ITV

Category: Ad Campaigns

  • MrMed launches maiden campaign with ‘Sahi Dawa, Sahi Daam, Sahi Samay Par’ narrative

    MrMed launches maiden campaign with ‘Sahi Dawa, Sahi Daam, Sahi Samay Par’ narrative

    Mumbai: Confronting the daunting expenses of critical illnesses can be overwhelming, particularly as medication costs escalate. MrMed, an innovative online super-specialty pharmacy, has launched its first-ever advertising campaign, championing the message: ‘Sahi Dawa, Sahi Daam, aur Sahi Samay par’ – the right medicine, at the right price, and at the right time.

    In partnership with Filmy Fiction, MrMed has created a digital film that is not just a visual feast but a compelling story. It highlights the platform’s vast reach, even to the most remote areas, and offers up to 85 per cent off on speciality medications. The ad is more than a promotion; it’s a narrative that reassures customers about both their health and finances, emphasizing the ease of accessing speciality medicines through MrMed.

    MrMed co-founder Devashish Singh commented on the inspiration behind the campaign: “This video is rooted in the real-life experiences of our customers, who are not only loyal to MrMed but have expressed gratitude for making super-speciality medicines available nationwide. They are more than customers; they are our advocates, reinforcing our commitment to support them.”

    Filmy Fiction director Prasun Jindal discusses their storytelling approach: “Our goal with the MrMed.in ad was to transform authentic customer experiences into a story everyone can connect with. It’s not merely about promoting a brand; it’s about portraying the deep connections it has built, making it a symbol of support and unity.”

    With a steadfast dedication to transparency, quality, and affordability, MrMed stands out as a healthcare industry leader. With a 4.9 Google rating and having reached over 15,000 customers in nearly 2,000 cities in India, MrMed’s reputation is already well-established.

    The campaign is being launched on various social media and digital platforms.

  • MSD ditches Schbang over irresponsible Poonam Pandey death stunt

    MSD ditches Schbang over irresponsible Poonam Pandey death stunt

    Mumbai: MSD, the Indian arm of the American pharmaceutical company Merck, has ended its collaboration with the digital marketing firm Schbang due to its involvement in a controversial publicity stunt featuring actor and model Poonam Pandey.

    Merck manufactures the Gardasil vaccine, which guards against HPV strains linked to cervical cancer. This decision was prompted by the emergence of news regarding the publicity campaign. Certain social media posts implied MSD’s connection to the stunt.

    As per a report in the Economic Times, an MSD spokesperson stated that the partnership was terminated due to conflicts of interest.

    On February 6, venture capitalist Mahesh Murthy connected Schbang to Poonam Pandey and MSD’s HPV vaccine in a LinkedIn post. He shared a link indicating that the awareness campaign had garnered over 43 million YouTube views and had been shared by several influencers.

    Gardasil has been on the market in India since 2008. Gardasil 9, which targets nine HPV strains, is priced at Rs 10,850 per dose, while the quadrivalent Gardasil is priced at Rs 4,000 per dose.

  • McCain’s ‘Shart Mat Lagana’ campaign bets big on preservative-free delights

    McCain’s ‘Shart Mat Lagana’ campaign bets big on preservative-free delights

    Mumbai: McCain Foods India, a prominent frozen food brands, proudly announces the launch of its latest campaign. ‘Shart Mat Lagana’ celebrating the 100 per cent preservative-free nature of its products. This campaign underscores McCain’s dedication to delivering high-quality and wholesome products that families can trust without guilt.

    The ‘Shart Mat Lagana’ campaign revolves around McCain Foods’ unwavering commitment to providing preservative-free products. This commitment is realized through the innovative ‘quick freeze’ technology, showcasing the brand’s dedication to delivering high-quality, preservative-free options to consumers.

    McCain Retail head of sales and marketing Aditya Krishna expressed, “At McCain Foods, we have consistently aimed to redefine the frozen food snacking landscape by offering 100 per cent preservative-free products. We have harnessed ‘quick freeze’ technology to preserve the natural taste and freshness of our products. Our latest initiative, the ‘Shart Mat Lagana’ campaign, stands as a testament to this commitment, highlighting our resolve to providing families with delicious and convenient snacking experiences without any concerns about preservatives. We are hopeful that this campaign will resonate with our beloved consumers who prioritize unparalleled quality for their delectable snacking experiences.

    The campaign features a compelling TVC conceptualised by BBDO, showcasing a family’s delight in McCain products while emphasizing their preservative-free nature. In the commercial, a skeptical family member places a bet against McCain’s preservative-free claim, only to be pleasantly surprised when proven wrong, demonstrating the trustworthiness of McCain’s products.

    BBDO chief growth officer Nikhil Mahajan expressed, “In crafting the ‘Shart Mat Lagana’ campaign, our goal was to showcase McCain Foods’ dedication to preserving natural flavor without the use of preservatives. We wanted to convey not just a product message but an experience of trust and delight. This campaign is a celebration of McCain’s commitment to providing wholesome, preservative-free options, and we believe it will leave a lasting impact on consumers, reinforcing McCain’s position as a leader in quality frozen foods.”

    McCain Foods has been a pioneer in innovation, leveraging advanced freezing techniques to ensure its products retain natural flavor and freshness without preservatives. This dedication to quality has made McCain a trusted household name, synonymous with delivering delicious frozen treats and upholding the commitment to providing wholesome, preservative-free options for consumers seeking uncompromised quality in every bite.

    The campaign is amplified through TVCs, digital platforms, cinema, radio, community marketing, and some snackable content on social media channels.

  • UPES ON unveils ‘REBEL’ campaign revolutionising education for today’s innovators

    UPES ON unveils ‘REBEL’ campaign revolutionising education for today’s innovators

    Mumbai: UPES ON, the digital education wing of UPES University, ranked 52nd by NIRF and recognized as the first Indian private university for Academic Reputation by QS World Rankings, recently made public its groundbreaking ‘REBEL’ digital video campaign.

    This dynamic 30-second narrative showcases a spirited 21-year-old challenging the status quo and reshaping our perception of education. Rejecting traditional paths, she boldly embraces UPES ON’s online learning platform, aligning with her unique journey.

    REBEL captures the essence of the challenges and choices faced by today’s youth, positioning UPES ON as the university of tomorrow, offering education that aligns with contemporary aspirations, including the dynamic field of BCA.

    The campaign emphasizes UPES ON as a hub for modern learning, spotlighting features like AI programs, a vibrant alumni network, diverse courses, masterclasses, and financial support. The character boldly asserts, “I’m doing things ahead of my time… Maybe that’s why I’m called a rebel.”

    Commenting on the launch, UPES ON head of branding and marketing Ankita Sharma stated, “REBEL embodies the spirit of breaking barriers and forging new paths, including the exciting field of BCA. It speaks directly to the aspirations of today’s youth, encouraging them to embrace education that mirrors their individuality. UPES ON is proud to be the catalyst for these transformative journeys.”

    In a world that celebrates innovation and original thinking, UPES ON invites individuals to explore online degrees that harmonise with their dreams. ‘REBEL’ transcends beyond a mere video; it’s a call to reimagine education and seize control of one’s destiny.

  • Caprese’s #YourLoveNote Campaign ignites Valentine’s celebration with the contest

    Caprese’s #YourLoveNote Campaign ignites Valentine’s celebration with the contest

    Mumbai : As the month of love unfolds, Caprese, the premium handbag brand, adds an extra layer of affection with its #YourLoveNote College Campaign. This initiative was designed to provide an opportunity for everyone to share love notes in the era of slang and has transformed campuses into vibrant hubs of love and celebration. Along with this campaign, Caprese has also initiated a contest till 14 February 2024, where one has to DM the bill for their order (T&C: bill worth Rs 4000/-), and they stand a chance to win a sponsored date night courtesy of Caprese bags.

    To celebrate the month of love with elegance, Caprese embarked on a campus takeover at St. Xavier’s College for the business conference event. The core activity of the campaign lies in an interactive love pin board, strategically placed on the college campus. Caprese engages with college students through insightful interviews, capturing their unique perspectives on love, style, and the excitement surrounding Valentine’s Day. Snippets of the vibrant love pin board activities and rapid fire are shared on Caprese’s social media, fostering a sense of community and celebration beyond the campus walls.

  • The Body Shop partners with Diana Penty

    The Body Shop partners with Diana Penty

    Mumbai: For almost a decade, The Body Shop’s British Rose body care collection has been a favourite among Indian customers. Its nature-inspired floral fragrance, indulgent textures, and 100% vegan-certified formulations provide a self-care experience that envelops your skin in a delicate, petal-like scent. In a blooming collaboration, Diana Penty’s dynamic personality will infuse a fresh energy into the iconic collection through a new communication campaign.

    Sharing thoughts on the unveiling of the British Rose campaign, The Body Shop India VP- product marketing & digital Harmeet Singh  said, ‘At The Body Shop we emphasize our nature-inspired iconic products as a daily ritual of self – love that helps oneself to become their best versions. We are delighted to announce Diana Penty’s collaboration with The Body Shop for our exciting digital film showcasing the iconic British Rose range with 100% Vegan product formulations. The initiative aims to convey that love encompasses a many experiences nurturing a sense of ease within oneself. With its versatile selection, our goal is to broaden our customer base, nurturing loyalty among existing patrons and reaching out to new audiences.’

    Penty shared her excitement about the campaign, ‘I am thrilled to be part of The Body Shop’s latest campaign, with British Rose, a nature-inspired floral touch. This initiative aligns perfectly with my belief in promoting self-compassion and adopting one’s distinctive beauty. I’m glad to support a brand that prioritizes both environmental responsibility and personal well-being. This beautiful collection is softly scented and infused with rose petals, rose essence, rosehip oil, you can literally smell like a blooming bouquet of roses!’

  • ASMR magic: Plum’s videos turns insurance jargon into calming experience

    ASMR magic: Plum’s videos turns insurance jargon into calming experience

    Mumbai: Plum an insurtech platform offering group health insurance and business insurance solutions to over 3500 plus corporations is changing the way insurance is looked at and making insurance terms and jargon fun through its ASMR marketing campaign which was launched on 5 February 2024. ASMR has proven to enhance mood, and can greatly improve sleep quality by fostering a positive and less anxious mental state, commonly linked with healthy sleep. A study revealed that 80 per cent of individuals who used ASMR experienced an enhanced mood.

    The series of videos produced by Plum is not just about entertaining content; it’s a creative solution to address healthcare problems. Recognising the importance of sleep quality in overall health and well-being, Plum actively contributes to stress reduction through its  ASMR campaign.

    Plum marketing head Shreyas Achar expressed, ‘’At Plum, we playfully embrace the stereotype that insurance is often perceived as so dull that it induces sleep. We’re dispelling this myth with our ASMR series, which turns insurance into an incredibly soothing experience. Plum’s ASMR video goes beyond simple relaxation; it cleverly explains insurance jargon, turning complex phrases into an enjoyable audiovisual experience that redefines the traditional notion of insurance lulling you to sleep. At Plum, we’re dedicated to finding unique and creative solutions to healthcare problems. ‘’

    Plum has also partnered with Neend, a leading app in sleep wellness. Neend’s expertise in sleep wellness seamlessly aligns with Plum’s vision of advancing well-being through inventive solutions.

    Neend founder & CEO Surbhi Jain said, “At Neend, we’ve spotted a rising trend in ASMR adoption among Indians. We are glad to join forces with Plum in this initiative and spread awareness about quality sleep by providing relaxing content. Moreover, beyond just insurance and sleep, this partnership is to address holistic well-being with our shared vision.”

    Plum’s ASMR campaign challenges industry norms, embraces popular trends, and demonstrates how insurance can be both entertaining and beneficial for health. The videos can be found on Plum’s official channels, offering a new perspective on insurance that is unexpectedly calming and enjoyable.

    In the past, Plum has adopted a pop-culture approach to its B2B marketing campaign, making insurance enjoyable. With such campaigns, Plum gives a quirky approach to brand marketing by infusing humour and creativity into their strategies. As part of its marketing campaign, Plum gave the iconic ‘Jingle Bells’ carol an insurance makeover. Additionally, the company launched ‘Cards Against Work’ (CAW), an innovative and interactive card game themed around workplace discussions, calling out universal and relatable toxic practices. These initiatives collectively showcase Plum’s unique and playful approach to brand promotion.

  • IndiGo’s #nofilter crafts a close-knit photography community with National Geographic

    IndiGo’s #nofilter crafts a close-knit photography community with National Geographic

    Mumbai: IndiGo, India’s preferred airline, recently collaborated with National Geographic India to bring forth #nofilter by IndiGo, an inspiring platform that seamlessly blends the realms of travel and photography. The culmination of this initiative witnessed a staggering success, leaving an unforgettable mark on the nation’s creative landscape.

    In a country bursting with photographic talent, the response to #nofilter was nothing short of extraordinary. Over 90,000 impassioned photographers, hailing from diverse backgrounds and corners of the country, participated in this unique community-building venture. This surge of creativity set the stage for an exciting reality TV showdown, where the lens met reality in a four-episode showcase. This platform helped passionate photographers across the category to showcase their talent.

    Amidst the sea of talent, 27-year-old Harsh Kharwar emerged as the winner, capturing the hearts of judges Imtiaz Ali and the renowned photographer Raghu Rai. The impact, however, extended beyond the competition, resonating with a wider audience through its reach on National Geographic and Hotstar.

    Unveiling the impact:

    •    The reality TV show gathered over 600K views on National Geographic and Hotstar.
    •    The campaign reached an impressive 11.8 million people on Meta, showcasing its widespread influence.
    •    Meta impressions soared to 37 million, with a noteworthy click-through rate of 0.18 per cent.
    •    YouTube witnessed the visual spectacle, with an impressive view rate of 21.14 per cent.

    Being part of the #nofilter community isn’t just about winning a competition; it’s a gateway to becoming the next photography luminary. IndiGo’s commitment to fostering talent and providing opportunities for aspiring photographers is evident in the success of #nofilter.

    IndiGo chief digital, and information officer Neetan Chopra expressed his enthusiasm, stating, “We are thrilled with the success of #nofilter by IndiGo. This remarkable initiative has not only celebrated the unbridled beauty of India, seen through the unique lenses of talented photographers hailing from every nook and cranny of our vibrant nation, but it has also been an exhilarating journey. Our heartfelt gratitude goes out to all those who participated and supported this extraordinary campaign. It goes beyond simply showcasing India’s diversity and opulence; it has harnessed the captivating power of photography to inspire, educate, and forge connections across the tapestry of life. Our hope is that this incredible voyage will continue to shine a spotlight on India, a land of unparalleled depth and allure, beckoning both domestic and international travellers to explore its wonders.”

    Disney+ Hotstar head – content & Disney Star HSM entertainment network Gaurav Banerjee emphasized the importance of this collaboration, saying, “National Geographic has always held a very distinctive and revered position in photography, inspiring audiences with iconic imagery since 1888. Through #nofilter, IndiGo and National Geographic have not only captured the breathtaking beauty of India but have also harnessed the transformative power of photography to create a visual narrative that transcends boundaries. The nine finalists have brought forth stories that resonate with the heart of India. This journey chronicled across the National Geographic platforms, is a celebration of the unfiltered essence of our culture, landscapes, wildlife, and people. As we close this chapter, we congratulate all participants for contributing to this extraordinary journey, inviting the world to witness India’s boundless allure through the unfiltered lens of passion and creativity.”  

    Renowned filmmaker Imtiaz Ali shared his thoughts saying, “As a filmmaker, I share a deep passion for the camera, and I believe that photography is a powerful means of storytelling. I’m thrilled to witness these talented photographers come together and compete with unfiltered creativity. Serving as a judge alongside the prolific Raghu Rai, we shoulder the responsibility of handpicking the most exceptional shots. My gratitude goes out to National Geographic and IndiGo for providing a platform that not only celebrates the art of photography but also fosters the growth of emerging talent.”

    IndiGo’s #nofilter initiative broke records in terms of participation while also casting a spotlight on the countless stories captured by photographers from every corner of India. The campaign’s far-reaching influence in the photography community and beyond speaks volumes about its success.

  • Flipkart Health+ & Lowe Lintas unveil celeb-led campaign to boost UP presence

    Flipkart Health+ & Lowe Lintas unveil celeb-led campaign to boost UP presence

    Mumbai: Flipkart Health+, the digital healthcare marketplace platform of India’s homegrown Flipkart Group, rolled out a captivating new advertising campaign in collaboration with Lowe Lintas, the creative agency of MullenLowe Lintas Group. This campaign aims to establish Flipkart Health+ as the preferred platform for online medicine purchases in Uttar Pradesh (UP).

    To strengthen its foothold in UP, the campaign focuses on exciting seller discounts on medicines, making Flipkart Health+ an attractive option for consumers seeking affordable, genuine, and reliable medicines. Moreover, the company has deployed various initiatives to improve delivery speed and the availability of a wide range of medicines to enhance the overall customer experience. In addition, Flipkart Health+ has also initiated offline awareness activations at seller partner stores to boost the campaign.

    The campaign created by Lowe Lintas Bengaluru showcases Flipkart Health+ as the go-to platform for all medicinal needs with a localized touch. Both the films’ narratives are centered around the dynamic relationship between Saurabh Shukla and Sparsh Srivastava, set against the backdrop of UP. The grandfather-grandson duo navigate through a local setup. Both campaigns comically endorse the convenience, reliability, and cost-effectiveness of purchasing medicines via Flipkart Health+. This approach adds authenticity to the campaign and enhances its resonance with the local audience.

    Speaking about the campaign, Flipkart Health+ head of marketing & growth Dhruvish Thakkar said, “Within a short span of two years, Flipkart Health+ has established itself as one of India’s most trusted online pharmacy brands that is solving for affordability and accessibility across India. We’re excited to strengthen our presence in Uttar Pradesh through offers and initiatives that elevate customers’ experience and position Flipkart Health+ as a reliable healthcare partner. Through the campaign, we aim to underscore UP as a priority market for Flipkart Health+.”

    Lowe Lintas Bengaluru executive director – head of creative, copy (South) Arpan Bhattacharyya also added, “As UP is a priority market for Flipkart Health+, we dug into the colorful fabric of the land and came up with characters who could deliver the message with a signature punch. We kept the messaging simple and to the point. And then turned it over to the magical duo of Saurabh Shukla and Sparsh Srivastava who added more than just a dose of swagger to the campaign. Hopefully, it’s just what the doctor ordered!”