ITV

Category: Ad Campaigns

  • Schwarzkopf’s latest campaign will make you #BreakTheRules and not your hair

    Schwarzkopf’s latest campaign will make you #BreakTheRules and not your hair

    Mumbai: Schwarzkopf, the leading hair colour and styling brand, has launched its innovative 360-degree campaign ‘Break the rules and not your hair’, for its Colour  Specialist range.

    The campaign aims to break the stigma around how every at-home hair colour experience causes  the three Ds- Dryness, Dullness and Damage.

    The film highlights the importance of eliminating unpleasant results associated with hair colour. It  asks viewers to break the norm of having to compromise while choosing to colour at home. The  Colour Specialist range from Schwarzkopf, infused with moisture locking hyaluronic acid, is the  first at-home hair colour in India powered with Omegaplex anti-breakage technology which  provides up to 90% less hair breakage. It comes with a new Colour Care System that help the  pigments penetrate deeper in the hair, locking the colour for longer. It also comes with an extra  repair mask for post colour care, to be used after 3 weeks, a first of its kind innovation in the  category. With flawless results and supreme after-care, Colour Specialist is all set to break  perceptions around at-home hair colouring.  

    The campaign will run across digital platforms. The digital interventions planned for it include the  innovative pop-up media ads, category-first CGI (Computer-Generated Imagery) content and an  influencer-led ambush campaign.

    In connection with this campaign, the brand discerned that consumers often adjust their  expectations while choosing to colour at the comfort of their homes, as they feel they need to  choose between comfort and results.

    To change this norm, the brand conceptualised this #BreakTheRules campaign to shift perceptions about at-home hair colour, how it’s often linked to hair breakage and damage.

    Henkel Beauty Care India marketing head Shama Dalal commented, “Since our entry  in the Indian market in 2001, we have stayed true to our brand DNA of consistently bringing in  superlative products, benchmark-setting innovations, and complete focus on customer-centricity,  while, at the same time, challenging norms and embracing change. We are excited to launch our  first-ever digital campaign for Colour Specialist which highlights the importance of breaking the  rules and choosing to not compromise with colour. This is a great starting point for us to create  more engaging narratives in the at-home hair colour space through multiple touchpoints such as  social channels, influencers, on-ground activations and more.” 

  • Wakefit.co announces new campaign ‘The Unbelievable Mattress’

    Wakefit.co announces new campaign ‘The Unbelievable Mattress’

    Mumbai: Wakefit.co, India’s leading home and sleep solutions company announced the launch of its new brand film series, “The Unbelievable Mattress”. Designed to exemplify the robustness, innovation, technology and unmatched durability of Wakefit.co’s mattresses, this series uniquely intertwines unbelievable attempts with moments of humour and lightheartedness. The films present a balance of swift-paced montages, cutting-edge drone footage, and intimate interactions with an engaging host. From hosting unbelievable activities such as a wrestling showdown to 150kg weight tests  to driving 50-ton trucks on the mattress, each video is a visual ode to Wakefit.co’s commitment to unparalleled quality and endurance.

    Setting the campaign apart is its dual narrative. On one side, viewers witness mattresses facing real-world extreme challenges, reminiscent of rigorous testing. Simultaneously, the viewers are also given a rare behind-the-scenes look into Wakefit.co’s meticulous testing processes, ensuring a clear demonstration of the product’s resilience and durability. The films promise not just an insight into the brand’s world-class standards, but also a viewing experience that is both entertaining and informative.

    Wakefit.co brand and category lead – mattresses Nitesh Raj said, “At Wakefit.co, our journey has always been about creating world class products for our customers. Our TruDensity™ 100% Pure Foam ensures that all our mattresses retain their structural integrity even after years of use & a rigorous 9-point stress test ensures robustness in every product. ‘The Unbelievable Mattress Campaign’ is more than just a marketing endeavour; it is a quirky and vivid reflection of our core ethos. It is a visual showcase that blends the robustness of our product and the playful spirit of our brand.”

    As a brand that cares about its customers, Wakefit.co wanted to showcase the strength and durability of its mattresses. The brand films showcase the robustness of the material technology including its ShapeSense™ (takes the body’s shape without sagging) & XpertGRID™ (3300+ air channels to keep the body cool and provide a balance of soft & firm comfort), in an interesting and fun manner. Wakefit.co’s mattresses are rigorously tested to be highly durable and comfortable, which allows the company to offer industry-best warranties of up to 15 years.

    Wakefit.co’s marketing strategy is deeply rooted in a customer-centric approach. The brand consistently strives to deliver informative, quirky, and innovative campaigns, all aimed at fostering a strong connection with its audience while enriching their lives. The newly launched series conceptualised by Spring Marketing Capital and produced by Twilight Entertainment, focuses on raising brand awareness across digital platforms such as YouTube, Instagram, and Facebook. The response and engagement on the already launched films from the series have garnered over 2 million views collectively, with a View Through Rate (VTR) of 40% to 50%. The company is working towards releasing three more films which are part of the series over the next few weeks.

  • L&K Saatchi & Saatchi unveils campaign for Zepto’s Bumrah-speed deliveries

    L&K Saatchi & Saatchi unveils campaign for Zepto’s Bumrah-speed deliveries

    Mumbai: Unveiling Zepto’s collaboration with pacer Jasprit Bumrah, L&K Saatchi & Saatchi has conceptualised a humorous three-part campaign, ‘Groceries delivered at Bumrah Speed’,  which showcases Zepto’s speedy, consistent and precise deliveries, much like Bumrah’s deliveries on the field.  

    The latest campaign, strategically launched during the ongoing Cricket World Cup, follows the success of the agency’s earlier work for the brand, ‘Indian Stretchable Time’, one of the year’s most awarded campaigns, winning internationally at the One Show, Spikes and AdFest, as well as at Indian award shows like the Abby Awards and Kyoorius.

    The campaign aims to build saliency and awareness of Zepto as the fastest grocery delivery service in the country.

    L&K Saatchi & Saatchi Jt National creative director Kartik Smetacek said, “The campaign task was to position Zepto as the fastest delivery service. So, who better than Jasprit Bumrah to set the benchmark for speed? We were working within the 20-second format, so the films needed to be sharp, with minimum build-up yet maximum impact. I think it’s a job well done.”

    Zepto chief growth officer Viral Jhaveri expressed, “Our partnership with Jasprit  underscores our commitment to pushing boundaries, achieving perfection, and delivering  with speed, consistency and precision.”

    L&K Saatchi & Saatchi executive vice president Debarjyo Nandi added, “It is rare to have the business, brand and brand ambassador all delivering the brand’s core proposition seamlessly. Retain the humour, surprise and entertaining tonality, and we have a campaign  that will not just build salience but create maximum impact in a highly cluttered season.”  

    The first film sees Bumrah flying a fighter jet while the other two place Bumrah at a blast-beat music concert and in a fast-paced news studio, where he pushes the boundaries of speed and positions Zepto as the platform of choice for lightning-fast deliveries.  

    The campaign is anchored on Disney+ Hotstar, the Zepto app, and other OTT and social media platforms. It will also include out-of-home advertising in all major cities where the brand operates. 

  • Timex and actor Ananya Panday urge people to ‘Waste More Time’

    Timex and actor Ananya Panday urge people to ‘Waste More Time’

    Mumbai: Timex, a global pioneer and disruptor in the watchmaking industry, is inverting the notion of investing time by wasting it with their latest campaign, ‘Waste More Time’ with the stunning Ananya Pandey. In a world where every moment seems accounted for, they champion the idea that time wasted on finding the freedom to be yourself is time well spent, even if others deem it as a total waste.

    Ananya Panday perfectly embodies the spirit of this campaign. Her passion for life, relatability and chic yet cool style make her the perfect choice for the face of the brand. Starting October 2023, Timex, along with the actress, is set to reach its diverse consumers through campaigns, content,  events and the Ananya charm.

    The Timex “Waste More Time” campaign with Ananya is not just about telling time; it’s about living time. Ananya Panday in the campaign film is seen enjoying every moment of life be it twinning with your pet, playing with books or just talking to plants. Timex keeps the time so you can forget while doing just anything that’s worth wasting more time over.

    Ananya Panday, commenting on her latest association with Timex, said “I had so much fun shooting for the ‘Waste More Time’ campaign, a message so unique and so striking. I could connect to it immediately. In a world that often demands us to be busy all the time, Timex reminds us that doing what makes us truly happy is never a waste. I am thrilled to be associated with Timex.”

    Timex India managing director Deepak Chhabra shared his pleasure announcing the campaign, “We are excited to have Ananya Panday as the face of the campaign. Her personality and the appeal she has among audiences of all ages is commendable. It was a sheer joy to work with her on the campaign and we couldn’t have found a better partner who is quirky yet calm in her own unique way and resonates with the brand. Together with Ananya and the Waste More Time campaign, we hope to strike a chord with our consumers who appreciate honesty in brands and to reinforce the fashion and lifestyle imagery of the brand.”

    Let Timex on your wrist be a reminder to embrace the balance to the hustle, bring calm to the chaos and find peace within by seeking unrushed fulfilment. So go ahead and stay up a little later, watch the next episode, take the scenic route, and forget about that annoying reminder; because Timex believes that when you are genuinely enjoying what you are doing, it is not wasting time—it is living.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Ananya (@ananyapanday)

     

  • Aditya Birla Finance & Dentsu Creative’s business-changing campaign

    Aditya Birla Finance & Dentsu Creative’s business-changing campaign

    Mumbai: Aditya Birla Finance Ltd. (ABFL) and Dentsu Creative India have launched a new campaign for Udyog Plus – a one-stop digital platform that caters to the needs of micro, small and medium enterprises (MSMEs) in India. The integrated campaign, titled ‘Tareeka Badlo, Business Badlega’, aims to position Udyog Plus as an innovative solution that enables MSMEs to avail of working capital loans, merchant loans and business loans in just two minutes, without any paperwork.

    Udyog Plus is an open marketplace that can be accessed through the financing section of the Aditya Birla Capital website by both existing and new customers of ABFL. It offers business loans of up to Rs 10 lakh to MSMEs through a completely paperless and digital journey. The platform also provides a host of other services such as insurance, investment, accounting, taxation and value-added services to help MSMEs manage and grow their businesses.

    The film showcases the stories of countless individuals who pursue their business dreams, and the Udyog Plus platform supports them in this journey. Whether it is a skilled technician who wants to upgrade their workshop or a boutique owner who seeks a stylish makeover, the campaign resonates with those who aspire for growth. It emphasizes the role of digital transformation, allowing customers to access multiple services on a single platform. Such initiatives enable entrepreneurs to modernize their businesses and increase their efficiency.

    The campaign is live on social, digital media, print and television. The main goal of the film is to reach a diverse audience and highlight the affordable and innovative solutions offered by the Udyog Plus platform.

    Aditya Birla Capital head – marketing and customer experience Darshana Shah said, “The campaign serves to inspire countless entrepreneurs to change their approach to business and embark on a digital journey through the Udyog Plus platform. Hence, the tagline ‘Tareeka Badlo, Business Badlega’. Every small step towards progress is a giant leap for these individuals, and our campaign is a testament to their unwavering spirit and determination.”

    Dentsu Creative India group executive creative director – West  Ajeet Shukla said, “There are very few opportunities where you get to uplift the true potential of Real India and the ‘Udyog Plus’ initiative is one of them. The brief clearly called out to capture the MSME emotions when it comes to the impact that a holistic finance and business solutions partner makes on their success and our film does that very well. The product too stands by what this sector really needs. The Creative proposition ‘Tareeka Badlo, Business Badlega’ sends out a strong message to India’s MSME sector that business loans and other solutions are not only easy but also just two minutes away.”

  • Excellent Publicity partners with Danube Properties

    Excellent Publicity partners with Danube Properties

    Mumbai: Excellent Publicity, one of India’s leading advertising agencies, has partnered with Danube Properties, a leading real estate developer in the Middle East, for a ground-breaking brand campaign launch in India. This collaboration marks a momentous occasion for Excellent Publicity as it embarks on an exciting journey with Danube Properties, extending its expertise to establish and promote the Danube Properties brand across the subcontinent.

    The brand campaign has been launched nationwide through the vast Indian railway network,  targeting an impressive array of train routes across India under the brand name “AL Danube.” The campaign showcased Danube Properties’ latest project – Oceanz, a luxurious 360 degree panoramic views tower with interiors and furnishings from Tonino Lamborghini Casa. The branding can be seen across 12 trains, including Vande Bharat, Tejas Express, and Shatabdi Express, with an extensive focus on enhancing brand visibility and recognition. The branding efforts have been extended to several key elements, with the incorporation of AL Danube branding on headrest covers and meal trays of the trains.

    Danube Properties has entered into a strategic collaboration with Excellent Publicity, capitalising on the surging demand among Indian homebuyers for investments in Dubai. Notably, Indian investors have accounted for a substantial 20 percent of all property transactions in Dubai during the first quarter of 2023. Danube Properties is known for their revolutionary 1% payment plan that has helped build many dream homes worldwide. In July of this year, Danube Properties unveiled its latest campaign, featuring prominent Bollywood actors Sanjay Dutt and Arshad Warsi. The campaign, titled “Dubai mei ghar bole to Danube ka ghar,” offers an insight into the world of Danube Properties for Indian investors to explore and invest in properties in Dubai.

    Excellent Publicity key account manager Karan Limje said, “It is an absolute honour to be associated with Danube for this landmark brand campaign. Our collaboration signifies a significant milestone in our journey to provide exceptional branding solutions for international brands in India’’. Further adding to this, Excellent Publicity’s Territory Director, Krutika Sharma said ‘’We are committed to driving brand excellence for Danube Properties, and we are confident that our innovative train branding campaign will captivate and engage audiences across the country. This collaboration is a testament to the trust and confidence that Danube places in Excellent Publicity’s capabilities and commitment to deliver exceptional branding solutions.”

    Danube Group founder & chairman Rizwan Sajan said, “In the diverse and dynamic market that is India, unique marketing techniques are not merely an option; they are an imperative. Every year, we see a lot of influx from Indian investors and increasing our reach among the Indian audience remains crucial for our growth. We recognize the huge potential in this market, and to effectively capitalise on it, we have partnered with Excellent Publicity to deliver a compelling campaign that showcases Danube Properties as the premier choice for Indian investors looking to make Dubai their home away from home.”

  • JBL tunes up this festive season with the new “Perfect Sound for Every Mood” campaign

    JBL tunes up this festive season with the new “Perfect Sound for Every Mood” campaign

    Mumbai: The festive season is here and so is the perfect mood for celebrations. JBL’s latest campaign, “Perfect Sound for Every Mood,” is your invitation to tune up the festive cheers with its cutting-edge Noise Cancellation Range, promising an immersive world of exceptional sound quality.

    JBL, the audio brand from the house of HARMAN, is all set to add an extra dose of joy to this festive season with its latest campaign, “Perfect Sound for Every Mood.” Kickstarted just in time for the festivities, JBL is inviting everyone to amp up their celebrations with the incredible JBL Noise Cancellation Range.

    JBL has something special in store for its customers as it presents a range of exclusive offers and discounts from 1 October to 20 November 2023 on its exceptional Noise Cancelling Range, including TWS earbuds, Premium NC headphones, and 1300 Soundbar.

    The captivating campaign, conceptualized and executed by Havas Worldwide India, showcases an impressive lineup of JBL’s Noise-Cancelling products. The film also features actors from diverse regions of India, bringing together the essence of our culturally rich nation.

    Speaking about the campaign,  HARMAN India director of integrated marketing Yogesh Nambiar said, “When we began planning our festive campaign, Team HAVAS and we were clear in our minds that we should be building our campaign on “something for everyone”. The idea that there is a JBL Active Noise Cancellation headphone for everyone to cater to every part of their lives took centre stage. From the hustle-bustle of pre-festive shopping to the inexplicable joy of travelling home and everything in between, there is a JBL to mute the world and unmute the festivities. That’s what we intended to capture and portray, and the outcome looks stunning.”

    Havas Worldwide India chief creative officer Anupama Ramaswamy said, “Festivals provide a unique chance for brands to share their most authentic narrative. So, when JBL wanted to mute all the other noise around and put the spotlight on their range of products with active noise cancellation, we joined forces and gave people a glimpse of the perfect sound for every mood this festive season, ensuring that the spirit of celebration resonates in the most remarkable way.”

     
     

  • Pluckk launches “Eat Good, Do Great” campaign with Kareena Kapoor Khan

    Pluckk launches “Eat Good, Do Great” campaign with Kareena Kapoor Khan

    Mumbai: Pluckk, a lifestyle-oriented fresh food digital brand, known for revolutionising the way Indians consume fresh fruits and vegetables, is making headlines with its groundbreaking campaign “Eat Good, Do Great.” Celebrated for its unwavering commitment to quality and innovation, the brand has forged a dynamic partnership with none other than Kareena Kapoor Khan, a celebrity renowned for challenging industry norms. Together, they are set to inspire a new era of fresh, wholesome living through the “Eat Good, Do Great” campaign.

    In the new brand film, Kareena Kapoor Khan enthusiastically announces her decision to take a much-needed break—specifically, a break from worrying about what her family eats. She attributes this newfound peace of mind to Pluckk, a name she trusts. This message is meant for busy homemakers and working women who often find themselves short on time for high-quality fresh food shopping. Kareena emphasizes that Pluckk’s 1000 farmers are dedicated to delivering safe, clean, and exceptionally fresh fruits and vegetables, eliminating the need for such concerns. She goes on to encourage viewers to grant themselves a well-deserved break from the monotony of traditional food choices and explore the vast array of options offered by Pluckk such as Exotics, Organic, Hydroponic, DIY Meal Kits, and more. As she aptly concludes, “Eat Good, Do Great.”

    Unveiling the new brand campaign, Pluckk CEO and co-founder Pratik Gupta said, “The key goal of this campaign is to spread our message about consuming high-quality fruits & vegetables and enjoying what you eat. The differentiation we have built with Traceability to know your farmer & Ozone- Washed for safer eating, coupled with our innovative products really sets us apart in the market. We make it easy for the modern Indian consumer to improve their lifestyle choices by allowing them to browse & purchase by food and health trends which has made a real difference in their lives. Kareena being a mother herself, is the perfect ambassador to spread our message of Eat Good. Do Great to all Indian families”

    On this exciting partnership, Kareena Kapoor Khan mentioned, “Pluckk is a brand that I personally relate to and believe in. This campaign captures very well what Pluckk is solving – providing Indian families with the highest quality. With their unique innovations like Traceability & Ozone-Washed, I can now trace my produce back to the farmer and get the added benefit of eating fresher & safer. Pluckk’s product range keeps everyone in my family excited and engaged around fruits and vegetables. There is always something new to discover on Pluckk with their exciting categories like exotic fruits, stuffed veggies, salads & DIY meal kits. It really is time to Eat Good. Do Great”

  • Zomato unveils its Durga Puja campaign

    Zomato unveils its Durga Puja campaign

    Mumbai: Zomato, India’s food ordering and delivery platform has launched its Durga Puja campaign. Celebrating the spirit of Durga Puja and the magic and foods of Pandals, Zomato’s latest captivating ad film captures the spirit of the festival by showcasing the culinary treasures that make Durga Puja a gastronomic delight.

    In its ad film, Zomato pays a heartfelt tribute to the essence of this sentiment—the magic and delectable cuisine of the pandals. It narrates the story of someone who, despite being stuck at home, enjoys the festival’s culinary delights, all thanks to Zomato.

    The film captures the essence of Durga Puja, where food transcends mere sustenance to become a symbol of love, unity, and tradition.

     

  • Join the Jalsa: Paytm Insider’s Navratri campaign with strategic marketing initiatives

    Join the Jalsa: Paytm Insider’s Navratri campaign with strategic marketing initiatives

    Mumbai: Paytm Insider, India’s leading entertainment platform, launches ‘Join The Jalsa’ – a campaign featuring a vibrant array of Navratri events. In an effort to supercharge the festivities and forge deeper connections with the audience, the platform has embraced a holistic marketing strategy. By synergising outdoor, on-ground, and digital marketing initiatives, they are committed to curating an unforgettably vibrant Navratri experience, ensuring ease of purchasing tickets and the ultimate festive atmosphere.

    After last year’s mega response, the platform has expanded its offerings across multiple venues and cities, exclusively ticketing for some of the biggest Navratri and Garba events in key cities. The platform showcases a line-up of riveting live events and experiences in Mumbai, Ahmedabad, Surat, Pune and Bengaluru for its Navratri campaign. Mumbai & Ahmedabad have been witnessing the highest traction in ticket sales, with the festival revellers attending in large numbers.

    Moreover, Paytm Insider is not leaving any stone unturned to light up this Navratri with an array of promotional activities across the vibrant cities of Mumbai and Ahmedabad. They have strategically taken over 11 hoardings at prime locations in Mumbai (which includes Andheri, Malad, BKC, Bandra and Goregaon), six hoardings in Ahmedabad (including Gandhinagar, Bopal, SG Highway, and Satellite) and a few print ads in regional papers like Janmabhoomi, Bombay Samachar and Gujarat Samachar.

    The platform is also live with digital screens and kiosks in residential societies of Mumbai & Ahmedabad, targeting over 500 homes. The kiosks are placed to offer a seamless ticket-purchasing experience right at the patron’s doorsteps.

    Furthering their outreach, Paytm Insider has engaged with corporate entities by deploying 40 screens in Mumbai at offices located in BKC, Lower Parel, Andheri and Borivali. To tap into the music and podcast listening audience, Paytm Insider has strategically tied up with audio streaming aggregators like Spotify, Jio Saavn, Wynk, and Zeno to promote events on their platforms. To amp up the festivities, their digital tie-ups with pages like Whats Hot Mumbai will ensure that festival enthusiasts never miss out on the popular Navratri events. But that’s not all! The platform has activated BTL initiatives with scan-and-buy posters, promotions at colleges near key events, campaign posters on auto rickshaws and much more, creating a holistic consumer-centric experience for ease of purchasing Navratri tickets.

    Paytm Insider’s business head, Varun Khare expressed, “We’ve kicked things up a notch this year by bringing you an epic roster of events through our ‘Join The Jalsa’ campaign. Our goal was to elevate the Navratri experience, making sure there’s something for everyone. And when it comes to marketing, it’s not just about spreading the word, we’re all about making it super easy for you to snag your tickets hassle-free.”

    Paytm Insider has a line-up of some of the best Navratri celebrations happening across the country. Get your tickets on Paytm Insider now and ‘Join The Jalsa’, where India dances to Navratri’s rhythm.

    https://insider.in/go/navratri-2023