ITV

Category: Ad Campaigns

  • Shree Cement announces a new brand identity with ‘Bangur’ as the master brand

    Shree Cement announces a new brand identity with ‘Bangur’ as the master brand

    Mumbai: Shree Cement Limited, one of India’s cement manufacturers, has announced a revamp of its corporate brand identity and launched multiple brand offerings, with ‘Bangur’ as the master brand. The new Bangur brand identity is anchored on the idea of Build Smart – a core philosophy capturing the company’s consumer proposition, organizational philosophy, and national ambition.

    The Bangur master brand has been unveiled with a new advertising campaign, with noted Bollywood actor Sunny Deol being brought in as the brand endorser.

    Speaking on the occasion, Shree Cement Ltd managing director Neeraj Akhoury said, “The launch of ‘Bangur’ as the master brand is in sync with our strategy of assessing and responding to evolving customer sentiments and growing aspirations. The intent is to position ‘Bangur’ as the company’s umbrella brand, with a refreshed and discernible brand identity. Through this makeover, we aim to connect better with our customers, providing them unique experiences with differentiated products.”

    The launch of the new brand identity was announced in a glittering event organized in New Delhi. The event was attended by more than 8,000 participants, including stockists, dealers, retailers and other channel partners. Key highlights of the branding revamp included the launch of:

    ·         A new logo and modern visual identity: Bangur Cement’s updated brand logo symbolises its evolution with a contemporary design mirroring its forward-thinking approach

    ·         Introduction of a revamped product line: Cutting-edge enhancements have been introduced across the product range, showcasing innovation and advancements addressing the evolving needs of discerning customers

    ·         Launch of Bangur Magna: A premium offering of a superior product with highly differentiated pack appearance

    ·         Launch of the new advertising campaign: The campaign featuring Sunny Deol will be deployed across TV, digital, outdoor, print and retail

    ·         Re-affirmation of sustainable initiatives: A renewed commitment to embracing sustainability and pursuit of eco-friendly practices that align with the company’s responsibility towards the environment

    ·         Digital scale-up: Focusing on influencer programmes with contractors, engineers, masons and dealers

    Shree Cement’s revamped brand reflects the company’s commitment to innovation, quality and customer satisfaction. The unveiling of the company’s new brand identity is an articulation of the company’s intent to market and sell all variants of cement, viz. OPC, PPC and PSC, across all its geographical territories under the revamped ‘Bangur’ brand.

    To watch a short video on the Bangur brand journey, scan the QR code here:

    ( Please attach QR Code image herewith) – 

  • FUJIFILM India’s latest ad film showcases the brand’s vision to eradicate TB

    FUJIFILM India’s latest ad film showcases the brand’s vision to eradicate TB

    Mumbai: FUJIFILM India, renowned for using innovation for the greater good, has come up with its heart-touching brand film, illustrating its “Where Innovation Meets Care” campaign which is the company’s dedicated Corporate Social Responsibility (CSR) initiative towards eradicating Tuberculosis (TB) in India.

    With its groundbreaking CSR endeavour, FUJIFILM India extends its care to the remotest regions, touching lives and weaving stories of hope and transformation. Through an emotionally charged and impactful brand film, FUJIFILM India captures the essence of its CSR journey, unveiling the profound impact it has made on communities in the farthest reaches of the nation with its project implementation partner Apollo Tele Medicine Network Foundation.

    Conceptualised by the brand team of FUJIFILM India basis their extensive field learnings, the ad film was coordinated by Hakuhodo Sync with the storyline, copywriting and direction by Ranvir Kumar Suman from Seaface Films.  The ad film is centred around an inspirational storyline of a doctor who is involved in public health and is leading the change in the farthest reaches of the nation. The screenplay is engrained with an in-depth script, inspiring music by Abhinav Kaushik and an impactful voiceover, perfectly blending with the moving visuals depicting the generous act of door-to-door TB screening. As a pioneer in advanced diagnostic imaging and healthcare services, FUJIFILM India’s inspiring CSR initiative substantiates the brand’s contribution in the field of healthcare as a prominent player which is playing a substantial role in uplifting the well-being of the citizens.  The heart of this campaign is aligned with India’s mission of becoming TB-free by 2025, with FUJIFILM India’s latest endeavour focusing on supporting public health professionals with its ultra-portable X-ray technology which captures the essence of the campaign name “Where Innovation Meets Care”, reaching the farther regions of the country with innovation and amenities that can detect TB.

    Touching upon the latest brand campaign, FUJIFILM India the managing director Koji Wada said, “In pursuit of creating a positive societal impact, FUJIFILM India remains dedicated to leveraging technology for the betterment of healthcare services in the farthest corners of India. We envision leading the diagnostic imaging technology sector to drive an impactful change towards a TB-free India by 2025. The brand campaign is a perfect amalgamation of FUJIFILM India’s Reach, Technology and Mission wherein the story has highlighted the company’s dedication to providing accessible and advanced healthcare supported by heartfelt narratives of healthcare professionals and patients. The campaign aims to communicate the society about the efforts that we, as a healthcare company are putting in for betterment of the society. We will always stand and remain at the forefront for #WhereInnovationMeetsCare.”

    “This brand film is close to my heart because the inspiration came from the result of my extensive travel and field experience in Kutch & Banaskantha. Along with technology, in which we are already a pioneer, this ad film touches the aspect of the motivated young public health professionals who have the zeal to do something for the community and drive change. The making of this exhilarating ad film hasn’t been a smooth ride with every changing weather condition of Rann of Kutch that consumed at least 30 days of travel for me, from concept to the shoot. But the grandeur of this ad film has made it all worth the time, patience, and hard work.  We shot extensively in Dholavira and the recently developed “Road to Heaven” which were very tough to shoot however our Fujifilm Fujinon Premista Cine lenses and the excellent production team made them look easy. I hope the film touches the hearts of public health professions and people at large since it is their story of resilience” – said Corporate Communications & CSR vertical head Abhi Shekhar Singh.

    FUJIFILM India’s latest ad campaign is a stellar work of art joining the remote corners of the nation to mainstream healthcare. The brand film can be viewed on the Youtube channel and social media of FUJIFILM India.

  • From the shadows to the spotlight – driving tomorrow with UPES ON

    From the shadows to the spotlight – driving tomorrow with UPES ON

    Mumbai: UPES ON, the digital education wing of UPES University, ranked 52 by NIRF and Indian Private University for Academic Reputation by QS World Rankings, recently launched its first Digital Video Campaign (DVC) and Out-of-Home (OOH) campaign, marking a significant stride in driving tomorrow’s digital education transformations. The campaign showcases a protagonist who drives his transformation with his will to upskill and grow, perfectly aligning with UPES ON’s vision of empowering individuals to shape their futures.

    The  film opens on a poignant note, highlighting the highs and lows of life through the protagonist’s journey. This 30-second masterpiece delves into the transformative power of education, emphasizing the importance of making choices that drive one’s future. The film subtly communicates the contemporary relevance of UPES ON in providing world-class online degrees, and fostering the next generation of thinkers and doers.

    Commenting on the launch UPES ON head of branding and marketing stated Ankita Sharma said, “At UPES ON, we believe in driving tomorrow by empowering individuals with education that clubs real-time industry exposure and new-age curriculum.  This film is not just a story; it reflects the ethos of our brand and resonates with the aspirations of today’s youth. We are excited to bring forth more such narratives that inspire and provoke a dialogue in the coming months.”

    To quote UPES ON’s tagline, ‘Driving Tomorrow,’ these campaigns reinforce the idea that education clubbed with AI, data science and other such new age technologies can be the driving force behind shaping a better and brighter future. As UPES ON continues to pave the way to commit digital transformation in education, it invites individuals to choose online degrees that align with their aspirations, empowering them to drive their own future.

    For further details-  https://shorturl.at/BFGO9 or contact the UPES toll-free number at 1800-1031-495.

  • TATA AIG unveils with Ranbir Kapoor and Rohit Shetty, conceptualised by Wondrlab

    TATA AIG unveils with Ranbir Kapoor and Rohit Shetty, conceptualised by Wondrlab

    Mumbai: TATA AIG general insurance companies, released its latest campaign, “Expect the Expected,” featuring the dynamic actor-director duo of Bollywood, Ranbir Kapoor and Rohit Shetty, directed by Razneesh Ghai, AKA Razy. It’s a full funnel campaign, created and executed by Martech network, Wondrlab.  

    This innovative campaign is based on the brand’s ability to deliver on its promises in their entirety because with TATA AIG one is always expected to get complete claims.  

    Our campaign uses the humorous analogy of expecting the expected when it comes to tropes in a Rohit Shetty film and equates it to the similar certainty and expectedness from Tata AIG’s Health Insurance, where claims are expected to be complete as promised.

    Wondrlab co-founder and chief creative officer Amit Akali said “At Wondrlab, we believe that work that’s built on popular culture and conversations, is work that truly succeeds. Thus, getting Ranbir and Rohit together, the campaign not only entertains but also serves as a compelling reminder for individuals to secure their future with TATA AIG’s comprehensive insurance offerings through a blend of humour, action, and a touch of expected Bollywood magic. Crashing a few cars and breaking some bones, while we were at it!”

    TATA AIG Sr. vice president – digital business & marketing Riaan Rodrigues, expressed enthusiasm about the campaign, stating, “Tata AIG always believes in transparency. This belief is at the core of everything we do. Our fun new campaign brings it alive in a fresh and unexpected manner.”

  • Continental Coffee with Platinum Outdoor to deliver an ‘Xtra strong’ campaign

    Continental Coffee with Platinum Outdoor to deliver an ‘Xtra strong’ campaign

    Mumbai: With a comprehensive Out-of-Home (OOH) campaign, Platinum Outdoor, a unit of Madison World, assisted Continental Coffee gain awareness and consideration for its ground-breaking multi asset allocation in the coffee category. With a carefully selected mix of media channels and a thoughtfully planned campaign, Platinum Outdoor successfully captured audiences’ attention in three cities. This left a lasting impact on outdoor advertising while underlying the strongest coffee message through “Start Strong Stay Strong” from Continental Xtra.

    Continental Coffee Private Limited is a subsidiary of CCL Products (India) Limited, founded to deliver not only the one of the finest coffee in the world but also customised coffee options for each customer. With infrastructural backbone and a global client repertoire in over 100 countries, with more than 1200 Cups of Continental Coffee consumed every second across the globe.

    To highlight its exclusive features of chunky granules designed to capture and preserve rich aroma and flavour which ensure a robust and intense coffee experience, Platinum Outdoor used visual appeal, influencers, in-store experiences and digital storytelling, to position Continental Xtra as the epitome of a strong and aromatic coffee experience.

    A 3D anamorphic display was installed in Bangalore with sampling activity, as well as using several formats, including Metro wraps, Chennai BQSs, and Hyderabad hoardings for a period of 30 to 45 days. Using these iconic placements, the campaign reached a broader audience, increasing brand recall and strengthening credibility. The result was improved distributor relations, brand perception, and credibility for Continental Coffee and increased sales. By strengthening the brand’s relationships with distributors, Continental Coffee’s outdoor campaign achieved a mutually beneficial environment for sustained success. In addition to achieving significant visibility and impact among consumers, it also cultivated a mutually beneficial environment for sustained success.

    Speaking on the campaign, Continental Coffee CMO Raja Chakraborty commented, “At Continental Coffee we believe in Innovation, be it our product or communication. This is an effort in the same direction”.

    Platinum Outdoor & MRP CEO Dipankar Sanyal also commented, “The process of strategizing and executing Continental Coffee’s outdoor campaign on such a grand scale, especially in today’s ever-changing outdoor landscape, has been an extremely rewarding experience. Certainly, the campaign has been a tremendous success for the brand”.

    Platinum Outdoor is a part of Madison World, India’s homegrown communication agency established in 1988 that operates several brands in OOH including MOMS, activation specialist – Madison TURNT, rural specialist – Anugrah Madison and retail specialist – MRP. Platinum Outdoor handles marquee clients like Tata Motors, Vi, Parle Agro, Campus Shoes, Square Yards, Zee5, L&T Housing and Havells amongst many others. Madison World through its 11 Units served last year, as many as 500 Advertisers.

  • L&K Saatchi & Saatchi’s ‘Live The Legend’ campaign unveils Hero’s Karizma XMR

    L&K Saatchi & Saatchi’s ‘Live The Legend’ campaign unveils Hero’s Karizma XMR

    Mumbai: L&K Saatchi & Saatchi, a part of Publicis Groupe India, has conceptualized the launch campaign for Hero MotoCorp’s premium and iconic bike Karizma XMR. Titled  #LiveTheLegend, the campaign pays homage to the rich legacy of Karizma, known for revolutionising sports biking in the country. This strong nostalgic association and the  emotional equity it still enjoys among Indian bikers became the driving force behind the  rebirth of this legend.

    The launch film honours the bike’s illustrious history and is an ode to the iconicity of the brand which captured the imagination of an entire generation and continues to be loved and revered even today. Narrated by the OG Karizma brand ambassador, actor Hrithik Roshan, the film’s powerful VO instantly strikes an emotional chord and unveils Karizma XMR in its modern and advanced avatar. The film even tips the hat to some of the iconic scenes and  memorable advertising from Karizma’s past, including riding into a dust storm.

    L&K Saatchi & Saatchi and its digital arm, Saatchi & Saatchi Propagate, also created a compelling buzz campaign, launching the bike with much fanfare and engagement through  robust digital activations. The buzz campaign featured Hrithik Roshan and Rannvijay Singha,  the two names who had been closely associated with the brand in its glory days.

    The #LiveTheLegand campaign marks not just the return of a motorcycle, but also the resurgence of a legend that has inspired generations, turned heads and remained an aspirational ride for all.

    L&K Saatchi & Saatchi chief creative officer Kartik Smetacek said, “The one thing that  became apparent the moment we started working on this brand was that this is not another  bike, this is the Karizma. Even a decade later, the name commands something more than  respect, it commands reverence. The campaign sought to harness this brand love, to stir it,  grow it and create an aura for the next avatar of this legendary name.”

  • Cadbury 5 Star’s “Do Nothing” philosophy highlighted in ‘Elevator’ ad

    Cadbury 5 Star’s “Do Nothing” philosophy highlighted in ‘Elevator’ ad

    Mumbai: Cadbury 5 Star, India’s beloved chocolate brand, and Ogilvy India have come together to launch yet another quirky “Do Nothing” campaign, elevating the brand proposition with a funnier take on keeping things light. Over the years, the chocolate brand in partnership with Ogilvy, has built on this proposition through many innovations like hijacking Google Assistant with a ‘Do Nothing Mode’, riding the crypto trend with ‘Nothingcoin’, creating the most visible ad campaign for a budget amounting to ‘nothing’, and more recently, a ‘Nothing University’ to train people for an AI-powered future where humans can finally upskill themselves in the art of ‘Doing Nothing’ and embrace AI instead of fearing it.

    The new ad titled ‘Elevator’ tells the story of a person whose phone rings at the most inappropriate time, but he’s too absorbed in enjoying his Cadbury 5 Star to do anything about it. It has been directed by Prasoon Pandey (Corcoise Films) and conceived by Ogilvy India.

    Speaking about this, Mondelez India VP- marketing Nitin Saini said, “Cadbury 5 Star has always been synonymous with indulgence and joy. With the new TVC we wanted to recapture that feeling of pure indulgence, where even the most insistent interruption can’t break the spell of enjoying a delicious 5 Star. This campaign is a playful reminder that in a world obsessed with doing more, slowing down and savoring the simple pleasures can be the ultimate act of chilling. We’re confident that this dramatic and quirky ad will connect with chocolate enthusiasts nationwide, further enhancing the distinct identity of Cadbury 5 Star as the champion of ‘Doing Nothing.”

    Ogilvy India chief creative officer Sukesh Nayak said, “5 Star is back with another crazy interpretation of ‘Do Nothing’. Over the years, the brand’s counter-culture stance has resonated strongly with the youth, with each piece adding to the campaign’s massive popularity. We hope our latest avatar continues to surprise and entertain people.”

  • Weekend Unwind with: Vivify Asia’s Vikram Bhalla

    Weekend Unwind with: Vivify Asia’s Vikram Bhalla

    Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.

    In this week’s session, we have Vivify Asia founder and director Vikram Bhalla.

    Bhalla is an entrepreneur/filmmaker with a diverse career spanning over 30 years. His journey reflects his enduring passion for events, content creation, and innovation. Vikram’s expertise in lifestyle, music, and the audio industry is the foundation of his creative endeavors. He has actively engaged in various lifestyle segments, including motorcycling, music, audio, cycling, and coffee culture.

    Without further ado here it goes…

    Your mantra for life

    CARPE DIEM – seize the day

    A book you are currently reading or plan to read

    Just finished Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets

    Your fitness mantra, especially during the pandemic

    No excuses – virtual cycling on the Zwift platform gave me the opportunity to ride in Europe

    Your comfort food

    Naga food … something I love cooking for the family

    A quote or philosophy that keeps you going when the chips are down  

    “If you’re going through hell, keep going.” —Winston Churchill

    Your guilty pleasure

    A Cuban cigar  with a cognac while listening to music

    The last time you tried something new

    Recently, I learned how to make a hollandaise sauce (french cuisine)

    A life lesson you learned the hard way

    Dont ignore your gut feeling

    What gets you excited about life?

    When I get a chance to create a new story for a brand

    What’s on top of your bucket list?

    To start a school for creative pursuits

    If you could give one piece of advice to your younger self, what would it be?

    Stop and appreciate the present

    One thing you would most like to change about the world

    The divisive environment, many people, find things to differ on

    An activity that keeps you motivated and charged during tough times

    Going to the gym

    What lifts your spirits when life gets you down?

    Playing and looking after my dogs

    Your go-to stress buster

    Music

  • House of Glenfiddich unveils “Where Next?” campaign in India

    House of Glenfiddich unveils “Where Next?” campaign in India

    Mumbai: House of Glenfiddich – Art, Travel & Beyond, a luxury lifestyle brand, unveils its campaign ‘Where Next?’ The campaign focuses on celebrating irrepressible individuals who have forged their own paths by challenging the status quo. The series celebrates the individuals who embraced the unknown and carved their journey against the odds.

    The limited series has been conceptualised by Havas Worldwide and Disney+ Hotstar CreativeWorks with William Grant & Sons and enabled by DDB Mudramax, with the production handled exclusively by Disney+ Hotstar CreativeWorks (the branded content, creative, and innovation studio of Disney+ Hotstar). It showcases the inspiring journeys of four celebrities – Sushmita Sen, Zoya Akhtar, Salim Merchant, and Vikas Khanna, who have pushed boundaries in their journey of embracing the unknown, often asking the question ‘Where Next?’ These pioneers exemplify the essence of tenacity and determination, truly showcasing what it takes to achieve success. The four-part series will be available exclusively on Disney+ Hotstar, will delve into their journey and highlight the unwavering passion, the relentless pursuit of their dreams and resetting to new ones.  

    Commenting on the campaign launch, William Grant & Sons Pvt Ltd country director – India Sachin Mehta said, “We are thrilled to unveil the ‘Where Next?’ series – a series celebrating the remarkable journeys of extraordinary individuals who have navigated uncharted paths. At the House of Glenfiddich – Art, Travel & Beyond, we celebrate those who challenge norms, embracing vulnerability and continuously set new challenges for themselves. The Where Next campaign recognizes and honours this spirit of exploration and innovation. Through these captivating stories we aim to inspire the next gen of innovators to chart their unique paths of discovery.”

    Sushmita Sen, Bollywood Actress, Entrepreneur, said, “I am honoured to be a part of the ‘Where Next?’ campaign by the House of Glenfiddich – Art, Travel & Beyond. This campaign perfectly encapsulates the essence of life by celebrating those who discovered the world beyond their comfort zone. One of the things I found to be incredibly significant that helped me get to where I am today was being able to do things on my own terms. I am excited to inspire the world with my journey and ask them ‘Where Next?’ as they create their extraordinary stories.”

    Zoya Akhtar, Indian Film Director, Screenwriter, Entrepreneur said, “As a storyteller, I’ve always believed in exploring new narratives and pushing the creative boundary that’s been set.  
    Being a part of the House of Glenfiddich’s ‘Where Next?’ the campaign has been amazing as one gets very few chances to talk about this aspect of the journey, to discuss the essence of what it means when you say “dare to dream.”

    The sentiments echoed by Vikas Khanna, Indian Chef, Entrepreneur, “Where Next? Is truly a question that I always have in my mind. As a chef, author and filmmaker, my journey has always been about the relentless pursuit of innovation and excellence. It all started with wondering what else I could do next. Because I knew if I stop evolving, I wouldn’t reach where I am today. Being recognized as a part of House of Glenfiddich’s campaign has been an incomparable experience, and I hope my story will help inspire others to constantly ask themselves the ‘Where Next?’ question!”

    Salim Merchant, Music Composer, Entrepreneur said, ‘My life has been a beautiful journey of experimenting with diverse melodies and crafting music that touches every soul.’ Where Next?’ campaign with its spirit of celebrating passion, mirrors the very essence of my musical pursuit. Being part of the campaign is a humbling experience, and I am excited to share my journey with the world. I hope it resonates with others, inspiring them to embark on their own creative journeys and pursue their passion.”

    The first episode will premiere exclusively on Disney+ Hotstar on 29 December 2023 to celebrate the remarkable journey of Sushmita Sen, followed by three more episodes in the weeks that follow.

    Watch teaser – https://www.hotstar.com/in/shows/where-next/1260157554

  • EcoSoul Home launches “Bharat Ki Parties Ka Naya Partner” campaign

    EcoSoul Home launches “Bharat Ki Parties Ka Naya Partner” campaign

    Mumbai: EcoSoul, an eco-friendly home essentials brand, is back with the launch of its innovative campaign with the tagline “Bharat Ki Parties Ka Naya Partner”. The aim behind the campaign is to redefine the way people celebrate festivities, emphasising a sustainable and eco-friendly approach.

    The campaign showcases EcoSoul’s disposable party pack which is designed to make celebrations hassle-free and eco-conscious. The campaign further shows how party organisations now do not need to worry about the aftermath because EcoSoul’s disposable party pack ensures a convenient and stress-free post-party clean-up. Eco Soul’s products are crafted with a commitment to environmental responsibility. The party pack items are planet-safe, ensuring they can be easily composted, leaving behind no trace of waste.

    EcoSoul the co-founder Dr. Rahul Singh said, “At EcoSoul, we believe that sustainable living should extend to every aspect of our lives, including celebrations. Our disposable party pack not only enhances your party experience but also aligns with our commitment to a greener and cleaner planet. Let’s celebrate responsibly and make every party an eco-friendly affair.”

    And, with the new year festivities brimming around the corner, EcoSoul has highlighted, yet, another aspect of parties and gatherings, which is “Maid ki bhi Party”. Picking up on a simple yet impactful message, the campaign is meant to highlight that with EcoSoul’s Party pack, you can manage to be planet-safe and also ditch doing dishes later, thus giving our household help a well-deserving break.

    The brand has enthusiastically promoted this campaign across its social media platforms and the brand encourages users to join the conversation using the following hashtags- #EcoSoul #EcoSoulHome #EcoSoulIndia #festiveseason #sustainability #EcoCutlery #GreenDining #SustainableLiving #EcoFriendlyKitchen #ReduceWaste #ReusableUtensils #EcoConsciousDining #ZeroWasteCutlery #PlasticFreeEating #GreenEatingHabits #EcoUtensils #EcoFriendlyDining #CutPlasticWaste #ConsciousConsumer #ReduceSingleUse #EcoFriendlyLifestyle #SustainableTableware #PlanetFriendlyCutlery. The brand encourages everyone to join the movement towards sustainable celebrations and share their eco-friendly party experiences.