ITV

Category: Ad Campaigns

  • Madhuri Dixit and Sneha emphasise protein criticality in I’m Complan Boy-Girl” campaign

    Madhuri Dixit and Sneha emphasise protein criticality in I’m Complan Boy-Girl” campaign

    Mumbai: Complan, a health food drink from Zydus Wellness Ltd announced a new “I’m Complan Boy/Girl” campaign featuring Bollywood superstar Madhuri Dixit and acclaimed South Indian actress Sneha. In the new communication Madhuri & Sneha are highlighting the criticality of Protein for growing kids and recommending Complan, which has 63 per cent more protein than other leading kid’s health food drinks, as the best solution. Madhuri will be the face of the campaign in the Hindi-speaking markets and Sneha will be helming the brand’s new narrative in the southern regions.

    In the new communication, Madhuri & Sneha are shown talking to mothers and their kids during the school annual day function. They share with the audience that doctors emphasised protein critically in growing years of their kid’s and routine daily food is not always enough to cater to kid’s daily protein needs. They recommend Complan because its scientifically developed composition has 63 per cent more protein than the leading kid’s health food drink along with 34 vital nutrients. Hence Complan gives 2X faster growth and supports memory and concentration. The ad ends with brand’s the most recalled iconic tagline “I’m Complan Boy/Girl.”

    Speaking about the Complan’s newly-launched campaign, Zydus Wellness CEO, Tarun Arora said, “Complan is an iconic brand in children’s health food drink category and contains 100 per cent milk protein. Over the years we have highlighted to mothers the need to provide the right quantity of good quality protein for full growth of kids. Madhuri & Sneha are not only known as superstars and acclaimed actresses but also as caring mothers who are completely involved in their kids’ growth & development. Because of this credibility, we decided to partner with them to help educate mothers about the criticality of protein in their children’s growing years & to make the right nutritional choice, and therefore, to highlight how Complan is the superior solution to cater to this need.”

    Speaking about association with Complan, Madhuri Dixit said, “I’m delighted to be associated with this iconic brand because I’m a ‘Complan mom’. As a mother, I can understand the challenges of other mothers in providing optimum nutrition to their kids for their proper growth. Through this new campaign, we are helping them navigate this challenge so that they make an informed nutritional choice and growth of their kids do not get compromised.”

    Speaking about association with Complan, Sneha said, “ Complan as a brand brings a smile to my face because it reminds me of the iconic “I’m Complan Boy/Girl” commercial that I used to watch on TV myself. Now I’m really delighted to associate with the new version of “I’m Complan Boy/Girl” campaign as a “Complan Mom”. With this new campaign, we are providing a solution to every mother for their challenge to provide the right nutrition for their growing kids.”    

    The TVC has been conceptualised by McCann Worldgroup India and will air on TV in five languages – Hindi, Marathi, Bengali Tamil and Telugu. This video will be available across all of Complan’s digital and social media platforms.

  • Cadbury Dairy Milk unveils heartwarming tale in second Generosity journey installment

    Cadbury Dairy Milk unveils heartwarming tale in second Generosity journey installment

    Mumbai: Cadbury Dairy Milk released its new brand film as a part of its ongoing Generosity campaign. It is the second installment for the new dimension of the Generosity platform that was introduced in 2022 with a touching film depicting a generous moment between a politician and his bodyguard.

    With the new film, the brand continues to encourage consumers to melt the power barriers and treat everyone equally while wholeheartedly engaging in their happy moments. Over the years, Cadbury Dairy Milk has been spotlighting the social asymmetry and aims to bridge the gap between the haves and have-nots in our society– one heartfelt story at a time thus, evolving the brand’s narrative of ‘Kuch Accha Ho Jaye, Kuch Meetha Ho Jaye’.

    Commenting on the new film, Mondelez India VP- marketing Nitin Saini said, “As we unveil another heartwarming chapter in our Generosity campaign, we continue to believe in the transformative power of shared happiness. Cadbury Dairy Milk remains dedicated to breaking down societal barriers, urging everyone to actively participate in the celebrations of others. In doing so, we hope to inspire a world where kindness and generosity redefine the way we connect, one sweet moment at a time.”

    Ogilvy India chief creative officer Sukesh Nayak added, “We announced the new chapter in the brand’s Generosity story in 2022 with the Politician film. The follow-up to that needed to be sweeter and grander. We thought to ourselves – what’s better than a wedding situation to show melting of the power distance between an employer and an employee. It beautifully underlines the happy occasion and the action that the campaign intends to drive. So, the next time we are at a wedding we not just attend but wholeheartedly participate in the celebrations, keeping aside all societal divides.”

    This heartwarming film unfolds against the backdrop of a wedding procession in a seemingly small town in rural India. A man in a suit stands out as he dances exuberantly with the locals in the baaraat, clearly representing urban India amidst the local attendees.  As the story progresses, it is revealed that the dancing man is the employer of the groom, who is overjoyed to be present in the happiest moment of his colleague’s life. The film then cuts to a beautiful moment of the employer and groom sharing a Cadbury Dairy Milk while everyone dances away to glory, yet again underlining the emotive thought of ‘Kisi Aur Ki Khushi Mein Shaamil Ho Kar Dekhiye’. The campaign’s soundtrack accompanies the film, driving the message of looking beyond one’s reality and being a part of others’ happiness.

  • Continental Coffee’s Pongal & Sankranthi campaign unites 1000 homes in Bangalore & Chennai

    Continental Coffee’s Pongal & Sankranthi campaign unites 1000 homes in Bangalore & Chennai

    Mumbai: In a flavorful crescendo to their “Keeping Traditions Alive” Pongal and Makar Sankranthi campaign, Continental Coffee, the hallmark of superior coffee experiences, recently embarked on a spirited campaign to infuse the warmth of tradition and togetherness into the hearts of 1000 households in Bangalore and Chennai. This monumental celebration of Pongal and Sankranthi, orchestrated by Continental Malgudi, the heart of the brand’s cultural initiatives and home to the authentic Continental Malgudi Filter Coffee, stands as one of the biggest campaigns ever at this scale.

    Continental Malgudi Filter Coffee is an authentic and traditional coffee, prepared by authentically roasting, blending, and grinding coffee beans. In an era of continuous change, where authentic celebrations are gradually fading, Malgudi understands the importance of festivals and strives to convey the message that festivals are meant to be celebrated authentically, just like their meticulously crafted filter coffee. The brand emphasizes the significance of preserving certain traditions that deserve to be kept alive.

    In the spirit of fostering community bonds and embracing heritage, Continental Coffee, in collaboration with the residents of Bangalore and Chennai, curated an array of activities that resonated with the essence of Pongal and Sankranthi. The festivities unfolded against the backdrop of these culturally rich cities, where families united to partake in rituals that have stood the test of time.

    Residents immersed themselves in the joyous atmosphere as Continental Malgudi played host to a myriad of activities, including pot coloring, kolam making, and the traditional preparation of Pongal and Ellu Bella. These activities not only served as a catalyst for familial bonds but also acted as a bridge to reconnect with time-honored customs.

    CCL Products India Ltd head of consumer marketing Preetam Patnaik expressed their elation, stating, “Being part of the Pongal and Sankranthi celebrations in Bangalore and Chennai was truly a gratifying experience for us. Our objective was to revive the traditional spirit of these festivals, and the overwhelming response from the residents reaffirms the importance of such cultural endeavors. Witnessing families come together to relish these activities, deeply rooted in our culture, was heartening.”

    This campaign, dedicated to Continental Malgudi, the brand’s cultural hub, underscores Continental Coffee’s unwavering commitment to the preservation and promotion of cultural traditions. As part of their Pongal and Sankranthi campaign, the brand aimed to cultivate a sense of community and unity among the residents of Bangalore and Chennai, fostering a reconnection with their roots. The resounding success of the campaign has fueled Continental Coffee’s determination to continue spearheading such initiatives, with a vision to perpetuate our rich cultural heritage.

    In addition to the heartwarming success at the community level, the campaign has also achieved outstanding digital milestones. The cumulative views of the campaign content have surpassed an impressive 10 million, reaching an expansive audience of over 50 million in the South markets. This digital triumph underscores Continental Coffee’s ability to blend tradition with modernity, resonating with a broad spectrum of viewers.

    Continental Coffee’s Pongal and Sankranthi celebrations, particularly through the lens of the “Keeping Traditions Alive” campaign for Continental Malgudi, stand as a testament to the brand’s ethos and dedication to cultural preservation. The event not only succeeded in bringing families, communities, and cultures together but also etched itself as a memorable and enriching experience. As Continental Coffee looks ahead, the brand is eager to continue spreading joy and happiness through the celebration of many more festivals, creating lasting moments for its cherished consumers.

  • Sobhita Dhulipala shines bright as the ‘Face of Bhima Jewels’

    Sobhita Dhulipala shines bright as the ‘Face of Bhima Jewels’

    Mumbai : mSixandPartners, GroupM’s youngest outcome-based agency has facilitated a collaboration between actress Sobhita Dhulipala and Bhima Jewels, a prominent name in the Gold and Diamond Jewellery retail sector. The acclaimed celebrity, roped in as the brand ambassador for the legacy jewellery retailer, has appeared in a stunning commercial celebrating self-love with the brand’s diamond range.

    The commercial, titled “Made to Celebrate You” features Sobhita recounting her career accomplishments while showcasing Bhima Jewels’ diamond range. The ad focuses on paying tribute to inspirational women from diverse backgrounds and encouraging them to indulge in self-love.

    mSix&Partners’ strategic approach has ensured that Bhima Jewels’ brand ethos is mirrored with the endeavour of redefining the standards of luxury in the world of Gold and Diamond Jewellery.

    Speaking on this occasion,Bhima Jewels managing director Abhishek Bindumadhav said, “We’re glad that our trusted partner mSix&Partners initiated this strategic collaboration with Actor Ms. Sobhita, who will now be the face of Bhima Jewels as our Brand Ambassador. Sobhita personifies values that resonate with our brand – her elegance, grace, and versatile style align seamlessly with our commitment to quality, craftsmanship, and timeless beauty. Commencing our association with Ms. Sobhita is a new Television Commercial that goes beyond conventional norms. While diamonds are often perceived as gifts for women, our latest commercial, “Made to Celebrate You,” redefines this narrative. It shifts the focus onto diamonds, paying tribute to inspirational women from diverse backgrounds. This empowering message underscores the idea that individuals today indulge in self-love, celebrating their triumphs and achievements. Sobhita, with her dynamic personality, epitomizes this spirit in an unparalleled manner. She stands as a perfect testament to the women we aspire to honour through our brand—a celebration of individuality, success, and the inherent strength that defines the essence of Bhima Jewels.”

    Commenting on the partnership, mSix&Partners India managing partner Subhamay Mukhopadhyay said, “We are thrilled to have facilitated this partnership between Sobhita Dhulipala and Bhima Jewels which has culminated into this impressive-looking, thoughtful campaign. Sobhita is the perfect fit for this association and has wonderfully personified Bhima Jewels’ brand values with her graceful presence. Apart from ensuring that we use best-in-class tech capabilities for our clients, mSix&Partners offers a holistic perspective that serves the brand’s purpose.”

  • Radio City launches “City Chale Ayodhya Dham” campaign

    Radio City launches “City Chale Ayodhya Dham” campaign

    Mumbai: Radio City, India’s leading radio network, brings to you – “One path, countless stories, and a moment to touch your hearts!” The radio network proudly announces, ‘City Chale Ayodhya Dham,’ their new 15-day campaign celebrating this creative endeavour that is poised to engage with millions of people as it unfolds an assortment of intriguing shows and on-ground activities.

    Radio City, renowned for its immersive hyper-local shows, elevates this campaign on the digital platforms. Ayodhya holds profound significance in India for being the birthplace of Lord Ram. Radio City’s campaign comes at a historic moment that symbolises with faith, unity, and cultural richness.

    Radio City’s ‘City Chale Ayodhya Dham’ promises an immersive on-air experience with creatively crafted sound that tries to capture the pride and the emotions associated with this campaign.

    In addition, on-air contest gives its listeners an opportunity to become a lucky winner and experience a soulful Darshan in Ayodhya. The audio journey will continue with RJ Akhil’s “Kahani Pauranik Bharat Ki” and RJ Saurabh Shukla’s “City Chale Ram ke Dham,” offering captivating explorations of Ayodhya and the grandeur of Ramayana.

    Radio City’s top national RJs and digital influencers are going to converge to capture the campaign’s essence through engaging videos, live sessions, and reels. Furthermore, amplifying Ayodhya Development Authority’s vision to make ‘Plastic Mukt Ayodhya,’ Radio City owns the initiative by distributing plastic free bags in the city.

    Radio City CEO Ashit Kukian commented on this campaign stating, “Ayodhya, the heart of our heritage, resonates with the spirit of devotion and unity. ‘City Chale Ayodhya Dham’ is not just a campaign; it’s a soulful journey connecting the diverse threads of our culture. With each beat of Radio City, we embrace the profound significance of the sacred city, celebrating with millions of devotees worldwide.”

    In addition to the ‘Plastic Mukt Ayodhya’ campaign, Radio City will also be activating a mobile van in Ayodhya Dham covering length and breadths of the city wherein RJs and influencers will keep offering unheard stories, historic moments and development of the City which is supported by ADA (Ayodhya Development Authority). The campaign kick started from 17 January in the presence of the ADA authorities.

    Ayodhya Development Authority vice chairman Vishal Singh (IAS) said “We are happy to have Radio City as the “Vibrant Content Partner” amplifying the experience of Ayodhya City across 39 markets of Radio City. I also wish to extend my gratitude to the radio station for driving its green initiative of ‘Plastic Mukt Ayodhya.’ Such initiatives are crucial steps in our endeavour to develop Ayodhya as a sustainable and world-class city.”

    “City Chale Ayodhya Dham” is set to become a nationwide celebration and Radio City’s vibe will reverberate globally, weaving together spirituality, culture, and entertainment through their extensive digital presence.

  • Orion India announces Palak Tiwari as Turtle Chips’ brand ambassador

    Orion India announces Palak Tiwari as Turtle Chips’ brand ambassador

    Mumbai: Orion India, a leading South Korean snack company, proudly announces Bollywood actor Palak Tiwari as the brand ambassador for their salty product line, Turtle Chips in India. The popular Korean snack Turtle Chips is known for its four times crunch because of its unique four-layer shape, which resembles the shell of a tortoise.  

    Palak Tiwari, as the face of the brand, takes center stage in their newest commercial, showcasing the spicy devil flavour of Turtle Chips. Palak’s bold and playful persona effortlessly aligns with the crunch and intense flavor of Turtle Chips, making her the ideal choice to represent the brand.

    The Spicy Devil flavor, in particular, is a favorite in the Indian market that sets taste buds on fire with an explosion of tantalizing flavors, leaving everyone craving more. In fact, in the commercial conceptualised by Orion India Marketing Team, Palak can be seen transforming into a devil upon consuming the Spicy Devil flavor of Turtle Chips, depicting the irresistible and intense taste experience that sets this variant apart. As she indulges in the tantalizing crunch of the chips, the playful transformation adds a captivating visual element to convey the fiery and bold nature of the Spicy Devil flavor.

    Orion India CEO Saurabh Saith expressed his excitement about the partnership, saying, “In recent years, there has been a notable shift in consumer preferences towards differentiated flavours, international tastes, as well as spicy flavours within the snacking category. The younger demographic in India has developed a strong affinity for bolder options, prompting brands across various categories to adapt to this changing taste preference. Within our Turtle Chips lineup, the Spicy Devil variant has successfully introduced the distinctive Korean spicy taste to the Indian chips market, garnering a considerable and dedicated fan base. The same goes true for the Mexican Lime flavour, a very distinct and international flavour. Not to mention the product itself is a propriety of Orion where we give distinct 4 layered corn-based snacking options with a great crunch to the consumers.

    As we aim to expand our market presence, very happy to share the appointment of Palak Tiwari as our brand ambassador; it’s a strategic move to enhance awareness, especially among the dynamic Indian youth. Palak’s infectious personality, coupled with her playful wit and charm, perfectly embodies the essence of Turtle Chips and in particular Spicy Devil flavour – offering a spicy twist to the everyday snacking experience. With this collaboration, we are confident in elevating our brand visibility and reaching new heights in engaging with our target audience largely sitting in GenA, GenZ and to some extent Millennials.”

    Sharing her enthusiasm for the collaboration, Palak Tiwari remarked, “I am thrilled to be associated with Orion’s Turtle Chips. Filming the commercial for its popular Spicy Devil flavour Turtle Chips was an absolute blast. The energy and fun we had on set are clearly evident in the commercial, effectively conveying the brand attributes of being cheerful and quirky.

    Orion India Sr category marketing lead Raje Suneet Jain added, “As part of this partnership, we aim to dial up brand awareness of Turtle Chips, our 4 layered patent snacks in India. Palak’s incredible on-screen presence, playful personality, and relatability among the youth complement the vibrant and intense nature of the brand. We look forward to captivating our consumers with our latest campaign that spotlights the spicy & crunchy nature of our Chips.

    Introduced by Orion, Turtle chips offer a 4X crunch, providing a distinctive snacking experience, and are available in five vegetarian flavors: Spicy Devil, Masala, Sour Cream and Onion, Mexican Lime, and Tangy Tomato.

    The campaign has been rolled out today across multimedia platforms with digital film, print, radio, outdoor, and across key markets in India.

     

  • NOT W+K puts an end to humblebragging for The One Show

    NOT W+K puts an end to humblebragging for The One Show

    Mumbai: NOT W+K, Wieden+Kennedy London’s standalone design and branding studio, unveiled a cheeky visual approach to the 2024 One Show awards with the launch of “The One to Brag About.” The new campaign, featuring a humorous ChatGPT-powered bot, aims to shift the narrative surrounding award shows, encouraging individuals not only to promote and enter The One Show, but also to celebrate juries, nominations, wins, and more.

    The hero piece of the concept is The One Show Brag Bot—a ChatGPT-powered brag generator on a single-minded mission: to put an end to the humblebrag.  The bot recognizes that entering, judging, or winning The One Show is properly worth bragging about, and provides dozens of menu options to create witty brags.

    The AI tool helps judges, nominees, and winners of The One Show brag about their achievements. It’s also open to anyone beyond The One Show, helping people brag about random things such as new jobs, promotions, how hard they’re working, and even the infamous, “I had that idea first!”

    Shortly after opening its doors at the beginning of 2023, NOT W+K was tapped by The One Club for Creativity to curate a fresh and creative visual identity for the upcoming One Show award season that went beyond design aesthetics. To do so, NOT W+K leaned into the truth around awards: we aren’t comfortable bragging about them, but they’re certainly worth bragging about.

    Brag Bot: PROMOTION

    Rooted in the anxiety and hesitations around self-promotion within awards culture in the advertising industry, NOT W+K created “The One to Brag About” to invite people to see the funny side of humblebragging, all while celebrating wins unashamedly.

    This approach was the driving force for the tone of voice for the entire platform, making the role of visual identity two-fold: to be simple enough to get out of the way of the big idea, and to create a beautifully crafted, traditional, non-digital counterpoint to the very current, very digital technology that sits at the heart of “The One to Brag About.”

    What does it mean to win at One Show?

    The Brag Bot is accompanied by a suite of videos, including a teaser film and a quick step-by-step guide on “How to Brag with Brag Bot,” among others. The bot can be utilized across social media channels, including LinkedIn, Facebook, Instagram, and X. Visit The One Show Brag Bot now to start celebrating.

    Introducing… Brag Bot

    “We want to get people talking about The One Show in a way that feels fun and relatable,” said The One Club CEO Kevin Swanepoel. “As an industry, we should champion the efforts that go into the world-class creativity that people, agencies, and brands put out around the world. ‘The One to Brag About’ recognizes and celebrates the fact that entering, judging, and winning at The One Show is truly something to boast about.”

    “How do you find a new way to talk about awards?  We thought long and hard about this, and awards culture in general,” added NOT W+K director of branding & design Anika Ramani. “Trawling through social media and looking inward, our insight was staring us in the face. We’ve all been guilty of humblebragging. Everywhere we looked, people were posting about their achievements but doing their best to make it seem nonchalant. We wanted to flip this norm on its head, have people own the brag, help people who don’t know how to brag, and give our industry a reason to celebrate.”

    Entries to The One Show 2024 can be submitted now, with fees increasing after each deadline period. The regular deadline is 26 January 2024, the extended deadline is 16 February 2024, and the final deadline is 1 March 2024.

    The complete list of more than 250 top creatives who will serve on The One Show 2024 juries can be viewed here. Finalists will be announced in April 2024, and Gold, Silver, and Bronze Pencil and Merit winners will be unveiled during Creative Week in New York, 13-17 May 2024.

  • Freedom Healthy Cooking Oils launches ‘Run for a Girl Child’ campaign

    Freedom Healthy Cooking Oils launches ‘Run for a Girl Child’ campaign

    Mumbai: Freedom Healthy Cooking Oils in association with Seva Bharathi, Telangana organised a special campaign to create awareness about the upcoming ‘Run for a Girl Child’ on 11 February 2024 at Gachibowli Stadium by rolling out ‘Eat Healthy, Live Healthy’ canters to promote registrations for the event. Freedom Healthy Cooking Oils is actively involved in the annual initiative ‘Run for the Girl Child’, curated to promote education and well-being of young girls from the underprivileged sections of the society. The ‘Eat Healthy Live Healthy’ canters to inform people about the ‘Run for a Girl Child’ and spread awareness about the benefits of using Rice Bran Oil, were flagged off by Freedom Healthy Cooking Oils GM marketing Chetan Pimpalkhute along with his team and representatives from Seva Bharathi.

    The ‘Eat Healthy, Live Healthy’ canter will go to different parts of the city to spread awareness about Freedom Healthy Cooking Oils present ‘The Run for a Girl Child’ and encourage more and more people to get associated with the cause. Each runner registering for the event will help empower a girl child from the underprivileged sections of society with quality education, good health, adequate skills, and above all a lot of self-confidence to help them live their lives to their fullest potential. To encourage registrations for ‘Run for a Girl Child’ during the activity, people who register their names at the Freedom Oil canter will get a one-litre pouch of Freedom Rice Bran Oil worth of Rs 120 free.

    According to Gemini Edibles and Fats India Ltd Sr VP – sales & marketing P Chandra Shekhara Reddy, “We are proud to associate with the 8th edition of ‘Run fora Girl Child’ an initiative by ‘Seva Bharathi’ to support with quality education, good health, and skill development for girls from the underprivileged segments of the community. We encourage people to eat healthy by cooking food in Freedom Rice Bran Oil, which is less oily and greasy with 10000 plus ppm oryzanol per 100ml to stay heart healthy and lead an active lifestyle. Supporting this run is an extension of our drive to encourage people to lead a healthy life. Running for a cause is the biggest motivation. Through this initiative we wish to encourage more and more people to register and contribute towards cause.”

  • Asian Paints rolls out “Kaam Hamara. Credit Aapka.” campaign

    Asian Paints rolls out “Kaam Hamara. Credit Aapka.” campaign

    Mumbai: The journey of Asian Paints in the domain of facilitating professional painting services has been one of remarkable growth, adaptability and innovation. The brand not only pioneered painting services in India but continues to be the indisputable leader with a service partner footprint extending across 600 plus towns, delighting over 2.5 lakh consumers. This makes the painting service brand from the house of Asian Paints, the largest of its kind in India.

    The brand has continuously evolved to meet the dynamic demands of its customers. This evolution has given rise to Beautiful Homes Painting Service, a holistic experience that delivers beautiful homes, not only through its superior products but also credible dealer-led painting service.

    Beautiful Homes Painting Service offers best-in-class expert professional service, ensuring homes remain beautiful, always. The commitment to hassle-free, on-time completion is a market differentiator, offering customers a guaranteed timeline with a unique 20 per cent moneyback assurance* if unmet. With the new Beautiful Homes Painting Service identity, Asian Paints is proud to unveil its new campaign, “Kaam Hamara. Credit Aapka.”.

    Conceptualized by Ogilvy India, the new campaign encapsulates the essence of Beautiful Homes Painting Service. It cleverly taps into the consumer sentiment around hassles related to painting. Beautiful Homes Painting Service emerges as the preferred partner in the homeowner’s journey ensuring a seamless and on time painting experience that transforms houses into beautiful homes. Directed by Hemant Bhandari, the campaign’s video features a playful interaction between a satisfied customer and a skilled supervisor. In this playful interaction, the customer humorously claims credit for the exceptional and on-time work done by Beautiful Homes Painting Service, thus reinforcing the outstanding job done by the brand.

    Speaking on the occasion, Asian Paints Ltd MD & CEO Amit Syngle said,” Asian Paints is committed to provide the best and cutting-edge technological services so as to take the customer experience to next level. We embarked on this journey partnering our network so that they could provide the painting service across the length and breadth of our country. With the dealer as the service provider the services have now become globally the largest painting service empowering lacs of homeowners to enjoy a professional, hassle-free experience. Our legacy, experience and leadership spanning decades has translated into credibility and trust among consumers in the brand. Now, we move forward to our next phase of disruptive growth with an all-new identity – Beautiful Homes Painting Service. With the innovative painting solutions and on-time, problem free painting commitment, the brand stands strong as an enabler and a reliable partner in helping customers create beautiful homes seamlessly. The new “Kaam Hamara. Credit Aapka.” campaign carries forward this brand philosophy. The campaign is a testament to the brand’s dedication to excellence, innovation, and customer satisfaction.”

    Ogilvy India chief strategy officer Prem Narayan commented “Asian Paints deeply understands and acknowledges the common challenges faced by homeowners during painting. While everyone loves beautifully painted homes and getting compliments thereafter, the journey to reach there is always full of hard work. Beautiful Homes Painting Service plays the role of a silent trustworthy partner, ensuring desired results without any hassles. Our new campaign humorously showcases how homeowners can effortlessly continue enjoying their lives while the adept Beautiful Homes Painting Service supervisors expertly facilitate their home painting requirements.”

    *T&C apply

     

  • Casio India announces a new campaign featuring ‘Har Engineer Ki Khaas Cheez’

    Casio India announces a new campaign featuring ‘Har Engineer Ki Khaas Cheez’

    Mumbai: Casio India, the country’s largest and most cherished calculator brand, unveils its latest campaign for its flagship scientific calculator, the Casio ClassWiz FX-991CW.

    Since its launch, Casio’s ClassWiz scientific calculators have been revered globally for their user-friendly interface and expansive functionality. With the advent of the FX-991CW, Casio sets a new benchmark in scientific calculators, reimagining them in a format that epitomizes simplicity and intuitive design. Offering an enhanced experience and robust capabilities, the ClassWiz FX-991CW is designed to play an instrumental role for Engineering students. ClassWiz offers online visualization of equations via QR Code which helps students to generate equations’ graphs and other graphics on smartphone and tablets. The calculator has over 540 built-in functions with labels presented in a clean, bold sans-serif typeface with enhanced glyphs to represent each scientific function. The keypad has been redesigned, featuring circular cursor keys that are easily accessible from any angle, ensuring effortless navigation.

    The film, set amidst the vibrant backdrop of college life, presents a relatable scenario featuring Veer and Dev, two 1st Year Engineering students grappling with the uncertainties of their academic journey. During play rehearsals, Dev worries about the upcoming challenges until three seniors introduce him to the ‘Khaas Cheez’ being the Casio’s ClassWiz calculator. Furthermore, the film adeptly infuses humour into the narrative, illustrating how this powerful tool not only simplifies intricate mathematical problems but also empowers students to unlock their potential, fostering an environment where academic success harmonizes with pursuing passions.

    Commenting on the campaign launch, Casio India MD Hideki Imai said, “With the launch of our new campaign, we aspire to connect with bright, young minds, to portray Casio’s ClassWiz not merely as a calculator, but as a catalyst for academic triumph and individual advancement. A key tool ushering their journey ahead, ClassWiz brings technology-first functions that allows students to hone their skills while relying on the efficacy of our product. The simplicity, intuitive design, user-friendly interface, and expansive functionality of this tool makes it an ideal companion for Engineering and Diploma students”.

    Commenting on the campaign launch, Continu Media senior creative director Rudraksh Vashist expressed “Crafting the ad film for Casio has been a remarkable experience. In its unique quirky way, the film captures the essence of the Engineering journey of a student and how Casio Classwiz range of scientific calculators empowers the students to sail through it.”