ITV

Category: Ad Campaigns

  • Britannia 5050’s game ‘Fourth Umpire’ puts fans in the Umpire’s seat, this cricket season

    Britannia 5050’s game ‘Fourth Umpire’ puts fans in the Umpire’s seat, this cricket season

    Mumbai: Renowned for its deep-rooted connection to India’s cricketing culture, Britannia 5050 is once again in the spotlight, launching the new ‘5050 fourth Umpire Game’ on Google Pay, as the biggest cricket tournament returns to home soil. This marks yet another cricket-inspired activation for the brand that has resonated with third-umpire decisions for nearly two decades now.

    In India, cricket goes beyond a mere sport, it’s a cultural phenomenon uniting generations on & off the screen. Britannia 5050 recognises this fervour and launches a unique game that transforms passive cricket viewers into active participants, providing an interactive and engaging experience. This innovative gaming experience is poised to enhance how cricket enthusiasts connect with the sport and with one another during the cricket season. The game offers a unique opportunity for people to step into the role of the fourth umpire and secure prized match passes and cricket merchandise, making it a cricket lover’s dream come true.

    What makes this campaign stand out is Britannia 5050’s keen recognition of the profound connection between cricket and the people of India. In a country where cricket is woven into the fabric of daily life, it’s a common sight for three generations to gather in front of the screen to watch matches. Britannia 5050 takes this connection to a new level through its collaboration with Google Pay, providing cricket enthusiasts with a unique and interactive experience directly via the Google Pay platform. This is the first-ever offering of such sort in India in collaboration with Google Pay in India.

    Adding a unique twist to this tradition is the audience’s active involvement in umpiring decisions. Considering the fact that almost every Indian household has a cricket umpire, pundit or expert, the aim was to leverage this insight and turn it into an involving game that is loved across the entire nation. This led to the creation of Britannia 5050 fourth Umpire, with the tagline, ‘This Cricket Season, fourth Umpire Will Take All Decisions’. This first-of-its-kind game has over 50 unique gameplay scenarios that will keep the audiences engrossed throughout. So far, this cricketing season, millions of fans have actively engaged with this exciting initiative.

    How to Play the 5050 Fourth Umpire Game:

    The game invites participants to become the Fourth Umpire, a role usually reserved for professionals. Cricket enthusiasts need to scan the QR code provided on the Britannia 5050 packs, and they can then dive into the action-packed ‘5050 fourth Umpire Game’ on Google Pay. Participants play the game, make umpiring decisions and focus on collecting eight distinct cards that unlock the door to exciting prizes, including cashback, match passes, cricket merchandise, and much more.

    Commenting on the campaign, Britannia chief marketing officer Amit Doshi said, “Britannia 5050 is proud to have been resonating with cricket and particularly third umpire’s decision in the past. With an endeavour to be at the forefront of engaging with our cricket-loving audience this season, we are glad to launch the ‘Britannia 5050 fourth Umpire Game’. This campaign is all about uniting fans during the biggest cricket season and providing them with an opportunity to win valuable prizes. All one needs to participate in this thrilling game is a Britannia 5050 pack & the Google Pay app. Over millions of fans have already engaged with us via this intriguing game, and we are hoping this is just the beginning, in a nation that has a ‘4th Umpire’ in almost every household. In today’s connected world, we felt unique ways of engaging with audiences like contextual gamification with the sport that unites millions of hearts, like the 5050 fourth Umpire, shall keep them hooked.”

    Schbang founder and managing director Harshil Karia expressed, “Collaborating on this exciting venture with Britannia 5050 has been an incredible journey for us. We are thrilled to be part of a campaign that taps into the passion of cricket and brings fans together in a unique and engaging way. With the ‘Britannia 5050 4th Umpire Game,’ we’re stepping into the hearts of cricket enthusiasts, elevating the traditional cricket-watching experience. It’s all about celebrating the fourth Umpire within each fan’s home, making them an integral part of the game’s action.”

  • This Dussehra, ShareChat Karega ‘Bure Trends ka Dahan’

    This Dussehra, ShareChat Karega ‘Bure Trends ka Dahan’

    Mumbai: Dussehra, a festival that signifies the eternal triumph of good over evil, holds great cultural and spiritual significance. To underscore the importance of this festival and the symbolic act of burning the effigy of Ravana, which represents the end of negativity, ShareChat has launched a new campaign – ‘Karo Bure Trends ka Dahan’ aligning with these values. The campaign is dedicated to vanquishing negative trends in the digital world, mirroring the festival’s spirit of conquering darkness with light.

    India’s largest homegrown social media platform, ShareChat, under this campaign, is dedicated to fostering a safer and more positive online environment by extinguishing the detrimental trends that have taken root. A CGI-enabled film has been launched to visualise this effort. ShareChat has taken a proactive stance to combat negative trends such as trolling, the proliferation of misinformation, cyberbullying, hate speech, and doxing, aiming to create a more wholesome digital space.

    The film shines a spotlight on adverse digital trends, including celebrities enduring performance-related trolling, body shaming, and the dissemination of misleading headlines. These troubling elements are creatively combined to make a Ravana effigy, which is then burned to symbolize the triumph over ‘Bure trends’ or the bad trends. In a community-driven effort, ShareChat initiated a crowdsourcing campaign, engaging its users in the mission to combat these detrimental trends. Users were invited to share their insights and experiences through in-app surveys, interactive quizzes, and polls, paving the way for the emergence of ‘Khushiyon se Bhare Trends’ – positive trends that spread joy and positivity.

    Following the video launch, ShareChat users have the opportunity to explore a variety of heartfelt greetings and warm wishes. They can delve into the significance and rituals of Shastra Puja during Dussehra, immerse themselves in mythological tales, and witness an epic Ramleela. Additionally, users can enjoy Dussehra Live events on the platform, discover remarkable artwork, and find delightful special recipes within the ShareChat app.

    Talking more about the video, ShareChat and Moj head of consumer marketing, Mousumi Mishra, said “As we celebrate Dussehra, ShareChat is proud to bring you a campaign that beautifully marries the age-old tradition of burning evil with the dynamic world of modern storytelling. Our ‘Bure Trends ka Dahan’ campaign is a testament to the enduring power of storytelling, where we use the symbolism of the festival to ignite positive change in the digital space. In this fusion of cultural nuance and innovation, we aim to inspire people to rise above negativity and light the way towards a brighter digital future.”

    Schbang brand solutions lead Amrita Gupta said, “Social media is really a powerful place and there’s no platform better known for its regional content. As the festival season unfolds, we for ShareChat wanted to celebrate the spirit of good over evil by taking a stance to reduce negativity prevailing on social media. In this campaign, we have used AI capabilities to build a narrative that brings out a positive change in the way we connect & engage with one another.”

    Schbang design lead Tanveer Jadhav said, “The recent CGI trends have been super cool to look at, but we wanted to use CGI to promote Sharechat’s vision. With creative prowess witness a stunning CGI Raavan engulfed in flames, eradicating negative trends. Our campaign promises a fusion of tradition and innovation, an unmissable celebration of transformation this festive season.”

  • Ramesh Narayan presented AFAA Honorary Life Member Award at AdAsia Seoul

    Ramesh Narayan presented AFAA Honorary Life Member Award at AdAsia Seoul

    Mumbai: Advertising doyen Ramesh Narayan was presented with the AFAA Honorary Life Member Award at the AdAsia Congress being currently held at Seoul Korea.

    The award was presented at the inaugural session of the AdAsia by Asian Federation of Advertising Associations (AFAA) chairman Srinivasan Swamy on 25 October 2023.

    With this Narayan becomes the only person to be presented all the three prestigious awards that AFAA presents every alternate year at the AdAsia.

    In 2015 he was presented the AFAA Special Merit Award at AdAsia Bali and in 2021, at AdAsia Macau he was inducted into the AFAA Hall of Fame.

    Swamy said, “This award seeks to honor the enormous contribution Narayan has made to AFAA and to the global advertising and marketing community.”

    Narayan said “I am accepting the award on behalf of all those to believe that communication can be a force for good.”

  • Dhoni pays surprise home visit to fans in the new Lay’s campaign

    Dhoni pays surprise home visit to fans in the new Lay’s campaign

    Mumbai: Match-viewing extends beyond just the sport; it’s an immersive experience which becomes even more enjoyable with the company of Lay’s. In a spectacular celebration of the cricketing fervour that unites our nation, Lay’s is ecstatic to reintroduce the cricketer Mahendra Singh Dhoni as its Brand Ambassador, starring in latest campaign – ‘No Lay’s, No Game.’

    In this electrifying partnership, Lay’s is set to introduce the internationally renowned ‘No Lay’s No Game’ campaign to the Indian audience, which is globally acclaimed for its association with sports tournaments. Harnessing Dhoni’s universal appeal and iconicity, the campaign emphasizes an undeniable truth: for true fans, a match without Lay’s is simply unthinkable.

    In the TVC, Dhoni embarks on a unique quest, going door-to-door to check if fans have Lay’s stocked up at home while they enjoy every heart-pounding boundary, every nail-biting wicket, and every cheer-worthy moment on the field. As Dhoni knocks on different doors, he is received by a series of delightful reactions, ranging from astonishment to exhilaration and even frantic searches for Lay’s. What sets this TVC apart is that it features ordinary people and non-actors, capturing their unscripted reactions as they are stunned to see Dhoni himself standing at their doorstep, eagerly inquiring if they’ve got Lay’s on hand. Those with Lay’s get the exclusive opportunity to share the match with him, while those who don’t, simply miss out on this golden chance. The TVC playfully encapsulates the seamless blend of the sports-watching experience, Lay’s, and fan enjoyment, culminating in the resounding message, “No Lay’s, No Game.”

    Speaking about campaign and introducing Dhoni as the brand ambassador, PepsiCo India category lead – Potato Chips Saumya Rathor said, “Lay’s, an OG chip, holds a special place in the hearts of countless Indians. The brand is excited to reunite with the beloved cricketer, MS Dhoni, as the face of Lay’s, solidifying the deep bond between the brand and our cricket-obsessed nation. We are confident that this dynamic partnership and ‘No Lay’s, No Game’ campaign will continue to deliver boundless joy to consumers and remind them to continue to elevate their match-viewing experience with Lay’s chips. So, grab your Lay’s, join the game, and make your experience even more extraordinary!”

    Expressing his excitement on his association with Lay’s, Dhoni, commented, “I am thrilled to be a part of the Lay’s family once again. Game-watching and Lay’s indeed go hand in hand, and the ‘No Lay’s, No Game’ campaign brilliantly captures the essence of this unique connection. As someone who has been so closely associated with sports for years, I know that Lay’s makes the moments even more special. So, next time you settle in to watch the game, remember to stock up on Lay’s and enjoy the match with its delightful flavours!”

    Leo Burnett India national creative director Vikram Pandey said, “Everyone knows, Lay’s is the prefect munching snack while watching the game. The challenge was how do we get them to stock it up at home for sure. The answer was Dhoni knocking at your door! This candidly captured films takes our international ‘No Lay’s, No Game’ idea forward and playfully reminds audience to stock up Lay’s at home.”

  • Cornitos unveils #CornyTheCrazyCricketFan campaign

    Cornitos unveils #CornyTheCrazyCricketFan campaign

    Mumbai: Cornitos, the renowned brand of Greendot Health Foods Pvt. Ltd., is thrilled to present the #CornyTheCrazyCricketFan campaign, featuring their wild new mascot, ‘Corny – the uncooperative Chimp.’

    This unique campaign captures Corny’s unwavering passion for cricket, his struggles to enter the stadium, and his enduring spirit to support his favourite team, all while hoping for a chance to experience the World Cup live. The campaign is currently live on all Cornitos’ social media platforms.

    The #CornyTheCrazyCricketFan campaign comprises three teaser films and one campaign launch film. It begins by portraying Corny’s challenges in gaining stadium access, which leads to moments of desperation, persuasion, and other comical attempts. As the narrative unfolds, it captures Corny’s frustration at being denied entry and the heart-warming support he receives from his dedicated ‘Corny Army’ as they rally behind the rallying cry, “Let Corny In.”

    Corny’s relentless pursuit of the Cricket World Cup embodies the essence of determination and the unwavering pursuit of dreams. It’s a story of resilience, illustrating how one chimpanzee’s indomitable spirit can inspire an entire community. The campaign concludes by inviting support from around the world to help Corny achieve his dream of witnessing the World Cup first-hand.

    Greendot Health Food Pvt Ltd, Cornitos head of marketing Manoj Singh shared his thoughts on the campaign, stating, “Cricket is one of the most beloved sports in India, and fans eagerly anticipate every match. While not everyone can attend in person, their spirits remain high, and they continue to cheer for their team in every way possible. This sentiment is beautifully portrayed in the campaign, and we hope that Corny, and anyone who shares a similar dream, will get the opportunity they deserve soon. As a brand, we wholeheartedly support their passion.”

    As Corny takes the snacking world by storm, stay tuned for more wild and unpredictable adventures with the lovable chimp.

  • Veet showcases ultimate fashion hacks in its new festive campaign #IconicVeetHacks

    Veet showcases ultimate fashion hacks in its new festive campaign #IconicVeetHacks

    Mumbai: Veet, the world leader in depilatory products, has launched #IconicVeetHacks, a campaign inspired by the multiple facets of festivities in India, that encourages Indian women to get festive ready by repurposing the existing elements from their wardrobe using ‘Hacks’. The brand has roped in fifteen national and regional influencers including – Deeksha Khurana, Pooja Mundhra, Nikki Mehra, Ashi Khanna and Sukhmani Gambhir, among others. Through engaging content and their wide appeal, the influencers will inspire the larger audiences to get creative in a way that enables them to use existing pieces in their wardrobe for a unique festive ready look.

    Whether it is the fervour of Durga Pujo, the playfulness of dandiya dance during Navratri, the respite and merriment that come with the Moonrise during Karwah Chauth or the grandeur of sparkling lights on Diwali leading up to the soulful wedding season, Indian women love to immerse in the festive spirit and prepare to dazzle, looking their absolute best. Waiting in line for a waxing appointment at the salon during festivals is troublesome and in times like these, women trust Veet as the perfect at-home hair removal solution. For years, Veet has been providing them with smooth, glowing and moisturised skin, and long-lasting results that can easily take one through the festive months.

    Reckitt spokesperson said, “#IconicVeetHacks aims to drive greater engagement and awareness around last-minute readiness that Veet offers, especially during the spree of festivals where hair removal can affect important wardrobe decisions for women. The festive season witnesses a spike in the hair depilation trends and, in the chaos, and merriment, often gets overlooked. Veet has been women’s preferred choice for superior, effective and easy to use hair depilation solutions at home. Through the campaign, Veet brings the focus back on the optimal, economical, and hassle-free hair depilation experience it provides, bringing in elements of enjoying festivals with unique outfits that are repurposed.”

    A major part of preparing for festivals is gathering clothes, jewellery, makeup, and accessories that build the perfect festive outfit. Repurposing fashion adds verve to the festive season. Waiting in line for a waxing appointment at the salon during festivals is troublesome and in times like these, women trust Veet’s unmatched efficiency. Inspired by the multiple facets of festivities in India, #IconicVeetHacks encourages them to experiment with their looks without having to invest in new outfits for every occasion.

    Through consumer activations and influencer collaboration, the campaign aims to add a touch of excitement to the upcoming festive and wedding season, reaching consumers who are looking to get through on a budget with no hassle. The campaign also reiterates the quick, effective and budget friendly hair depilation options available with Veet – Veet Ready to Use Wax Strips and Veet Hair Removal Creams.  

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by iDiva (@idivaofficial)

     

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by iDiva (@idivaofficial)

     

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by iDiva (@idivaofficial)

     

  • Centuary Mattress lights up the festival season with exciting ‘Deal Wali Diwali’ offers

    Centuary Mattress lights up the festival season with exciting ‘Deal Wali Diwali’ offers

    Mumbai: During this festival season, Centuary Mattresses, a trusted name in the sleep solutions industry in India for more than 35 years, is thrilled to announce the launch of an exciting new campaign – ‘Deal Wali Diwali’ from 15 October 2023 to 15 November 2023. With a commitment to provide unmatched comfort and quality, Centuary Mattress is all set to make this festive season extra special for its customers with big surprises.

    With the ‘Deal Wali Diwali’ Campaign, the company aims to elevate the festive spirit, wherein Centuary Mattress is offering assured gifts such as pillow set and bedsheet or comforter on every purchase of their mattress, an extended warranty of 2 years over and above their existing warranties and an additional 10% off on all mattresses on centuary website. Another exciting surprise is the chance to SPIN THE WHEEL, and 10,000 lucky winners will win exciting prizes, including EV cars, bikes, LED TVs, smart phones, vouchers and so on. The campaign offering unbeatable deals and promotions is launched on all their stores and centuary’s website.

    Centuary Mattress executive director Malani said, “Festival season is the time for celebration, exchanging gifts and bringing new goods for the home. At Centuary Mattress, we are excited to participate in these celebrations and enhance the comfort of our customers’ homes. With our ‘Deal Wali Diwali’ campaign, our customers get a chance to take home mattresses with exciting gifts that will multifold their celebrations.”

    The ‘Deal Wali Diwali’ Campaign aims to provide unbeatable deals and gifts that bring the promise of luxurious, restful sleep closer to every household in India.

    Centuary Mattress has a strong presence among 400+ exclusive outlets and 4000+ multi-brand outlets across India. The brand envisions increasing its presence to 100 premium experience stores by 2025.

  • BIBA unveils new brand film ‘Har Nazar Mein Kuch Naya’

    BIBA unveils new brand film ‘Har Nazar Mein Kuch Naya’

    Mumbai: BIBA, India’s leading Indian wear brand unveiled its brand film Har Nazar Mein Kuch Naya on its social media channels on 18 October. The film beautifully weaves together BIBA’s new collection, with the latest trends and vibrant styles featuring a versatile range of outfits offering an exquisite range that caters to every occasion.

    A treasure trove for all the fashionistas out there, the film features a wide range of apparel, including Kurtas, Suit Sets, Fusion wear, Work wear, Smart casuals, Mom & Me and BIBA Girls catering to diverse fashion preferences. Additionally, it also includes an impressive selection of jewelry, footwear, handbags, and perfumes to complement your ensemble choices.

    The film positions BIBA as a one-stop-shop for all the collections from chic workwear to comfy casuals, glamours festive attires, and occasion wear that ensures to stand out in the crowd.

    In the words of BIBA’s managing director Siddharath Bindra said, “At BIBA, we believe that fashion should be inclusive, diverse, and an expression of your individuality. ‘Har Nazar Mein Kuch Naya’ is not just a film; it’s a celebration of every person’s unique style and their journey through life. We are excited to showcase the variety that we have available at our stores today that beautifully caters to the various Indian fashion needs of a woman from casual to airport looks, work to festive wear and heavier occasions.”

    BIBA’s “Har Nazar Mein Kuch Naya” brand film has been released on October 19 and can be viewed on BIBA’s official website and social media platforms.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by BIBA (@bibaindia)

     

  • Ecom Express launches festive campaign: #HarParcelMeJaanBastiHai

    Ecom Express launches festive campaign: #HarParcelMeJaanBastiHai

    Mumbai: Ecom Express Ltd, a technology-driven end-to-end logistics solutions provider, announces the launch of its marquee festive campaign, #HarParcelMeJaanBastiHai. The campaign redefines the essence of parcel delivery and establishes an emotional connection during the festive season – wider in concept applicable to e-commerce, food, groceries, and local kirana delivery partners. It’s ‘not just a parcel’ and has something special for every consumer this festive season.

    To make sure every customer feels special with the shipment delivery, the campaign aims to cover three major aspects: Delivery to over 95 per cent of Indian Households – The extensive coverage ensures that whoever has ordered the parcel from anywhere in the country, receives it, no matter where they are located. Faster Turnaround – Ecom Express promises swift deliveries with multi-modal air-based products, higher street-level address accuracy, country’s largest pool of gig workers onboarded on its apps and platforms, ensuring timely delivery of the parcels ordered online with love and care. Reduced RTO – With the streamlined delivery guidelines, Ecom Express guarantees that the parcels are delivered successfully and in a protected manner, reducing the overall cost of serving online sellers and brands.

    Ecom Express chief executive officer Ajay Chitkara said, “We are extremely delighted and excited to announce this customer campaign as we believe that behind every parcel lies a world of emotions and each parcel needs to be delivered with love and care. On the other hand, businesses work effortlessly to bring these moments while trusting a logistics partner for fulfilment, technology and ability to handle scale”.

    An emotionally captivating video captures the entire shipment lifecycle, depicting all the emotions such as love, care, excitement, joy and smiles each delivery brings to everyone involved. The video also gives a loud shout-out to delivery partners that go the extra mile to ensure on-time delivery amid festivities at home and tough challenges every day during Diwali season.

    In the end, it introduces Ecom Express as the logistics partner committed to delivering these parcels, accompanied by the campaign message: “Har parcel me jaan basti hai!”

  • Eveready Lighting illuminates Durga Puja celebrations with spectacular marketing activations

    Eveready Lighting illuminates Durga Puja celebrations with spectacular marketing activations

    Mumbai: Celebrated as one of the most vibrant and spectacular festivals in the country, Durga Puja offers a unique opportunity for brands to connect with consumers. In an endeavor to elevate the Durga Pujo fervor, Eveready Lighting, the fastest-growing business category of Eveready Industries India Limited (EIIL), celebrates the festive spirit with an array of innovative marketing activations across pandals in Kolkata by enhancing the joy of this season with its signature lighting products at various puja pandals, offering an illuminating experience like never before.

    Setting the stage for a radiant Durga Puja, Eveready Lighting showcases its latest groundbreaking product, Eveready Instacharge Bulb on the bustling streets of Kolkata through innovative marketing activities. In a bid to captivate the consumers and engage the young and old alike, Eveready Lighting has initiated a series of innovative marketing activations across pandals such as Golf Green Sarbojonin, Airport City Phase 2, Aikatan Club, Alipore 78 Pally, Tala Prattyay, Barrackpore Shiv Mandir Sarbojanin, and Dumdum Park Bharat Chajra Club to name a few.  Designed to promote Eveready’s Instacharge bulb category, the ‘human balloon activity’, at the Golf Green Puja, was one activity that garnered an overwhelming response, especially from children, thus highlighting the brand’s commitment to delivering lighting solutions that are not only reliable but also fun.

    Additionally, Eveready Lighting’s lookwalker activities also have been lighting up key market areas in Kolkata, including Gariahat and New Market, and prominent malls such as City Center, Southcity, Acropolis, and Quest. These engaging activities, along with leaflet distribution, have further amplified the brand’s innovative lighting segment. In addition to this, the brand also had a huge drop-down with a LED section, where a captivating 20-second TV ad is running, ensuring that Eveready remains in the spotlight.

    In addition to this, the introduction of selfie zones at various locations not only brightened up the festive spirit but also captivated the audience’s attention, reinforcing Eveready’s commitment to making the brand synonymous with quality and brilliance.

    Speaking on the innovative marketing activations, senior vice president & business unit head – lighting & electricals Mohit Sharma said, “At Eveready Lighting, we constantly strive to engage with our customers in innovative and exciting ways. Our commitment to providing superior quality products aligns perfectly with the joyous spirit of Durga Puja. We believe in making moments special, and this Puja, we are proud to be a part of the celebrations that light up Kolkata. Our goal is to bring our brand closer to the hearts of people and brighten their festive season.”