ITV

Category: Ad Campaigns

  • Maxkleen’s heartwarming Sankranti surprise for everyday home heroes

    Maxkleen’s heartwarming Sankranti surprise for everyday home heroes

    Mumbai: As we head towards a time filled with celebration and joy, we often like to put our best foot forward and ensure that our homes are clean & festive ready. Each festive season our homes are scrubbed, dusted, and disinfected minutely by our house helpers, the daily heroes of our lives who manage to make so many homes clean and beautiful. This festive season with the aim to showcase our gratitude to these unsung heroes we set out with the Maxkleen Safai campaign.

    The Maxkleen Safai campaign, a heartwarming initiative by Maxkleen, Wipro Consumer Care’s leading floor cleaning brand was organized in Hyderabad to deep clean homes of the daily house helps, making their homes festival ready, prior to the occasion of Sankranti. Known as the festival of harvest, Sankranti (or Makara Sankranti as known in Andhra Pradesh & Telangana) is celebrated across the country and involves long preparations of sweets, deep cleaning, and decoration of our homes. During this time, people light bonfires with old and unwanted items, symbolizing the discarding of the old to make way for the new.

    For the ‘Safai campaign’ Maxkleen tied up with the NGO Ashray Akruti (which works to improve the lives of people with disability and the marginalized sections of society) and a cleaning services team. Ashray Akruti reached out to the house helps, identified their home cleaning needs and with the help of the Maxkleen and the cleaning services team completed the cleaning of the house helpers homes using the revolutionary Maxkleen product which left a great fragrance and big smile on their faces. As they stepped into their clean, fresh, and fragrant homes, we witnessed their faces filled with tears, joy, and heartfelt gratitude. Maxkleen initiated this ‘Safai campaign’ using its innovative product – Maxkleen Power Squeeze which was launched recently. Maxkleen Power Squeeze is a category first innovation where ‘one squeeze’ of the product (colloquially called as ‘one pichuk’) is enough for one bucket of water for cleaning the floors.

    This initiative provided a happy reset for our ‘everyday heroes’ which helped them to embrace the spirit of Sankranti with their families. Wipro Consumer Care and Lighting GM business development Ushasis Saha expressed, “We wanted to create a positive impact in the lives of these ‘unsung heroes’ who not only make our lives more comfortable but whose contributions are often overlooked. This Sankranti, through this small gesture, we wanted to bring the same sense of joy in their homes that they create in our homes every-day. Using Maxkleen Power squeeze, floor cleaning becomes convenient, affordable, and easy through its innovative ‘pichuk’ format. This allowed us to efficiently clean multiple homes, leaving a trail of smiles and fragrant sparkling floors and homes quickly & conveniently.”

    Inspired by a simple yet powerful idea, the Maxkleen Safai initiative sought to go beyond routine tasks to create a wave of positive change. This journey also taught us that sometimes the smallest gestures can have the most profound impact turning a simple act of cleaning into a powerful reciprocation of gratitude.

    The latest innovation by Maxkleen the Maxkleen Power Squeeze, is an innovative and powerful floor cleaner. With its unique squeeze format, it stands as a category-first innovation, revolutionising the modern floor cleaning process. And this comes at a pocket-pleasing price, at just Rs 60 for a month-long cleaning. Beyond Power Squeeze, Maxkleen offers a diverse range of floor cleaning solutions for daily use. These products cater to specific needs, ranging from a pleasant fragrance touch with variants like Floral Bliss and Citrus Joy, to refreshing Herbal Fresh, and even an Insect Repellent option. All variants provide a powerful 99.9 per cent germ cleaning efficiency and a floor sanitizing solution, ensuring both cleanliness and a touch of comfort in your daily routine.

  • Anytime Fitness brings ‘BE FIT FEST’ campaign

    Anytime Fitness brings ‘BE FIT FEST’ campaign

    Mumbai: Anytime Fitness, a globally acclaimed fitness brand with a widespread presence across PAN India, proudly announces the launch of the second season of ‘BE FIT FEST’, an annual campaign of the franchise organisation. BE FIT FEST, initiated in 2022, has become a flagship event, bringing fitness enthusiasts together and promoting a healthy lifestyle nationwide.

    This year, Anytime Fitness is thrilled to kick off ‘BE FIT FEST’ in the New Year with a ground-breaking move, through the introduction of a powerful artificial intelligence video. This innovative step marks a significant milestone for the brand, positioning as pioneers in leveraging technology to promote fitness and well-being.

     

     

    The AI-powered video focuses on bad choices that led humankind to the year 2042 when humans are unable to escape the matrix of ill health that they have created around themselves over the years. The target audience for this video is essentially the youth of the country. With an increasing fascination with technology, they have lost touch with reality and doing things more physically rather than virtually. This National Youth Day, Anytime Fitness aims to bring their attention to being a fitter version of themselves by making the right choices today for their future. Hence, the #YourChoiceYourFuture seems fitting for a campaign with a deep-rooted message.

    Anytime Fitness MD Vikas Jain said, “BE FIT FEST aims to address the critical issue of diminishing physical activity among the youth of our nation, who are deeply immersed in the world of technology. The pervasive influence of digital content has led to a sedentary lifestyle, raising concerns about the long-term impact on their health and well-being.”

    “Celebrating the spirit of National Youth Day, the core focus of our campaign is on the youth of our country, a generation that lives and breathes technology. An essential segment of our audience comes from the younger age group. Through an immersive AI video, we aim to create awareness about the importance of balancing digital engagement with physical activity and encouraging them to make smarter choices for their future. #YourChoiceYourFuture is the theme of the campaign as it emphasizes the pivotal role choices made today play in shaping a healthier future,” further added Jain.

    The immersive AI video featured in BE FIT FEST will explore the future of the human species, captivating audiences with a visually compelling and thought-provoking experience. Anytime Fitness invites everyone to join this journey through the link – to promote well-being, make informed choices, and shape a healthier future. 

  • Ranbir and Neetu Kapoor spark fun in Lay’s ‘Isey Kehte Hain Pyaar’ campaign

    Ranbir and Neetu Kapoor spark fun in Lay’s ‘Isey Kehte Hain Pyaar’ campaign

    Mumbai: Is it family first, or Lay’s first? Lay’s, one of the leading potato chips brands in India, is here to answer the question with a witty and relatable campaign, “Isey Kehte Hain Pyaar.” Featuring brand ambassador Ranbir Kapoor and his ever-charming mother, Neetu Kapoor, the campaign captures the hilarious clash between affection and flavour when the irresistible taste of Lay’s challenges the resilience of unbreakable relationships. Get ready for a light hearted tug-of-war as the duo humorously navigate through situations to safeguard their prized packs!

    The campaign vibrantly delves into the playful struggle that ensues as the mother-son duo find themselves in a snack showdown for the ultimate prize – a bag of Lay’s chips. The magnetic pull of Lay’s signature taste puts even the strongest bonds to test, proving that no one willingly surrenders their Lay’s.

    In the debut film of the entertaining ‘Isey Kehte Hain Pyaar’ series, brand ambassador Ranbir Kapoor teams up with his real-life mother, Neetu Kapoor as they go head-to-head for their favourite Lay’s. The film opens with Ranbir playing the perfect son, assisting Neetu with chores throughout the day. However, the playful plot thickens when Neetu searches for her missing Lay’s—a pack initially left in Ranbir’s care. The narrative takes an amusing turn as Ranbir, who had been a dutiful son up until now, brings out the hidden Lay’s pack from behind the sofa cushions, revealing it with a cheeky smile. With a contented bite, he seals the playful prank, triumphantly celebrating the enduring love for Lay’s. This charming mischief sets the tone for a series of entertaining films yet to unfold.

    Radiating excitement on the campaign’s launch, PepsiCo India category lead – potato chips Saumya Rathor said, “We all know that love doesn’t always conquer all, especially when there’s a bag of Lay’s involved. We’ve all been there – staring down a bag of Lay’s, contemplating whether to share or savour in delicious solitude. Our latest campaign taps into this behaviour, showcasing how the love for Lay’s can even challenge the strongest connections, brilliantly depicted by Ranbir Kapoor and Neetu Kapoor. This film is just the appetizer; brace yourselves for an epic snack showdown between them, promising suspense, laughter, and unexpected twists. Love, loyalty, and a bag of Lay’s – the ultimate test awaits in this series that will have you on the edge of your seat. So, stay tuned and watch how the duel unfolds!”

    Brand ambassador and superstar, Ranbir Kapoor, expressed, “Working with Lay’s is always a thrill, but this time was exceptional—I got to share the screen with my mom. What made it even more special was that the film actually reflects something we encounter regularly in our home. The universal love for Lay’s sometimes turns our house into a riot of fun. I can’t wait for the audience to dive into these films with their own bags of Lay’s and enjoy the ride!”

    “Working on the campaign was truly enjoyable. The film wonderfully captures the playful moments surrounding love and Lay’s. The fun interactions between Ranbir, Lay’s, and myself are just the start of a series that holds many surprises. While Ranbir took the first win, there’s more excitement ahead—let’s consider it 1-0 for now but stay tuned for what’s next!” remarked the charming Neetu Kapoor.

    The initial TVC launch signals the start of an engaging series of films where Ranbir Kapoor and Neetu Kapoor will engage in a delightful snack showdown, inviting audiences to witness their playful battle over Lay’s chips, promising more laughter, more moments of love, and more Lay’s-inspired fun. The campaign is a result of a close collaboration between Leo Burnett, PepsiCo India, and director Vivek Kakkad. Leo Burnett played a crucial role in crafting the strategic framework, while Kakkad brought his critical expertise in coming up with the campaign idea, writing the tag line and the witty scripts.

    The campaign’s 360-degree approach will encompass various elements, promising a comprehensive rollout across multiple platforms, including digital, television, print, and social media, to immerse audiences in the delightful world of Lay’s ‘Isey Kehte Hain Pyaar’ campaign.

  • Kalyan Jewellers launches Uttarayan campaign with Kinjal Rajpriya

    Kalyan Jewellers launches Uttarayan campaign with Kinjal Rajpriya

    Mumbai: Kalyan Jewellers, one of India’s largest and most-trusted jewellery brands, has unveiled its digital ad campaign celebrating the occasion of Uttarayan. The one-of-its-kind digital campaign features Kalyan Jewellers’ brand ambassador for the state of Gujarat – Kinjal Rajpriya. The campaign film beautifully captures the vibrancy and excitement associated to the festive occasion, from the timeless tradition of flying kites marking the festivities to symbolizing the new beginnings.

    Marking the start of this auspicious time, the ad film beautifully conveys a message highlighting that – ‘While one may not control the wind, one can certainly tether the kite’; underscoring the cultural nuances associated to the festival of Makar Sankranti. It emphasises that while external factors are uncontrollable, one can chart their destiny by making conscious decisions with determination and purpose. The film cleverly intertwines cultural traditions of Makar Sankranti with the daily struggles of today’s generation, highlighting the resilience needed for a meaningful ascent.

    Kalyan Jewellers’ regional brand ambassador for the state of Gujarat – Kinjal Rajpriya is seen wearing exquisitely crafted lightweight jewellery from the company’s Sankalp collection – which includes designs that pay tribute to the regional ethos of Gujarat. Aligned with the company’s ethos, Kalyan Jewellers encourages all to embrace the essence of the festival, welcoming the winds of change to elevate collective spirits.

  • Kai India launches cutting-edge ad campaign focused on kitchen safety

    Kai India launches cutting-edge ad campaign focused on kitchen safety

    Mumbai: Kai India, the leading subsidiary of Japan’s renowned brand KAI, is delighted to unveil its latest knife ad campaign, featuring managing director, Rajesh U Pandya. With a rich legacy spanning 115 years, KAI has become synonymous with crafting premium kitchenware, and this campaign reinforces its commitment to promoting safety and excellence in culinary experiences.

    The core concept behind this innovative ad campaign revolves around the paramount importance of safety in the kitchen, especially during the process of cutting vegetables and other essential ingredients. Kai India managing director Rajesh U Pandya emphasises the significance of using sharp knives for injury prevention. He stated, “There is nothing more challenging than using a knife that doesn’t cut. If you opt for a dull knife, you will find yourself exerting extra force, leading to unnecessary stress and potential injuries.”

    The campaign highlights the message that choosing the right knife is not just about functionality but is a conscious decision to prioritize safety and efficiency in the kitchen. Rajesh U Pandya encourages individuals to select a knife that they, their families, or recipients of the gift will truly love and consider a trusted “partner in the kitchen.”

    Kai India’s commitment to quality and safety is reflected in their extensive range of meticulously crafted knives, designed to enhance the culinary experience of both amateur chefs and seasoned professionals alike. The new ad campaign serves as a testament to Kai India’s dedication to providing consumers with kitchen tools that not only meet but exceed their expectations.

    Kai India head of marketing Hitesh Singla said “Kitchen safety is not just a necessity; it’s a fundamental aspect of the culinary experience. At Kai India, we believe that the right knife is not just a tool; it’s a trusted partner in every kitchen. Our latest ad campaign is not just about cutting-edge tools but cutting with confidence. We want users to understand that a sharp knife not only prevents injuries but enhances the joy of cooking. It’s an investment in safety, precision, and the pure pleasure of creating in the heart of your home.”

    With over 3.15 crore knives sold worldwide, Kai India is ready to embark on an exciting journey that not only embodies the spirit of Japanese culture but also underscores the exceptional quality and craftsmanship that defines the brand. Kai India has firmly established itself as a global leader in the kitchenware industry, offering the perfect blend of form and function.

    Founded in Seki in 1908, KAI group products have cult status in Japan. The brand is known for its high-quality beauty care and personal grooming products integrating practical aesthetics with refined craftsmanship providing well-designed, innovative houseware, and beauty care products that are used widely in day-to-day lives.

    Japan-based KAI Group made a foray into the Indian market by setting up a manufacturing facility spanning over 30,000 sq mt in Neemrana, Rajasthan. KAI brings over 800 years of Japanese legacy of forging blades, directly to Indian households with its kitchenware range. KAI Also offers high-precision beauty and personal care products to Indian consumers adding value to their daily life. They are determined to provide products prepared with detailed R&D and superior Japanese technology. With its clear vision and mission, KAI is marching forward towards becoming a household name in India.

     

  • Myntra FWD and Youthbeat join forces for the NGL campaign

    Myntra FWD and Youthbeat join forces for the NGL campaign

    Mumbai: Myntra FWD, an immersive destination for Gen-Z fashion, joined forces with Youthbeat, the youth marketing wing of Sociowash, for the “Never Gone Lower” (NGL) campaign on Myntra. Never Gone Lower (NGL), a one-day event held recently on Myntra FWD,  offered shoppers an unprecedented opportunity to snag incredible deals.

    To amplify anticipation and excitement for the NGL event, the brand and the agency collaboratively orchestrated the Lowest Limbo Party. This pre-event extravaganza, held on the eve of the NGL event going live on the platform, unfolded at Social Church Street, welcoming the NGL army comprising creators, campus representatives and Gen-Z’s most-loved influencers. The venue pulsated with energy, creating an electrifying atmosphere. Attendees faced the challenge of navigating a low limbo wearing their stylish FWD drip, emblematic of price drops on Myntra’s NGL Day. Triumphing over the limbo challenge not only granted attendees access to the vibrant party but also bestowed upon them exclusive vouchers for them to shop at Myntra’s NGL event, heightening the excitement and value of the overall experience.

    The Vixens Crew, Gen Z-loved creators and a renowned all-girls dance crew from Bangalore were part of the event as the official showcase. Known for their dynamic performances and nationwide recognition, The Vixens Crew took on the Low Limbo Challenge, contributing to the buzz around the event.

    On the day of the NGL event, the Vixens Crew engaged their audience with a captivating reel, amplifying the campaign’s reach and impact.

     

     

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Myntra fwd (@myntrafwd)

     

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Arnav Jain (@_arnav.jain)

     

    Youthbeat co-founder Raghav Bagai said, “The ‘Never Gone Lower’ campaign is a game-changer in the realm of engaging with shoppers at a deeper level. When curating Myntra’s FWD NGL event, we at Youthbeat recognized The Vixens Crew, a group of vibrant Gen Z individuals expressing their creativity through dance, as the perfect collaborators. Their energy brought a dynamic flair to the Lowest Limbo Party, inspiring shoppers to plunge into unbeatable deals on Myntra. The success of the ‘Never Gone Lower’ campaign with Myntra reflects our unwavering commitment to crafting unforgettable and impactful brand experiences.”

    The overall campaign solidified Myntra FWD’s and Youthbeat’s commitment to delivering innovative and memorable experiences in the digital commerce space, fostering deeper engagements with the FWD community!

  • Cipla launches a song with Shankar Mahadevan for the Tuffies campaign

    Cipla launches a song with Shankar Mahadevan for the Tuffies campaign

    Mumbai: Empowering kids living with chronic respiratory conditions like asthma through the magic of music, Cipla forays into the next phase of its Tuffies campaign with a new song. The mighty melody has been sung and composed by Shankar Mahadevan and conceptualised with creative agency ^ a t o m network. With the aim of spreading the Tuffies mission nationwide, the new song will be part of the company’s strengthened efforts to promote paediatric respiratory care awareness through both online and offline channels. The Tuffies song is now available across Cipla’s social channels.

    Speaking on the launch of the new song, Cipla Ltd CEO – one India business Achin Gupta said, “Music has always been an incredible medium of expression and at Cipla we have tremendous belief in its ability to inspire, motivate and unite. We’re excited to launch the ‘Dhan-ta-daa’ song specifically created for little Tuffies across the country and we’re especially excited to have collaborated with the talented Shankar Mahadevan to help us bring the spirit of ‘Tuffies’ alive.”

    Singer and composer Shankar Mahadevan said, “Music is a powerful tool for storytelling and I’m so happy to have been presented with the opportunity to be part of such a special project that brings attention to a serious and relevant cause. Learning about the impact of a disease like asthma on little ones across the country was an eye-opener and Cipla’s commitment to these little ‘Tuffies’ is commendable. Melodious and catchy, our hope is that this song resonates with children, enabling them to take charge of their own health and give them the courage to achieve their full potential.

    The song launch will be coupled with new initiatives that includes a second comic book titled, ‘Mystery of the Lost Kitty’, which for the first time has been co-created with Indian paediatricians. Furthermore, recognizing the crucial role of schools in promoting health education, the company has rolled out the ‘Tuffies ki School Yatra’ to 1000 plus schools across the country. Through this hands-on approach the company hopes to empower students and staff with the knowledge to navigate respiratory conditions, dispel misconceptions, and promote proactive respiratory health management. In addition to asthma screening opportunities, the yatra includes fun activities like blow painting for kids, engaging group sessions with healthcare professionals for staff members, and opportunities for parents to feature their child in the next Tuffies comic book.

    Link to read second comic book, ‘Mystery of the Lost Kitty’: https://www.breathefree.com/tuffies/read-comics/

    Speaking on the new comic book and the ‘Tuffies Ki School Yatra’, Cipla Ltd CEO – one India business Achin Gupta,  “Addressing India’s young population, where 70-82% of those suffering from wheezing or severe asthma remain undiagnosed[1], Tuffies aims to educate and entertain children in a relatable language. Exemplifying the power of tailored creative storytelling in effectively engaging audiences, the slew of offline and online activities will only further bolster these ambitions and aid our mission of raising awareness about paediatric respiratory care”.

    Led by the delightful, animated characters Vicky, Mini, Gullu and Mr. Puffy – Tuffies hopes to inspire children with respiratory conditions, like asthma, to take charge of their health through dynamic storytelling and engagement. It also assists parents and caregivers in distinguishing between accurate information and misconceptions about these conditions.

    Disclaimer: This information is only for general awareness and is neither intended nor expected to promote, use, or endorse any product or encourage use of medicines or treatment in any way nor implied to be a substitute for professional medical advice nor for diagnosis or treatment/cure of any medical condition. The views expressed are independent opinion based on studies from validated qualified sources. Your discretion must be exercised before using the information for consulting doctor. Please consult your doctor/registered medical practitioner before starting any treatment/medicine/ inhaler. This is being used only as a reference to create awareness and is not an advertisement.

  • API and Dr. Reddy’s conclude ‘Acidity-Free Life’ campaign

    API and Dr. Reddy’s conclude ‘Acidity-Free Life’ campaign

    Mumbai: The Association of Physicians of India (API), a professional body of consultant physicians formed in 1944, in a joint effort with Dr. Reddy’s Laboratories Ltd, a global pharmaceutical company, concluded its unique ‘Acidity-Free Life’ campaign by declaring 9 January as ‘World Acidity Day’, a first-of-its kind day dedicated for awareness on acidity. The day also marks the birth anniversary of Dr Soren Sorensen, a Danish chemist, who introduced the concept of pH as a convenient way of expressing acidity.

    The ‘Acidity-Free Life’ campaign commenced in June 2023 with the launch of a logo for ‘World Acidity Day’, selected by 50,000 plus doctors from India. As part of the campaign, API and Dr. Reddy’s partnered with Indian Railways and Indian Railway Catering and Tourism Corporation (IRCTC) and educated over 10 lakh commuters through distribution of physical and digital informational material on the health hazards associated with acidity and ways of managing it. The campaign was concluded with the unveiling of sand art installation of ‘World Acidity Day’ symbol crafted by Padma Shri awardee Sudarsan Pattnaik at Puri beach, on 9 January 2024.

    SCB Medical College, Cuttack professor and former HOD, and Indian College of Physicians (API) Vice Dean Dr Jayanta Kumar Panda said: “Acidity is highly prevalent in India, leading to serious health issues. While every one of us has felt the discomfort of acidity in our daily lives, yet it remains a less-discussed topic. Early detection of the problem, controlling the reflux and timely treatment can prevent ulcer, bleed and even cancer. Through our campaign, we are happy to discuss the alarming acidity burden in India and educate people around us on the risk factors associated with acidity and how early diagnosis and treatment will help in averting health issues, by declaring a dedicated day for acidity awareness. We are also happy to partner with Dr. Reddy’s who has a legacy of 32 years in acidity management in India, for the campaign. Starting this year, the ‘World Acidity Day will be commemorated every year on January 9. So, let’s resolve for a healthy lifestyle, early and effective management on this World Acidity day.”

    Acidity has become a prevalent health issue due to modern lifestyles and imbalanced diets, leading to various health complications. According to a 2021 survey in India, about 32 percent of adults aged 30 to 44 years old reported having acidity and indigestion problem. Acidity and indigestion were seen to be higher among older adults and seniors.

  • Neha Dhupia joins Mothers Against Vaping’s fight against tobacco devices targeting children

    Neha Dhupia joins Mothers Against Vaping’s fight against tobacco devices targeting children

    Mumbai: ‘Mothers Against Vaping’, a united front of concerned mothers combatting the promotion of new-age tobacco devices such as e-cigarettes and vapes among Indian children and youth announced that Neha Dhupia, renowned actress, model and mother has given her consent to support their cause and joined their ranks. Her invaluable support brings forth a powerful message of concern and determination to combat this growing crisis among our children.

    Despite a nationwide ban, international manufacturers are leaving no stone unturned to promote these new-Age tobacco devices with specific focus on Indian children and youth as they desperately search for new markets against the backdrop of tightening regulations. Mothers Against Vaping has been running an awareness programme, to raise awareness of this troubling reality, and urging immediate action from parents, educators and policymakers.

    Neha Dhupia, known for her outspokenness and an inspiration for women, firmly advocates for the Mothers Against Vaping movement. She expressed support saying “As a responsible mother, I wholeheartedly support the Mothers Against Vaping group and their cause. The issue is deeply alarming, and all mothers should be concerned as it directly impacts the health of our children. We, as mothers, must unite, raise our voices and increase awareness against vaping and electronic cigarettes to ensure that such habits are completely eradicated from the lives of our children and youth.”

    Mothers Against Vaping campaign is also supported by eminent personalities like Dr Deepa Malik – Padma Shri, Khel Ratna Arjuna Awardee; Dr Bhavna Barmi who is an internationally acclaimed  clinical psychologist, a public speaker, founder of Happiness Studio and head psychologist at Fortis Escorts Heart Institute; Dr Varuna Pathak, a former professor of gynaecology and obstetrics at the Gandhi Medical College; Kamaljeet Kaur – famous calligraphy artist and Vaishali Sharma – founder The Champa Tree, a parenting blog among others.

    The campaign will receive a significant boost with Neha lending her support to this crucial cause. Its reach holds the promise of significantly reducing vaping among children and safeguarding their health. As per Mothers Against Vaping, it is imperative for policymakers and stakeholders to understand the agenda of international marketers and launch extensive awareness initiatives on the harmful effects of vaping and electronic cigarettes such as heat-not-burn tobacco products. The dissemination of impactful advertisements should extend beyond movie halls, encompassing diverse public spaces to rectify misconceptions.

    Such awareness campaigns are essential to counteract the deceptive marketing strategies employed by e-cigarette manufacturers to promote these new-age tobacco devices and heat-no-burn tobacco products. These devices, often adorned with eye-catching designs and flavoured with strawberry or bubble gum, have gained immense popularity among children. As digital natives, today’s children and youth are quick to embrace new technologies, making them particularly susceptible to the allure of vaping. This trend poses a serious threat of addiction, as e-cigarettes and other new-age tobacco devices can serve as gateway devices for introducing users to harmful substances like cocaine and heroin.

    The mission of Mothers Against Vaping is dedicated to instilling positive values in our children and shielding them from the clutches of vices present in an increasingly bad and complex world.  The support from influential figures like Neha Dhupia will amplify the campaign of Mothers Against Vaping and create more awareness about the detrimental effects of vaping among children.

  • Tata Tele Business Services unveils ‘#DontForgetToThankIT’ campaign

    Tata Tele Business Services unveils ‘#DontForgetToThankIT’ campaign

    Mumbai: Capturing the significance of invaluable contribution of IT Professionals towards nurturing of businesses across industries, Tata Tele Business Services (TTBS), country’s leading enabler of connectivity and communication solutions for businesses has initiated IT Professionals Day – 10 January, with the campaign thought of ‘#DontForgetToThankIT.’ The focus of the initiative is to urge businesses to celebrate and express gratitude to IT professionals and IT departments, who work diligently for seamless operations of our digital infrastructure.

    The selection of the 10 January as the celebratory day is a symbolic reflection of the binary digits 10.01- as they are the fundamental building blocks of the digital ecosystem. The campaign features two videos, spotlighting the irreplaceable role of IT professionals and the impact achieved through their focused efforts. TTBS also encouraged internal employees and business partners to partake in this virtuous initiative and show appreciation for the commitment and perseverance embodied by IT professionals. Leveraging digital & social media, furthering the goal of reaching a wider audience and maintaining sustained communication.

    https://bit.ly/ITProfessionalsDay

    Speaking on the launch of the campaign, Tata Teleservices Sr VP – product and marketing Vishal Rally said, “‘#DontForgetToThankIT’ is not just a celebration; it’s a heartfelt tribute to the IT professionals who navigate the digital frontiers, ensuring seamless operations and driving business innovation. At Tata Tele Business Services, we recognize the invaluable contributions of IT professionals who are the true architects of success in today’s digital age. This initiative is a testament to our commitment to appreciating, acknowledging, and elevating the IT community, the backbone of every thriving enterprise. Through this celebration, we invite organizations, leaders, and individuals to join us in expressing genuine gratitude to the dedicated IT teams who make the extraordinary seem ordinary every day.”

    In a world that often celebrates various professional roles, TTBS has taken the initiative to shine the spotlight on the unsung heroes – the IT professionals. Through ‘#DontForgetToThankIT’ campaign, TTBS aims to not only acknowledge but also deeply appreciate the hard work, dedication, and professionalism of IT heroes who play a pivotal role in ensuring seamless operations, digital transformation, and business continuity. The collective participation of all stakeholders will undoubtedly amplify the impact of this celebration, making it a resounding tribute to the vital contributions of IT professionals.