ITV

Category: Ad Campaigns

  • Goldmedal’s New Year campaign highlights senior citizens’ loneliness

    Goldmedal’s New Year campaign highlights senior citizens’ loneliness

    Mumbai: Goldmedal Electricals, one of India’s leading fast moving electrical goods (FMEG) companies, announced the launch of their New Year’s ad campaign, which aims to highlight the increasing loneliness amongst senior citizens. As per reports, almost 75 per cent of seniors feel alone despite having families. Social isolation and loneliness among seniors are widespread and are recognized as a priority health problem.

    Conceptualized and executed by FoxyMoron, the flagship agency of Zoo Media, campaign invites the audience to reflect on the emotional needs of the elderly, often overshadowed by the relentless pace of modern life. The busy lifestyles of the younger generation mean that they are often unable to give the time and attention that their elders need. Goldmedal’s ad depicts volunteers sprucing up the interiors of an old-age home with the brand’s products and then spending time with the elderly residents to brighten up their day. It suggests a special New Year’s resolution – giving the gift of time to seniors who might be longing for companionship.

    Speaking about the New Year’s ad campaign, Goldmedal Electricals director Kishan Jain commented, “Our New Year’s campaign goes beyond simply highlighting our electrical solutions. We want to create a meaningful impact by addressing the issue of senior citizen loneliness and emphasizing the need to show appreciation to those who have given us so much. It’s a small gesture that can make a huge difference and bring immense joy to the lives of the elderly.”

    Goldmedal invites the public to join the movement and share their stories of spending time with seniors. The campaign is part of their #GharGharLagtaHai campaign which brings out the various facets of Indian family life that makes every home special.

  • TheSmallBigIdea hijacks Christmas celebrations with #MerryChristmasTakeover

    TheSmallBigIdea hijacks Christmas celebrations with #MerryChristmasTakeover

    Mumbai: In a groundbreaking marketing move, TheSmallBigIdea’s film marketing division took Christmas branding in cities nationwide by storm to promote the anticipated film starring Katrina Kaif and Vijay Sethupathi, titled ‘Merry Christmas.’ The team employed unconventional guerrilla marketing tactics, with volunteers strategically placing themselves under many ‘Merry Christmas’ branding in the city. Armed with placards displaying the movie’s release date, the #MerryChristmasTakeover, on the ground campaign caught the attention of passersby and created a buzz around the film.

    Taking the promotion to the digital realm, the Instagram handle of Tips Films orchestrated a social media takeover by hijacking posts from other brands. Leveraging the generic holiday wishes of ‘Merry Christmas’, the film seamlessly integrated itself into the festive narrative, creating a unique and engaging promotional strategy. This innovative approach not only utilized physical media assets around the city but also extended its reach to the digital medium, ensuring maximum visibility for the film.

    Moreover, as the world shared their Christmas party moments on social media, Team Merry Christmas joined in the fun. Leveraging the power of AI, TheSmallBigIdea infused playful elements from the movie, such as teddy bears and origami, into twisted party pictures featuring the movie’s cast, resulting in a celebration that seamlessly blended the joy of Christmas with the excitement of the upcoming thriller.

    Commenting on the campaign, TheSmallBigIdea director – key accounts Sanmesh Sapkal said, “Our goal was to turn the unconventional release timing of Merry Christmas into a marketing advantage. By hijacking the festive season, we not only created buzz but also made the film an integral part of the Christmas celebration. It’s about thinking outside the box and creating memorable experiences for our audiences.”        

    TheSmallBigIdea’s film marketing division has been the digital marketing partner for most films in the Hindi film industry. In 2023, the digital marketing agency executed innovative campaigns for films like Rocky Aur Rani Kii Prem Kahani, Tu Jhoothi Main Makkaar, and Bholaa among others. With a diverse client mix, they seamlessly balance work for traditional, technology, and entertainment sectors, creating synergies that enhance their overall impact.

    On-ground Takeover 

    Mumbai

     Bengaluru   
     

     Kolkata   
     

     Ahmedabad   
     

     Chennai  
     

    Delhi   
     

    Social Takeover   
    https://www.instagram.com/s/aGlnaGxpZ2h0OjE3OTQ0OTYyODIxNzU0NjYy?igsh=d2FuOHE3MHFpc2hr

    AI Assets   
     

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Katrina Kaif (@katrinakaif)

     

  • Wakefit unveils quirky mockumentary to revolutionise annual report communication

    Wakefit unveils quirky mockumentary to revolutionise annual report communication

    Mumbai: Say goodbye to dry and mundane year-end performance reporting as Wakefit.co, a D2C home and sleep solutions brand, shatters the mould to inject life and laughter into its annual achievements. With a landmark year that boasts of strong business performance, new retail store launches, an expanding presence across the country, optimised operational efficiency, a new brand identity, and much more, the company has chosen to humanize the data through a video that combines humour, authenticity, and rich engagement.

    Inspired by the legendary sitcom, “The Office,” Wakefit.co has unveiled a side-splitting mockumentary-style video, featuring Wakefit employees as cast members. Check out the Wakefit mockumentary here.

    The goal of the mockumentary storyline is to blend entertainment with information and highlight some of the achievements by Wakefit.co over the past year. These include:

    Four lakh Orthopedic Mattresses Sold in 2023: In a humorous twist, the video showcases how Wakefit’s Orthopedic mattresses flew off the shelves and garnered customer love.

    99 per cent Website Uptime: Wakefit.co’s commitment to accessibility and efficiency is humorously conveyed to showcase the website uptime over the past year, ensuring seamless customer engagement.

    New Brand Identity with Infinity Home Logo: Viewers will see the brand’s transformation through a new logo, emphasizing the concept of the “infinity home,” inviting customers into a world of endless possibilities.

    Close to 50 new retail stores launched: The mockumentary portrays Wakefit.co’s expansion across India, providing customers with omnichannel touchpoints to experience their products.

    Ayushmann Khurrana campaign success: The campaign’s success is portrayed through a hilarious narrative, showcasing Wakefit.co’s ability to resonate with its audience.

    Wakefit’s marketing strategy endeavours to create meaningful conversations and foster authentic engagement with its audience. This campaign embodies that very philosophy, aiming to connect with viewers by adding humour and a human touch to the typically mundane world of annual reports.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Wakefit (@wakefitco)

     

     

     

     

  • ICICI Prudential Mutual Fund unveils ‘#KisneKhaya’ campaign

    ICICI Prudential Mutual Fund unveils ‘#KisneKhaya’ campaign

    Mumbai: “Where’s my money going?” The question has got people talking, thanks to ICICI Prudential Mutual Fund’s newest campaign, ‘#KisneKhaya’. Abhijit Shah, head of marketing, Digital and customer experience at ICICI Prudential Mutual Fund, is leading the charge to pull back the curtain on the quiet culprit behind diminishing returns. “Our investor education initiative is a wake-up call to get people thinking about the unseen factors nibbling away at their savings.”

    “The campaign is about prompting a moment of realization that there is a smarter way to handle money in a world where inflation never sleeps,” said Abhijit Shah. It’s a question about the diminishing value of savings that is often missed by the young or unseasoned investor who works hard to save up money but somehow never seems to grow enough.

    ICICI Prudential Mutual Fund and its creative agency, The Good Edge, have collaborated to put this crucial question about money into the spotlight. As part of the campaign, Posterscope India, the OOH (Out-of-Home) specialist agency from Dentsu India, conducted a social experiment by placing a digital kiosk in a mall atrium.

    The campaign unfolds like a mystery, drawing savers into the story with familiar icons of savings like the piggy bank or bank locker, reimagined with a bite taken out of them – forming a recurring visual mnemonic. The prominent QR code leads the audience to the staged-reality film that shows participants how their savings are silently consumed by inflation.

    The brand wanted the campaign to strike a balance between light-hearted imagery and the weighty subject of financial awareness. “We chose to engage through humour. The film offers valuable insight into why an investor’s investment returns might not be living up to one’s expectations. We are just sparking that ‘aha’ moment,” notes Shah, emphasising the campaign’s goal to educate the everyday investor.

    ICICI Prudential Mutual Fund takes an engaging, storytelling approach to an issue that’s typically wrapped in complexity. “The question is simple but makes one think,” said The Good Edge Liron Samson, creative director. “It translates the technicality of inflation into something that hits home for everyone.”

    Speaking on the campaign, Posterscope managing director Imtiaz Vilatra said, “At Posterscope, our constant endeavour is to pioneer new and innovative concepts. Collaborating with ICICI Prudential Mutual Funds has allowed us to provide financial education with a relatable and engaging perspective. This campaign underscores the brand’s dedication to financial literacy and innovation.”  

    Investment isn’t just for the savvy few; it is for all. #KisneKhaya is ICICI Prudential Mutual Fund’s attempt to encourage one and all to learn, question, and make informed decisions so that everyone’s money will keep growing and not shrinking.

  • Blissclub urges women to #KeepMoving with ‘Jiggle All The Way’

    Blissclub urges women to #KeepMoving with ‘Jiggle All The Way’

    Mumbai: Blissclub, a leading activewear brand committed to reintroducing women to the joy of movement, recently released a film to further this mission. Scripted and produced completely in-house, the film features real-life state-level and amateur athletes practising different forms of movement, set to the soundtrack of ‘Jingle Bells’. The film showcases slo-mo close-up shots of their bodies and ends with a simple message:

    “Jiggle All The Way.

    Your body is a celebration.”

    Released in time for the holidays, the film is a reminder to women – many of whom don’t work out in public because they’re made to feel conscious of how their bodies move – to continue moving.

    “At Blissclub, we want women to move like we were meant to – with complete abandon! Unfortunately, the lack of safe public spaces, unsupportive clothing, and other societal norms stop a lot of women from working out and playing in front of others. We want women to take control of their bodies and not let the male gaze or self-consciousness rob them of the pure bliss movement can bring to them,” said Blissclub  founder & CEO Minu Margeret.

     

  • Aashirvaad launches ‘Likh ke Le Lo’ campaign

    Aashirvaad launches ‘Likh ke Le Lo’ campaign

    Mumbai: In a significant and unique move, Aashirvaad Atta unveiled its new campaign ‘Likh ke Le Lo’ which is aimed to empower consumers with detailed insights into crucial quality parameters of atta. This is expected to help them make informed choices.

    Consumers today, are more conscious than ever about the food products they consume and often seek information on ingredients, sourcing, etc to assess the quality of the same. For a food category like atta, where a significant proportion of households are still using the unbranded formats, Aashirvaad has come out with an industry-first initiative to instil confidence in the minds of the consumers and allay any fears they might be harbouring; right from concerns related to the quality of the wheat being used, how clean it is, how it is ground to whether it has any maida added.

    As a responsible market leader in the branded atta segment, Aashirvaad brings personalised ‘Quality Certificate’ to foster transparency and trust. Each pack of Aashirvaad Shudh Chakki atta comes with a QR code that will allow consumers to get information pertaining their own atta pack, reinforcing the brands’ pledge to unmatched quality.

    The certificate covers information highlighting journey of excellence from grain to atta –

    Sourcing: Aashirvaad Atta meticulously sources wheat from the states of Uttar Pradesh, Madhya Pradesh, and Punjab which then undergoes 40+ quality control tests

    Grinding: A rigorous three-step cleaning process is undertaken to ensure that the wheat has no form of impurities. It then goes through traditional stone chakki grinding which ensures high water absorption leading to softer rotis.

    Purity: Aashirvaad comes with the purity promise of 100% atta and 0% maida

    Cleanliness: Packed with precision and untouched by hands, Aashirvaad Atta is packed in the most hygienic process ensuring controlled moisture levels, giving a shelf life of up to three months.

    Speaking on the campaign, ITC Foods COO staples & adjacencies Anuj Kumar Rustagi said, “Aashirvaad’s legacy of quality and purity takes a giant leap with the ‘Likh ke Le Lo’ campaign. This symbolizes our unwavering commitment to delivering whole wheat atta of the highest standards. This certificate not only assures consumers of our quality standards at every step, but also empowers them with information to evaluate their current choices. We believe this initiative will redefine consumer expectations, setting a new industry benchmark.”

    To further amplify the campaign and convey the message to consumers effectively, Aashirvaad has roped in the popular TV star Rupali Ganguli and curated a TVC campaign. Here, she will be seen assessing the ‘Quality Certificate’ feature of Aashirvaad Atta.  

    Speaking on the association with Aashirvaad, Rupali Ganguly said “Like millions of households in India, Aashirvaad has been part of our home for years. I admire the brand’s commitment to provide the best quality products and encourage consumers to eat better. The ‘Likh Ke Le Lo’ campaign, is yet another innovative approach by Aashirvaad to ensure that consumers make better choices for themselves and their families. I am extremely happy to associate with Aashirvaad in their journey to educate and empower consumers”.

    Steps to receive the Aashirvaad ‘Quality Certificate’

    ●   Scan the QR code on the pack

    ●   Consumers will be directed to dedicated a WhatsApp chatbot

    ●   Share the pack’s unique identification code and download the ‘quality certificate’

  • Ds Group is set to usher in Christmas with the launch of CGI video for Pulse.

    Ds Group is set to usher in Christmas with the launch of CGI video for Pulse.

    Mumbai: The confectionery division (DS Foods Limited) of Dharampal Satyapal Group (DS Group), a multi-business corporation and a FMCG conglomerate, is set to usher in the joyous spirit of Christmas with the launch of a Computer-Generated Imagery (CGI) video this season for Pulse.

    In today’s digital era, CGI has become a tool for capturing online consumers’ attention, offering a powerful means of conveying brand messages in creative and visually compelling ways, ultimately enhancing consumer engagement. Recognising the significance of candies and merry-making during Christmas celebrations, Pulse has unveiled a quirky and fun CGI video.

    The video, featuring brand ambassadors Abhishek Banerjee and Saurabh Shukla, unfolds on a bustling road with people strolling and cars in motion. A prominent billboard showcasing the brand ambassadors holding Pulse candy. In a whimsical turn of events, Santa Claus and his sleigh emerge from the clouds, swooping down to pluck a pulse candy from the billboard before disappearing into the sky. The video concludes with a playful message that reads, “Even Santa can’t resist the Tanginess of Pulse. Pran Jaaye Par Pulse Na Jaaye!!”

    Enclosed is the link of the video –

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Pulse (@passpass_pulse)

     

    Commenting on the campaign launch, DSFL DS Group GM, Marketing Arvind Kumar expressed, “We are thrilled to launch yet another creative campaign this Christmas. Pulse has consistently demonstrated its dedication to making all celebrations and festivals memorable. ‘Christmas’ is a time of joy and celebration, and we wanted to infuse that spirit into our brand. Pulse’s innovative utilisation of CGI technology exemplifies our unwavering commitment to remaining at the forefront of creativity and engagement. This campaign is our way of spreading happiness and extraordinary moments during the Christmas holiday season.”

  • Apollo Tyres spreads Christmas cheer with heartwarming campaign

    Apollo Tyres spreads Christmas cheer with heartwarming campaign

    Mumbai: In a festive gesture of love, joy, and togetherness, Apollo Tyres launched a heart-warming Christmas campaign that captures the enchantment of the season.

    The narrative unfolds as a father, moved by his daughter’s sincere Christmas wish to celebrate with her departed mother, sets out on a journey to turn the seemingly impossible into reality. Guided by the belief that her mother resides among the stars, the duo experiences a magical moment beneath the night sky, affirming the enduring magic of Christmas.

    The film beautifully encapsulates the sentiment that when one “Goes The Distance” for their loved ones, the connection remains close to the heart.

  • Chrome Pictures and Iodex launch ‘Iodex UltraGel+’ feat Rishabh Pant

    Chrome Pictures and Iodex launch ‘Iodex UltraGel+’ feat Rishabh Pant

    Mumbai: Chrome Pictures, a trailblazer in the advertising and film production landscape, proudly announces its pioneering collaboration with Iodex, a renowned pain relief brand under Haleon (formerly GlaxoSmithKline Consumer Healthcare). This innovative partnership has given birth to the groundbreaking product, ‘Iodex UltraGel+,’ accompanied by a powerful television commercial (TVC) starring the dynamic brand ambassador, Rishabh Pant.

    The marriage of style and emotion

    In this revolutionary collaboration, Director Rai envisioned a seamless marriage between style and emotion, aiming to blend the essence of the product with Rishabh Pant’s personal journey. The TVC brilliantly captures the organic relationship between the product and Pant’s pursuit of excellence, highlighting a chapter of his life that is often unseen — the struggles, the darkness, and the relentless pursuit of success.

    Authenticity in motion: Rishabh Pant’s personal journey

    Unlike traditional endorsements, where actors play a role, Rishabh Pant’s authenticity shines through as he shares his personal journey. Rai masterfully captures the struggles that sportsmen endure in the darkness, unveiling the challenges that audiences may not have known. The TVC beautifully portrays Pant’s unwavering commitment to his goals, making it relatable to the newer generation.

    According to Director Rai, “Creating the TVC with Rishabh Pant’ was an exhilarating experience. We aimed to craft a story that not only highlights the efficacy of ‘Iodex UltraGel+’ but also resonates with the spirit of triumph. Pant’s journey is a testament to resilience, and we wanted the audience to feel the authenticity of his struggles and successes.”

    Haleon India pain and respiratory lead, area marketing India Subcontinent Bineet Jain commented on this exciting collaboration, saying, “The new Iodex UltraGel+ will redefine the pain relief landscape with its strong formulation and superior penetration providing all-day pain relief with no smell. With double power, Iodex UltraGel+ is the perfect ally for cricketer Rishabh Pant’s need for all-day pain relief while he prepares for his return to the field. As a heritage brand trusted for many generations, Iodex has always helped Indians achieve their dreams by effectively managing body pains, and this new launch is a testament to this commitment.”

    Throughout the TVC, Iodex UltraGel+ emerges as Rishabh Pant’s constant companion in the face of hardships and pain moments. The narrative seamlessly weaves the product into Pant’s journey, showcasing how Iodex stands as a reliable partner through thick and thin.

    ‘Ab phir se jeetna hai’: The motto of unyielding determination

    The punchline, “Ab phir se jeetna hai” encapsulates the ethos of unyielding determination. It reflects Pant’s refusal to stop in the face of challenges, emphasizing that the journey might be tough, but giving up is not an option.

    The musical arrangement beautifully captures the essence of his journey, depicting moments of struggle, sleepless nights, and the unwavering determination to keep pushing forward.

    Chrome Pictures continues to set new standards in creative excellence, pushing boundaries, and creating impactful narratives that resonate with audiences. This collaboration with Iodex stands as a testament to Chrome Pictures’ commitment to delivering visually compelling and emotionally resonant storytelling.

  • Taboola releases India readership insights around popular topics

    Taboola releases India readership insights around popular topics

    Mumbai: As the calendar turns its final pages for 2023, Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today released the readership insights for the year 2023. Using topic insights, Taboola Newsroom used real-time audience analytics to discover some of the interesting and trending topics that caught Indian readers’ attention during the year. From space exploration and hosting the G20 summit to the Cricket World Cup, online shopping, festive kitchens, and Bollywood glitz, the nation has felt a range of emotions.

    Chandrayaan’s landing triumph and G20 leadership

    The year 2023 marked a significant triumph for Indian science with the successful soft landing of Chandrayaan-3 on the lunar surface on 23 August 2023. The nation collectively held its breath as the spacecraft made its descent, and when it touched down successfully, it not only etched a historic moment for the ISRO but also ignited the imagination of a nation that aspires to conquer the cosmic frontier. With over 12 million pageviews on the Taboola Newsroom witnessed between August and September, the images and data sent back by Chandrayaan-3 opened new chapters in scientific discovery, placing India prominently on the global space exploration map.

    Simultaneously, in a pivotal moment for global diplomacy, India assumed the G20 presidency in 2023 between 9 September and 10 September, seizing the opportunity to shape the narrative on critical global issues. The G20 coverage emerged as a source of insights, attracting a significant readership of around one million on the Taboola Newsroom.

    Exciting cricket highlights from the world cup

    The familiar roar of cricket enthusiasts was witnessed on the Taboola Newsroom as the ICC Cricket World Cup took the spotlight, with over 53 million pageviews during October and November, showcasing the unwavering passion of Indian cricket fans. The stadiums echoed with cheers, and the streets buzzed with discussions as the cricketing battles unfolded. While the desired trophy remained elusive, the spirit, resilience, and passion of the Indian team left an enduring mark on the cricketing landscape.

    E-commerce Battleground and Festive Fasting

    The e-commerce battleground witnessed a spectacular showdown in 2023. As per the data by Taboola Newsroom, Amazon Great Indian Festival led the charge with more than 1.4 million pageviews in the month of October. The online marketplace overflowed with eager shoppers seizing the opportunity to indulge in gadgets, fashion, and more. What was once a mere transactional experience evolved into a nationwide celebration of savings and style, reaffirming the growing influence of e-commerce in shaping consumer experiences.

    As festivals adorned the calendar from October onwards, Indian kitchens became laboratories of culinary creativity. Navratri fasting recipes and Janmashtami delights danced their way into digital hearts, accumulating a staggering 20 million pageviews. These weren’t just recipes; they were tales of tradition, stories told through the sizzle of spices and the aroma of home-cooked love.  Social media was buzzing with food bloggers and home chefs sharing their creative spins on traditional fasting recipes, encouraging others to enjoy the fun of festive cooking.

    Cinematic magic unfolded with the launch of the year’s blockbuster movies

    Bollywood cast its spell in 2023. With the release of ‘Pathan’ in January and ‘Jawan’ in September. They emerged as the protagonists of box office tales, accumulating a whopping 38 million pageviews on the Taboola Newsroom. While the release of ‘Gadar’ in August, a reincarnation of historical epics, and ‘Rocky Aur Rani Ki Prem Kahani’ in July, a modern love symphony, added their chapters to the cinematic odyssey with 20 million and 15 million pageviews respectively. These weren’t just films; they were narratives that intertwined with the fabric of Indian storytelling, providing an escape, a mirror, and a shared experience for audiences nationwide.

    In the online world today, every click is like a vote or a shared emotion. Taboola’s Newsroom tells us about a country where people are connected by curiosity, dreams, and shared experiences. As we go into 2024, let’s think of these digital footprints as our guide. They remind us that on the internet, our stories, achievements, and dreams are all part of our shared journey.