ITV

Category: Ad Campaigns

  • ArcelorMittal Nippon Steel India unveils new corporate brand campaign

    ArcelorMittal Nippon Steel India unveils new corporate brand campaign

    Mumbai: ArcelorMittal Nippon Steel India (AM/NS India) – a joint venture between ArcelorMittal and Nippon Steel, two of the world’s leading steelmakers – has announced the launch of a new television commercial titled ‘Banaunga Main, Banega Bharat’. The campaign aims to evoke collective enthusiasm for and pride in India’s progress and its diverse skilled workforce, who are powering the country’s development.  

    With a focus on engaging and motivating young people, the advertising film showcases recent national triumphs that underscore India’s advancement in areas such as high value-added manufacturing, science, and technology.

    Building on AM/NS India’s growing brand value, underpinned by the ‘Smarter Steels, Brighter Futures’ brand promise, this initiative serves as a platform to strengthen AM/NS India’s position as a leading player in the sector. It also reflects the company’s dedication to manufacturing steel which plays a fundamental role in driving the overall development of the country.

    Arcelormittal Nippon Steel India (AM/NS INDIA) CEO Dilip Oommen said, “Building on our last year’s ‘Reimagineering’ campaign success, the latest endeavour reflects our unwavering commitment to contributing to a New India. In its journey towards the goal of Amrit Kaal, India is embracing steel-intensive growth through the Make in India program to ascend to new heights of prosperity. We are proud to be part of the country’s progress – a bright spot in the world economy – with our brand promise ‘Smarter Steels, Brighter Futures.”

    The advertising film has been created by Creativeland Asia, and will be rolled out by iProspect – a unit of Dentsu India – in the television and digital media space.

  • Gulf joins hands with BIG FM for its ‘Unstoppable India’ campaign

    Gulf joins hands with BIG FM for its ‘Unstoppable India’ campaign

    Mumbai: It is said that the journey is always more interesting than the destination itself. Embracing this spirit of exploration and adventure, Gulf joined hands with BIG FM to amplify Gulf Formula SUV Engine Oil’s communication of ‘Be Unstoppable on every terrain.’ The collaboration aimed to highlight the unwavering passion of SUV enthusiasts for exploring diverse terrains, while emphasizing the integral role that the high-quality engine oil plays in ensuring a smooth and reliable journey.

    The radio network, inspired by the Gulf Formula SUV film featuring Hardik Pandya, gave a unique twist to the campaign where BIG FM’s three popular RJs – RJ Khurafati Nitin, RJ Puneet and RJ Shekar Basha – disappeared mysteriously after a routine visit to the car service station. Leaving listeners in suspense, the RJs embarked on an unstoppable journey to various parts of the country. Upon their return, the RJs delved deep into their SUV driving experiences, shedding light on the pivotal role of Gulf Formula SUV Engine Oil that fueled their uninterrupted adventures. The RJs discussed their encounters with challenging weather conditions, tough terrains and their breathtaking destinations. Adding to the intrigue, the RJs engaged in candid conversations with mechanics and encouraged listeners to share their thrilling unstoppable experiences as well.

    Speaking about the campaign, BIG FM COO Sunil Kumaran said, “The Unstoppable India campaign celebrated the captivating spirit of SUV owners who embarked on thrilling journeys, reminding us that, much like their adventures, it’s the journey that truly defines our path. At BIG FM, we are committed to crafting innovative campaigns that resonate with both our partners and listeners alike and this one stands out as a prime example of that commitment. We are glad to have partnered with Gulf once again on an interesting campaign and look forward to delivering content that engages and creates memorable experiences.”

    Gulf Oil Lubricants India Ltd head marketing Amit Gheji said, “We are delighted to associate with BIG FM for yet another remarkable campaign. This campaign celebrated the indomitable spirit of SUV enthusiasts as they navigate extraordinary journeys. It showcased the reliability of Gulf Formula SUV Engine Oil which enables SUVs and SUV owners to be unstoppable on all terrains. It also reinforced our shared values of innovation and adventure. Together, we look forward to fueling more unforgettable experiences to our consumers.”

    The ‘Gulf’s Unstoppable India’ campaign culminated with a resounding message, underscoring the commitment to do something – Being Unstoppable. The campaign was extensively promoted on BIG FM’s digital and social media platforms offering an immersive and experiential deep dive into the entire journey. 

  • Godrej Yummiez makes the category-first move of sachetisation of frozen foods

    Godrej Yummiez makes the category-first move of sachetisation of frozen foods

    Mumbai: Godrej Yummiez, a leading brand of frozen ready-to-cook products from Godrej Tyson Foods Ltd (GTFL), disrupts the frozen foods category by bringing the sachetisation format.  In a category-first move, Yummiez has launched protein-rich pack of two chicken sausage at a very affordable price of Rs 30. The two sausages in this sachetised format offer a combined value of upto 7 grams of protein. This sachetisation of frozen foods like sausages, will democratize frozen foods by making them affordable and accessible for everyone. It is expected to increase consumption of frozen foods amongst masses not only in metropolitan areas but also in Tier II cities and towns.

    The frozen foods category in India currently has a penetration rate of less than 5%, indicating ample room for expansion. Traditionally, both vegetarian and non-vegetarian frozen foods have been priced between Rs 170 and Rs 300. To stimulate category growth and reach a wider audience in various cities and demographics, it is crucial to make these products more accessible by offering them at more affordable price points.

    Chicken sausage is typically considered a protein-rich food. Furthermore, there is a growing demand for cold cuts such as sausages, driven by increased exposure through travel experiences and a preference for protein-rich, minimally cooked foods.  This trend is extending beyond metro cities to Tier II and non-capital cities. Recognizing this need, Yummiez, as a leading player in the category, took the initiative to offer its best quality Yummiez chicken sausage in an innovative mini pack priced at just INR 30.  Whether it is the morning omelette, favorite wrap, pizza topping or a green salad, sausage is a versatile product and a perfect accompaniment for every meal anytime of the day.

    Commenting on the launch, Godrej Tyson Foods Ltd CEO Abhay Parnerkar said, “As one of India’s trusted frozen food brands, Godrej Yummiez has pioneered sachetisation in frozen foods making them accessible for everyone. Pricing has been a significant hurdle for consumers when it comes to adoption of frozen foods, and we have significantly lowered the range start buying price by 80% with INR 30 chicken sausage. This empowers individuals to purchase frozen foods based on their consumption preferences and moods without the hassle of storing or freezing in larger quantities.”

    He further added, “Our new chicken sausage aligns well with budget-conscious consumers, also making it a suitable choice for the evolving tier 2 markets. The product is relevant for everyone right from households to outstation students, bachelors and so on. our strategic partnerships with PVR Inox will help raise awareness about this new format and tap into a diverse audience.”

    To promote this innovative format amongst consumers from various demographics, Godrej Yummiez has extended its partnership with PVR Inox, the largest chain of multiplexes in India. Godrej Yummiez along with PVR INOX, is running awareness program in Kolkata, Bangalore, and Hyderabad, whereas 60-second messages of the new format will be showcased on 53 select screens.  

  • Dentsu’s Merkle B2B & Posterscope India partner to launch new campaign for Lenovo

    Dentsu’s Merkle B2B & Posterscope India partner to launch new campaign for Lenovo

    Merkle B2B, dentsu’s B2B marketing agency, in partnership with Posterscope India, has launched a 3D anamorphic campaign for Lenovo that once again positions the brand as a global leader in technology and innovation. Titled, ‘Lenovo-F1®’, the campaign aimed to elevate the brand’s perception as a solutions and services provider by targeting IT decision-makers and tech optimists who are Formula 1 fans.

    Posterscope India, dentsu India’s Out-of-Home (OOH) specialist agency, has used exclusive and personalised digital screens at prominent advertising locations such as Mumbai, Delhi, and Bangalore airports. These cities are major tech and business hubs, making them ideal for reaching the target audience and the campaign’s perfect choice.

    With the help of 3D anamorphic billboards, the ‘Lenovo F1’ campaign produced visually stunning displays that captured viewers’ attention and left them with a lasting impression. These eye-catching visuals are not only a testament to the brand’s commitment to cutting-edge technology but also serve to underline its position as an innovation leader. The impressive campaign, which ran from September 15 to October 10, 2023, gave the brand the chance to make a lasting impression and reaffirm its message of technological innovation.

    It is pertinent to note here that Merkle B2B is the agency on record for Lenovo, overseeing strategy, planning, and buying with a focus on data convergence, performance evaluation, and paid media.

    Commenting on the campaign, Posterscope India managing director Imtiyaz Vilatra said, “We are thrilled to introduce the Lenovo F1 campaign, highlighting the brand’s unwavering dedication to innovation while establishing a fresh standard for imaginative and strategic outdoor advertising. Through this campaign, our goal is to inspire individuals to effortlessly forge, unite, and cooperate in an increasingly digitalized world.”

    Merkle B2B India client partner Anubhav Tyagi commented, “This activation perfectly aligns with our network’s core values of forward-thinking and innovation. What makes this even more special is the innovative technology that has been used to highlight the collaboration of two brands — Lenovo and F1, both of which are at the forefront of technology and innovation!”

  • DaMENSCH launches #SupportDaMEN campaign with BetterLyf

    DaMENSCH launches #SupportDaMEN campaign with BetterLyf

    Mumbai: India’s fastest-growing D2C essential menswear brand DaMENSCH has launched a brand-new campaign addressing an issue often shrouded in silence and ignorance, mental health among men. The week-long campaign, kickstarted on International Men’s Day, brings into light the fact that most men are taught to put up a brave face and bottle up their true feelings, even though talking about the same can help significantly. Referring to a World Health Organization (WHO) report claiming that nearly 5,23,883 men committed suicide in 2019 due to reasons often tracing back to mental health, DaMENSCH released a campaign video portraying how men hide their true feelings in a bid to appear strong before the world.

    “Stats suggest that there is a compelling need for men to come out of the shackles of inhibitions and be vocal about their true feelings, which often get overshadowed by the façade of being ‘strong’. It is equally important for those around them to understand their perspectives and challenges. While we await that change, it’s high time we were mindful about ourselves and our loved ones, by putting an effort to hear the unsaid. #SupportDaMEN is a call for a helping hand that can make a drastic difference in each man’s life,” said DaMENSCH co-founders Anurag Saboo and Gaurav Pushkar on the launch of the initiative, referring to it as a week full of breaking stigmas, learning to speak up and embracing vulnerability.

    DaMENSCH, a homegrown brand changing the perception around men’s essential wear, has also partnered with virtual therapy provider BetterLyf as part of the #SupportDaMEN campaign. The partnership would facilitate virtual therapy for men seeking assistance and expert guidance with respect to their mental health concerns. A live session on Instagram is also scheduled later this week to reach out to and establish a connect with those seeking mental wellness, or those with questions related to mental health issues.

    BetterLyf founder Varun Handa said, “Men’s mental health usually remains unaddressed owing to the social stigmas and also lack of self-realization or awareness. While the foremost step is to acknowledge the existence of mental health concerns, the real strength lies in understanding and seeking help. We are proud to join forces with DaMENSCH to trigger conversation around men’s mental health, and are committed to making a significant difference in this regard.”

    The latest initiative by DaMENSCH, India’s fastest innerwear-first brand to cross Rs 100 crore mark and the only in the segment with 25 exclusive retail outlets, comes almost two months after the brand launched the month-long #SoSoft campaign. The aim of the campaign was to encourage men to embrace their vulnerability, emotions, and thus their soft side. Instead of being preachy, the campaign was designed with a touch of fun and humour.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by DaMENSCH (@damenschofficial)

     

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by DaMENSCH (@damenschofficial)

     

  • Bingo! Mad Angles now brings ‘Har problem ka MMMMad solution’

    Bingo! Mad Angles now brings ‘Har problem ka MMMMad solution’

    Mumbai: Bingo! Mad Angles, a snacking brand of ITC Foods, is back with to tickle your humour bones with a new campaign on its revamped packaging.

    This new campaign is all about urging one to tackle everyday problems with a dash of creativity and a mouthful of Bingo! Mad Angles. Through the new TVC, Bingo! Mad Angles unveils its refreshed packaging which embodies dynamism and caters to the GenZ. It has a bold and colourful Mad Angles logo in the centre, as well as vivid illustrations that help the brand stand out amongst its competitors.

    Conceptualised by Ogilvy, the TVC features the brand’s new mantra by declaring Bingo! Mad Angles is Har problem ka MMMMad solution. Further, the TVC highlights the brand’s unique personality with characters enjoy the product in an unusual setup – a quack doctor’s office. It also conveys brand’s message of being unconventional, which encourages consumers to think outside the box and find new and creative ways to enjoy their lives.

    Noodles and Pasta VP, head of marketing snacks Suresh Chand said, “Bingo! Mad Angles is known for its innovation, creativity and humour. With this new campaign and new pack, we’re turning up the humour quotient to the maximum. We believe that everyone has the potential to think outside the box and creative solutions to their everyday problems and Bingo! Mad Angles just elevates the entire experience.”

    Ogilvy South president and head of office Tithi Ghosh said, “Due to popular demand Mad Angles is back with a bang! Earlier ads for Mad Angles created certain iconic elements like the ‘MMMM’ and the rotating triangle. The most memorable work has always played with a duality – on the surface several laugh-out-aloud comic moments but for those who seek a little more there is always something cerebral tucked into the narrative. Our new ad focuses on taste and makes ’MMMM’ of the product stand out with all madness Mad Angles loyalists expect from the brand.”

    The new pack will be available across India in four convenient packaging options: Rs 5, Rs 10, Rs 20, and Rs 50 packets, ensuring accessibility to consumers of various preferences and budgets.

    Bingo! Mad Angles is coming up with something new to find out how the quack doctor cracked the code that Har problem ka solution is Mad Angles. Stay tuned! 

  • OWLED Media & HealthifyMe partner to introduce AI-powered image recognition for Indian food

    OWLED Media & HealthifyMe partner to introduce AI-powered image recognition for Indian food

    Mumbai: OWLED Media, a renowned creative marketing agency, has teamed up with HealthifyMe, a pioneering player in the health and fitness industry, to launch a revolutionary AI-powered image recognition feature called “Snap”. “Snap” is an innovative AI-powered image recognition tool designed to streamline calorie tracking. Users can snap a picture of their meal, and within seconds, it provides an accurate calorie count. These three ad films, crafted in-house by OWLED, emphasize the remarkable speed and simplicity of HealthifyMe’s “Snap” feature, showcasing how it’s revolutionizing the world of calorie monitoring. OWLED’s creative approach ensures the brand effectively reaches its target audience.

    The essence of the campaign was to portray Snap as a revolutionary feature when it comes to calorie monitoring, making it seamless and efficient. Alternatively, users can also let the app scan their food photos from their gallery, offering the convenience of capturing images for later calorie management. To protect privacy, the system detects food pictures on the device and only sends data for dish recognition. The gallery-based model is preferred as it provides more time for accurate food item identification compared to capturing meal images on the spot. If there are multiple items in a photo, “Snap” guides users to select and track them within an adjustable box. Fueled by Snap’s exceptional efficacy, OWLED’s creative team ventured into diverse storytelling paths. Every film was carefully crafted to highlight distinct facets and align with the client’s specific goals and aspirations.

    With a target audience spanning from individuals in their early twenties to their late forties, the campaign ensures inclusivity for anyone interested in embracing a healthier lifestyle. HealthifyMe’s Snap feature aims to alleviate the stress associated with calorie tracking, making it accessible to a diverse and broad demographic.

    The three ad films brought out quirky takes on everyday situations, highlighting the ease of use and consumer benefit of the app’s latest feature. Each film focuses on different scenarios showcasing HealthifyMe’s “Snap” feature in a humorous light, emphasizing its simplicity and practicality.

       The first film depicts a pre-meal tradition in which a son, prompted by his father to say a prayer before dining, stumbles upon his father utilizing the HealthifyMe app’s Snap function for effortless calorie tracking, emphasizing the straightforwardness of the procedure.

       In the second film, a man quickly tracks the calories of a samosa at work using HealthifyMe’s Snap feature, impressing his boss with its speed and accuracy.

       The last film showcases a couple dining out where the girl effortlessly calculates the calories of her dish using HealthifyMe’s Snap feature, while the guy struggles with manual calculations, highlighting the app’s convenience.

    OWLED’s executive creative director Vaibhav Dhanda expressed his enthusiasm for the project, stating, “Working on this campaign was a fun and fulfilling experience. We wanted narratives that were relatable but at the same time subvert expectations towards the resolution. Directing the campaign was equally fun. I feel the simplicity of the ideas and films where its strongest merit and that makes the humour work better. Kudos to everyone involved in the making and to the team at HealthifyMe who gave us a wide open playground to experiment and play.”

    “Snap is the world’s first ‘Click & Forget’ food recognition feature. Our mission is to revolutionise this space and make nutrition tracking as easy and unobtrusive as possible, by using computer vision AI to detect the food items, their quantities, portion sizes, and even micronutrients in your photos. Snap then automatically logs the meal details in your HealthifyMe app, where users can review them later. We realised that it’s hard to engage with food tracking because you have to physically type and remember to log food. So we wanted to enhance this experience and increase retention and engagement.” said Sr product manager, director of design Rohan Gupta.

    Adding to this, Independent marketing consultant Aarti Samant (The Sorted Girl) “With the campaign #SnapBeforeYouEat we wanted to create a new habit when it comes to food tracking that highlights how Snap simplifies tracking experience and eliminates the need for manual input and ultimately saving a ton of time. ultimately saving a significant amount of time. All three films are designed to emphasize Snap’s core benefits: convenience, accuracy, and speed”.

  • FlyBoo Holidays unveils new TVC starring brand ambassador PV Sindhu

    FlyBoo Holidays unveils new TVC starring brand ambassador PV Sindhu

    Mumbai: FlyBoo Holidays, a rapidly growing player in the Indian travel industry, is thrilled to unveil its latest television commercial (TVC) featuring its esteemed brand ambassador, PV Sindhu. This captivating TVC marks the first instalment in a two-part series, and it’s all about the mascot, Boo the flamingo, who’s got PV Sindhu’s back throughout her busy schedule and travel adventures.

    In this inaugural campaign, PV Sindhu’s globetrotting journey takes her from Indonesia to Denmark, India, China, and all the way to the Maldives. Despite the vast distances, her travels have been smooth and stress-free, courtesy of Boo – the unwavering mascot offering constant support. The concept of Boo as a dependable mascot providing support throughout Sindhu’s travels conveys the reliability and assistance offered by FlyBoo Holidays. The commercial further embodies the promise: “Just pack your bags, FlyBoo got your back,” encapsulating the idea of seamless support for travellers, reinforcing the company’s commitment to ensuring a stress-free and enjoyable experience.

    Crafted by the creative minds at PAD, the TVC captures the essence of PV Sindhu’s travels and the unwavering assistance she receives from Boo. The mascot adds an exclusive personal dimension to travelling by providing customized advice and solutions tailored to each traveller’s needs.

    Flyboo Holidays Pvt Ltd. director and co-founder Marri Shashank Reddy stated, “We’re excited to commence this transformative journey with PAD. The Campaign is a testament to redefining travel experiences. Through a blend of creativity and technology, we aim to leave a lasting mark on the travel industry. By nurturing meaningful connections with our customers, we confidently position ourselves as pioneers in travel solutions.”

    PAD, co-founder and creative director Vivek Reddy remarked, “At PAD, we are overjoyed to be selected as FlyBoo’s strategic partner. This partnership not only ignites our creative passions but also empowers us to craft campaigns that will genuinely captivate and deeply resonate with their audience. We eagerly anticipate introducing innovative ideas and delivering compelling campaigns to enhance the flying solutions landscape.”

  • IndusInd Bank scores big at ‘Anthem Companion Programme’ of ICC Men’s Cricket World Cup 2023

    IndusInd Bank scores big at ‘Anthem Companion Programme’ of ICC Men’s Cricket World Cup 2023

    Mumbai: IndusInd Bank, a global partner of the ICC, is delighted to witness the success of the ‘Anthem Companion Programme’ at the ICC Men’s Cricket World Cup 2023, which has not just made a remarkable brand presence for IndusInd Bank, but also has deepened the engagement with its valued employees, customers and stakeholders throughout the tournament.

    Under the Anthem Companion programme at the ICC Men’s Cricket World Cup 2023, IndusInd Bank’s customers, employees and stakeholders were given the opportunity to get their children to participate in the teams’ walk out onto the field before the start of match and pay respect to the national anthems, creating a memorable experience during the Cricket World Cup. More than just a series of events, the programme enriched the overall experience with exclusive on-field access, engaging brand activations and the chance to witness some of the best cricketing action.      

    The Anthem Companion programme of ICC Men’s Cricket World Cup 2023 has created memorable moments for 1440 children and their respective parents over 48 matches spread across 10 cities, Ahmedabad, Hyderabad, Chennai, Pune, Bengaluru, Kolkata, Dharamshala, Mumbai, Pune and Lucknow fostering a sense of shared enthusiasm for the sport. Here are experiences as narrated by the proud parents whose children were part of the Anthem Companion Programme:

    Sachin Gogia, a customer of IndusInd Bank who attended India vs Netherlands match in Bengaluru with daughter Grace Gogia, expressed, “We thoroughly appreciate that our daughter Grace was given an opportunity to walk alongside the players for Anthem companion programme that was hosted just before the India vs Netherlands cricket match in Bengaluru on 12 November 2023. Our daughter was very happy with the entire experience and shall cherish this moment forever. Thank you IndusInd Bank for making our Diwali so special.”

    Below is the photo of Grace Gogia, being part of the Anthem Companion programme:

    Parameswaran GopalaKrishnan, a customer of IndusInd Bank who attended England vs Sri Lanka match in Bengaluru with his son Akhilesh Gopal Krishnan, expressed, “On behalf of my son  Akhilesh Krishna and entire family, I am very appreciative to IndusInd Bank for giving my son a unique opportunity to be with England cricket team during the Anthem Companion programme which was hosted just before the England vs Sri Lanka cricket match at Bengaluru on 26th October 2023. It was a big opportunity for my son Akhilesh and he thoroughly enjoyed every moment of being a part of Anthem Companion Programme. This day will always be remembered with a special gratitude to the IndusInd Bank.”

    Debabrata Roy, an employee of IndusInd Bank’s Bangalore branch, who attended India vs Australia match with his son Prajwal, expressed, “My son Prajwal Roy was fortunate to participate in the Anthem Companion programme which was hosted just before the start of the India Vs Australia’s world cup match at Chennai on 8 Oct 2023. As an IndusInd Bank employee and a proud father, when my son Prajwal was singing National Anthem along with legendary World Cup players, I had goosebumps watching him as one of the 40,000 spectators from the stadium and millions watching it live on their TV sets.”

    Below is the photo of Prajwal Roy, being part of the Anthem Companion programme:

    Rohit Rai Sharma, an employee of IndusInd Bank’s Moga branch, who attended the England Vs Bangladesh match with his son Navansh, shared his gratitude, “My child’s dream came true when he was accompanying his cricket idols for the National Anthem celebration which was hosted just before England vs Bangladesh cricket match at Dharamshala on 10 Oct. Being a part of the National Anthem program for the ICC World Cup Match at India’s most beautiful stadium, Dharamshala, is a lifetime memory for our seven-year-old son, Navansh. This event will help kids realise the importance of hard work in life and that dreams do come true!”

    Below is the photo of Navansh Sharma, being part of the Anthem Companion programme:

  • Volkswagen India revs up emotional appeal with ‘Whatever Diwali Brings You, We Got You’

    Volkswagen India revs up emotional appeal with ‘Whatever Diwali Brings You, We Got You’

    Mumbai: The new campaign by Volkswagen India explores the chaotic fun of last-minute Diwali preparations.

    ‘Whatever Diwali Brings You, We Got You’ is a series of four digital films that capture the imperfect yet memorable moments when plans don’t’ turn out the way they are supposed to, during last-minute Diwali preparations and Volkswagen steps in to save the day. Through humorous storytelling, the films highlight how fixing problems is a seamless and enjoyable experience when you are in a Volkswagen, thanks to the brand’s emphasis on safety and fun-to-drive.

    The first film, titled ‘A Decoration Situation,’ humorously portrays a family’s attempt to put up Diwali lights, only to realize they’ve picked the wrong size. A last-minute dash to rectify the situation becomes a memorable part of their celebration.

    ‘Same Pinch,’ the second film, takes us to a party where a girl finds herself in an unexpected outfit clash and goes back to change, only to later find out that someone else brings the same gift as hers.

    In ‘Forget-me-nots,’ the third film, a family is on their way to celebrate Diwali, when the couple suddenly recalls that the husband left behind the festive gifts. A swift U-turn in their Volkswagen becomes the solution to this forgetful moment.

    The fourth film, ‘Tight Spots,’ starts with a young boy entering the room with ill-fitting pants, leading to a spontaneous trip to buy a new pair.

    Each of these scenarios showcase Volkswagen as the solution to the unexpected festive challenges. Departing from traditional product-centric approaches in the auto industry codes of advertising, the new Volkswagen campaign focuses on warm, human-centric stories, emphasizing togetherness during the festive season. The campaign aligns with the new brand positioning of ‘You’re in a Volkswagen’ which built robust emotional equity in the market, underscoring the joy of owning a Volkswagen and how it made owners feel when they drove it.

    DDB Mudra Group CCO Rahul Mathew shared, “With ‘You’re in a Volkswagen,’ we aimed to capture the various emotions that we unlock in the lives of our customers. So for Diwali, we decided to look beyond the typical festivities and embrace the significance of little moments.”