Mumbai: Lenovo, the global technology powerhouse, has launched an all-new brand commercial as part of its recently released campaign with the primary objective of enhancing its preference among potential customers. The campaign showcases Lenovo’s range of products highlighting its key features.
The campaign aims to integrate all of Lenovo’s consumer portfolios under its master brand – Legion, Yoga, and IdeaPad and establish Lenovo as a frontrunner in the realm of innovative technology in consumer minds. The campaign slogan “You’ll wish everything was a Lenovo” highlights Lenovo’s cutting-edge features like Smart Login with Infrared Camera, Military Grade Durability, and High-Performance Cooling with Lenovo Coldfront Technology.
Lenovo India marketing director Chandrika Jain commented, “Our Masterbrand campaign signifies Lenovo’s commitment to Smarter tech to all. The underlying message is simple– once you have experienced Lenovo’s technology, there’s no going back. We aspire to be the go-to choice for consumers seeking top-notch features in their products”
The campaign targets a wider audience, particularly Gen Z and millennials, to position Lenovo as a benchmark for exceptional performance and innovation in the mainstream tech category.
“When it comes to really good tech, there’s nothing that beats Lenovo. So much so that once you’ve experienced Lenovo, there’s really no going back. And we used this truth to craft a fun, contemporary campaign around the rallying cry – You’ll wish everything was a Lenovo.” stated, Leo Burnett GECD Mayuresh Dubhashi.
The campaign builds Lenovo’s consumer brand with a direct approach to gain preference and augment its premium market share.
Customers can also avail an unbeatable opportunity to purchase a new Lenovo product or upgrade their existing one at a remarkable value with Lenovo’s Festive Offers. There are consumer-friendly EMI schemes, ten per cent cashback in partnership with select banks, and exchange benefits of up to Rs. 10,000. Also, for just Rs. 2,999, customers can secure a three-year onsite warranty, three years of premium care, and three years of Accidental Damage Protection.
With this campaign and offers Lenovo will be able to build stronger recall among millennials and Gen Z audiences.
Mumbai: An awe-inspiring campaign, “Desh ki Raunak,” has been launched recently by Kajaria Ply & Laminates, India’s leading plywood and laminates brand from the house of Kajaria (India’s number one tile brand).
The campaign aims to capture the beauty and diversity that exists in the celebration of Indian festivals. It shows the grandeur of Navratri through the exhibition of the multiple forms it takes across the country and by citing incredible facts about the festival, for instance, the story of Chokkhu Daan in West Bengal, where the third eye of the Goddess is supposedly drawn by one artist in a single stroke, that too in complete darkness.
Known for beautifying spaces with its magnificent shades and designs of plywood and laminates, Kajaria Ply & Laminates is showcasing the color and beauty of vibrancy in the country’s culture.
The focal point of the campaign is the brand’s collaboration with influencers from across the country. Popular social media influencers are included in the campaign to display the unique ways of Navratri celebration in different regions of India. They will be creating and sharing videos of festivities from their specific region, which will be featured on Kajaria Ply & Laminates’ social media accounts.
The campaign “Desh Ki Raunak” beautifully encapsulates the essence of India, echoing our core belief, “India jaisa strong.” Our diversity is our strength, and the varying ways of celebration that define our nation are what make India special. This campaign salutes the unity in diversity and the indomitable spirit of our people, where our strength as a nation mirrors the colorful tapestry of our festivities.
Kajaria Ply & Laminates COO Shyam Shekhawat said “Being a true and proud Indian brand, at Kajaria Ply & Laminates we view the diversity and differences as strength. With this campaign, we wanted to show the magnificence of Indian culture and the beauty existing in our differences. The execution was managed wonderfully by the creative agency SocioStreet Advertising LLP.”
Mumbai: D2C Indian fashion label Rangita by Stellaro Brands has introduced its latest festive campaign, ‘Tum Hi Ho Rangita,’ to honour and celebrate the distinctive individuality of Indian women. The campaign is a vibrant reflection of Rangita’s deep-seated commitment to celebrating the joy and individuality of women and the strong bond they share. Crafted in-house, the video showcases a group of diverse friends coming together to revel in their individual styles, personalities, and expressions.
The soulful anthem ‘Tum Hi Ho Rangita’ not only pays homage to the strength of female friendships but also embodies the self-assured radiance that emanates from within and the transformative power of Indian fashion.
The campaign’s genesis lies in Rangita’s celebration of women’s happiness, vibrant individuality, and their mutual support and friendship. The video encapsulates the comfort of female companionship, the warmth of shared camaraderie, the freedom of expression, and a celebration of feminine beauty. Each character in the video embodies unique qualities, and collectively, they represent confident women who stand by each other through life’s highs and lows.
Commenting on the campaign launch, Soumyadip Chatterjee, director of marketing Said “Tum Hi Ho Rangita” serves as a heartfelt tribute to the bonds that connect us all and the joy of embracing one’s individuality. We are dedicated to empowering women to look and feel confident in their own style, all while making stylish Indian fashion affordable for everyone.
The campaign is currently gaining traction on various digital platforms such as YouTube, Instagram, and Facebook, and music is also available on Apple Music, Itunes, Gaana, Spotify, JioSaavn, Amazon Music, Wynk, and more. Additionally, the newly launched Rangita Festive Collection can be found on e-commerce platforms like Amazon, AJIO, Flipkart, Myntra, Tata Cliq, and others.
The brand’s marketing and promotion strategy involves an extensive digital campaign on platforms such as Instagram, Facebook, and YouTube, along with collaborations with influencers. Rangita’s personality revolves around being the epitome of stylish Indian wear for women.
The video was conceptualised and produced in-house, with creative direction and photography by Saswata Ghosh, lyrics by Prankur Chaturvedi, vocals by Mohit Mishra, and music composed by Sunjoy Bose. The campaign resonates with the insight that Indian women desire to feel desired and dignified through their fashion choices.
Mumbai: Following the success of last year’s campaign, which featured brand ambassadors Anushka and Virat, Livspace, one of Asia’s largest omnichannel renovations & interiors platform has launched its 2023 brand campaign, ‘Livspace your space- Season 2.’ The campaign aims to showcase the evolving roles of homes in our lives and how Livspace enables you to maximize the potential of each room within your home.
Livspace CMO Kartikeya Bhandari said, “This year we are bringing back ‘Livspace your space’ for a second innings with our brand ambassadors Virat & Anushka. We added an element of horror coupled with humor to our films this time around, while also reiterating our commitment to redefining living spaces with the best in class materials and designs. The campaign films are poised to strike a chord with a wide-ranging audience, further cementing our standing as the No 1 Home Interiors Brand in the country. We are extremely excited to time these around the cricket world cup fervor that grips our nation and will employ a media mix of digital, social and CTV to engage with our audiences.”
“Livspace your Space”, Season 2 stars Virat and Anushka as an upper-middle-class couple facing surprising interior issues in their supposedly comfortable home. Initially, it appears to be a ghostly horror story, but it soon turns into a humorous tale of their interactions with unconventional ‘spirits’, all trying to fix their interior design problems. The films were conceptualized by TILT and directed by Corcoise Films.
Tilt Brand Solutions chief creative officer Adarsh Atal shared his insights, saying, “On Livspace, we have always attempted to push the envelope every year. The thing with poor quality interiors is that they continue to play on your mind as you have to literally live with them and in the house you have made. This insight gave us the springboard for our creative device, where we see different kinds of ghosts, ghouls and scary entities trying to scare Virat and Anushka at their home, but what’s really haunting them are the poor quality interiors. The first of the series is already live with more to come!.”
The campaign maintains its central focus on quality in both material and design. It delves into the human tendency to seek certainty and routine, demonstrating how unexpected disruptions stemming from subpar home interiors can become a relentless source of distress. The campaign emphasizes the significance of investing in high-quality materials and designs to create a sanctuary of comfort, guarding against potential nightmares caused by inferior interior choices.
With this campaign, Livspace aims to create strong brand recall and deepen its connection with customers across different regions. Launching concurrently with the ICC Men’s Cricket World Cup, the campaign will employ a multi-faceted approach, including a strategic blend of digital and social media, along with connected television, to engage with relevant audiences.
The campaign comprises a series of four videos, including two 10-second clips and two 30-second clips. All four videos will be rolled out with a two-week gap between each launch. The campaign is set to span across eight weeks.
Mumbai: IndusInd Bank has introduced an insight-led brand campaign aimed at promoting its hyper-personalised financial super-app, ‘INDIE.’ INDIE is a recently introduced mobile banking app from IndusInd Bank that offers a completely differentiated banking experience to digitally-savvy customers seeking a superlative digital experience. The app encompasses a gamut of services, including a Smart Savings account with Linked FD, a Flexible Line of Credit, a personalised rewards program, advanced security features, and stock broking, among others.
This brand campaign centres around the theme, ‘Everyday Banking shouldn’t feel like a battle,’ and showcases day-to-day struggles people have with banking depicted by ancient warriors in a unique way, differentiating itself in the clutter of various Ads being run during the ongoing Cricket World Cup. The campaign offers a unique perspective to users with disruptive content, emphasizing that ‘INDIE’ by IndusInd Bank offers a personalised experience and ultra-flexible products that users can personalize as per their unique needs with many industry firsts. The app also leverages advanced analytics to provide personalized insights to its customers and aims to usher in a revolutionary new way to bank and make finance easier, safer and much more engaging than traditional banking apps.
Conceptualized and executed by Leo Burnett India, the brand films drive the USPs of INDIE in an interesting way covering features such as accelerated rewards on the brands of customer’s choice and industry-first security features such as numberless cards, dynamic ATM PIN, single-use virtual debit card, and the ability to receive transaction OTP even in low network zones using Super-OTP. Users can also access a flexible instant credit line of up to five lakhs, allowing them to withdraw funds anytime and multiple times while paying interest only on the amount withdrawn. Additionally, through INDIE, the Bank is providing a special World Cup interest rate of 7.85 per cent p.a on Fixed Deposits, along with the added benefit of linking users’ Fixed Deposit to their Savings Accounts.
Speaking about the campaign, IndusInd Bank head of digital banking & strategy (Existing Business) Charu Sachdeva Mathur said, “The new brand campaign reflects IndusInd Bank’s unwavering commitment to customer-centricity and the advancement of the Bank’s Digital 2.0 journey. With INDIE, we’re revolutionizing banking into a seamless and tailored experience, where individual needs and preferences take centre stage. The campaign symbolizes our mission to redefine the everyday banking experience, simplifying it and making it more convenient.”
This campaign is being amplified across Television, Connected TV, and social and digital media channels such as YouTube, OTTs, Instagram, FB, LinkedIn, etc.
Mumbai ALL – Accor Live Limitless unveils its latest campaign, India All-ways on my mind, showcasing the enchanting beauty of India.
The new campaign invites travellers to embark on an extraordinary adventure through the mesmerizing beauty of India, promoting the country’s rich food, culture, and architecture, alongside unforgettable experiences available to guests at over 50 hotels. The latest campaign is an extension of the regional activation, Asia – ALL-ways on my mind, showcasing Accor’s commitment to providing exceptional hospitality experiences across Asia.
With a portfolio of exceptional hotels in India, including Pullman, Grand Mercure, Novotel, Mercure and ibis, Accor ensures that every experience, whether it be adventurous or spiritual, is both comfortable and magical. Guests are invited to discover the wonders of India and experience the renowned hospitality offered by the group’s renowned properties, where modern comforts and thoughtful amenities cater to their every need.
To enhance the travel experience, members of ALL – Accor Live Limitless, Accor’s lifestyle loyalty programme, can enjoy up to 25 per cent off their bookings, inclusive of breakfast, when reserving their stay at any of the group’s properties through the website or mobile app. The membership also offers a range of benefits, including curated experiences, exclusive discounts, priority check-in, last-minute room booking, free upgrades, and more. With ALL – Accor Live Limitless, guests can indulge in the best of everything and create lasting memories.
Accor Sr. vice president of operations – India and South Asia Puneet Dhawan said, “India is a country that is full of life and love. From its flavourful cuisine, and beautiful destinations to its warm-hearted people and exceptional hospitality, there is an endless array of discoveries to be made, and through this campaign, we want India to ALL-ways be on your mind. We hope to welcome you to our incredible hotels in the country and help to make memories that last a lifetime.”
In addition to rewarding experiences, members of ALL – Accor Live Limitless can earn Rewards Points on every stay or dining experience at participating properties. These points can be redeemed for free nights at participating hotels, transferred to partners worldwide, or converted into unforgettable moments through Limitless Experiences such as concerts, sports matches and special dinner events.
Mumbai: Adani Wilmar Limited (AWL), one of India’s leading food and FMCG companies, launched a new TV commercial for Fortune Sunlite Refined Sunflower Oil today. The new multi-media TVC, conceptualised by Ogilvy, features brand ambassador, actress Samantha Prabhu, highlighting Fortune Sunlite’s unique benefit as a trans-fat-free oil. The brand has rolled out an extensive multi-media campaign, which will be showcased across digital platforms and supported by promotional campaigns through print advertisements, outdoor and more.
The all-new TV commercial emphasises the brand’s dedication to promoting a healthier lifestyle through Fortune Sunlite Refined Sunflower Oil. The ad goes on to highlight the oil’s unique selling point, which is its trans-fat-free composition, presented in an engaging and visual format. It also showcases Samantha Prabhu’s commitment to a health-conscious lifestyle, highlighting her preference for a snack cooked in Fortune Sunlite Oil and the sense of lightness it imparts.
Commenting on the latest TVC campaign, Adani Wilmar Ltd vice president, of sales & marketing Mukesh Mishra said, “At Adani Wilmar, we place great emphasis on the nutritional value that discerning consumers seek in their grocery selections. Indian consumers have an insightful understanding of the need to change their edible oils periodically to benefit from varied nutrients and advantages. We introduce our new TV commercial, featuring brand ambassador Samantha Prabhu that aims to encapsulate the essence of Fortune Sunflower Oil – it’s not just a cooking oil; it’s a commitment to a healthier, happier life. We believe this TVC will inspire consumers to make healthier choices for their families.”
Regarding her partnership with Adani Wilmar, actress Samantha Prabhu said, “I am delighted to collaborate with Adani Wilmar for Fortune Sunlite Refined Sunflower Oil. As someone who values a healthy lifestyle, this partnership deeply resonates with me. Fortune Sunlite, with its trans-fat-free composition and dedication to promoting wellness, is the ideal choice for health-conscious consumers. I look forward to advocating healthier living with Fortune Sunlite and being a part of this journey towards a happier and healthier life.”
Adani Wilmar’s Fortune Sunlite Refined Sunflower Oil is light, easily digestible, and contains immunity-boosting vitamins A, D, and E, making it a reliable choice in the cooking oil segment. It undergoes over 100 quality tests to ensure that only the best Sunflower oil is packed for consumption. It is available in the SKUs of 500 ml, one ltr, two ltr, & five ltr on most e-commerce sites and across stores.
Mumbai: GM Modular, India’s leading electrical solutions for modern living is delighted to present its Durga Puja campaign ‘Sharod Anjali’ on Unsung Heroes of Kolkata. This unique initiative is an episodic tribute to the unseen champions who work tirelessly to ensure every street of Kolkata is safe, joyous, and steeped in the festive spirit.
Kolkata’s Durga Puja, the grandest celebration of the year, is a testament to the city’s vibrant culture and unity. Behind the scenes, there are heroes who make this celebration possible—traffic police ensuring security, pandits guiding rituals, social workers spreading smiles, dhakis creating rhythm, and idol makers crafting masterpieces.
This campaign highlights the episodic series spotlighting the unsung heroes through emotional narratives, interviews, and captivating visuals. The campaign shed light on their dedication and passion, portraying them as the true embodiment of the Puja spirit.
Commenting on the campaign, GM Modular CEO Jayanth Jain said, “ We are thrilled to announce our Durga Puja Campaign on the Unsung Heroes of Kolkata.’ This initiative is our humble tribute to the real heroes who make Durga Puja a memorable experience for all. Their stories are a testament to the resilience and unity of Kolkata.”
Mumbai: Van Heusen, a fashion powerhouse brand for men and women from Aditya Birla Fashion and Retail Ltd, has launched its biggest media campaign to date for its recently introduced premium wedding collection, Van Heusen Weddings.
As a brand synonymous with workwear for young professionals, Van Heusen has broadened its product portfolio to cater to the ever-evolving lifestyle of the modern consumer. With the Van Heusen Weddings campaign, the brand marks its entry into the premium wedding suits and blazers space.
This collection embodies the highest degree of refinement and meticulous attention to detail, making it the ideal choice for discerning modern consumers who seek to leave an indelible mark on their special day.
Van Heusen COO Abhay Bahugune said, “We are delighted to unveil our latest campaign, Van Heusen Weddings. At Van Heusen, we recognize that suits have transcended their traditional roles in corporate settings. This campaign signifies the launch of our premium ceremonial suits and blazers collection, tailored to the discerning consumer. The collection showcases unique colours, sophisticated embellishments, and premium fabrics, heralding a fresh interpretation of wedding attire.”
Van Heusen’s wedding campaign stays true to the brand’s promise of “fashion meets innovation” and brings to life the sophistication of modern premium weddings with the signature action-packed style of storytelling, which is true to the brand. The collection will be available in over 400 retail stores spanning more than 170 towns. Additionally, this collection can also be found online in marketplaces like Flipkart, Amazon and Myntra, as well as on the brand’s official website and app.
Famous Innovations CEO Mithila Saraf said, “Van Heusen has always epitomized power and action, as symbolized by the Knight archetype. The brand had already carved a distinctive identity in workwear by embracing designs tailored for movement, flexibility and performance. In our effort to make an impact in the premium wedding attire segment, we sought to align the brand’s identity with a category that traditionally stands in stark contrast. Our solution lies in dynamically showcasing premium wedding wear, a departure from the conventional approach. Coupled with the distinctive Coffee Gold colour being introduced by the brand, this strategy ensures that Van Heusen distinguishes itself in the crowded wedding and special occasion market.”
This Van Heusen “Weddings” campaign will be reinforced by a comprehensive 360-degree multimedia promotion plan, guaranteeing its extensive reach across national media platforms, including television, digital channels, print publications, and outdoor advertising. Additionally, the campaign will be prominently featured during the highly coveted ICC World Cup on Disney Hotstar, further solidifying its national presence and impact.
Mumbai: Helios, the watch store from Titan Company Ltd, unveils its #Time Is Changing, DVC campaign, a powerful celebration of Navaratri that pays homage to the Goddesses of today. In a thoughtful initiative, Helios forges an inspiring collaboration with nine exceptional women, who, embody the same unwavering strength and courage, and fearlessly confront contemporary social challenges.
Helios has been consistently at the forefront of innovation and social awareness, exemplified by their year-round #Time Is Changing campaign initiatives. From the #LoveEarth campaign on Valentine’s Day, which redefined the significance of the occasion by emphasizing sustainability and environmental responsibility, to their Pride Month celebration that celebrated inclusivity and love without boundaries through couple’s watch gift boxes. On International Women’s Day, Helios launched the thought-provoking #TimeIsChanging campaign, focusing on women’s empowerment and menstrual hygiene in a unique manner while the Raksha Bandhan campaign witnessed the encouragement of self-love and cherishing the unbreakable connection between self-care and caring for others. With each distinctive campaign, Helios has created a lasting and positive imprint while consistently bringing revolutionary concepts to the forefront.
In an era where the tides of time have shifted, and demons have morphed into new, perplexing forms, the face of evil has donned an ever-evolving mask. In this landscape, the new DVC fearlessly raises a profound question: What does evil look like today? The abhorrent horrors of acid attacks, a grotesque response to a simple refusal, and the chilling devaluation of human life commoditized in a world driven by materialism, are just a few facets of the challenge. The world is confronted with the existential threats of climate change, which imperil our planet, suffocating Mother Earth. Amidst these perils, Helios and these remarkable women unite as indomitable beacons of hope against the ominous backdrop of our modern age.
This DVC narrates the incredible journeys of nine remarkable women who embody the spirit of resilience and determination. Beautiful Bharat co-founder Odette Katrak demonstrates incredible commitment to sustainability while Anupama Shivacharya, a certified Calisthenics Coach, empowers others through physical fitness and strength. Advocating for mental health awareness and supporting women struggling with postpartum depression, Anvita Nair exhibits determination. In addition, Pallabi Ghosh, entrepreneur and founder of Impact and Dialogue foundation, showcases valour in her battle against Human trafficking. Bidisha Saika advocates for biodegradable pad vending machines in government schools to support menstrual hygiene, exemplifying perseverance. Sumathi Ravindranath, an early interventionist and special educator, offers hope and support to those with developmental disabilities through her dedication. Sanitation educationist, Archana KR embodies compassion and responsibility as she tirelessly campaigned for clean school toilets after documenting hundreds of dirty unusable toilets in Karnataka. Priya Varadrajan, founder of Durga India organization and lead for Gender Justice and Persons with Disabilities Clusters within The Azim Premji Philanthropy, empowers women and girls who are survivors of gender-based violence and abuse, showing fearlessness. Pragya Singh, an acid attack survivor, is running an online campaign urging banks to make their online KYC process more inclusive, demonstrating immense strength.
These extraordinary women embodying the spirit of goddesses are relentlessly fighting to overcome challenges and resist societal norms and injustices. They serve as beacons of hope, illuminating the path forward by demanding what is rightfully theirs and tirelessly working to create a better world for all.
Helios is proud to be a part of this extraordinary journey, sharing the brave stories of these real-life heroes who embody the change they wish to see in the world. Through the #TimeIsChanging campaign, Helios aims to empower and inspire women everywhere by celebrating their stories and choices, driving positive change and creating a more inclusive and equitable world.
Speaking about the campaign, Titan Co. Ltd head of retail, watches and wearables Ajay Dwivedi said “At Helios, we recognize that time is changing, and we are committed to celebrating the strength and resilience of women who are at the forefront of this change. The #TimeIsChanging campaign is not just a tribute to the Goddesses of today but also a call to action for everyone to join hands and stand up against the evolving evils of our time. We believe that by sharing these stories and experiences, we can inspire more individuals to make a difference and empower women to lead the way in shaping a better future for all.”
