ITV

Category: Ad Campaigns

  • Zivame launches #CheckYourselfOut campaign

    Zivame launches #CheckYourselfOut campaign

    Mumbai: Zivame, India’s leading destination for women’s intimate wear, has undertaken a mission to revolutionize the very essence of how women perceive and engage with mirrors. In a pioneering effort to raise breast cancer awareness, Zivame launched the “Check Yourself Out” campaign, a ground-breaking reinterpretation of the everyday act of self-reflection in front of the mirror. Women worldwide regularly steal moments to glance at their reflections, a common yet meaningful ritual. Zivame harnesses the power of mirrors to promote an essential cause: encouraging women to perform self-examinations for early breast cancer detection. This innovative approach amplifies the impact of a routine act, ultimately fostering proactive health awareness.

    The “Check Yourself Out” campaign has taken shape across Zivame’s expansive network of over 165 stores throughout India. Zivame has adorned the mirrors in their fitting rooms with Pink Ribbons and co-branded stickers, featuring the campaign’s hashtag #CheckYourselfOut and a QR code that leads to a landing page. This landing page provides step-by-step guidance on self-examination and shares intriguing data about breast cancer. To expand the campaign’s reach even further, Zivame has strategically placed co-branded QR codes on mirrors in top 33 malls across the country.

    Zivame has also joined hands with Manipal Hospitals to further incentivise consumers to proactively test. In this strategic partnership, customers who make a purchase with Zivame will be entitled to an exclusive 15 per cent discount on mammography services across Manipal Hospitals.

    In a unified effort to champion the cause of breast cancer awareness, Zivame, Manipal Hospitals, and SAP organised a Walkathon that took place on 18 October. The Walkathon with over 250 people participating, further raised awareness about the importance of regular self-examination and mammography in the fight against breast cancer.

    Commenting on the campaign, Zivame head brand marketing Khatija Lokhandwala said, “The campaign encourages every glance in the mirror to be a moment of self-care and empowerment. It not only encourages women to embrace their unique beauty but also nudges them to regularly self- examine since early detection is key.”

  • McCain Foods delighting consumers with 2 new launches

    McCain Foods delighting consumers with 2 new launches

    Mumbai: McCain Foods, one of the leading frozen food brands, announced the launch of two exciting new products, thus expanding their portfolio, McCain Popcorn Fries and McCain Cheesy Pizza Fingers. As the country gears up for the upcoming Diwali season and the World Cup fever at its peak, these savory treats are set to offer a unique snacking experience and an ideal companion for gatherings.

    The products promise to deliver unparalleled taste and crunchy delight in every bite, a snacking experience for Indian consumers, loved by kids and adults alike.

    Commenting on the launch, McCain Retail head of sales and marketing Aditya Krishna said, “We are thrilled to unveil these two exciting new products. At McCain, we’ve always been committed to crafting quality and taste, and with these launches, we hope to make the World Cup and festive season extra special for our consumers.

    We have carefully tailored these products keeping in mind the distinct preferences of our consumers. The unique fusion of flavors, the unforgettable taste, and the cherished moments these snacks bring are truly a game-changer. The universal appeal of these products is our way of bringing families and friends together, creating memories, and bonding over shared moments. We believe that our product portfolio will redefine snacking, setting new standards and become the new favorite in households around the country.”

    McCain Cheesy Pizza Fingers is an irresistible blend of two all-time favorites- Mozzarella Cheese and Pizza, making consumers’ get-togethers extra ‘cheeeesy’. A sumptuous combination of cheese and the mouthwatering taste of pizza makes this snack an instant crowd-pleaser. Whether you’re hosting a get-together or planning a family weekend snack, McCain Cheesy Pizza Fingers are the answer.

    Loved by kids and adults alike, it is the ultimate party companion, effortlessly bringing the joy of pizza and the creaminess of cheese in one bite. In less than 3 minutes, consumers can experience this distinctive cheesy snack with Italian-style herbs, all from the comfort of their homes.

    McCain Popcorn Fries boast a distinctive proprietary cut, paired with an exceptional batter coating that maintains its delicious crunch for a full 45 minutes, undoubtedly leaving consumers’ taste buds yearning for more. With their universal appeal, loved by children and adults alike, these fries are the ideal complement to match screening gatherings or movie nights.

    It unites generations, taking the snacking experience to newer heights. McCain’s special batter coating turns every bite into a delectable treat, making it hard to resist emptying the plate in a single, satisfying go.

    The two new products have been launched via Digital Video Campaigns (DVCs) highlighting the deliciousness, irresistibility and universality of both the products. There is more to come with exciting consumer contests and influencer integrations to continue the buzz around the launches. Popcorn Fries can even be spotted on bus shelters around major cities in a unique OOH campaign.

  • Virat gets himself a Duroflex mattress to champion quality sleep through World Cup

    Virat gets himself a Duroflex mattress to champion quality sleep through World Cup

    Mumbai: Virat Kohli is a globally celebrated cricket icon, known for his remarkable ability to adapt his batting strategy to any game situation. His consistent exceptional performances in both national and international cricket have earned him immense respect.

    The World Cup involves extensive travel and ever-changing landscapes and this causes disruption of quality sleep, hence Virat requested Duroflex to help standardize his sleep across all the different venues. While Virat is well known for his commitment to fitness and health, another essential practice that he adheres to for peak performance is 8 hours of quality sleep. As Virat prepares for the ongoing World Cup, ensuring he gets deep, restorative sleep is one of his top priorities.

    Duroflex, India’s leading sleep solutions provider, is supporting their brand ambassador, Virat Kohli by providing the Back Magic Mattress in every city where he stays, be it for a match or practice. Designed for high-performance lifestyles, its 5-zone full body support helps relax muscles and supports the back to guarantee a revitalizing sleep for him during the ongoing ICC World Cup. Back Magic (Firm Mattress) is one of the bestselling mattresses of the Duropedic range by Duroflex, as preferred by Virat.

    Speaking on the occasion, Duroflex CEO Mohanraj Jagannivasan said, “The World Cup always stirs up nationwide excitement as the entire country unites to cheer for the team, who are putting in their all to deliver their best. In response to Virat’s request, we are delighted to go the extra mile to ensure he has his trusted Duroflex mattress with him in every city during this high-octane tournament. Our commitment is to provide him with seamless, energizing sleep that will help him optimize his performance on the field. We are honored to be part of his World Cup preparation and extend our best wishes to the team for a successful tournament.”

    As the nation rallies behind Virat Kohli and Team India, Duroflex wishes them not only great success, but great healthy sleep too.

  • India’s original superhero returns on a technological odyssey with Google Pixel 8

    India’s original superhero returns on a technological odyssey with Google Pixel 8

    Mumbai:  In 1987, the world marvelled at the incredible powers of invisibility when Arun Verma, affectionately known as “Mr. India,” discovered a watch that could make him disappear. Fast forward to 2023, and we’re thrilled to announce that Mr. India is back, not as a legendary character, but as the brand ambassador for Google Pixel 8 and Pixel 8 Pro, brought to life by the creative agency FCB Group India.

    The tech in Google Pixel 8 and Pixel 8 Pro is nothing short of magic, and it has been decades since India witnessed technology of this calibre. Just as Mr. India once harnessed extraordinary powers with his invisible watch, the Google Pixel 8 is set to redefine the boundaries of what’s possible with technology.  

    The idea behind this collaboration is not just about innovation; it’s all heart. It’s about seamlessly integrating cutting-edge technology into the fabric of everyday life, and it’s a testament to the creative brilliance of FCB Group India. This partnership marks the beginning of a remarkable journey where you’ll witness Mr. India navigating his life using the ground-breaking tech of Pixel 8, showing how this noteworthy device becomes an integral part of modern living.

    The campaign launch is set to be nothing short of “Jhakaas,” a term Mr. India himself would appreciate. It’s an extraordinary fusion of nostalgia, creativity, and innovation bound to captivate the imagination of tech enthusiasts and fans of Mr. India alike.

  • Spikes Asia announces its jury presidents

    Spikes Asia announces its jury presidents

    Mumbai: Spikes Asia, APAC’s most prestigious and sought-after award for creativity and marketing effectiveness, has announced today that submissions are open for 2024, in addition to revealing the jury president line-up.

    2024 sees the highest number of markets represented across the 13 industry experts, which are: Australia, Mainland China, India, Japan, New Zealand, the Philippines, Singapore, South Korea and for the first time, a Taiwan-based agency. Dentsu Creative, Taiwan chief creative officer Alice Chou who will preside over the direct and outdoor juries, said: “Spikes Asia is a pivotal creative platform in Asia, and I’m very honoured and thrilled to be representing the first Taiwan-based agency on the Jury President line-up. In this era of profound change, old orders crumble, new platforms emerge, everything is undergoing reinvention. As technology advances, creativity must embrace human wisdom to connect with people, spark conversations, and invite them into this wonderful playground, and take action in the direction we envision. At this moment, as we’re still capable of reshaping the present, I hope to see more remarkable works uniting people and weaving a shared vision of the future we desire.” The Jury Presidents will convene in Singapore with their Juries next year to set the benchmark for creative excellence in APAC for a 37th edition.

    Spikes Asia has also announced changes to the 2024 Awards. New for 2024 are the Gaming Spikes, which will celebrate creative work that connects people to brands through gameplay. Submissions will need to demonstrate how brands successfully tapped into complex gaming communities and seamlessly added real value to the overall gaming experience, while driving commercial success.

    Inaugural jury president of the Gaming Spikes, Octopus&Whale, the Philippines founder & CEO Joey David Tiempo commented: “Being the President of the Entertainment, Music, and Gaming Jury at Spikes Asia is a tremendous honour, especially with the exciting addition of the Gaming Spike in 2024. Gaming has evolved into a cultural force, infusing its creative potential into marketing that connects with dedicated communities around the world. It’s thrilling to witness this alongside the groundbreaking strides in entertainment and music. Asia’s longstanding dominance in gaming is finally being recognized – a testament to the incredible talent and innovation thriving in this dynamic region. Let’s embrace the future of creativity!”

    Other changes include the strategy & effectiveness Spikes evolving into the creative strategy spikes, celebrating the idea behind the idea and highlighting how strategic planning has the power to reshape a brand, transform its business and shape consumer behaviour. The Media Spikes has been refreshed, with a dedicated section for media agencies and the Mobile Spikes has been retired to reflect how mobile-led creativity has been expanding into almost every Spike. More information on the Awards can be found here.

    The Spikes Asia 2024 Jury Presidents have been named as:

    Brand experience & activation, creative commerce, glass: The award for change, integrated and Grand Prix for good jury president: McCann Worldgroup, APAC, chief creative officer, Valerie Madon.

    Creative data and innovation jury president: EssenceMediacom, Mainland China, chief digital officer, Mandy Hou

    Creative effectiveness and creative strategy jury president: DDB Mudra Group, India, CEO and MD Aditya Kanthy

    Design and industry craft Jury president: TBWAHAKUHODO, Japan, chief creative officer, Takahiro Hosoda

    Digital Craft and Social & Influencer Jury President: Cheil Worldwide, Global, Global Creative Director, Jax Jung

    Direct and Outdoor Jury President: Dentsu Creative, Taiwan, Chief Creative Officer, Alice Chou

    Entertainment, Gaming and Music Jury President: Octopus&Whale, The Philippines, Founder & CEO, Joey David Tiempo

    Film Jury President: Special, New Zealand, Founder, Tony Bradbourne

    Film Craft Jury President: FINCH, Australia, CEO, Rob Galluzzo

    Healthcare Jury President: BrandCare Asia, India, Executive Creative Director, Lyndon Louis

    Media jury president: Publicis Groupe, APAC, Chief Solutions Officer, Sapna Nemani

    PR jury president: Ogilvy Public Relations, APAC, president, Asia, Emily Poon

    Print & publishing and radio & audio jury president: BBDO, Singapore, creative chairman, Guan Hin Tay

    Commenting on the Jury President line-up, LIONS CEO Simon Cook said: “The Jury Presidents have a vital role to play in upholding the integrity of the Spikes Awards, as well as setting the creative benchmark for the industry in APAC. We’re excited to welcome a record number of markets to the Jury President line-up for 2024 and we wish them luck

    for the important task ahead of them. The introduction of the Gaming Spikes is an exciting evolution of the Awards and our belief is that this Award will offer a new benchmark, and shine a spotlight on creative work that sits at the intersection of brands, creativity,

    gaming, customer experience and communities.”

    Event registration is now open, and entries into Spikes Asia are being accepted until 1 February 2024.

  • Dentsu India designs future-ready performance marketing powerhouse

    Dentsu India designs future-ready performance marketing powerhouse

    Mumbai: As part of its vision to deliver ‘What’s Next’ for its clients and people, dentsu India has decided to bring together the advanced capabilities curated from two of its leading brands, iProspect and Sokrati. iProspect is a globally awarded digital-first end-to-end media agency that drives business performance for clients; Sokrati is a tech-savvy, data-driven performance marketing company.

    The unified services will provide integrated performance media marketing and programmatic solutions from iProspect and Sokrati. Driven by the collective expertise of 600 performance marketing professionals, the service is designed to offer future-ready solutions, achieve global business growth, and boost profitability for clients through synergies and increased efficiency. Furthermore, by leveraging cutting-edge technologies, the solution will enable full-funnel tracking and management, customer analytics, and AI-powered predictive media management. It will also offer access to top industry talent, improve client management by integrating media capabilities, and foster a culture of collaboration and excellence across teams with specialised experience.

    Nilesh Gohil, formerly the chief business officer of Media (CBO) at Sokrati, has been promoted to take on dual roles as the chief executive officer (CEO) of Sokrati, and as President – Performance Practice. In his new role, Nilesh will focus on strengthening Sokrati’s commitment to ‘Scaling Up: Designing Tomorrow’s Experiences Today’. Working closely with the leaders, he will leverage his expertise in Performance Marketing, MarTech, and Analytics to offer tech-enabled, data-driven solutions, deliver added value to clients, and maintain the network’s reputation for excellence and innovation in the industry.

    iProspect India CEO media & CGO Vinod Thadani will continue to lead the growth responsibilities for all Media brands in India. He will focus on driving the growth trajectory of businesses by delivering on dentsu’s ‘Integrated by Design’ tailored solutions for clients.

    Reporting to dentsu CEO media- South Asia Anita Kotwani, Gohil and Thadani will collaborate closely with the wider dentsu India team. They will deliver innovative and transformative outcomes for the clients, expand the agency’s presence in the market, and align with the network’s global vision.

    Commenting on the announcement, Kotwani said, “Dentsu is ushering in a new era of transformative excellence. We have always been at the forefront of innovation – anticipating the future, to shape the unknown. Sokrati resonates with our vision of leading the space. We firmly believe in empowering the best of our talent to take up key leadership positions and Nilesh’s proficiencies make him an absolute fit to lead the practice.  His contributions have played a vital role in Sokrati’s success. I am extremely proud of his achievements, and I look forward to further partnering with him as we move ahead to attain many new milestones for Sokrati.”

    Nilesh Gohil and Vinod Thadani added, “We are extremely thrilled to embark on this new phase of growth. Dentsu has been a performance marketing powerhouse, with solutions defined by cutting-edge technology. The unified services offered through the Performance Practice are certainly a key to pursuing exceptional performance marketing solutions. This will indeed truly distinguish our services in the industry. As dentsu strides in digitization, we are certain that this unification will lead to rapid growth opportunities. Our focus will be on driving innovation through digital, modern creativity, technology, and AI to continue leading as India’s frontier Digital Media company for years to come.”

  • Antara’s AGEasy campaign celebrates Senior Vitality

    Antara’s AGEasy campaign celebrates Senior Vitality

    Mumbai: AGEasy by Antara, a pioneering platform dedicated to enhancing the well-being of seniors through health and wellness solutions, is proud to announce the launch of its latest heartwarming campaign, “Let Your Love for Life Never Age.” This innovative campaign seeks to spotlight the enduring love and vitality shared by senior couples and demonstrate how AGEasy solutions play a pivotal role in preserving that youthful spirit.

    Conceived and executed by Havas Worldwide India, this campaign is more than just a marketing initiative; it’s a celebration of the boundless energy and love that seniors bring to life every day. AGEasy by Antara believes that age should never be a barrier to enjoying life to the fullest, and this campaign showcases their commitment to that belief.

    Antara Senior Care Chief Marketing Officer Rohit Khatua said, “Reflecting the changing demographics, India will have ~300 million seniors by 2050 as compared to ~120 million today and the industry needs to take strides in addressing the growing demand for senior care. As industry leaders, we are committed to continuing to innovate and provide more products and solutions that empower our seniors to age with ease and joy. From independent-living senior residences to assisted care services, Antara’s mission is to positively impact the lives of seniors and their families. With our new offering, AGEasy, we have taken one more  step ahead in creating an integrated age-well ecosystem for seniors.”

    Antara Assisted Care Services Head of Growth Marketing Shahid Shams said, “AGEasy by Antara is a unique ‘’phygital’’ platform that offers personalized solutions for managing chronic conditions through expert-assisted journeys. Our brand film beautifully embodies this promise, and it serves to emotionally connect with every senior by depicting a common experience. This film will help us spread awareness about AGEasy by Antara, and enable us to reach a wide audience, so they may access our services to manage their chronic conditions better.”

    Speaking about the campaign, Havas Worldwide India chief creative officer Anupama Ramaswamy said, “Age should never come in between us and living life to the fullest. That’s the message this touching story wants to tell the world. The challenge was to make Antara more than just a brand that aids elderly people in their daily activities. We wanted Antara to be seen as a friend, who understands their passions and desires. A friend who makes them feel like age is just a number. A friend who encourages them to explore their childlike innocence and feel alive at every moment. And do all the above without fear and apprehension. So that their love for life never ages.”

     

  • Centrum OstoCalcium honors women’s health on Osteoporosis Day

    Centrum OstoCalcium honors women’s health on Osteoporosis Day

    Mumbai: Centrum OstoCalcium, marketed by Haleon (erstwhile GlaxoSmithKline Consumer Healthcare) is elated to announce the launch of the new television campaign, ‘Do Haddiyon Ko Dum with OstoCalcium’. This campaign is aimed at inspiring women to take charge of their health and embrace life’s limitless possibilities by taking care of their bone and joint health. Centrum OstoCalcium is a tasty chewable tablet suitable for the convenient supplementation of Calcium and Vitamin D in adults.

    In India, nine out of ten women have Vitamin D deficiency, and two out of three women have Calcium deficiency. These deficiencies may lead to weak and porous bones. According to Centrum Women’s Health Survey 2023 in collaboration with KANTAR, poor bone health is one of the top issues faced by Indian women.

    With this campaign, Centrum OstoCalcium tells Indian women to live timelessly and enjoy life to the fullest by keeping their bones and joints healthy. The TVC highlights the vital role that strong bones and overall well-being play in unlocking the true potential of women’s lives at different life stages. It emphasizes the improved quality of life that healthy bones and joints can provide. With this TVC, Centrum highlights the need for Calcium and Vitamin D in a woman’s life, whether it is a young athlete aiming to break barriers, a mother managing her family’s needs, or a woman simply enjoying life’s playful moments.

    Commenting on the TVC launch, Haleon ISC head of marketing Anurita Chopra said, “The latest TVC from Centrum OstoCalcium reflects our unwavering dedication to empowering women in placing their health as a paramount need. In Indian households, women often stand as the backbone of their family’s health. Nonetheless, they usually neglect their personal well-being for the sake of their families.

    Commenting on the need for Indian women to prioritize their bone and joint health,  Haleon ISC category head – vitamin & mineral supplements Garima Gupta said, “Our goal is to instil a sense of empowerment in women by narrating tales about tenacity, perseverance, and triumphs, empowering them to take charge of their own wellness journey. This journey begins with fundamental nutrients such as calcium and vitamin D, which play a pivotal role in maintaining strong and healthy bones.”

  • AbhiBus unveils “Wrong Da” campaign with south super-star Silambarasan TR

    AbhiBus unveils “Wrong Da” campaign with south super-star Silambarasan TR

    Mumbai: Have you ever thought about mixing tea leaves with your coffee or pairing chapati with plain rice? Probably not. How about noodles tucked inside a dosa? Unconventional, right? In a groundbreaking marketing endeavour, AbhiBus, the highest-rated bus booking app, is turning heads with its latest campaign, “Wrong Da.” This campaign ventures into the realm of unconventional choices, echoing the surprising scenarios often encountered in the world of bus ticket booking. And guess who’s leading this captivating charge? None other than the charismatic South Indian sensation, Silambarasan TR, affectionately known as Simbu.

    The “Wrong Da” campaign is a spectacular showcase of AbhiBus’s standout features, putting the spotlight on Instant Booking and Refunds, India’s largest bus network, and 24×7 customer service. Simbu, our magnetic star, gracefully moulds the ‘right’ symbol with his fingers, leaving a resounding mark that echoes convenience, reliability, and affordability, all of which AbhiBus bestows upon travellers. With the creative genius of Simbu, “Wrong Da” seamlessly embodies the heartbeat of Tamil Nadu’s diverse populace, striking a profound connection with every traveller’s soul.

    Watch AbhiBus’ Latest campaign here:

     

     

     

     

    AbhiBus the COO Rohit Sharma enthusiastically shared, “Our ‘Wrong Da’ campaign is an ode to the unmistakable errors people make while booking bus tickets and guides them toward a superior, more convenient approach. This concept and video were born from the extensive research our team conducted, revealing that a staggering 85% of Indians still opt to book their tickets offline – enduring long queues or overpaying travel agents. These methods don’t guarantee their preferred seats or travel partners. Our mission is to enlighten travellers about the superior way to book their tickets, and that’s effortlessly achieved by booking online through AbhiBus.”

    Simbu is equally thrilled about the campaign, stating, “I am proud to represent AbhiBus and be a part of the ‘Wrong Da’ campaign. AbhiBus’s user-centric approach and innovative technology are transforming the way people travel. With this campaign, we aim to connect with our audience and redefine their bus travel experiences.

    “Wrong Da” is creating a buzz across Tamil Nadu, and with Simbu’s star power, it promises to be a memorable campaign that reshapes the bus travel narrative.

  • Policybazaar brings back Kapil Sharma in its humorous new brand campaign

    Policybazaar brings back Kapil Sharma in its humorous new brand campaign

    Mumbai: Policybazaar brings back the comedic genius of Kapil Sharma with a series of ad films marking his return as the brand ambassador. The actor-comedian, who collaborated with the brand in the past for the witty campaign Ullu-Thullu, is back with his signature style to educate customers about the benefits of comparing and buying insurance.

    By infusing humour in a complex category like insurance, Kapil Sharma makes the best use of his mass appeal to take the message far and wide. The entertainer’s iconic style makes him a natural choice for the campaign, which is in line with the brand’s larger mission of simplifying insurance and making it more relatable for the masses. This partnership promises a delightful journey ahead with more ads in the series to be rolled out soon.

    Policybazaar head of brand marketing Samir Sethi said “Insurance, though crucial, can often feel like a maze. Considering the success of our past collaborations with Kapil Sharma, we are delighted to welcome him back. We believe that his unique ability to connect with the audience through humour will demystify the insurance-buying process and encourage our customers to make more informed choices. Policybazaar is committed to making insurance accessible and affordable for all, and this association is a significant step in that direction.”

    While a lot of two-wheelers ply uninsured on Indian roads, car insurance is often treated as a run-of-the-mill purchase with little thought being put into it. The ads focus on these two target segments. While car insurance buyers are advised to compare on Policybazaar and save up to Rs 8000, two-wheeler owners are educated to buy motor insurance to save themselves from theft or legal consequences.  The campaign emphasizes on how Policybazaar can make their motor insurance purchase more transparent, seamless and affordable.

    Talking about the conceptualisation, the MagicCircle Communications agency managing director Hemant Misra said, “Policybazaar and Kapil Sharma coming together is a strong strategic decision for the car and bike insurance category. Given his mass appeal, Kapil is the right choice for the brand to engage better with the target audience. Not to mention, Kapil’s sense of humour makes any communication memorable and relatable.”

    Policybazaar continues to lead the charge in transforming the way insurance is purchased in India. With this launch, Policybazaar reaffirms its commitment to its mission of #HarFamilyHogiInsured aligned with the IRDAI’s vision of a fully insured India by 2047. Customers can look forward to an entertaining and informative journey as they explore their insurance options, choose the best one for them and save up on premiums.