ITV

Category: Ad Campaigns

  • Star Sports launches ‘fan-centered’ campaign for Tata IPL 2024

    Star Sports launches ‘fan-centered’ campaign for Tata IPL 2024

    Mumbai: As the anticipation builds for India’s most awaited cricket spectacle, Star Sports, the official television broadcaster of the TATA IPL 2024, has launched an “ode to IPL fandom and its various expressions” in its campaign for season 17 of the tournament. Inspired by real-life fan stories, moments seen on social media and true events of fandom, the campaign brings alive moments of togetherness that unleash a plethora of diverse emotions. It celebrates the idea of “better together” by representing diverse groups of fans whose experience of TATA IPL 2024 and emotions attached with players, matches and match situations are elevated when they watch together.

    The film features four IPL captains and Star Sports ‘Believe’ ambassadors – Rishabh Pant, Hardik Pandya, KL Rahul, and Shreyas Iyer – representing diverse fans in different situations, each representing different emotions which take over when one experiences key moments of the games in groups.

    The momentary transformations of fans’ personalities are a true representation of the emotional roller-coasters that IPL 2024 promises to be. Rishabh ‘Gabroo’ Pant’s gang sheds its “macho personality” and tears up with emotions, Hardik ‘Corporate’ Pandya and his team forget they are in a boardroom with foreign clients and break into a dance to celebrate, KL ‘Padhakoo’ Rahul and his study circle drop their books and let their passions fly when an umpiring decision goes against them, Shreyas ‘Good boy’ Iyer drops his submissiveness around his family and rebels against his father-in-law. The teasers and BTS clips surrounding the campaign have been making waves on social media and have added to the anticipation. It will be released in multiple languages, including Hindi, Tamil, Telugu, Kannada, Marathi, Bengali, and Malayalam to resonate with fans across India.

    Disney Star head-sports Sanjog Gupta said, “TATA IPL 2023 was the biggest IPL in TV history and reiterated the belief that ritualism, community and togetherness are essential facets of the live cricket viewing experience. This year, our campaign is an ode to the plethora of emotions that fans around the country will experience over the next couple of months. Unlike Indian cricket, where pride is the pervasive fan sentiment across the nation, IPL allows different fans to take sides and experience distinct emotions in the same moment. And these emotions are elevated when they are experienced in the company of friends, families and/or community. The goal of the campaign is to elevate the stature of TATA IPL, drive fan tribes to support their teams even more passionately and excite viewers for an unparalleled experience on Star Sports.”

    Star Sports ‘Believe’ ambassador, Hardik Pandya, said, “I’m thrilled to have participated in the ‘Ajab Rang Dikhega’ campaign. Playing the role of a fan in the campaign, brought back memories of me being a fan, celebrating happily with friends and family when emotions take over during memorable victories.”

    “As a ‘Believe’ Ambassador, it is an honour to be a part of the ‘Ajab Rang Dikhega’ campaign. IPL is an emotion, and we love it as much as the fans do. Through the new campaign, we celebrate the unique community experiences that IPL evokes across the country making it a truly unforgettable experience. I’m grateful for the love showered by fans and I’m looking forward to IPL 2024”, added Rishabh Pant.

    The campaign has been conceived and conceptualized by Tilt Brand Solutions, a Mumbai-based brand and communications consultancy that is a part of Quotient Ventures.

    The ‘Incredible Premier League’ is best experienced with friends and family, capturing the essence of communal viewing that enhances the thrill of live sports on television. Star Sports has effectively placed fans at the heart of its coverage, fostering a sense of community and highlighting the excitement of watching the marquee tournament on TV. Through a series of on-ground events under the ‘Star Nahi Far’ activations, the broadcaster has successfully engaged audiences from all corners of the country, offering fans and fan communities a unique opportunity to connect with their favourite heroes. The ‘Incredible 16’ initiative featured legends selecting their all-time IPL squads, receiving widespread acclaim. Fans enthusiastically voted to back their favorite all-time stars, and created their versions of the ‘Incredible 16,’ amplifying the excitement surrounding the tournament as the opening day approaches.

  • Dolby launches ‘Love More’ global campaign

    Dolby launches ‘Love More’ global campaign

    Mumbai: Dolby Laboratories (NYSE: DLB), a leader in immersive entertainment experiences, is launching the next chapter of the “Love More in Dolby” global brand campaign with a new commercial celebrating the cinematic experience of watching movies in Dolby Atmos at your local movie theater.

    Watching movies in Dolby Atmos at your local movie theater unlocks the full emotional impact of the film, allowing audiences to be fully immersed in the story. Whether it’s a blockbuster action film or award-winning drama, and every genre in between, Dolby Atmos brings the story to life through incredible immersive sound, creating a thrilling way to enjoy your favorite movies.

    “Dolby Atmos transports fans into the heart of their favorite stories with sound that moves all around them,” said Dolby Laboratories senior vice president and chief marketing officer Todd Pendleton. “Dolby Atmos elevates the emotional connection to stories the way the creators intended, enabling an immersive experience that makes fans feel like they stepped directly into the movie.”

    Directed by GRAMMY-nominated music video director and filmmaker Colin Tilley, the commercial explores the transformative experience of watching movies in Dolby Atmos. As three moviegoers step into their local theater, they find themselves instantly transported into the film through the visceral, emotional experience of Dolby Atmos. The commercial is the latest installment of Dolby’s “Love More in Dolby” campaign, which kicked off earlier this month in India with the debut of a short concert vignette starring Ed Sheeran.

     

    Adding to the celebration, movie lovers are invited to step into the world of Dolby Atmos through a digital fan experience at LoveMoreinDolby.com/In. At the site, Dolby is also offering the opportunity to enter a sweepstakes for a chance to win movie tickets which ends on 10 March 2024, at 23:59hrs IST. Terms and conditions apply. No purchase is necessary.

  • Natureland Organics spearheads drive for organic living and female entrepreneurship

    Natureland Organics spearheads drive for organic living and female entrepreneurship

    Mumbai: Natureland Organics, a prominent figure in the organic food sector, is delighted to unveil a pioneering initiative for women nationwide this International Women’s Day. In a bid to empower women, Natureland Organics cordially invites women to collaborate with the brand as entrepreneurs, advocating its products and reaping financial benefits.

    As we are gearing up to celebrate International Women’s Day (8 March 2024), Natureland Organics extends an invitation to women residing in metropolitan and tier one cities across India to join them in their crusade to champion organic living, uphold local farmers, and empower women to embrace healthier, more sustainable lifestyles. This initiative will also help women work in the comfort of their homes while reaping the financial benefits.

    This initiative involves imparting comprehensive knowledge about all the Natureland Organics products and the benefits of organic food. Women participating in this program will be registered as entrepreneurs/influencers with Natureland Organics. They will be given a unique code allowing customers to get a flat 25 per cent off on Natureland Organics website purchases.

    The initiative aims to enable women to gain financial independence while contributing to society by promoting the benefits of organic food.

    “The objective of this program is not only to make women financially independent but also to create awareness about the health benefits of organic food and support the development of farmers and organic farming practices,” said Natureland Organics co-founder and director Ajeet Godara.

    “We believe in the power of women to drive positive change in their communities, and this initiative is a testament to our commitment to empowerment and sustainability. Through leveraging their social networks, women have the opportunity to promote our brand and experience financial growth,” he added.

    This program is tailored for homemakers and housewives seeking to re-enter the workforce. Those interested in participating should hold a degree, possess a strong social network, be willing to multitask, maintain an active social media presence, and demonstrate a passion for healthy eating. Natureland Organics aims to establish a community of empowered women committed to spreading the word and awareness about organic living.

  • Myntra teams up with Meta

    Myntra teams up with Meta

    Mumbai: To commemorate it’s 17th Birthday, Myntra has launched a fun emoji campaign on WhatsApp, in partnership with Meta and Gupshup, ahead of the Myntra Birthday Blast, scheduled to be held between March 1-7. Redefining the pre-event buzz with an exciting twist on traditional WhatsApp chatbots, Myntra has ensured that its Birthday becomes truly special for its customers and is filled with surprises. This campaign will be live on WhatsApp, for Myntra users on 1 and 2 March. It will be an interactive and personalized experience for users, who will have to guess the hidden emojis to unlock Myntra’s official cheat sheet for accessing incredible offers of Myntra Birthday Blast.

    This campaign will see Myntra’s chatbot, via the official WhatsApp account of the company, send a challenge to users, asking them to find a secret emoji, related to birthday celebrations, to receive a return gift, as per the applicable T&C of the campaign. Upon responding, customers are rewarded with the ‘cheat sheet’, which serves as a quick snapshot of the incredible price points during the Myntra Birthday Blast. In this one-of-a-kind campaign, users will also receive unique selections and offers tailored to their preferences, for every emoji used, which can then be availed during the Myntra Birthday Blast. For instance if a user responds to the bot with a ‘jeans’ emoji, that user will receive a cheat sheet with all the jeans related offers.

    Myntra has categorised the emojis as per the different categories, that users shop from, to generate tailor-made responses. Additionally, as part of this campaign, customers will also see the ‘reminder’ feature, in case users choose to stay updated on the latest offers on Myntra during its Birthday Blast event.

  • Danone India launches digital campaign on children’s nutrient absorption

    Danone India launches digital campaign on children’s nutrient absorption

    Mumbai: Furthering the nationwide launch of AptaGrow, Danone India has taken a significant leap in strengthening its toddler nutrition range by launching a digital campaign. The campaign is aimed at creating awareness around better absorption of vital nutrients in children aged three to six years, essential to support growth, brain development and immunity.

    Mothers are increasingly prioritising their children’s well-being and strive to provide them with a balanced diet since they want the best for their children. According to credible health associations, about 40 per cent of kids under 5 don’t reach their full growth and development potential.  Therefore, ensuring effective nutrient absorption is equally important. AptaGrow, which is formulated with prebiotics and other nutrients, plays an essential role in nutrient absorption. In line with this, the two digital films/ DVCs have been thoughtfully curated to focus on the significance of prebiotics in improving nutrient absorption. It emphasizes AptaGrow which is formulated with 37 nutrients including a unique blend of prebiotics that enhances the absorption of essential nutrients, thereby supporting the holistic development of a child, beyond just physical attributes. The campaign will be prominently featured on our owned social media assets.

    Speaking about the campaign, Danone India marketing director Sriram Padmanabhan said, “With evolving lifestyle preferences, we recognize the challenges that hinder children’s growth and development. We firmly believe that growth encompasses not only physical aspects but what also should be kept in consideration is their emotional and cognitive well-being.  Based on an independent survey, 69 per cent of mothers felt their children were not growing as per their expectation and 73 per cent believed that poor absorption of nutrients results in poor growth. Therefore, following the successful launch of AptaGrow, we have initiated a digital campaign to raise awareness and prioritize the role of prebiotics and other nutrients in facilitating nutrient absorption during a child’s developmental journey.”

    Additionally, focused on addressing the concerns of the parents regarding their children’s overall growth and development, AptaGrow has also introduced a first-of-its-kind tool – Growth Chakra, to help mothers measure and understand her child’s holistic growth needs. This screening tool helps mothers understand their child’s holistic growth and development aspects like height, weight, immunity, and overall well-being. The tool indicates areas where a child requires improvement, while the diet plan offered via WhatsApp bot assists in addressing these needs. The tool is verified by doctors and reviewed by 100 moms.

    AptaGrow stands as a testament to Danone’s commitment towards raising awareness about the importance of providing adequate nutrition, particularly during a child’s foundation years.

  • Gatorade’s ‘Turf Finder’ initiative utilises data to unlock urban playgrounds

    Gatorade’s ‘Turf Finder’ initiative utilises data to unlock urban playgrounds

    Mumbai: Gatorade, PepsiCo India’s iconic hydration brand, has introduced its ‘Turf Finder’ initiative aimed at promoting the love and will for playing sports, amidst the hustle and bustle of India’s metropolitan areas, in partnership with Leo Burnett India. Gatorade seeks to inspire young individuals to embrace physical activity as a key part of their daily lives.

    Addressing the scarcity of recreational space in urban India, Gatorade’s ‘Turf Finder’ initiative is committed to finding us places to play, wherever and whenever space permits in the city. Utilizing historical maps data, Gatorade will pinpoint appropriate locations, including vacant parking lots or empty streets, and transform them into accessible playing areas for citizens across India’s metropolitan cities. The first Turf will be launched in Mumbai, with successive releases planned for other metropolitan cities, including Bengaluru.

    To launch the initiative, Gatorade has released a compelling film that depicts the chaotic and fast-paced lifestyle of city dwellers. Amidst the frenzy of bustling schedules and cramped quarters, the film delivers a powerful reminder, that all one needs is the will to play and we will find them the space. Gatorade is leading the charge by showing us how these spaces can be used to embrace an active lifestyle.

     

     

    Speaking on the initiative, PepsiCo India associate director, energy & hydration Ankit Agarwal said, “Gatorade has consistently championed the importance of fitness and an active lifestyle as integral components of well-being. However, in today’s fast-paced and chaotic society, finding both time and a suitable space for physical activity poses a significant challenge. We firmly believe that this initiative will make sport accessible to a lot more people, thereby cultivating a healthier lifestyle. By providing convenient and inviting spaces for play, we hope to inspire communities to embrace the intrinsic value of staying active amidst the demands of modern life.”

    Adding further, Publicis Groupe – South Asia CCO & Leo Burnett – South Asia chairman Rajdeepak Das said, “This is a true HumanKind idea where we are using technology to find solutions for modern day problems. Our cities are temporal in nature, they behave different by day and different by night. We have validated this spirit and used historic Google map data to find empty spaces at specific times which can be made into a turf. The most exciting part is that this campaign can be scaled across the country and not only promote an active lifestyle but also make a cultural impact in communities making sport an equalizer.”

    Gatorade’s new initiative will be amplified through a 360-degree campaign across digital, outdoor, and social media. Gatorade is available in 3 variants – Blue Bolt, Orange, and Lemon at 250 ml @Rs 20 and 500 ml @Rs 50 – both in traditional and modern stores and through leading e-commerce sites/apps.

    Consumers can visit Gatorade’s exclusive website to find out more details and clues on the upcoming Turf drops – www.gatoturffinder.com 

  • The Content Lab launches new campaign – Bandhan

    The Content Lab launches new campaign – Bandhan

    Mumbai: Mumbai-based content studio and digital marketing agency, The Content Lab is all set to launch an exciting new bridal jewellery campaign titled ‘Bandhan’ for the nearly nine-decade-old diamond jewellery brand Kirtilals. The new campaign will throw the spotlight not only on the bride but also on her invaluable support system – her tribe, who play an integral role in her journey towards matrimony be it her mother, sister, grandmothers or other female members.

    The ‘Bandhan’ campaign is meticulously crafted & produced by The Content Lab to help Kirtilals expand its presence beyond the South Indian market where it is very well established, while also making its up-to-date jewellery pieces attractive and relevant to young buyers across India. The campaign seeks to redefine traditional narratives by shifting the spotlight from the singular route of the bride being the anchor alone, to the others who are also an integral part of the wedding journey.

    As a purveyor of exquisite diamond jewellery, Kirtilals has earned a distinguished reputation for its impeccable craftsmanship and timeless designs and is committed to creating heirloom pieces that capture the essence of love and celebration.

    “We are thrilled to collaborate with The Content Lab to unveil this unique bridal jewellery campaign,” said Kirtilals creative director Seema Mehta. “At Kirtilals, we believe that jewellery is more than just adornment – it is a symbol of love, unity, and cherished memories. Through this campaign, we are proud to celebrate not only the bride but also the cherished relationships that form her tribe.”

    “We are excited to partner with Kirtilals yet again to bring this campaign to life.” remarked Karthik Krishnan, Executive Creative Director of The Content Lab that has been the creative partner agency for Kirtilals three years in a row. “The bride feels the most joy and ease when she knows her bride tribe has her back. They play a pivotal role in every wedding, and it is our privilege to shine a spotlight on these unsung heroes.”

    The bridal jewellery campaign is showcased in the form of a film and captivating visuals that highlight Kirtilals’ exquisite diamond jewellery collections. As part of the campaign,

    Kirtilals and The Content Lab will engage with audiences across digital and integrated platforms, inviting them to share their own stories of love and togetherness.

  • Thrive stands for human choice with a message to Take Food Personally

    Thrive stands for human choice with a message to Take Food Personally

    Mumbai: Thrive, a food discovery and ordering app, has announced the launch of its groundbreaking campaign, ‘Take Food Personally,’ aimed at encouraging consumers to prioritize choice in a time of highly commoditised food ordering experiences. Rooted in the idea that recommendations need to be personalised and grounded in real human connections, Thrive is dedicated to reinventing the meal discovery and delivery experience. Its innovative social feature, called the Thrive Feed, allows consumers to share their recommendations and experiences, fostering a sense of community for those passionate about food and enhancing word-of-mouth discovery for restaurants.

    Building on the insight that “kuchh bhi chalega” is often a standardised response to the question “kya khaana hai?”, Thrive aims to challenge this attitude towards food and empower people to eat what they truly desire. As part of the campaign, Thrive has released a series of brand films on its social media handles, presenting relatable scenarios where opting for ‘kuchh bhi’ leads to comically disastrous situations. These films are designed to compel consumers to rethink their approach to food ordering and inspire them to take control of their dining choices.

    Karan Chechani, co-founder and CMO said, “At Thrive, we believe that food is more than just sustenance – it’s an experience that should be savoured and enjoyed. With our ‘Take Food Personally’ campaign, we’re challenging the notion that commercial and logistical factors should always trump choice. We want to empower consumers to eat what they truly crave, without compromising on delivery, value or satisfaction.

    In a world dominated by algorithm-driven recommendations, Thrive is taking a bold step towards a community-centric approach to food delivery and discovery. We believe that the heart of culinary experiences lies in personal connections and shared recommendations, which led us to launch the Thrive app. We, at Thrive, are committed to revolutionising the food discovery and ordering experience in India by prioritising the needs and preferences of our consumers.”

    Thrive is committed to developing a platform that serves the interests of both consumers and restaurant partners. This campaign also extends its benefits to restaurants who depend on word-of-mouth discovery, an aspect that hasn’t seen consistent success in the digital realm due to a lack of connected experiences. Thrive offers its restaurant partners fairer commission rates at just 10 per cent, compared to industry standards. Through the shared experiences of its lively community, Thrive strives to restore the thrill of discovering new food experiences.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Thrive (@thrivenow.in)

     

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Thrive (@thrivenow.in)

     

  • Alkem Laboratories launches “Healthy Lungs Initiative” on World Rare Disease Day

    Alkem Laboratories launches “Healthy Lungs Initiative” on World Rare Disease Day

    Mumbai: As the world prepares to observe World Rare Disease Day on 29 February 2024, the focus is on the critical need to tackle rare lung diseases affecting individuals globally. This day serves as a poignant reminder of the challenges faced by those living with rare conditions and emphasizes the urgency of raising awareness, promoting research, and improving access to care for individuals battling rare lung diseases.

    Alkem Laboratories, through its “Healthy Lungs Initiative” has been at the forefront of addressing these challenges. This comprehensive program focuses on raising awareness, promoting preventive measures, and facilitating access to diagnosis and treatment for various respiratory conditions, including rare lung diseases.

    In support of World Rare Disease Day, Alkem Laboratories is organizing patient education programs across India. These programs aim to provide valuable information and resources to individuals and families affected by rare lung diseases, empowering them to better understand and manage their conditions. Additionally, Alkem Laboratories is conducting awareness campaigns on social media through its initiative, Healthy Lungs, reaching a broader audience and fostering community engagement in the fight against rare lung diseases.

    Alkem Laboratories confirms its commitment to improving lung health and assisting those impacted by rare lung diseases. Through ongoing efforts such as the Healthy Lungs initiative, the firm remains committed to making a significant difference in the lives of those suffering from uncommon lung diseases.

    Rare diseases present a significant health challenge globally, affecting an estimated 3.5–5.9 per cent of the world’s population, which corresponds to 263 to 446 million people worldwide. However, an estimated 72 to 96 million people in India suffer from rare diseases. The Indian Council of Medical Research (ICMR) maintains the National Registry for Rare Diseases, which collects epidemiological data on rare diseases. Until 31 October 2021, 4,001 rare disease cases had been identified.

    India faces a significant burden of rare lung diseases; the national burden of Interstitial Lung Diseases (ILDs) was estimated to be 0.45–0.89 million.4 Recent studies further highlight the prevalence of rare lung and obstructive airway diseases, adding to the growing concern.

  • Touch925 celebrating International Women’s Day with #ShelsEnough

    Touch925 celebrating International Women’s Day with #ShelsEnough

    Mumbai: On this International Women’s Day 2024, Touch925, a premium jewellery brand, presents a special campaign addressing the spirit of self-love and empowerment by encouraging women to embrace their perfect imperfections.

    The #SheIsEnough campaign by Touch925 is dedicated to celebrate the multifaceted nature of women. It focuses on highlighting their achievements, strengths, and challenges beyond superficial judgments. Through this campaign, Touch925 aims to provide a platform for women to share their stories of overcoming obstacles, pursuing their passions, and making a difference in their communities. Whether it’s breaking barriers in male-dominated industries, advocating for social change, or simply persevering through life’s challenges, every woman’s story is valued and celebrated.

    In a society rife with narrow-minded mentality, women often face scrutiny and judgment regarding their inner qualities, achievements, and contributions. Despite the strides towards progress, these archaic ideals still persist. However, amidst these challenges, Touch925 stands as a beacon of positivity, reminding women of their inherent worth beyond societal standards.

    Touch925 CEO Nishit Begwani said, “I firmly believe that real shines through when we embrace our unique imperfections. Through our #ShelsEnough initiative, we empower women to share their narratives on social media. Whether it’s triumph over challenges, pursuit of passions, or impact in their communities, every story is valuable. From shattering glass ceilings in male-dominated industries to advocating for social justice, every woman’s narrative holds immense value and deserves to be honoured. Together, let’s celebrate the strength and accomplishments of women worldwide by sharing yours with the hashtag #ShelsEnough.

    At Touch925, we offer something for every woman, catering to different styles, preferences, and occasions. Our collections, such as the Swan Serenade Necklace and the Amethyst Twilight Trio Set from our Shades of Persona collection, are designed to capture the essence of self-expression and reflection. Each piece of jewellery serves as a symbol of empowerment, reminding women of their worth and the strength they carry within. It’s not just about adorning oneself with beautiful accessories; it’s about wearing a piece of confidence and resilience.

    In addition to its commitment to style and elegance, Touch925 also prioritizes quality craftsmanship and affordability. Each piece is meticulously crafted from pure 92.5 sterling silver, ensuring durability, longevity, and timeless allure.

    As we enter a new era of inclusivity and empowerment, Touch925 remains steadfast in its mission to redefine premium as accessible and inclusive. We invite women everywhere to shine bright and embrace their perfect imperfections with Touch925.