ITV

Category: Ad Campaigns

  • Universal Sompo General Insurance unveils ‘Muskaan’

    Universal Sompo General Insurance unveils ‘Muskaan’

    Mumbai: Universal Sompo General Insurance proudly unveils “Muskaan,” a ground-breaking health insurance policy meticulously crafted with an aim to engender positive social impact and empower domestic workers and staff. Acknowledging the immense contribution that domestic workers make to the society and understanding their nuanced needs, Universal Sompo has created a customised product designed to meet their specific requirements. Muskaan is a specialised health insurance product that offers domestic workers unwavering support through seamless access to insurance that can comprehensively cater to addressing medical needs and assist them at the time of an accident.

    Muskaan is a thoughtfully curated product that is focused on catering to select important requirements of essential community members such as housekeepers, nannies or babysitters, caregivers, cooks or personal chefs, gardeners and landscapers, elderly companions, drivers and chauffeurs, and butlers. It offers comprehensive coverage under Section 1 (Health) including in-patient treatment, pre-hospitalization, post-hospitalization, domiciliary treatment, and AYUSH treatment. Further, Section 2 (Personal Accident) provides comprehensive coverage for accidental death and permanent total disability.

    Often, due to lack of accessibility, limited understanding, or simple cost consciousness such community members are unable to avail the benefits of a comprehensive insurance policy that can support them in times of a health or accident related emergency. Muskaan enables every Indian to extend the gift of health and personal accident insurance to these deserving natives who provide daily support to countless families across the nation.

    Universal Sompo’s Product Department commented, “Muskaan transcends the boundaries of a mere health insurance policy; it stands as an unwavering commitment from Universal Sompo to empower and protect. By extending comprehensive coverage to the often overlooked ‘missing middle’, we aim to bring genuine smiles to faces that need it the most. This ground-breaking initiative exemplifies our dedication to social responsibility, ensuring that even the underserved have access to essential healthcare. Muskaan embodies the core values of compassion and inclusivity, reinforcing our steadfast commitment to creating a positive impact on the lives of those who contribute significantly to our households. With Muskaan, we are not just redefining health insurance; we are shaping a healthier, more secure future for all.”

    Key features of Muskaan

    1.   Peace of mind: Experience worry-free hospitalization without concerns about room rent limitations.

    2.   Comprehensive protection: Receive comprehensive coverage that extends beyond co-payments, providing complete financial safeguard.

    3.   Cost-effective coverage: Enjoy affordable premiums that are within the boundaries of your financial constraints, without compromising on essential coverage.Cashless hospitalization across 13,000 plus hospitals having PAN India spread.

    4.   Muskaan marks a new era of health insurance, showcasing Universal Sompo’s dedication to innovation and customer-centricity. To explore the comprehensive details of this ground-breaking health insurance plan, including terms and conditions, visit www.universalsompo.com.

    5.   Join Universal Sompo in its journey to redefining healthcare standards and ensuring a healthier, more secure future for all.

  • Shalimar Paints launches ‘Upgrade Kiya Kya’ campaign

    Shalimar Paints launches ‘Upgrade Kiya Kya’ campaign

    Mumbai: Shalimar Paints Ltd., a pioneer in the Indian Paints industry with a legacy of over 120 years, is all set to launch its vibrant new campaign, “Upgrade kiya kya”. This initiative embodies the vision of transformation, encouraging its stakeholders, including dealers, partners, and end consumers, to upgrade with Shalimar’s new innovative product line and upgrade their lifestyle with paints that are backed by superior technology and R&D.

    The campaign introduces an array of products, including Hero super premium five-in-one interior emulsion, CareWood Woodcoatings – Melamine & 1K PU, Magic brushes & rollers range, and Superlac Enamel – Pu Satin. With exceptional features like Zero VOC, active stain guard technology, anti-viral defence, true tone technology, and best-in-class washability, Hero five-in-one stands as the latest market addition, offering unmatched product quality, features & performance at an affordable price. The product is certified with the highest anti-viral defence and viral reduction with non-cytotoxic properties. Shalimar Paints’ steadfast commitment to quality and innovation embodies a proactive, forward-thinking approach, showcasing its dedication to staying ahead of the curve in a dynamic consumer landscape. Encapsulating the brand’s commitment to evolution, the company is upgrading its infrastructure, investing in cutting-edge Research and Development, and revolutionising its product offerings with products that are backed by strong consumer research.

    Shalimar Paints director-sales and Marketing Kuldip Raina said “In today’s fast-paced world, the fervor for upgrades extends beyond material possessions. Whether it’s the latest gadgets, self-improvement endeavours, or personal growth, the pursuit of upgrades has become a symbol of progress in our consumer’s lives; but often, they forget to upgrade their homes and specifically home painting. With our thought-provoking initiative “Upgrade Kiya Kya”, we challenge the mindset of our consumers to upgrade their homes with HERO five-in-one paint that delivers exceptional product quality and features at an unbelievable price. It is the ultimate choice for discerning homeowners looking for a feature-loaded product at budget-friendly prices. All the products are based on consumer research taking care of their unsaid needs.”

    He further added that “Shalimar Paints is on a transformational journey that is driven by cutting-edge quality offerings, investment in the brand, R&D and infrastructure. This journey marks the pinnacle of our commitment to excellence, encompassing a transformation in our approach and vision for the future. Going forward all our endeavors will focus on not only helping our consumers but also our channel partners & influencers to upgrade with Shalimar” Shalimar Paints is on the brink of unveiling a state-of-the-art R&D center, reflecting its unwavering commitment to driving groundbreaking product development in the pursuit of innovation. Additionally, the company is building an exceptional team and fostering robust connections with consumers, servicing dealers, and painters to effectively decipher their needs and preferences. Reinforcing its commitment to an upgraded experience that transcends the conventional boundaries of paint applications, Shalimar 2.0 is enriching and revitalising every space it touches.

  • Stars or Substance? Orientbell Tiles unveils bold campaign challenging celeb endorsements

    Stars or Substance? Orientbell Tiles unveils bold campaign challenging celeb endorsements

    Mumbai: Breaking free from the glittering allure of celebrity endorsements, Orientbell Tiles is about to embark on an extraordinary journey with its latest campaign – a thought-provoking exploration of the age-old question, Stars or Substance?

    In an age where brands often ride the celeb wave, Orientbell Tiles is flipping the script. The upcoming campaign, aptly named 100 per cent tiles and zero per cent celebs, is not just about tiles; it’s a reflection on the very essence of authenticity in advertising. It takes a stand, challenging the norm that equates star power with product worth.

    Imagine a world where the spotlight isn’t stolen by A-listers, but rather, it’s the craftsmanship, innovation, and quality of a product that shines through. That’s the vision driving Orientbell Tiles, as they cast aside the need for celeb endorsements and focus on what truly matters to the consumer – by Making shopping for tiles easier.

    Barely 25 per cent of our consumers believe that most celebs use the products they endorse. More than 50 per cent want to hold celebs accountable for the claims they endorse.

    The 100 per cent tiles and zero per cent celebs campaign is an invitation to question the status quo, to ponder the authenticity behind countless celeb endorsements.

    “We are today making a bold statement: no celeb endorsements, no shallow, marketing gimmicks. Orientbell Tiles will stand proudly on its own merit. And make shopping for floor and wall tiles easier.

    This campaign is not just about our brand; it’s about the broader conversation – the choice between superficial glam and authentic substance,” shared Orientbell Tiles chief marketing officer Alok Agarwal.

    Set to unfold across diverse media channels, 100 per cent Tiles and zero per cent Celebs aims to captivate hearts and minds, not by celeb name-dropping, but by sparking a dialogue on what truly defines excellence. And customer delight. The visuals and messaging are crafted to engage, provoke thought, and inspire consumers to make choices based on the essence of a brand, rather than the celebrity attached to it.

    Join Orientbell Tiles in this revolutionary campaign as they challenge the norms, encouraging consumers to look beyond the stars and discover the genuine substance that shapes their brand.

  • PNB Housing’s campaign: Celebrating personal independence in home ownership

    PNB Housing’s campaign: Celebrating personal independence in home ownership

    Mumbai: PNB Housing Finance today unveiled its latest brand campaign, ‘Kuch apna karo, apne hisaab se jiyo’, which celebrates the essence of owning a home and enjoying the freedom of choice associated with it. The campaign suggests perceiving home loan instalments as an investment towards a brighter future, to nurture one’s dreams and passions.

    Homeownership is an emotional journey for individuals – beyond the physical walls of the house, it reflects their sense of liberation and serves as a launch pad for personal aspirations. The campaign video features a young,  modern couple exploring the idea of buying a new home so that the wife can unlock their entrepreneurial aspirations, thereby embarking on a journey towards a brighter future.

    PNB Housing Finance MD & CEO, Girish Kousgi, commented, “Owning a home represents new-found freedom and seeks to motivate individuals to take charge of their passion without experiencing the burden of financial liabilities in life. Millennials and young adults are more cognizant of becoming homeowners early in life and unleashing their true potential. Our new brand campaign encourages them to enjoy this fulfilling journey and perceive it as an investment for a better tomorrow. PNB Housing Finance recognizes the profound significance  of home ownership and aims to fulfil this dream for millions of individuals across the country.”

    The multimedia campaign has been extended across print, cinema and digital platforms, including YouTube,  Facebook and LinkedIn, enabling a wider engagement with audiences.

    PNB Housing Finance is one of the leading housing finance companies in India and offers attractive features like extended 30-year repayment tenure, loans up to 90 per cent of property value, easy application process, doorstep service, and timely disbursement of loans, among others. Further, its digital onboarding platform ACE facilitates a seamless journey for customers, right from KYC and verifications to disbursements and loan account management. 

  • Fortune Chakki Fresh Atta’s latest TVC celebrates ‘Roti Ki Mehnat’

    Fortune Chakki Fresh Atta’s latest TVC celebrates ‘Roti Ki Mehnat’

    Mumbai: Adani Wilmar, one of the largest food and FMCG companies in India, has launched a new TV commercial (TVC) spotlighting the exceptional ease and convenience that Fortune Chakki Fresh Atta brings to the lives of families, thus reinforcing the brand’s message of ‘Roti Ki Mehnat’. It highlights the product’s outstanding qualities, featuring a perfectly ground chakki atta that absorbs more water and is easy to knead.

    Set to go on air today, the TVC narrative leverages the theme of the campaign – ‘Roti Ki Mehnat’– that comes to the fore in a heart-warming narrative, featuring a working woman who returns home after a demanding day. What unfolds next is a tale of harmonious synergy and bonding between a young working couple as the woman effortlessly crafts perfect rotis using the easy-to-knead Fortune Chakki Fresh Atta.

    The interaction that ensues when the man breaks a chunk of the roti to feed his wife not only showcases the qualities of Fortune Chakki Fresh Atta, but also depicts the harmonious bond that modern couples share, supporting each other’s aspirations and sharing responsibilities. The easy-to-knead nature of the brand’s Atta offering also plays a pivotal role in enabling the couple to prepare flawlessly soft rotis with ease, adding convenience and joy to their lives. The TVC campaign will be extended across digital platforms like YouTube, Instagram, and Facebook for maximum visibility.

    Speaking about the TVC, Adani Wilmar associate VP, marketing & sales Vineeth Viswambharan said, “Fortune Chakki Fresh Atta is one of the fastest-growing brands in the category. Consumers vouch for its consistently great quality, which makes it easy to knead and consistently deliver soft rotis. Over the years, we have come to better understand our consumers and their lives, as well as the role that Fortune plays in their lives. We seek to make their lives a little easier through a perfectly ground atta that is easy to knead and makes delicious soft rotis. This film is a labour of love, a tribute to the lives of those we serve. Of the trials and tribulations of earning our daily bread (Roti Ki Mehnat). Of the warmth & harmony of Indian homes today. Of the shared responsibility among couples to balance home and work. We hope it will touch you, the way it touched us.”

    Ogilvy South chief creative officer Puneet Kapoor said – “While contemplating the product proposition of a flour that effortlessly binds, we recognized the irony: easy to knead, yet hard-earned. This reflects the daily struggle of numerous Indian middle-class families, where couples toil tirelessly, whether in the workplace or as homemakers, just to put bread on the family table. This ad is an ode to such working-class heroes.”

    Ranked number two in the industry, Fortune Chakki Fresh Atta is available in packs of 500 gm, 1 kg, 2 kg, 5 kg, and 10 kg. The company runs a network of state-of-the-art wheat atta & flour facilities across the country, where it produces Atta, Rawa, Suji and Maida for fresh supply across geographies. Earlier this year, the company entered the whole-wheat category with the Fortune brand by launching four variants, viz., Sharbati, Poorna 1544, Lokwan and MP Grade 1. Fortune Chakki Fresh Atta promises 100 per cent Atta, 0 per cent Maida, the traditional Chakki process, high-quality wheat, the promise of soft roti, and ease of kneading. The launch of this new TVC marks another significant step for Adani Wilmar as it continues to grow its portfolio, which focuses on high-quality consumer goods products.

  • Haier launches ‘Perform Big, Silently’ campaign

    Haier launches ‘Perform Big, Silently’ campaign

    Mumbai: Haier Appliances India (Haier India), the global leader in Home Appliances and the World’s Number 1 brand in Major Appliances for 14 Consecutive Years* today announced its unique campaign- ‘Perform Big Silently’ featuring powerful women achievers of India. Haier’s new campaign is an extension to its ‘Silent Performers’ campaign that acknowledges the determination and efforts of Indian women achievers who continue to ‘Perform Big, Silently’, in their respective fields and make India proud with their achievements.

    Haier’s digital video series – Perform Big, Silently, gives a peek at the stories of outstanding women achievers, leaders, CXOs, and entrepreneurs. The series features remarkable women who candidly share their unique perspectives, inspiring journeys, challenges, and invaluable lessons learned throughout their illustrious careers. Being a tribute to the powerful women visionaries listed below, this campaign will showcase their unassuming yet powerful presence, in parallel with Haier India’s best-in-segment washing machines powered by the direct motion motor.

    ●    Da Milano marketing director Shivaani D Mallik: Mallik entered the business back in 2007 when Da Milano had only two stores and took up the challenge of expanding the brand across horizons and successfully managed to achieve unprecedented success today.

    ●    Natwest Group director Sudeshna Banerjee: A dynamic leader and transformation professional with over 23 years of successful strategic business experience across leadership and employee engagement, Banerjee is leading a power packed team that is responsible for coaching senior leaders, coaching Talent and first-time managers across Natwest India.

    ●    YogaPreneur’s Sharan Khanna: Khanna, quit her corporate career from Red bull. After 14 years of her corporate stint, she invested in her passion for Yoga, today she is an expert and an advocate for holistic wellness.

    ●    Mishry Reviews founder Tanu Ganguly: A broadcast media executive with over 18 years of experience, Ganguly found her calling with Mishry Reviews where she focuses on in-depth reviews of kitchen appliances and cooking tools.

    ●    Amaltaas CEO & founder Neha Saida Mehta: After working in the corporate sector for over 15 years, she decided to jump into the ‘start-up’ scene with her fashion and fine jewellery brand called Amaltaas, to bring about a revolution to this space.

    Through captivating personalities, compelling storytelling, and expertly crafted narratives, the ‘Perform Big, Silently’ campaign will capture the essence of these women that make them great in everyday life and inspire generations to come. Talking about the campaign, Haier Appliances India marketing head Priyanka Sethi marketing head  said, “Corporate women achievers are the architects of success, constructing dreams into realities with grace, determination, and relentless ambition. Our latest campaign, ‘Perform Big Silently’, is a tribute to the countless women who have made remarkable contributions in their respective fields, often without the recognition they deserve. Similar to our innovative products, these women embody the essence of high performance delivered with grace and calmness. In line with Haier’s commitment to delivering product excellence, we are celebrating these powerful stories, drawing inspiration from them and saluting these extraordinary women. Staying true to our brand ethos of Inspired Living, this campaign reflects our commitment to quality, innovation and performance.”

    Campaign storyboard: This campaign reflects how the brand mirrors its values and convictions with the real silent performers of India who have a passion to excel and are focused to ‘Perform Big, Silently’. The video series gives a center stage to women achievers and highlights how they have pushed boundaries to become thought leaders in their industry, sector, and fields. Their commitment and hard work coincide with Haier’s philosophy of ‘Inspired Living’. Through their riveting stories, these women continue to lead by example, inspiring several others to break barriers and question the status quo to emerge victorious. Haier salutes and celebrates their excellence, performance, and strength that act as an inspiration to live better and bigger, not just louder.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Haier India (@haierindia)

     

    Corporate women are always on the go and hence they need smart appliances like Haier washing machines, which resonate with their true spirit. When it comes to campaigns, Haier always displays originality and innovation in its overall conceptualization and communication. Following the core brand philosophy of ‘Inspired Living’, Haier derives inspiration from listening to the consumer needs to create solutions that complement their evolving lifestyles.

    This is the third series launched by Haier under the larger campaign theme of ‘Silent Performers’, first introduced by the brand in 2019 with India’s ace sportswomen – Dipa Karmakar, Hima Das, and Simranjit Kaur. The second leg was launched in 2021, where Haier saluted notable women highfliers – Indian mountain climber – Dr. Arunima Sinha; India’s first woman commando trainer – Dr. Seema Rao; Indian Female Chess Grandmaster – Harika Dronavalli; and Female Mountain Biker – Anissa Lamare. The campaign showcases the consistent effort of Haier to give the spotlight to women achievers who have pushed boundaries in the pursuit of their passion, going against all odds to let their success speak for itself. Through this theme of ‘Perform big, Silently’, Haier highlights its latest Super Drum Series of Front Load Fully Automatic Washing Machines which features one of the biggest drums in India. 

  • Manforce Condoms collabs with SAATHII in the commitment to eradicate AIDS by 2030

    Manforce Condoms collabs with SAATHII in the commitment to eradicate AIDS by 2030

    Mumbai: Marking the occasion of World AIDS Day, Manforce Condoms from the house of Mankind Pharma launched the #SafeTiesToSaveLives campaign in collaboration with SAATHII NGO, supporting the country’s pledge to eliminate HIV/AIDS by 2030. The brand joined forces with SAATHII to create awareness around the sensitive issue of HIV/AIDS.  

    Abiding by the theme of ‘Let Communities Lead,’ the entire campaign was devised with the purpose of establishing a strong lifelong relationship with the communities to help them save numerous lives with valuable information. Conversations around HIV/AIDS are considered still a taboo in our society, which offers resistance to achieving the goal of ending AIDS as a public health threat in the country. Considering the gravity of the situation, community-led initiatives play a crucial role in enlightening the masses about the nuances of the infection (HIV) and disease (AIDS). In the process, the brand aspires to normalize conversations around safe sex to get rid of the prejudice harbored by people.

    Working towards achieving the noble cause, Manforce Condoms, in collaboration with SAATHII, is organising on-ground activities as part of the campaign to build a strong connection with the communities. The activities were directed to encourage and improve access to family planning counseling and services for women living with HIV. Aimed at fostering trust, innovating, and ensuring service implementation among communities living with, at risk of, or affected by HIV, the entire initiative was focused on empowering the vulnerable group.      

    In the pursuit of amplifying the message, the activity has begun in few cities and will be conducted in 50 districts to inculcate awareness among the masses. To ensure a better reception of messaging amongst the audience, IEC kits are being distributed to sensitize the community on the importance of family planning, healthy living with HIV, and rights to PLHIV in reference to the HIV/ AIDS Act 2017. At the same time, felicitation programs are being organized to commemorate and acknowledge the efforts of women community leaders in providing services to HIV+ pregnant women.

    Speaking on the occasion, Mankind Pharma Ltd vice chairman & managing director Rajeev Juneja said, “To witness a change in the world, it is very important to bring about a change in the communities as it forms an essential part of society. On similar lines, to bring about a positive change in the perception of people around sensitive issues such as HIV/AIDS, it is imperative to drive awareness at the grassroot level to steer them clear of any prejudice related to the disease. Along with this, such initiatives help empower the affected communities to stay abreast of their rights to live a responsible and respectful life.”

    Elaborating on the same, SAATHII country director Dr. Sathish Kumar said, “We have observed that in several situations, People Living with HIV are unaware of their legal rights and also lack the information needed to plan their family. In order to support them get access to a quality life, it is important to conduct such on-ground activities at regular intervals to shape the change we expect to see in society.”

    To maximise the reach of the message, the campaign video was made live across social media platforms. This was in perfect confluence with the purpose of establishing an irrevocable bond with the audience to foster a progressive society.

     

  • Lionsgate Play lights up your Christmas with these amazing hits!

    Lionsgate Play lights up your Christmas with these amazing hits!

    Mumbai: Who knew Bruce Willis was just the Santa we needed this Christmas! Bringing to your screens the Hollywood legend’s infamous Detective Knight trilogy, Lionsgate Play is ready to gift you all three of Bruce Willis’ films for a family binge-watch like no other. In keeping with the holiday spirit, and lightening the mood, we have Emma Stone’s The Curse, a comedy drama series that is bound to leave you on the floor uncontrollably laughing. But if you are looking for a slightly intense watch, Lionsgate Play has you covered with Maggie Q’s Fear The Night, an action thriller to keep you at the edge of your seats. So grab some eggnog and settle in for a packed December, only on Lionsgate Play!

    Exclusive to Lionsgate Play

    Movie Premiere

    Detective Knight: Rogue – release date: 1 December 2023

    Bruce Willis stars as the stone cold detective James Knight protecting Los Angeles from criminals. However as the city prepares for Halloween, mask-wearing armed robbers threaten the peace and critically wound detective James Knight’s partner in a shootout following a heist. What ensues is adrenaline-filled, gripping action that will leave you wanting more.

    Detective Knight: Redemption – release date: 8 November 2023

    This sequel sees Bruce Willis as Detective James Knight in custody in New York, as he finds himself in the middle of a jailbreak led by The Christmas Bomber, a brutal fanatic whose Santa Claus disciples are terrorizing the city. With the promised return of his badge in exchange for taking out the terrorists, the steely-eyed Knight doles out mercy for the just…and merciless justice for all the rest.

    Detective Knight: Independence – release date: 15 December 2023

    The end to this trilogy sees Bruce Willis return to his best as Detective James Knight, when a last-minute assignment to the Independence Day shift turns into a race against time. Can Detective Knight stop an unbalanced EMT worker who’s posing as a cop? Hold your breaths as this action film delivers more twists than you can imagine!

    Fear The Night – release date: 22 December 2023

    Stay on your toes for Fear the night has twists and turns like you wouldn’t believe. This is the story of eight women who gather for a bachelorette party at a remote farmhouse in the California hills. They’re soon interrupted by the arrival of masked intruders who surround the place and begin shooting arrows at the home and the guests. Now it’s up to Tess, a military veteran, to lead the women in a final stand as they fight back to save themselves and survive the night. Maggie Q leads the line as Ito Aghayere, Philip Burke, and James Carpinello support.

    Series premiere

    The Curse – release date: 29 December 2023

    The Curse, a genre-bending comedy series starring Emma Stone and Benny Safdie, sees the relationship of a newly married couple get disturbed by an alleged curse as they try to conceive a child. Chaos reign supreme in this comedy drama as they experience this curse while co-starring in their new HGTV show. So prepare to have your funny bone tickled with this one!

  • National Geographic India launches ‘Mission Clean Air’ campaign

    National Geographic India launches ‘Mission Clean Air’ campaign

    Mumbai: This National Pollution Control Day, National Geographic India, a brand with a rich legacy of authentic, impactful storytelling, has launched the ‘Mission Clean Air’ campaign to spread awareness about air pollution and its ill effects. The campaign aims to educate audiences about the power they hold to drive change and take adequate steps to curb it.

    The campaign comprises of a series of thought-provoking content about the air emergency affecting all of us. It will highlight the journey of changemakers like Tejas Sidnal and Vidyut Mohan, whose extraordinary endeavours have reshaped our world for the better. They will passionately recount their transformative journeys, motivating audiences to be catalysts for positive change in the air we breathe. The brand also plans to integrate the campaign through its TV channel with the documentary ‘Airpocalypse’ and release a series of informative content across its social platforms, aiming to inform and engage the masses about this pressing issue from 1 to 6 December.

  • BlinkX celebrates Indian investing mindset in #MadeForTheMarket campaign

    BlinkX celebrates Indian investing mindset in #MadeForTheMarket campaign

    Mumbai: BlinkX, India’s first client-tech company, has launched a series of digital brand campaigns, #MadeForTheMarket, aimed at highlighting the significance of a trusted tech partner throughout the investing journey for Indian investors. BlinkX’s latest captivating video campaign celebrates the essential qualities of research, precision, and patience required in the trading realm, which resonates with a broader-line Indian personality. A series of three ad films showcases instances where such qualities are brought to life, making us aware as how Indians are a natural fit to participate in the capital markets. The ad campaign received overwhelming support from investors and achieved a significant milestone, surpassing 2.70 million views.

    Each of the engaging videos focuses on a distinct aspect of trading prowess, whether an aunt playing the role of an investigator by using her sharp skills to do a background check of a to-be bride’s suitor – a home buyer who pays meticulous attention ensuring every nook and cranny of the property is perfect – or a father to teenage children who does not give into the temptation of selling a precious heirloom the first chance they get, but patiently wait until the perfect opportunity arrives.

    While reminding every Indian of the skills in their DNA that make them born investors, the #MadeForTheMarket campaign is not primarily designed to influence viewers to have an association with BlinkX – rather it is just a visual narrative approach to ignite self-reflection in the audience of their own capabilities which may not have been explored till now towards investments.

    BlinkX MD Gagan Singla said, “We are excited to introduce our #MadeForTheMarket campaign, a unique exploration of the qualities that define successful traders and investors. In the world where products, features and pricing plans are hailed as the main protagonists in almost all brand marketing stories, we wanted to bring focus on our biggest asset – our fellow Indians who keep us motivated to persistently innovate and elevate brand experience. The campaign moves beyond promotional efforts while taking a stance that every Indian is blessed with a gene for investment – it’s just about unleashing the right attribute, preferably with a right partner, who can be anyone. We will continue to walk this path and unearth more such campaigns by keeping such inspiring approaches to investments at the epicentre, and while doing so, we hope we can get a smile on our viewers as they come across our videos on various social platforms and rediscover themselves.”  

    1. From Investigator to Investor: Unleash your inner Sherlock as you are – https://youtu.be/6l9D4gsGAU4 (celebrating the Indian mind-set towards research)

    2. Precision Investing is the name of the game. Is your Financial DNA  – https://youtu.be/l5qTqSnnq5Q (Bringing out the acumen for details and cautiousness in an Indian)

    3. Patience Unveils the ‘Asli Keemat’ of Being Invested. Are You –

    https://youtu.be/nm5P4-ej8nA (focussing on the ‘waiting for the right opportunity” approach).