ITV

Category: Ad Campaigns

  • Max Protein and Mumbai Police: A partnership advocating “Fitness for All”

    Max Protein and Mumbai Police: A partnership advocating “Fitness for All”

    Mumbai: Max Protein, a leading name in the fitness and nutrition industry, launches its latest campaign for the upcoming Republic Day – The “Max Protein Salute.” In collaboration with the committed officers of the Mumbai Police department, this pioneering initiative is dedicated to promoting fitness and overall well-being.

    The campaign pays tribute to the daily hurdles faced by police personnel and underscores the pivotal role of fitness in their demanding profession. Through intimate interviews, the initiative provides an exclusive insight into their daily routines, shedding light on the significant challenges they encounter in the line of duty.

    Sending a powerful message, the campaign asserts that if Mumbai Police officers, amidst their demanding schedules, can integrate a protein-focused routine, then citizens can similarly embrace such practices. This compelling comparison serves as motivation for the public, demonstrating that individuals in one of the most challenging professions prioritize health and fitness, setting an example for the general population.

    With a mission to bridge the perceived challenges of maintaining a fitness routine, the “Max Protein Salute” campaign encourages proactive steps towards better health and wellness in daily life. The initiative highlights the importance of health and wellness by incorporating BMI analysis as a key tool to raise awareness of overall well-being, especially in high-stress professions like policing, where maintaining good health is crucial.

    Commenting on the same, Naturell India Pvt. Ltd (RiteBite Max Protein) CEO Vijay Uttarwar said, “In collaboration with the dedicated officers of the Mumbai Police department, this initiative embodies our deep-rooted commitment to fostering fitness and holistic well-being. The ‘Max Protein Salute’ is not just a campaign, it is a tribute to the indomitable spirit of the Mumbai Police personnel who face challenges head-on in the service of our community. Through intimate interviews, we share a glimpse into their daily lives, revealing the resilience and dedication that inspire us all.

    Adding on to it, Naturell India Pvt. Ltd (RiteBite Max Protein) brand manager Ravinder Varma said, “Our mission through this is to bridge the perceived challenges of maintaining a fitness routine. Through this campaign we encourage the public to take proactive steps towards better health and wellness in their daily life. Max Protein Salute’ is a call to action and a testament to our brand ethos, fostering a connection with our consumers beyond the product. This campaign extends the ‘Protein Police’ narrative we created with Kartik Aryan and Thakur Anoop Singh. Transitioning from celebs to real-life heroes, it reinforces our brand as the choice for a fit lifestyle.”

    Teaser

    Max Protein | Mumbai Policemen Mastering Stress and Health for a Balanced Life

    Max Protein | Fueling the Force: Mumbai Police’s Inspiring Journey to Healthy Eating Habits

    Max Protein | Unleashing Dedication: Mumbai Police Fitness Warriors on a Mission for the Nation

    Max Protein | Fit & Fearless: Mumbai Police Men Crush Fitness Goals

    Max Protein | Sweat, Serve, Repeat: Mumbai Police On-the-Go Chronicles

    Max Protein | Beyond the Badge Stories of Courage and Compassion by Police Men

    Max Protein | Mumbai Police Women Redefining Strength and Courage

    Max Protein | Mumbai Police Women Defy Limits | Inspirational Stories

    Max Protein | Mumbai’s Resilient Policemen Defying Odds with Dedication and Courage

  • Social Beat Films launches video campaign for Livguard Energy’s Sine-Wave technology inverter

    Social Beat Films launches video campaign for Livguard Energy’s Sine-Wave technology inverter

    Mumbai: Social Beat Films, digital video marketing agency launched a digital campaign for Livguard Energy’s sinewave technology inverters that remain silent during power cuts. The campaign focuses on the daily struggles of the Indian middle class, which is precisely the target group for the prominent energy storage company.

    This film is largely relatable to all parents who have struggled to put their children to sleep, especially in the hot summers in North India. It emphasizes the problems that people face with ‘not-so-efficient’ inverters that may be unreliable, unstable, and loud.

    In this humorous video campaign, the father and the mother put their child to sleep and are relieved to see their child sleep. They both look happy to have succeeded in this strenuous task, but little did they know of the lurking power cut. The moment the power goes out, the fan turns on, making a creaky noise, thanks to the ordinary inverter. They both know what’s going to happen next. As soon as they hear the child cry, the wife gets angry and leaves the room, leaving the husband in charge of the task. If only he had installed Livguard’s latest sinewave technology-powered inverter, things would have been so much better for him.

    Social Beat co-founder Vikas Chawla said, “The film hit the right chord with the target audience, as it reached over 1 million people on YouTube and more than 6.5 million on Instagram. Once again, Social Beat Films has successfully helped its clients achieve their marketing objectives.”

    Livguard Energy digital head Ashish Sahani said, “Our campaign resonated with young parents, blending humor and addressing everyday challenges. Its success was evident in the heightened engagement and positive response from our target audience during the festive season.”

     

  • Ranveer Singh & Rashmika Mandanna boost fashion quotient in Meesho’s latest campaign

    Ranveer Singh & Rashmika Mandanna boost fashion quotient in Meesho’s latest campaign

    Mumbai: Meesho unveiled its star-studded campaign- ‘Jab Meesho pe hain latest trends, toh sochna kyun just maximise’. With a keen eye on the dynamic preferences of Gen Z, Meesho proudly introduces #Trendz, a thoughtfully curated collection that embodies the latest fashion trends at the best prices. By putting the spotlight on affordability and contemporary styles, Meesho aims to connect with young customers who seek trendy fashion without compromising their budget.

    At the heart of the campaign is a captivating visual narrative featuring renowned celebrities such as Ranveer Singh and Rashmika Mandanna. Both of these brand ambassadors are youth icons who are known for their unique personalities and pan-India following. The campaign features a series of short films showcasing Ranveer and Rashmika adorned with an abundance of clothes, bags and jewellery as they struggle to choose from the myriad options available on Meesho. Through this campaign, Meesho aims to establish itself as a trendy fashion destination where customers can access the latest fashion trends at affordable prices.

    As part of the pre-launch phase, the brand stealthily put the star of its campaign (the trendy apparel) in a transparent refrigerated truck which made the rounds of Bengaluru. The reasoning behind employing the refrigerated truck is to communicate the freshness of the trends and how they need refrigeration to preserve their goodness. The truck sparked both offline and online conversations which were further driven by popular fashion influencers like Urfi Javed along with eminent paparazzi such as Viral Bhayani. The brand conceptualised an Instagram page, which shared information about the truck’s day-to-day movements around the city. Captivated audiences on social media created a tremendous buzz, accumulating an impressive reach of 100 million within four days across social media platforms.

    Meesho general manager of growth Nilesh Gupta said, “Fashion is ever-evolving and many people struggle with finding the latest fashion trends at affordable prices. Over the years, we have always tried to provide our customers with the best products without compromising on price and quality. Our latest campaign ‘Meesho #trendz’ is strategically curated to provide an authentic and accessible platform for fashion enthusiasts who value both style and savings. By associating with trend-setters Ranveer and Rashmika and leveraging humour, we aim to create an ever-lasting bond with the audience.”

    Meesho has also associated with Swiggy Instamart to further amplify the product offerings by giving customers complimentary jewellery whenever they shop for cold items (items that need to be packed in an insulated package) on Instamart. Just like the refrigerated truck, this symbolises the freshness of the trends.

    The campaign features a total of four films that will be amplified through television and digital platforms. Through this campaign, Meesho aims to make fashion accessible for all by providing customers with a vast collection of apparel options at affordable prices

  • #VidyaHaiZaruri campaign encouraging Women of all ages towards online education

    #VidyaHaiZaruri campaign encouraging Women of all ages towards online education

    Mumbai: College Vidya, a one-stop solution for making informed online education choices, has recently launched a short film Degrees of Freedom to inspire and empower women aged 30 to 60 to take control of their lives through online education. The short film chooses the hashtag  #VidyaHaiZaruri to talk about how education can play an important role in a woman’s life.

    In a society that often places limitations on women, the short film Degrees Of Freedom serves as a call for action, urging women to overcome challenges through self-education and personal growth. The centrepiece of the campaign is a compelling film based on true events that share the empowering stories of housewives, married women, and mothers who faced societal challenges but transformed their lives by pursuing online education through College Vidya.

    The film highlights three remarkable women who defied stereotypes, embraced the power of education, and emerged as self-reliant individuals. By focusing on these real-life narratives, College Vidya aims to showcase the transformative impact of education, sending a simple yet powerful message that women can invest in their education at any age for a brighter and more self-reliant future.

    The spokesperson of College Vidya said, “We believe in the transformative power of education, and #VidyaHaiZaruri campaign is a testament to the incredible impact it can have on women’s lives. This film showcases the inspiring real-life stories of women who, against all odds, pursued education online and emerged stronger, more self-reliant, and financially independent. It’s a reminder that it’s never too late to invest in oneself and pursue one’s dreams”.

    The short film is released on College Vidya’s YouTube channel. Viewers can expect to be moved by the uplifting stories of resilience, determination, and success in the face of adversity. By sharing these stories, College Vidya hopes to spark a broader conversation aligning with their film about the importance of education in empowering women and breaking barriers. To watch the complete video

  • GM Modular launches #DADTESTED ad campaign

    GM Modular launches #DADTESTED ad campaign

    Mumbai: GM Modular, one of the largest home electrical companies in India, has recently introduced a captivating advertising campaign titled #Dadtested.  The audience is treated to the delightful interaction between the father-daughter duo Suniel Shetty and Athiya Shetty as they explore the remarkable transformation of their home with GM’s innovative products

    The duo showcases the GM Modular range of products right from video doorbells, mood lighting, switches, and dynamic blade ceiling fans that seamlessly integrate to any home decor, adding a touch of elegance and functionality.  Through this campaign, GM Modular hopes to empower individuals to transform their homes into personalised spaces that reflect their unique style and taste.

    With world renowned professionals, including Indian film director Priyadarshan and four-time National award-winning DOP Santosh Sivan, the commercial promises to create a visually compelling experience that appeals to both younger and older generations. To add to this, Product designer, Saboo Cyril ensures that every component in the commercial is carefully constructed to produce a seamless blend of modern and traditional features, increasing the ad’s appeal to a diverse audience.  

    Athiya Shetty, brings her charm and charisma to the ad. She stated, “This campaign is the right combination of creative thinking and emotion. Working with such amazing professionals has been an incredible experience, and I’m excited to be a part of something that will appeal to people of all ages.”

    The face of the brand Suniel Shetty said, “Being part of GM Modular has been a delight for me. The commercial brilliantly captures the brand’s concept, and I am looking forward to seeing how it will resonate with customers. The campaign emphasises the importance of modern technology in our daily lives. The relatable narrative will create a lasting effect on viewers and inspire them to embrace the future of home automation. “

    The advertisement accurately depicts the essence of a generation that loves both aesthetics and utility in their homes. With younger people presenting the concept of modern homes to their parents, this campaign acts as a bridge between the two generations, emphasising the need of embracing change and adapting to new trends while keeping a sense of familiarity and comfort.

    “Empowering homes with innovation and style, GM Modular proudly unveils the #DadTested ad campaign, where the timeless elegance of electric solutions meets the dynamic synergy of Suneil Shetty and Athiya Shetty. As we redefine excellence, we believe that just like father’s approval, our products pass the ultimate Dad Test, ensuring a seamless blend of safety, and  reliability in every

    home. Our range of creative products is designed to cater to the diverse needs and preferences of homeowners, allowing them to create a space that truly reflects their personality.” GM Modular founder Jayanth Jain stated.

     

     

  • Falguni & Shane Peacock unveil artistic home Décor on Asian Paints

    Falguni & Shane Peacock unveil artistic home Décor on Asian Paints

    Mumbai: Having left an indelible mark on the fashion industry with their creative prowess, Falguni and Shane Peacock, the celebrated fashion designers, now reveal their home, showcasing their artistic brilliance in Season 7 of Asian Paints Where The Heart Is.

    “This is the first time we are opening up our house to anyone” Falguni expresses as she begins unfolding the designer story nested in every corner of her home.

    Embellished with antique pieces sourced from their global travels, their home tells a compelling narrative of the Western inspiration crafted in with an Indian touch. The walls, adorned with Shane’s paintings, transform the space into a vibrant living art gallery. Adding a golden touch, the duo’s signature round peacock motif graces the vintage entrance doors.

    Metallic accents punctuate the decor, adding a touch of glamour to the neutral tones that dominate the palette. Every element, from furniture to lighting fixtures, carries the stamp of their design sensibility reaffirming their status as artistic maestros.

    Sharing about how the house is reflective of his and Falguni’s personality Shane said “A home speaks about a bond of love in every element of every passage, every wall, and every shelf. It talks about being connected in some form. Because either I’ve done it with Falguni, that’s why it’s there, either it’s with Nian. So it’s always about a bond and shows that how thick family is.”

    The ‘collectibles’ across the house serve as a tangible memory, recounting the family’s adventures. In the episode, Shane Peacock also reveals his artistic side and shares his first abstract painting —a treasured artwork capturing the essence of the Peacock family.

    “More or less, everything you see has something about us in it. And I think that’s what makes it special because when I look at the elephant, I know where we bought this from. And that tells a story to us” said Shane about the thought that went behind every décor that makes up their space.

    Decoding the route behind designing this house, Shane shared, “As designers, we are always around so much colour. At home, we wanted to completely take a different route.”

    The episode captures the essence of the Peacock residence, portraying it as a space that emanates warmth and creativity. From the cosy living space to the family area, every corner showcases the designers’ commitment to their craft, with monograms, photos, and even a small bar adding a regal touch.

    Season 7 of Asian Paints Where The Heart Is offers fans an exclusive look into the design philosophy and personal anecdotes that shape Falguni and Shane Peacock’s residence into a unique home.

  • Pakka launches artful cleanliness brand campaign in Ayodhya

    Pakka launches artful cleanliness brand campaign in Ayodhya

    Mumbai: Pakka Ltd, formerly known as Yash Pakka Ltd, a manufacturer of compostable packaging solutions, has launched a unique, art-centric brand campaign in Ayodhya. Ahead of the much-anticipated Ram Mandir inauguration, the campaign aims to raise awareness about cleanliness in the holy city. Themed around ‘Cleanliness is Service’ and ‘Cleanliness is Abundance’, the campaign echoes the Indian Government’s “Swachh Bharat Abhiyan” initiative spearheading UP government’s single-use plastic free Ayodhya campaign – RACE.

    Pakka’s campaign is centered on adorning Ayodhya with vibrant illustrations depicting the ‘Swachhta hi Seva’ motif. These eye-catching visuals will strategically be placed on hoardings, painted police booths, and bio-toilets, reinforcing the message of responsible waste management and environmental stewardship.

    In a significant move, Pakka has collaborated with the Ram Mandir Trust to further improve the campaign’s impact. Pakka’s flagship brand, CHUK, known for its compostable tableware, will exclusively distribute tableware before and after the Ayodhya Mandir inauguration event. This collaboration is a testament to Pakka’s dedication to promoting and spreading the message of sustainability.

    Pakka Ltd executive director Gautam Ghosh said, “The Ram Mandir consecration is undoubtedly one of the most momentous occasions in the history of the country. With this illustrative campaign, we aim to create awareness on the menace of single-use plastics that would benefit the community and city. The overarching goal of the campaign is not just solving end-to-end needs for disposables throughout the event but also cementing our position as the flag-bearers of sustainability originating from Ayodhya.”

  • BMW Motorrad launches “You Win When You Ride Safe” campaign

    BMW Motorrad launches “You Win When You Ride Safe” campaign

    Mumbai: In a captivating initiative, BMW Motorrad and Sociowash, an integrated advertising agency, have set the wheels in motion with their compelling campaign – “You Win When You Ride Safe”. To tickle a sense of nostalgia with a powerful message on responsible riding, this campaign draws inspiration from classic motorcycle racing games that have long fueled the passion of riders globally.

    By initiating the campaign with the question, “Which game inspired you to be a rider?”, Sociowash has ingeniously crafted the messaging in a way that makes riders reflect upon their journey and embrace safety-first. Three visually striking creatives of classic bike games reimagined with BMW bikes and protective gears have been deployed to serve as a powerful message that safety is not just a choice; it’s a victory on every curve.

    The agency has also used its creative prowess to produce two Instagram reels that emphasize safety isn’t just a checkpoint; it’s the entire route. It warns the riders against replicating the thrill of the game on real roads and underscores the significance of staying within limits. Another reel sets the message of “You win when you ride safe” by showcasing a BMW rider donned in safety gear riding back home safely.

     

     

     

     

    Many marketing and advertising channels have also amplified the success of this campaign by featuring it on their social media handles and promoting the idea behind it. In the offline space, OOH billboards have been deployed to engage with riders on the streets, symbolizing a collective commitment to safe riding practices and contributing to fostering a culture of responsibility on the roads.  

    Speaking about the campaign, Sociowash co-founder Pranav Agarwal said, “Working on this National Road Safety Week campaign with BMW Motorrad has helped us revive our sense of responsibility towards our audience and the industry. With this powerful campaign, together with the brand, we aim to ignite the importance of responsible riding within the community of our riders, and beyond. We believe this integrated approach will also help BMW Motorrad to reach out to a wider audience.”

    Commenting on the campaign, BMW Motorrad India head – sales and marketing Abhinandan Gopalsetty said, “BMW Motorrad always focuses on embracing a relentless commitment to safety. ‘You Win When You Ride Safe’ is not just a campaign; it’s our anthem for the road. As we blend nostalgia with a powerful message, we remind riders that their choices shape their victories.

  • Sofy and Sara Ali Khan unite to redefine confidence in period management

    Sofy and Sara Ali Khan unite to redefine confidence in period management

    Mumbai: Sofy, a feminine hygiene brand by Unicharm, is delighted to onboard popular Bollywood celebrity Sara Ali Khan as its new brand ambassador. This partnership aims to resonate with the aspirations of GenZ girls who seek confidence, comfort, and worry-free periods in their fast-paced lives.

    Unicharm, a global leader in the field of hygiene products, stands at the forefront of innovation and quality, catering to diverse needs in the personal care category. As the driving force behind Sofy, Unicharm has continuously met the evolving demands of consumers, particularly in the realm of feminine hygiene. From manufacturing products for both period and non-period days, Sofy sells top-quality sanitary napkins, tampons and pantyliners all around the world.

    Sara Ali Khan, known for her dynamic presence and relatable persona, is all set to represent Sofy AntiBacteria range in a captivating new TVC. The commercial, showcasing a day in Sara’s life, emphasizes her hectic routine, effortlessly balancing professional commitments and personal life. Sofy’s long-hour leakage protection ensures that Sara can conquer each day without the concern of leakage, smell, or bacteria.

    Unicharm managing director Vijay Chaudhary expressed his enthusiasm about the collaboration, stating, “We are excited to have Sara Ali Khan as the face of our brand, empowering young girls to relentlessly pursue their dreams. At Unicharm, we have pioneered advancements in research and technology over years, positioning us as a trusted ally in promoting health and comfort in everyday life. The collaboration with Sara Ali Khan as the brand ambassador for Sofy further underlines Unicharm’s dedication in meeting the hygiene needs of girls during periods by offering them the highest product standards.

    Sara Ali Khan shared her excitement about the partnership, stating, “In a world where every step counts, I believe in living life without compromises. Sofy supports my long day shoots, prevents leaks, and ensures hygiene throughout the day. Every girl deserves a partner that understands her dreams and supports her journey, and Sofy has always been my trusted partner. With this association, I take pride in endorsing a product that aligns with the aspirations of the youth today to embrace a lifestyle that’s ambitious and fearless.”

    The TVC spotlights on the unique features of Sofy AntiBacteria XL+, promising deep absorption, and extra protection from leakage and smell. The highly differentiated Sofy antibacteria product ensures hygiene from bacterial infection due to an innovative antibacterial sheet. The plus 30 per cent deep absorption power prevents leakage while the infusion of natural herbs prevents smell while maintaining hygiene during periods. Sofy stands out as a reliable solution, offering the confidence and comfort that modern, active girls seek thus making it the ideal choice for staying worry-free and confident during their periods. As the brand says, “hum aage aage duniya peeche peeche,” Sofy remains dedicated to supporting girls on their journey to greatness.

    Talking about the campaign VML India Sr VP & EBD Bhavana Dogra said: “We are proud to have worked with team Sofy on their latest campaign with Sara Ali Khan. Sara represents the young girl of today who is confident, aspirational and can’t let fear of periods come in the way of achieving her dreams.  Sara Ali Khan delivers the brand message well and is someone the girls look upon.”

  • Fibe unveils #BasBahane campaign

    Fibe unveils #BasBahane campaign

    Mumbai: “Mujhe beach pe chappal ghum hone ka trauma hai”, “Tum logon ne jo hotel book kiya hai uska vaastu galat hai”, “I need to save for my favourite sneakers. Trip kiya toh sneakers bhul jao” are some Bahanas all of us make in our daily lives to back out of social gatherings and holidays. Recognizing the challenges that festivities and year-end parties pose on finances, leaving individuals to conjure up excuses and appear like a reluctant partygoer, Fibe launched an exciting campaign #BasBahane.

    The campaign aims to enhance brand recall for Fibe among individuals, reminding them of the instant personal loan offerings they can access and not back out of any plans due to financial crunch.

    As part of the campaign, Fibe has collaborated with Swiggy Instamart to deliver ‘Ab Tak Chappan: The Bahana Guide’ along with every order by individuals across Mumbai, Bengaluru, Hyderabad, NCR, Pune and Chandigarh. The concise handbook comprises 56 creative excuses to avoid plans and trips with friends. In order to encourage users to participate in the campaign, Fibe will give a lucrative cash prize to an individual who makes the most creative 57th excuse and shares it on social media.  

    Besides, Fibe has also collaborated with over 25 digital influencers to further amplify this campaign.  

    Commenting on this campaign, Fibe founding member and head of marketing Sudesh Shetty said, “#BasBahane is not just a campaign; it is a journey where financial empowerment meets creativity. At Fibe, we don’t just offer financial aid to individuals, but ensure that no individual compromises on their aspirations and lifestyle. We keep finding creative ways to communicate our brand’s key proposition to our audience. This is yet another ‘out-of-the-box’ campaign to remind individuals that with Fibe’s instant personal loans, they can say ‘yes’ to every plan without holding back.”