ITV

Category: Ad Campaigns

  • Bajaj Broking creates a stir online around Budget 2024 campaign

    Bajaj Broking creates a stir online around Budget 2024 campaign

    Mumbai: Understanding the intricacies of the budget may appear complicated to many, or so it is commonly perceived. Bajaj Broking, a brokerage firm in India, took the initiative to address this concern in the week leading up to the announcement of the Interim Budget 2024.

    The #BudgetSimpleHai campaign, a brainchild of the Bajaj Broking team and Social Panga, aims to explain budget-related concepts in easily comprehensible, everyday language. Commencing with the explanation of various budget buzzwords, a straightforward approach was employed, particularly catering to the Gen Z audience. Key terms such as revenue, deficit, development expenditure, etc. were covered.

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    To enhance the outreach, virtual billboard mockups were strategically placed in Delhi, Mumbai, and Bangalore. The underlying insight? Grasping the nuances of the budget is undeniably simpler than routine, day-to-day tasks. Each billboard was customised to resonate with the distinctive characteristics of the respective city, fostering relatability.

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    During the Budget announcement, Bajaj Broking took to Twitter as well, and tweeted,

    “Budget samajhna itna simple hai ki paise spend karna zyada complicated lagta hai! #BudgetSimpleHai”. The hashtag gained momentum as various brands joined in on the banter, further amplifying the #BudgetSimpleHai narrative.

     

     

    In essence, #BudgetSimpleHai emerged as an insightful and well-rounded campaign, aiming to render the budget more approachable, uncomplicated, and relatable to a diverse audience.

  • MyMuse gives Cupid a crash course on Modern Love in its Valentine’s Day campaign

    MyMuse gives Cupid a crash course on Modern Love in its Valentine’s Day campaign

    Mumbai: Sexual wellness brand MyMuse has taken on love’s biggest ambassador, Cupid, with its campaign, ‘Modern Love Needs Modern Solutions’.

    In this campaign, Cupid represents the age-old societal norms that enforce the fact that there’s only one right way to love. MyMuse understands that love and how people love and express it have changed. So, whether it’s choosing your own path, picking your own traditions (old or new), or choosing to settle down or stay single, MyMuse understands that there is no one-size-fits-all in modern love.

    The brand has launched the campaign through four cheeky, 45-second films, in which we see a well-meaning Cupid desperately trying to get people together in the name of love using his age-old tricks. In an unsurprising turn of events, these attempts are rejected by people who prefer to find love and express it in their own way with the help of MyMuse products. This results in Cupid having a complete meltdown and questioning his life’s purpose. Each film ends with the tagline “Modern Love Needs Modern Solutions- Cupid doesn’t get it, MyMuse does.”

    Watch the the films here:

    MyMuse co-founder Anushka Gupta said “From day 0 as a brand we’ve believed that love is multi-faceted. We get that love is nuanced, and people love in varied ways. And that is exactly what we wanted our campaign to amplify. Cupid to us, is ‘society’ – that one person in everyone’s life who gossips about your last breakup and judges your relationship choices, offering unsolicited, cookie-cutter advice. With these four films, we wanted to go all out and say that whether you choose to be single or celebrate your 25th anniversary on a cruise, opt for those one-night stands or a long-term relationship – You Do You. Either way, we’ve got you.”

    Gupta also added “As a category builder brand, we’ve spent the last three years consistently building our community and working on customer education. When we looked at our data and brand engagement across touchpoints, we knew Indians across the board were excited about what we have to say and are ready for our products. More importantly, we’ve seen that people are ready to explore the wonderful world of pleasure, and that when it comes to love, one size doesn’t fit all.”

    The four ad films were conceptualised in-house and executed by mothership. Apart from the brand films, MyMuse has launched a #cancelcupid campaign on LinkedIn, leveraging its employees as brand ambassadors.

     

  • ITC Sunrise Spices exhibits ‘Swaad Bihar ka’ through poetic renditions

    ITC Sunrise Spices exhibits ‘Swaad Bihar ka’ through poetic renditions

    Mumbai: In continuation of ‘Swaad Bihar ka’ campaign, ITC Ltd.’s Sunrise Spices announced collaboration with 14 spoken-word artists from Bihar. As part of the initiative, ITC Sunrise Spices will celebrate the region’s vibrant literary legacy with a series of 14 captivating videos that delve into the treasure trove of Bihari literature.

    Artists like Swastika Rajput and Anshuman Singh express their deep emotional ties through spoken-word poetry, while Priyesh Sinha brings humour to debunk stereotypes on regionalism. Sahil Kumar, through his commendable poetry, attributes his artistic journey to the cultural roots of Bihar. Together, these videos exemplify how the ‘Swaad Bihar Ka’ campaign has provided a platform for the artists to share their personal connections, reminiscing fond memories and experiences from their hometowns.

    Speaking about this initiative, Sunrise Spices business head Piyush Mishra said, “Bihar is known for its rich culture and heritage, and as a brand, we are identifying ways to create deeper connect with the region. ‘Swaad Bihar Ka’, is a tribute to the essence of Bihar, a journey that resonates with each Bihari’s soul. Our latest collaboration with talented spoken-word artists celebrates Bihar’s rich heritage and provides a platform to local artists to show their skills and share their heartfelt connections with the land they call home.”

     

     

  • DBS Bank India breaks down the 2024 union budget using GenAI

    DBS Bank India breaks down the 2024 union budget using GenAI

    Mumbai : DBS and FCB Interface reimagine the traditional social media campaign to educate in real time, supported by music and lyrics generated by artificial intelligence. In line with the union budget 2024, DBS Bank India has launched a revamped edition of their campaign “Sounds of Budget”. This is the fifth year that the bank will be running this annual, topical campaign that uses music to create engaging and educational content, targeted at enabling the younger demographic to comprehend the complexities of the Budget announcements.

    This year the digital campaign is being led by FCB Interface, Mumbai, who retained the goal to demystify the union budget, but updated the approach, using the power of music created with the help of generative artificial intelligence (AI).

    Despite being one of the most watched financial events every year, consumers can often find it hard to understand the implications of certain Budget announcements or find the technical terms a bit tricky to keep up with. Most digital campaigns that attempt to explain the Union Budget use static visuals or talking head videos on social media.

    The sounds of the budget campaign opts for a more compelling route by taking real-time updates from the finance minister’s announcements and transforming them into short-form rap songs with easy-to-understand lyrics, all crafted with the assistance of generative AI.

    DBS Bank India, managing director and head of consumer banking group Prashant Joshi, said, “As a different kind of bank we value an unconventional approach and the fact that the ‘Sounds of the Budget’ campaign is in its fifth year is testament to how well it has been working. This year we are taking it up a notch with the help of  Gen AI to create music and lyrics in real time that help explain Budget updates in a simplified, yet relatable manner. This allows us to leverage the topicality better and spark more interest on important topics, while fostering financial literacy. Through this campaign our purpose is to equip our customers with the knowledge and tools they need to achieve their financial goals.”

    Speaking about the campaign, FCB Interface chief creative officer Rakesh Menon, said , “The ‘Sounds of Budget’ is a unique campaign that uses the fusion of two seemingly disparate areas such as finance and music, to bring about a creative product that will hopefully capture an audience set known for their short attention spans. It underlines the fact that DBS Bank India is committed to pushing the envelope and experimenting with new formats to cut through the clutter and connect with their target user in a language they understand and enjoy.”

    Agency: FCB Interface

    Brand: DBS Bank

    chief operating officer: Gaurav Dudeja

    chief creative officer: Rakesh Menon

    executive vice president: Ruchita Purohit

    creative team: Maithili Mullick, Darryl Vaz, Ayush Gupta, Aaresh Sethna, Arushi Khandelwal, Freya Dholakia

    account management: Pooja Mhatre, Surabhi Upadhyay

    brand team : Akash Deep Batra , Megha Manchanda, Richa Kamat, Sayali Gaikwad, Mohit Mantri

    Link to the tracks https://www.instagram.com/digibankindia/

     

  • How does the best day of the week get better?

    How does the best day of the week get better?

    Mumbai : Cannot possibly keep calm because that one day of the week that we all eagerly look forward to just got more exciting! Licious, the meat & seafood brand, now ensures your Sundays are a cause for celebration. 

    Recognising that this is the one day when fursat, farmaishein and family come together, the brand beckons ‘Licious Mangaiye, Sunday Manaiye’.

    Order your favourites from the Licious app or website and make it a day to remember, because nothing renders a Sunday more special than a meal of meaty delights with family and loved ones. This invitation to make it a memorable Sunday was strategised and conceptualised in partnership with Sideways Consulting, a creative problem-solving outfit.

    This is the first film of the campaign and is directed by acclaimed director Amit Sharma (of Badhaai Ho fame), starring the versatile Gajraj Rao. The film presents a lunch table scenario from a bright Sunday, with family members relishing a great spread of chicken and mutton delicacies, gleefully asking – aap Sunday nahi manate kya?

    Telling us more about earmarking your Sundays with Licious, brand Licious, vice president Santosh Hedge said, “Great food with great company is what Licious is all about. And we are humbled to be a part of every special occasion & celebration with our consumers since great food is inherent to every celebration. However, in the wait for these ‘special occasions’ we miss out on the 52 such occasions that are available to us once every week – the coveted Sundays! We all know how important a role ‘Sundays’ play is when it comes to culminating the week with a spread of the choicest meat delicacies, devoured with the entire family. After all, why wait for a special occasion when a hearty lunch with near and dear ones on a Sunday is as special as it can get. This campaign is a reminder to not let Sundays slip by, and the film shows you just how it is done. So, wait no more, get your folks together and fursat, farmaishein and family ke saath Sunday Manaiye!” 

    Sundays – the days when time seems to deliberately slow down, and when the aroma of your special chicken curry or mutton biryani travels through the house, inducing craving & drool. The film opens on one such Sunday, with a relatable scenario of a Mamaji (played by Gajraj Rao) dropping in since he was in the neighbourhood.

    Delighted at the arrival of the unexpected guest, the family invites him to join them at the lunch table. One look at the table laden with an extensive spread of chicken and meat preparations, Mamaji wonders if this delectable celebration is in his honour. He is quick to ask if it’s a birthday or promotion that’s being celebrated. This fun guessing game continues until the woman reveals that it is in fact a celebration of Sunday.

    A visibly awkward Mamaji is quick to mask his surprise, and even quicker to join in the celebration as he quips – chalo Sunday manate hai! The film ends on a reminder that there is just that one day in the week when fursat, farmaishein and family come together, and it calls for a special celebration with Licious. And the Licious App or website is all you need. The film will be aired on TV and digital platforms, while the brand would continue to work with Sideways Consulting to extend the campaign platform into more exciting initiatives. So, make the best day of the week even better – milke Sunday Manaiye!

    Agency Creds:

    Sideways Consulting

    leadership team: Abhijit Avasthi, Sonali Sehgal

    creative: Sameer Sojwal, Nilay Moonje, Misht Srivastava, Viraj Nandivadekar, Ajay Narsimhan, Shashank Mestry

    account management: Vanita D’Mello , Farzaad Dastoor

    strategy: Siddharth Mohanty, Amatulla Mukadam, Manasvini Bhatia

    Watch the film here:

    production house – Chrome Pictures

    director: Amit Sharma

    producer: Abhishek Notani

    DoP: Rajesh Nare

    music: Shubhojit Mukherjee

    food stylist: Saba Gaziyani 

  • This Valentine’s Day, Cadbury Silk merges the magic of love and power of AI

    This Valentine’s Day, Cadbury Silk merges the magic of love and power of AI

    Mumbai: This Valentine’s Day, Cadbury Silk, India’s favourite premium chocolate from Mondelez India, plays cupid once again to highlight some unforgettable love stories around us. Elevating the celebration of love to new heights, the brand has introduced an innovative and interactive experience that allows couples to weave their significant moments of love into a heartwarming tale of love and affection, brought to life with cutting-edge generative AI technology.

    To add the cinematic magic to this campaign, Cadbury Silk has joined forces with acclaimed filmmaker Zoya Akhtar who brings in her expertise to help couples craft their cherished moments into beautiful memoirs. Being the curator of contemporary love stories, she will contextualise and breathe life into the special moments capturing the essence of love in its most authentic form. Consumers can simply scan the QR code on Cadbury Silk packs, leading them to an exclusive website where they will need to answer some interesting questions that will help in curating their unique love stories with personalized avatars, which will be featured in the animated movie.  The AI module will seamlessly weave these elements together to craft a visually stunning and emotionally resonant story.

    Speaking about this, Mondelez India VP – marketing Nitin Saini said, ” Cadbury Silk continues to reign as the ultimate curator of Valentine’s Day celebrations. We believe the priceless romantic moments are not always the expensive ones, therefore with this campaign, we wanted to celebrate the everyday magic of a deeper and meaningful love and create a platform for couples to express their unique stories in a truly personal and heartwarming way. The idea was to create an experience that couples could revel in by watching a movie on them, by them and gush over the cute moments that are a testament of their love. The collaboration with Zoya Akhtar adds an extra layer of creativity, ensuring this campaign will be an unforgettable celebration of the diverse and beautiful stories that make each love story unique. Combined with the power of technology, this collaboration will bring love stories to life that is bound to touch hearts.”

    Akhtar added, “I am excited to be part of Cadbury Silk’s Valentine’s Day campaign. Collaborating on this campaign will allow me access to a lot of unique love stories that varied couples share. I will also get to craft these moments into beautifully animated short films through the magic of AI.  It’s fun to be able to capture and share the essence of these special experiences in a new way. I look forward to adding my touch of creativity to make this Valentine’s Day unforgettable for everyone involved.”

    The brand has also launched a new ad film featuring Akhtar embodying the spirit of love that Cadbury Silk is known for.

    Ogilvy India CCOs Kainaz Karmakar & Harshad Rajadhyaksha added, “Where there’s love, there’s a story. And there can’t be a better gift than your story made into your own AI movie. When Akshay Seth came to us with the ‘Story of Us’ we instantly loved it, but the execution was a challenge. It involved a partnership between Cadbury Silk x Zoya Akhtar x AI x Disney+Hotstar x Millions of personal stories! Since this is the first time customized AI video generation at scale is being attempted, it took a lot for all the moving parts to come together but they finally have. The interface, with Zoya Akhtar as your guide nudges you to dig into your story and pull out the best nuggets. Then AI will turn that into a mini movie featuring Avatars of the two of you. The best stories will feature as an anthology on the streaming platform Disney+Hotstar”.

    Wavemaker India chief client officer & office head Shekhar Banerjee said, “Over the years, Cadbury Silk has leveraged technology to create unique and memorable experiences during Valentine’s Day. This year, we are taking it up a notch by transforming everyday moments of love into cinematic experiences, powered by AI and Zoya Akhtar. These AI-curated stories will be amplified through strategic media partnerships and personalized content collaborations with leading OTT and music platforms, as well as brand experience zones. Our ultimate goal is to make every couple’s Bollywood dream come true. As a result, we are excited to collaborate with top industry players to deliver unparalleled romantic experiences that will leave a lasting impression on our audience”.

    Ogilvy India’s Creative Tech Team, led by Rajneesh Bolia, is using a proprietary tool to convert simple text input from the consumer into lovable character animations featuring the consumer. Built in-house to deliver personalized videos of moments shared by consumers, the team has successfully automated this unique AI-driven solution that is probably the world’s first in terms of use-case for a brand, the scale and the way it is automated and implemented.

    Selected videos from the campaign will be featured on the streaming platform Disney+Hotstar, allowing consumers to share their love stories with a wider audience.

  • Badshah Masala unveils flavourful cinematic treats for Gujarat and Maharashtra markets

    Badshah Masala unveils flavourful cinematic treats for Gujarat and Maharashtra markets

    Mumbai: Badshah Masala, a renowned spice brand in India, especially dominating the Western markets of Gujarat and Maharashtra, has launched its latest regional campaign, showcasing a rejuvenated perspective and a modernized approach. Established in 1958, Badshah Masala carries a venerable legacy, consistently delivering a unique array of spices that have garnered a steadfast following. Recognized as a household name, the brand achieved iconic status with a memorable ad campaign jingle in the 90s, further cementing its prominence in the spice industry.

    In the past year, Badshah Masala has undertaken a strategic endeavour to breathe new life into its brand, carefully preserving its illustrious legacy and distinctive brand elements. This comprehensive revamp encompasses a change in packaging, product offerings, and communication strategies, meticulously tailored to resonate with the evolving aspirations of the modern Indian consumer. The positive consumer feedback indicates a growing consumer base, and the impactful April campaign, drawing inspiration from the iconic 90s campaign, has notably heightened the brand’s visibility and resonance in the market.

    The latest campaign, designed to further elevate brand saliency, focuses on iconic Badshah products tailored for consumers in the key states of Gujarat and Maharashtra. The campaign highlights Badshah’s expertise in assisting consumers in creating locally relevant and beloved preparations. It narrates compelling stories of how Badshah makes it convenient for individuals to craft rich and unique culinary experiences at home. Specifically, the campaign shines a spotlight on iconic dishes such as Pav Bhaji and Mutton for the Maharashtra market, and Undhio and Masala Tea for the Gujarat market.

    This goes beyond just displaying products; it breathes life into Badshah Masala’s promise of helping you easily master your favourite local dishes at home. The creative side of the campaign aims to capture the heart of these culinary journeys through eye-catching visuals and stories that connect with our audience’s tastes.

    Badshah Masala CEO Rehan Hasan said, “Embarking on this flavourful journey, our aim with this campaign is to empower our consumers to effortlessly recreate cherished local dishes in the warmth of their kitchens. At Badshah Masala, we’ve put together a smart cooking approach. It not only reflects our commitment to real flavours but also makes it easy for you to cook your favourite iconic dishes. We’re on a mission to bring Badshah’s expertise straight to your kitchen, effortlessly weaving local flavours into your daily culinary adventures.”

    Havas Worldwide India CCO Anupama Ramaswamy said, “Having a specific target audience for this campaign posed a unique challenge in establishing that emotional resonance. We delved deeply into the regional intricacies, threading the fabric of family bond through the culinary lens. This process demanded meticulous attention yet yielded immensely gratifying results. Immersing ourselves in these vibrant cultures was an exhilarating journey. Witnessing the campaign not just come alive but deeply resonate within these markets was an incredibly fulfilling experience.”

    Badshah Masala’s regional campaign is a celebration of tradition, flavour, and the joy of culinary exploration. By expertly blending its rich legacy with a modern approach, Badshah Masala continues to be the preferred choice for households seeking authentic and high-quality spices that elevate everyday meals to extraordinary experiences.

  • Motorola unveils “Flip into the Future” campaign

    Motorola unveils “Flip into the Future” campaign

    Mumbai: Motorola presents the launch of its groundbreaking marketing initiative, “Flip into the Future,” an enthralling campaign spotlighting the iconic Motorola razr 40 Ultra in the stylish Pantone® Colour of the Year 2024- Peach Fuzz.

    This digital marketing campaign by any smartphone brand that uniquely blends hyper-realistic CGI advertising and influencer marketing using Instagram’s cutting-edge sequence feature. Unlike traditional campaigns, this approach combines coming-of-age surreal advertising with the personal touch of digital influencers, creating a captivating story where Motorola razr40 Ultra plays the role of an enabler to look into the future.

    Conceptualised and executed by Barcode Entertainment, the “Flip into the Future” campaign introduces three captivating CGI ad reels strategically placed in iconic Indian locations, where the Motorola razr40 Ultra elegantly unfolds, providing a glimpse into the possibilities of tomorrow. These hyper-realistic environments, blending technology and imagination, spark curiosity about the limitless potential that lies ahead, infused with the warmth of the Peach Fuzz color.

    In a strategic move, Motorola India embraces the power of influencer marketing by collaborating with digital influencers to amplify the campaign’s reach.

    Sharing his views, Motorola APAC marketing head Shivam Ranjan, said, “At Motorola, innovation is an integral part of our brand, whether in terms of colour, design, technology, or adapting modern marketing tools. Our popular flagship, the motorola razr40 Ultra, is the world’s first smartphone to be launched in the Pantone® color of the year 2024 – Peach Fuzz. This unique proposition required a differentiated and modern marketing approach to reach our target audience effectively. We are pleased to partner with Barcode for our ‘Flip into the Future’ campaign, which used modern CGI advertising and innovative influencer marketing to engage with our audience.

    We are delighted with the response that the audience has shown to the campaign and look forward to implementing more such unique marketing strategies to take the brand further.”he added.

    Barcode Entertainment echoes director growth Ajay Kulkarni said, “The ‘Flip into the Future’ campaign is a manifestation of Barcode Entertainment’s commitment to pushing creative boundaries. By integrating hyper realistic CGI and influencer marketing, we strive to redefine the landscape of advertising, offering an unparalleled experience that resonates with our audience.

    Barcode Entertainment director influencer content Sonia Sarashetti said, ‘co-creating this beautiful campaign with the fusion of influencers and technology, we worked closely with Motorola to translate their vision into reality. The collaboration between the client and our entire team has resulted in a campaign that truly captures the essence of innovation and creativity,”

    The “Flip into the Future” campaign reinforces Motorola India’s dedication to staying at the forefront of innovation, challenging traditional marketing norms, and embracing new-age strategies to captivate and connect with its audience.

    Exemplifying a velvety gentle peach hue, Peach Fuzz has a cozy, tender essence that embodies feelings of togetherness, community, and collaboration. The new colour of the year, PANTONE 13-1023 Peach Fuzz, aligns beautifully with Motorola’s pillars of inclusion and makes technology more accessible for all. Additionally, the new motorola razr40 ultra in Peach Fuzz lets stylish and expressive individuals stand out from the crowd. With its iconic flappable design, the razr40 ultra boasts the larger external 3.6-inch pOLED display with its fastest 144Hz refresh rate, with 1100nits peak brightness. This flip phone is super slim when folded and has a gapless design, owing to its industry’s 1st dual axis teardrop hinge design thus ensuring the phone is also infinitely flexible at multiple flex angles.

    When opened, the phone has a nearly creaseless 6.9” pOLED display with up to 165Hz refresh rate and 1400nits of Peak brightness. This flip phone is equipped with a powerful Snapdragon® 8+ Gen 1 SoC, ensuring a seamless experience. The motorola razr40 ultra transcends generations and demands attention, exemplifying the harmonious Pantone Color of the Year 2024.

    For CGI videos around motorola razr40 ultra, checkout the following links:

    Flip around Bandra Worli sea link – 
     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Motorola India (@motorolain)

    Appearing from India Gate – 
     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Motorola India (@motorolain)

    Topples down the Amer Fort – 
     

    For more details around the campaign, check out the motorola Instagram handle – instagram.com/motorolain/

    For more details around the Motorola in Pantone Color of the year 2024 – www.motorola.in/pantone

  • Honor X9b #RIPTemperedGlass campaign reshapes smartphone durability

    Honor X9b #RIPTemperedGlass campaign reshapes smartphone durability

    Mumbai:  In an innovative move, HONOR has redefined the landscape of marketing campaigns with its recent initiative “RIP Tempered Glass.” This avant-garde campaign, which unfolded from 27 to 31January garnered widespread attention and engagement across various social media platforms. By employing an unique and engaging approach, blending humour, relatability, and visual storytelling, the campaign aimed at addressing the persistent challenges faced by curved tempered glass on smartphones.

    The campaign started with a consumer survey on Amazon which further demonstrated the issue. About 73 per cent of the respondents experienced display damage from accidental drops and 90 per cent of them are still looking for a durable ‘crack-proof’ phone.

    This was followed by X storm featuring influencers and micro-influencers who shared intriguing open-ended statements bidding farewell to something or ending a relationship. The hashtag #RIPTemperedGlass trended as X users joined the conversation, creating a buzz around the campaign.

    HONOR’s creative approach continued with visually striking content. The company released visuals depicting a broken phone, scratched screens forming a screaming face, and a symbolic breakup between a phone and tempered glass. The message was clear – it’s time to say goodbye to tempered glass and embrace a new era of phone protection.

    The campaign’s highlight was the creation of a humorous obituary for tempered glass, accompanied by a formal template and a heartfelt eulogy. The campaign portrayed tempered glass as a “Scream-guard” that shielded users from the shock of dropping their phones. The accompanying visuals and narrative humorously bid farewell to this unsung hero of the smartphone era.

    In new move, HONOR produced a full-fledged funeral/tribute video for tempered glass, marked by its sarcastic and funny tonality. The video celebrated tempered glass as an imperfect defender of screens everywhere, concluding with a symbolic gesture featuring Mario from the iconic video game series. As he encounters a Mobile repair shop selling tempered glass, Mario rejects it, highlighting the durability of his HONOR phone.

    Through the #RIPTemperedGlass campaign, HONOR Smartphone sends a clear message – display innovation is at the heart of their brand. The campaign balances humour and creativity while highlighting the durability of HONOR phones. With this, HONOR smartphone looks forward to a future marked by durable screens and enhanced user experiences.

  • The Health Factory launches a digital campaign #JustGoodBread

    The Health Factory launches a digital campaign #JustGoodBread

    Mumbai : The Health Factory, provider of wholesome and nutritious food products, announced the launch of its groundbreaking #JustGoodBread campaign. This initiative aims to empower consumers with accurate information about the nutritional benefits of high-quality bread, dispelling common myths and promoting a healthier lifestyle.

    In a world saturated with misinformation, The Health Factory recognizes the need to set the record straight on the nutritional value of bread. With the #JustGoodBread campaign, the company is committed to educating consumers on the importance of making informed choices when it comes to their daily bread consumption.

    As part of the campaign, The Health Factory will engage in a multi-faceted approach to reach consumers through various channels, including social media, and community events. The campaign will feature compelling content interactive workshops to provide consumers with the knowledge they need to make better choices for their well-being.

    Speaking about the campaign, The Health Factory CEO & founder Vinay Maheshwari said, “We wanted to create a film amidst the confusion surrounding bread and its impact on health. The Health Factory is taking a stand to deliver clear, evidence-based information to consumers. Our #JustGoodBread campaign aims to empower individuals to make informed decisions about their dietary choices, promoting a balanced and nutritious lifestyle.”

    The Health Factory understands that misinformation can contribute to unhealthy eating habits and wants to encourage a positive change in consumer behavior. By promoting the benefits of high-quality, nutrient-rich bread, The Health Factory aims to redefine the narrative surrounding this staple food item.

    The #JustGoodBread campaign will kick off with a series of engaging online content to debunk common myths about bread. The Health Factory, with products like Zero Maida bread, Protein Bread, and others, will also collaborate with nutritionists and health experts to provide credible insights and tips for making healthier food choices.

    Consumers are invited to join the conversation by using the hashtag #JustGoodBread on social media platforms. The Health Factory encourages everyone to share their experiences, ask questions, and engage in discussions to foster a community of informed and health-conscious individuals.