

    During Asia Cup’18-23, the maximum number of brand endorsements were done by film actors, followed by sportspersons.

    As per statistics for Asia Cup’23, Akshay Kumar topped among overall celebrities, and Jasprit Bumrah among sports celebrities.

  • Bata India launches ‘Power Apparel’ in athleisure segment

    Bata India launches ‘Power Apparel’ in athleisure segment

    Mumbai: Bata India, India’s largest footwear retailer, has announced the expansion of its product portfolio in activewear and athleisure clothing with the launch of ‘Power Acti-Wear’. With a focus on comfort and contemporary style, the clothing range will offer the latest innovation and technology to fitness enthusiasts under Bata’s flagship athleisure brand ‘Power’.

    Power has been known for its dynamic range of performance-driven footwear and with the launch of Power Apparel, the brand aims to amalgamate cutting-edge innovation with fashion-forward designs. The collection offers a range of t-shirts, shorts & tracks that seamlessly blend functionality and styling. The Power Acti-Wear range is designed to aid fitness enthusiasts in pursuing the activity of their choice with comfort. The apparel range comes with technologies like Qik-Dry, Acti-Vent, Acti-Stretch and Feather Tech that enable quick sweat absorption, higher air circulation, perfect stretch and lightweight to enhance performance while ensuring a comfortable workout experience.

    Speaking on the launch, Olivier Heck, global athleisure brands director said, “Power Acti-Wear is not just a clothing line; it is Power’s commitment to pushing boundaries. By combining our expertise in innovation with our passion for style, we are setting up a new benchmark in the world of performance and athleisure. Power is synonymous with fitness, and now with Apparel, we are not just introducing clothing; we are introducing a powerful lifestyle.”

    Bata has been building a strong innovation journey for Power. The brand recently launched a range of walking shoes ‘Power N-Walk’ with the latest ‘Step & Go’ hands-free technology, integrating convenience with style. The launch of ‘Power Acti-Wear’ is another step towards strengthening the innovative product portfolio in the Indian market.  

    The range starts at Rs 799 and is currently available at top Bata stores across Metros as well as the D2C website www.bata.com 

  • Panasonic Life Solutions India launches ‘Load Lega Leader’ TVC

    Panasonic Life Solutions India launches ‘Load Lega Leader’ TVC

    Mumbai: Panasonic Life Solutions India – one of the largest manufacturers of electrical construction materials (ECM) in the country, has launched a campaign focusing on the value of high-quality electrical products by being pertinent with the ICC World Cup season.

    Celebrations of the World Cup season are brought to life in the TVC, depicting the story about quirky Indian families gathering to watch and enjoy the match together. The campaign’s central theme is the efficient sharing of load across home appliances with quality wiring devices (switches), wires, switchgear and water heaters from Anchor by Panasonic, setting into shape the campaign tagline – Load Lega Leader.

    The film begins with the commotion at Mehraji’s house, with guests preparing to watch the World Cup and creating a stadium-like atmosphere, which requires the usage of several electrical appliances. The TVC showcases products from Anchor by Panasonic which are used throughout the film. The overall messaging emphasizes on the importance of load sharing especially in Indian households which sets the narrative of – ‘Jab cricket ka bukhaar chadhega, load toh badhega.’

    Speaking on the launch of the campaign, PLSIND deputy MD and PEWIN MD Yoshiyuki Kato said, “With the Cricket World Cup season approaching, our focus is to encourage consumers to share the load without any fear, while stating that, investing in quality products helps extend the life of gadgets, establishing Anchor by Panasonic as a first-rate electrical player in its segment.”

    The creative TVC conceptualised by Wondrlab, comprises the messaging strategy of utilizing the enormous gatherings of Indian families to watch the World Cup. With the ever-increasing electrical load, the use of quality electrical accessories plays an increasingly important role for a stress free celebration with friends and family. Commenting on the release of this TVC, Wondrlab co-founder Rakesh Hinduja said, “People are not too involved in switches, wires and MCBs as a category. We wanted to set up the context with situations and endearing nuances that people can relate to.” In addition to TV advertisements during the cricket World Cup, Panasonic is also releasing the campaign digitally on platforms like YouTube and Meta pan India to reach a wider audience.

  • Aditya Birla Sun Life Insurance launches a heartfelt farewell campaign

    Aditya Birla Sun Life Insurance launches a heartfelt farewell campaign

    Mumbai: Aditya Birla Sun Life Insurance Company Limited (“ABSLI”), the life insurance subsidiary of Aditya Birla Capital Limited (“ABCL”), announces the launch of a campaign #YouDontWantToMissTheBus a heartfelt tribute to bid adieu to the beloved BEST “Open Double Decker Bus” and immortalise its beautiful legacy in the hearts of every Mumbaikar.

    The BEST Open Double Decker Bus has been an integral part of Mumbai’s identity and charm for decades. As it prepares to retire, ABSLI recognizes the importance of preserving the memories and emotions associated with this iconic mode of transport. The #YouDontWantToMissTheBus campaign is a heartfelt gesture towards celebrating the rich history of Mumbai and its vibrant culture.

    This campaign empowers Aditya Birla Sun Life Insurance Company Limited (“ABSLI”) to implement an engaging campaign in honour of the retirement of the Double Decker Bus, a cherished symbol of Mumbai. #YouDontWantToMissTheBus highlights the significance of transitions in life, just as the Double Decker Bus transitions into retirement. ABSLI’s commitment to securing the future and celebrating life’s milestones resonates perfectly with this heartfelt farewell to an iconic part of Mumbai’s heritage. Through this campaign, ABSLI hopes to reinforce the importance of planning for retirement and cherishing the memories of the past, creating a seamless connection between the city’s history and the financial security offered by ABSLI’s retirement solutions.

    The journey will culminate at the Gateway of India, where testimonials from the riders will be collected, and a fond farewell will be bid to the bus, making this an unforgettable experience for all.

  • Senco Gold & Diamonds celebrates Durga Puja with Gossip campaign

    Senco Gold & Diamonds celebrates Durga Puja with Gossip campaign

    Mumbai: It’s that time of the year when people across India, especially Bengalis, travel back home to be together with their loved ones and to celebrate the biggest festivity of the year – the Durga Puja. It’s the time of homecoming not only for Goddess Durga but for non-resident Bengalis too. It’s also the time to dress up and celebrate the festive spirit.

    In keeping with this spirit, Senco Gold & Diamonds, a leading pan-India jewellery retailer with a legacy of over five decades, announced the launch of a new Durga Puja campaign to promote its festive collection under its Gossip brand of fast-moving, fashionable and easy-to-wear silver jewellery.

    The new campaign film captures the homecoming spirit and passionate exuberance of Bengalis during Durga Puja, highlighting the perfect blend of tradition and modernity that is reflected in the celebrations as well as in the jewellery designs. The campaign film follows a trendy young woman who lives and works in a different city, but comes home to Kolkata during Durga Puja to celebrate her Bengali roots, bringing with her Senco Gold & Diamonds’ Gossip jewellery as presents for her family members with a memorable music in the background which is a refreshing take on a classic Rabindra Sangeet.

    Senco Gold & Diamonds director and head of marketing & designs Joita Sen said, “Durga Puja is more than just a festival, it is an occasion which unites Bengalis across India. The beauty and the spirit of Durga Puja is such that it is best enjoyed when spent together with families and friends. Our Gossip campaign and collection is dedicated to all those daughters and women who would be reuniting with their families and loved ones, coinciding with Maa Durga’s descent to Earth.”

    Bang On Content director and cinematographer Piyash Ghosh said, “Making a Durga Puja film is always a joy, especially when it’s for a brand like Senco Gold & Diamonds, which always encourages us to push the boundaries of storytelling & creativity. As an artist, it is a pleasure to showcase products that celebrate artistry, while capturing the spirit of our favourite festival!”

    To add to the festive spirit, Senco Gold & Diamonds has the following on offer for its customers: –

    ● Buy 3 Get 1 Free offer – Customers can buy three and get one piece of jewellery absolutely free (lowest price free) on the Gossip range.

    ● Making charges discount – Customers can avail 10 per cent discount on making charges on Silver jewellery items

    These offers will be available at all Senco Gold & Diamonds showrooms and on its online platforms sencogoldanddiamonds.com and mygossip.in