Mumbai: As the Christmas preparations are in full-swing and everyone ticks-off their extensive checklist, Bollywood actor Ranveer Singh reminds everyone to not miss adding the secret ingredient to elevate the festive cheer, i.e., Nutella. In a heartwarming digital film, Ranveer extends warm wishes for a Merry Christmas and invites everyone to add a touch of Nutella magic to the Christmas checklist.
As seen in the film, Ranveer is ticking off his Christmas checklist to celebrate the occasion with dear ones. While doing so, he playfully recollects sweets aren’t in his checklist. Ranveer then reveals his trick to add sweetness to any occasion, Nutella, of course. He then shares a reminder with everyone to add a touch of Nutella magic to their Christmas checklist. The digital film ends with Ranveer wishing for everyone’s Christmas to be as sweet as Nutella and the New Year to be filled with happiness and joy.
As part of the Spread the Love campaign, Nutella has created a series of short festive films with Ranveer Singh to capture the essence of the holiday spirit, and centres around spreading love and sweetness to the lives of our loved ones during the most magical time of the year.
Join Nutella and Ranveer Singh in spreading the sweetness of the season. May your Christmas be filled with love, laughter, and the irresistible magic of Nutella.
Mumbai: Linen Club, the pioneering linen brand from the Aditya Birla Group, unveiled its unique campaign – an ode to the annual celebration of Sankranti in Andhra Pradesh. Accurately capturing the essence of the festival, the film and the brand’s new song, emphasise the significance of ‘Letting go off the old,’ an important custom during the harvest season in the state.
As the most widely celebrated occasion in Andhra Pradesh, the campaign beautifully highlights the spirit of Bhogi, an age-old tradition symbolizing new beginnings during Sankranti. Following the harvest, the farmers would have their payday and indulge in an annual shopping spree. Preceding this was the Bhogi ritual, where old belongings are ceremoniously discarded into the fire to make room for new purchases.
This is the first-ever campaign of this magnitude by any textile fashion brand in the country. It will be a 360-degree campaign which will be activated across digital platforms, offline media, brand stores and radio as the brand will invite everyone to share what they resolve to ‘let go off’ to start anew.
Linen Club took this ritual of Bhogi as more than just a custom, but a valuable life lesson. It teaches one to evolve and embrace the new in life by letting go off the old. Linen Club seamlessly integrates this thought into a thoughtful and heart-warming campaign, “It’s only when you let go of the old that you can wear the new.” The campaign showcases a progressive statement while staying rooted in family values, reflecting the brand’s commitment to staying in sync with the sensibilities of its customers.
The campaign is accompanied by a melodious festive song ‘Linen Club Sankranti Sambaralu’ which beautifully captures the essence of the festival, making it relatable for audiences of all ages. This is a unique endeavour by a fashion brand to present a local folk melody and join their customers as they celebrate their most important annual festival. The song has been performed by popular award-winning singers Geetha Madhuri and Lolla Venkata Revanth Kumar Sharma.
The campaign further brings alive the authentic aesthetics of the festival and the expertise and expanse of Linen Club with a showcase of the wide palate of fabrics and apparel that the brand offers. With Nirupam Paritala and Surya helming this beautiful video story, the TVC strikes a chord instantly with the viewer. It signifies celebration, prosperity, and new beginnings.
The film showcases a typical Sankranti morning with a family preparing to perform the Bhogi ritual. The grandfather is teaching the grandson to discard an old item into the Bhogi fire when the curious grandson enquires about its significance. It is then the grandfather explains to him the importance of letting go of the old to make space for the good. The child playfully questions if his grandfather throws his anger into the bonfire, could that bring back his aunt home? Touched by his grandson’s wisdom, the grandfather decides to leave the grudge and accepts his daughter and her husband.
This Sankranti campaign beautifully captures Linen Club’s passion, authenticity, and expertise in creating the finest linen fabrics and apparel and making way for new with evolving customer demands. It displays the variety and the robust portfolio of products the brand offers. Linen Club and Linen Club Studio offer premium linen fabrics and ready-to-wear festive apparel like shirts, jackets, trousers, kurtas, mundus etc. respectively.
Expressing his excitement, Aditya Birla Group CEO, Domestic Textiles, Grasim Industries Satyaki Ghosh said, “Embracing our brand ethos of being ‘Passionate Like You,’ Linen Club is thrilled to introduce a campaign that pays ode to the rich culture of Andhra Pradesh, the adoration of our audience, and sparks engaging new conversations with them. Sankranti is all about letting go of past habits and adopting something new. Opting for natural fabrics like linen makes for an excellent choice as they are high on comfort, distinctiveness, and festive fervour while being sustainable. This festive season adopts purity of linen with a purity of conscience.”
Prepare to be captivated by Linen Club’s celebration of Sankranti, as they embody the spirit of the festival with their exceptional offerings.
Mumbai: Bisleri, a mineral water brand has roped in Deepika Padukone as its first-ever global brand ambassador in the new campaign Bisleri #DrinkItUp. The campaign is a fresh and never-before-seen take on hydration infusing excitement and fun. The ad film showcases Padukone grooving to a snappy and modern take on the iconic song ‘Jhoom Jhoom Jhoom Baba’ while relishing the pure refreshment of the original beverage, ‘water.’
Commenting on getting onboard Deepika Padukone as the brand ambassador, Bisleri International Pvt Ltd vice chairperson Jayanti Chauhan said, “Bisleri is synonymous with hydration. Our new campaign Bisleri #DrinkItUp is embracing the fun and excitement of visualising hydration in an iconic style with Deepika Padukone for the first time. We are thrilled to have Ms Padukone as our first global brand ambassador as her work and values align with our brand philosophy. With her, we can show our brand evolving with modern times. We are confident that everyone will love this campaign and enjoy hydrating with Bisleri.”
Deepika Padukone, known for her versatility as an actor and her commitment to excellence, expressed her enthusiasm as the global ambassador of Bisleri, “I am delighted to be associated with a brand as iconic as Bisleri. I have always believed in the importance of hydration as a key step in our commitment to a healthy lifestyle and overall wellbeing and the Bisleri #DrinkItUp campaign celebrates just that.”
Bisleri International Pvt Ltd head of marketing Tushar Malhotra added, “The Bisleri #DrinkItUp campaign is a significant step to contemporize the brand, increase brand love and has exciting conversations with our consumers.”
The Bisleri #DrinkItUp campaign has been shot by Nirvana Films and directed by ace director Prakash Verma while Bisleri’s association with Deepika Padukone was managed by Wavemaker and GroupM ESP.
The integrated campaign will be promoted across various platforms, including television, digital, Out-of-Home media, delivery vehicles, influencer engagement, OTT platforms, and much more. Padukone will also be part of all Bisleri product packaging. Through these diverse touchpoints, we aim to offer consumers an immersive and engaging experience.
Mumbai: Elevate your holiday festivities with the enchanting fragrance of IRIS Home Fragrances. IRIS Home Fragrances a beloved lifestyle and wellness brand under the esteemed umbrella of Cycle Pure Agarbathi, is not only illuminating your Christmas season with the captivating IRIS Bliss and IRIS Botanics Gift Sets but is also infusing the festivities with a beautiful sentiment – “Give Santa a Break and Be the Perfect Santa.” This heartwarming initiative invites you to embrace the joy of giving and be a source of delight for your loved ones during this magical season.
Embracing the festive spirit, IRIS Home Fragrances introduces The IRIS Bliss and IRIS Botanics. Iris Bliss Fragrance Gift Set is a sensory journey that transcends the ordinary. This exquisite creation from Iris brings you a harmonious blend of fragrance and decor, filling your home with the comforting and captivating scent of velvet musk.
Conversely, the IRIS Botanics is a captivating assortment of nature-inspired delights, featuring scented candles, reed diffusers, a wax lantern candle, 100g Potpourri, Votive candle, Reed Diffuser oil, 1N Reed diffuser bottle, 6N Reed Sticks, and 1N Pillar candle. Each element is crafted to bring the splendour of the outdoors into your home, infusing a sense of tranquillity into your festive celebrations.
Along with the two new launches IRIS Home Fragrances also introduces a festive spin-the-wheel contest, adding an element of excitement to your Christmas celebrations. Participants stand a chance to enjoy exclusive offers ranging from discounts offered, to enticing freebies like a “Buy Three, Get One” Free. It’s a festive twist that adds an extra layer of merriment to your holiday preparations.
In the festive spirit of our collaboration, Ripple Fragrances managing director, and master fragrance Creator Kiran Ranga said, “The holiday season brings an abundance of joy to each of us and those we cherish. At IRIS Home Fragrances, our mission is to curate unparalleled sensory experiences, offering products that infuse delight and wonder into every festive occasion. With the unveiling of our exquisite IRIS Bliss and IRIS Botanics, we aspire to sprinkle a dash of joy and happiness onto the faces of our beloved consumers this magical Christmas season.”
He adds, “As a company, our passion revolves around the art of fragrance and design, enhancing the tapestry of opulent living and well-being. Our collections are poised not just to be a gift but to craft enduring and fragrant memories for our cherished patrons”
IRIS transcends the realm of mere fragrance; it serves as the doorway to a complete sensory odyssey. Infuse your Christmas season with genuine brilliance as you craft aromatic memories using the latest Bliss and Botanics collection from IRIS Home Fragrances. Meticulously designed for ease, these exquisite sets seamlessly blend into any space, weaving a tranquil atmosphere for you and your dear ones. This festive season bestows the gift of serenity and joy.
Mumbai: Videograph, a player in innovative video technology is excited to announce a groundbreaking partnership with Republic Media Network News Channels. This collaboration marks a stride in the realm of live streaming, advertising insertion, and channel monetisation. As the demand for real-time, high-quality content continues to soar, Videograph is at the forefront of empowering media organizations with innovative solutions. Videograph is set to the live-streaming experience for viewers watching Republic News channels globally.
With this partnership, Republic Media Network stands to its audience experience through Videograph’s cutting-edge live streaming technology, ensuring an impeccable and uninterrupted viewing journey across various devices. Through its robust infrastructure, Videograph will enable Republic News channels to deliver high-definition content to viewers across various platforms and geographies. The integration of Videograph’s Dynamic Ad Insertion technology will bring a new dimension to advertising prowess, enabling the delivery of personalized and targeted advertisements of the channels, thereby enhancing user engagement and unlocking fresh revenue streams.
Commenting on the development, Videograph CEO & co-founder Uday Reddy, said, “We are excited to join forces with Republic Media Network, a trailblazer in the news industry to provide our cutting-edge solutions. This partnership is a testament to Videograph’s commitment to pushing the boundaries of what is possible in live streaming, advertising, and monetization. Together, we aim to redefine the viewer experience and drive new levels of success for Republic News channels on digital platforms.
Republic Media Network chief operating officer of digital business Tapan Sharma commented, “Republic News channels have always been at the forefront of delivering cutting-edge news content to our viewers. Teaming with Videograph allows us to elevate our capabilities in live streaming, enabling us to provide a more engaging and personalized experience for our audience. We look forward to the positive impact this collaboration will have on our Digital channels and our viewers.”
Extending beyond technology integration, the partnership will also bring Videograph and Republic together to implement monetisation strategies, leveraging Videograph’s global partnerships with renowned ad networks like Google Ad Manager, Beachfront, Magnite, Xandr, LG Ads, GroupM, Freewheel, PubMatic, and others to tap into high CPM-driven revenue opportunities.
The partnership is also aimed at addressing a longstanding challenge in the content production landscape, providing Republic access to publisher-agnostic content distribution analytics tools. This will empower Republic to assess content performance data comprehensively, tracking distribution partner-wise, region-wise, device-wise, and more. The analytics tools will also enable monitoring of ad performance and revenue metrics, providing Republic Digital channels with valuable insights to refine content strategies and optimize revenue streams effectively.
As Videograph and Republic Media Network join forces, the stage is set for a journey that enhances the capabilities of both organizations and redefines the standards of excellence in the dynamic world of live streaming of News. The collaboration reflects a shared vision for innovation, engagement, and success, promising a future where viewers can expect personalised viewing experience.
Mumbai: Godrej Consumer Products Ltd (GCPL), a leading emerging markets company, is reshaping the Indian laundry care category with the introduction of Godrej Fab. The product is a high-performance liquid detergent here to redefine the laundry experience. Exclusively launched in Southern India, Godrej Fab is available at an attractive price point of Rs 99 for a one-litre bottle, thus offering a good quality product at almost half the cost compared to other liquid detergents in the market. Additionally, a convenient 100ml sachet is available at just Rs 10, providing double the quantity of competing liquid detergents. Be it for consumers opting for bucket washing or machine washing, Godrej Fab eases the chore of doing laundry, transforming it into a gratifying experience.
Commenting on the launch, Godrej Consumer Products Ltd (GCPL) chief marketing officer – India Ashwin Moorthy said, “Godrej is a pioneer in the liquid detergent category with Ezee – dominating the market in North and East with its winter specialist credentials. From household insecticides; hair colour to soaps, Godrej Consumer Products has always democratised categories. With Godrej Fab, too, we are leveraging our expertise in the liquid detergent category and making it accessible to everyone, thereby democratising access to quality laundry care.”
He further added, “The liquid detergent category is one of the fastest-growing categories. This growth is due to increased household penetration of washing machines across the South. Consumer awareness and adoption of liquid detergents is also growing with features such as easily soluble format, quality wash experience and more fragrance compared to powder detergents. Godrej Fab will further support the growth of the category by catering to consumers who seek an enhanced laundry experience at a competitive price point.”
The liquid detergent category is one of the fastest-growing categories in India’s FMCG sector. The growth of liquid detergents is spearheaded by the Southern region which commands close to half of overall nationwide sales.
As part of the launch, a TVC campaign of Godrej Fab has also been unveiled across South India. The commercial is conceptualised by Lightbox, the in-house creative studio of GCPL. The TVC features comedians who are household names in the south – VTV Ganeshan and Redin Kingsley.
Speaking on the Godrej Fab TVC’s creative thought, Godrej Consumer Products Ltd (GCPL) lead creative strategist – Lightbox Shalini Avadhani said, “Reputation is a lot like a white shirt – Pure and powerful when clean, but also delicate enough to be ruined by a simple stain. When both are at stake, we wanted the brand to be the heroic saviour. We felt a weighty payoff like this is best delivered with comedy.”
Godrej Fab offers a superior laundry experience at the consumer’s convenience by effortlessly dissolving in water, leaving no residue after minimal rinsing, preserving vibrant colours, and ensuring fresh, fragrant clothes post-wash. It is suited for bucket washing, semi-automatic and fully automatic top-load washing machines.
Mumbai: Excellent Publicity, one of advertising agencies, spearheaded the launch campaign for RT News in India. Excellent Publicity has unveiled the launch campaign of RT News following the channel’s recent approval for telecast on major networks such as Tata Sky and Dish TV. The objective behind this branding was creating awareness and marking RT News’ official entry into India.
While the original plan to unveil the campaign was during G20 but it faced unforeseen challenges necessitating coordination and approvals from all stakeholders involved in the branding process. RT News is the first Russian 24/7 English-language news channel which offers Russian views on global news. Launched in 2005 by the state-owned RIA Novosti news agency, RT News has positioned itself as a prominent media outlet for its comprehensive coverage of international events.
The RT News campaign encompassed 280 outdoor sites across Bangalore, Hyderabad, Kolkata, Delhi, Mumbai, and Chennai for Out-of-Home (OOH) advertising. Bus branding targeted 250 buses in Delhi and Mumbai, while newspaper campaigns featured in the Times of India in six metro cities, Hindustan Times for Mumbai and Delhi, and The Hindu for Kolkata. Cab branding extended to Delhi, Mumbai, Hyderabad, Chennai, Bangalore, Jaipur, Pune, Kolkata, Ahmedabad, Lucknow, Surat, and Indore. Additionally, airport branding targeted Bangalore, local train branding focused on Mumbai, and metro train branding was implemented in Mumbai.
Excellent Publicity territory co-director (MENA) Kamaxi Tekani said, “This campaign goes beyond branding; it’s about creating an awareness of RT News among the Indian audience. It was a thrilling experience to work with the brand and be a part of its journey to establish a foothold in the country. Following the initial success of the launch campaign, Excellent Publicity secured an extension and is actively exploring additional advertising mediums to further strengthen the reach and impact of RT News in India.”
Excellent Publicity Vertical Director (offline) Yogesh Kori, added, “Working with RT News has been a one-of-a-kind experience. Since it was a launch campaign, it was executed with precision across six major metro cities, strategically utilizing Out-of-Home (OOH) advertising, newspaper ads, bus branding, and cab branding. The campaign has managed to garner a good response among people, which is a testament to the quality of work and networking.”
Mumbai: In the world of sports, Sachin Tendulkar’s name resonates with unmatched brilliance and unparalleled dedication. Beyond the cricket pitch, his legendary status finds a new dimension on the road, where he is not just an enthusiast but a maestro behind the wheel. Apollo Tyres, a name synonymous with quality and innovation, proudly announces the latest chapter in their enduring partnership with the cricketing icon – Performance 10: Where Legends Drive.
Tendulkar embodies excellence both on and off the field. His passion for automobiles has been an open secret, and Apollo Tyres recognizes and celebrates this aspect of his multifaceted personality. Sachin is more than a sportsman; he is a symbol of persistence and passion, always striving to take his performance to the next level.
“When Sachin gets behind the wheels, we witness the performer in him coming alive. His love for machines has seamlessly merged with his unmatched dedication, resulting in an extraordinary synergy,” said Apollo Tyres president Satish Sharma. “Performance 10 is not just a campaign; it’s a testament to Sachin’s persistence and passion, qualities that resonate deeply with Apollo Tyres. Our tires, like Sachin, are built to excel, delivering outstanding performance under any conditions.”
Behind the scenes of this groundbreaking campaign is the creative brilliance of Wunderman Thompson India, the agency that conceptualized and brought Performance 10: Where Legends Drive to life. Wunderman Thompson India CCO Joy Chauhan, expressed the agency’s excitement about this collaboration: “Partnering with Apollo Tyres and Sachin Tendulkar for Performance 10 has been a thrilling experience for us. We aimed to capture not just the drive, but the essence of Sachin’s persistence and passion. This campaign is a celebration of his spirit and the exceptional performance that both Sachin and Apollo Tyres represent.”
Performance 10 is not merely a collaboration; it is a tribute to Tendulkar’s unwavering love for legendary and memorable performances – whether on the cricket field or behind the wheel. As the campaign unfolds, viewers can expect to witness Sachin’s prowess navigating through challenging landscapes, pushing the limits of both man and machine, all made possible by the superior grip, durability, and performance of Apollo Tyres.
Mumbai: Global integrated marketing group GOZOOP Group enters into a strategic collaboration with Puretech Digital, a 360-degree digital marketing agency to further enhance and strengthen their brand and media performance capabilities. Both companies will operate independently while working on their joint core strengths of brand and media capabilities.
With a mission to better serve and win deeper integrated marketing mandates, GOZOOP Group and Puretech Digital with “GZPure”, will be at the vanguard for brand and performance marketing, bringing a compelling synergy to the forefront. This strategic collaboration is to bring together capabilities in a digital world where customer delight and experience is paramount across the purchase funnel.
The collaboration is positive in the performance marketing and digital media space for brands and businesses. With media spends positioned to grow at double-digit rates in 2023-24, this collaboration will align over strategy and digital ecosystems for mandates to effectively reach out to their targeted and prospect customers.
GOZOOP Group chairman and co-founder Rohan Bhansali said, “Mergers, acquisitions and strategic collaborations have been an integral part of GOZOOP’s growth as an independent agency. Starting from our acquisition of Red Digital in India to 56 Blue Lights in UAE, we have always looked for inorganic opportunities to build stronger capabilities and better serve our clients. In Puretech Digital, we have found a partner with solid media capabilities and synergizing value systems. Through GZPure, the best of creative solutions meets the best of media solutions, leading to seamless integrated solutions for our clientele.”
Commenting on the collaboration, Puretech Digital CEO Prashant Deorah shares, “We are in a world of complementing skills, strengths, and synergies and working across a customers’ journey is imperative to remain relevant in today’s digital world. And for that deep expertise in brand + performance marketing is paramount. With this as our focus, we are thrilled to collaborate with GOZOOP, presenting our joint capabilities in front of customers. Not only do our skills co-exist, our cultures and value system are uniquely aligned and we will endeavour to provide a wonderful customer experience.”
Mumbai: – Caprese, a fashion handbag brand, unveils the #DazzleWithCaprese campaign, featuring renowned fashion icons Malaika Arora and Karishma Tanna. These celebrities bring a touch of elegance to the exclusive Party Clutches collection, making them the perfect accessory for the upcoming season of celebrations.
The #DazzleWithCaprese campaign encourages fashionistas to add a glamorous touch to their New Year party looks with Caprese, inspired by the styles of these celebrities. Seamlessly blending with the essence of the campaign, their styles add an extra layer of allure to year-end celebrations. The celebrities share their excitement, expressing how Caprese’s Party Clutches make them feel like divas, drawing attention with their allure at every party.
Presenting a meticulously curated range of Party Clutches, each designed to make a bold statement, the campaign showcases these exquisite accessories adorned with chic and detachable chain handles. Crafted from high-quality materials, the Clutches deliver a luxurious touch, ensuring a sophisticated addition to any ensemble.
Beyond their captivating design, these clutches boast impeccable practicality. With a spacious interior, they offer ample room for essentials, while thoughtfully organised pockets enhance functionality. This harmonious blend of style and utility positions them as the perfect adornment for various occasions, demonstrating how an accessory can seamlessly infuse notable elegance into one’s look. With the Clutches, Caprese encourages individuals to embrace confidence and make a striking fashion statement at every celebration.
Caprese business head Pushpita Gaur remarked, “The #DazzleWithCaprese campaign epitomizes our dedication to offering statement pieces like the exclusive Clutches. We aim to infuse glamour and elegance into the New Year’s celebrations, providing fashion enthusiasts with the perfect accessory to celebrate the season.”
Available In Caprese’s retail stores, on their website and through various e-commerce platforms, including Myntra, Nykaa, and more.
