ITV

Category: Ad Campaigns

  • Iss Baar Diwali Sabki Hai! with Roadcast’s new QR code campaign

    Iss Baar Diwali Sabki Hai! with Roadcast’s new QR code campaign

    Mumbai: As the shimmering lights of Diwali draw closer, RoadCast, India’s leading innovator in automotive technology, unveils an extraordinary solution to combat the common issue of double parking during the festive season in India.

    With their new campaign -“Iss Baar Diwali Sabki Hai!” RoadCast is on a mission to redefine Diwali celebrations and wave goodbye to the inconveniences of parking mayhem.

    Diwali, the grand festival of dazzling diyas, sweet treats, and heartfelt gatherings, is not all smooth sailing. The shopping trips can often turn bitter due to the infamous conundrum of double parking. This is where Roadcast has stepped in to save the day with its QR code solution!

    The consumer can download the app, generate their very own QR code, and affix it to their vehicle. This simple step will allow people to promptly scan this QR code on your vehicle and get in touch with you in case they are inconvenienced by your parked car. Similarly, you can also scan the QR code on the other person’s vehicle in case you are the one stuck with their haphazard parking!

    One of the major advantages of this solution is privacy and safety. The QR code allows drivers to reach out to each other without the need to reveal or know any personal information.

    “Today the number of vehicles on the road has increased drastically. During festivals, this number increases multifold. This issue of inconveniences like double parking is an everyday issue but even more frustrating during festivities. The idea of this QR code is not just about technology, it’s about bringing convenience, safety and harmony to the festivities. It is safe as no one has to give out their personal information like contact number and it is convenient because it takes just seconds to scan the code and contact the driver”, shared Roadcast co-founder Vishal Jain.

    After all, Kyunki sabka hai tyohar, kisi ko kyu pareshan karna yaar? Chota sa hi toh hai, lagale na QR!”

  • Eveready and Ogilvy illuminate Kolkata with light and sound Maa Durga display

    Eveready and Ogilvy illuminate Kolkata with light and sound Maa Durga display

    Mumbai: India’s premier battery and flashlight company, Eveready Industries India Ltd. in collaboration with Ogilvy, paid tribute to the Goddess of Light through an innovative and mesmerising light and sound display – a Maa Durga image made entirely of lights. Eveready’s Aalor Pujo, the innovative visual spectacle aimed to transcend traditional boundaries by transforming the Maa Durga Idol into a radiant work of art, paying homage to tradition while embracing the possibilities of modern lighting technology.

    The spectacularly choreographed light and sound show was held at 95 Pally Entrance, Jodhpur Park, from 6 PM to 12 AM, between October 21st, Saptami and October 24th, Dashami, 2023. As the idol formed, visitors to the pandal could hear the sounds of the mesmerising dhaak, echoing chants of mantra, with the fog machine adding the feel of dhunuchi which added depths to the glow of Maa Durga, capturing the very essence of the Pujo. There were 6 shows every hour, with each show lasting 5 minutes.

    Speaking on their unique approach to celebrating Durga Pujo this year, Eveready Industries India Ltd Sr. VP & SBU head (batteries & flashlights) Anirban Banerjee said, “The festival of Durga Pujo marks the triumph of Goddess Durga over Mahishasura. The victory of good over evil. It’s a time when good conquers evil, light fills our homes, and happiness abounds.  With Eveready Flashlights Aalor Pujo, we aimed to create a mesmerizing visual spectacle that showcases the rich cultural heritage and vibrant energy of this festival through a grandiose display of light and sound, providing a unique and memorable experience for everyone who joins in the celebrations.”

    ”The eternal struggle between good and evil finds form in every myth around the world. In Bengal, it assumes the shape of Durga defeating the demon king of darkness. For five days, Bengal worships the goddess of radiance, whose light shines with the dazzle of autumnal glory. Our light idol is a celebration of the true essence of the goddess. It is an homage to the deity of light, powered by Eveready Flashlights – the champion of illumination.”, said Ogilvy CCO Sukesh Nayak.

    #EvereadyAalorPujo used lights in a strategic way that when viewed from a particular angle, all one can see is the Goddess Maa Durga in all her true embodiment of majesty and elegance. Aalor Pujo mirrors the very sentiment of the goddess who was born out of divine radiance as Devi Shakti to bring the victory of light over darkness. With their illuminative approach, Eveready Flashlights showcased the cultural significance of the Durga Pujo festival, providing a platform for pandal hoppers to immerse themselves in the rich cultural heritage of Kolkata.

    In this unique initiative, Eveready effortlessly merged tradition with technology. It is a beautiful coming together of reverence for tradition and responsibility for the future while highlighting the artistic capabilities of lighting in a captivating and innovative manner.

  • Weikfield’s Pasta passes the lie detector test in the latest campaign by GREY Group India

    Weikfield’s Pasta passes the lie detector test in the latest campaign by GREY Group India

    Mumbai: Weikfield Foods Pvt Ltd, a household name in culinary delights, has unveiled its latest campaign for Fortified Pasta, executed by GREY and Autumn GREY. Weikfield’s commitment to enriching lives remains at the forefront of this campaign. In an unusual twist, the campaign features the Weikfield CEO, D.S. Sachdeva, subjected to a lie detector, reaffirming every claim about their pasta. The result? Each claim holds, reinforcing Weikfield’s dedication to quality and transparency.

    Expressing his thoughts on the launch, Sachdeva said, “Weikfield has always strived to assist mothers in striking the right balance between taste and nutrition. In India, pasta often gets wrongly labelled as junk food. Most don’t realise that pastas like Weikfield Pasta, inherently made from wheat and often served with vegetables and white pasta sauce (laden with cheese and milk), are a nutritional powerhouse. We’re determined to rectify this misconception through a differentiated product as well as with differentiated communication. Through our iron-fortified pasta range, we wanted to offer Indian consumers the taste of authentic Italian pasta along with the power of micronutrients.”

    This campaign not only showcases the product’s exceptional quality but also cements Weikfield’s role as a trusted kitchen partner. The lie detector adds a memorable touch, emphasising Weikfield’s unwavering confidence.

    With Weikfield, ordinary moments become extraordinary, and with Weikfield Fortified Pasta, they become unforgettable.

    GREY & Autumn GREY group creative director Vivek Bhambhani said, “A majority of mothers have lost faith in brands because they feel the USPs advertised are merely tall claims. So, when Weikfield Fortified its pasta, the challenge was communicating that this pasta had iron equivalent to two bowls of spinach – an uphill task considering pasta has traditionally been looked upon as an unhealthy, once-a-week treat meal for the child. To convince discerning mothers required a disruptive approach where Weikfield stood up and simply spoke the truth – and it had to be the CEO himself, strapped to a lie detector!.”

    While the TVCs showcase two of its most popular products Weikfield Custard and Weikfield Pasta, the iconic brand has built a large portfolio consisting of Custard, Cornflour, Baking Powder & Cocoa including recent entries like Falooda, Sauces & Cake Mixes that are immensely popular with very strong customer equity.

  • KITKAT launches new premium range with three rich and indulgent variants

    KITKAT launches new premium range with three rich and indulgent variants

    Mumbai: KITKAT has expanded its portfolio with the launch of a new premium range of three rich and indulgent variants. The three variants – rich, dark and caramel-coated wafers offer delicious chocolate coating on layers of crispy cocoa wafers.

    To celebrate the launch, the brand has developed a new campaign featuring actor Anushka Sharma. Conceptualised by Wunderman Thompson, the new campaign will go live on TV and digital, along with an outdoor plan.

    Commenting on the launch of the new range, Nestlé India director, confectionery business Rupali Rattan said “This is an important foray of KITKAT into the premium segment as we constantly try to innovate and bring joy to our consumers. The new range comes in three delicious variants which will provide variety and multiple offerings to choose from. We are delighted to have Anushka Sharma as the ambassador of our new premium range. We feel her persona reflects the brand and is a perfect fit to launch our new premium offerings.”

    The new ambassador for KITKAT’s premium range, actor Anushka Sharma, said, “I am happy to be associated with an iconic brand like KITKAT. This new premium range offers a truly indulgent experience. I am confident that everyone will love the rich and delicious breaks with this new KitKat range.”

    This new range of KITKAT premium will be available pan-India, with prices ranging from Rs 70 to Rs 180 in three delectable variants of Rich, Dark & caramel-coated wafers.

  • Two in APAC selected as Young Guns 21 winners

    Two in APAC selected as Young Guns 21 winners

    Mumbai: The One Club for Creativity announced a pair of talented creatives in Japan and Singapore are among the diverse group of 29 individuals and teams in eight countries selected as winners in the prestigious Young Guns 21 competition, celebrating creative professionals around the world age 30 or younger.

    The two winners from APAC are Zin Nagao, a designer based in Fukuoka, and Darius Ou Dahao, a graphic designer at Studio Darius Ou in Singapore.

    Young Guns is the industry’s only global, cross-disciplinary, portfolio-based awards competition that identifies and celebrates today’s vanguard of young creatives.  The complete list of YG21 winners can be viewed here:

    Young Guns

    This year’s entries were judged by a diverse jury of 100 top creatives from 47 countries, many of whom are past YG winners. Bios and work from each.

    The complete list of Young Guns 21 finalists can be viewed here: Young Guns 21 Finalists

    This year’s winners will be celebrated at a special ceremony and party hosted by famed designer, author, educator, and “Design Matters” podcaster Debbie Millman on 15 November 2023 at Sony Hall in New York.

    At the event, The One Club will also announce the Young Guns 21 Creative Choice Award winner, as voted by the global creative community.  Anyone can explore the work of this year’s winners and vote on which one they believe stands above all others.  Voting is open now through 10 November 2023, 11:59 pm PT.

    Levine/Leavitt Artist In Residence Award

    For the 10th consecutive year, international artists management agency and Young Guns sponsor Levine/Leavitt will also bestow one talented YG21 winner with the Artist In Residence Award.

    The honor is presented annually to a newly crowned Young Gun whose body of work truly stands out, as judged by an advisory board of industry professionals across a range of disciplines.  The winner receives a full year of professional development, guidance and mentorship from Levine/Leavitt to help advance their career.

    All Young Guns winners receive a unique version of the iconic Young Guns Cube, designed exclusively for this year’s incoming class, and have their permanent profile page added to the Young Guns website.  Winners also get a complimentary one-year One Club for Creativity membership, permanent membership in the Young Guns network, and a chance to be featured in Young Guns events.

    Program branding and design of the YG Cube award itself is reimagined each year by a past Young Gun winner.  This year’s YG21 branding was created by Zuzanna Rogatty (YG18), senior designer at COLLINS New York.

    The One Club for Creativity – home of The One Show, ADC Annual Awards, Art Directors Club of Europe (ADCE), ONE Asia Awards, Type Directors Club and competition, TDC Ascenders, Young Guns, Young Ones Student Awards, Next Creative Leaders, ONE Screen Short Film Festival, and more – is the world’s foremost non-profit organization whose mission is to support and celebrate the global creative community. Revenue generated from entries to its global awards shows goes back into the industry to fund programming under the organization’s four pillars: education, inclusion & diversity, gender equality, and creative development.  

  • Panasonic Life Solutions India launches ‘Load ka Sammaan’campaign

    Panasonic Life Solutions India launches ‘Load ka Sammaan’campaign

    Mumbai: Panasonic Life Solutions India – one of the largest manufacturers of electrical construction materials (ECM) in the country, has launched ‘Load ka Sammaan’ campaign to engage directlywith its channel partners. The campaign, designed and executed in partnership with Initiative India,is aimed at strengthening the existing distribution network in the lead up to the festive season.

    This unique and industry first effort will witness popular RJs of the radio channels visiting the channel partners to interact with them in an exciting format. The campaign will involve multiple formats such as RJ mentions on the live shows, Vox Pop videos, static posts on social media along with interesting on-ground activities.

    The campaign will bring together the community of channel partnersto develop a platform for brand engagement. With 59 cities and 160+ Channel Partners, along with the assistance of radio partners Big FM and Radio City, the campaign hopes to secure maximum visibility for the brand’s stakeholders.

    Speaking on the launch of this campaign, Panasonic Life Solutions India VP- sales & marketing Sunil Narula  said,”The ‘Load kaSammaan’ campaign is a first by a brand in the ECM space to engage its primary stakeholders, the channel partners. For PLSIND, they are our primary target audience, and this campaign will attempt to further develop and enhance our relationship with them.”

    Initiative Media EVP & Mumbai head Dhirendra Singh said, “We are thrilled to unveil a dynamic campaign for a legacy brand like Panasonic, as their media partner. Rooted in Initiative’s philosophy of infusing culture into brand concepts, we crafted the innovative initiative ‘Load Ka Sammaan’ to foster stronger bonds with channel partners, a pivotal audience for the brand. Opting for radio as a strategic touchpoint, we harnessed its local connectivity to convey brand messages. RJ visits to channel partners added a personal touch, fostering a deeper connection. The campaign comes to life through our seamless partnerships with Big FM and Radio City.”

  • Home Credit India unveils Diwali campaign #KhushiyonKaShubharambh

    Home Credit India unveils Diwali campaign #KhushiyonKaShubharambh

    Mumbai: Home Credit India, a local arm of the leading global consumer finance provider, unveiled its festive campaign “#KhushiyonKaShubharambh” under the brand thought of #ZindagiHit today. This heartwarming campaign reaffirms Home Credit India’s leadership in the low-to-mid ticket size finance for mobile handsets & consumer durables and showcases the brand’s commitment to helping its customers achieve their financial aspirations by supporting them in making their loved ones’ dreams a reality during this Diwali. The new AV is LIVE across digital platforms including Home Credit India’s social channels such as Facebook, Instagram, X (formerly known as Twitter), YouTube & LinkedIn.

    The AV opens with a voiceover saying, “Tyohar, inke rang hai anek aur khushiyon ke zariye hain hazaar,” (festivals, countless colours and thousand ways to celebrate) accompanied by visuals of a house with a name plate of – Mr & Mrs Sharma.. This sets the stage for a series of vignettes that capture the essence of the Diwali spirit. In one vignette, a teenage daughter receives a new phone, which will give wings to her aspiration to become an influencer. In another vignette, a woman walks into the kitchen and sees a brand-new refrigerator, which ignites her long-forgotten dream of becoming a caterer. The delivery of an LED TV at their doorstep further brightens the festive mood. Each gift comes with a Home Credit smile symbol card, bearing the inscription Happy Diwali. As the family gathers around to celebrate, they warmly embrace Sharmaji, the man who made all these dreams come true, with the help of Home Credit India. The video concludes with the narrator’s voice, affirming, “Jab apno ki khwahishein hoti hai poori, toh ban jaate hain ye tyohaar aur bhi shaandaar.” (When the wishes of your loved ones are fulfilled, the festival becomes more spectacular)

    Speaking on the new campaign,  Home Credit India chief marketing officer Ashish Tiwari, said, ” Home Credit India is not just a financial services provider; we are a partner in fulfilling our customers’ aspirations. As we unveil this campaign, we want to emphasise that it’s not just about addressing financial needs; it’s about adding joy to the festive season through our safe, trustworthy, easy and quick financing services. With our extensive presence, superlative consumer experience, state-of-the-art digital assets & and financial literacy initiatives, we strive to be the beacon of responsible lending in India.”

    In essence, the campaign is about Home Credit India sharing its bond with each of its customers as a financial catalyst, by making access to financial services easier and empowering customers for a brighter future. The tone and feel of the campaign embody essential values such as optimism, progress, trustworthiness, transparency, and the role of an enabler, making Home Credit India as the preferred choice for consumer durable loans.

    Over the past decade, Home Credit India has established a robust brand presence in the country, currently serving customers in more than 625 cities. With a vast network of 53,000 points of sale (PoS) and a steadily growing customer base of 16 million, Home Credit India has solidified its position as a responsible consumer lender. Furthermore, Home Credit India has actively engaged with over 3 million individuals through its financial literacy campaign, “Paise Ki Paathshala.” This initiative is dedicated to fostering a culture of responsible borrowing in society, reinforcing Home Credit India’s commitment to responsible lending practices.

  • Agoda launches first-ever TV ad in India starring Bollywood star Ayushmann Khurrana

    Agoda launches first-ever TV ad in India starring Bollywood star Ayushmann Khurrana

    Mumbai: Digital travel platform Agoda launched its first-ever television advertisement in India today. The video is part of Agoda’s ‘See The World For Less’ campaign and stars multi-talented Bollywood sensation Ayushmann Khurrana. The National Award-winning actor is also Agoda’s newest brand ambassador in India.

    In a fun and charming video, Bollywood star, Ayushmann Khurrana is seen exchanging fridge magnets with his next-door neighbour from the many destinations he visited thanks to Agoda’s affordable prices. Agoda’s first-ever TV ad in India will not only run country-wide on television but also on various digital channels.

    Ayushmann Khurrana, who has consistently delivered cinematic brilliance and is currently celebrating the success of his latest hit Dream Girl 2, is excited to be part of this groundbreaking campaign. He stated, “Agoda’s ‘See The World For Less’ campaign represents an excellent opportunity for every travel enthusiast to explore the world’s beauty without compromising their budget. It is my pleasure to be a part of this campaign and help Indian travellers embark on memorable and affordable journeys, and perhaps even start a fridge magnet collection themselves.”

    Agoda country director of India, Sri Lanka, and Maldives Krishna Rathi expressed his enthusiasm about this landmark moment: “The launch of Agoda’s first-ever TV ad in India signifies our commitment to delivering exceptional and affordable travel experiences to Indian travellers. Ayushmann delivers a stellar performance.” Earlier Rathi noted that the Bollywood star’s genuine persona, versatility, and zeal to always deliver the best are perfectly aligned with what the Agoda brand aspires to be for Indian travellers.

    Agoda has been active in India since 2008 and connects both Indian travellers and international tourists with over 3.9 million holiday properties globally. 

  • Godrej Ezee releases a heartwarming TV campaign

    Godrej Ezee releases a heartwarming TV campaign

    Mumbai: Introduced in 1983 by Godrej Consumer Products Ltd (GCPL), Godrej Ezee is India’s first specialized liquid detergent tailored for winter wear and woollens. According to Kantar, the adoption of liquid detergents in India surged from 15.9% in July 2021 to 19.8% in July 2022.  As consumers swiftly transition from detergent bars and powders to premiumised solutions like liquid, Ezee has gained traction as one of the top-selling liquid detergents in India and is the category leader in north and east regions. The brand has consistently maintained its relevance by providing quality-conscious consumers with specialized care for their woollens.

    As winter season sets in, Godrej Ezee has released a heartwarming TV campaign conceptualized by Lightbox, the in-house creative studio of GCPL. Winters are a time of togetherness and care. And it’s also a time when people collectively become more generous – with our love and hearts. The new TVC artfully conveys a heartfelt warmth and a profound sense of togetherness, celebrating the spirit of care.

    Commenting on the campaign, Godrej Consumer Products Ltd (GCPL) category head – homecare Shekhar Saurabh said, “Woolens don’t just provide physical warmth; they envelop us in a comforting embrace, shielding us from the winter’s chill with their gentle softness. To ensure these garments endure, consumers seek that extra care without compromising their delicate woollen fibers. With our latest campaign, we aim to reiterate Ezee’s position as a specialised liquid detergent brand dedicated to preserving delicate woollen fabrics and preventing pilling in woollen garments.”

    In a picturesque snowy setting, the TVC shows a young boy, clad in a cozy woollen sweater, stumbles upon a trembling puppy. Acting swiftly, he shelters the pup within his garment and heads home. His mother, intrigued by the unexpected bundle, is met with her son’s hopeful gaze, expressing a wish to adopt the shivering companion. Regrettably, the mother gently imparts their inability to do so, leaving the boy visibly crestfallen. The narrative takes a poignant turn as the mother tenderly washes the very sweater her child wore while bringing the puppy home. In that moment, she recognizes the solace it offered both her son and the puppy, resonating with the care and warmth that Ezee imparts to woollens. The commercial culminates with a poignant message, emphasizing the significance of preserving such cherished care and warmth in woollens with Godrej Ezee.

    Speaking on the films’ creative thought, Godrej Consumer Products Ltd (GCPL) lead creative strategist Shalini Avadhani said, “Godrej Ezee has always been known for its gentle cleaning and care of woollen garments. In this new campaign, we use a sweater as a symbol of warmth and care, routing it through the innocence of a boy and goodness that he has to offer. The sweater isn’t just a garment – it weaves in itself the most potent of all emotions – love. And through, we highlight how a woollen garment – that’s delicate yet holds so much love is given that extra dose of care with Ezee.”  

  • realme’s new Diwali campaign ‘Dare To Shine’ celebrates the human spirit

    realme’s new Diwali campaign ‘Dare To Shine’ celebrates the human spirit

    Mumbai: realme, the Most Reliable Smartphone Service Provider announced its latest Diwali campaign, “Dare to Shine” featuring superstar Shah Rukh Khan. In alignment with the spirit of the festival of lights, this campaign celebrates the unwavering human spirit that continues to shine brightly in the face of challenges and adversities.

    Diwali brings people together, transcending cultural and geographical boundaries. This festival of lights strengthens human connections by celebrating shared values and the victory of light over darkness in our lives. realme’s ‘Dare to Shine’ campaign beautifully encapsulates these themes by encouraging individuals to tap into their inner light and use it as a guiding force for themselves and others on the journey towards a brighter future.

    realme, through its film ‘Dare to Shine’ featuring superstar Shah Rukh Khan, emphasizes the profound importance of light in our lives and its diverse manifestations. He delivers an impactful message, inspiring individuals from all walks of life to find their inner light and shine brilliantly, even when faced with the most daunting challenges. As Diwali approaches, realme’s campaign serves as a powerful reminder to embrace the festive spirit and kindle the light within ourselves.

    Speaking on the new campaign, realme India CMO Tao Zhang said, “To embrace Diwali, realme’s ‘Dare to Shine’ campaign, pays tribute to the enduring human spirit, resilience and self-belief. Just as this festival unites us all, let us also kindle our inner light, becoming beacons that glisten the path to a brighter tomorrow for ourselves and those around us. The campaign is set to inspire millions to radiate positivity not just during Diwali but year-round. Join us in celebrating the festival of lights by becoming the guiding light that empowers and inspires others.”

    The creative vision and conceptualization of the film is by realme. The captivating shots featuring Shah Rukh Khan are curated by Dharma 2.0 and the film is produced by Spaceman Pictures.