Mumbai: Leading fashion & silver Jewellery brand—Kushal’s, has embraced the essence of love and elegance with the launch of their ‘Love That Shines’ jewellery collection, just in time for Valentine’s Day.
The carefully crafted 92.5 Sterling Silver Collection from Kushal’s is a perfect blend of subtlety and sparkle, representing minimalist chic design in beautiful rose gold plating, making the jewellery look exquisite. The collection includes sleek chains with modern heart and infinity symbol pendants, earrings, bracelets, and promise rings that shine in every moment. These products are also available in rose gold, rhodium and gold pigment plating.
What sets this collection apart is the stunning jewellery designs and the thoughtful digital Video Campaign (DVC) accompanying it. The campaign, aptly themed around ‘Love That Shines,’ goes beyond the glimmer of jewellery to highlight the significance of small gestures in relationships. The emphasis on acts of love and kindness between partners, from simple breakfasts to thoughtful rides to work, adds a unique dimension to the campaign, resonating with the brand’s recognition that every couple has their language of love.
While expressing the brand’s vision, Kushal’s marketing director Ankit Gulechha said, “The strength of a bond lies in the significance of small moments. We celebrate those gestures with our ‘Love That Shines’ collection this Valentine’s Day, meticulously crafted in 92.5 sterling silver. The jewellery goes beyond the aesthetics and brings you the opportunity of perfect gifting – an everlasting piece of jewellery. With durable and stylish designs symbolizing the endurance of love, the jewellery is thoughtfully priced to ensure accessibility to a wider audience, making each piece a perfect and lasting token of affection.”
Mumbai: Karnataka Bank, one of India’s oldest and most respected Private Sector Bank, has launched its centenary campaign, ‘Bharat Ka Karnataka Bank’. This milestone campaign marks a hundred years of trust, excellence, resilience, and commitment to serving the nation.
In commemorating a century of banking legacy, Karnataka Bank has embraced the theme of adaptability and evolution. The campaign encapsulates the idea that true legacy lies in understanding the need to evolve with the times. Karnataka Bank has not only created a legacy unique to itself but has also transcended its roots in Karnataka to become a Bank that resonates with every corner of the nation.
Jointly executed by Havas Media India and Havas Worldwide India, the campaign underscores Karnataka Bank’s ability to adapt to the changing times while staying true to its core values. It aims to strengthen Karnataka Bank’s brand awareness, fostering a deeper connection with customers while also inviting new patrons to be a part of its storied legacy.
Karnataka Bank has not merely stayed true to its values but has also paid homage to the culture and ethos of every state it has been a part of. It is today ‘Bharat Ka Karnataka Bank’.
Talking about the association, Karnataka Bank MD & CEO Srikrishnan H said, “Karnataka Bank’s centenary is much more than just a celebration of a century of accomplishments; it is a bold assertion of our vision for the next hundred years. This astounding milestone exemplifies our unwavering commitment to advancing India’s agenda of national financial inclusion. We’re happy to have Havas India as our trusted strategic partner as we continue to work towards this ambition.”
Talking about the campaign, Karnataka Bank executive director Sekhar Rao said, “For a century, we’ve been more than just a bank; we’ve been a trusted partner in millions of people’s journeys. By remaining true to our core beliefs and embracing innovation, we have remained a steadfast partner to generations of families. We’re excited to launch our new brand campaign, celebrating Karnataka Bank’s 100-year legacy while looking ahead as a Bank, not just Karnataka, but for Bharat – Namma Karnataka Bank, Delhi walo ka Karnataka Bank, Mumbai walo ka Karnataka Bank – Bharat ka Karnataka Bank… This campaign marks our journey towards a tech-driven future, blending tradition with cutting-edge solutions for customers and communities nationwide”.
Havas India, South East Asia & North Asia (Japan & South Korea), group CEO Rana Barua said, “I would like to congratulate Karnataka Bank as it marks a century of excellence. Amidst global financial challenges, Banks in India have displayed remarkable resilience, surpassing global counterparts in growth and profitability. Hence it is the perfect time to forge a profound partnership with one of India’s premier financial institutions. We thank Karnataka Bank for placing their trust in us.”
Havas Media India managing director Uday Mohan said, “Creating a symphony that echoes the remarkable journey of Karnataka Bank, we have meaningfully positioned the bank’s narrative via this campaign across multiple media channels. This milestone campaign not only reflects our dedication to precision, apt messaging and targeting but also ensures that every story shared resonates deeply with audiences, cementing Karnataka Bank’s legacy for generations to come. We are immensely proud to be part of this centennial celebration and wish many more years of success for this iconic brand.
Havas Worldwide India chief creative officer Anupama Ramaswamy said, “It is easier to count the number of days in a hundred years than to count the relationships we’ve built over that time. This thought is at the heart of our campaign. A thought driven by a steadfast commitment to customer satisfaction. A thought that is also captured by showcasing real stories of real people, who have been our bedrock for close to a century now.”
The campaign will be live on television, digital channels, social media platforms, out-of-home displays, and print media.
Mumbai: SATO, the award-winning social business part of LIXIL, is proud to announce its ambitious and impactful initiative, “SATO Toilet Express – Swachata Ka Sandesh Gaon Gaon Mein!” This van-based awareness campaign is designed to raise awareness about the importance of using toilets in rural and semi-urban areas across 2 states in India – Bihar and Maharashtra.
“SATO Toilet Express” is not just a campaign; it is a dynamic and comprehensive effort to instill a behavioral shift towards improved hygiene and sanitation practices. The initiative reaches the grassroots of society, embodying SATO’s commitment to make safe sanitation more accessible to all. In order to achieve that, it introduces affordable solutions that can be easily acquired at the village level by masons, retailers, and dealers. The van covered 60 villages in Bihar and 35 villages in Maharashtra over 30 days, bringing awareness and promoting positive sanitation practices in each community.
Recent research by FINISH Mondial and the Sanitation Learning Hub in Bihar & Maharashtra reveals increased toilet coverage after the launch of SBM, yet universal access remains elusive. Poverty and social marginalization disproportionately affect those excluded from toilet usage. Retrofitting and maintenance services are crucial, addressing defunct toilets. Interventions should factor in flood, drought, and appropriate technology for diverse terrains. Many schools lack functional handwashing facilities. Community toilets often don’t exist or are non-functional due to a lack of maintenance systems. In most villages, finding workers for toilet construction is challenging. The study underscores the need for comprehensive strategies to ensure widespread, sustainable sanitation access.
LIXIL South Asia leader marketing Anandita Kakkar commended, “By directly engaging communities, this campaign transcends conventional hygiene promotion, becoming a powerful catalyst for positive change in peoples’ lives. Going beyond awareness, SATO’s hands-on approach in regions of Bihar and Maharashtra instills lasting behavioral shifts. The impact is not just immediate but signifies a broader transformation towards sustainable sanitation practices.”
Mumbai: Khimji Jewellers, Odisha’s jewellery brand renowned for its rich legacy of 88 years in crafting exquisite jewellery, has announced the launch of its latest Bridal Jewellery Campaign. With a fresh brand identity and an unwavering commitment to craftsmanship, Khimji Jewellers introduces a campaign that redefines the narrative of bridal jewellery in India. The “NO COMPROMISE!“ campaign.
In recent times the jewellery industry has been flooded with Loud discounts on making charges, offers & freebies. And in this whole noise, somewhere, the very essence of buying jewellery is forgotten. The result we see is jewellery, even though hallmarked, but sub-standard in finishing. This campaign by Khimji Jewellers is an effort to get the spotlight back on Jewellery with world class finishes. Or in simpler terms “NO COMPROMISE!“
The strategy for this bridal campaign was clear, concise and simple which is that Indians love Jugaad and living frugally. It is in our DNA. However, there are some moments in life where we are willing to splurge without question and one of those moments is the daughter’s wedding! It is a matter of great pride for parents to see their daughter, adorned like a princess for her big day. Hence, instead of following the crowd, Khimji Jeweller’s “NO COMPROMISE” campaign highlights its strengths and attaches emotion to the most important day in a woman’s life through its bridal jewellery.
The centerpiece of the campaign is a touching narrative that resonates with the Indian ethos of tradition and pride. Through the lens of a pragmatic father, the campaign illustrates the significance of wedding jewellery, particularly for the bride. Despite the family’s penchant for frugality, the father downright chooses Khimji Jewellers for his daughter’s wedding jewellery, symbolizing a commitment to excellence and tradition and not compromising on the jewellery that an occasion like a daughter’s wedding commands.
Over and above traditional advertising channels, the campaign extends its reach across print, outdoor, social, and digital platforms. With a beautifully shot ad film capturing the essence of familial values, the love between a father and daughter and timeless craftsmanship, Khimji Jewellers aims to spark conversations and captivate audiences during the bustling Wedding Season across the state of Orissa.
Khimji Jewellers managing director Mitesh Khimji, has articulated the brand’s vision, stating, “Our heritage is steeped in generations of master craftsmen who have dedicated themselves to creating timeless pieces of art. As our brand evolves and enhance our retail spaces, our commitment to delivering exceptional quality remains resolute. At Khimji Jewellers, we understand the profound emotions intertwined with wedding jewellery. Our campaign “No Compromise” celebrates the enduring legacy of craftsmanship and the cherished moments of joy and pride associated with weddings. Our offerings for this year’s bridal season include heavy necklace sets, chokers, kundan and jadau work, enamel work jewellery, kadas and other ornaments that adorn a bride to be. These exquisite pieces are a testament to the skill of our craftsmen that cannot be matched by anyone else in the state of Orissa.”
Mumbai: This Valentine’s Day, ITC Sunfeast Baked Creations is set to redefine the celebration of love with its unique #SkipTheRoses campaign. Departing from conventional Valentine’s norms, the campaign invites consumers to indulge in a refreshing and playful experience.
From 7 to 14 February, each day brings a new flavour of love, starting from Rose Day all the way till Valentine’s Day. Each creation is a masterpiece, crafted with love and premium ingredients. The beautiful red, pink and white theme of the collection adds a special touch to these delicious desserts, making it a great way to express love on this special day.
Valentine’s Cupcake Duo: Indulge in the delightful combination of flavours with Sunfeast’s Valentine’s Cupcake Duo. These moist and fluffy cupcakes come in two irresistible flavors, perfect for sharing with your special someone. Price: ₹343
Strawberry Tres Leches: Elevate your Valentine’s Day dessert game with Baked Creations’ Strawberry Tres Leches cake. This classic dessert gets a romantic twist with the addition of fresh strawberries, soaking up three types of milk to create a moist and flavourful treat. Price: ₹ 297
Love Jar: Open the door to a world of deliciousness with this charming jar. Filled with an assortment of decadent treats, it’s a surprise that keeps on giving, perfect for a romantic picnic or a cozy night in. Price: ₹ 297
Belgian Truffle Cake: Indulge in the richness of Belgian chocolate with Belgian Truffle Cake. Crafted with premium ingredients, this cake boasts a velvety texture and intense chocolate flavour that will surely melt your heart and taste buds. Price: ₹ 893
Valentine’s Chocolate Bento Cake: This individual-sized chocolate cake is the perfect way to show someone you care. Packed with rich chocolate flavour, and topped with a delicate garnish, it’s a thoughtful and delicious gesture. Price: ₹ 698
Strawberry Cake with V-Day Coin: Treat your loved one to a taste of romance with Baked Creations’ Strawberry Cake adorned with a special Valentine’s Day coin. Made with real strawberries, this cake is a delightful blend of sweetness and tanginess, symbolizing the essence of love. Price: ₹ 893
(*GST,Packaging and Delivery charges will be over and above).
These delicacies are available on Swiggy and Zomato from 7 February onwards, all the way until 14 Feburary.
Mumbai: Dharampal Satyapal Group (DS Group), a multi-business corporation and a leading FMCG conglomerate, has unveiled a unique digital campaign for its popular chewing gum, ‘Chingles.’ This innovative initiative, the ‘Chingles Prankbot’ digital campaign, has been created by Merely Digital and executed in collaboration with White Rivers Media (WRM).
The #ChinglesPrankbot campaign, set to debut on Instagram and subsequently on other social media platforms, marks a pioneering move as Chingles Gums becomes the first chewing gum brand to introduce an AI-bot specialising in suggesting pranks.
The central idea behind the campaign is to rekindle the culture of pranks and gags, providing people with a light-hearted escape from stress. Meet Master-Lee, the AI PrankBot designed to recommend harmless and amusing pranks. Master-Lee aims to create a space where individuals find joy in the simple things around them through unique pranks suggested by the bot. Utilizing machine learning, the bot understands users’ preferences and offers personalized prank ideas based on their inputs. Master-Lee’s expertise lies in suggesting unexpected and impactful pranks, encouraging users to engage in laughter-filled moments with their family and friends.
Announcing the campaign, general manager, DS Foods Ltd (confectionery) Arvind Kumar said “At DS Group, innovation has always been at the core of our approach. With the introduction of the Chingles Prankbot campaign, we are not only providing fun and entertaining elements to our consumers but also establishing Chingles Gum as a trendsetter in the chewing gum category. Master-Lee, AI PrankBot, is a unique and exciting way for people to experience laughter and joy in their everyday lives. We believe this campaign will resonate with our existing customer base and attract new audiences seeking novel and enjoyable experiences in the digital realm.”
“The quirky and exciting nature of the Chingles Gums’ Master-Lee campaign made it a great experience. This serves as a perfect and fresh example of how brands can maneuver the power of AI to connect with their consumers and create massive buzz online” commented White Rivers Media co-founder and chief creative officer Mitesh Kothari on their radical association.
To create engagement with the users, the Prank Bot will be introduced, accessible to users through Chingles Instagram DMs, where they can seek prank-related suggestions, and the bot will respond in a fun and quirky manner based on their inputs. Users can share the Prank Bot’s DM responses on their stories. Master-Lee will feature and rate the best prank attempts on the official page, providing recognition and appreciation to participants.
Mumbai: This Valentine’s Day, AJIO, an online fashion platform, introduces an innovative #VdayNahiMeDay campaign, urging individuals to celebrate themselves, whether single or navigating a ‘situationship.’ The campaign, conceptualised by Youngun, brings forth an innovative solution ‘drip treatment,’ a stroke of genius from the mastermind Dr. Drip, a fictional persona created for this narrative.
Dr Drip invents the ‘drip treatment’ to tackle love problems— 2 in 10 lack affection, and 23 million youth haven’t received any Valentine’s gifts. Those in ‘situationships’ seek attention. Dr Drip’s Lab presents vibrant colours and trendy styles, transforming Valentine’s Day into a celebration of self. With a nod to contemporary culture, the campaign cleverly merges in category-specific lines, encouraging individuals to prioritize ‘fit checks’ over ‘DM checks’ and ‘fashion deals’ over ‘sad feels.’
Youngun CEO and founder Saksham Jadon shared, “Me-Day is not just a campaign; it’s a movement to redefine Valentine’s Day. It’s about embracing oneself, prioritizing self-love, and indulging in retail therapy. AJIO’s commitment to empowering individuals aligns seamlessly with our vision to break stereotypes and celebrate uniqueness.”
Youngun Brand Strategy Simmi said, “We’ve always seen people cribbing about being single and crying on Valentine’s Day. They’re not at fault because we only made this day about romantic love, leaving singles feeling left out and other people focusing all their energy on their partners rather than themselves. Remember the saying “kisi aur ko bhi tabhi pyaar kar sakte hain jab khud se pyaar karte hain”? So, what better way to indulge in self-care than some retail therapy? To establish this sentiment, we came up with an ad idea showing a humorous lab setup where singles, portrayed as patients, are receiving the cure for their blues – a drip of self-love through retail therapy!”
As Valentine’s Day approaches, AJIO encourages everyone to turn V-Day into Me-Day, exploring the latest fashion trends and expressing their individuality.
In addition to the video asset, the outdoor leg of the campaign has begun to get noticed too!
Mumbai: Samosa Singh, a pioneer of the Indian snacking industry, is excited to announce the launch of its first advertisement film, which stars the incredibly brilliant Indian actor and comedian Sunil Grover. The film captures the spirit of delectable samosas via a light-hearted, and funny narrative.
The one-minute commercial highlights Sunil Grover’s great comic timing and pleasant attitude, which aligns with the commitment of Samosa Singh to produce high-quality delicious samosas. The film showcases the thrill and excitement that is accompanied by the nostalgia of childhood.
“This association is more than simply a marketing campaign; it’s a celebration of Samosa Singh’s joy, flavor, and originality in every bite. We feel that this collaboration would not only make the audience laugh but also leave a lasting taste and impression, underlining Samosa Singh’s dedication to offer delight with crispy, savory samosa” added Samosa Singh founder Shikar Singh.
Samosa Singh co-founder Nidhi Singh said “We are excited to release our first ad film, and having the versatile Sunil Grover on board makes it more special. His wit and charisma perfectly complement the ethos of our brand, and we feel this partnership will appeal to our target audience.”
With every passing year, Samosa Singh has always been at the forefront of creating unique and delicious samosa experiences, and their recent collaboration with Sunil Grover demonstrates their dedication to providing not only amazing cuisine but also an enjoyable adventure for their potential and existing customers.
Mumbai: Angel One, India’s leading fintech player, launches their latest campaign #RahoHameshaSuper, in its commitment to revolutionize the investment landscape. The second edition of the Angel One SuperApp campaign reaffirms their commitment to elevate user experience, by delivering best in class speed, security and reliability experience, thereby revolutionizing the fintech landscape.
Earlier the successful multi-channel #SuperIsHere campaign introduced the new Angel One SuperApp across the country. Now, the second edition spotlights what makes the SuperApp truly super – its key features of being fast, secure and reliable – catering to the needs of young, aspiring investors and traders across diverse regions. The idea behind this film was to take the superior features and make them relatable and easy to understand for anyone watching this from any corner of the country.
At the heart of the campaign lies the SuperApp, a comprehensive solution designed to meet the diverse needs of users. From online trading and investing to direct mutual funds and sovereign gold bonds, SuperApp serves as a one-stop destination, simplifying the investment process for individuals from all walks of life. Under this 360° integrated marketing campaign #RahoHameshaSuper, Angel One pledges to empower individuals across the nation in their investment, trading and wealth creation journeys. Users can anticipate an investment and trading experience through the app that is both seamless and secure, surpassing any previous standards.
Key highlights of the Angel One SuperApp includes ensuring lightning-fast execution even in low-network areas. With a focus on customer-centricity, the SuperApp’s features are enhanced to meet evolving user demands. Furthermore, security remains a top priority with SuperApp, incorporating diverse measures such as two-factor authentication, pin and robust portfolio privacy options. These enhancements solidify Angel One’s position as a trusted and innovative fintech platform for secure and confident online trading and investing.
Angel One Ltd chief growth officer Prabhakar Tiwari expressed his thoughts on the campaign, stating, “RahoHameshaSuper is more than just a campaign; it symbolizes a crucial milestone. The campaign spotlights the full potential of the A1 SuperApp, empowering investors and traders with fast, secure and reliable experience. We have packed the campaign with relatable messages under #AbSamjheKyonHainSuper, specifically targeting Gen Z and young millennials. By showcasing the app’s unique features and benefits, we are expecting a significant boost in the brand consideration scores and facilitate our growth strategies.”
Angel One Ltd chairman & MD Dinesh Thakkar stated, “Angel One is actively embracing innovation and technology within the SuperApp framework, catering to the requirements of all demographics. As Angel One pivots through the dynamic fintech landscape, our dedication remains steadfast towards our North Star — empowering a billion lives with leading-edge solutions and create the most trusted fintech brand.”
#RahoHameshaSuper campaign employs a versatile, multi-channel approach, utilising digital-first strategies and innovative mediums such as influencers, social media posts, AR filters and QR integration to engage diverse audiences.
Mumbai: Jio-bp (the operating brand of Reliance BP Mobility Ltd, fuel and retailing joint venture of Reliance Industries and bp), a leading mobility solution provider, has launched their You-Deserve-More campaign showcasing their unique customer propositions to elevate India’s fuelling experience.
Marching through the Amrit Kaal towards the 100th anniversary of Independence, India will continue to remain the bright spot for global energy. Offering “More” to India, the You-Deserve-More (YDM) campaign highlights the unique customer propositions on offer from Jio-bp, focusing on three pillars of performance, service, and cutting-edge technology.
The YDM campaign touches upon diesel delivering up to 4.3 per cent higher mileage and petrol that keeps engines up to 10X cleaner through internationally developed bespoke ‘ACTIVE” technology at no extra cost along with a rapidly growing Jio-bp pulse EV charging point network. Also highlighted is the 24×7 shop for snacks, confectionery and travel need items, along with signature coffee under an international on-the-move brand Wild Bean Café, amongst other propositions at the country-wide network of Jio-bp Mobility Stations.
In line with their vision of reimagining mobility for the country with low carbon solutions, Jio-bp also retails a bouquet of energy offerings including compressed biogas, ethanol based E20 petrol, and EV battery charging and swapping.
Even beyond mobility stations, Jio-bp is the pioneer in taking diesel to customer’s doorsteps through automation driven pilfer proof mobile dispensers and patented packed HDPE containers. Their seamless easy ordering, real-time tracking, optimized delivery routes and geo-tagging, have enabled Indian customers belief in safe and quality on-demand delivery. In lower carbon EV solutions, Jio-bp’s hassle free Jio-bp pulse app, dynamic load sharing and auto-charge features are helping to accelerate EV adoption in the country.
Going beyond just automation led 100 per cent tracking of every drop of fuel or electron sold, Jio-bp is committed to harnessing every data byte, to build bigger, better, and smarter offers for India. As the YDM campaign unfolds, customers are encouraged to dream unlimited and embrace a new era of mobility with Jio-bp.
