ITV

Category: Ad Campaigns

  • Archies unveils “Naye Gifts Banaye Nayi Yaadein” Diwali campaign

    Archies unveils “Naye Gifts Banaye Nayi Yaadein” Diwali campaign

    Mumbai: Archies, a market leader in the social expression industry is thrilled to announce the launch of its Diwali campaign video, “NayeGiftsBanayeNayiYaadein.” This campaign is designed to inspire customers to associate Archies’ gifts with the delight of crafting new memories during the festive season.

    “Archies’ ki Diwali: Naye Gifts Banaye Nayi Yaadein,” encapsulates the essence of the season. It’s an invitation to celebrate the festivities and make cherished moments with our loved ones, stated Archies executive director Varun Moolchandani.

    The heart of the campaign revolves around a poignant video that tells the touching story of an elderly man who discovers solace and unexpected love through his faithful companion. This narrative beautifully captures the spirit of Diwali, emphasizing the joy and happiness the festival brings, even when family seems distant. It’s a reminder that Archies’ gifts can bridge that gap and make every moment special.

    As part of the campaign, Archies is introducing exclusive Diwali gift packages designed to delight family members of all ages. From infants to the elderly, there’s a thoughtful gift for everyone in these carefully curated packages. These gifts are not just objects; they are a means to create new memories, fill homes with happiness, and rekindle the love of family.

    The campaign will have a strong digital and social media presence, ensuring it reaches a diverse audience and touches the hearts of people from all walks of life. At its core, “NayeGiftsBanayeNayiYaadein” celebrates the tradition of preparing for Diwali and the love that comes with it.

    The campaign reaches its heart-warming climax when the elderly man receives a thoughtful Diwali gift package, including a family photo frame. This gift rekindles the love of his family and fills his home with happiness and laughter. The emotional journey of the protagonist is a testament to the magic of companionship, even in the absence of physical presence.

    In a surprise twist, the old man shares a special gift – Archies’ new mascot, AMA, a symbol of a true friend and family member. Archies’ “Naye gifts, Nayi Yaadein” campaign embodies the spirit of Diwali, celebrating the joy, colours, and happiness that come with togetherness.

    This Diwali, we invite you to join Archies in creating “NayeGiftsBanayeNayiYaadein” and make your festival even more memorable with the magic of companionship and cherished moments. Archies is committed to spreading love and joy during this festive season.

     

     

  • Costa Coffee launches its Diwali campaign ‘#CostaWaliDiwali’

    Costa Coffee launches its Diwali campaign ‘#CostaWaliDiwali’

    Mumbai: Costa Coffee, Coca-Cola’s leading coffee brand in the commercial beverage categories in India, is excited to launch the Diwali campaign of this year, #CostaWaliDiwali in collaboration with Shivesh Bhatia, the renowned baker and content creator. Together, they bring forth an unforgettable Diwali-inspired menu for coffee enthusiasts. This collaboration ensures a remarkable experience, seamlessly fusing the traditional Diwali essence with Costa Coffee’s modern and innovative spirit.

    To embrace the vibrant flavours and festive spirit of Diwali, Costa Coffee proudly presents the Blisstachio Rose beverage family. Taking inspiration from traditional Indian mithai, this exceptional collection reimagines these timeless flavours in a contemporary avatar, crafting innovations. This delightful range consists of three delectable options: the Blisstachio Rose Hot Latte, the refreshing Blisstachio Rose Iced Cappuccino, and the tantalizing Blisstachio Rose Boba Frappe (available with or without coffee).

    Commenting on the launch of limited-edition Blisstachio Rose family, Costa Coffee at the Coca-Cola Company general manager, India & Emerging International, Vinay Nair said, “At Costa Coffee, we are dedicated to embracing and celebrating cultural richness through our coffee. This Diwali, our collaboration with Shivesh Bhatia for the launch of Blisstachio Rose collection showcases our commitment to crafting unique experiences for our consumers. The skilful fusion of tradition with contemporary creativity builds a symphony of flavour that celebrates the richness of Diwali in every cup.”

    Commenting on the launch, the renowned content creator Shivesh Bhatia said, I am thrilled to be joining hands with Costa Coffee for an exciting festive range of beverages. Creating this range using flavours that hold a special place in my heart, that I have enjoyed growing up has truly been a fulfilling experience. From brainstorming ideas to conducting trials and finally witnessing the Blisstachio Range launch, it has been an absolute joyride to spread festive cheer among people with the best of drinks.”

    To elevate the Diwali experience, Costa Coffee has collaborated with the immensely talented graphic design student from Anant National University, Shamon Sachdeva, to create exquisite Diwali-themed coffee cups, symbolizing the dedication to the festive spirit. His artistry weaves captivating visual narratives, transforming traditional diya flames into coffee beans, a tribute to Costa Coffee. The cups embody Diwali’s spirit and a pledge to blend tradition with innovation, all in your hand with every Costa Coffee cup.

    Committed to delivering exceptional coffee experiences to enthusiasts across the nation, Costa Coffee has recently launched its 150th store in New Delhi. As part of its ongoing expansion plans, Costa Coffee is looking to open more outlets across the top 8-10 Indian cities, reinforcing its commitment to strengthening its presence within the country.

  • Roche releases its print campaign for the festive season ‘Control Diabetes with Every Check’

    Roche releases its print campaign for the festive season ‘Control Diabetes with Every Check’

    Mumbai: Roche Diabetes Care India Pvt. Ltd., a pioneer in blood glucose monitoring, has released the first leg of their festive campaign for their flagship brand Accu-Chek titled ‘Control Diabetes with Every Check’.  This pan-India omnichannel campaign focuses on creating awareness about the power of an individual to take charge of their diabetes management through regular self-monitoring. It also highlights their two key products – Accu-Chek Instant & Accu-Chek Guide, along with their ‘mySugr’ mobile application.

    The first phase of the campaign was focused on print media which was released on the first day of Navratri in leading newspapers across the country. The print advertisements were strategically released on full pages and half pages in Hindustan Times, Economic Times, Dinamalar, Vijaya Karnataka, Anand Bazar Patrika & Eenadu.

    The campaign’s core message revolves around empowering individuals to take charge of their diabetes management by promoting regular self-monitoring. In a world where diabetes is a growing concern, “Control Diabetes with Every Check” aims to educate and inspire people to lead healthier lives and drive behaviour change.

    Roche Diabetes Care head marketing Vivek Desai said “Diabetes is a growing concern in our society, and people must have the tools and information to effectively manage it. Through the ‘Control Diabetes with Every Check’ campaign we want to give the message that every individual is empowered enough to take charge of their diabetes and that there is an efficient way to monitor diabetes regularly on their own. As we enter the festive season, it becomes more difficult for people to practice self-control and they are often not able to maintain a healthy lifestyle that helps them manage their diabetes. At times like these, regular self-monitoring of blood glucose becomes an important tool to help them stay on track and enjoy the festivities while effectively managing their diabetes…”

    “We believe that this campaign will make a major difference in bringing about awareness about diabetes and its management and help drive a change in behaviour among people with diabetes and those at risk of developing diabetes.  Through this awareness campaign we hope that individuals will be better equipped to manage their diabetes, ultimately leading to better health outcomes”, he further added.

    “We are immensely proud of the impactful collaboration and launch of the Accu-Chek ‘Control Diabetes with Every Check’ campaign. This campaign represents our unwavering commitment to creating innovative and meaningful campaigns that not only resonate but also drive positive change. This is the first leg of the festive campaign, and we can’t wait to bring out the next rounds to the audience”, said  5W1H co-founder and chief creative officer Aakash Chatterjee.

    5W1H Co-Founder and Chief Business Officer Kunal Luhar said, “At 5W1H, we recognise how critical effective communication is to bring about meaningful change. Reaching people in today’s fast-paced world requires clear and deliberate communication, especially when it comes to serious health issues like diabetes. This partnership demonstrates our commitment to using our experience to raise awareness about diabetes management. We understand managing diabetes requires more than just medical interventions; it also requires education, support and care. The importance of Accu-Chek in this equation cannot be overstated. Accu-Chek gives people the tools and knowledge needed for proactive diabetes care, enabling them to take charge of their health. By empowering people to live healthier, more informed lives, we hope to create a significant influence.”

  • Asian Paints unveils ‘Mera Wala Mood’ Diwali campaign

    Asian Paints unveils ‘Mera Wala Mood’ Diwali campaign

    Mumbai: Asian Paints, a name synonymous with vibrant homes and special moments, has launched a heartwarming campaign for the upcoming Festival of Lights. The ‘Mera Wala Mood’ campaign is a beautiful concept that embodies the essence of Diwali and explores the deep connection between emotions, colours, and homes, featuring a delightful tech intervention.

    Being a pioneer in the décor space, Asian Paints owns the emotion of home more powerfully than any other brand in India. Their corporate ethos, ‘Har Ghar Kuch Kehta Hai’ is timeless and the brand has a rich history of creating iconic campaigns that beautifully explore and narrate the relationship between home and their residents. The storytelling in their ads, like the Mera Wala series, resonates deeply with the audience and has touched a million hearts.

    Extending the ‘Har Ghar Kuch Kehta Hai’ thought, the new tech-integrated ‘Mera Wala Mood’ campaign conceptualised by Ogilvy, carries forward this tradition with a new level of emotional depth.

    At its heart, “Mera Wala Mood” is driven by a simple thought: while festivals are times of joy and celebration, they also evoke a myriad of emotions for various reasons. The campaign celebrates the idea that our homes are more than just structures; they are living extensions of our moods and emotions and support the person through all the various moods that they experience during the festive season. Through the technological intervention of a face scanner, this insight comes to life.

    When consumers use their phone camera to scan their face on the Mera Wala Mood microsite, the technology skillfully captures the viewer’s expression and mood. Based on their mood, a specific colour is associated with their emotion, and a personalised film is unveiled. Each film reveals a unique home setting, beautifully adorned with Diwali-related décor elements of colour that represent the viewer’s mood. For instance, if a viewer displays a happy expression, the filter showcases a room bathed in festive and joyous yellow tones, accompanied by a corresponding poem.

    Each film features an individual poem that elevates the chosen colour and the emotion it embodies. These poems, gracefully narrated by the legendary Piyush Pandey, breathe life into the diverse range of emotions experienced during the festive season. This tech-savvy style not only engages the audience but also helps to communicate the connection between emotions, colours, and homes in a unique and deep way.

    Asian Paints Ltd CEO and MD  Amit Syngle said, “While Diwali brings great joy and delightful surprises, it also unveils a spectrum of mixed bitter-sweet emotions, all for various reasons. These diverse emotions are experienced in every home, making it a living canvas of colours and sentiments reflecting the unique essence of the beings that reside in them. This is the very essence of our long-standing corporate message Har Ghar Kuch Kehta Hai, which continues to resonate in our Diwali campaign this year. Our homes truly tell stories about us, our moods, and our emotions, and #MeraWalaMood seeks to celebrate this beautiful narrative. The campaign is here to give consumers a warm and positive feeling and shares a series of heartfelt films and poems that leave the viewer with wholesome, feel-good emotions.”

    Ogilvy India CCO Sukesh Nayak said, “#MeraWalaMood has a simple human insight at its core – Even though festivals are happy times, due to various reasons, we experience many other moods too. And, at the end of the day, it is our homes that take care of all our moods. This insight led to an interactive idea, to make personalised ads for every mood. This vision was brought alive with a face scanner that accurately scans a face – from the squint of the eyes to the folds on the forehead, to reveal the mood. The mood is then revealed by a film that showcases the corner of a home in the colour that represents the viewer’s mood.”

  • Bombay Design Centre creates planet-friendly digital theme park for Kokuyo Camlin

    Bombay Design Centre creates planet-friendly digital theme park for Kokuyo Camlin

    Mumbai: Kokuyo Camlin Ltd., a leading name in the world of art and stationery supplies, has announced its campaign, ‘Camel Wonderland’, in partnership with Mumbai-based design and tech firm, Bombay Design Centre, this festive season. Launched under its brand Camel, the campaign aims to captivate children’s imaginations and catalyse their creative expression.

    Kokuyo Camlin Ltd. chief marketing and strategy officer Rishi Kakar said, “Camel, as a brand, cares about children and their world. In 2022, we launched our new packs for art supplies, igniting the flame of creativity in children across India. This year, we have evolved our approach to ensure that our art packs continue to serve as a source of constant inspiration and stimulate imagination among young artists. Camel Wonderland, India’s own ‘Planet-Friendly Digital Theme Park,’ is our way of bringing these packs to life, offering young minds an immersive experience that not only entertains but educates.”

    “By giving 100 million young artists access to this groundbreaking digital theme park, we are poised to create a lasting impact on the creative minds of children. We invite children and parents alike to embark on this remarkable journey with us,” added Kakar.

    ‘Camel Wonderland’ represents a meticulously crafted Virtual, Interactive, and Planet-Friendly Theme Park designed with the strategic goal of enhancing brand engagement and creating lasting brand recall among its young customers. It encourages children to have a prolonged interaction with the packs; a QR code has been ingeniously integrated into each pack, allowing the animated characters within the static packs to come to life. This QR code serves as the gateway to access and interact with these characters. Through this thoughtfully devised engagement strategy, the brand has extended the duration of interaction and enhanced brand recall among children.

    “Packs are the first window to the brand, and we wanted them to have a lasting engagement with our young artists, beyond the simple purchase. It is this thought to design an experience that allows Camel’s packs to be a constant source of inspiration and unlock imaginative, exciting, inspiring and dynamic digital journeys for children across India that led to the birth of ‘Camel Wonderland’,” said Bombay Design Centre founder CEO Ankur Rander.

    “It had to be a tool for learning and personal growth. To achieve this, we involved children in the entire design and development process, taking their insights and inputs seriously. The result is a massive theme park with over 70,000 pixels to explore, more than 100 unique interactions, and carefully crafted sound and visual elements, all accessible on mobile browsers. The most unique feature is that it’s an app-free experience, making it accessible to a nationwide audience,” added Rander.

    ‘Camel Wonderland’ is a ground-breaking planet-friendly digital theme park that provides an unparalleled opportunity for children aged 4 to 8 years to explore, learn, and engage creatively. It goes beyond being just a game; it is an educational adventure that combines gamification with real-world lessons that focus on various global environmental crisis. Built around five unique levels, this extraordinary experience encourages children to focus on crucial topics like Preserving & Protecting Wildlife (The Enchanted Forest), Keeping the Oceans Plastic-free (Water World), Recycling Waste (Candy Town), Reducing Air Pollution (Dino Land), and Conserving Water (Space City).

    But what sets ‘Camel Wonderland’ apart are the simple yet impactful lessons woven into these levels. These lessons not only raise awareness of good practices but also inspire children to take focused and beneficial actions for positive change. More importantly, the gamification of the ‘Camel Wonderland’ experience was designed to challenge children while testing their cognitive abilities, logical reasoning, decision-making skills, powers of observation, attention to detail, and problem-solving capabilities.

    Camel Wonderland experience boasts several features that make it truly exceptional:

    1.   Size Matters: This planet-friendly theme park is colossal, offering over 70,000 pixels of virtual adventure to explore.

    2.   Interactive Magic: With over 100 unique interactions across the five levels, children are in for an immersive and educational journey.

    3.   Sounds of Wonder: Detailed sound design enhances the experience, ensuring it can be fully enjoyed on mobile phones and handheld devices.

    4.   Kid-Friendly Interface: The interface and experience have been thoughtfully crafted to cater to the sensibilities and demands of young children with mobile devices.

    5.   A Revolutionary Approach: Unlike traditional AR campaigns or activations, Camel Wonderland runs entirely on a mobile browser, including the Augmented Reality element.

    6.   Accessibility for All: An app-free experience makes Camel Wonderland accessible to a nationwide audience, including those with budget mobile devices. It’s an experience designed for the whole nation.

    7.   Easy Access: Accessing Camel Wonderland is as simple as scanning specially designed packs. These packs, featuring a QR code, are available on five products: Camel Oil Pastels, Camel Wax Crayons, Camel Water Colour Tubes, Camel Plastic Crayons, and Camel Poster Colours, all found at art supply retailers across India.

    Kakar also stated, “Camel Wonderland embodies our commitment to nurturing young minds and fostering creativity. We invite children and parents alike to embark on this remarkable journey with us.”

    With ‘Camel Wonderland’, Kokuyo Camlin aims to inspire the next generation of young change makers and create a lasting impact on the creative minds of India’s children.

  • Livspace raises the bar for home design with ‘Aquabloc Armour’ quality test

    Livspace raises the bar for home design with ‘Aquabloc Armour’ quality test

    Mumbai:  In a spectacular and spine-tingling display, Livspace, the unassailable monarch of omni-channel home interiors and renovations, unveils its new campaign – ‘Aquabloc Armour.’ The campaign doesn’t just raise the stakes; it sets a new gold standard in interior resilience against water.

    The digital film centers around the exceptional AQUABLOC TECHNOLOGY, a revolutionary water-resistant barrier system that forms an impervious shield.This remarkable technology employs an edge banding machine, equipped with thermoplastic glue, to seal the edges of panels, ensuring moisture has no way to enter, thus guaranteeing the panel’s long-lasting durability. To demonstrate its power, Livspace conducted an extraordinary month-long test, putting a cabinet made with AQUABLOC TECHNOLOGY against a traditional carpenter-crafted cabinet, both exposed to Mumbai’s unrelenting rains. The results were astounding: The Aquablock cabinet laughed in the face of raindrops and stayed as solid as a rock. Meanwhile, the traditional cabinet, well, let’s just say it turned into a soggy, drippy mess faster than you can say “monsoon madness”!  In short, Livspace’s Aquablock Technology emerged as the ultimate superhero that even Mumbai’s rains can’t defeat.

    In a world where quality reigns supreme, Livspace’s deep dive into AquaBloc Technology serves as the crown jewel of the campaign, further solidifying the brand’s commitment to delivering not just interiors, but lifelong experiences that stand as bastions of durability and comfort.

  • Technosport’s innovative campaign inspires the nation to embrace cricket fever

    Technosport’s innovative campaign inspires the nation to embrace cricket fever

    Mumbai: During the World Cups, everybody is more excited, feels more energetic and is ready for more physical activities. There is more energy in the air. In our country, most people would have played Cricket at some level at some point in time. Given an opportunity, they would still go out wherever they can, and play the game. Because they not only love watching Cricket but also playing Cricket.

    Riding on this insight, Homegrown technical sports apparel brand Technosport, an activewear brand, decided to encourage people to enjoy the charming and unique nuances of Cricket wherever they can.

    Technosport developed a film where Technosport-wearing people are enjoying the human nuances that are part of the game called Cricket. Be it the bounce of the ball or the grip of the bat, be it the initially reluctant wife surprising the husband by bowling him out, or the overconfident boss in the office getting hit by the ball, or the highly focussed teenagers playing cricket with the world cup level intensity and sincerity. We used fast cuts, drama and humorous situations with a more enjoyable rendition of the intense music piece ‘Flight of the Bumblebee’ to tell them to be active, to come out and play. ‘Is world cup ko har maidaan mein khelo’.

    Technosport  CEO Puspen Maity – It is very exciting to launch our first Brand Campaign during the ongoing Cricket World Cup in India and show our support for the Indian Team. Cricket in India is not just another sport. Cricket is emotion; cricket is a way of life. The game itself was once the game of the “royals” & is now played by people from all aspects of life in India. It has become more Indian than any other Indian Sport. Similarly at Technosport, we are bringing the technology & innovation in activewear, once considered super-premium or “royal” to the masses at an affordable price point to enhance their day-to-day life and comfort. It is that synergy that we wanted to bring out and this film does exactly just that.

    Technosport – head – marketing Sunil Karthik – In India, the World Cup is a kind of watershed moment. The ripple effect caused by an event of such magnitude is huge. The fact that this is happening in India this time after a gap of 12 years makes the entire celebration and the impact even larger. As a homegrown activewear brand building for all strata of society, we could not think of a better time to launch our first campaign. However, with our customers spread very wide both in terms of demography, geography & psychography, we need to create something which would resonate with everyone. Another challenge was to ensure that we stood out from the clutter of ads in the market at this time. The idea behind the campaign was strong enough to overcome those challenges and carve out the required awareness for our brand and philosophy.

    Imlliadrakee – Pen & Production (creative studio) co-founder Sidhesh Pai said, “As a nation, we love sport, but not all of us necessarily take part in it. Technosport, being an activewear brand, had to build an emotional connection with its consumers. And the connect is motivating people to go out and enjoy sports in whatever capacity they can.

    Writer & director of the film Kapil Mishra, The film is about the nuances of Cricket that we all have enjoyed and keep enjoying. We are reminding them of the small tiffs, the dead serious focus in casual street cricket, the eagerness to prove your skills in the office corridors, and the challenges given to each other. It is these nuances and the joys of cricket that we must go out and enjoy. The World Cup fever is on and Technosport’s message is simple ‘Is World Cup ko har maidaan mein khelo.”

  • Ferrero India’s Diwali campaign with Hrithik Roshan and Sara Ali Khan

    Ferrero India’s Diwali campaign with Hrithik Roshan and Sara Ali Khan

    Mumbai: Ferrero India Pvt Ltd, part of Ferrero Group, one of the world’s leading manufacturers of sweet, packaged products is set to make this Diwali an episode to remember. The company has announced two captivating campaigns featuring two of Bollywood’s most loved stars, Hrithik Roshan and Sara Ali Khan. The #LightupyourDiwali campaign with Hrithik Roshan and the #MakeDiwaliMommmentsPerfect campaign with Sara Ali Khan is designed to reinforce Ferrero Rocher and Ferrero Rocher Moments as the ultimate gifting choice for consumers during this festive season.

    The “Light up your Diwali” campaign by Ferrero Rocher is about fostering heartfelt connections between our loved ones. As part of this initiative, Ferrero Rocher has launched a unique Light Up Your Diwali Greetings platform where people can create and share “Customised Diwali Greetings” for their loved ones. Not only this the Light Up Your Diwali campaign has a contest leg as well where people can participate in the contest and 100 lucky winners stand a chance to win the iconic Ferrero Rocher Pyramid containing 96 golden-wrapped Ferrero Rocher, adding a touch of excitement to this year’s Diwali celebrations.

    In a display of elegance and indulgence, the brand has come up with a campaign film, where Hrithik Roshan gracefully articulates the desire to light up Diwali for his family. He unveils that Ferrero Rocher is the Golden Secret to light up his family’s Diwali.

    In the #MakeDiwaliMommmentsPerfect campaign, everyone’s favourite Sara Ali Khan takes the spotlight. In the brand film, Sara revealed how Diwali celebrations are always spectacular at her home thanks to Ferrero Rocher Moments. She also highlights the sentiment of how one could make every Diwali moment into an unforgettable and dhamakedar occasion with the affordable premium Ferrero Rocher Moments.

    Speaking upon both campaigns, Ferrero India Marketing head Zoher Kapuswala said, “Diwali is a time of joy, togetherness, and making cherished memories. With our #LightupyourDiwali and #MakeDiwaliMommmentsPerfect campaigns, we aspire to establish Ferrero Rocher and Ferrero Rocher Moments as the go-to choice for consumers who seek to infuse elegance and luxury into their festivities. We share a long-standing relationship with Hrithik and Sara and their appearance amplifies the festive spirit, making Diwali a truly unforgettable experience. We encourage everyone to light up their Diwali with the magic of Ferrero Rocher and Ferrero Rocher Moments.”

    Ferrero Rocher and Ferrero Rocher Moments have been a symbol of perfection and indulgence, making it the preferred choice for special occasions and gifting. This Diwali, get ready to celebrate in style and elevate your festive moments with Ferrero Rocher and Ferrero Rocher Moments.

     

     

     

     

  • ITC’s Aashirvaad Mishti Doi revives ‘Doi-walas’ this festive season

    ITC’s Aashirvaad Mishti Doi revives ‘Doi-walas’ this festive season

    Mumbai: This Durga Puja, ITC’s Aashirvaad Mishti Doi rekindled timeless memories and left an indelible mark in the hearts of Bengalis. The brand brought back the memorable ‘doiwalas’ from the pages of rich Bengali literature, who were once the heart and soul of Kolkata’s streets spreading joy with their delectable mishti doi, calling out in their signature tune- ‘Doi Chaaai Dooooiii…’

    Only this time, it was Aashirvaad Mishti doi coming out of their earthen pots rekindling the heart-warming emotions tied to this timeless tradition and delighting people with the same rich and creamy taste. Actors in the attire of ‘Doiwalas’, wearing dhotis and gamchhas, walked around the streets with a wooden plank (baank) on their shoulders containing Aashirvaad Mishti doi in earthen pots.

    A Musical treat accompanied these doiwalas, with Aashirvaad Mishti Doi song, exclusively sung by Aritra Dasgupta. Inspired by Bengal’s culture, the song gained popularity with almost more than a lakh views on YouTube in a week. The joyous ‘doiwalas’ also joined in celebration, swinging to this tune at popular locations such as Hindustan Park Purbachal and New Town Sarbojanin. Aashirvaad Mishti Doi was also served at a few pandals as ‘sesh paate doi,’, giving attendees the opportunity to savour the delicious mishti doi during the auspicious celebrations.

    ITC’s Aashirvaad Mishti doi, which is available in over 2000 general stores, modern trade stores across Kolkata and on ITC estore. has always associated itself with Bengali nostalgia bringing back timeless memories of yesteryear with its delicious taste. This campaign had the iconic ‘Doi-walas’, as a vehicle to bring back these cherished memories by reaching out to newer generations and providing them an experience of the treasured past.

    Commenting on the campaign, ITC Ltd chief operating officer – dairy and beverages Sanjay Singal said, “Mishti Doi is one of the most loved desserts in West Bengal and is also considered to be a must have during special occasions. It gives me immense pleasure that during the festive days we were able to bring the taste of this iconic dessert to our consumers through none other than the iconic doi-walas. They brought alive a lot of nostalgia and cherished memories associated with the dessert.”

    In addition to these heartwarming efforts, Aashirvaad Mishti Doi hosted a digital contest, ‘#MishtiSwaaderSmriti,’ encouraging participants to share their cherished Durga Puja memories in creative ways. The contest winners received exciting prizes, adding to the delight of the festivities. Overall, Aashirvaad Mishti Doi engaged with over 33,000 consumers through various activations during this period, bringing a delightful taste of old memories to the streets of Kolkata during Durga Puja.

  • No more morning goof-ups with the all-new Colgate MaxFresh

    No more morning goof-ups with the all-new Colgate MaxFresh

    Mumbai: Colgate-Palmolive (India) Ltd, the market leader in oral care, introduces a refreshing and whimsical campaign that embraces the world of morning goof-ups. In a playful take on morning drowsiness, Colgate MaxFresh highlights the notion that when we’re feeling sleepy, we tend to deviate from our usual selves and commit amusing bloopers.

    Colgate-Palmolive India director, toothpaste (family & equity) marketing Anaswar Rajagopal expressed the inspiration behind the campaign, stating, “It is a universal truth that you don’t feel like yourself if you are not fully awake. Consequently, during such moments, you find yourselves making silly mistakes like- boarding an elevator without pressing the desired floor button, locking the house door only to realise that the car keys are left behind, or sending a long email and missing out on the attachment!

    Colgate MaxFresh understands you and gets you ready for a goof-up-free morning. The toothpaste ‘instantly’ wakes you up, with a burst of intense freshness, setting the tone for a vibrant start. With this ad film, we wanted to create exaggerations of possible slip-ups to drive home the message that brushing with Maxfresh gives you a jolt of morning freshness that makes you alert and wakeful.”

    About the film:

    The light-hearted ad unfolds with a groggy doctor walking in with a bed attached to his back to represent how he has still not fully woken up. Due to his grogginess, he makes a lot of funny goof-ups which surprises everyone around. The senior nurse comes to his aid by offering him the new Colgate Maxfresh with unique cooling crystals which refreshes him; post which he feels fully awake and ready. This quirky message emphasizes the importance of morning wakefulness to ensure you start the day goof-up free.

    This new campaign is accompanied with a product relaunch as well. The new Colgate MaxFresh toothpaste now has a superior technology that offers 10X longer lasting cooling* to consumers. A freshness experience so unique and intense that it will help you to truly wake up in the morning!

    WPP@CP Juneston Mathana talked about the campaign, “The last thing that needs to be a part of our morning routine is sleep. Sleepy mornings often end up becoming a recipe for goof-ups. We’ve all experienced it and probably also find it funny later. So when the idea of a person carrying his bed like a backpack was floated around by Priyanka Patyal from my team, we all woke up from our creative slumber. Even Harshad & Kainaz knew we had cracked it for Colgate MaxFresh. The toothpaste with cooling crystals that kicks the sleep out of you. Directed by Ayappa, this one is pure functional and pure fun.”

    Colgate MaxFresh is known for its commitment to delivering superior and innovative oral care products. This unique campaign not only highlights the brand’s dedication to freshness but also serves as a reminder of the positive influence it can have on individuals, even in the most demanding circumstances.