ITV

Category: Ad Campaigns

  • Reliance resQ wins hearts with Outstanding Service in L&K Saatchi & Saatchi film

    Reliance resQ wins hearts with Outstanding Service in L&K Saatchi & Saatchi film

    Mumbai: L&K Saatchi & Saatchi has created a heartwarming film that celebrates Reliance resQ engineers’ tireless dedication to its customers, regardless of the occasion, day, or season.  The film recognizes the pivotal role its employees play in ensuring its consumers enjoy a hassle-free and peaceful Diwali.

    The digital film of Reliance resQ showcases the resilience and commitment of their engineers,  who work tirelessly throughout the year, to ensure that the electronic devices of their customers are promptly serviced, regardless of the occasion. Their biggest reward: is the happy smiles on the faces of the customers.

    L&K Saatchi & Saatchi executive vice president Debarjyo Nandi said, “While we celebrate our festivals with friends and family, there is an entire community of service professionals,  like Reliance resQ, who don’t, just so that we can. This film is just a profound reminder of that reality. ”

    Speaking on the digital film the Reliance resQ spokesperson added, “The engineers at resQ thrive on customer delight. No matter the challenge, they are ready to resolve it with a timely and robust solution. This film brings to light their dedication and is a salute to their ever-shining spirit to go beyond the time and occasion barrier to help a customer in need.”

    The film will be released across various social media channels and digital platforms, amplifying the brand’s offerings, and positioning it as the most preferred service provider for a swift,  reliable, and high-quality resolution for all electronics problems.

     

  • Havas Media Network India partners with MiQ to drive innovative CTV

    Havas Media Network India partners with MiQ to drive innovative CTV

    Mumbai: Committed to leading innovative solutions, Havas Media Network India (HMNI) conceptualised and executed an integrated launch campaign for JBL, an industry leader in audio technology, for their premium soundbar, JBL Bar 1300. JBL’s aim was to connect with tech-savvy consumers during the festive season, for which it entrusted Havas Media Network India (HMNI) and MiQ to deploy a cutting-edge Connected TV (CTV) campaign across major OTT platforms and live TV channels.

    An innovative cross-device retargeting strategy was implemented for a premium product, meticulously constructing audience targeting cohorts based on JBL’s top geo-markets. By engaging viewers who viewed JBL’s CTV ads on their Meta platforms, the strategy ensured that these potential customers were seamlessly engaged with relevant ads across their devices. This retargeting approach resulted in increased brand visibility and enhanced lead generation. As a result, JBL successfully captured the attention of its target audience and elevated its brand presence by leveraging data lake capabilities to create precise audience profiles that were interested in high-end speakers. The campaign not only contributed to upper-funnel metrics in terms of VTR but through meta-retargeting, also contributed to mid-funnel / lower-funnel metrics.

    The collaborated efforts exemplify the potential of combining innovative technology, strategic planning, and a customer-centric approach.

    This audience-targeted methodology enabled JBL to achieve a remarkable 15% increase in brand awareness with a high-impact CTV campaign and an innovative cross-device retargeting strategy to engage affluent CTV audiences on social media.

    The brand lift study analysing the uplift in brand awareness and ad recall among viewers from the campaign showed:

    1.   The CTV campaign had a 1.2x View Through Rate

    2.   2.53x Click Through Rate

    Harman India head of digital marketing, lifestyle consumer audio Akhil Sethi said, “As marketers, innovative campaigns as such enable us to significantly stay ahead of the curve. It is reported that CTV in India will reach 80 million households by 2025. This evidently shows the immense growth potential of CTV advertising in India. This innovative first-of-its-kind campaign in India by Havas Media India and MiQ has shown great results for the JBL brand. Through this campaign, we have achieved 15 percent increase in brand awareness on CTV and through an innovative cross-device retargeting strategy we also successfully managed to engage an affluent CTV audience on social media.

    The expertise of Havas Media coupled with MiQ’s data-led capabilities has effectively helped us target precise audience profiles, thereby enhancing our brand awareness and uplift in purchase intent. The quantifiable results that this campaign has helped us achieve is proof of the value proposition that CTV advertising holds. We are delighted with the results and can’t wait to again explore this exciting space in the near future.”

    Talking about campaign, Havas Media India managing partner digital Rohan Chincholi said “Our team at Havas Media India is committed to providing meaningful and innovative solutions to our clients. With over 20 million CTV households and a wide range of video content, India is one of the world’s fastest-growing advertising markets. CTV ads are known to create significant brand impact, helping boost awareness, favorability and uplift in purchase intent. This triumphant partnership underscores the importance of innovation in navigating the dynamic business environment, reinforcing the potential for future successes driven by shared expertise and strategic vision. This integrated campaign has not only propelled JBL’s premium sound bar into the spotlight but also solidified our reputation as forerunners in the world of connected marketing.”

    “We are thrilled with the outcome of our collaboration with Havas Media India and JBL,” said MiQ global commercial board member Siddharth Dabhade. “Our unique CTV solution and data lake capabilities enabled us to deliver a highly targeted and impactful campaign for JBL. The results speak for themselves, with a remarkable 15 percent increase in brand awareness. This success has reinforced the value of data-driven, connected marketing in driving exceptional business outcomes.”

  • Amaze unveils heartfelt Diwali campaign #Amazewalidiwali

    Amaze unveils heartfelt Diwali campaign #Amazewalidiwali

    Mumbai: Amaze, a Luminous Power Technologies brand, has launched an emotional short film #Amazewalidiwali to celebrate the festive spirit of Diwali. This heartfelt film has been thoughtfully crafted to capture the true essence of the festival, with a focus on the significance of family unity and the art of reconciliation. Through this film, Amaze intends to touch the hearts of viewers and inspire them to embrace the essence of Diwali, fostering love, understanding, and harmony within their families.

    The central theme of the campaign revolves around a touching father-son story, portraying a generational gap and the eventual mending of their relationship during Diwali, a time when families come together to celebrate. The film skillfully illustrates a powerful analogy between the entangled mirchi lights and the complexities of human relationships, highlighting how both can be untangled with care, giving the message of love and unity. Just as untangling mirchi lights requires patience and effort, relationships can also be mended with genuine communication and understanding, embodying the true spirit of Diwali.

    Speaking about the campaign, Luminous Power Technologies chief strategy, transformation and marketing officer Neelima Burra expressed, “We are delighted to present the #Amazewalidiwali campaign, celebrating the importance of relationships with a message that reminds us that our homes are illuminated not just by lights and lamps but by the warmth of our family bonds. We believe that our products play an essential role in making Diwali celebrations brighter, and our campaign meticulously portrays the values that are close to us. The film beautifully captures the authentic spirit of these celebrations, and we encourage families to come together and celebrate the festival of light, love, and reconciliation, as it symbolizes the core values we hold.”

    Bodh Entertainment Private Ltd founder & chief content officer Bodh Deb said, “Diwali has always been the best time for brands to connect with their core consumer base. Amaze wanted to break free from the usual norms and engage with its consumers on a deeper, emotional level. The idea was to create something that doesn’t come across as just another Diwali ad. We aimed to recreate intimate moments from our lives that evoke a strong sense of personal connection and the warmth of home. Our hope is to strike a chord with our target audience across Bharat, fostering a genuine emotional connection during this special festival of lights.”

    Amaze’s Diwali campaign conceptualised and executed by Bodh Entertainment Pvt Ltd serves as a touching reminder of the significance of Diwali in fostering love and unity within the family. The script seamlessly integrates the Amaze Inverter as part of the family’s Diwali celebrations, highlighting its role in providing energy solutions for a brighter and more enjoyable festival. It’s a compelling message that resonates with the idea that Diwali is a time to strengthen family bonds, emphasizing that no matter the past, it’s never too late to strengthen relationships.

  • PNB Housing Finance’s #DiwaliApneGharShiftingWali campaign sparks home ownership dreams

    PNB Housing Finance’s #DiwaliApneGharShiftingWali campaign sparks home ownership dreams

    Mumbai: Diwali – the Festival of Lights – is a special occasion, when people come together to celebrate joyous moments with their near and dear ones. It marks the beginning of new journeys and milestones that illuminate our lives with happiness and positivity for the future. To capture the essence of festivities and spirit of abundance, PNB Housing Finance, one of India’s leading housing finance companies, launched its new brand campaign #DiwaliApneGharShiftingWali.

    The campaign portrays the quintessential feeling of homecoming, seasoned with humour and light-hearted conversations among a group of office colleagues, who typically need to travel to their hometowns to spend the festival with their loved ones. However, in a turn of events, one of them quips with the fact that he is moving to his ‘own home’ this Diwali, leaving the others stunned. The brand film aptly captures the emotions of joy, pride and fulfilment one feels on becoming a home owner, where PNB Housing Finance is a constant companion in helping them achieve this major milestone in life.

    PNB Housing Finance MD & CEO Girish Kousgi commented on the campaign, “Diwali is an auspicious time when people consider making significant investments for a brighter future. Home buying is one such decision, and at PNB Housing Finance, we aim to make this journey simpler and more rewarding for our customers. Our new campaign #DiwaliApneGharShiftingWali intends to celebrate the festive spirit with added warmth and happiness of moving to your own home, thus beginning a new chapter of life filled with hope, prosperity and abundance. We feel privileged to be part of such momentous occasions and milestones of our valued customers, and will continue to light up their lives by fulfilling their home ownership dreams in future.”

    The campaign has been extended across digital platforms, including YouTube, Facebook and LinkedIn, enabling a wider engagement with audiences.

    PNB Housing Finance recently inaugurated its 100th Roshni branch, and first-ever all-women branch to strengthen its commitment to gender diversity and enhance the accessibility of its products & services for a wider spectrum of customers.

  • Discover the secret to beautiful hair: Parachute Advansed Gold TVC

    Discover the secret to beautiful hair: Parachute Advansed Gold TVC

    Mumbai:  Marico Ltd’s Parachute Advansed Gold, a premium & contemporary hair-nourishment & beauty brand is thrilled to announce the launch of its new TVC campaign -#InnBaalonMeinJaanHain. This captivating film celebrates the vitality of hair brought about by Parachute Advansed Gold. Made with Coconut, Parachute Advansed Gold penetrates up to ten layers deep and provides deep nourishment, delivering vibrant, lively, and beautiful hair – hair that’s full of life.

    With the tagline, “Inn Baalon Mein Jaan Hain,” the TVC campaign takes viewers on a visual journey that is both compelling and poetic. It poses a series of thought-provoking questions like, “Kahan Se Aayi? Sundar Mein Sundarta… Leheratey Mein Leher… Ghaney Mein Ghana-pan…?”, intended to make the viewer think about the deepest essence of beautiful hair, highlighting the importance of oiling hair to truly bring its beauty to life.

    Speaking about the TVC, Marico Ltd chief marketing officer Somasree Bose Awasthi, said, ” Parachute Advansed Gold is a brand that is widely trusted by its consumers. Reiterating our commitment to delivering the best product that delivers hair nourishment, this TVC emphasizes that truly beautiful hair has a life force of its own, and the unique ability of Parachute Advansed Gold to penetrate up to 10 layers deep to nourish your hair from within has been brought out. Through this simple, delightful and altogether beautiful narrative. We aim to build a stronger connect with our audience, encouraging them to embrace what is best for their hair’’.

    Keeping in mind, the cultural nuances unique to the North and South of India, the TVC has been released with a cultural context unique to the North in Hindi and Marathi, and another one unique to the South in Telugu, Tamil, Kannada, and Malayalam.

    Parachute Advansed Gold is now available at all leading retail outlets across metro cities. Experience the deep nourishment of Parachute Advansed Gold to let your hair reveal its true vitality and beauty.

     

  • Dive into a greener, cleaner Diwali celebration at Water Kingdom!

    Dive into a greener, cleaner Diwali celebration at Water Kingdom!

    Mumbai: Water Kingdom, a theme water park, believes that celebrating  Diwali should not come at the cost of the environment. Their latest eco-friendly Diwali campaign is  not just about fun and excitement; it’s a commitment to protecting the planet and ensuring that  future generations can continue to enjoy the beauty of this season. This year, the premier family-friendly destination known for its thrilling water rides and lush surroundings is inviting families to  celebrate Diwali in an eco-friendly way, ensuring they experience the pure joy of the season while  making a difference for our planet.  

    With the Air Quality Index (AQI) a matter of concern for Indian metros, Water Kingdom’s spacious  park which boasts of over 2,65,000 trees that provide shade and a serene atmosphere, ensures  visitors can breathe in the pure, refreshing air as they soak up the fun while supporting their larger  goal of sustainability. Equipped with more than 33 attractions and with a filtration plant recycling  90,00,000 litres of water, every 90 minutes, Water Kingdom’s commitment to providing a healthy  and safe environment for visitors is unwavering.

    Commenting on the Diwali campaign, Vyoman Infraproject Pvt. Ltd. president business development Paresh Mishra said, “Water Kingdom is not just another water park; we’re a  community dedicated to making a positive environmental impact. By embracing eco-friendliness  during Diwali, we invite visitors to be part of a purposeful celebration, aligning their sentiment with  our brand’s commitment to a cleaner, greener future.”

    Water Kingdom is the ideal destination for a Diwali celebration that combines excitement and  relaxation for families. It promises visitors an unforgettable, unique, and refreshing Diwali vacation  allowing them to experience the magic of Diwali while breathing in pristine, clean, fresh air,  revelling in recycled water, and being surrounded by an abundance of trees.

    On 17, 18 & and 19 November 2023 Water Kingdom plans to up the mastic factor with ‘Drum  Circle’ – a fun and engaging activity conducted by a professional drummer wherein guests get a  chance to play the drums on the beats of the drummer and create a rhythm. There will be 3 entries  per day for three days.

    Other key highlights of Water Kingdom’s Eco-Friendly Diwali Campaign:

    Clean, Fresh Air: Escape the hustle and bustle of Mumbai city and enjoy the serene atmosphere  of Water Kingdom. Our park is nestled in a green oasis, offering you clean and refreshing air, and  providing an ideal escape from the pollution that plagues our cities during the Diwali season.

    Recycled Water: Water Kingdom takes the lead in water conservation. We treat and recycle water  to ensure it remains crystal clear and eco-friendly, contributing to our eco-conscious ethos.

    Greenery All Around: Our park is a haven of lush greenery, with an abundance of trees providing  natural shade and a peaceful ambiance. Celebrate Diwali in the lap of nature.

    Beating Air Pollution: We stand firm in our mission to combat air pollution by providing an  alternative, clean air escape for families and friends to come together and create magical Diwali  memories.

    Thrilling Water Rides: Boasting of India’s largest aqua play pool – The Lagoon and longest wave  pool, experience the exhilaration of water slides and attractions that are perfect for all ages. From  lazy rivers to heart-pounding slides, there’s something for everyone in the family to enjoy.

    Diwali Special Events: From Diwali-themed events and activities for kids and adults to rangoli  competitions and Diwali dance performances, there is enough and more for one to immerse  themselves in the festive spirit.

    Delicious Dining: Savour a variety of delectable dishes at Water Kingdom’s on-site restaurants,  with special Diwali menus that will tantalize your taste buds.

    Diwali Decor: Water Kingdom is beautifully decorated with traditional Diwali lights and ornaments,  creating a magical atmosphere for you and your loved ones to enjoy.

    Come and have a celebration like no other, where you can make a splash, create lasting memories,  and revel in the festive spirit of Diwali. Bring your family and friends to Water Kingdom and  experience Diwali in a whole new way! 

  • Buffalo Soldiers unveils leAD to light up programmatic advertising before Diwali

    Buffalo Soldiers unveils leAD to light up programmatic advertising before Diwali

    Mumbai: Buffalo Soldiers, a trailblazing creative agency with a digital heart, has announced the launch of its cutting-edge programmatic advertising platform, leAD. Developed in partnership with YOptima, leAD offers a fully managed, enhanced multi-DSP stack tailored for “Performance Branding” backed by machine learning and artificial intelligence. Launching just before Diwali, the festival of lights, leAD aims to bring a similar radiance to the advertising landscape, creating a more radiant path for brands in their advertising journey.

    Today’s competitive digital landscape demands innovative solutions, and leAD is poised to set the bar higher. With a suite of proprietary tech enhancements including machine learning and artificial intelligence, it empowers brands to reach their full potential in the digital realm.

    “At Buffalo Soldiers, we’ve always believed that advertising is both an art and a science,” said Buffalo Soldiers co-founder and CEO Sumon K Chakrabarti. “With leAD, we are taking this philosophy to the next level. We want to offer brands a platform that not only provides powerful programmatic capabilities but also adds a layer of AI to the mix. It’s about making advertising more than just a transaction; it’s about creating meaningful connections with audiences,” Chakrabarti added.

    “YOptima has been at the forefront of the programmatic revolution, building and growing brands via full funnel marketing,” said YOptima co-founder & CEO  Satish Kadu. “Our tech stack includes ??????, an outcome acceleration engine that solves complex media optimization challenges addressing Simpson’s Paradox and distinguishing correlation versus causality. Our recent innovations include ??????, which amplifies brand consideration on YouTube via deep-tech contextual targeting, and ??????, a moment marketing engine for dynamic ads based on real-time events. We are excited to power leAD with Buffalo Soldiers and deliver media-led innovations and growth for their customers,” Kadu added.

    Key Features of leAD:

    Mumbai: Buffalo Soldiers, a trailblazing creative agency with a digital heart, has announced the launch of its cutting-edge programmatic advertising platform, leAD. Developed in partnership with YOptima, leAD offers a fully managed, enhanced multi-DSP stack tailored for “Performance Branding” backed by machine learning and artificial intelligence. Launching just before Diwali, the festival of lights, leAD aims to bring a similar radiance to the advertising landscape, creating a more radiant path for brands in their advertising journey.

    Today’s competitive digital landscape demands innovative solutions, and leAD is poised to set the bar higher. With a suite of proprietary tech enhancements including machine learning and artificial intelligence, it empowers brands to reach their full potential in the digital realm.

    “At Buffalo Soldiers, we’ve always believed that advertising is both an art and a science,” said Buffalo Soldiers co-founder and CEO Sumon K Chakrabarti. “With leAD, we are taking this philosophy to the next level. We want to offer brands a platform that not only provides powerful programmatic capabilities but also adds a layer of AI to the mix. It’s about making advertising more than just a transaction; it’s about creating meaningful connections with audiences,” Chakrabarti added.

    “YOptima has been at the forefront of the programmatic revolution, building and growing brands via full funnel marketing,” said YOptima co-founder & CEO  Satish Kadu. “Our tech stack includes ??????, an outcome acceleration engine that solves complex media optimization challenges addressing Simpson’s Paradox and distinguishing correlation versus causality. Our recent innovations include ??????, which amplifies brand consideration on YouTube via deep-tech contextual targeting, and ??????, a moment marketing engine for dynamic ads based on real-time events. We are excited to power leAD with Buffalo Soldiers and deliver media-led innovations and growth for their customers,” Kadu added.

    Key Features of leAD:

    ●   Campaign Management Automation Engine: Streamlines the campaign management process, enabling brands to save time and resources while optimising their advertising strategy.

    ●   Outcome Optimization & Custom Bidding Engine: Maximizes return on investment by tailoring bidding strategies to specific performance goals.

    ●   Audience Persona Discovery Engine: Uncovers invaluable insights about target audiences, helping brands better connect with their customers.

    ●   Deep Tech Targeting Engine on YouTube: Takes advertising on YouTube to a whole new level, ensuring ads reach the right audience at the right time.

    ●   Dynamic Ads for Moment Marketing: Harnesses real-time opportunities for effective and engaging advertising.

    “In an era where brands are continuously searching for more effective ways to connect with their audience, leAD stands out as a game-changer. It represents a significant leap forward in programmatic advertising. It’s more than a platform; it’s a dynamic partner in driving brand success,” said Chakrabarti.

    Buffalo Soldiers, which recently won The Rising Maverick Agency award in India, is offering advanced automation and targeted strategies through leAD is more than a platform; it includes a data-driven discovery, targeting, and optimisation platform that delivers insights, innovations, and impact to marketers.

  • Jaypore’s ‘Reclaim Your Roots’ heritage with a modern twist

    Jaypore’s ‘Reclaim Your Roots’ heritage with a modern twist

    Mumbai: – Jaypore, India’s leading artisanal lifestyle brand from Aditya Birla Fashion and Retail Ltd., is set to ignite the festive season in India with an innovative campaign that resonates with the spirit of our time. Under the theme ‘Reclaim Your Roots’, Jaypore invites you to embrace the essence of your heritage which is a culmination of your multi-faceted roots.

    A Message of Resonance

    In a world that’s constantly evolving, our roots are evolving too. Born from diverse origins, enriched by varied traditions – our roots today are embroidered with multicultural influences & experiences. Jaypore celebrates these roots with crafts that enable one to ‘Reclaim Your Roots’.

    Collaborative Storytelling

    Jaypore’s ‘Reclaim Your Roots’ campaign showcases celebrated personalities such as Aditi Rao Hydari (actor), Nandita Das (director, actor & activist), Amaan & Ayaan Ali (musicians) and Priya Malik (actor & poet) who unveil their journeys, revealing the new worlds they’ve embraced as a part of their roots. They share their personal stories and how these multi-cultural experiences have influenced them. Each narrative culminates with a heartfelt celebration of their cherished roots.

    This campaign gave Jaypore a unique collaborative storytelling opportunity. The brand worked with each of these personalities to understand their narratives, influences and cultural nuances which were then co-written and will be brought alive throughout the campaign.

    Unity in Diversity

    Jaypore proudly celebrates India’s vibrant culture. ‘Reclaim Your Roots’ is a call for unity and diversity. In a time when the world often seems polarized, Jaypore seeks to bridge those gaps. We stand for unity, embracing the rich tapestry of cultures, traditions, and roots.

    With Jaypore, it’s not just about celebrating one’s native roots; it’s about celebrating the multiplicity of geographies and cultural experiences from across the country that shape each one of us. It’s about celebrating you. Jaypore’s promise is to enable you to feel closer and celebrate your roots with their diverse range of crafts and craft-inspired finds that have been thoughtfully curated from across India.

    Talking about the campaign, Aditi Rao Hydari expressed, “Jaypore’s #ReclaimYourRoots campaign beautifully encapsulates the essence of my journey. It is not just about appreciating where we come from but also about embracing the various influences that shape who we are. It was enriching to be a part of this campaign, and I hope everyone will join us on this amazing path of self-discovery while also celebrating the rich influences and heritage crafts of India this festive season.”

    Aditya Birla Fashion and Retail Ltd Business Head, Jaypore Rashmi Shukla stated “As we bridge the realms of heritage and contemporary living, Jaypore’s mission is not just to sell products; it’s to celebrate the stories, cultures, and traditions that define us. Each purchase at Jaypore is an act of preserving our collective heritage as you embrace your cherished root. Launching during the festive season, our collaborative stories come to life. It’s an ode to diversity and unity this festive season, where the warmth of traditions mingles with the excitement of new beginnings.”

    “Reclaim Your Roots reflects the brand’s core values and a response to the evolving strands of our identity in a globalised world. We hope that this campaign will spark a wave of self-discovery, encouraging people to embrace and celebrate numerous threads that interweave to form the fabric of their roots. It’s more than simply a campaign; it’s a movement towards embracing and celebrating our roots”, added Ms. Shukla.

    Jaypore, stands as a true testament to the rich Indian crafts while blending it with modern aesthetics. The brand offers womenswear, menswear, jewelry, home décor and accessories that represent 30 crafts and many more craft-inspired traditions from across India. These includes patra hand embroidery, khadi block print, kantha, hand painted dabu, rogan print and more from states like West Bengal, Rajasthan, Telangana, and more.

    Through ‘Reclaim Your Roots’, Jaypore invites you to join them on an exhilarating journey of rediscovering and celebrating your roots through timeless crafts.

    Reclaim Your Roots with Jaypore!

  • Research & Ranking launches #HarGharLakshmi festive campaign

    Research & Ranking launches #HarGharLakshmi festive campaign

    Mumbai: Research & Ranking, the equity investment advisory brand and a part of Equentis Wealth Advisory Services Ltd, has announced the launch of its digital festive campaign #HarGharLakshmi. The digital brand film campaign emphasizes increasing women’s participation in equity investments. In a world where financial empowerment knows no gender, this campaign aims to inspire and encourage every woman to manage the family’s future like they’ve been managing households and budgets for centuries.

    Speaking on the campaign launch, Research & Ranking chief marketing officer (CMO) Alok Arya shared, “In India, festivals have a deep cultural significance, and Diwali is not just a festival; it’s an emotion. It is a shared spirit that unites us all. The impact is very high, and as a brand, we want to harness this occasion to empower lives. With #HarGharLakshmi, we want to inspire a wave of change, nurturing a future where women not only manage homes but actively shape the financial landscape of their homes and beyond.”

    The #HarGharLakshmi campaign is the culmination of a startling statistic that only 24 per cent of retail investors in the stock market are women*. Despite being the primary decision-makers and the traditional keepers of household finances, women’s participation in investment decisions remains disproportionately low.

    Django Digital co-founder Aashay Shah shared, “Despite their pivotal roles at home, women do not participate in financial decision-making. In collaboration with Research & Ranking, we got this opportunity to highlight the importance of women’s participation in making financial decisions, reinforcing her identity as Goddess Lakshmi of their household and encouraging them to take the reins of financial investments. This campaign has been envisioned to be a conversation starter at every home, bringing about the change we need to see.”

    The digital brand film has been shot by SM Productions and is edited by Django. The digital campaign #HarGharDiwali is live across YouTube, Facebook, Instagram, LinkedIn, and Twitter channels of Research & Ranking.

    With education and empowerment, Research & Ranking is working towards creating a more inclusive and empowered society where everyone, regardless of gender, can confidently make informed investment decisions.

  • Allen Solly rekindles Friday dressing with new ‘Every Day Is Friday’ campaign

    Allen Solly rekindles Friday dressing with new ‘Every Day Is Friday’ campaign

    Mumbai: Allen Solly, India’s pioneer brand in casual workwear from Aditya Birla Fashion and Retail Ltd, has launched a new campaign called ‘Every Day Is Friday.’ This unique campaign reimagines the essence of fun, freedom and fashion, making every day a reason to celebrate. As a part of the campaign, Allen Solly has created a new TVC that is set to enthral viewers across the country as it will coincide with the ongoing ICC Cricket World Cup, creating a perfect celebrations synergy.

    Allen Solly’s ‘Every Day Is Friday’ campaign is curated to inspire a sense of vitality, optimism, and celebration on each day of the week and not just on Fridays. Allen Solly is the brand that redefined the rules of corporate dressing and introduced the concept of Friday dressing three decades ago. The brand has launched a 45-second TVC highlighting why you shouldn’t wait till the end of the week to feel the magic. This vibrant and energetic film communicates that every day is Friday if you feel great, look great, and take the time out to do your thing for a bit.  

    Allen Solly’s new campaign emphasises the brand’s mission to offer unconventional fashionable attire for the new age men and women, whether formal or business casual wear, positioning itself as the go-to brand for those who celebrate life on their own terms.

    Commenting on the launch of the campaign, Allen Solly COO Richa Pai said, “At Allen Solly, we believe that fashion should be all about expression and celebration. ‘Every Day Is Friday’ is not just a campaign, it’s a philosophy we wish to inculcate among professionals. We believe that everyone should feel great every day of the week and not just only on Fridays. We urge people to make every day extraordinary by embracing comfort, style, and confidence with our extensive range of workwear. Allen Solly is more than just a brand, it’s a way of life, and ‘Every Day is Friday’ wonderfully captures our mission.”

    The campaign’s core lies in its combination of brand spirit with an appealing denim lifestyle line with a variety of denim and t-shirts. The unique back pocket patches on the denim, which offer a personal touch to each garment, are the collection’s outstanding feature. The use of these one-of-a-kind patches in the campaign underlines Allen Solly’s devotion to offbeat and trendy fashion.

    Over the past 25 years, Allen Solly has been revolutionizing workwear expressions and has established itself as the go-to brand for unconventional and versatile fashion and continues to innovate and captivate fashion enthusiasts.

    Allen Solly’s new campaign will be amplified through a mega-media mix across mediums such as TV, digital and social.