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Category: Ad Campaigns

  • Kingfisher celebrates “#NoFilterFriendships” in its latest Campaign

    Kingfisher celebrates “#NoFilterFriendships” in its latest Campaign

    Mumbai: Kingfisher launched their latest campaign, “#NoFilterFriendships”. The campaign aims to celebrate genuine and unscripted conversations among friends. The campaign, titled “#NoFilterFriendships” focuses on a simple yet profound message: “Open up and have an unfiltered conversation with your friends”.

    Conceptualised and created by Ogilvy India, the advertisement focuses on relatable scenarios and everyday friendships, encouraging individuals to shed pretences and be themselves when connecting with friends.

    In today’s world, it’s hard for Gen Zs to have real, unfiltered conversations. Social media and digital communication have created a culture of curated personas and edited conversations. This can make it difficult to find genuine friends and connections. This campaign offers a refreshing change by inviting Gen Z to be themselves and have honest, unfiltered conversations. It’s a call to action to come together,  open up and forge meaningful connections that transcend the superficiality of social media.

    Commenting on the launch of the campaign, Vikram Bahl, Chief Marketing Officer, United Breweries Limited, said, “Kingfisher has always been a progressive brand, and through this Pan India campaign we aim to echo the tension in the lives of Gen Z audiences, who hesitate to open up freely, fearing judgements from others. This campaign is a celebration of opening up and having judgement-free conversations.”

    Ogilvy India Kainaz Karmakar chief creative officer Harshad Rajadhyaksha said, “For an iconic brand like Kingfisher which enjoys such widespread popularity, the emotion and sentiment of its core audience – Gen Z, needed to be expressed in an entertaining yet meaningful way in the new campaign. Even in today’s world where ‘sharing’ is an accepted way of life for this audience, there are still nuances about their lives they hesitate to express. #NoFilterFriendships was borne from this tension. Among the many stories that we thought of, the one we chose to debut this thought in, carries a little more social currency amongst our Gen Z audience. The story is executed with a light touch and uses all the loved brand elements like the oolalala jingle”.

    The campaign will make its presence felt across diverse platforms, spanning TV, OTT, social media, influencers, and on-ground activations to champion the central message and maximize its impact.

  • Tata AIA partners with its consumers to make them“HAR WAQT KE LIYE TAIYAAR”

    Tata AIA partners with its consumers to make them“HAR WAQT KE LIYE TAIYAAR”

    Mumbai: Tata AIA Life Insurance (Tata AIA), one of India’s leading life insurance companies, has launched its new brand positioning theme, ‘Har Waqt Ke Liye Taiyaar’. The new theme highlights its focus on partnering with its consumers through diverse solutions and enabling them to lead a fikar-free life. The new positioning expands the brand’s focus on protection, effectively conveyed by the earlier theme of ‘Rakshakaran Ki Reet’.  It thus enables Tata AIA to become a lot more relevant and add value to consumers across the many special moments in their lives.

    The new positioning was finalised after multiple consumer research exercises that captured the macro trends as well as targeted surveys to gauge response to specific positioning options developed. ‘Har Waqt Ke Liye Taiyaar’ stood out as the preferred choice for most of consumers across geographies, gender, age groups etc. It especially resonates with the young and middle age groups. It is perceived as lively, action-oriented, and positive and projects a ‘with you’ attitude.  Most importantly, the fact that ‘Har Waqt Ke Liye Taiyaar’ has been crafted in Hinglish and 6 other languages, the connection it establishes with people from different regions of Bharat is very encouraging.

    To deliver this new brand theme, Tata AIA invited creative ideas from multiple agencies, eventually shortlisting the creative approach shared by Ogilvy India. The campaign centers around its Brand Ambassador, India’s legendary athlete Neeraj Chopra. In an unusual storyline, Neeraj is seen in multiple avatars of Fortune Tellers. They are ranting about losing business since consumers are now far free about their future with Tata AIA Life Insurance solutions. The creative has a tone of humour to it and beautifully conveys the brand’s message of empowering its consumers to be always prepared and fulfil their aspirations, while Tata AIA has their back. A consumer survey conducted post-release of the campaign shows 96 per cent of the 500 respondents really liked/ loved the campaign’s creative and messaging.

    Commenting on the new brand philosophy/theme, Tata AIA chief marketing officer Girish Kalra said: “‘Har Waqt Ke Liye Taiyaar’ is a clear, impactful and inspiring theme that effectively communicates our focus on partnering with our consumers, enabling them to lead a fikar-free life. It resonates with our endeavour to offer innovative insurance, wealth creation, wellness and retirement solutions coupled with ‘best in class’ service to our consumers, always.”

    Girish adds, “The creative is quite unique since it showcases our Brand Ambassador, Neeraj Chopra, in a ‘never seen before’ avatar. Our association with Neeraj over the last two years has been very exciting and fulfilling for both partners. We are committed to building on this further in the years to come. He is an inspirational personality, rooted in his behaviour and an amazing human being.”

    Ogilvy India CCO Sukesh Nayak added, “Tata AIA’s unique offerings are designed to keep people ‘Har Waqt Ke Liye Taiyaar’. Building on this platform, the campaign takes a tongue-in-cheek view of how fortune-tellers would react to a world in which everyone is fikar-free for their future – thanks to TATA AIA’s life insurance plans. And who better to bring this alive than an elite athlete like Neeraj Chopra for whom being prepared makes all the difference. The country has time and again seen Neeraj’s talent with the javelin, but in this campaign, we hope his masterful acting – pulling off 4 different avatars, will wow audiences.”

    To promote the new brand theme campaign, TATA AIA has taken a multimedia approach focusing on OTT, TV and music Apps. The brand has tied up with Disney Hotstar and will be displaying the campaign creatives more than 500 million times during the India-played matches as well Semi-finals and finals of the ICC Men’s Cricket World Cup 2023. The campaign will also be telecast on 25 TV News channels in seven languages across 14000 ad spots spread over a period of 45 days. Additionally, the brand has also allied with Jio Saavn for video ads to be played with song lists.

    Tata AIA Life Insurance is a leading brand in the market. It offers diverse solutions including Term Insurance, Guaranteed Income plans, and health and wellness solutions as Retirement products for a diverse set of consumers including Women, HNI, NRI, MSME, and pre-retirees across the length and breadth of India.

  • Dentsu Creative India honours Indian farmers in New Holland tractors campaign

    Dentsu Creative India honours Indian farmers in New Holland tractors campaign

    Mumbai: Dentsu Creative India, in association with New Holland Agriculture – a leading brand of tractors and farming equipment, has launched a new campaign that salutes the farmers of our nation. The campaign builds on the success of last year’s ‘Asli Hero Ki Asli Taqat’ campaign, which portrayed farmers as the heroes of the nation who feed us all.

    This year, the campaign focuses on the machines and technology that serve as the true strength behind these heroes. The campaign introduces a wide range of New Holland tractors and farming equipment, each designed to make farming easier and more efficient. These machines are a true embodiment of the key campaign message ‘Asli Hero Ki Asli Taqat’ (The Real Hero’s Real Strength), a promise that New Holland continues to champion.

    The campaign kicked off with a TVC that will be extended to other mediums. The film features stunning visuals of farmers working in the fields with the help of New Holland tractors and farming equipment. It captures the spirit of the farmers’ dedication and highlights how these innovative and technologically advanced machines from New Holland transform them into real heroes.

    Speaking on the campaign, Ujjwal Anand, Managing Partner, Dentsu Creative India said, “In a world where heroes often wear capes, New Holland reminds us that some heroes wear plaid shirts and muddy shoes. Their dedication to honouring the farmer as the true hero of our nation and recognizing the technology that supports them is both heartwarming and admirable.”

    Dentsu Creative India chief creative officer of North Janmenjoy Mohanty added, “The idea was to show a perfect balance between the real power of New Holland tractors and the sheer heroism of the real heroes, i.e., our farmers. And the film has nicely achieved both. It is sure to add a lot of memorability to the brand.”

    CNH Industrial marketing director India sub-region agriculture segment APAC Tarun Khanna commented, “For New Holland Agriculture, the farmers are our real heroes. With the second leg of this campaign celebrating our farmers, we are showcasing how the strength of our portfolio enables our real heroes in the field, thereby reaffirming New Holland as the real strength behind the real heroes.”

  • #Unstoppable21 initiative celebrates India and its youth through a new anthem

    #Unstoppable21 initiative celebrates India and its youth through a new anthem

    Mumbai: The Times of a Better India, an initiative of Times of India is excited to launch an anthem for its initiative, #Unstoppable21. This empowering and inspiring new anthem titled ‘Hum Ho Rahe Kamyaab’ is a fantastic, hummable music piece composed by the celebrated Shantanu Moitra.

    With a young population of 512 million Indians under 21, India is poised to reap its demographic dividend. To celebrate India’s youth, the #Unstoppable21 campaign is felicitating 21 Indians under 21 in humanities, science, sports, fine arts, performing arts, social activism and entrepreneurship.

    As a celebration of the achievements of our youth and the country, this groundbreaking masterpiece is set to captivate and galvanise the young and hopeful, offering a voice to the thoughts, dreams, and aspirations of a new generation.

    To celebrate the spirit of India’s youth, #Unstoppable21 is highlighting the limitless potential of our people. Inspiring stories of individuals, institutions and organisations that symbolise a coming together of various facets of India to contribute to their success.

    This song marks a significant milestone in the journey of celebrating our collective success and resilience – from ‘hum honge’ to ‘hum ho rahe’, and finally ‘hum ho gaye’ kamyaab. This song aptly supports #Unstoppable21 in celebrating our country’s human spirit and our unstoppable achievements.

    1. Catchy lyrics: The anthem’s lyrics are crafted to reflect the authentic celebration of the youth and their achievement 
    2. Upbeat melody: Composed by Shantanu Moitra, this energetic melody is bound to get people moving and feeling the rhythm of today’s India 
    3. Empowering message: The anthem carries a powerful message of our youth’s success, its empowerment, and the belief that India is winning the world 
    4. Meet the talent behind ‘Hum Ho Gaye Kamyaab’ anthem:  
    5. Esther Hnamte from Mizoram is a little singer – winning hearts through her music and singing 
    6. Chotu Khan, a young musical spark from the Merasi community is a folk singer who got his first break in a music video called Hariyo Patang through and gained considerable fame. 
    7. Ayaan Deshpande is a 9-year-old piano prodigy from Mumbai 
    8. Sartaz Khan Barna is a folk singer from a small village Barna, in Jaisalmer with a powerful voice 
    9. Rahul Vellal started his journey with Indian Classical music at the age of four   
    10. Anirban Roy started learning flute at the age of four and a half and gave his first public performance at the age of five.  
    11. Steven Samuel Devassy is a child prodigy adept in playing drums, and singing.  
    12. Imnainla Jamir is a musician, and guitar artist from Nagaland 
    13. Aditya started learning classical vocal and violin from the age of 3. 
    14. A bunch of talented, cool kids making music – Dharavi Rocks is a collective of slum kids jamming to a better life.

    Speaking on the occasion Indian composer and musician Shantanu Moitra said, “The concept of Unstoppable21 by The Times of India is simply mind-boggling. What truly astounds me is the unwavering confidence of these young talents. Their level of self-assuredness is profoundly inspiring and is quite a departure from my own experiences at their age. I’ve been learning so much from them. These prodigies are from our own nation, the future of our country, and they are nothing short of incredible. Talent is undoubtedly abundant, but the spotlight you’ve cast on these young achievers has bestowed upon them a sense of significance that is truly praiseworthy.”

  • IAA India Chapter announces stellar line-up in mancom for FY 23-24

    IAA India Chapter announces stellar line-up in mancom for FY 23-24

    Mumbai: The members co-opted and invited to the managing committee of the India Chapter of IAA for the financial year 2023-24, were announced at the first meeting of the managing committee chaired by the re-elected president, ABP Network chief executive officer Avinash Pandey.

    Pandey said, “IAA India Chapter is uniquely positioned with such diverse group of industry leaders from ad-agencies, media, mediatech and advertisers. I am lucky that I enjoy support of such accomplished individuals in fulfilling the motto of IAA that advertising is a force for good. IAA India would be coming out with fresh new initiatives enabling social changes for good.”

    IAA India Chapter VP Abhishek Karnani said, “I am very glad to be a part of a well-diversified team of Marcom leaders who will be leading the India Chapter in the year ahead. We are committed to promoting an ecosystem of excellence in every area we are involved in. Sustainability, Tech, Marketing, Creative Excellence and more. Look out for new initiatives and a drive to showcase communication as a force for good”

    The Mancom members are:

    ●    Zee Entertainment Enterprises Ltd – president, Business South Asia – Rahul Johri

    ●    Hungama Digital Media Entertainment Pvt Ltd – founder – Neeraj Roy

    ●    EROS Media World PLC – Group CEO – Pradeep Dwivedi

    ●    neOwn – founder – Kranti Gada

    ●    Viacom18 Media Pvt Ltd – head, Hindi mass entertainment & kids TV Network – Nina Elavia Jaipuria

    ●    EENADU – director – I Venkat

    ●    Canco Advertising Pvt Ltd – founder – Ramesh Narayan

    ●    The Salt Inc Consulting & Aidem Ventures – CEO & founder – Neena Dasgupta

    ●    Havas Group India – chief executive officer – Rana Barua

    ●    The Times of India Group – president – Partha Sinha

    ●    IdeateLabs – chairperson – Dr. Bhaskar Das

    ●    The Horologists – founder & president – Mitrajit Bhattacharya

    ●    Madison Communications Pvt. Ltd. – chairman & managing director – Sam Balsara

    ●    Laqshya Media Group – managing director – Alok Jalan

    ●    HT Media Ltd – executive director – Rajeev Beotra

    ●    Indira Television Ltd. – director – Rani Reddy

    ●    Sambad Group – MD – Monica Nayyar Patnaik

    ●    Google India – marketing director for platforms and devices – Neha Barjatya

    ●    Netcon Technologies – corporate advisor – P N Mahadevan

    ●    Meta India – head – ads business – Arun Srinivas

    ●    Meta India – head – agency business – Gauravjeet Singh

    ●    Intelligent Insights Pvt Ltd – founder – Ashok Venkatramani

    ●    Dabur India – head of media – Rajiv Dubey

    ●    Samsonite – CEO – Jai Krishnan

    ●    Crayons Advertising Ltd. – MD – Kunal Lalani

    At the AGM held on 27 September 2023, the following office bearers were elected:

    ●    Abhishek Karnani (president, Free Press Journal Group)- VP

    ●    Nandini Dias (Independent Advisor)- Hon. Secretary

    ●    Jaideep Gandhi (Founder, Another Idea) – Hon. Treasurer

    Cosmos-Maya CEO Megha Tata will continue as an ex-officio office bearer as immediate past president.

    The other elected members of the managing committee were:

    ●    R K Swamy Ltd – chairman & MD – Srinivasan K Swamy

    ●    Mathrubhumi Printing & Publishing Co Ltd – MD – M.V. Shreyams Kumar

    ●    GroupM – CEO-South Asia – Prasanth Kumar

    ●    The Indian Express Pvt Ltd – executive director – Anant Goenka

    ●    Blue Logic Systems – director – Janak Sarda

     

  • The Advertising Club Bangalore opens entries for the Big Bang Awards 2023

    The Advertising Club Bangalore opens entries for the Big Bang Awards 2023

    Mumbai: The Advertising Club Bangalore, an esteemed institution with a legacy spanning over four decades, is thrilled to announce its flagship property – The Big Bang Awards. This grand celebration of excellence covers a wide spectrum of creative, design, media, digital, and marketing achievements. We’re excited to announce that the entries to this prestigious award is now open.

    The Advertising Club Bangalore president Laeeq Ali, shared his

    thoughts on this event, “As the president of this prestigious advertising club, I’m deeply honoured to announce these awards. Advertising is going through a sea change by the day, but it will remain the lifeblood of many industries. As an industry body, It is our duty to recognize and celebrate the outstanding creativity, dedication, and innovation that advertisers bring to the world and extremely proud to be doing this event for 30 years. A new executive committee has been formed and we are looking at doing the final event in a grand manner too.”

    The Big Bang Awards have been a pillar of recognition for close to three decades. These awards welcome participation from all members of the advertising and marketing fraternity throughout the country. The previous event witnessed a remarkable turnout, with entries pouring in from over 40 agencies and 9 clients, representing 12 cities in India.

    Just as in previous years, a high-caliber jury consisting of eminent advertising, media, and marketing professionals, hailing from diverse regions in India and the APAC, will oversee the judging process entirely online.

    The Big Bang Awards for Creative Excellence will celebrate outstanding accomplishments in creative and content. Categories include Consumer, B2B, Media, Entertainment, Social Causes, Health, Fitness, Wellness, E-commerce, Integrated Marketing Campaigns, and a new category spotlighting regional campaigns in various Indian languages.

    The Big Bang Awards for Design Excellence will acknowledge exceptional internal and external design expertise, encompassing Brand Identity and UX design.

    The Big Bang Awards for Media Excellence and Digital Excellence will pay tribute to the innovative work carried out by Media and Digital agencies, encompassing various traditional and digital media. A new category focusing on Data and Technology is also included to recognize how data and research can be leveraged to create more effective campaigns founded on powerful insights.

    Additionally, The Big Bang Awards will celebrate budding talent with awards for Young Writer (Copy/Content) of the Year, Young Art Director of the Year, and the Arvind Kumar Memorial Young Media Professional of the Year.

    Big Bang Awards chairperson Malavika Harita expressed, “This

    period is an exciting phase for all of us at the club as well as the

    Jury. Year on year, we get to see some amazing work cutting across India as well as categories. With the lines blurring between technology & marketing, the approach to ideation itself has changed and I look forward to seeing lot more interesting entries marrying the traditional & the new. The theme ‘Find the Balance’ for this years big bang awards is also centred around the same thought too.”

  • GroupM and Criteo partner to drive commerce media innovation in APAC

    GroupM and Criteo partner to drive commerce media innovation in APAC

    Mumbai: Criteo the commerce media company, and GroupM, WPP’s media investment group has announced the first partnership in Asia Pacific (APAC) to strengthen omnichannel commerce media capabilities for GroupM clients in the region.  

    The partnership brings together product sales data and the proprietary media solutions of GroupM, with privacy-safe commerce audiences and proximity-based insights provided by Criteo. Criteo’s insights technology will further enhance media planning, budget allocation, and best-in-class activation, enabling new levels of relevance, optimisation, and conversion for GroupM clients across all channels.  

    “The innovation in commerce that will be made possible through this collaboration with Criteo is a  significant and hugely exciting development for advertisers in APAC, and for our industry as a whole,” said GroupM APAC chief investment officer Anita Munro. “Combining Criteo’s commerce media capabilities  with our own not only strengthens our commerce offering in the region, but also allows us to set a new  standard for what’s possible in advertising by bringing products, media, clients and consumers closer than  ever before.”

    The partnership between Criteo and GroupM will also expand access for GroupM’s clients to Criteo’s holistic omnichannel monetization solution. This solution allows retailers to manage their entire media inventory across both e-commerce and physical retail while enabling brands and agencies to seamlessly discover and purchase omnichannel media from leading retailers. Tools available to GroupM clients include 360° media asset activation, ranging from in-store activations such as point-of-sale displays to out-of-store activations like inbox sampling, and online activations such as email and social.  

    “Together with GroupM, we are honored to usher in the next era of omnichannel marketing in the region,” said Criteo MD enterprise APAC Taranjeet Singh. “This partnership represents a union  of industry leadership, and we are optimistic that it will drive greater integration across omnichannel  campaigns and elevate success for brands and advertisers.”

    As commerce media continues to accelerate, Criteo and GroupM plan to evolve the partnership by looking at strategic opportunities across media-buying capabilities and insights to drive predictive decision-making. Further collaborative efforts to develop best practices in the area aim to unlock many exciting possibilities.

  • Sourav Ganguly revives jersey-waving moment in Bisk Farm’s cricket campaign

    Sourav Ganguly revives jersey-waving moment in Bisk Farm’s cricket campaign

    Mumbai: Cricket, in the incredible land of India, is more than just a sport, it’s like a religion. And the fans? Well, they’re the high priests of superstition when it comes to supporting our cricket team.

    All the cricket fans have some stories of superstition like staying put at that one spot on the couch, wearing the same lucky shirt that’s been through countless wash cycles, or even performing a mini-puja before the match, just to keep the cricket gods happy. It’s all part of the quirky charm of celebrating the gentleman’s game in India. Taking a cue from this, Bisk Farm, the fourth largest biscuit brand in India, launched a high-decibel 360-degree campaign for its Rich Marie range of products – ‘Me Time, Marie Time’, celebrating the diehard Indian cricket fans’ passion.

    Featuring Sourav Ganguly, the brand ambassador for Bisk Farm Rich Marie biscuits, the campaign celebrates the fan’s way and belief of contributing to the success of the Indian cricket team. It has Sourav Ganguly reenacting his signature jersey-waving act, this time not from the Lord’s pavilion but from the comfort of his couch.

    The campaign also draws inspiration from everyday funny life scenarios to illustrate the typical Indian fan’s behaviour during a cricket match. Built on a unique collage of relatable situations which embodies fandom, the TVC portrays Sourav Ganguly as one such superstitious fan. In the campaign, Sourav Ganguly is seen wearing his lucky jersey, not allowing any of his friends to move from their seats until the match ends. He’s got more Taabiz around his neck and arms than a rapper with gold chains and wears another on his forehead. He performs puja of the cricket bats praying for India’s victory.

    Commenting on the campaign, Bisk Farm managing director Vijay Singh said “India is a cricket-crazy nation. We feel, there’s a huge contribution of the Indian fans who for their passion for the sport, have transformed the game into a religion in India. Sourav Ganguly is a celebrated personality in India for his immense contribution to Indian cricket and we feel this campaign with Sourav Ganguly in the lead touches all the right chords to create excitement amongst Indian cricket fans. Cricket is celebrated across all spectrum of life, and biscuit is consumed by everyone hence it offers a great opportunity for us to promote the brand. We are confident that the campaign will perform well and contribute to our overall growth in this cricket season.”    

    Conceptualised by SoS Ideas, the 45-day-long 360-degree campaign went live on 14 October during the India vs. Pakistan match. The campaign rides high on TV, Digital, Print and OOH. Simultaneously, with an objective to connect with the youth on the go, Bisk Farm plans to majorly focus on cricket-specific content on OTT, and Meta platforms along with YouTube.

    SoS Ideas director Souvik Misra said “We are extremely excited to be part of this Sourav Ganguly Cheer for India campaign which is very quirky, over the top and plays deep into the Indian psyche of Sports! Let us all cheer for India”.

  • Bisleri continues its #CarryYourGame campaign with five Indian Super League teams

    Bisleri continues its #CarryYourGame campaign with five Indian Super League teams

    Mumbai: Bisleri, India’s leading packaged drinking water, has forged an exciting partnership with five teams of the prestigious Indian Super League (ISL) as the official Hydration partner. The five prominent ISL teams include Mumbai City FC, Bengaluru FC, Kerala Blasters FC, Chennaiyin FC and FC Goa. The ongoing league promises to captivate football enthusiasts for the next six months, culminating in April 2024.  

    Bisleri x ISL Partnership

    Bisleri has introduced limited edition bottles starting with Kerala Blasters FC and FC Goa. Football aficionados in Kerala can look forward to collecting these special-edition bottles featuring images of Rahul KP, Adrian Luna, and Jeakson Singh from the Kerala Blasters FC squad. Meanwhile, in the scenic state of Goa, football enthusiasts will be treated to limited-edition bottles featuring Sandesh Jhingan, Udanta Singh, and Brandon Fernandes, all representing the fervent spirit of FC Goa. These collectable bottles will be made available in two SKUs – 500ml and one ltr.

    Commenting on the association, Bisleri International Pvt. Ltd. head of marketing Tushar Malhotra said, “We are thrilled to bring the exciting world of football to our consumers with our association with five of the most popular teams of the Indian Super League. The partnership reflects Bisleri’s commitment to nurturing Indian sports and celebrating exceptional talent within the country. The association is part of our larger campaign #CarryYourGame that celebrates the love for sports and highlights the importance of hydration in everyday life.”

    Talking about the collaboration crafted by the agency, Wavemaker India, chief client officer & office head – West, North and East Shekhar Banerjee said, “Wavemaker is thrilled to facilitate the first-ever partnership for Bisleri as the official hydration partner for 5 Indian Super League teams. #CarryYourGame campaign is all about encouraging individuals to make hydration an integral part of their daily life, including sports. Whether you are a professional athlete, a weekend warrior, or someone who enjoys an occasional game of football or a jog in the park, Bisleri believes that hydration should never be overlooked. In the dynamic world of sports and marketing, partnerships like these exemplify the power of synergy.”

    As the Official Hydration Partner, Bisleri is poised to provide players with the vital hydration that athletes require to excel on and off the field, which supports them in exuberating peak performance. The association will be further promoted through a comprehensive digital campaign. The multifaceted campaign will encompass initiatives like player-focused content shared across various social media platforms. Fans will get a glimpse of exclusive shots of their favourite star players from each partnering team. These initiatives collectively strengthen Bisleri’s dedication to enhancing the fan experience and its role in promoting football in India.

     

  • Kalyan Jewellers launches Durga Pujo campaign with Ritabhari Chakraborty

    Kalyan Jewellers launches Durga Pujo campaign with Ritabhari Chakraborty

    Mumbai: Kalyan Jewellers, one of India’s largest and most trusted jewellery brands has kickstarted its Durga Pujo festivities with the launch of its iconic ad campaign featuring Ritabhari Chakraborty. The ad campaign aims to embrace the spirit of Durga Pujo as they celebrate the strength of Maa Durga and beautifully highlights the modern woman, who is becoming more empowered, self-dependent, resilient and inspirational, like Goddess Durga.

    This compelling ad campaign takes you on a mesmerizing journey through the vivid colours of Durga Pujo, the rhythmic beat of dhaak drums, the mishit (sweets) and upahara (presents), the shringaar (adornment) and the divine embrace of Maa Durga’s presence. It pays tribute to the essence of Durga Pujo – a time of togetherness, love, and joy.

    Apart from the specially curated Pujo-centric collection Sankalp, Kalyan Jewellers has also announced the introduction of its limited edition Maa Durga Gold coins for patrons who want to purchase these keepsakes or thoughtful gifts.

    Speaking about the campaign, Kalyan Jewellers’ regional brand ambassador Ritabhari Chakraborty said, “We are thrilled to unveil this beautiful campaign that celebrates the perfect embodiment of the modern Indian woman. Durga Pujo is a time of immense joy and cultural significance, and it is an honour to be part of a campaign that captures the essence of this celebration and the strength of Maa Durga. Through this campaign, we hope to inspire and celebrate women who are achieving their dreams and making a positive impact in our society.”

    As part of the Pujo and Diwali offer, Kalyan Jewellers is offering customers with a complimentary 1-gram gold coin on every Rs 50,000*. This offer is applicable on a minimum purchase of Rs 1 lakh.

    The ad campaign pays a beautiful tribute to women who are carving their own destinies, empowered by Maa Durga’s divine blessings. Ritabhari Chakraborty, the regional brand ambassador for Kalyan Jewellers, is the embodiment of this spirit – a talented and empowered woman who represents the aspirations and dreams of modern Indian women. It offers a captivating visual experience, immersing viewers in the vibrant celebrations of Durga Pujo, taking inspiration from the region’s cultural richness and traditions.

    For more information on the brand, its collections and offers, visit https://www.kalyanjewellers.net/

    T&C Apply*