Mumbai: As the TATA IPL frenzy hits a fever pitch ahead of the 2024 season, JioCinema launched its campaign for what promises to be yet another exciting edition. The campaign features three ad films, the first of which stars MS Dhoni in a double role. All three ad films spotlight the collective excitement of watching the TATA IPL on digital. The campaign is built on the insight that an increasing number of Indians are now opting to consume live sport on digital, including the TATA IPL which saw a record reach of 449 million last season on JioCinema.
The film, conceptualised by The Script Room and produced by Early Man Films, casts MS Dhoni in a unique double role of a grandfather and his grandson. It portrays the tongue-in-cheek story of a grandson glued to his phone screen as a riveting TATA IPL match unfolds, while the grandfather, also deeply engrossed in watching the same match on his phone, starts experiencing discomfort in his chest. On their way to the hospital in the ambulance, the medical attendant too now is seen watching the game on his phone while the grandfather and grandson humorously continue to watch the game on their respective phones at the back of the ambulance van. The plot takes a twist as the grandfather burps and they all realize the discomfort was due to a mere bout of gas. Just then a six goes off in the match, which cheers the three up, bringing the film to an end. The campaign will be breaking across TV, digital, social and print.
“The campaign draws from one of the biggest consumption shifts we’ve seen among viewers in recent times, as they migrate to digital from linear avenues to catch their daily dose of live sports action,” said JioCinema’s creative marketing head Shagun Seda. The campaign idea ‘Sab Yahaan, Aur Kahaan!’ centre stages the ubiquity of watching the TATA IPL on digital, and JioCinema continuing to present the world’s biggest T20 tournament without any barriers to accessibility, affordability and language. Creatively, we attempted to present MS Dhoni in a manner that resonates with fans who cherish every minute of him in action.”
“This is more than just a campaign for us, it’s what large agency heads call “a mandate”. And what a crazy mandate it was, from cracking the central idea of ‘Sab Yahaan, Aur Kahaan!’, to working closely with the JioCinema team and scripting out multiple films, to jamming with the production team and seeing it through, it has been a hectic and emotionally gratifying journey,” said The Script Room founder Ayyappan. “Thanks a lot to the JioCinema team for their trust and the camaraderie, couldn’t have asked for more. It also gives us great joy that they pushed us towards the best creative output. We are super happy with the work and hope everyone enjoys it.”
TATA IPL 2024 will commence on JioCinema with the southern derby as MS Dhoni’s Chennai Super Kings face off with Royal Challengers Bangalore on 22 March 2024. Viewers will be able to catch the latest season for free in 4K across 12 languages including Haryanvi for the first time, multi-cam options including the much-hyped Hero Cam, and many more fan-engagement features including Jeeto Dhan Dhana Dhan.
Mumbai: Krishna’s Herbal & Ayurveda, a leading manufacturer of Ayurvedic preservative-free herbal products, has announced #NurtureTheQueenWithin campaign in the run-up to International Women’s Day. Dedicated to all modern-day women who seek a mentally and physically fit life, the campaign emphasizes upon the importance of imbibing Ayurveda in their daily lives. The week-long campaign by the pioneering Ayurvedic brand comprises various facets, including the sharing of daily queenly rituals, ayurvedic wisdom for women and myth busters, along with exciting discounts on special products curated exclusively for women.
Excited to steer this women-centric campaign, Krishna’s Herbal & Ayurveda founder and CEO Shrawan Daga said, “This Women’s Day, Krishna’s Herbal is celebrating the Queens in our lives, not just for a day but for an extended duration. Through this campaign, women will understand their own importance, give more time to themselves and also make it a part of their routine. Based on the age-old wisdom of Ayurveda, the #NurtureTheQueenWithin campaign highlights how women can start self care rituals, deal with health concerns like stress, sleep and hormonal balance, and find solutions in ancient texts.”
Even as the campaign honours the strength, grace and resilience that every woman showcases, it comes as a gentle tap to simply re-align their life to live to their fullest. The first phase of the campaign, Daily Queenly Rituals, has already been unveiled and refers to the virtues of waking early. Though many women already practice the same in the daily life, they devote little or no time to themselves. The need is for them to imbibe some daily self-care rituals, such as Nasya or oil pulling, self-massage like Abhyanga, meditation, yoga and reading. Besides, nature-oriented solutions like She Care Juice, Thyro Care Juice and Aloe Vera Gel must be incorporated in daily personal care regimen.
The campaign will also cover Ayurvedic Wisdom for Women where experts will help them in finding Ayurvedic solutions for their health problems. The Myth Busters series, aimed at debunking common myths regarding women’s health and self-care, promotes evidence-based approach. There will be Live Q and A sessions with Ayurvedic practitioners too. Even as the first phase of the campaign is already garnering great interest, Krishna’s Herbal & Ayurveda aims to help women-led social impact organisations by contributing a part of their sales, thus truly reaching out to the Queens of the world.
Mumbai: In a world dominated by superficial standards of beauty, Seasoul Cosmetics is proud to announce the launch of #InnerBeauty, a groundbreaking campaign aimed at redefining societal perceptions of beauty. Scheduled to kick off on International Women’s Day, 8 March 2024, this initiative seeks to champion the concept of inner beauty and self-acceptance as the true markers of attractiveness.
In an industry often preoccupied with unattainable ideals, #InnerBeauty sets itself apart by placing ordinary individuals at the forefront. The campaign’s core objective is to showcase the inherent beauty within each person, transcending conventional notions of attractiveness dictated by appearance. Rather than promoting unrealistic beauty standards, our campaign is committed to empowering individuals to embrace their unique qualities and celebrate their inner beauty.
As the campaign unfolds, Seasoul Cosmetics will collaborate with individuals from diverse backgrounds, inviting them to share their personal stories of self-acceptance and inner beauty. Through a series of engaging narratives, the campaign aims to spark meaningful conversations about the importance of self-love and acceptance in today’s society.
“At Seasoul Cosmetics, we believe that true beauty lies in embracing our authentic selves. With #InnerBeauty, we are not only challenging conventional beauty standards but also celebrating the beauty that resides within each and every one of us. We are proud to stand alongside individuals from all walks of life as they redefine what it means to be beautiful,” said Seasoul Cosmetics co-founder & Kerasoul Hair International beauty coach & educator Manisha Chopra.
To further amplify the message of self-acceptance and inner beauty, Seasoul Cosmetics will leverage various platforms and media channels. From thought-provoking articles and inspiring visuals on social media to engaging influencer collaborations and community outreach programs, the campaign will utilise a 360-degree approach to reach and resonate with audiences worldwide.
Through the #InnerBeauty campaign, Seasoul aims to instigate a paradigm shift in the beauty industry, one that prioritizes authenticity, inclusivity, and self-love. By highlighting the stories of everyday individuals and championing the beauty that transcends physical appearance, the campaign seeks to empower individuals to embrace their uniqueness and celebrate their inherent worth.
Join us as we embark on a journey to unveil the beauty that lies within. Follow the #InnerBeauty campaign on our website and social media channels, and be part of a movement that celebrates authenticity, self-acceptance, and inner beauty.
Mumbai: EMotorad – an electric cycle brand recently launched its ‘Daddy of all E-cycles’ campaign starring the famous Marathi actor, Upendra Limaye. The films have since then spread like wildfire, making the brand jump on the virality bandwagon and has spun a trend of its own that highlights the brand’s manufacturing strength and quality highlighted through its latest electric cycles Doodle V3 and T-Rex Air. Manufactured in Pune and exported globally, the brand embodies the essence of the ‘Make in India’ movement making it truly ‘Aatmanirbhar’.
The films are set in a mysterious warehouse, starring Upendra Limaye in the role of Daddy, accompanied by a group of mesmerised GenZs. Taking centre stage, he unveils the latest electric cycle, giving an ode to EMotorad’s creative capacity. EMotorad’s campaign establishes the brand’s commitment to inspire people by coupling the aspiration for a healthy lifestyle with sustainable mobility.
Commenting on the launch of the campaign, EMotorad CEO Kunal Gupta said, “Being a leading electric cycle manufacturer, we continue to push the boundaries of innovation with our impressive production capabilities. With ‘Make in India’ at the forefront of our vision, we offer fresh perspectives, in terms of mobility, by leveraging the power of our extraordinary products built with global standards. Our recent campaign is more than just a visual panorama, but a testament to our ability to blend ecycle riding with nuances of fun along the way.”
The viral brand campaign has already made strides in the market, crossing over 1M views. Upendra Limaye’s star power and EMotorad’s unparalleled artistic spirit, have enabled the brand to solidify its position amongst the Indian masses, leaving a mark on the way the country views sustainable mobility.
What was unique about the campaign was their style of delivery. Taking concepts like removable battery hain ‘kahin bhi charge karo, phone jaise!’, ‘paanch riding modes’ or ‘button ghumao, gear lagao’ largely appealed to the masses making the ad incredibly effective.
EMotorad is emerging as the apex choice for urban commuters. To combat with rising fuel prices, traffic, and exorbitant cab fares – this start-up is revolutionalising mobility. Their ecycles start from Rs 25,000 and are available on their website www.emotorad.com.
Mumbai: Following the resounding success of its association with Royal Challengers Bangalore (RCB) during the inaugural edition of the Women’s T20 League that embraced beauty positivity, leading Wellness brand, Himalaya Wellness, is proud to announce its continued partnership with the team for the ongoing season. This year, with the #TakeMySPOT campaign, the focus shifts to celebrating their hard-earned spots and achievements on the field. Through this quirky campaign Himalaya, in collaboration with 82.5 Communications, acknowledges that while no one can take these well-deserved spots, for the unwanted spots on the face, Himalaya Dark Spot is Clearing Turmeric Face Wash and Face Care Range.
As an extension of the #TakeMySPOT campaign, Himalaya is also breaking new ground by teaming up with the GoEqual Premier League, to celebrate women’s rightful spot in the realm of football. This thrilling collaboration isn’t just about scoring goals; it’s about breaking away gender stereotypes to level the playing field. By investing in grassroots football programs and engaging with local communities, schools, and professional teams to promote football, Himalaya aims to provide the much-deserved SPOT for every woman who dreams of being a part of this sport.
The new campaign, for Himalaya’s latest offering, the Himalaya Dark Spot Clearing Turmeric Face Wash #TakeMySPOT, carries a very powerful message. Just like the RCB players who fight relentlessly to secure their positions on the cricket pitch, women across all walks of life have diligently carved their own spaces and earned their rightful place. While women strive hard to earn their spots, the Himalaya Dark Spot Clearing Turmeric Face Wash & Face Care Range effortlessly tackles unwanted spots on the face. The turmeric face care range harnesses the power of organically sourced turmeric that is extracted using the time-tested Ayurvedic method called Svarasa.
Unfolding in two phases, the campaign cleverly used the concept of “spot” with a playful twist. The teaser phase, launched during the first RCB match, saw players sporting #TakeMySPOT on their caps, leaving viewers curious while sparking social conversations. A video featuring RCB star cricketers Smriti Mandhana, Richa Ghosh, and Shreyanka Patil alongside content creator Danish Sait who added a layer of humour into the video with his witty take on the “spot” theme kept the audience guessing. This effectively amplified the campaign’s message making the teaser hashtag #TakeMySpot trend no1 on Twitter during RCB’s first match. To build further excitement, the brand utilised a 360-degree strategy across radio, social media, outdoor advertising, and YouTube.
In the second phase of the campaign, the brand wittingly revealed that the spots reference was to the unwanted spots on the face that Himalaya Dark Spot Clearing Turmeric Face Wash & Face Care Range can effectively remove. This impactful reveal seamlessly tied the campaign’s message to the brand. With this campaign, Himalaya celebrates the unwavering spirit of women who have fought hard to claim their rightful positions—on the field and in life. It reminds everyone that while no one can remove their hard-earned spots, Himalaya can help tackle those unwanted spots on their faces. The campaign sustained its clever utilisation of the “spot” concept through a series of videos featuring cheeky interactions between Danish and RCB’s star cricketers. The brand’s association was revealed on 29th February, with a change in the RCB players’ cap messages. The mystery finally resolving itself created excitement amongst the RCB fans, causing it to trend on Twitter again on the no1 position.
For more than 90 years, Himalaya Wellness Company has been a leader in bringing Wellness to every Home and Happiness in every Heart.
Himalaya Wellness Company business director Rajesh Krishnamurthy expressed his enthusiasm about the partnership, stating, “The success of our partnership with the Women’s Premier League in 2023 inspired us to continue our association in this year’s edition. Along with the cricketers, we’re thrilled to bring the excitement of Danish Sait’s collaboration to the #TakeMySPOT campaign, adding a layer of humour and intrigue as we tackle the topic of stubborn spots with our new Himalaya Dark Spot Clearing Turmeric Face Wash and Face Care Range.
“We’re thrilled to see the incredible response to the #TakeMySPOT campaign teaser, which trended at Number 1 on Twitter on day 1 of RCB’s match and the reveal trending at no1 on the 29 of February! We’re confident that this year’s partnership, much like last year, will not only generate excitement around the product but also continue to solidify our connection with the women’s T20 league audience,” said Ragini Hariharan, Marketing Director of Personal Care & Hygiene at Himalaya. “We’re proud to introduce this face wash and face care range, formulated using a unique cold-pressed extraction technology called Svarasa that preserves the essential components of turmeric. This research-backed formula empowers our consumers to tackle dark spots and achieve healthy, radiant skin.”
Speaking on the occasion, Royal Challengers Bangalore (RCB) vice president and head Rajesh Menon said, “We are glad to extend our partnership with Himalaya as we get into the second season. Both the brands share the same core values of inclusivity and diversity and care for the causes that matter to impact the society positively.”
The new Himalaya Dark Spot Clearing Turmeric Face Wash is made by harnessing the power of organically sourced turmeric extracted using the advanced Ayurvedic Svarasa Technique, which preserves its natural goodness. The non-staining formula helps you get bright, healthy, and radiant skin.
Face Wash category manager Gayatri Kabilan added, “This innovation marks Himalaya’s greater initiative towards tackling the growing problem of dark spots caused by sun exposure, acne scars, and previously overlooked concerns. While overcoming spots, we’ve also taken steps to care for the environment as the face wash comes in a fully recyclable and environmentally conscious tube.”
82.5 Communications CCO Mayur Varma expressed his excitement, stating, “We’re thrilled to unveil this campaign featuring the talented trio—Smriti Mandhana, Shreyanka Patil, Richa Ghosh—alongside the popular comic, Danish Sait. We are hopeful that the campaign’s fun-filled vibe will resonate with RCB fans and Himalaya users alike.”
82.5 Communications – South, executive vice president & branch head Naveen Raman added, “This collaboration is a game-changer. Bringing together RCB’s passionate fan base and Himalaya’s commitment to skincare, we’re proud to be a part of this winning partnership.”
Mumbai: Wonderchef, the leader in cookware and kitchen appliances, has unveiled its latest ad campaign aimed at challenging traditional gender roles. The campaign breaks the stereotype that only women are required to cook at home. The campaign #CookTogether highlights the importance of gender neutrality in the kitchen and promotes inclusivity and equality, establishing cooking is for everyone. It need not be a chore; it can be a pleasurable activity full of love and enjoyment.
The core thought behind Wonderchef’s campaign is to democratize the Indian kitchen and create a future where everyone, regardless of gender, shares the joy of cooking. Through an interesting storyline, thought-provoking messaging, and powerful visuals, the campaign seeks to inspire individuals to embrace cooking as a form of self-expression, irrespective of societal norms.
Conceived by Wonderchef co-founder & CEO Ravi Saxena the campaign unfolds a captivating narrative: a young woman confidently questions her potential partner’s culinary skills in an arranged marriage setup. The narrative challenges the conventional belief that cooking is solely a woman’s responsibility, resonating strongly with modern audiences and sparking conversations about gender bias in Indian homes.
Chef Sanjeev Kapoor, Co-Founder of Wonderchef, said, “Traditionally, women have been expected to manage the kitchens. Our campaign aims to challenge and change this perception, showing that cooking can be a collaborative, gender-neutral task with the right appliance. The essence of our campaign is to redefine the kitchen as a space of equality and shared joy.”
“At Wonderchef, we believe that cooking is an art that everyone should enjoy. Couples who cook together, stay together,” said Mr Ravi Saxena. “Our campaign aims to challenge outdated stereotypes and promote inclusivity in the kitchen. We want to empower individuals to explore their culinary creativity and create a future where cooking is a shared responsibility.”
Central to the campaign is Wonderchef’s latest innovation, Chef Magic, an appliance that revolutionizes the cooking experience and makes it possible for individuals to cook, regardless of their knowledge of cooking. Chef Magic is designed to simplify cooking tasks and empower users to experiment with new recipes, encouraging more people to participate in cooking. Chef Magic launch is slated around Women’s Day 2024.
Renowned actress T J Bhanu, who has challenged gender bias in all her roles, is the face of the campaign, said, “In many aspects, like literacy and employment, we have come a long way, and women have established themselves as equally competent counterparts. However, even today, cooking is a gender-assigned role. I have partnered with Wonderchef to enable a cultural shift and build a future kitchen where cooking is not meant for only women but all of us cook together.”
This innovative campaign has already garnered widespread acclaim across social media platforms for its bold messaging and compelling story. After its hugely popular “Dear Man Hold The Pan” campaigns, Wonderchef remains dedicated to fostering positive change in the kitchen, promoting inclusivity, and advocating for equality.
Mumbai: Research & Ranking, the equity investment advisory brand and a part of Equentis Wealth Advisory Services Ltd, this women’s day has announced the launch of its #InvestorsForLife campaign, an ode to the countless women who selflessly dedicate their lives in the betterment of their loved ones.
Research & Ranking CMO Alok Arya shared, “At Research & Ranking, we advocate long-term investing as the path to success. This mind-set demands commitment, discipline, consistency, and patience – qualities inherently reflected in a woman’s ability to nurture. At every turn, they invest in us and our relationships, fostering lifelong growth. While everyone is an investor in some capacity, women are #InvestorsForLife. Through this campaign, we aim to bring light to their invaluable contributions and honor their immeasurable impact on the world. As a token of gratitude, we’ve created #InvestorsForLife badges for male colleagues to wear, symbolizing appreciation for their female counterparts.”
The film shows a montage of heart-warming scenes where women and girls in different roles are taking care of people around them and investing their time and efforts. The slice-of-life visuals are paired with an emotional VO in a male voice to express gratitude.
The creative agency Digital Refresh Networks has shot and edited the video. The campaign is being promoted across all major social media platforms such as Facebook, Instagram, Twitter, LinkedIn and YouTube.
Gap, the iconic American fashion brand, is proud to debut its Spring 2024 campaign featuring linen as a canvas for original style. The campaign serves as a celebration of self-expression and individuality through fashion, music, and dance.
Starring GRAMMY® Award–winning artist Tyla, the campaign embraces Gap’s roots as a pop culture brand working with artistic originals across fashion and music. Each frame showcases the seamless motion and effortless movement of the brand’s newest Linen Collection, inviting wearers to make each piece their own.
Featuring worldwide hit “Back On 74” by the BRIT Award–nominated Jungle, with original choreography by Shay Latukolan, the campaign is directed by Jungle’s J Lloyd and Charlie Di Placido and inspired by the track’s official video, which became a global phenomenon on TikTok and inspired a dance craze with over a billion views.
Tyla, the 22-year-old sensation born and raised in South Africa, is making waves with her recent Billboard Hot 100 hit “Water.” With a massive following, she has captivated audiences with dance routines and song covers, showcasing her unique style and individuality. Tyla’s creativity and authenticity align seamlessly with Gap’s commitment to championing originality.
“It’s an absolute honor to be in a Gap campaign – so many iconic artists have worked with Gap and I now get to be one of them,” said Tyla. “I’m excited for my fans to see me do a new type of dance where I’m styled in comfortable clothes with my own personal touches. It was really fun – a true celebration of music, fashion, and dance.”
Founded by childhood friends J Lloyd and Tom McFarland, Jungle’s genre-blurring mix of timeless disco, hip-hop, funk, and future-facing production, along with their expressive and inventive visual aesthetic, have cemented their status as one of the UK’s biggest and most exciting bands.
Mumbai: Since its inception in 1976, The Body Shop has been advocating female self-love and body acceptance, through its campaigning, its products, and its communications. With International Women’s Day on the horizon, The Body Shop India teams up with acclaimed model and actress Diana Penty to deliver an empowering message in a short, yet powerful new film. This message encourages women to prioritize self-care and speak up for themselves, embracing an unapologetic stance in the pursuit of their own well-being.
Drawing inspiration from The Body Shop’s iconic British Rose collection, the film highlights the idea that every woman has the potential to bloom by caring for themselves and helping those around them to grow.
The Body Shop India VP, product, marketing & digital Harmeet Singh said, “At The Body Shop, our commitment to women’s empowerment runs deep, rooted in the visionary spirit of our founder, Dame Anita Roddick. As we honour International Women’s Day, we’re proud to celebrate our feminist heritage. Our iconic British Rose Bath and Body care collection embodies this spirit, going beyond beauty to include self-care and self-love. With Diana Penty as the face of this campaign, we embrace the essence of the modern woman – strong, beautiful, and unapologetically empowered.”
Penty said, “I’m delighted to partner with The Body Shop, to celebrate International Women’s Day and the exquisite British Rose collection, a personal favorite of mine. As an advocate for ethical beauty, partnering with The Body Shop on this project is a privilege. On Women’s Day, let’s come together to underline the significance of women embracing their strength and leading the way toward a more beautiful world. May the inner radiance of every woman shine bright and relentlessly, inspiring positive change.”
Mumbai: Following the resounding success of its association with Royal Challengers Bangalore (RCB) during the inaugural edition of the Women’s T20 League that embraced beauty positivity, leading Wellness brand, Himalaya Wellness, is proud to announce its continued partnership with the team for the ongoing season. This year, with the #TakeMySPOT campaign, the focus shifts to celebrating their hard-earned spots and achievements on the field. Through this quirky campaign Himalaya acknowledges that while no one can take these well-deserved spots, for the unwanted spots on face, there’s Himalaya Dark Spot Clearing Turmeric Face Wash and Face Care Range.
As an extension of the #TakeMySPOT campaign, Himalaya is also breaking new ground by teaming up with the GoEqual Premier League, to celebrate women’s rightful spot in the realm of football. This thrilling collaboration isn’t just about scoring goals; it’s about breaking away gender stereotypes to level the playing field. By investing in grassroots football programs and engaging with local communities, schools, and professional teams to promote football, Himalaya aims to provide the much-deserved SPOT for every woman who dreams of being a part of this sport.
The new campaign, for Himalaya’s latest offering, the Himalaya Dark Spot Clearing Turmeric Face Wash #TakeMySPOT, carries a very powerful message. Just like the RCB players who fight relentlessly to secure their positions on the cricket pitch, women across all walks of life have diligently carved their own spaces and earned their rightful place. While women strive hard to earn their spots, the Himalaya Dark Spot Clearing Turmeric Face Wash & Face Care Range effortlessly tackles unwanted spots on the face. The turmeric face care range harnesses the power of organically sourced turmeric that is extracted using the time-tested Ayurvedic method called Svarasa.
Unfolding in two phases, the campaign cleverly used the concept of “spot” with a playful twist. The teaser phase, launched during the first RCB match, saw players sporting #TakeMySPOT on their caps, leaving viewers curious while sparking social conversations. A video featuring RCB star cricketers Smriti Mandhana, Richa Ghosh, and Shreyanka Patil alongside content creator Danish Sait who added a layer of humour into the video with his witty take on the “spot” theme kept the audience guessing. This effectively amplified the campaign’s message making the teaser hashtag #TakeMySpot trend no1 on Twitter during RCB’s first match. To build further excitement, the brand utilized a 360-degree strategy across radio, social media, outdoor advertising, and YouTube.
In the second phase of the campaign, the brand wittingly revealed that the spots reference was to the unwanted spots on the face that Himalaya Dark Spot Clearing Turmeric Face Wash & Face Care Range can effectively remove. This impactful reveal seamlessly tied the campaign’s message to the brand. With this campaign, Himalaya celebrates the unwavering spirit of women who have fought hard to claim their rightful positions—on the field and in life. It reminds everyone that while no one can take away their hard-earned spots, Himalaya can help tackle those unwanted spots on their faces. The campaign sustained its clever utilization of the “spot” concept through a series of videos featuring cheeky interactions between Danish and RCB’s star cricketers. The brand’s association was revealed on 29th February, with a change in the RCB players’ cap messages. The mystery finally resolving itself created excitement amongst the RCB fans, causing it to trend on twitter again on the no1 position.
For more than 90 years, Himalaya Wellness Company has been a leader in bringing Wellness in every Home and Happiness in every Heart.
Himalaya Wellness Company business director Rajesh Krishnamurthy expressed his enthusiasm about the partnership, stating, “The success of our partnership with the Women’s Premier League in 2023 inspired us to continue our association in this year’s edition. Along with the cricketers, we’re thrilled to bring the excitement of Danish Sait’s collaboration to the #TakeMySPOT campaign, adding a layer of humour and intrigue as we tackle the topic of stubborn spots with our new Himalaya Dark Spot Clearing Turmeric Face Wash and Face Care Range.
“We’re thrilled to see the incredible response to the #TakeMySPOT campaign teaser, which trended at Number 1 on Twitter on day 1 of RCB’s match and also with the reveal trending at no1 on 29th of February! We’re confident that this year’s partnership, much like last year, will not only generate excitement around the product, but also continue to solidify our connection with the women’s T20 league audience,” said Himalaya marketing director – personal care & hygiene Ragini Hariharan. “We’re proud to introduce this face wash and face care range, formulated using a unique cold-pressed extraction technology called Svarasa that preserves the essential components of turmeric. This research-backed formula empowers our consumers to tackle dark spots and achieve healthy, radiant skin.”
Speaking on the occasion, Royal Challengers Bangalore (RCB) VP & head Rajesh Menon said, “We are glad to extend our partnership with Himalaya as we get into the second season. Both the brands share the same core values of inclusivity and diversity and care for the causes that matters to impact the society positively.”
The new Himalaya Dark Spot Clearing Turmeric Face Wash is made by harnessing the power of organically sourced turmeric extracted using the advanced Ayurvedic Svarasa Technique, which preserves its natural goodness. The non-staining formula helps you get bright, healthy, and radiant skin
Face Wash – category manager Gayatri Kabilan added, “This innovation marks Himalaya’s greater initiative towards tackling the growing problem of dark spots caused by sun exposure, acne scars, and previously overlooked concerns. While overcoming spots, we’ve also taken steps to care for the environment as the face wash comes in a fully recyclable and environmentally conscious tube.”
