ITV

Category: Ad Campaigns

  • MakeMyTrip Homestay and Enormous Delhi creates tested by fans campaign for the season

    MakeMyTrip Homestay and Enormous Delhi creates tested by fans campaign for the season

    Mumbai: This cricket season will be over indexed on lead sponsorships & associations, top cricketers as brand ambassadors, bigger & bigger media budgets for next the 45 days. How do we make a dent in and be noticed was the starting point for this campaign.

    India is set to host the biggest game of the season; hotels & guesthouse will be out of inventories & price surge will be at peak. Building consideration for Homestays & Villas as shared space is an unlock strategy to move forward. Consumers are seeking the best stay options which add to their game season experience. Touching the inertia, providing a solution, and driving the connection with the never seen before group in advertising – super fans of the world is core to the campaign.

    MakeMyTrip Homestay launches its latest campaign “Tested by Fans” with a series of 3 films. The high-decibel campaign will run digitally. Plus, extensions will be seen on print, outdoor & surround platforms.

    MakeMyTrip is a leading brand in travel space, known for its high standards of service & experience. Taking the testament head on for their homestays & villas offering, the “Tested by Fans’ was a natural progression while developing the campaign.

    MakeMyTrip CMO & chief business officer Raj Rishi Singh said, “The fever pitch around cricket gave us an optimal opportunity to showcase the meticulous quality check mechanisms MakeMyTrip has put in place for our alternate accommodations category. We always approach business from a problem-solving mindset, and who better to communicate this than genuine globetrotters such as our cricket superfans, who share the same passion for travel as they do for the game.”

    “We started by asking ourselves a simple set of questions: If fans from all across the world are pouring in for the cricket season, will they find a stay they like? What’s the type of expectations that they’ll have? How will MakeMyTrip Homestays & Villas make their off-field experience richer? This consumer-out approach helped us develop Tested by Fans. Collaborating with the best talent on the agency and the client side also worked in the campaign’s favour. Our big AHA moment happened when the superfans told us that this is the first time they’re being brought together on such a big scale.” said Enormous Brands creative lead Ankit Pathak.

  • Eloelo app launches digital campaign for its game show with Aakash Chopra

    Eloelo app launches digital campaign for its game show with Aakash Chopra

    Mumbai: Eloelo live entertainment app, has launched a digital campaign for its live game show, ‘Diwan-e-Cricket.’ The campaign video highlights the craze of the cricket World Cup in India. Eloelo’s game show ‘Diwan-e-Cricket,’ is an engaging cricket quiz show hosted by celebrated cricket analyst, Aakash Chopra. Cricket enthusiasts can prepare for a thrilling experience and compete for Rs one lakh in cash prizes and the chance to meet Aakash Chopra live.

    Aakash Chopra’s X (tweet) on the campaign:

     

     

    Brands like Meesho, Ajio, Pizza Hut, Zee5, boAT, AbhiBus, Asian Paints, Coin Switch, Parle-G, and Zepto also reacted to the campaign on X (Twitter).

    Starting on  8 October 2023, ‘Diwan-e-Cricket’ will captivate viewers during the innings break of every India match in the ODI World Cup. Aakash Chopra, former Indian cricketer, renowned commentator, popular YouTuber, and esteemed columnist, will kick off the dynamic live show with insightful match commentary and offer an opportunity for Eloelo app users to interact with him on the live show. The quiz will follow, featuring four options per question and a countdown timer. The contestant with the most accurate responses will have the opportunity to claim enticing cash rewards.

    Host of the game show Aakash Chopra said, I am excited to host Diwan-e-cricket exclusively LIVE on the Eloelo App which is one of the leading live streaming platforms in India. Cricket is of course a sport that unifies the entire nation and the way Eloelo has envisioned the show, with both live interactivity with users and a fun game show combined into a first-of-its-kind concept is what really got me interested. It combines the nation’s interest in the ongoing World Cup with a deewangi for cricket in general, in a unique and fun way. Cricket lovers are sure to love the show.

    Eloelo CEO Saurabh Pandey emphasised the company’s unwavering commitment to creating interactive entertainment that aligns seamlessly with Indian sensibilities. He commented, “At Eloelo, our aim is to tap into the shifting consumer behaviour from TV-based content consumption to mobile-based content consumption. With the World Cup fever across the country, we want to extend our app users a chance to not only engage with their favourite game live with an expert but also stand a chance to win big. ‘Diwan-e-Cricket’ is in line with our social games offerings that have cultural resonance with a core layer of interactivity to them.”

    Get ready for an exhilarating experience throughout the ICC World Cup Tournament as ‘Diwan-e-Cricket’ blends entertainment with exciting cash rewards. This exclusive event, hosted on the Eloelo platform with 37 million users and 120K creators, invites participants from every corner of India to seize the opportunity to win INR 1 lakh in cash prizes!

    Eloelo recently secured $22 million in a Pre-Series B funding round, co-led by Courtside Ventures, Griffin Gaming Partners Mixi Inc, Waterbridge Ventures, Lumikai Fund, Kalaari Capital, Convivialite Ventures, and Rocket Capital. The app continues to offer a diverse range of shows, including Lovehouse, Tambola, Ludo, the latest addition, Tol Mol Ke Bol, and the exclusively designed “Diwan-e-Cricket” for the upcoming ICC World Cup Tournament. This recent funding and continuous addition of interesting shows are intended to propel Eloelo’s business growth to new heights.

    Eloelo recently secured $22 million in a Pre-Series B funding round, co-led by Courtside Ventures, Griffin Gaming Partners Mixi Inc, Waterbridge Ventures, Lumikai Fund, Kalaari Capital, Convivialite Ventures, and Rocket Capital. The app continues to offer a diverse range of shows, including Lovehouse, Tambola, Ludo, the latest addition, Tol Mol Ke Bol, and the exclusively designed “Diwan-e-Cricket” for the upcoming ICC World Cup Tournament. This recent funding and continuous addition of interesting shows are intended to propel Eloelo’s business growth to new heights.  

  • AdClub’s M.Ad Quiz to take place on 7 November

    AdClub’s M.Ad Quiz to take place on 7 November

    Mumbai: The Advertising Club’s most vibrant and entertaining event, M.Ad Quiz, is back with a bang. In association with Brand Quity, M.Ad Quiz will be held on Tuesday, 7 November 2023 at 5.30 pm at Jade Sky, Jade Garden Terrace, third floor, Nehru Centre, Worli, Mumbai, for the participating teams.

    The biggest attraction for the distinctiveness of the show is Derek O’Brien, who is the best in the business and would don the role of the quiz master.

    In addition to the participants from the world of media, advertising and marketing industries, bright and curious professionals from any industry sector are also welcome to participate including the students of business school.

    In an age of Google search, Chat GPT 4, curiosity which is a key ingredient of a curious and cognitively enriched mind has been the biggest casualty. But human ingenuity far exceeds the technology-led readymade answers that fail to nourish a curious mind and this is where is the attraction of M.Ad Quiz, as an answer to a creative mind that can shun the trap of mediocrity.

    The high-octane and immersive programme will have all the ingredients of fun and gratification through attractive gifts from leading brands for both the participants and the audience at large. The winners will stand to win gifts like Haier Refrigerator, Titan Watches, Hampers from Unilever, Garnier, Britannia, Mondelez, Dabur, Bombay Shaving Company, and Nestle.

    There will be two members per team. Every team can get five cheerleaders at no cost. The final six teams chosen will go on stage for the final session. One organization can send multiple teams.

    Entry fee for participation:

    • Entry Fee for Team: Rs 10500/- (two team members plus five cheerleaders)

    Donor Passes:

    • Gold Member: Rs 650/-

    • Silver Member: Rs 850/-

    • Ad club senior citizen member: Rs 500/-

    The event is followed by cocktails & dinner.

  • TASVA unveils AW 23 collection campaign

    TASVA unveils AW 23 collection campaign

    Mumbai: With Ranbir Kapoor and Ananya Pandey as the brand ambassadors, Tasva unveils Autumn Winter 2023 collection that reimagines the essence of Indian culture and tradition, meticulously redefining the Modern Indian Man. With a splendid union between the visionary couturier Tarun Tahiliani and the consumer powerhouse, Aditya Birla Fashion & Retail Ltd., the brand emerges as a harmonious confluence of heritage, cultural opulence, and the pinnacle of artisanal craftsmanship.

    The collection is a heartfelt tribute to the changing dynamics of men’s fashion in the Indian social landscape. The TV commercial, featuring the brand ambassadors, depicts the playful demeanour that marks wedding festivities today. It breaks the age-old adage of men staying aloof from wedding planning. Instead, it invites grooms to take charge of the most important day of their lives and make choices that reflect the best that they can be.

    Ecstatic at the launch, Kapoor said, “I am absolutely thrilled to be a part of TASVA’s AW campaign as it mirrors a significant change in how urban grooms are now engaging in their wedding preparations. Nowadays, grooms actively participate in every facet of the wedding, from overall planning to selecting their attire as carefully as the bride. I am excited to be representing a brand that aligns with the preferences of discerning modern Indian grooms.” Inspired by India’s architectural marvels and its breathtaking natural beauty, this collection unfolds a captivating narrative adorned with a plethora of architectural, floral, and fauna motifs.

    Perfectly summarising the ethos of the collection, Pandey said, “TASVA is a brand that mirrors the changing role of today’s grooms. It’s refreshing to witness this paradigm shift towards a modern perspective on weddings which I believe is elegantly depicted in this film from the bride’s lens.”

    In true Tahiliani fashion, this collection gracefully melds the heritage of traditional aesthetics with the fluid lines of contemporary design. With an admirable commitment to affordability and accessibility, this collection caters to a diverse clientele. “Ranbir and Ananya, with their great on-screen chemistry, perfectly portray today’s young generation which is increasingly taking charge while staying true to their roots. The campaign is a continuation of TASVA’s commitment to and celebration of the modern Indian man, who has redefined how he sees himself. Whether in marriage or in life, comfort, quality, and a joie de vivre must go together. He wants to have fun and we at Tasva are committed to bringing him clothes that can do just that” said Tahiliani.

    This wedding season, imbue your wardrobe with the effortless charm of Tasva’s breezy kurta sets and the impeccable tailoring of their sherwanis and achkans. From versatile Indo-western ensembles to chic dinner jackets, there is a garment for every taste and occasion.

    Delighted with the collection campaign launch, brand head Ashish Mukul said, “Over the last year, Tasva has created a strong customer connect with its best-in-class product offering and unique store experience for Men’s Indian wear buyers. We have an exquisite range across festive occasions & wedding wear apparel and accessories for Men. We believe we are the go-to choice for the Global Indian man looking for designer wedding wear at affordable prices.”

  • Cricket superfans quality check MakeMyTrip Homestays in latest campaign

    Cricket superfans quality check MakeMyTrip Homestays in latest campaign

    Mumbai: When the world is glued hawk-eyed to cricketers, MakeMyTrip turns its attention to sports superfans instead. India’s leading online travel company’s latest campaign dials in on cricket fever by getting cricket superfans from across the globe to verify the quality and hospitality standards for its catalogue of homestays and villas.

    Travellers sometimes find themselves in a fix when the accommodation booked isn’t in line with their expectations, especially for the homestays category, where hospitality and offerings aren’t standardised. MakeMyTrip solves for this travel woe, taking the unusual approach of roping in popular cricket superfans from across the globe as quality assurance ambassadors. Sudhir Chaudhary, Saravanan Hari, Sugumar, Gayan Senanayaka (Sri Lanka), and Shoaib ‘Tiger’ Bukhari (Bangladesh) test and validate MakeMyTrip’s curated homestays and villas in the brand’s latest campaign. Given their extensive travel experience chasing matches globally, the chosen superfans are uniquely equipped to provide a proper assessment on the parameters of pricing, service, and space.

    Commenting on the campaign, MakeMyTrip chief marketing officer and chief business officer – corporate Raj Rishi Singh said, “The fever pitch around cricket gave us an optimal opportunity to showcase the meticulous quality check mechanisms MakeMyTrip has put in place for our alternate accommodations category. We always approach business from a problem-solving mindset, and who better to communicate this than genuine globetrotters such as our cricket superfans, who share the same passion for travel as they do for the game.”

    MakeMyTrip stands out for providing a unique and trustworthy experience by redefining industry standards and ensuring travellers can access the best accommodations across price points. The twin values of ‘Uniqueness’ and ‘Trust’ also carry through to the brand’s campaigns. At a time when the environment is cluttered with communique led by cricketers and mainstream celebrities, honing in on real-life superfans makes this campaign stand out.

    The first leg of campaign deployment caught the nation’s attention through a print outreach. The brand has now released a series of films depicting the campaign protagonists judging and validating MakeMyTrip Homestays on space, price, and service parameters. The films are live on all of the brand’s social channels

  • Sirona unveils 100% rash-free sanitary pads with Barkha Singh

    Sirona unveils 100% rash-free sanitary pads with Barkha Singh

    Mumbai: Sirona, India’s leading feminine hygiene brand launches its revolutionary line of sanitary pads, designed to be 100% rash-free, with a DVC featuring actor Barkha Singh, as the brand advocate and face of the campaign. Acknowledging the common discomfort and skin irritation experienced by women during their menstrual cycles due to plastic-based sanitary pads, Sirona has embarked on a journey to prioritise women’s comfort and well-being.

    In a strong commitment to women’s health and comfort, Sirona announced the association of Barkha Singh, a prominent figure in the entertainment industry, as the brand advocate and face of the campaign for their sanitary pads and menstrual cups. Celebrating this milestone, Sirona has launched an engaging digital video campaign (DVC) featuring Barkha Singh, shedding light on the innovation behind the 100% rash-free sanitary pads, educating women about the importance of choosing skin-friendly hygiene products, and encouraging them to embrace the comfort and health benefits of Sirona’s offerings.

    Speaking on the launch, Good Glamm Group Good Brands Co CEO Sukhleen Aneja, “Sirona’s relentless pursuit of innovation and commitment to women’s well-being has culminated in the creation of our 100% Rash-free Sanitary Pads; a result of extensive research and development, with a singular focus on enhancing women’s lives during their menstrual cycles. We are dedicated to making a positive difference in the lives of women everywhere.”

    “I am proud to be associated with Sirona, a brand that is dedicated to feminine health and hygiene. Sirona’s products are a game-changer for women everywhere, and I am excited to spread the word about these incredible products.” added actor and brand advocate Barkha Singh.

    In addition to being rash-free, Sirona Sanitary Pads are highly absorbent, ensuring that women remain dry and comfortable throughout their menstrual periods. Furthermore, these pads are free of toxins, providing women with the peace of mind they deserve concerning their health. Sirona invites women across India to embrace a new era of feminine hygiene with their 100 per cent rash-free sanitary pads, aiming to make every period a comfortable and rash-free experience.

    Sirona Sanitary Pads represent a significant milestone in the feminine hygiene sector. These pads are meticulously crafted with an indulgent, soft, cottony top layer that offers an unparalleled level of softness and breathability throughout the menstrual cycle. Unlike conventional pads, Sirona Sanitary Pads ensure a rash-free experience, eliminating the discomfort and itching that frequently accompanies menstruation. The Sirona Sanitary Pads range is available in various SKUs, including XL, XL+, overnight pads, and maternity pads. Notably, the overnight and maternity Pads are made from 100 per cent organic cotton, enhancing their eco-friendly appeal.

  • Ideas Farm’s cryptic campaign challenges imagination for Legrand’s D2C launch

    Ideas Farm’s cryptic campaign challenges imagination for Legrand’s D2C launch

    Mumbai:  In the digital age, the convenience of modern living has been revolutionised by the ability to order almost anything online. From electronics to beauty products to groceries, just one click is all it takes to have them delivered to their doorstep.

    However, there’s one thing that nobody thought could be delivered home. Legrand’s new campaign ‘What’s in the box?’ piqued curiosity amongst its target audience.

    The two-part film series left audiences, including an inquisitive dog, a vigilant guard and a nosy neighbour, in suspense about the box’s contents. This mystery gained even more traction on various social media and digital platforms, leaving viewers bewildered.

    Following a frenzy of excitement, the brand ultimately revealed the secret – Legrand products were now available for delivery right to your doorstep through Legrand’s E-Shop. This revelation was warmly received by those seeking the convenience of online shopping for switches and other electrical items.

    The brand teamed up with Scoopwhoop to create a vox pop-style video where they asked individuals to make guesses about the contents of the box. The video also captured their pleasantly surprised reactions when the box was finally revealed.

    The brand plans to continue the campaign through a set of 20 short videos on YouTube Shorts, showcasing the advantages and attributes of diverse Legrand products, as well as the seamless process of purchasing them through E-Shop.

    Speaking about the campaign, The director of marketing at Legrand, Sameer Saxena said, “Indian consumers are becoming increasingly savvy shoppers as there are several online tools that can help Indian consumers make informed choices. The E-shop is designed to make the customer experience journey as smooth as possible. The #WhatsInTheBox campaign was a clever and effective way to build intrigue among the audience and reveal that switches can now be delivered to the doorstep.”

    Legrand head of brand & digital business  Laxman Tari, said, “A sense of anticipation and curiosity was created by the campaign’s mysterious boxes, and the reveal was both unexpected and delightful for the audience. As a result, the campaign was highly successful in raising awareness of our new D2C channel – E-shop and generating excitement for the product range.”

    Ideas Farm head of business & strategy Priyanka Dey added, “It gets truly interesting when atypical consumer categories start entering the Ecomm space. The campaign idea is rooted in this very fact. Guess whatever you can is in that box. Bet you won’t be able to guess this. It’s a fun way of announcing.”

  • Arjun Rampal stars in Bagline’s ‘EVOLVE’ campaign as brand ambassador

    Arjun Rampal stars in Bagline’s ‘EVOLVE’ campaign as brand ambassador

    Mumbai: Bagline- ouse of Luxury Bags, the multi-brand retail store which specialises in travel gear and lifestyle accessories and features international brands like Tommy Hilfiger travel gear, United Colors of Benetton, Aeropostale, is delighted to unveil its newest campaign, ‘EVOLVE’. This new campaign is in partnership with Bollywood superstar and style icon Arjun Rampal. This exciting campaign marks a significant milestone in the brand’s journey, further solidifying its position as a trailblazer in the world of fashion, travel gear, and lifestyle accessories.

    A premium destination for luxury bags, Bagline has gained recognition for its commitment to delivering trendy, innovative, and high-quality products. Specialising in travel gear, handbags, and lifestyle accessories, the brand has over 35 stores across 20 cities in India and a strong online presence, making its products accessible to a wide audience.

    Its latest campaign ‘EVOLVE’ is more than just a fashion endeavour- it’s a celebration of individuality and the diverse preferences of modern India’s discerning clientele. Rooted in the belief that customers seek a multitude of choices to express their unique style, this campaign empowers individuals to make a fashion statement with confidence. Arjun Rampal, who is known for his impeccable style, perfectly embodies Bagline’s fashion philosophy. His association with the brand adds a touch of glamour and sophistication to the campaign, making it a must-watch for fashion enthusiasts.

    As part of the EVOLVE campaign, Bagline will introduce the latest Fall/Winter 2023 styles of Tommy Hilfiger Travel Gear, ensuring that customers have access to the latest trends in the industry. Additionally, the brand will showcase a new collection of Travel Gear from United Colors of Benetton (UCB), offering customers top-quality accessories and luxury bags such as trolleys, backpacks, crossbody and duffle bags, that combine style with functionality.

    The ‘EVOLVE’ campaign will be launched during the highly anticipated World Cup, maximising its reach and impact among a global audience of fashion-conscious individuals. Bhargav Krishna, the creative genius behind the campaign, brings a wealth of experience and creativity to Bagline’s marketing efforts. His innovative concepts and keen understanding of advertising have contributed to the campaign’s distinctive appeal. For the stunning campaign visuals, Bagline collaborated with renowned photographer Arjun Mark, whose work captures the essence of the campaign beautifully.

    “We are thrilled to have Arjun Rampal as the face of our ‘EVOLVE’ campaign for Bagline,” said Brand Concepts Ltd whole-time director and chief executive officer Abhinav Kumar. “Arjun’s style, charisma, and his ability to effortlessly redefine fashion align perfectly with our brand’s vision. With ‘EVOLVE,’ we aim to inspire our customers to embrace their unique style and make a statement with our diverse range of luxury bags.”

    Arjun Rampal shared his excitement about the campaign, stating, “Bagline’s ‘EVOLVE’ is a celebration of individuality and style, something that I take very seriously. It’s about embracing your uniqueness and making a personal statement with your fashion choices. I am proud to be a part of this journey, and I hope that this campaign will inspire everyone to express themselves authentically through fashion.”

    To explore the latest Tommy Hilfiger travel gear styles and new UCB travel gear collection, visit Bagline’s stores and online platform.

  • Croma rolls out the ‘Festival of Dreams’ campaign to celebrate Pujo

    Croma rolls out the ‘Festival of Dreams’ campaign to celebrate Pujo

    Mumbai: On the auspicious occasion of Pujo, Croma rings in its ‘Festival of Dreams’ campaign with ad films for TV and digital media and a festive sale with much-awaited offers. Bringing the joy and excitement of Durga Pujo to every household, Croma gears up to provide the ultimate electronics shopping experience and recognizes the significance of embracing new beginnings & fulfilling dreams during this joyous occasion.

    Adding to the excitement and emotions of the festivity, Croma brings alive its Pujo campaign through its playful ad films depicting relatable scenarios between the daughter and her mother in every family setup

    Croma entered the Kolkata market in 2019 and scaled up rapidly over the last two years to cover a larger part of the city. While the brand is preferred by the younger generation, Croma felt a need to appeal to the middle-aged generation as well. With this insight, the ad films conceptualised by team Croma, directed by Bibartan Ghosh, and produced by Useful Garbage Creations to showcase the mother and daughter considering a TV upgrade for Pujo and how they end up experiencing warm hospitality at Croma.

    As an extension of the theme, two additional video ads are released. One opens with the mother contemplating whether to invest in a washing machine or a refrigerator with the ongoing exchange offer. Her daughter’s enthusiastic suggestion to purchase both appliances highlights the excitement surrounding the Festival of Dreams campaign. The second is shown with the mother browsing a smartphone when the daughter playfully questions the frequency of her purchase, and the mother states that both EMI and exchange offers make it convenient and affordable to upgrade.

    Commenting on Croma’s ‘Festival of Dreams- Durga Pujo’ campaign, Croma COO Shibashish Roy said, “We are looking forward to the Durga Puja celebration with our ‘Festival of Dreams’ campaign.  This festive season, with 13 stores in Kolkata, we’re here to complement our discerning customers’ electronics shopping experience. With our unique customer service and a wide array of gadgets under one roof, we aim to make this Puja season truly special for everyone.”

    Croma’s Festival of Dreams – Durga Pujo campaign invites everyone to celebrate the joy of upgrading their homes with the latest electronics while enjoying incredible exchange offers and convenient EMI options. It is time to make dreams come true, just like the mother-daughter duo did in these playful ad films.

    To experience the magic of the Croma Festival of Dreams, visit your nearest Croma store or explore the exciting offers online at www.croma.com. Don’t miss the festivities and the opportunity to make your dreams a reality.

     

  • Goibibo announces Kareena Kapoor Khan as brand ambassador

    Goibibo announces Kareena Kapoor Khan as brand ambassador

    Mumbai: Goibibo, one of India’s leading travel brands, stands for its youth-oriented offerings and campaigns. So, when it came to choosing the new face for the brand, Goibibo went back to the recommendations made by its core audience set.  

    In a stellar illustration of two-way communication between a brand and its audience, Goibibo announces Kareena Kapoor Khan aka Bebo as its new brand ambassador. This announcement coincides with the launch of Goibibo’s new campaign – Hotels aise on Goibibo, full marks by Bebo’ – and a new adapted social media identity. The brand integrates cues from the actor’s most memorable roles and her name in real life to its own personality thereby converging the brand and the brand ambassador like never before.

     

     

    To bolster the announcement, Goibibo has also launched a new brand film that gives voice to the main character energy of every Indian traveller with Kareena’s famous ‘Poo’ as the mouthpiece. Goibibo chief marketing officer Raj Rishi Singh further explained, “We all have a main character energy to our personalities which becomes especially prominent when we are on our travel breaks. With Kareena Kapoor Khan, the brand not only gives representation to this facet of our personality but also seamlessly integrates the brand and the ambassador into a cohesive voice.  Our larger campaign speaks to the evolving expectations of Indian travellers and the increasing expectations from all operators in the space. We are hopeful that our audience will be as excited as we are for this new chapter for Goibibo.”  

    Kareena Kapoor Khan said, “It’s such a delight to be the new face of Goibibo, or should we call it ‘Goibebo’? Among all the roles I’ve played on screen, Poo has been one character that has been an all-time audience favourite, even after all these years! It’s fascinating to see how Goibibo has taken such a beloved character and infused it into their new, fun campaign. Becoming Poo again, twenty years later, was such fun and it reminded me that there’s a bit of ‘Poo’ in every Indian traveller… after all, who doesn’t want to have the best holiday! So, what are you waiting for? Because ‘Poo’ has already given her seal of approval!”

    Goibibo stands firmly committed to maintaining impeccable standards and the latest campaign speaks to this goal. Bebo’s charisma, enduring popularity and high standards perfectly align with Goibibo’s mission to make sure accommodations listed on the platform are authentic, and there is no expectation and delivery mismatch.  Whether it’s Poo, or an everyman, with Goibibo one can rest assured with ‘Bebo’s’ seal of approval.

    The film has been conceptualised by Talented and executed by Dharma 2.0.

    Founding partner Priyanka Borah and Talented founding member & creative Binaifer Dulani said, “When we uncovered that the Indian consumer wants to be treated like a main character, from the movies, when on vacation – it instantly connected the dots for us, and gave birth to Goibebo. While the Poo character is iconic and has been leveraged in different ways, the strategic soundness makes this special, and its familiarity in a new context makes it memorable.”

    Dharma 2.0 founder Punit Malhotra said, “There is an inherent stickiness to ‘goibibo’ and ‘bebo’ that will stay in the mind of the audiences. Poo is an unforgettable character, and it’s an honour to revive her quintessential sassiness, in a brand-new context to speak to the Indian masses.”