Mumbai- The reason why Society Tea has withstood the test of time over many decades is because of its consistent taste, vouched for by generations within the same family, across Maharashtra. That’s because this promise of freshness comes from a family steeped in tea legacy. We proudly say ‘By the tea people. Of the tea people. For the tea people.’
Society Tea’s latest print, outdoor, retail, television and online campaign further illustrates this promise of freshness that most of Maharashtra enjoy every morning, and throughout the day.
To amplify its freshness story, in this campaign, Society Tea went back to the source of freshness – the tea gardens.
There’s a certain inherent charm and appeal associated with the verdant landscape sprawling across the vista like a carpet of tea leaves.
Society Tea director Karan Shah said, “The Idea is to convey that the freshness of Society Tea is as fresh as if it’s plucked right from the tea garden. Flush with Taazgi. The tea picker in the tea garden is an imagery we all readily associate with. All we did was, replace the tea basket with the Society Tea pack.”
He further adds, “And in terms of execution, we wanted to create a mood – the misty mountains, the tea pickers, earthy tones, ambient texture and in the case of the film, a gentle reveal of the pack in the end…almost as if a matter of fact.”
Mumbai: Personal care brand Clensta has unveiled its new campaign #TheBetterWay along with its partner and investor Parineeti Chopra. The campaign urges consumers to refrain from becoming creatures of habit and to keep evolving from making ‘good’ to ‘better’ living choices.
In a 30 -second video, Chopra talks to viewers about how she always chooses the ‘better’ option over the ‘good’ option when she is making the littlest of decisions every single day – “Black is good, but White is better. Pear is good, but Apple is better. Personal care products are good but Clensta products are BETTER”, she says in her video. Fans of the actor have tapped on to this trend and have started engaging with the reel sharing their ‘X is Good, Y is Better’ versions. The brand is also set to throw #TheBetterWay challenge on Social Media to create more buzz around this campaign.
Clensta offers a range of innovative, science-backed personal-care products across categories formulated at IIT-Delhi. These products are created to revolutionize households worldwide by offering consumers better choices. The Clensta range not only ensures better care, results and experience but also a better outlook towards the environment.
“At Clensta, our commitment to philanthropy shines through our ‘Buy 1 Give 1’ initiative, integral to #TheBetterWay Campaign. With each product sold, we pledge to donate a bottle of clean drinking water, contributing to positive social impact. Building on our success of conserving 1 billion liters of water through our Waterless Bath and Shampoo range, this campaign aspires to donate an additional billion liters of clean drinking water. #TheBetterWay campaign serves as a beacon for mindful choices, urging individuals to consistently embrace a more sustainable lifestyle,” said Clensta founder Puneet Gupta.
In a groundbreaking move under the #TheBetterWay Campaign, Clensta is revolutionizing its commitment with the #Buy1Give1 pledge. The campaign’s momentum has surged with the strategic dissemination through nearly 50 Digital Screens across prime locations of Delhi NCR, creating a visually stunning narrative for ‘better’ changes. The brand has also launched a series of Digital Films featuring Parineeti Chopra and Sandeepa Dhar. Further, collaborating with influential Social Media personalities, Clensta is actively steering the conversations around #TheBetterWay.
“Our campaign is designed to make you think about your choices and not hesitate to always choose the better option, even though you feel that what you have is good enough. When we research and create products for you, that’s how we think. ‘Green aloe is good, but red aloe is better!’ Our lives are shaped by the choices we make so, let’s make the better choices,” said Chopra.
Mumbai: ASCI (The Advertising Standards Council of India) and UN Women convened the Unsterotype Alliance (UA) launched their collaborative study on Diversity and Inclusion (D&I) in the Indian advertising world. The report is prepared by ‘Kantar’ a global brand research partner to study critical components in the corporate world pertaining to ESG. ESG (Environmental, Social, and Governance) are the important parameters on which the foundation of a modern company is based. The joint report by D & I representation along with ASCI highlighted some keynoting which is attributed to diversification of the workplace without any discrimination on based on caste, religion, colour, creed, social status, gender, sexual orientation, etc. To discuss this issue notable people came together to push awareness of D & I brands. Filmmakers, journalists, LGBTQ workers, corporates, and artists were presented at the venue.
As need of an hour Diversity and Inclusion D&I data unveils new insights of new Indian advertising standards which are ‘ Inclusive’ in nature. In the last few years, digital transformation made some robust changes in advertising. Regardless of platform whether it is online, offline, print, digital, or in audio-video format. Starting from after the colonial period till now advertising standards have changed over a period of time. For example, the short duration of advertising TV commercials has to deliver a social message along with product specifications along with its advantages. However, the advertising council promotes maintaining the dignity of different sections of society across demographics.
The inclusive nature of advertising helps the brand to promote fairness and safety in the workplace and create a favorable atmosphere. This report mapped diversity in 28 countries with key dimensions over different D & I parameters.
As per data suggest 33 per cent of consumers across the world, and 48 per cent of Indians expressed the need for inclusivity. This changing atmosphere helps brands to take necessary steps for inclusivity in brand promotion and awareness. A sample size of observations taken from Ads aired from October 2023. Coupled with the extensive analysis of Kantar extensive analysis of advertisements indicates the steady improvement in DEI in India. In advertisements representation of diversity with regards to LGBTQ (Less than 1 per cent), people with disabilities (less than 1 per cent), and senior citizens (4 per cent) which is less than expectations.
While women’s representation in advertisements the sticky stereotype image is considerable size in several advertisements, key findings suggest the quick redressal of the problem. To throw some light on inclusivity, more women are portrayed with fair skin tone (58 per cent vs 25 per cent of men on screen), Less diverse physical appearance (39 per cent were shown as slender vs 16 per cent of men on screen), Low nontraditional roles (17.5 per cent of women depicted as sole caregiver vs 3.5 per cent characters), and less authoritative (with male characters three times more authoritative than their female counterparts.) Specifically, women tended to be shown as younger with 86 per cent between the age bracket of 20 to 39 years of age compared to 62 per cent of men.
An important question arises when the diversity metrics are evaluated in line with the ROI (Return on Investments) of the advertisements. At the end of the day the advertisers try to explore all available opportunities with an assessment of D & I advertisement content along with its ROI. Gradually the bundle of creative advertisements can have a positive impact with progressive advertisements. In the last few years target consumers (TC) expect to see reformed advertisements to promote inclusivity. The Study of Unsterotype Metrics or UM, designed by Unsterotype Alliance with ‘Kantar”. This research study uses imperial data to understand the impact on ROI for brands with reformed inclusive advertising.
The reason for promoting inclusivity at the summit is to understand ‘Unity in Diversity’. Notwithstanding in today’s advertising world, it is difficult to measure the indirect nature of biased advertisement. To promote fair and transparent advertising research needs to understand brand practices, case studies, different demographics, target audiences, products, D & I in changing times. Customer-centric perspective can help the brand reach grass root level.
While commenting on brand and society inclusion, ASCI CEO and secretary general Manisha Kapoor said, “There is no doubt that advertising shapes society, Indian advertising is missing with diverse and inclusive narratives that can provide a real edge to brands as can be seen in the study. Along with the Unstereotype alliance and other partners ASCI would like to nudge and support the advertising industry in getting its DEI representation right. The opportunity to include diverse perspectives and stories is a powerful one and the event showcases the immense benefits both brands and society can derive from such progressive inclusions.”
Despite the limitations of advertising good advertisements can create an impact in the minds of consumers. Not only does it help the brand to sustain but encourages brand ‘Recall’. It is invisible goodwill that can be amplified through sustainable brand awareness with ESG. The mandatory compliance of ESG helps to promote the brand without any malpractices.
For future advertisers, it can create a significant impact on the way of advertising in Indian society.
Mumbai: The Global Best of the Best Effie Awards crown the most effective campaigns from all the Grand and Gold Effie winners across the globe in the fray.
The Global Best of the Best Awards 2023 has announced Ogilvy India (with Wavemaker India) as the winner of the Global Grand Effie in experiential marketing for Cadbury Celebrations – Shah Rukh Khan My ad.
After bagging the coveted Cannes Titanium last year and an Effie APAC this year, Ogilvy India now adds the Global Grand Effie to their cap for the Shah Rukh Khan My Ad campaign.
A first-of-its-kind Diwali campaign where Ogilvy India and Cadbury Celebrations worked together to extend a helping hand to small businesses across India that were struggling hard to survive the pandemic’s crippling effects.
How? Through a timely and purposeful mix of data and generative AI, the Cadbury Celebrations Ad featuring India’s biggest brand Shah Rukh Khan doubled up as a personalised ad promoting countless small businesses.
Ogilvy India deputy chief strategy officer Ganapathy Balagopalan said, “Christmas has arrived early for Ogilvy India, and we are delighted. It’s taken a village to pull this campaign off and we are happy it has made the impact and difference we hoped for.”
Mumbai: Sleepables from the house of Centuary Mattress has launched a campaign featuring brand ambassador PV Sindhu for its Sleepables mattress range. The TVC accentuates the blend of affordability and luxury, emphasizing the reversible mattresses’ durability and customization. The TV commercial also highlights the affordable, durable, and customizable Sleepables mattress range from Centuary providing the necessary comfort and durability to facilitate restful sleep.
The campaign also emphasizes that sleepable mattresses come as a convenient bed-in-a-box. The collection includes a Hybrid memory foam pocket spring mattress, Bonnell spring mattress, and Ortho memory foam mattress. Another additional benefit of the Reversible Dual Comfort Sleepables mattress range is that they can be flipped over and can be used the same way.
Centuary Mattress executive director Uttam Malani said, “At Centuary Mattress, our commitment to customer satisfaction drives us to create mattresses that redefine comfort for a truly rejuvenating sleep experience. Our collaboration with PV Sindhu brings a playful musical narrative, providing a unique peek into the mattress preferences of Gen Z and millennials. We aim to inspire individuals to discover the delight of sound sleep on our certified mattresses, tailored to resonate seamlessly with their modern lifestyles and preferences. ”
Customers can order mattresses from their website or any leading marketplace. The chosen mattress size will be delivered to their homes, vacuum-packed in a box.
Looking ahead, Centuary has ambitious expansion plans. It aims to increase its retail footprint in western and eastern markets, growing the presence among multi-brand dealers from 4,500 to 10,000 outlets. Additionally, the brand plans to boost the number of exclusive brand stores from 450 to 700 and launch at least 100 exclusive experience stores by 2025. Technological advancements, including AR and 3D renders, are also in the pipeline to enhance user experience and drive further growth.
Mumbai: Embracing the true spirit of World Brandy Day, Mansion House Flandy launches its brand proposition, titled ‘Welcome The Now’ on Digital today through an exciting music video campaign that is a celebration of the distinctive and disruptive flavors of its latest offering.
Launched in collaboration with Big Bang Music and Collective Creative Labs, the music video is a testament to the power of intergenerational friendships. The music anthem sparks conversations, openness and celebrates the richness of connections made when people from different age-groups become friends.
Spread across key South Indian target markets, the campaign celebrates World Brandy Day in an interesting way by converging generations through a vibrant musical anthem.
Crafted by the acclaimed music director Yashwanth Nag, the anthem features the dynamic vocals of Vedala Hemachandra & Damini Bhatia as the lead music duo complimented with Suparna Vontair, renowned for her role in ‘Modern Love Hyderabad.’
Elevating the tempo further, the song boasts an animated rap segment by AsurA and Nawab Gang, luminaries of Hyderabad’s hip-hop scene.
Complementing the vibrant musical composition is an invigorating 3.18 mins music video, directed by the acclaimed Dibya Chatterjee. This visual feast skillfully captures the campaign’s essence—spontaneity and simplicity that foster cross-generational friendships. Chatterjee’s lens brings to life a rich tapestry of visual storytelling with Flandy’s exuberance.
Apart from a robust performance marketing campaign as part of the campaign marketing efforts, the brand has collaborated with top Telugu influencers, including actor cum professional basketball player Arvind Krishna, accomplished actress-model Tejaswi Madivada, and charismatic comedian Gully Boy Riyaz who feature in the video & add a dynamic touch to the campaign’s narrative.
Through the brand proposition, the brand manages to redefine the norms of spirits marketing by using the power of music to drive home key messages of shared wisdom, breaking societal stereotypes, bridging generational divides, and celebrating key moments of life to the fullest
Tilaknagar Industries chief marketing officer Ahmed Rahimtoola shared his excitement, stating, “We are delighted to launch our latest brand proposition “Welcome the Now” featuring an energetic music anthem that creates a captivating experience through a powerful music video. This reinforces Mansion House Flandy’s commitment to living in the present moment. We are dedicated to enriching our customers’ lives, empowering them to create lasting memories, and cherishing meaningful connections spanning across age groups.
Mansion House Flandy exemplifies our commitment to innovation and market expansion, leveraging the Mansion House brand’s recognition and credibility. With Flandy, we’re embarking on a journey to create a captivating new category, offering a range of enticing flavors that will captivate young consumers.”
BGBNG Music CEO Gaurav Wadhwa emphasized the campaign’s unique nature. The “Welcome the Now’ campaign truly embodies the spirit of diverse collaboration and innovation. Bringing together a diverse pool of artists and talents for this anthem has been an inspiring journey and seeing them seamlessly come alive in the music video has been truly rewarding. We aimed for delivering a unique campaign, and I’m proud to say this anthem stands as a testament to that dedication.”
StoryBoats CEO Antony Rajkumar who leads the brand strategy and creative mandate for the Mansion House portfolio, explained, “Flandy isn’t just a drink; it’s a disruptive flavor innovation in the Brandy category. We envisioned more than a conventional campaign; we conceived a movement that celebrates life, friendships, and the vibrant spirit of now. Beyond a beverage, Flandy is a catalyst for a cultural shift. This campaign is a meticulous fusion of insights, strategy, and creative direction—aimed not just at selling a product but at redefining the entire conversation in the spirits industry.”
Mumbai: Bayer Pharmaceuticals Division in India has launched its compelling “#ReadyToSlowDown” campaign, in partnership with the Indian Society of Nephrology to urge individuals in India to embrace a health-conscious, as well as kidney-conscious lifestyle.
“#ReadyToSlowDown” campaign is an urgent call to action in India, where 101 million people (11.4 per cent of the country’s population) are estimated to be living with diabetes, according to a new study published in Lancet. In addition, there is a critical link between the rise of diabetes and chronic kidney disease (CKD) – approximately one in three adults with diabetes has CKD. This is exacerbated by kidney failure-related deaths in India surging 38 per cent in the past decade (2001-03 to 2010-13), underscoring the need for improved awareness.
The campaign hashtag “#ReadyToSlowDown” is a challenge to the lifestyle choices people make as they race through their daily lives, often at the expense of their own health and well-being. Starting with creating awareness that is contrary to popular belief, people don’t have to go fast to be strong, it will be the slow and steady individuals who will eventually “win the race”. The campaign cleverly connects such deliberate choices in managing health parameters like obesity, blood sugar, blood pressure, diet, sleep and exercise to the slowing down of kidney progression, especially in diabetes patients and people with a family history of diabetes and CKD.
Bayer Pharmaceuticals India MD Manoj Saxena said, “Chronic Kidney Disease is a silent killer, as most people don’t have any symptoms for many years, and by the time it is detected, for many it’s already too late. At Bayer, we are committed to working with Healthcare Professionals (HCPs) to advocate the early diagnosis of CKD in Type 2 diabetes patients and provide adequate patient support. #ReadyToSlowDown is a mindful reminder that every day presents a golden opportunity to make the right lifestyle choices, particularly in managing diabetes and the risk of CKD.”
Fortis Escorts, Delhi principal director – Nephrology Dr Sanjeev Gulati said, “End stage kidney failure is irreversible and the only treatment options are dialysis or kidney transplant. With the pressing burden of CKD in India, the Indian Society of Nephrology is working closely with Bayer and #ReadyToSlowDown campaign to empower individuals to make positive changes and to be informed of how they can effectively slow down kidney damage. One of the ways to make this change, especially for high-risk patients is to go for a urine albumin-creatinine ratio (uACR) test.”
Emphasizing the critical need for awareness of CKD Indian Society of Nephrology secretary Dr Shyam Bansal said, “An alarming 38% surge in kidney failure-related deaths over the past decade, demands that we make deliberate health choices. The interconnected rise of diabetes and CKD calls for a shift in mindset and a commitment to a health-conscious lifestyle. Winning the race for strong kidneys is not about speed, but steady choices we make every day – that can slow down the kidney damage, especially for those with diabetes or a family history of CKD.”
Bayer and Indian Society of Nephrology (ISN)’s collaboration kicks off exclusively in India in November 2023 in conjunction with World Diabetes Day and will run for four months till World Kidney Day in March 2024. The campaign kicks off with an emotional film that captures the essence of making deliberate choices and slowing down the pace of life, as well as kidney disease progression in people with diabetes. Promoted through integrated media channels, including social media platforms, influencers, and traditional media), #ReadyToSlowDown will be the central hashtag for tracking and sharing campaign content.
Supporting the important initiative on the ground, Aman Gupta managing partner – Health practice Asia Lead, SPAG / Finn Partners noted, “The correlation between diabetes and CKD is one that most people do not pay attention to or cannot relate with until someone in their family encounters it. Together with Bayer and ISN, we hope that #ReadyToSlowDown campaign will prompt a mindset shift for people at risk in India and allow them to slowly learn how to take incremental steps towards leading happier and healthier lives.”
Mumbai: HDFC Bank announced the launch of a PayZapp campaign. The campaign features actors Tiger Shroff, Prabhu Deva and Kapil Sharma utilising their immense popularity for a wide consumer connection.
The tongue-in-cheek campaign, conceptualised by Wondrlab India, a martech network, includes three films featuring the three actors wherein each showcases a range of payment choices that PayZapp offers. The campaign came from the insight that some people live their whole lives without having choices, but now they do not have to, at least when it comes to payments.
HDFC Bank group head, chief marketing officer and head direct to consumer business Ravi Santhanam said, “With PayZapp, we have revamped the payment experience for all consumers extensively, making the journey smoother and easier – be it via UPI, cards or PayZapp wallet. It is not just a payment app; it is a lifestyle enabler. We want to reach every part of the country aiming to be the preferred choice of payment app for consumers. The three films on PayZapp have beautifully captured the essence of our brand message.”
Wondrlab India the CCO and co-founder Amit Akali said, “We took a contrarian approach while conceptualising the campaign. We explored how we can drive the point of unlimited choices by showing the viewers what happens when they don’t have a choice in life. That is why, we cast the celebrities most known for something, tired of only being seen in those specific roles and wishing for more choices.”
Mumbai: Diataal D, an emerging multi-vitamin brand has roped in Malaika Arora in its latest campaign #DilChaheSirfDiataalD. Diataal D is a highly efficacious and differentiated multivitamin with added Vitamin D.
#DilChaheSirfDiataalD campaign leverages tongue-in-cheek humour to drive home the message about the importance of vitamin D for well-being and a healthy heart. Through this campaign, Malaika urges consumers to switch to Diataal D, a highly efficacious multivitamin with added vitamin D. Malaika will be seen endorsing Diataal’s range of nutritional supplements and the collaboration is expected to strengthen Diataal’s presence among health-conscious consumers across India.
Diataal D is marketed by USV Consumer which also markets Sebamed range of personal care and baby care products in India. Diataal range of products is part of its newly launched food & nutrition division.
USV Consumer (Sebamed) president Shashi Ranjan shared, “We are committed to bringing positive changes in the lives of consumers by offering science-backed highly efficacious beauty and wellness products. Food & Nutrition is the latest addition to our consumer business portfolio with a mission to transform the well-being of our consumers. We are thrilled to have a wellness enthusiast like Malaika Arora on board as the brand ambassador for the Diataal range of supplements and I am sure this will bolster our presence amongst millennials.
Speaking on her association Malaika said, ”I strongly believe that a healthy physique and a strong heart reflect one’s personality. The #DilChaheSirfDiataalD campaign emphasizes the significance of vitamin D in promoting a healthy heart and overall well-being, presented in an easily comprehensible manner. I prioritize my fitness and overall health by incorporating Diataal D into my daily routine—a multivitamin enriched with vitamin D, safeguarding both my heart and immunity. I am excited to be part of this journey that empowers consumers to make informed choices. Make a meaningful difference in your life by switching to Diataal D”
Marketing head for Nutrition, Shardul Bist shared “#DilChaheSirfDiataalD campaign starts with a backdrop of a reality show and it leverages tongue-in-cheek humour to highlight the importance of Vitamin D for wellbeing and a healthy heart. We are ecstatic to have an actor and an inspirational wellness enthusiast like Malaika Arora on board. I am confident that this will resonate well with our audience and will persuade them to switch to Diataal D, a multivitamin with added vitamin D, for their overall health and well-being
Mumbai: ZEE Entertainment Enterprises Ltd., the leading Indian media & entertainment powerhouse, unveiled the highly anticipated marketing campaign for the second season for DP World ILT20. This season, the marketing campaign is being led by the world’s top cricketer David Warner along with Indian superstar Harbhajan Singh.
The league’s global stature and the participation of marquee T20 cricketing talent; viewers will witness the players push their limits to emerge victorious, leaving ‘no stone unturned’ as they embark upon one of the toughest cricket leagues. Positioned as the biggest challenge for the cricketers at the start of new year 2024, the campaign “Koi Kasar Nahi Chhodenge” underscores their preparation, competitiveness, and commitment to the fans. Following the success of the inaugural edition, ZEE is committed towards further strengthening the league’s appeal for viewers and partners alike.
Slated to be the biggest T20 cricketing event at the beginning year 2024; the league features a roster of the most talented and celebrated international T20 cricketers. The 34-match event will be played at the three iconic cricketing destinations – Abu Dhabi, Dubai and Sharjah – starting from 19 January, 2024 until 17 February, 2024.
Speaking at the campaign launch, Australian cricket star David Warner said, “As I gear up for my debut in one of the world’s most competitive T20 leagues, it’s truly an honor to be the face of this season’s marketing campaign. This campaign distinctly captures the league’s unparalleled stature and the exciting live cricketing contest viewers will enjoy over the 34 matches. It underscores the individual effort required at the world stage, with each cricketer giving their ultimate best. I am certain that the players will leave no stone unturned in their preparations ahead of the second season, as they strive to emerge victorious in the upcoming edition of the prestigious DP World ILT20.” Ace Australian cricketer David Warner is all set to make his debut in DP World ILT20, as part of the Dubai Capitals squad.
The franchise-style tournament with six teams and 34 matches is played across the UAE. The league’s six franchise teams include Abu Dhabi Knight Riders (Kolkata Knight Riders), Desert Vipers (Lancer Capital), Dubai Capitals (GMR), Gulf Giants (Adani Sportsline), MI Emirates (Reliance Industries), and Sharjah Warriors (Capri Global). Cricket fans can watch this action-packed event on Zee’s most widely distributed and viewed 10 linear TV channels: &Pictures, &Pictures HD, Zee Cinema HD, Zee Anmol Cinema, Zee Zest, Zee Ganga, Zee Cinemalu HD, &Flix, &Flix HD and Zee Zest HD and on one of India’s leading OTT platforms – ZEE5.
ZEE Entertainment Enterprises Ltd (ZEEL) president – business Rahul Johri, “We are delighted to have David Warner along with league’s ambassador and commentator Harbhajan Singh to kick off DP World ILT20 Season 2 marketing campaign. The upcoming season will truly standout as one of the most significant T20 challenges and promises to offer thrilling action for cricket enthusiasts in India and around the world. With both David Warner and Harbhajan Singh seen in distinctive new avatars, the campaign film accentuates the fiercely competitive nature of DP World ILT20. At ZEE, through both linear television and streaming platform ZEE5, we aim to bring the excitement of the game to audiences like never before.”
DP World ILT20 CEO David White said, “We are delighted to have David Warner and Harbhajan Singh in our Season 2 ad film. Warner is a fantastic cricketer and his passion for the game is well regarded around the world. Harbhajan is another great of the game, like Warner, Harbhajan has also made a big mark both as a cricketer, commentator and an entertainer. The two have done an incredible job in the ad film and I am sure that the ad film will leave a mark on cricket fans not only in India but around the world. The DP World ILT20 Season 2 will be richly entertaining for the fans, our broadcast partners Zee Network have put in an incredible effort in taking the tournament live around the world. We cannot wait for the action to begin on Friday, 19 January.”
Some of the world’s most prominent cricket stars are slated to play in the Season 2, including David Warner, Dasun Shanaka, Rahmanullah Gurbaz, Sam Billings, David Willey, Sunil Narine, Andre Russell, Alex Hales, Tom Curran, Rovman Powell, Shimron Hetmyer, James Vince, Ambati Rayudu, Corey Anderson, Dwayne Bravo, Kieron Pollard, Trent Boult, Chris Woakes and Martin Guptill.
Following the opener in Sharjah between Sharjah Warriors and Gulf Giants on Friday, 19 January, Dubai Capitals will play MI Emirates at the Dubai International Stadium on Saturday 20 January. Last year’s runner-up Desert Vipers will open their campaign against the Abu Dhabi Knight Riders on Saturday at the Dubai International Stadium.
All single header matches will be broadcast live at 8 pm India prime time, starting with the pre-match presentation at 7:30 PM. The afternoon match on the double-header’s day will start at 4:00 pm.
The campaign film is produced by tiqui-taka and their founder Jigar Fernandes, who has also directed the film.
