ITV

Category: Ad Campaigns

  • Art-E partners with Antara Senior Care to launch AGEasy

    Art-E partners with Antara Senior Care to launch AGEasy

    Mumbai: Art-E Media Tech, India’s leading creative media and martech agency, is elated to announce its newest collaboration with Antara Senior Care, a Max Group company to launch AGEasy. A new-age holistic D2C platform and part of Antara’s assisted care services portfolio, AGEasy is designed to empower seniors to age with ease and joy through customised health and wellness solutions that are based on expert-assisted advice, technology, and curated products. In this exciting partnership, the agency successfully managed the launch of AGEasy and created a strong presence for the brand on both social and e-commerce platforms. Additionally, the agency’s mandate also included lending post-launch support to the brand.

    Speaking on this partnership, Art-E partner & CEO Amit Dhawan said, “Our partnership with Antara has been a truly amazing experience and after delivering the best for their Assisted Care Services offerings, we took up the baton to partner with them for AGEasy. A strong creative team from our end in collaboration with a highly experienced team at Antara, made this launch successful.”

    Antara Senior Care chief marketing officer Rohit Khatua said, “As pioneers in the space of senior care, Antara always strives to offer products and solutions that enhance the quality of life for our seniors, enabling them to age with ease and joy. With the introduction of our latest offering, AGEasy, we’ve taken another significant step towards establishing a fully integrated ecosystem for seniors. When we embarked on this journey, Art-E enthusiastically embraced the new challenge and joined forces with us. I am confident that this partnership will successfully propel our brand forward.”

    AGEasy by Antara chief business and growth officer Dr Varun Gupta said, “AGEasy by Antara is designed keeping in mind various chronic conditions that often trouble seniors. Two of these conditions are joint pain and risk of fall, for which we have launched holistic joint pain and fall-management solutions. Art-E has been part of the Antara family for some time now, making them the natural choice to collaborate on the launch of our new direct-to-consumer (D2C) venture. Leveraging their creative team and their profound expertise, Art-E played a pivotal role in the successful launch of AGEasy.”

  • PLUS unveils ‘Gold Rush Festival’ to illuminate Diwali 2023 with prosperity and joy

    PLUS unveils ‘Gold Rush Festival’ to illuminate Diwali 2023 with prosperity and joy

    Mumbai: Diwali, the Festival of Lights, is a time when the hearts of millions in India illuminate with the love of gold and jewelry. Recognizing the profound significance of this tradition, PLUS, the leading digital gold platform, is dedicated to making this Diwali shine even brighter for its users. Introducing the “Gold Rush Festival” campaign, PLUS is celebrating the spirit of this joyous festival by rewarding users for their trust and active participation in the PLUS platform.

    Dhanteras and Diwali are regarded as the most auspicious time of the year in India, where the purchase of gold and jewelry is believed to bring prosperity and happiness throughout the year. The “Gold Rush Festival” aims to embrace this spirit of celebration and express gratitude to users for their unwavering support.

    The “Gold Rush Festival” is exclusively tailored for the vibrant cities of Mumbai, Bangalore, Delhi, and Udaipur, where the festive spirit is palpable. This campaign invites all those eager to bask in the season’s prosperity and joy. Customers can avail exclusive festive offers during the “Gold Rush Festival”, from October 23rd to November 10th, 2023.

    Participants have the chance to win up to Rs 3,00,000 worth of Gold and Silver, serving as PLUS’s heartfelt ‘Thank You’ to its dedicated user community. Moreover, participants also stand a chance to be featured on PLUS’s social media channels, granting them recognition and celebration within the PLUS family. PLUS offers access to its exclusive content, providing added value to all participants, making this season even more meaningful for its users.

    “At PLUS, we consider our users as family, and Diwali is all about family. We want to celebrate this Diwali with our extended family by offering a chance to win prosperity in the form of Gold and Silver. It’s our way of sharing the light of the festival with those who matter the most – our users,” said PLUS co-founder Veer Mishra.

  • Gulf Oil India teams up with Smriti Mandhana to launch new Ad campaign

    Gulf Oil India teams up with Smriti Mandhana to launch new Ad campaign

    Mumbai: Gulf Oil Lubricants India Ltd, a leading Indian lubricant manufacturer, launched a campaign for their product Gulf Pride Scooter Plus engine oil, featuring cricketing sensation Smriti Mandhana. This campaign seeks to effectively promote the product while also portraying Gulf as a brand with a human touch, addressing real-life consumer needs with a touch of humor.

    At the heart of the campaign lies the enticing value proposition of ‘Insta Zoom’ offered by Gulf Pride Scooter Plus. Gulf has astutely recognized the need for speed and efficiency in our fast-paced lives, resonating with a wide audience and making the product proposition instantly relatable. Mandhana’s popularity, her girl-next-door persona, and her influence cut across demographics, allows Gulf to reach a diverse audience. Her association with the campaign not only lends credibility but also adds a personal touch that resonates with consumers.

    Gulf Oil Lubricants marketing head Amit Gheji shared his perspective on this campaign, stating, “The campaign highlights Gulf Oil India’s unwavering commitment to delivering superlative products and experiences to our valued customers. This campaign serves as a testament to our capacity to comprehend and address tangible consumer needs while ensuring the content remains engaging and relatable. We take pride in our collaboration with Smriti Mandhana, leveraging her immense star power to connect with a diverse audience.”

    Gulf engaged influencers in the pre-launch phase to generate significant buzz. The placement of influencers holding placards with the question, “Smriti aapka scooter milega kya?” not only piqued curiosity but also created a sense of anticipation among the audience. This approach humanised the campaign and engaged potential customers in a relatable manner.

    The campaign’s film highlights Gulf as a brand that comprehends and addresses real-life issues, a quality that deeply connects with consumers. The incorporation of humor added a touch of familiarity and engagement, making the campaign endearing and memorable.

    This campaign for Gulf Pride Scooter Plus is a seamless fusion of a compelling value proposition with the star power of Smriti Mandhana which enabled Gulf to capture the hearts and minds of a diverse and discerning audience. With this campaign, Gulf not only showcased Pride Scooter Plus but also solidified its position as a brand that comprehends and addresses real-world needs with a distinctly human touch.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Gulf Oil (@gulfoil.india)

     

  • ICICI Lombard’s Industry-First ‘Anywhere Cashless’ campaign achieves remarkable success

    ICICI Lombard’s Industry-First ‘Anywhere Cashless’ campaign achieves remarkable success

    Mumbai: ICICI Lombard, India’s leading private sector general insurance company, is excited to announce the conclusion of its innovative “Anywhere Cashless” campaign. The ‘Anywhere Cashless’ service is a pioneering initiative which has redefined health insurance by providing policyholders access to cashless facilities at any hospital, regardless of its network affiliation. What sets this campaign apart is the implementation of a cutting-edge geo-fencing strategy, which meticulously targets the relevant audience in real time. This forward-thinking approach, combined with hyper-local creative strategies, ensures that communication dynamically displays the names of the nearest hospitals offering cashless services based on the viewer’s PIN code. The campaign was run in five major cities covering a robust 2,500  hospitals, comprising approximately 650 network hospitals and an additional 1,900 non-network hospitals, ensuring cashless services for the policyholders.

    ICICI Lombard used hyper-local creative solutions which ensured the creatives were dynamically displayed with the names of the nearest hospitals offering cashless services in real-time. Overall the campaign was executed with hyper-local creativity, wherein, as per the pincode of the viewer, the communication shows the name of the nearest hospital providing cashless services. We also used platforms with the same approach on various apps with interest-based targeting of the customer. This strategic move ensured that the campaign engaged audiences with diverse interests and preferences, effectively building awareness and consideration for the “Anywhere Cashless” service.

    ICICI Lombard head of marketing, corporate communications & CSR Sheena Kapoor said, ‘Anywhere Cashless,’ an innovative and industry-first feature in our relentless pursuit of delivering a superlative customer experience. As the name suggests, customers are no longer limited to cashless treatment at network-empanelled hospitals. They can avail of cashless reimbursement at a hospital of their choice, with literally a 24-hour notice. The recent digital campaign, using geo-tagging as an innovation, has resonated well with our customers and has seen great traction, resulting in engagement levels that were two times higher than anticipated.”

    This tech-enabled “Anywhere Cashless” feature is also accessible through ICICI Lombard’s one-stop digital solution, the “IL TakeCare” app,  and on the official website which offers a wide range of comprehensive insurance solutions and peace of mind during hospitalisations.

    Throughout the campaign, ICICI Lombard’s core message of “Truly cashless claims from anywhere” resonated strongly with the customers, underscoring the company’s unwavering commitment to innovation and customer-centricity. As the campaign comes to a close, ICICI Lombard extends its gratitude to all the customers and partners who contributed to its remarkable success. The company remains committed to innovation and continues to be a trusted name in the insurance industry.

    #ICICILombard #SheenaKapoor #AnywhereCashless #HealthInsurance #ILTakeCareapp

  • H&M launches its festive campaign featuring Athiya Shetty

    H&M launches its festive campaign featuring Athiya Shetty

    Mumbai: H&M India unveils its latest festive campaign featuring Athiya Shetty, an actress and a fashion icon, showcasing an extensive array of party-ready outfits. The diverse collection is a celebration of modern style, curated to resonate with individuals who seek the perfect blend of fashion, and comfort. With this launch, H&M aims to empower individuals to express their unique style and embrace festivities in the most fashionable way possible.

    Starring Athiya Shetty, H&M India brings out the sparkle of the collection with a sophisticated and jubilant campaign. Wearing a gold embroidered trouser and cropped tank set, Athiya and models Anjali Torvi, Ashley Radjarame and Zinnia Kumar can be seen in a gorgeous palace setting with architectural columns and vaulted ceilings. Shot by renowned fashion photographer Gregory Harris, the campaign invites viewers into the world of The Festive Collection – vivid colours, sparkle, and joy.

    Commenting on the festive launch, H&M South Asia regional head & customer activation & marketing Amit Kothari  said, “The Festive Collection truly embodies the essence of our brand and we are thrilled to have Athiya Shetty for this year’s campaign. With a 360-degree marketing approach, we are reaching our consumers across platforms through OOH, Digital OOH, TV, Print, Cinema, and social media. Customers are at the heart of what we do, and we are expanding our reach to tap a wider audience, both in urban cities and smaller towns. The radiant designs, a vibrant color palette, and captivating ensembles define these seasonal offerings, which are not only stylish but designed at incredible price points.”  

    Athiya Shetty’s charismatic presence perfectly aligns with the brand’s vision to showcase the essence of the Festive Collection. Talking about the campaign, Athiya Shetty shares her excitement, saying, “I’m so excited to be a part of The Festive Collection by H&M. Everything is absolutely stunning – it took my breath away when I first saw it! The whole shoot was also a joy. Working with the amazing team on set and in the studio, the happiness and celebration of the festival really came through. We all had so much fun!”

    The Festive Collection boasts an array of standout pieces, including a striking red trouser suit with tie-up detailing, dresses featuring asymmetrical necklines, and all-over sequined tops, blazers, and dresses for Women. For Men, the collection features printed resort shirts, graphic tees, co-ord sets, formal shirts, and coach jackets. Kids have an equally vibrant selection, offering shimmer dresses for girls and a versatile range of comfortable and stylish options for boys. Offering affordability without compromising style, the range begins at 1499 for Ladies, 799 for Men, and Kids. Notably, this year’s Festive Collection extends to H&M HOME pieces, 100% Made in India, with prices starting from just 149.  

  • Ashwin Sheth Group’s campaign #HamariDeviHamareGhar spreads a message of love

    Ashwin Sheth Group’s campaign #HamariDeviHamareGhar spreads a message of love

    Mumbai: As the festive season is around the corner and Navratri just concluded, the echoes of its celebration continue to resonate through an exceptional and inspiring campaign #WelcomingDevi executed by Ashwin Sheth Group, conceptualised by Gozoop Group, and cinematically crafted by Realatte Ventures. The campaign captures the essence of the joyous festival and the fact that home is more than just four walls. This innovative initiative seamlessly blended the festive spirit with a powerful social message, proving that this festive season, the spirit of inclusivity and devotion to the divine feminine can thrive.

    Ashwin Sheth Group chief sales and marketing officer Bhavik Bhandari shared his thoughts on the campaign, stating, “Our festive season campaign delivered a profound message that aligns seamlessly with our mission of fostering a sense of belonging and inclusion. It celebrates love, warmth, and acceptance – values that are at the core of Ashwin Sheth Group’s ethos. The campaign’s resonance with socially-conscious homebuyers depicts the growing importance of investing in homes that reflect the values we hold dear.”

    “We were thrilled to partner with Ashwin Sheth Group in producing this heart-warming film in a record time. When the challenge was presented to us, we were excited to transform an idea into a visual treat. This venture marks a milestone, and we are eager to craft many more cinematic gems for the Ashwin Sheth Group in the upcoming months,” added Realatte Ventures co-founder Rohan Shah.

    This emotional and uplifting campaign video captures the essence of the festival as it follows a family’s journey to welcome a little girl, filling their home and hearts with boundless joy. The video beautifully portrays a family coming together to welcome a new member into their family. The family’s love and happiness shine through as they share moments of laughter, and joy during the Navratri Puja. This touching video showcases the transformative power of love and family, reminding us all that the festive season is a time for not only celebrating the goddesses but also embracing the gift of a new family member.

  • Spotify’s new Premium campaign is about feeling the music

    Spotify’s new Premium campaign is about feeling the music

    Mumbai: Spotify Premium has launched ‘Feel The Music’, a campaign that brings listeners closer to their favourite artists by bringing the moments of music creation to the forefront. There are over 35 local and global artists whose behind-the-scenes footage of recording and performing songs will be a part of the campaign.

    “Music making is an art that takes numerous hours, practice sessions, artists, instruments, and emotions. As listeners, we come to love that music and artist, but often do not know the effort that went into making that song – the passion, the hard work, the love, the pain. The new Spotify Premium campaign,‘Feel The Music’, is about that creative process, so that listeners truly feel connected to the songs in the best way possible”, said Spotify marketing director Neha Ahuja.

    The first film to go live today is one that features Shankar-Ehsaan-Loy for Dil Chahta Hai. Released in 2001, the song and film score sounds still as fresh today, and the video takes the listeners through how the trio brought the title track together. Over the coming weeks, Spotify will release more films that will be featured on digital platforms and in movie theatres, and static creatives that will feature on outdoor media.

    Embed: first film

    The artists who feature in the campaign, include:

    1.   Alan Walker
    2.    Anirudh Ravichander
    3.    Anuv Jain
    4.    Arijit Singh
    5.    Armaan Malik
    6.    A.R. Rahman
    7.    Asees Kaur
    8.    Badshah
    9.    BTS
    10.    Coldplay
    11.    Diljit Dosanjh
    12.    DIVINE
    13.    Doja Cat
    14.    Ed Sheeran
    15.    Harry Styles
    16.    Jasleen Royal
    17.    Jonita Gandhi
    18.    Jubin Nautiyal
    19.    KING
    20.    K S Chithra
    21.    Manoj Muntashir
    22.    M M Keeravaani
    23.    Neeti Mohan
    24.    Nimrat Khaira
    25.    Post Malone
    26.    Pritam
    27.    Sachet-Parampara
    28.    Salim-Sulaiman
    29.    Selena Gomez
    30.    Shakthisree Gopalan
    31.    Shankar-Ehsaan-Loy
    32.    Shreya Ghoshal
    33.    Sunidhi Chauhan
    34.    Yuvan Shankar Raja
  • Natureland Organics lights up this Diwali with their campaign #YeDiwaliSehatWali”

    Natureland Organics lights up this Diwali with their campaign #YeDiwaliSehatWali”

    Mumbai: Natureland Organics, a leading brand in the organic food industry, is delighted to unveil its latest campaign, #YeDiwaliSehatWali. This campaign is ingeniously crafted to revolutionise the way Diwali, India’s cherished Festival of Lights, is celebrated. The initiative is a clarion call to the public to opt for healthier, 100 per cent natural and organic, unadulterated food products, that are free from pesticides and chemicals. To add to the festivities, Natureland Organics is also offering up to 25 per cent discount on their products.

    Diwali is not just a festival; it’s an emotion deeply ingrained in the Indian psyche. It’s a time when families come together, and the air is filled with the aroma of traditional sweets. The exchange of sweets with loved ones is a time-honoured tradition that adds a layer of sweetness to the festival. However, this sweetness is often tainted by the alarming prevalence of adulterated food items. According to data from the Food and Consumer Affairs Ministry, between 2018 and 2022, nearly 4.7 lakh food samples were analysed, and an unsettling 1.2 lakh were found to be non-conforming. Furthermore, last year’s data revealed that out of 1,72,687 food samples examined, 44,421 were non-compliant with FSSAI standards.

    “Diwali has always been synonymous with joy, lights, and of course, sweets. Our forefathers celebrated this festival with pure, homemade and unadulterated sweets. The #YeDiwaliSehatWali campaign is our endeavour to bring back that authenticity and purity. We want to ensure that people celebrate this joyous occasion without any health concerns,” said Natureland Organics managing director and founder Arvind Godara.

    For a thoughtful and conscious Diwali celebration, Natureland Organics offers a wide range of organic products allowing consumers to curate their customised hampers for their loved ones with various wholesome options like jams, honey, juices, tea, amla candy, cornflakes, dry fruits, quinoa, and more. This not only adds a personal touch to the festivities but also aligns with the campaign’s core message of promoting healthier choices. Additionally, customers can choose a variety of organic products from Natureland Organics to make homemade sweets and snacks using pure ingredients such as kaju, ghee, besan, sugar, flour and more not only for the health-conscious but also for individuals with a sweet tooth. Celebrate this Diwali with the essence of wellness and togetherness of organic food. 

  • Makani Creatives and Stimulus by Paragon pave the way for change with a new campaign

    Makani Creatives and Stimulus by Paragon pave the way for change with a new campaign

    Mumbai: Stimulus by Paragon Footwear has launched a fresh new iteration of their brand platform, “Badhte Raho. Badalte Raho” in time for the festive period sweeping the country, marking the start of Autumn Winter. Conceptualized by Makani Creatives, the campaign embodies the core of the brand, which is a celebration of the determination, perseverance, resilience and dedication of the young and driven.

    Stimulus has been a cheerleader of their target audience. They take pride in enabling and supporting their consumer, who will stop at nothing to make their ambitions come through. With this purpose in mind, Makani Creatives has created an Omni-channel campaign that uses simplicity to strike a motivational conversation with their audience.

    Living online, in the era of social media, it is inadvertent to compare with others or believe a faux “for the lens” narrative leads to self-doubt and placing inhibitions on oneself. The brand understands that these are the biggest obstacles in an individual’s way of achieving their goals. Stimulus, therefore, focuses on the change of self and personal betterment that can snowball into societal change. Stimulus by Paragon, believes that as a brand, it is only appreciation and celebration that these individuals deserve.

    “Stimulus, as the name suggests, aims to add a boost to every step you take towards your goals” said Paragon Footwear executive VP Sachin Joseph. “Our footwear is crafted keeping in mind comfort that will enable our customers to reach excellence.”

    It’s about encouraging the celebration of every tiny achievement without drawing parallels for the brand. The campaign encapsulates the essence of the brand with a dynamic and confident approach to storytelling. Showcasing incidents in the lives of their target audience, the campaign is able to achieve the attention of its target audience and form a relatable connection with them.

    Makanis Creatives executive creative director Prasad Rao also expressed his views on the conception of the campaign by stating, “There is an unabashed rawness to the thought of “Badhte Raho. Badalte Raho.”, which we liked. It resonates well with the doers of the world today, who have a fairly strong sense of who they are.

    They don’t let their emotions or mental state of being become barriers in their heads. They’re prepared to take risks, change perceptions and break stereotypes. They’re ready to bring a change. Stimulus believes in this ‘sense of self’. And acts exactly as its name suggests – as a stimulant that evokes confidence and encourages its audience to defy all odds.”

  • KALKI Fashion launches heartwarming Diwali campaign

    KALKI Fashion launches heartwarming Diwali campaign

    Mumbai: KALKI Fashion, the renowned Indian couture brand is all set to illuminate the Diwali festivities with their Diwali Campaign carrying the heartfelt tagline “Woh Sabhi Ankahee Khushiyon Ke Liye”. The campaign features their much-anticipated Festive Edit ‘23 collection, which is a blend of traditional and contemporary designs that capture the spirit of the festival of lights.

    KALKI Fashion’s Diwali campaign for 2023 celebrates the love, togetherness, and joy that makes Diwali a truly special and heartwarming festival. The campaign comprises a series of 6 captivating videos that  encapsulates the idea that Diwali is not just about material gifts, but it is the sentiment and goodwill that truly matter. The entire campaign is beautifully narrated through the eyes of Riya, a character who brings her long-time lover, Anshul, into her family’s Diwali celebrations. Together, they experience the warmth of being welcomed with open arms and heartfelt love. In the spirit of Diwali, this campaign by KALKI Fashion is more than just a showcase of their exclusive Festive Edit ‘23  collection. It serves as a poignant reminder that the joy of giving is as enchanting as that of receiving. These films artfully depict the multifaceted facets of Diwali,

     

     

    KALKI director Nishit Gupta expressed his sentiments stating, “Diwali is a time when we come together with our loved ones and share our happiness. It’s a celebration of the intangible gifts, the unspoken joy that we bring into each other’s lives. At KALKI Fashion, we recognize the profound essence of Diwali and the depth of its emotional significance. Our campaign bearing the tagline ‘”Woh Sabhi Ankahee Khushiyon Ke Liye” is a tribute to the spirit of Diwali, reminding us all that it’s not just about the presents but the presence of love and togetherness. In harmony with this sentiment, we present our Festive Edit ‘23 collection. This collection is a carefully curated selection of exquisite attire, designed to help individuals express their love for their dear ones in a meaningful way. “

    KALKI Fashion’s Festive Edit ‘23 collection is an exquisite blend of traditional and contemporary styles, featuring a wide range of meticulously crafted ethnic attire. The collection features a wide range of outfits that reflect the grandeur and elegance of Diwali, making it easier for individuals to express their love and affection through the act of gifting. From stunning traditional sarees and lehengas to contemporary fusion wear and regal sherwanis the collection caters to all fashion preferences, ensuring that there’s something for everyone.