ITV

Category: Ad Campaigns

  • Xiaomi unveils latest 360° CGI Home Security Camera 2K

    Xiaomi unveils latest 360° CGI Home Security Camera 2K

    Mumbai: The emergence of computer generated imagery (CGI) technology has transcended brands to devise disruptive campaigns with immersive experiences. Xiaomi has embarked on this CGI journey with its recently launched Xiaomi 360° Home Security Camera 2K.

    The brand has been pushing the boundaries of innovation, and their latest CGI campaign showcases cutting-edge features of the product while exploring new dimensions in the realm of social media marketing.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Xiaomi India (@xiaomiindia)

     

    Embarking on an imaginative journey, the campaign transforms the Xiaomi 360° Home Security Camera 2K into a dynamic and whimsical character—a life-size CGI camera meandering through the lively streets of Mumbai. The CGI camera takes on a persona of its own, complimenting oblivious citizens with a charming nod to the remarkable features of the Xiaomi 360° Home Security Camera 2K. As it whimsically engages with its surroundings, the campaign artfully spotlights standout features such as AI human detection.

    Adding an element of surprise and entertainment, the streets come alive with the resonating sound of conversations facilitated by the two-way audio feature. The CGI camera engages in lighthearted banter, bringing interactivity to the concept of surveillance. The high-resolution video captures crystal-clear footage, ensuring every detail is vividly portrayed for enhanced security. With 360° panorama view capabilities, the camera eradicates blind spots, offering unparalleled security coverage. 
     

  • NueGo launches campaign spotlighting women employees

    NueGo launches campaign spotlighting women employees

    Mumbai: NueGo, an intercity electric coach service from GreenCell Mobility launched a new campaign, honouring its women coach captains and hosting National Girl Child Day. The campaign, called “Breaking barriers with NueGo”, spearheaded by the brand, NueGo, features empowering stories from NueGo’s accomplished women coach captains and cabin hosts.

    “At NueGo, we greatly value diversity and inclusion. We are thrilled to spotlight our talented women employees with this inspirational campaign,” said GreenCell Mobility MD & CEO  Devndra Chawla. “Their stories of determination in pursuing their passions in roles historically held by men demonstrate the power of breaking barriers. On National Girl Child Day, we reaffirm our commitment to empowering women and girls across India.”

    The campaign includes video interviews and profiles detailing the motivations and milestones of NueGo’s pioneering women employees. From learning to drive large coaches to managing teams of drivers and hosts, these women prove that girls can achieve anything they set their minds to.

    “We hope this campaign inspires women everywhere to dream big and believe in themselves,” added Devendra Chawla. “At NueGo, we will continue our efforts to promote equality and open up opportunities for women. Because when girls and women are empowered, society as a whole benefits.”

    NueGo excels in traditional bus travel, seamlessly blending the comfort of flight-like travel with the ethos of eco-friendly mobility. Commuters on these routes are ensured an exceptional journey, where they are assisted to their seats, provided with clean, disinfected tissues and water bottles, and can indulge in a serene ride aboard NueGo’s noiseless AC electric buses. The coaches are also equipped with state-of-the-art features, offering unparalleled safety and comprehensive convenience to passengers.

    NueGo places a strong emphasis on the safety and comfort of its guests, exemplified by the establishment of upscale lounges. Travellers awaiting their NueGo buses can indulge in a variety of amenities within these lounges. These fully air-conditioned spaces offer facilities such as immaculate and sanitized restrooms, charging points, and F&B services, among others.

  • McDonald’s India – North and East repurposes OOH campaign material into school bags for kids

    McDonald’s India – North and East repurposes OOH campaign material into school bags for kids

    Mumbai: – As a commitment to bringing in sustainability and community involvement across each of its functions, McDonald’s India- North and East in its latest initiative has taken a step ahead by repurposing its out-of-home marketing material into school bags for kids. The initiative is conceptualised and executed in collaboration with OMD India with the goal of reducing plastic waste.

    Faced with the global plastic pollution crisis, brands all over the world are working to reduce plastic waste. McDonald’s India North and East leads the way in creating out-of-home advertising and recognises that billboard vinyl, which is made of non-biodegradable polymers, contributes significantly to plastic waste.

    Speaking on this initiative, McDonald’s India – North and East, managing director Rajeev Ranjan stated, “Our sustainability efforts are focused on keeping communities clean, protecting the planet for future generations, and supporting our long-term business resilience. We continuously explore avenues to reduce waste, transition to more sustainable materials, while simultaneously making a meaningful contribution to communities. The repurposing of billboard materials into school bags exemplifies our dedication to achieving both of these goals in an innovative and impactful manner. This endeavour not only marks a significant stride for us toward strengthening sustainable practices but also underscores our dedication to creating a significant positive impact within our communities.”

    Discussing the campaign, OMD India Team CEO Anisha Iyer expressed her delight, “As people’s mindsets increasingly shift from a consumerist approach to one that’s more conscious and intent-driven, advertising’s focus on sustainability gets stronger than ever. We see Happy Bags as not just a campaign but a heartwarming step towards sustainable practices for McDonald’s. Channelling the Indian spirit, we’re pleased to be emphasizing the need for innovative approaches to driving social and environmental impact.”

  • Youngun converts viral internet image into a Bigg Boss themed campaign for MakeMyTrip

    Youngun converts viral internet image into a Bigg Boss themed campaign for MakeMyTrip

    Mumbai: The leading travel platform, MakeMytrip, launched an integrated campaign, strategically leveraging the buzz surrounding a viral internet image (image in attachment). The campaign was crafted and conceptualized by Youngun.

    The internet was set abuzz with a viral image of Salman Khan fans lining up outside his home, eagerly requesting entry into the Bigg Boss house. As the image gained momentum across social media channels, Youngun, a new age integrated marketing agency, spotted a potential trend and pitched a campaign to MakeMyTrip.

    As a part of the campaign, Salman Khan in association with MakeMyTrip, addressed fans’ pleas and in a groundbreaking move, welcomed ‘aam janta’ into the Bigg Boss house! 15 lucky participants who would be entering the house were selected through a contest organized by MakeMyTrip in collaboration with Colors TV.

    Youngun CEO & founder Saksham Jadon said, ‘Brands doing things for people’ is a rare sight in the Indian advertising scene, we always wanted to do an integrated marketing campaign around a real-life event. Since we crafted this campaign on top of a fan moment, it really helped us connect much more deeply with the Bigg Boss Fans and the numbers/impact shows!

    Youngun creative head Aman Hussain said, “Right from day one, we knew this campaign is going to be iconic. The last one month was no less than a roller coaster ride with multiple brainstorming sessions, last-minute changes, and alot of ‘iss idea ko aur crazy kaise karein yaar’. Thanks to Salman bhai for saying the words we wrote and the MakeMyTrip team for allowing us to do what we do best.”

    Youngun creative lead Ashish Kanojia said, “We saw immense traction around the campaign on social and really feel Bigg Boss has developed its own cult over the decades and it clearly reflects when we saw the excitement in the comment section. Coming up with ‘Bigg Boss Chahte hai’ billboard Ideas was the true highlight for me in this campaign.” 

  • Boddess unveils #HeroesOfIndia

    Boddess unveils #HeroesOfIndia

    Mumbai: Boddess Beauty, an omnichannel multi-brand has unveiled a heartfelt campaign ‘Heroes of India’ this Republic Day. The campaign celebrates the doctors and their experiences, showcasing the various challenges and victories in both their professional and personal lives.

    To honour these unsung healthcare heroes, whose commitment and service to the nation go unnoticed, Boddess has launched a heartfelt campaign. This initiative not only acknowledges the remarkable efforts of our healthcare heroes but also celebrates their humanity, resilience, and the joy they bring to their profession.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Boddess.com (@boddessbeauty)

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Boddess.com (@boddessbeauty)

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Boddess.com (@boddessbeauty)

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Boddess.com (@boddessbeauty)

    As a part of the campaign, Boddess has released a video, featuring five female healthcare professionals – Dr Savita Chaudhary, Paediatrician, and adolescent medicine specialist; Dr Pushpinder Sarao, Pulmonologist, Chief Medical Officer, and Covid Nodal Officer; Dr Noopur Jain, MD in Dermatology; Dr Mili Chakraborty, Medical Practitioner; and Dr Kanchan Kaur, Specialist Breast Oncosurgeon. The video aims to highlight the uniqueness of these healthcare experts, highlighting their diverse interests beyond the confines of their white coats. The video goes beyond professional inquiries, delving into aspects that allow viewers to gain a deeper understanding and connection with their lives. Notably, the featured female doctors respond to a pivotal question about the challenges they have encountered in their professional journeys. Engaging in a candid discussion with each doctor, the video addresses various challenges. These include a Pediatrician feeling overwhelmed when communicating with teenagers about a range of issues and dealing with non-verbal communication in children. The Dermatologist expresses difficulty in explaining the concept of beauty and beauty standards, emphasising the importance of a healthy body and mind. Additionally, a breast oncosurgeon shares the challenge of conveying the significance of early detection in making breast cancer potentially curable to her patients.

    Additionally, in the spirit of fun and engagement, the campaign also includes rapid-fire questions and a playful segment of “Guilty or Not Guilty,” offering viewers a lighthearted glimpse into the personalities of these healthcare heroes.

    On the launch of the groundbreaking campaign, Boddess the founder and CEO Ritika Sharma expressed, “We are thrilled to launch a campaign in honour of our healthcare heroes this Republic Day, which goes beyond the white coats and stethoscopes. We aim to humanize the healthcare profession by sharing the personal stories and experiences of these remarkable individuals. Through this campaign, we hope to inspire a deeper connection between the audience and our healthcare heroes, recognising not only their professional accomplishments but also their unique personalities and the joy they bring to their work. Hence, this campaign is our tribute to their dedication, resilience, and the personal stories that make them extraordinary individuals.”

    Thus, in a world where the focus often remains on the professional aspect of healthcare workers, Boddess Beauty aims to bring forth the human side of these heroes. The campaign will be promoted across various digital platforms, including Instagram, Facebook, LinkedIn, and YouTube.

  • Zupee celebrates Republic Day with film- ‘India Paasa Palat Raha Hai’

    Zupee celebrates Republic Day with film- ‘India Paasa Palat Raha Hai’

    Mumbai: As India prepares to celebrate its 75 Republic Day, Zupee, one of online skill-based gaming platforms, has released an inspiring film titled “India Paasa Palat Raha Hai” to celebrate India’s remarkable journey of progress over the years, instilling a sense of pride and optimism.

    The impactful animated video, takes us on a captivating journey showcasing India’s triumphs across diverse sectors and shaping global trends, right from the iconic Chandrayaan Moon landing, the success of ‘Make in India’ initiatives, India’s economic rise, to our athletes proudly claiming medals at the international stage, the video beautifully highlights the nation’s technological prowess and tremendous transformation as an emerging superpower.

    Beyond tangible achievements, the video also celebrates India’s rich cultural and spiritual heritage and diversity. Through compelling storytelling, Zupee’s Republic Day film portrays India’s relentless spirit to overcome challenges and truly emerge as a ‘game changer’ against all odds.

    Watch the video here – Instagram | YouTube

  • Steadfast Nutrition rolls out Republic Day campaign ‘Thakna Nahi, Rukna Nahi’

    Steadfast Nutrition rolls out Republic Day campaign ‘Thakna Nahi, Rukna Nahi’

    Mumbai: Steadfast Nutrition has launched a pan-India campaign, ‘Thakna Nahi, Rukna Nahi’ #EnergiseIndia ahead of Republic Day. As per the company, the campaign aims to motivate Indians to tackle the problem of fatigue prevalent in urban India through energy-giving foods and supplements. Additionally, the campaign celebrates the resilience of Indians and their progress despite fatigue and other challenges.

    Talking about the campaign, Aman Puri, founder Steadfast Nutrition, said, “As per a 2022 study published in ResearchGate, more than a quarter of Urban Indians suffer from fatigue, which is corroborated by the published literature. Fatigue, prevalent in India due to prevailing stressful lifestyles, leads to tiredness, lethargy, and the inability to concentrate, hampering the quality of life and productivity and posing a socio-economic burden on society. Even otherwise, most people experience a dip in energy levels as they progress through the day. The campaign theme Thakna Nahi, Rukna Nahi’ #EnergiseIndia aligns with India’s values of perseverance, progress, and the spirit of Indians, making it a fitting choice to inspire people on Republic Day.”

    Among the highlights of the campaign is a video that showcases the improvement in performance and energy levels of nation builders, including a doctor, army officers, construction workers, an athlete, a student, and a young child after consuming vital energy-boosting macro and micronutrients. The video also showcases the contributions of these individuals who work with resilience for the development of the country.

    Besides, around 40 athletes associated with Steadfast Nutrition amplified the brand’s voice, campaigning to educate people about the importance of consuming energy-boosting foods, including Indian national football team member Dalima Chibber, IPL fielding coach Biju George, renowned TV actor and fitness enthusiast Shweta Gulati and former Mr Universe and bodybuilding icon Rohit Shetty.

  • “Saath saath naye Prabhat ki or –” – Prasoon Joshi pens lyrics for PRADAN’s anthem on collaboration

    “Saath saath naye Prabhat ki or –” – Prasoon Joshi pens lyrics for PRADAN’s anthem on collaboration

    Mumbai: Celebrated lyricist and Padma Shri Award winner, Prasoon Joshi, known for his popular, chart-busting songs of Bhaag Milkha Bhaag, Rang De Basanti and Taare Zameen Par, to name just a few, wielded his magic to write the lyrics for PRADAN, a leading NGO in the country working with tribal and backward communities. The “Anthem” celebrated the spirit of collaboration and working together – a value PRADAN espouses in all the development work it engages in. Prasoon’s strong social conscience is reflected in the work he has earlier done for campaigns like Malnutrition, Polio Eradication, Women Empowerment, Child Rights, Swachh Bharat and more.

    PRADAN executive director  Saroj Kumar Mahapatra said, “Collaboration and partnerships are key to PRADAN’s growing outreach among the tribal and rural women that we work with. Over our 40 years of working with marginalized communities in the Central India Tribal belt, we have partnered with over 110 Civil Society Organizations, more than 70 Foundations, Private Philanthropies and Corporations and various National, State, District and Local government institutions to multiply the impact of the government’s development schemes and programs. The anthem penned by Prasoon Joshi is our celebration of that spirit of working together, and of empowered communities who have striven continuously to carve out a brighter future for themselves, and for the societies that they live in”.

    “Song composition and film production are highly collaborative efforts, and the magic happens only when various parts of the team come together seamlessly to create a symphony of sorts. I am highly appreciative of the part that PRADAN and many such organizations are playing in supporting sustainable, inclusive development work in the country by coming together, thinking together and working together to help India realize some of its SDGs while engaging with communities at the grassroots and finding local solutions for local problems. The anthem is my way of showing support to the cause of collaborative problem solving”, reflected Prasoon on his motivation to pen the anthem lyrics.

    Indian filmmaker Kireet Khurana winner of six president’s National Film Awards and 18 international awards for his cinematic works, who directed the film under his banner – Climb Media, exuded, “Conceptualising the film was a challenge as development work is so profound and generational changing that it is difficult to capture its widespread impact. Executing the film was another major challenge, as I wanted to cast the actual tribal villagers that PRADAN and its partner organizations work with, and get them to do role plays, without making the film look contrived. It was also my responsibility to make the film stimulating without losing its earthy and realistic feel. Prasoon’s soulful lyrics really helped elevate the visualisation to the next level. I hope the film will motivate development agencies and communities to work together to empower and help transform the lives of the people in what was hitherto an impoverished hinterland.”

    The film captures the empowering essence of collaboration, even as it briefly “Relives” the moments of self-doubt that the underserved, marginalised communities are faced with while looking to create a better future for themselves. The film, strung together by a highly inspiring song, traverses the journey of the state (sarkar), funding organizations (bazar) and the civil society (samaj) actors coming together to support the communities to help them realize their vision of a better, brighter tomorrow (“Naya prabhat”).

  • Razorpay launches ad campaign emphasising role of safety security in online transactions

    Razorpay launches ad campaign emphasising role of safety security in online transactions

    Mumbai: In the rapidly evolving payments landscape, ensuring security and trust is paramount. This helps maintain user confidence, provides protection against financial threats, and ensures compliance with regulatory standards. Reiterating its commitment to safety and security, Razorpay omnichannel payments and banking platform for businesses launched its biggest digital ad campaign featuring Gulshan Grover, and Urvashi Dholakia on its social platforms – YouTube, LinkedIn, X (previously Twitter), and Instagram. With 692 million internet users, India has the world’s second-largest Internet user base. This growing digitisation also makes the country a target for fraudulent activities. With this campaign, Razorpay hopes to reiterate the need to drive awareness amongst customers by educating them about risk and safety measures to ensure a secure digital payment transaction.

    With a tagline of “For online businesses to win trust, Razorpay payment gateway is a must”, the campaign showcases Razorpay as a “trust marker” for businesses. The 2-part ad series featuring Gulshan Grover and Urvashi Dholakia is curated to showcase that businesses certified by Razorpay comply with the highest standards of safety and security. Furthermore, it aims to empower end-consumers with essential information for making informed decisions when engaging with a business through digital transactions.

    The ad films of thirty seconds each, conceptualised and brought to life by Tilt Brand Solutions, a Mumbai-based creative agency, showcase two different scenarios wherein customers who are trying to make online purchases are skeptical of going through with the payments, wondering if their card details would be stolen or if the business was legitimate to engage with at the first place; Gulshan Grover and Urvashi Dholakia play the role of unethical business owners who aggravate the insecurities of these customers. The customers then realise that these businesses are safe and secure with the Razorpay trust marker and are KYC verified, giving them the utmost confidence to make the purchase.

    Commenting on the launch, Razorpay senior VP, marketing Apuarv Sethi, said, “We are excited to unveil our most extensive ad campaign yet, highlighting the paramount importance of safety and security in online transactions. In a digital landscape where trust is the currency, Razorpay serves as the definitive ‘trust marker’ for businesses. We believe it’s our responsibility to empower our merchants with the right products and services, enabling them to deliver a reliable and protected customer experience. This campaign aims to cultivate a profound sense of confidence, emphasizing our commitment to providing a dependable and secure digital payment experience. It underscores our dedication to raising awareness about the critical significance of security in online transactions. This initiative goes beyond a mere endorsement; it mirrors our steadfast commitment to shaping a safer and more trustworthy online transaction environment for all.”

    TILT Brand Solutions chief creative officer Adarsh Atal said, “We’re proud to partner with Razorpay to champion their commitment to empowering businesses. This commitment encompasses the cultivation of trust, safety, and security for the millions of businesses they serve. In line with this, trust, the cornerstone of all transactions, takes centre stage in the two-part ad series featuring the uncanny and dynamic duo of Gulshan Grover and Urvashi Dholakia. Drawing parallels between the safety measures in online transactions and the confidence Razorpay instills, each ad is a visual and narrative masterpiece with a unique twist, capturing attention, while underscoring the importance of a secure payment experience”,

    With almost every transaction happening in the virtual world, businesses must ensure seamless, hassle-free payment experiences for their customers offline and online. This includes real-time reconciliation, reduction in time per transaction, minimal failures while ensuring a risk-free environment. Keeping this and a fast-evolving dynamic regulatory environment in mind, Razorpay effectively and efficiently solves payment complexities that businesses go through daily, making it a one-stop shop for everything payments and banking for businesses.

    Links to the campaign:

    Youtube: https://www.youtube.com/watch?v=kiFUz0FqsxI

    https://www.youtube.com/watch?v=PlXv_sprA3Q

    LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:7155827110433984512

    X: https://x.com/Razorpay/status/1750061314523767078?s=20

    Instagram: https://www.instagram.com/reel/C2eZHG0obpA/?utm_source=ig_web_copy_ 

  • Wipro MaxKleen launches campaign #MaxKleenPichuk, saluting unsung heroes

    Wipro MaxKleen launches campaign #MaxKleenPichuk, saluting unsung heroes

    Mumbai: Wipro MaxKleen, a brand under Wipro, announces the launch of its latest digital campaign for MaxKleen Power Squeeze, one of its kind disinfectants with an innovative squeeze format. The campaign, titled #MaxkleenPichuk, is a celebration of festivity dedicated to recognising the unsung heroes who tirelessly contribute to the well-being of our homes every day.

    Launched with the intention of spreading joy during the auspicious occasion of Makar Sankranti & Pongal, #MaxkleenPichuk campaign aims to connect and engage with the audience by capturing the true essence of festivity through a heart-warming initiative.

    The campaign departs from the traditional product-focused approach, shifting its focus to a social initiative. By showcasing moments where the team visits the homes of these women and takes the initiative to clean for them, the campaign emphasizes that the true spirit of festivity lies in spreading happiness by giving back to those who deserve it the most. Cleaning the homes of these unsung heroes, who tirelessly work for others, brings joy and a profound sense of respect to their lives. The film narrates a story of spreading joy through gratitude and respect, encapsulating the spirit of appreciation.

    PAD play director Vivek Reddy expressed his thoughts on the campaign, stating, “The #MaxkleenPichuk is not just a digital campaign; it’s a testament to the power of gratitude. By recognising and appreciating the efforts of these unsung heroes, we aim to inspire positivity and appreciation in every home. It’s a meaningful impact in the lives of those who often go unnoticed but contribute significantly to our daily lives.”

    Wipro Consumer category manager Suhaib Iyaz said, “The #MaxkleenPichuk TVC goes beyond selling a product; it skilfully captures a story that resonates with the audience’s emotions and experiences. PAD’s execution plays a pivotal role in bringing this idea to life, making the campaign a powerful tool for building a genuine and lasting connection with the viewers.”

    Wrapping up the heartfelt journey, MaxKleen added a dash of joy by surprising the unsung heroes with delightful goodies, all captured with the infectious happiness of #MaxkleenPichuk.

    The digital campaign is currently live on Wipro MaxKleen’s social media platforms and will be further amplified through comprehensive hoardings and other promotional channels.

    pad.agency