ITV

Category: Ad Campaigns

  • Mixed Route Juice wins mandate for JungleBerry, launches exciting new campaign

    Mixed Route Juice wins mandate for JungleBerry, launches exciting new campaign

    Mumbai: Mixed Route Juice, a cutting-edge marketing agency, is thrilled to announce that it has won the mandate for JungleBerry, a key player in the organic and all-natural lifestyle sector. JungleBerry, known for its steadfast dedication to providing organic and natural products, has entrusted Mixed Route Juice with the task of bringing its vision to life through an inventive campaign after a multi-agency pitch.

    Mixed Route Juice is known for its unwavering dedication to pushing boundaries, and they have infused the same energy in its latest campaign for Jungeberry. Collaborating with the highly acclaimed photographer Vansh Virmani and stylist Jahnvi Bansal, Mixed Route Juice orchestrated an exceptional photoshoot that captures the essence of JungleBerry’s products in a visually striking manner.

    The photoshoot, featuring a skilled model, effortlessly blends grace and the inherent beauty that JungleBerry embodies. Vansh Virmani and Jahnvi Bansal acknowledged for their expertise in the fashion and lifestyle industry, have lent their skills to create a series of captivating images that highlight the allure of JungleBerry’s offerings.

    “The concept behind the campaign is to convey the inherent goodness of JungleBerry’s products through a visually striking and authentic representation. Nature is the ultimate source of beauty, and our collaboration with JungleBerry aims to celebrate that in a way that resonates with consumers. Advertising needs to be honest. With this campaign, we wanted to show the world the truth in our products. Simply put, the DVC works like a cross between a behind-the-scenes montage, testimonial and proof of work video.” says Amrita Sharma, Founder at Mixed Route Juice.

    This campaign showcases the agency’s creative prowess in crafting compelling narratives for brands in the lifestyle and wellness space. Little wonder that it is garnering praise all around. Given the buzz, Mixed Route Juice is already planning the second leg of this campaign. The company is set to reveal a second instalment of the photoshoot. This phase will reveal the model using JungleBerry products a day before the glamorous shoot, creating a compelling narrative that underscores the authenticity and efficacy of JungleBerry’s offerings.

    “We are delighted to collaborate with Mixed Route Juice for this campaign. Their creative approach and dedication to highlighting the natural goodness of our products align perfectly with JungleBerry’s ethos. We believe this collaboration will resonate strongly with our audience,” said JungleBerry, co-founder Nitin Dhawan.

    The JungleBerry campaign is not merely about products; it’s a celebration of the seamless convergence between nature and sophistication. Mixed Route Juice invites the media and consumers alike to witness the unveiling of this visually stunning campaign, where every frame is a testament to the belief that a product so naturally good deserves a striking visual presentation.

  • Yes Securities launches a new campaign in collaboration with RedFM

    Yes Securities launches a new campaign in collaboration with RedFM

    Mumbai: Yes Securities, in partnership with RedFM, announces the launch of “We Love Wonga!” – An initiative aimed at enhancing financial literacy among the youth, particularly Gen Z. Through a series of engaging masterclasses and on-air broadcasts, the campaign seeks to educate and inspire young individuals on the importance of early-stage investments and smart financial management.

    With the term “Wonga” symbolizing money in colloquial language, the campaign aims to demystify financial concepts and encourage proactive decision-making regarding personal finances. The collaboration with RedFM, which is known for its extensive outreach and distinguished radio jockeys, broadcasted on-air teasers and advertisements, amplifying the campaigns’ reach and impact. Complementing the on-air campaign, Yes Securities conducted masterclasses at prominent colleges, featuring top-rated radio jockeys interacting with college students. These events served as an interactive platform for young minds to learn about effective investment strategies and financial planning from in-house experts.

    Yes Securities India Ltd head of marketing and corporate communications Amit Bhandare said, “Cultivating financial literacy among today’s youth is paramount for shaping a generation of empowered decision-makers. It’s not merely about building wealth; it’s about instilling confidence and resilience in navigating life’s financial landscape. Through “We Love Wonga!” we aim to equip young individuals with the knowledge and tools to make informed choices, setting them on a path towards financial independence and success.”

    The primary deliverables of the campaign included organizing events in colleges, broadcasting on-air teasers and advertisements, displaying standees and backdrop posters at strategic locations, campaign messages through engaging posts on Instagram, and providing an opportunity for fortunate winners to visit the RedFM radio studio, enhancing the experiential aspect of the campaign.

    College events conducted so far:

    “We Love Wonga!” represents a concerted effort by Yes Securities and RedFM to foster financial literacy and empower the youth to make informed financial decisions. Together, we aspire to create a generation of financially savvy individuals who are equipped to navigate the complexities of the financial world.

  • Babil Khan’s comedic moment with mother shines in Glance’s #YehSmartHaiBoss campaign

    Babil Khan’s comedic moment with mother shines in Glance’s #YehSmartHaiBoss campaign

    Mumbai: Glance, one of the world’s leading Smart Lock Screen platforms, has teamed up with new-age Bollywood actor Babil Khan for their latest #YehSmartHaiBoss campaign. The campaign is geared towards encouraging the adoption of Glance Smart Lock Screen, a platform that has already garnered a substantial user base of over 200 million monthly active users in India.

    The collaboration between Glance and Babil Khan addresses the issue of information overload in a light-hearted manner, showcasing a solution that frees users from the exhausting cycle of searching for information, downloading multiple apps, and constantly unlocking their smartphones. In the videos, Babil Khan and his mother, Sutapa Sikdar playfully highlights the Glance Smart Lock Screen as an intelligent platform that caters to all generations and enhances the user experience by providing everything directly on the lock screen, eliminating any need for tedious searches and clicks.

    In the viral video, Babil humorously teases his mother about their respective generations’ tech savviness, playfully asserting that the Glance Smart Lock Screen is the smartest of them all. His mother counters with her own witty remarks, showcasing the features of the Glance Smart Lock Screen. The video, which was first shared on social media by Viral Bhayani has received an overwhelming response, amassing thousands of views, likes, and comments within hours.

    As a popular figure among the new generation of Bollywood stars, Babil Khan perfectly embodies the spirit of the #YehSmartHaiBoss campaign. He charmingly portrays a tech-savvy Gen Z individual who appreciates the smart features and benefits offered by the Glance Smart Lock Screen. Along with his mother, he shares the enthusiasm for Glance’s features, including personalized content, news & sports updates, gaming, and shopping, all accessible without having to unlock the smartphone.

    Commenting on the campaign, actor Babil Khan said, “I must say #YehSmartHaiBoss campaign with Glance was my first collaboration with my mother and indeed a very memorable experience. Generational gaps are a fun thing in every family, but Glance is a platform that can bind families over common interests and shared passions. It’s been exciting exploring Glance’s smart features, and I can’t wait for everyone to experience this convenience on their lock screens.”

    Sutapa Sikdar said, “It seems like yesterday when I taught him words and today, he stands eight inches taller than me and working professionally together. Can I have words to describe this feeling? Like I would not have words to describe how easy and special Glance was, though we agreed to disagree on the point that my generation was smarter!! While we both agreed glance helped me to stay updated and it is super easy!”

    Glance chief marketing officer Bikash Chowdhury said, “We are delighted to have Babil Khan on board for our #YehSmartHaiBoss campaign. His relatability and charm resonate with our audience, making him the perfect choice for this campaign. At Glance, we strive to enhance user experience by providing relevant content right on the lock screen, eliminating the need for constant searching and unlocking. We believe that this campaign, coupled with Babil and his mother’s humorous banter, will further our mission of simplifying technology for users across all generations.”

    Glance comes as a pre-installed feature on leading Android smartphone brands. In India alone, over 200 million users spend more than 25 minutes daily on their Glance-enabled Smart Lock Screens, engaging with personalised content spanning over 15 categories including entertainment, music, sports, and many more. Catering to a diverse consumer base, Glance is available in seven languages – English, Hindi, Tamil, Telugu, Marathi, Bengali, and Kannada.

  • The Health Factory launches new campaign with featuring Kunal Vijaykar

    The Health Factory launches new campaign with featuring Kunal Vijaykar

    Mumbai: The Health Factory, a leading provider of wholesome and nutritious food products, is excited to announce the launch of its quirky latest campaign, #TuJaantaNaiMeraBreadwalaKaunHai, aimed at redefining the way consumers perceive healthy eating. With a humorous and engaging approach, this campaign emphasizes the delectable side of health, featuring renowned actor and food connoisseur Kunal Vijaykar.

    At the core of #TuJaantaNaiMeraBreadwalaKaunHai is The Health Factory’s commitment to empower food enthusiasts to enjoy their favorite meals without compromising on health. The campaign showcases a range of zero maida and protein-rich breads, allowing individuals to relish the taste and wholesomeness of their breakfast and all-day meals guilt-free.

    Kunal Vijaykar, renowned for his genuine passion for food and popular YouTube channel “Khane Main Kya Hai,” is the perfect ambassador for the campaign. Paired with upcoming fashion and lifestyle influencer Janvi Limbachiyaa, the duo engages in playful banter that perfectly encapsulates the spirit of #TuJaantaNaiMeraBreadwalaKaunHai.

    Speaking about the campaign, The Health Factory, CEO & founder Vinay Maheshwari said, “At The Health Factory, we believe in making healthier choices enjoyable. #TuJaantaNaiMeraBreadwalaKaunHai is not just a campaign; it’s a movement to show that health and flavor can coexist harmoniously. We are thrilled to have Kunal Vijaykar and our esteemed collaborators on board, sharing our vision for a balanced and flavorful lifestyle.”

    To amplify the campaign’s impact, The Health Factory has enlisted the support of TV actors Tanvi Thakkar and Aditya Kapadiya. Through a fun and engaging series of videos, the duo showcases how The Health Factory’s healthy breads seamlessly integrate into a couple’s daily routine, making health-conscious choices enjoyable and entertaining.

    The campaign doesn’t stop there; The Health Factory is adding a regional flair with collaborations featuring RJ Guju from Radio Mirchi Kannada and the dynamic Marathi comedy couple, Aniket and Madhuri Patil. This diverse ensemble reflects the brand’s commitment to inclusivity, ensuring that the message resonates with a wide-ranging audience.

    #TuJaantaNaiMeraBreadwalaKaunHai seamlessly integrates zero maida and protein breads into daily life, championing health without compromising on enjoyment through a fun and quirky approach. With a stellar cast of campaign ambassadors leading the charge, The Health Factory has sparked a movement towards a more balanced and flavorful lifestyle.

  • CoinDCX unveils Better Safe Than Worry campaign

    CoinDCX unveils Better Safe Than Worry campaign

    Mumbai:  CoinDCX, a crypto exchange, is proud to announce the launch of its latest campaign “Better Safe Than Worry”. In continuation of CoinDCX’s commitment to spread awareness and educate the Indian VDA investors about safety and security as they tread on their crypto journey, this 360-degree campaign will touch upon the various facets of safety and compliance through print ads, social media, blogs, and educational articles in media outlets.  

    With the launch of Bitcoin ETFs, the upcoming Bitcoin Halving, and the positive market sentiments accompanying these events, CoinDCX recognizes the paramount importance of safety for investors. The campaign will run for several weeks and every week it will focus on rigorous safety measures in place, from robust AML/KYC practices to FIU registration.

    CoinDCX has been working on solidifying its processes and compliance to ensure safety for every single transaction. “We have chosen the hard way to stay compliant and established strong KYC procedures for our users. When FIU-IND mandated Indian Virtual Digital Asset Service Providers to register and adhere to PMLA guidelines, CoinDCX became the first FIU-IND registered entity. Additionally, we have consistently published Proof of Reserves (PoR) since late 2022. The ‘Better Safe Than Worry’ campaign reflects on why 1.4 Crore Indians have chosen CoinDCX as their trusted partner in their crypto journey,” says Mridul Gupta, COO of CoinDCX.

    CoinDCX urges all investors to prioritize compliance-first platforms, ensuring a safer and more sustainable crypto journey. With unmatched user safety measures, steadfast adherence to regulations, and a dedicated support system, CoinDCX stands out as the preferred choice for investors seeking a secure and forward-looking crypto exchange in India.

     

  • Gillette India glides into luxury with Gillette Labs

    Gillette India glides into luxury with Gillette Labs

    Mumbai: Gillette India, the country’s leading grooming brand has ventured into a new segment of super premium category of razors with Gillette Labs. Driven by advanced technology, this razor is set to elevate the shaving experience from routine to sensational.

    The latest innovation combines shaving and gentle exfoliation technology into one efficient stroke and offers a unique gadget-like unboxing experience. The razor crafted with design in mind, features:

    . Gillette’s most advanced five anti-friction blades for less tug and pull.

    . 2D FlexDisc™ technology that contours to the face for optimal contact with each stroke. This precision allows for evenly distributed pressure from the exfoliating bar and blades promising a smooth shave.

    . A first of its kind lifetime warranty on razor handle

    . Combining style and functionality, the metallic handle provides a better grip so you can best shave yourself.

    . A magnetic stand that securely holds the razor standing tall, keeping it dry and clean.

    Commenting on the new launch, P&G India VP – Marketing Operations and Category Lead- Grooming Abhishek Desai said, ‘At Gillette India, we believe in consistently pushing the boundaries of innovation. Reflecting on our journey spanning over a decade with iconic products like Mach 3 and Fusion, we have been persistent in our endeavor to create and innovate to offer the best to our consumers. The launch of Gillette Labs represents a leap into a new era of premium shaving experience. For over 115 years, we have constantly challenged ourselves to advance shaving technology and provide men with the best shave they deserve, and this new launch is a step forward towards this commitment.”

  • Novamax Air Cooler launches new campaign

    Novamax Air Cooler launches new campaign

    Mumbai: Novamax Air Coolers, one of the top air cooler brands launched its latest Ad Film ‘Newsroom’. With the Ad Film, the brand targets consumers vying for a pleasant summer experience.

    Through clever storytelling and a touch of humour, the ad film uses a comic element to highlight the daily chaos of a newsroom while connecting the entire concept with an engaging jingle which features the brand’s original tagline “Ek Hei Naam Gunje Ga Jab Chalegi Hawa.”  

    “At Novamax, we believe in not only providing cutting-edge cooling solutions but also in creating experiences that resonate with our customers. The ‘Newsroom’ captures the uniqueness of our brand, showing how conflicts can transform into harmony with the refreshing breeze of Novamax Air Coolers. We are proud to present this unique advertising campaign that reflects our commitment to innovation and customer satisfaction,” said Novamax founder & CEO Harshit Aggarwal.

    The credit for the entire Ad film goes to the  Dinesh Gupta Productions In response to this, Dinesh Gupta, founder of the agency said, “We are thrilled to have got the opportunity to create the ‘Newsroom’ Ad film for Novamax. Our goal was to infuse creativity and humour into the ad film to make it funny and memorable for the audience. Novamax’s commitment to innovation aligns perfectly with our creative approach and we are excited to contribute to delivering a refreshing and enjoyable experience to consumers.”

    Novamax Air Coolers is one of the country’s leading air-cooler and components brands and is known to sell top-quality products at an affordable price with the launch of its latest advertising campaign, the brand is set to promise an unforgettable summer experience for its viewers.

  • Kurkure redefines norms with the Chatpate Se Sab Patein campaign

    Kurkure redefines norms with the Chatpate Se Sab Patein campaign

    Mumbai: Kurkure, a snack brand unveils its latest positioning, ‘Chatpate Se Sab Patein’ as a stance against conformity, encouraging individuals to embrace their originality.  This positioning has been brought to life through a campaign a TVC spearheaded by its charismatic brand ambassador Sara Ali Khan. This campaign perfectly captures the essence of breaking conformity while maintaining the warmth and quirkiness that Kurkure has always been known for.

     

     

    Kurkure has always been a family entertainer and a household name in the country, infusing quirky masti through compelling storytelling and innovative products. Upholding this very spirit with ‘Chatpate Se Sab Patein’, the brand aspires to inspire individuals to liberate themselves from the pressures of a set culture and wholeheartedly embrace the freeing spirit of anti-hustle. Embracing a balanced lifestyle over relentless work, this culture reflects a collective desire for well-being and fulfilment, challenging traditional notions of success with a more holistic approach.

    The TVC kicks off with Sara as a bride, looking radiant on her wedding day, standing on the stage. When her boss, Sanjay, gets on the stage to congratulate her it results in a delightful exchange, he cheekily accuses Sara of not answering his phone in the morning. This elicits her witty “Sanjay” comebacks as she bites a pellet of Kukure. Transitioning into a flashback where she humorously cites examples of the different uncalled-for situations created by her boss and each of her family members comically contributing these instances to Sanjay with synchronized chants. Sara, in good spirits, jests about the reason her phone is always busy, the person who wishes her good morning before her mother, the person who keeps the chanting longer than her grandmother and the person who will unexpectedly be third wheeling on her honeymoon with Sanjay being at the epicentre of all these situations. The revelation of Sanjay as her boss results in a playful interaction, leaving the wedding guests in laughter. The TVC concludes with Sanjay claiming that he’s just her boss and only wants ‘kaam’ with a swift and witty reply from Sara- That’s right Sir, CalmDown! The scene effortlessly transitions to the satisfying crunch of Chatpate Kurkure, emphasizing the tagline – ‘Chatpate Se Sab Patein’.

    Sharing her thoughts on the campaign, brand ambassador Sara Ali Khan said, “What is life without a harmonious work-life balance? Honestly, for me, it is nothing! Kurkure’s ‘Chatpate Se Sab Patein’ brilliantly takes on the cause of championing a balanced life with a twist of humour and relatability. I truly enjoyed playing a part in such a strong and often ignored narrative taken up by Kurkure. I’m sure our viewers will resonate with the feeling of having a ‘Sanjay’ in their life and my one mantra to all of them will be- Stay calm, bite into your favourite Kurkure and let the fun unfold.”

    Expressing her excitement, PepsiCo India category lead, Kurkure, Aastha Bhasin, “Kurkure, India’s cherished snack brand, has woven itself into the fabric of Indian households through its quirky taglines and compelling narratives over the years. As a brand that strives for a close connection with its consumers, we realised the challenges that come with conformism and a fast-paced hustle culture. Backed by this very insight, we’re thrilled to introduce our fresh positioning – ‘Chatpate Se Sab Patein’. Infused with a dash of humour and cheek, this positioning encourages individuals to liberate themselves from the shackles of conformity and embrace a balanced life. Rooted in Kurkure’s creative essence, our campaign film, starring Sara, masterfully captures the heart of this narrative. She not only impeccably embodies the protagonist’s role but also infuses authenticity and relatability into the storyline, staying true to Kurkure’s distinctive and flavorful identity.”

    Vikram Pandey (Spiky), National Creative Director, Leo Burnett said, “Kurkure as a brand has always encouraged its consumers to make brave choices albeit with its signature quirky humour. With this film, we wanted to use this humour to land an important message against toxic conformity. One such example that our film brings to life is that of toxic bosses. Often working long hours has been seen as a badge of honour, but in reality, it takes away from precious family time. Kurkure encourages everyone to break these toxic cycles as #ChatpateSeSabPatein”

  • Equitas SFB becomes official banking partner of Chennai Super Kings

    Equitas SFB becomes official banking partner of Chennai Super Kings

    Mumbai: Equitas Small Finance Bank announced its partnership as the “Official Banking Partner with Chennai Super Kings. The rekindled partnership symbolises the champion team’s journey of coming back home with Equitas’ campaign “Bank Behind Champions”.

    The campaign also showcases Equitas’ contribution in shaping up individuals’ lives through the “Beyond Banking” initiatives. This alliance not only extends a feeling of home for the team but also promises a sense of pride among citizens banking with Equitas across 16 branches in the city of Chennai. As part of this partnership, Chennai Super Kings team will sport the Equitas Small Finance Bank logo on Leading side of headgear.

    Excited to join hands with the champion team, Equitas SFB Sr president & country head – branch banking – liabilities, products & wealth Murali Vaidyanathan said, “At Equitas, we firmly believe in taking pride of one’s performance and it is our delight to partner with the home team again as CSK has exhibited their resilience and skills across multiple seasons. Associating with a team of champions, we look forward to strengthen the society by providing crucial financial support to our customers be champions in their respective lives. Being the bank behind Champions, we take pride of performance of our team in spreading joy through our beyond banking initiatives is our journey towards building progressive and committed bank. The campaign is a testament of our championship in acknowledging the progressing needs of our customers to gift them a responsible tomorrow. Just like the CSK team, we at Equitas believe in committing to our customers throughout challenges to assist in their victory on and off the pitch.”

    Chennai Super Kings CEO Kasi Viswanathan said, “We are delighted to announce the return of Equitas Small Finance Bank to our family for the upcoming 2024 season. Our strong bond extends beyond the cricket field, encompassing collaborations for the Super Kings Academy and Junior Super Kings. We believe that their vision of elevating the lives of Indian youth aligns seamlessly with our quest for excellence and are confident of establishing a winning synergy on and off the field.”

    Through this collaboration, Equitas is introducing a range of banking benefits up to seven per cent interest on savings, no maintenance charges, reward points on all debit cards, and contactless KYC video services with the aim of building stronger connects. Currently, Equitas aims to further expand its footprint and extend its services for both customers and cricket enthusiasts.

  • Xiaomi India urges users to cut the noise!

    Xiaomi India urges users to cut the noise!

    Mumbai: In a nod to innovation, Xiaomi rolls out a CGI campaign for Redmi Buds 5, placing its hybrid active noise cancellation in the spotlight. The campaign uses computer-generated imagery (CGI) technology to devise a disruptive campaign to offer an immersive experience.

    This campaign unfolds against the vibrant and buzzing backdrop of Mumbai’s Victoria Terminus Station. Through the magic of CGI, the Redmi Buds 5 seamlessly integrates into the urban symphony, emerging as not just earbuds but a transformative auditory experience. This spectacle is more than a product showcase; it’s a strategic move that positions Xiaomi as a trailblazer in marrying technology and storytelling for top-notch messaging across campaigns.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Redmi India (@redmiindia)