ITV

Category: Ad Campaigns

  • Canara HSBC Life Insurance unveils digital campaign spotlighting ‘iSelect Guaranteed Future Plus’

    Canara HSBC Life Insurance unveils digital campaign spotlighting ‘iSelect Guaranteed Future Plus’

    Mumbai: Canara HSBC Life Insurance in one of their latest digital campaign, has launched three different videos over dedicated social media platforms of the company, showcasing the significant features of the company’s latest digital offering, “iSelect Guaranteed Future Plus”. Designed to address a spectrum of financial requirements, the non-linked non-participating individual savings life insurance plan ensures a secure future for loved ones and the campaign showcases emotional narratives through different life situations.

    “iSelect Guaranteed Future Plus” provides essential life coverage and guaranteed benefits to protect customer’s financial well-being at every stage of life. The product is designed to adapt as per your changing milestones, ensuring your financial goals are achieved within given time. With tailored options providing essential coverage and guaranteed benefits, including returns on your investment, it offers peace of mind. Whether you choose stability, coverage for day-to-day expenses with a full refund of premiums, or immediate financial support, the future remains secure. Reflecting Canara HSBC Life Insurance’s unwavering dedication to securing the financial well-being of their customers across life’s diverse stages, the plan is tailored to fulfill the financial aspirations and milestones of policyholders.

    Canara HSBC Life Insurance chief distribution officer – alternate channels and chief strategy officer Rishi Mathur stated, “Through our new digital campaign, We aim to portray various life scenarios, illustrating the importance of building a financial plan to fulfill one’s bigger promises and aspirations. iSelect Guaranteed Future Plus which is our newest non-par product offering superior guaranteed returns and a well thought financial tool which provides assured returns and income while safeguarding our customers’ financial wellbeing. The key insight here is one needs a plan that helps prepare you for meeting the bigger promises made to your family, and managing whatever adversities life throws at you.”

    The campaign includes three engaging videos portraying different life stories and narrations, featuring – an old couple, a father-daughter duo, and a young couple – discussing their dreams and aspirations of how it can be fulfilled with an optimal financial plan. The narratives are directed to resonate with the viewers as the protagonists articulate how smart investment choices in iSelect Guaranteed Future Plus not only safeguard their financial future but also paves the way for the fulfillment of dreams and responsibilities.  With a hint of humor, the stories illustrate how the product, at the right time, could become a catalyst for customers to give shape to their dreams and passions. The campaign offers insights into the importance of making thoughtful investments for better future planning, emphasizing the brand’s commitment of being a trusted partner in an individual’s financial planning journey.

    With a steadfast commitment to delivering financial solutions that resonate with the evolving needs of its customers, Canara HSBC Life Insurance continues to be at the forefront of innovation in the insurance industry.

  • Kajaria Plywood launches “Magnificent 7” campaign

    Kajaria Plywood launches “Magnificent 7” campaign

    Mumbai: Kajaria Ply & Laminates, a leading name in the wood panel industry from the house of Kajaria, has proudly launched its latest social media campaign, “Magnificent 7,” as an extension of their festive celebrations ‘Desh ki Raunak’ considering the upcoming festivals like Maha Shivratri & Holi. Executed in collaboration with Sociostreet Advertising, this time the campaign aims to showcase the architectural splendour and rich history of India’s iconic temples.

    The campaign shall be taking viewers on a captivating journey through the architectural wonders of India, spread across seven states covering our vast geography. By highlighting the unique richness and the exceptional craftsmanship that have stood the test of time, this campaign will be covering the grand Kailasa Temple, Kedarnath Temple, Meenakshi Temple, Kamakhya Temple and more. Each temple covered in the campaign is celebrated for its unparalleled beauty, intricate history, and profound archaeological significance.

    Through stunningly shot visuals and compelling narratives, all viewers shall be visiting the ancient heritage in a new way and will find their interest reignited, which often hold long-forgotten stories and cultural legacies. By shedding light on the architectural splendour of India’s temples, Kajaria Ply & Laminates hope to inspire a renewed appreciation for the country’s rich cultural heritage.

    Commenting on the conceptualisation for the campaign, Kajaria Ply & Laminates COO Shyam Shekhawat emphasised that, “India’s temples are not just architectural marvels; they are symbols of our nation’s rich heritage and spiritual legacy. With this campaign, we aim to celebrate the timeless beauty and historical significance of these extraordinary structures. As a responsible & proud Indian brand, Kajaria Ply & Laminates will also stand the test of time and we share the responsibility of reigniting the much needed flair of our golden glory from ancient times towards the current generation.”

    Also, as part of the campaign, a series of engaging posts and stories, each highlighting a different aspect of the temples’ history, architecture, and cultural significance has been carefully crafted. By leveraging the power of social media, the campaign aims to reach a wide audience and foster a deeper appreciation for India’s architectural heritage. A very unique but indeed a good effort by the team.

     

     

  • Flipkart and Vivo launch ‘ZoomInOnIndia’ campaign

    Flipkart and Vivo launch ‘ZoomInOnIndia’ campaign

    Mumbai: Flipkart, in collaboration with Vivo, joined forces with YouthBeat, the youth marketing wing, and SW Studios, the production arm of Sociowash, to launch the innovative “ZoomInOnIndia” campaign, showcasing the prowess of Vivo X100 smartphone’s camera in capturing the essence of India. The campaign aimed at establishing the Vivo X100 model as a DSLR-like smartphone.

    The main concept of the campaign was to showcase the real India beyond its stereotypes, inviting photography enthusiasts to zoom in on India’s bright, vibrant cities and landscapes using the Vivo X100. Leveraging the advanced camera capabilities of the Vivo X100, photographers embarked on photo walks in iconic Indian locations like Banaras, Srinagar, Darjeeling and Pondicherry, capturing the nation’s vibrant landscapes during the golden hour. The production of these striking images was managed by SW Studios. SW Studios oversaw the captivating photo walks and ensured top-notch image content production throughout the campaign process.

    YouthBeat also conceptualised and launched the ‘Incredible India Through Your Lens’ Photography Contest, as a part of their campaign. The contest has garnered over 5000 plus entries, inviting participants to capture India’s rich cultural tapestry using any smartphone. As part of the “ZoomInOn India” campaign, Renowned celebrity photographers including Abhishek Jammwal, Abbas Baig, Sanket Joshi and Abdul Rouf lent their expertise to the campaign which inspired many followers to participate and showcase their vision of India. The campaign also engaged with nine prestigious colleges such as Amity University, Ramjas and Hindu College and received an overwhelming participation of 5,000 plus entries from colleges alone.

     

     

     

     

     

     

     

     

     

     

    Sociowash co-founder Raghav Bagai said, “With this campaign, our aim was to redefine how we perceive the Indian landscape through the lens of photography. And what better way to achieve this than with something that’s just an arm’s reach away – your phone.  At Sociowash, we believe we’ve done exceptionally well, given our understanding of the current youth fraternity. It’s truly heartening to witness the overwhelming response and active participation from young photography enthusiasts across the nation. This campaign was designed to be a two-way interactive experience, and platforms like Instagram played a pivotal role in its success. The ‘ZoomInOnIndia’ initiative not only resonated with our target audience but also sparked engaging conversations within the community.”

    The Flipkart X Vivo X100 campaign highlighted India’s rich diversity and showcased the exceptional camera features of the smartphone.

  • Swiggy Dineout unveils “Sharma Ji Ki Beti” campaign

    Swiggy Dineout unveils “Sharma Ji Ki Beti” campaign

    Mumbai: Swiggy Dineout recently launched its latest campaign, “Sharma Ji Ki Beti,” aimed at revolutionising the dining-out experience for Indian consumers. The campaign was conceptualised by Toaster India, a leading independent creative agency, for Swiggy Dineout. The campaign’s inception aligns with Swiggy Dineout’s strategic initiative to amplify its presence during the Great Indian Restaurant Festival (GIRF), one of the brand’s flagship events of the year.

    At its core, the “Sharma Ji Ki Beti” campaign embodies a fresh narrative designed to foster a deeper connection between Swiggy Dineout and the dining-out culture in India. With an overwhelming majority of dining transactions occurring offline, the campaign presents an opportunity to seamlessly integrate Swiggy Dineout into the Indian dining lexicon. Beyond facilitating transactions, the campaign aspires to embed Swiggy Dineout into the fabric of the Indian dining-out ritual. The overarching goal is to position Swiggy Dineout as the go-to platform for pre-dining-out considerations, emphasizing early decision-making moments. The creative narrative of the campaign draws inspiration from the timeless Indian parental practice of comparing children, encapsulated in the colloquialism “Sharma Ji Ki Beti.” This resonant cultural insight serves as the springboard for Swiggy Dineout’s innovative approach to dining-out validation.

    Swiggy VP, marketing Aparna Giridhar said, “This creative route plays up a new social validation of using Swiggy Dineout before stepping out as the right way to eat out, especially during our biggest annual festival. By humorously portraying this, we encourage users to emulate ‘Sharma ji ki Beti’ for seeking the best dining benefits in town. Building on our core mission of providing unparalleled convenience to consumers, this campaign highlights Swiggy Dineout’s proposition of seamless & joyful dining with maximum savings.”

    The campaign debuts alongside Swiggy Dineout’s flagship offering of flat 50% off on dining bills at select premium brands during the Great Indian Restaurant Festival. Subsequent quarters will witness the rollout of multiple films, solidifying “Sharma Ji Ki Beti” as the cornerstone of Swiggy Dineout’s communication strategy.

    “Swiggy Dineout is a dream client for any creative team and we’re so kicked we got to collaborate and create a campaign with them. Humour and a strong insight are given with a brief like this and we hope to do a lot more with Sharmaji ki beti as a character” said Toaster India chief creative officer Ira G.

    Swiggy Dineout’s “Sharma Ji Ki Beti” campaign marks a paradigm shift in dining-out experiences, urging consumers to explore new culinary horizons with Swiggy Dineout as their steadfast guide. The campaign’s resounding success is evident with over 2.9 million views on YouTube, reflecting its widespread resonance among audiences.

  • MMA Global India & Publicis Commerce India to launch D2C Advantage X Toolkit

    MMA Global India & Publicis Commerce India to launch D2C Advantage X Toolkit

    Mumbai: MMA Global India and Publicis Commerce India will launch a first-of-its-kind and insightful joint report ‘D2C Advantage X Toolkit: Guide to maximize ROI of D2C eCommerce Investments’. The toolkit is designed to empower brands in navigating the direct-to-consumer (D2C) commerce landscape, identify levers to unlock value and maximise ROI from their D2C investments. The launch event on 5 March will bring together leaders from the corporate space, MMA Global India and Publicis Commerce India and feature captivating discussions, unique perspectives, and compelling insights.

    Co-authored by Publicis Commerce India and MMA Global India with insights from Performics India and Google, the toolkit dives deep into the opportunities and challenges presented by D2C as a channel, the overall value proposition of investing in D2C strategy, and the considerations and capabilities required to make a profitable D2C venture.

    India’s e-commerce sector is on a meteoric rise and currently projected to hit $400 billion by 2030. With D2C emerging as a key e-commerce channel for businesses, the need for actionable guidance has never been more critical. Recent data reveals the significant growth and investment in D2C ventures, with nearly 42.9 per cent of e-commerce funding in India directed towards D2C businesses in 2022. As legacy brick-and-mortar businesses embrace D2C as part of their omnichannel strategy, the landscape presents both opportunities and challenges for brands seeking to thrive in this space.

    The in-depth toolkit, tailormade for the C-Suite and Brand Leaders, explores key levers required to scale up D2C businesses including developing consumer insights for personalised experiences, augmenting consumer mindshare, setting north-star metrics and driving first-party data strategy.

    Publicis Groupe South Asia CEO Anupriya Acharya said, “D2C offers great value to companies and consumers alike. For consumers, it is frictionless transactions, convenience, and personalised experiences. For companies, there are multiple advantages such as enhanced revenue streams, better assessment of demand and thereby supply chain management and faster, speedier execution and turnaround. This toolkit, born out of extensive research and collaboration, offers a comprehensive roadmap for brands to unlock the full potential of their D2C businesses. We are sure that the toolkit will go a long way in helping brands adapt and innovate on commerce.”

    Performics India CEO Lalatendu Das, which is a key growth driver of Publicis Commerce India said, “Successful D2C businesses share common traits from a clear business proposition to a relentless focus on delivering exceptional consumer experiences. The toolkit distils these key insights into actionable strategies, providing brands with the guidance and frameworks needed to navigate the complexities of the D2C landscape. D2C is still an untapped opportunity for many companies and yet this is an area which must be a strategic imperative in an omnichannel commerce world and one which yields long-term gains. Publicis Commerce India is strongly invested in D2C transformation for brands, with demonstrated experience in areas such as technology architecture, platform and builds, optimising supply-chain, marketing content and automation, seamless user experiences.”

    MMA Global India country head & board member Moneka Khurana said, “In a fiercely competitive D2C eCommerce landscape, gaining the ‘X’ advantage is imperative for marketing teams and key to maximise value. D2C as a platform brings along with incrementality in business growth. A robust D2C roadmap is crucial to be able to traverse the path to profitability and evolve the D2C play as a part of the eCommerce landscape. This report, shaped by primary surveys and industry insights, isn’t a one-size-fits-all solution; it’s a tailored strategy guide for businesses seeking sustainable growth. I am proud to announce this collaborative initiative, yet another one by MMA Global India, to empower and enable marketers in their modern marketing journey.”

  • GM Modular launches new ad film for DADTESTED campaign

    GM Modular launches new ad film for DADTESTED campaign

    Mumbai: GM Modular, a leading manufacturer of fast-moving electric goods, has unveiled a riveting video as part of the #DADTESTED campaign featuring father-daughter duo Suniel Shetty and Athiya Shetty. The campaign showcases a wide range of vibrant switch plates in an array of compelling colours.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by GM MODULAR (@gmmodular)

     

    The video features Suniel Shetty and Athiya Shetty, where Athiya is seen flaunting the wall colour switches, exhibiting how the switch plates match seamlessly with the walls of their home and accentuating their interiors with a pop of colours with GM’s exquisite range of designs.

    Also, Suniel Shetty adds a vibe of playfulness to the campaign video by donning the same colour ensemble similar to the aesthetic switch plates, indicating that there is a switch plate to match and enhance the looks of all kinds of interior spaces and can blend in seamlessly with various design themes.

    Through this campaign, GM Modular aims to convey the message that selecting the right wall colour switches goes beyond just circuit functionality; nowadays, it’s more about a combination of practicality and style to add your unique essence and element of memory to your space. With easy customization options available, discerning customers can customize switch plates effortlessly.

    Commenting on the same, GM Modular CEO Jayanth Jain stated,  “We are stoked to launch this lively campaign as an addition to the #DADTESTED campaign with  Suniel Shetty and Athiya Shetty showcasing our new range of colour switch plates that caters to all generations, no matter genz, millennials and so on. The powerhouse father-daughter duo’s congenial bond is quite evident in the video, and it effortlessly captures how both of them have stark differences in terms of life experiences, but even the generation gap is not coming in between their aesthetic preferences, as there is a switch plate to match and enhance the look of all kinds of interior spaces.

    GM’s switch plates give homeowners a spectrum of colour options when upgrading walls and switches in any area. The colourful switch plates allow one to make a style statement instead of having switches blend into the background.

  • JSW Paints celebrates thoughtful actions in “Sundar Soch Ke Dekh” campaign

    JSW Paints celebrates thoughtful actions in “Sundar Soch Ke Dekh” campaign

    Mumbai: JSW Paints, India’s leading environment-friendly paints company and part of the $23 billion JSW Group celebrates the magic of small gestures in its new Think Beautiful digital campaign. It champions that real beauty resides in our thoughts and actions.

    The film, with its touching narrative, delves into how simple acts of thoughtfulness can create profound connections between individuals, transcending barriers and fostering a more compassionate world. JSW Paints believes that genuine beauty stems from within, from the depth of our thoughts and the inclusivity of our actions. This film beautifully captures that essence.

    Commenting on the new Think Beautiful campaign, JSW Paints joint MD and CEO AS Sundaresan said, “Our Think Beautiful series of films show how being thoughtful can make our world much more beautiful. In this new Think Beautiful film, we bring out how today’s younger generation’s thoughtful and meaningful actions can help spread happiness around us and build a very inclusive society.”

    TBWAIndia CEO Govind Pandey said, “An inclusive gesture holds profound beauty, transcending boundaries and nurturing connections.”

    According to TBWAIndia CCExpO Russell Barrett, “Think Beautiful is more than a baseline, it’s a platform idea. In this film we’ve explored yet another dimension of this platform and the transformative power of inclusivity, illustrating how even the smallest acts of kindness can catalyze positive change in society.” 

  • Fortune’s brand campaign: Rediscovering the joy of Ghar Ka Khana

    Fortune’s brand campaign: Rediscovering the joy of Ghar Ka Khana

    Mumbai: Adani Wilmar, a leading Food and FMCG company, proudly unveiled its latest brand campaign for Fortune, its flagship edible oil brand. Titled ‘Ghar Ka Khana Ghar ka khana hota hai’, this 360-degree initiative celebrates the essence of home cooking, emphasizing the unmatched satisfaction and nourishment derived from meals prepared with love.

    Concept and Execution: Crafted by Ogilvy India and directed by the illustrious Piyush Pandey, the campaign’s narrative unfolds in a restaurant setting. As patrons peruse the menu, a simple mention of ‘bharwa baingan’ (stuffed brinjal) triggers a flood of memories for one diner, transporting him back to the warmth of his mother’s kitchen.

    The Multisensory Experience: Capturing the sights, sounds, and scents of home-cooked dishes, the protagonist vividly recalls the sensory journey of preparing a meal with Fortune Soya Health Oil and Fortune Kachi Ghani Mustard. His immersive recollection not only evokes nostalgia but also sparks a realization among onlookers: true satisfaction lies in the familiarity and wholesomeness of ‘ghar ka khana’.

    Adani Wilmar vice president of sales & marketing Mukesh Mishra shared his vision behind the campaign, stating, “We aim to inspire people to rediscover the pleasure of cooking and savouring homemade dishes, fostering stronger bonds with their loved ones. At Fortune, we believe that home cooking is more than just preparing a meal; it is an experience of the senses.”

    Ogilvy India chief advisor Piyush Pandey added “Fortune has consistently celebrated the joys of eating at home with its message – ‘Ghar ka khana, ghar ka khana hota hain’. We decided to take that thought to the next level by setting the narrative about home-cooked food in a restaurant… We anticipate that the phrase, ‘Ghar ka khana, ghar ka khana hota hain’ will catch on in a big way and stay in people’s minds for years to come.”

    Brand Commitment: Fortune’s dedication to promoting home cooking aligns with its mission to empower consumers to embrace healthier and more fulfilling lifestyles. By encouraging the appreciation of home-cooked meals, the brand seeks to foster a renewed appreciation for traditional culinary practices and family values.

    Broadcast Details: The ‘Ghar Ka Khana, Ghar ka khana hota hai’ TVC will air on leading television channels nationwide, inviting viewers to embark on a journey of rediscovery and reimagine the joys of cooking at home.

  • IAB Tech Lab’s Podcast Group proposes measurement updates

    IAB Tech Lab’s Podcast Group proposes measurement updates

    Mumbai:  IAB Tech Lab, the global digital advertising technical standards-setting body, has announced the latest advancements in podcast measurement with the release of Podcast Technical Measurement Guidelines v2.2. The updates are now available for public comment, until 23 March and the Podcast Working Group invites all podcast companies and industry stakeholders to provide feedback within the next 30 days.

    As the podcasting landscape continues to evolve, the need for enhanced metrics and improved filtering logic in server-side measurement becomes crucial. The primary objective of the Podcast Technical Measurement Guidelines v2.2 is to address the challenges faced in measuring downloads of the podcast audio file, where client-side confirmation of ad play is typically unavailable from the player apps that consumers use for listening to their favourite shows. This server-side measurement guidance published by IAB Tech Lab is unique in the industry, setting the gold standard for reliable and transparent podcast measurement.

    “With the release of Podcast Technical Measurement Guidelines v2.2, IAB Tech Lab reaffirms its commitment to adapting to the dynamic technology and practices in the podcasting industry,” said IAB Tech Lab CEO Anthony Katsur. “We urge the entire podcast ecosystem to review the guidelines and actively participate in the feedback process. Your input is instrumental in shaping the future of podcast measurement and the growth of this valuable inventory for an audience that tends to be more deeply focused on the content.”

    IAB Tech Lab will also be revising the Podcast Measurement Compliance guidance embracing these enhanced metrics and measurement practices. The compliance program empowers podcast companies to compete fairly, ensuring that their inventory metrics align with industry standards certified by a third party. This certification fosters trust among buyers of podcast inventory, paving the way for more reliable and transparent advertising transactions.

    “Audio makes up 31 per cent of media consumption, but just 9 per cent of ad spend. To help the medium reach its full potential in advertising and welcome more marketers into the space, we’re proud to work with the IAB Tech Lab to make podcast measurement easier, more transparent, and more standard,” said SiriusXM Media director, Ad Quality Brendan Kelly. “We will wholeheartedly adopt these enhanced metrics and measurement practices to further advance this work.”

    The Podcast Technical Working Group includes leading industry players, and key stakeholders, who recognize the significance of aligning industry practices and fostering consistency in measuring podcast inventory, promoting fairness, and building trust among podcast companies and buyers. Their collaborative efforts have been essential in shaping the Podcast Technical Measurement Guidelines v2.2 into an all-encompassing solution for the industry.

  • Myntra’s Sneaker for Every Scene campaign spotlights premium selection

    Myntra’s Sneaker for Every Scene campaign spotlights premium selection

    Mumbai: Myntra, one of India’s leading fashion, beauty and lifestyle e-commerce destinations, has unveiled a new campaign ‘Sneaker for Every Scene’ shining a spotlight on the premium sneakers offering curated by the Myntra Sneaker Club (MSC) store on the platform. The Myntra Sneaker Club has evolved to be the go-to destination for India’s burgeoning sneaker enthusiasts, offering them a curated array of premium selections and some of the legendary and iconic lines from globally renowned sneaker brands. This includes coveted lines such as Nike Pandas, Air Jordans, Air Force, Dunks, etc from brands such as Nike, Adidas, Asics, New Balance and more. This campaign not only celebrates the love for sneakers among individuals but also underscores the diverse and expansive sneakers range available at the Myntra Sneaker Club, a testament to its growth and journey over the years.

    Spreading the love for sneakers, ‘Sneaker for Every Scene’ campaign focuses entirely on the platform’s premium range of sneakers and the depth of its offering that includes 10k+ styles from 20 leading brands. Designed with an overall category insight that sneakers give a sense of confidence, help individuals conquer every scene and stay at the forefront of trend-first fashion, the campaign keeps sneakers at the heart. It includes a film based in three different settings, highlighting sneakers as essentials for every scene and giving individuals a sense of confidence to overcome any situation while putting the spotlight on premium sneaker lines and the latest drops from some of the biggest sneaker legacy brands such as Nike, Adidas, PUMA, New Balance, Skechers, Converse, Reebok, Under Armour etc available as part of the Myntra Sneaker Club.