ITV

Category: Ad Campaigns

  • Alkem Laboratories’ ‘Healthy Lungs’ campaign aims to clear the air

    Alkem Laboratories’ ‘Healthy Lungs’ campaign aims to clear the air

    Mumbai: With the onset of winter, India’s air quality takes a dangerous plunge, exposing its citizens to heightened levels of pollution and a surge in pulmonary stress. As the world grapples with environmental challenges, Alkem Laboratories spread awareness about the harrowing issue of winter pollution and its adverse effects impacting stress on lungs called pulmonary stress through its campaign ‘Healthy Lungs.’

    Winter in India not only brings chilly temperatures but also an alarming rise in air pollution. Recent studies reveal that 14 out of the 20 most polluted cities globally are located in India, with air pollution levels escalating during the winter season. This, in turn, contributes to rising cases of pulmonary stress causing exacerbations of Chronic Obstructive Pulmonary Disease (COPD) and asthma, during the colder months. Data from the World Health Organization underscores the urgency of this campaign, indicating that over a million people succumb to air pollution-related diseases in India annually.

    Alkem Laboratories Ltd president and head of acute business Sudipta Roy expressed the importance of their ongoing campaign, ‘Healthy Lungs,’ which can be accessed at www.thehealthylungs.com. Mr. Roy stated, “The statistics are staggering. Air pollution in India resulted in 1.67 million deaths in 2019, marking the largest pollution-related death toll in any country worldwide. The economic losses associated with this crisis amounted to a staggering $36.8 billion. We cannot afford to turn a blind eye to these alarming figures.”

    What sets India apart is the extent to which air pollution exceeds international guidelines. On average, India’s cities surpass the World Health Organization’s recommended limits for PM 2.5 in the atmosphere by a staggering 500 per cent. This dangerous phenomenon can be attributed to emissions from vehicular traffic, the burning of fossil fuels in households, particularly by economically disadvantaged families, and the fumes emanating from waste burning. The consequences are devastating, especially for those living in densely populated urban areas.

    ‘Healthy Lungs’ aims to raise awareness about the gravity of the situation and empower citizens with the knowledge and tools to protect their respiratory health during the challenging winter months. The initiative will focus on advocating for cleaner air and providing guidance on mitigating exposure to harmful pollutants. The initiative also conducts >600 camps and clinics across India to facilitate early diagnosis and treatment of respiratory ailments. These timely interventions have started making a significant difference in managing respiratory conditions like Asthma and COPD. Additionally, Alkem Laboratories will work towards promoting research and development in the field of respiratory medicine to provide innovative solutions and therapies for those affected by pulmonary stress.

    “By launching this campaign, Alkem Laboratories Limited is taking a proactive role in combating the dire consequences of winter pollution in India. The company believes that every individual has the right to breathe clean and healthy air, regardless of the season. Together, we can make a significant impact in reducing the pulmonary stress that plagues our nation during the winter months,” added Sudipta Roy.

  • Larah Opalware by Borosil unveils exclusive “Iss Diwali ka Perfect Gift” campaign

    Larah Opalware by Borosil unveils exclusive “Iss Diwali ka Perfect Gift” campaign

    Mumbai: Larah Opalware by Borosil, is thrilled to unveil its latest digital video campaign (DVC) in celebration of Diwali. The campaign, titled “Larah by Borosil, Iss Diwali ka Perfect Gift,” centers around the joy of gifting during the Festival of Lights and spotlights the brand’s newest offering, the exquisite Storage Bowls with Lids, available in sets of two and three.

    Diwali, the festival of lights, symbolises the triumph of good over evil and is a time for families and friends to come together, exchange tokens of love, and create enduring memories “Iss Diwali ka Perfect Gift” campaign underscores the joy of receiving the perfect Diwali gift that radiates happiness, affection and thoughtfulness.

    The campaign’s hero is the all-new impeccably crafted set of Storage Bowls with Lids. These splendid pieces embody the very essence of gifting perfection for this festive season, whether you opt for the set of two or three, each one is a testament to Larah Opalware’s timeless appeal.

    Borosil assistant VP of marketing Barnali Shankar shares her sentiments about this splendid Diwali campaign, “Diwali is a time when emotions are expressed, traditions are embraced, and bonds are strengthened. Our ‘Iss Diwali ka Perfect Gift’ campaign is not just about gifting but conveying love and emotions through thoughtful gifting. The Storage Bowls with Lids epitomize the quality and style we represent, making them the quintessential Diwali gift.”

    The brand-new offering is available to all customers who wish to celebrate the joy of giving this festive season. With Larah Opalware, one can rest assured of the highest quality and design that will infuse elegance into any home.

    These sets of storage bowls with lids are available at all leading retail outlets and on myborosil.com

  • Amazon’s #MagicHaiAmazonHai campaign lights up festive deliveries!

    Amazon’s #MagicHaiAmazonHai campaign lights up festive deliveries!

    Mumbai: Bringing the festive spirit to life, Amazon India celebrates its employees, associates and partners, who play a key role in delivering a delightful festive season to customers, with the launch of the #MagicHaiAmazonHai campaign. The campaign puts the spotlight on Amazon India’s employees, associates and partners, who are committed to offering the widest selection, fast and reliable delivery and a trusted and convenient experience to customers during the festive season and beyond.

    Amazon employees, associates and partners from diverse backgrounds and different regions of the country have been part of the festive season event every year at Amazon. The campaign film provides behind-the-scenes into the efforts of the people that go into making speedy and reliable order deliveries to customers.

    Conceptualised by The Minimalist, the three-week-long campaign unfolds the brand narrative of speed, reliability and service efficiency backed by people, process and technology. To generate intrigue and anticipation, two teaser videos were released, offering a glimpse of the campaign’s essence. The film features a catchy and energetic jingle that encapsulates the theme of the campaign. This is complemented by visuals showcasing the intricate processes involved in delivering an order and the dedicated individuals who make it all possible.

    Additionally, an influencer-led activity was deployed, wherein a hook step choreographed around the jingle chorus engaged the audience. The #MagicHaiAmazonHai hook step challenge was launched encouraging people to join in and celebrate the efforts of the Amazon India team in spreading the festive cheer. The campaign received an overwhelming reach of over 21 million and garnered more than 32 million views in the first 15 days.

    Commenting on the campaign, Amazon India’s head of corporate communications Madhavi Kochar said, “At Amazon, our people are at the heart of our business and we believe that our network, infrastructure, technology, and processes are only as strong as the people that power them. Our employees, associates, and partners create the kind of human magic that leads to customer delight. #MagicHaiAmazonHai is a celebration of their hard work and commitment to making our customers’ celebrations truly magical.”

    The Minimalist co-founder Sahil Vaidya added, “Crafting the #MagicHaiAmazonHai campaign was a remarkable journey, aimed at showcasing the unseen efforts that fuel the magic of Amazon India. It’s a tribute to the incredible individuals who create customer delight during the festive season. The team at The Minimalist had an absolute blast building this exciting, multi-layered campaign”

    Join Amazon India in celebrating the magic behind every delivery, every smile, and every festive moment. Express your gratitude with #MagicHaiAmazonHai.

     

     

  • Genelia Deshmukh features in CashKaro’s new ad films by OWLED Media

    Genelia Deshmukh features in CashKaro’s new ad films by OWLED Media

    Mumbai: OWLED Media, a renowned creative marketing agency, has teamed up with CashKaro, a leading player in the online cashback and coupon industry to create three ad films focused on highlighting Cashkaro’s value proposition. The films feature Bollywood actress Genelia Deshmukh and showcases the shopping habits of three individual family members of Genelia’s onscreen family and how they can save on their spending by purchasing their products via CashKaro app.

    Genelia stars alongside her family members in amusing scenarios:

    1.  The first film features her father’s social media mishap leading to an impromptu online shopping spree, with Genelia recommending CashKaro.

    2.  In the second film, Genelia reminds her sister to use CashKaro while shopping for a pricey lipstick.

    3.  The last film showcases her husband searching for a trimmer online.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by CashKaro (@cashkaro)

     

    These comical narratives cleverly highlight CashKaro’s benefits, offering discounts and instant cashback directly to users’ bank accounts. The films playfully reinterpret the iconic tune from the popular Bollywood film “Jaane Tu… Ya Jaane Na,” originally “Pappu can’t dance saala,” as “Pappu can’t shop saala.” This clever twist triggers a sense of nostalgia among the audience while also building brand awareness and introducing the audience to CashKaro’s various features.

    OWLED solution strategist Tanisha Shrivastava said, “Though challenging, we successfully condensed a photoshoot, three compelling ad films, and performance marketing call-outs into a single day, thanks to our dedicated team’s unwavering effort. The result was truly spectacular, leaving everyone involved thoroughly satisfied with the impressive output we achieved together.”

    While speaking about the campaign, CashKaro associate director – brand & creative Zayyan Waseem said, “Being the leading Cashback & Coupons app in the industry, our aim was to make this campaign as big and make sure everyone knew CashKaro’s name and the value we provide to our users. The entire CashKaro & OWLED team synergised to make this a reality. We have put together pure tactical campaign with a brilliant creative layer as Genelia Deshmukh brought our #CashKaroAishKaro idea to life.”

  • Social Panga and Himalaya Men unite for ‘RemindHer’ Breast Cancer campaign

    Social Panga and Himalaya Men unite for ‘RemindHer’ Breast Cancer campaign

    Mumbai: Himalaya Men, a vertical of Himalaya Wellness Company, has launched #RemindHer, an initiative to raise awareness around breast cancer. Launched during October, observed as Breast Cancer Awareness Month, the campaign urges men to reach out to women in their life to Remind them to take care of themselves.

    In India, one woman in every 4 minutes gets diagnosed with Breast Cancer and Himalaya Men created a movement where men joined hands to remind the women in their lives to take the first step towards prevention and recognition through self-examination. Built on the simple insight of how in a society where women recall myriad details, from birthdays to the smallest of life’s milestones, one thing they frequently overlook is self-care.

    As part of the activity, Himalaya Men has created a microsite where men can write customized messages and share the self-examination steps with women they care for. Women can also log in and take tests themselves. The site takes them through a step-by-step process on the correct method of self-diagnosis and noticing lumps. These first steps of self-examination, help in early detection and can be life-saving. To promote the website, a heart-touching film has also been made that speaks of the insight in an engaging, relatable manner.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Himalaya MEN (@himalaya.men)

     

    On the launch of #RemindHer, Social Panga creative director Archana Sudarsan said, “Being a woman, I know the thought of taking care of self comes the last to our breed. This campaign is an attempt to get men to join the fight against breast cancer and give women a little more motivation to examine, investigate and stay safe. Because if not for self, we as humans do things for others, that we love and care for. We hope to touch many lives, create more awareness and help women stay safe.”

    On launching and working on this campaign, Himalaya Face Wash brand manager Manik Sharma said, “It is said that women don’t forget anything easily, but we often see that with their daily hustle, their health takes a back seat. October is observed as Breast Cancer Awareness Month, and Himalaya Men wants to make sure that Men of this nation don’t let women forget their health this time. This campaign is an urge to every man to remind every woman in his life to self-assess herself and educate other women in her life.”

    On the conceptualisation, launching and working on media for this campaign, Himalaya Skin Care media manager Pratheep Kumar said, “This was an exciting project to be a part of since the beginning when the team brought the idea to us. We believed in the simplicity of the insight that is commonly prevalent yet so under-represented.”

  • GM Modular launches new campaign ‘Pyar Ki Roshni’

    GM Modular launches new campaign ‘Pyar Ki Roshni’

    Mumbai: GM Modular electrical solutions manufacturer for modern living, launches a new  Diwali campaign ‘Pyaar ki Roshni’. This heartwarming ad beautifully captures the essence of family togetherness during the festive season, showcasing the way simple lights can add a mesmerising new dimension to the Diwali celebration.

    The Ad campaign is directed by the renowned filmmaker Joe Rajan, and the title track is sung by the Bollywood singer, Javed Ali. The campaign features the immensely talented actors Nandish Sandhu and Nikita Dutta bringing the festive narrative to life. GM Modular ad campaign effectively highlights the triumph of light over darkness and the homecoming of diverse faiths.

    The campaign was successfully launched by Shri. Eknath ji Shinde, honourable chief minister, Maharashtra during the GM Navratri celebrations. The ad essentially pictures the family, planning the house decorations with lights to bring a ray of positivity and happiness. GM’s varied range of lights, right from strip lights to the enormous festive decoration lights, are well designed to give a modern look to the space.

    “We at GM believe in enriching lives through various innovations and this Diwali we aim to enhance the festive experience for families across the country. We have a huge range of decorative lights that will help you transform your place and keep you festive-ready.  Moreover, Diwali is an extremely important festival and through this campaign, we want to convey the spirit of celebration and togetherness with family. ” -GM Modular CEO & MD Jayanth Jain stated.

    GM Modular has always been at the forefront of providing cutting-edge electrical solutions, and this campaign is a testament to their commitment to enhancing the lives of their customers. With a wide range of products that combine functionality, safety and reliability, GM Modular continues to be the preferred choice for every household.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by GM MODULAR (@gmmodular)

     

  • Social Panga and ZEISS collab for ZEISS Light 2 Progressive Lenses launch

    Social Panga and ZEISS collab for ZEISS Light 2 Progressive Lenses launch

    Mumbai: Recognised for its commitment to cutting-edge technology and optical excellence, ZEISS India has collaborated with Social Panga to release its latest campaign introducing its groundbreaking product ZEISS’ Light 2 Progressive lenses.

    The brand has released a dynamic video experience, which is the first of its kind video production, conceptualized and executed by Social Panga under their production house The Yellow Shutter. The ad is a display of creativity, for the launch of ZEISS Light 2 Progressive lenses in the Indian market.

    The ad film was approached with a desire to match the lenses’ premium, technologically advanced features with an equally high-quality visual representation. This resulted in the video not only showcasing the product but also captivating the viewer’s imagination. This collaboration is a testament to ZEISS commitment towards precision into a visual story that not only informs but also delights the audience.

    The ZEISS Light 2 Progressive lenses are more than just spectacle lenses; they are a testament to ZEISS’ dedication to enhancing people’s lives through exceptional vision solutions. With features like advanced design, optimised visual fields, and seamless transitions, ZEISS Light 2 Progressive lenses offer a breakthrough experience in vision correction. They are designed to adapt effortlessly to various viewing distances, making them a perfect fit for modern, digital, and active lifestyles.

    Addressing this exciting collaboration, Carl Zeiss Vision Care India head of marketing Ritesh Dwivedi stated, “We’re all about creating cutting-edge technology and delivering top-notch optical products. Hence, we forged a collaboration with the innovative team at Social Panga to introduce our groundbreaking product in a completely novel manner – through an engaging and dynamic video experience. Social Panga’s creative prowess truly shone as they conceptualized the launch film for ZEISS Light 2 Progressive lenses, marking a historic milestone as the first-of-its-kind video production in the Asia Pacific Region. It has been an incredible journey, and we are genuinely thrilled with how this collaboration has breathed life into our vision.”

    Social Panga co-founder Himanshu Arora said, “ZEISS India and Social Panga’s partnership to introduce the ZEISS Light 2 Progressive Lenses through a captivating video experience was nothing short of exhilarating. To exemplify ZEISS India’s dedication to precision and innovation, we crafted a video that best represented the brand, and we are delighted to have played a pivotal role in its successful execution. We look forward to continuing our collaboration and creating more such visual stories.”

    Discover the world of ZEISS Light 2 Progressive lenses through this stunning video and experience the future of vision firsthand. The campaign is released across social media platforms and has received a positive response from users.

  • Sleepwell revolutionises sleep tech with Pro Nexa Mattress launch

    Sleepwell revolutionises sleep tech with Pro Nexa Mattress launch

    Mumbai: Sleepwell, India’s leading and most trusted mattress brand is changing the way we sleep with the launch of its latest Pro Nexa Mattress. It’s a quantum leap in sleep technology and a game-changing breakthrough that renders the prevalent memory foam outdated. Pro Nexa Mattress, with its ‘enhanced body recovery’ proprietary technology, the first of its kind in India, offers superior comfort as compared to memory foam.

    The Pro Nexa Mattress is being launched through a nationwide ad campaign featuring the culinary expert and renowned TV personality, Kunal Vijaykar. The campaign showcases the key difference between Sleepwell Pro Nexa mattress and memory foam mattress by using the creative analogy of dough versus bread. Earlier this month, Sleepwell kicked off the ‘Did You Sleepwell’ campaign to nudge people into caring about the comfort of others. Now, it is bolstering the same with this product-centric campaign for the launch of Pro Nexa Mattress.

    Conceptualised by Sideways, the analogy of dough vs. bread, comparing Pro Nexa Mattress with memory foam, is both simple and intuitive enough for everyone to understand and it captures how a body gets stuck in traditional memory foam by depicting it as fingers sinking into dough, highlighting the discomfort and immobility. In contrast, the Sleepwell Pro Nexa’s easy body movement is beautifully depicted using the soft bouncing bread, conveying the unparalleled comfort and freedom of movement it offers.

    Speaking about the campaign, Sheela Foam Pvt Ltd CEO Nilesh Mazumdar said, “Sleepwell has always been at the forefront of foam and sleep technology. With the launch of our latest Pro Nexa mattress, with ‘enhanced body recovery’ technology, we’re not just redefining comfort; we’re delivering on a promise of unparalleled sleep quality. Our relentless pursuit of innovation not only delivers most comfortable sleep but also drives business growth and further solidifies our position as the leader in the sleep industry.”

    Further elaborating, Sideways founder Abhijit Avasthi said, “Pro Nexa technology offers a clear palpable superior experience over age-old memory foam. The challenge was to bring out this difference in an easy, non-technical and relatable manner. Food and sleep are areas that interest everyone and that’s why we thought of this metaphor. We hope it will intrigue viewers enough to try out Pro Nexa mattresses.”

    With over 30 years of rich professional experience, Altivyst Advisors founder Vivek Sharma has been roped in as a marketing consultant for Sheela Foam where he is helping shape the marketing strategy and organisation. Sharma added, “Pro Nexa by Sleepwell introduces people to a kind of sleep they have not experienced before and thus, it creates a new need segment by doing this. Nexa is to mattress what touchscreen or flip technology was to mobile phones.”

    Launched in 1994, Sleepwell is the leading brand of mattress and home comfort products that has held its ground amidst growing competition from online and offline brands and carries immense trust among consumers, retailers, and traders alike. It has a nationwide presence with a robust distribution network of exclusive retail outlets, multi-brand outlets and distributors. The brand always stays up to date on consumer behaviour – right from how they live, to how they sleep and is constantly innovating, with its technological capabilities, to keep up with their evolving needs.

  • Mastercard’s ‘Har Fan Hai Priceless’ campaign enhances fans’ experience at the ICC World Cup

    Mastercard’s ‘Har Fan Hai Priceless’ campaign enhances fans’ experience at the ICC World Cup

    Mumbai: At the heart of Mastercard’s sponsorship of ICC Men’s Cricket World  Cup 2023 lies a very carefully curated theme centred around its cardholders and India’s innumerable cricket fans. Titled ‘Har Fan Hai Priceless’ (every fan is priceless), the campaign brings fans several tangible benefits, such as the opportunity to watch the match from a prime spot in the stadium, avail of complimentary VIP tickets, experience post-match awards ceremony from the field, book tickets before they are open to all through a pre-sale window, and a lot more.  

    The company has invested significantly in cricket in the last year. The ‘Har Fan Hai Priceless’  campaign aims to enhance the experience of cardholders and strengthen the brand in India.  

    Gautam Aggarwal, Division President, South Asia, Mastercard, explains, “Mastercard is committed to providing its cardholders unforgettable experiences during cricket’s biggest festival. When fans see the company consistently investing in the sport to create memorable moments for them, it adds to brand affinity and enhances card usage. Mastercard has always brought people closer to their  passions, be it sports, travel, or culinary among others.”

    As part of ‘Har Fan Hai Priceless’ campaign, Mastercard brought the coveted World Cup trophy to its customers, partners, and employees across several Indian cities. The company has also put together a carefully curated list of experiences to make this World Cup memorable for its cardholders. 

    Some of the key experiences include:

    Mastercard Experience Box: Eight selected Mastercard cardholders get to watch the match from the comfort of a sofa which is strategically placed in the stadium for the best view of the field.  

    Mastercard Beyond the Boundary Experience: Two Mastercard cardholders get to watch the two teams taking part in the National Anthem from the boundary. Additionally, they get a VIP ticket each along with a chance to take a selfie with the coveted World Cup trophy.  

    Mastercard Flagbearer Program: Ten children of Mastercard cardholders get to be on the field with the National flag ahead of the National Anthem. Additionally, they get a complimentary match ticket.  

    Mastercard Match Day Experience: One Mastercard cardholder gets a VIP ticket along with the opportunity to watch the post-match awards ceremony from the field.  

    Mastercard has also partnered with multiple merchants to provide exciting offers and deals on food,  merchandise, and a lot more during the World Cup. Further, cardholders get a 24-hour window to book match tickets before they are opened to the public. These experiences reiterate the company’s strong association with cricket and its commitment to fans. 

  • Kai India unveils its print campaign featuring MD Rajesh U Pandya

    Kai India unveils its print campaign featuring MD Rajesh U Pandya

    Mumbai: Kai India, the Indian subsidiary of Japan’s renowned brand KAI, known for its 115-year legacy in crafting premium kitchenware, is excited to announce its new knife print ad campaign featuring managing director Rajesh U Pandya, with a Kabuki mask. This exceptional campaign promises to embrace the essence of Kabuki, a classical form of Japanese theatre, creating a visually captivating and culturally rich experience.

    Kabuki is a classical form of Japanese theatre mixing dramatic performance with traditional dance. Kabuki theatre is known for its heavily stylised performances, its glamorous, highly decorated costumes, and the elaborate kumadori make-up worn by some of its performers.

    Kai India managing director Rajesh U Pandya an ardent admirer of Ichikawa Danjuro XIII (Japanese Kabuki actor/producer) shared his thoughts on this innovative campaign, stating “Kabuki represents the essence of precision, artistry, and tradition that we have strived to uphold in every Kai knife. I am thrilled to be a part of this unique campaign that not only highlights our knives but also pays tribute to the captivating world of Kabuki. This is my second campaign for the brand, and I believe it reinforces our commitment to innovation and celebrating the artistry that sets Kai apart.”

    With over 3.15 crore knives sold worldwide, Kai India is ready to embark on an exciting journey that not only embodies the spirit of Japanese culture but also underscores the exceptional quality and craftsmanship that defines the brand. Kai India has firmly established itself as a global leader in the kitchenware industry, offering the perfect blend of form and function. The upcoming print campaign promises to be a testament to Kai India’s dedication to excellence and creativity.

    Kai India’s head of marketing Hitesh Singla shared his views on this ground-breaking campaign, saying “At Kai India, we have always been passionate about the intersection of art and craftsmanship. Pandya, as a Kabuki admirer, offers a fresh perspective, emphasising that knives are not just tools but works of art, offering top-quality knives and celebrating the cultural heritage.”

    Founded in Seki in 1908, KAI group products have cult status in Japan. The brand is known for its high-quality beauty care and personal grooming products integrating practical aesthetics with refined craftsmanship providing well-designed, innovative houseware, and beauty care products that are used widely in day-to-day lives.

    Japan-based KAI Group made a foray into the Indian market by setting up a manufacturing facility spanning over 30,000 sq mt in Neemrana, Rajasthan. KAI brings over 800 years of Japanese legacy of forging blades, directly to Indian households with its kitchenware range. KAI Also offers high-precision beauty and personal care products to Indian consumers adding value to their daily life. Here are determined to provide products prepared with detailed R&D and superior Japanese technology. With its clear vision and mission, KAI is marching forward towards becoming a household name in India.