ITV

Category: Ad Campaigns

  • GoMechanic launches “Nahi Karani Thi” campaign

    GoMechanic launches “Nahi Karani Thi” campaign

    Mumbai: GoMechanic, a leading car service provider, has announced the launch of its innovative marketing campaign, “Nahi Karani Thi”. This campaign aims to redefine the car servicing experience by emphasizing the importance of choosing reliable and professional service providers.

    The “Nahi Karani Thi” campaign features a series of captivating video advertisements that showcase real-life scenarios where individuals encounter unexpected car troubles due to the informed decision of getting their car serviced from an untrained mechanic. These relatable situations are presented with a humorous touch, featuring a character who questions the choice of service provider, reinforcing the campaign’s tagline: “Nahi Karani Thi – Car service toh GoMechanic”

    Campaign aims to achieve multiple objectives:

    1    Increase brand wareness: GoMechanic seeks to amplify its presence and establish itself as the preferred choice for car servicing, highlighting its commitment to reliability and trust.

    2    Enhance credibility: By showcasing the consequences of choosing unreliable service providers, through the character of Bablu Bhaiya the campaign aims to position GoMechanic as a superior alternative in the market.

    3    Drive action: Through engaging storytelling and relatable scenarios suited for various target audiences, the campaign encourages car owners to prioritize their vehicle’s health by opting for GoMechanic’s professional servicing solutions.

    “We believe that car servicing shouldn’t be a regrettable ‘Nahi Karani Thi’ experience. Our campaign is a humorous yet earnest reminder to prioritize reliable and professional service. We’re not just changing oil; we’re changing the game, setting new standards for trust and excellence in the automotive industry. Your car deserves the best, and at GoMechanic, we’re here to redefine what ‘car service’ truly means.” – GoMechanic CEO and co-founder of commented on this new campaign.

    With the “Nahi Karani Thi” campaign, GoMechanic takes a unique and impactful approach to revolutionizing the car servicing industry. The campaign not only emphasizes the importance of regular car maintenance but also establishes GoMechanic as the trusted partner for all car servicing needs. This reinforces GoMechanic’s commitment to exceptional service and its dedication to driving positive change in the automotive sector.

  • Godrej Industries celebrates International Women’s Day with #InvestInWomen campaign

    Godrej Industries celebrates International Women’s Day with #InvestInWomen campaign

    Mumbai: As the world commemorates International Women’s Day, Godrej Industries proudly launches the #InvestInWomen campaign, showcasing the transformative impact of investing in women across its diverse portfolio of businesses.

    Aligned with the global theme, Godrej Industries highlights its commitment to empowering women within its offices, factories, and laboratories. The campaign unveils inspiring stories of success, both big and small, as a result of the company’s unwavering dedication to gender inclusivity.

    From witnessing a rise in farm yields to maximising production on factory floors, Godrej Industries acknowledges the pivotal role women play in driving success. The laboratories are depicted as buzzing hubs of innovation, thanks to the contributions of women, while the sales force has become an unstoppable force, thanks to the company’s investment in female talent.

    In crafting homes for everyday joys, creating hair colors with gentle poise, and keeping vector-borne diseases at bay, Godrej Industries emphasizes that investing in women has a profound impact on various aspects of its business. Moreover, the company proudly declares its role in fostering the growth of Indian SMEs through its commitment to women empowerment.

    Commenting on this occasion, Godrej Industries executive director and chief brand officer Tanya Dubash said, “As we commemorate International Women’s Day, let us affirm that investing in women isn’t merely a commitment; it’s the very cornerstone of our success. Empowering women across our organization ignites innovation, fuels growth, and sparks positive transformation. We staunchly believe that when the potential of every individual is unleashed, a better world is not just possible, but inevitable. The #InvestInWomen campaign stands as a jubilant celebration of the remarkable contributions of women within Godrej.”

    Creativeland Asia co-founder and creative vice chairman Anu Joseph added, “With the UN’s theme for Women’s Day this year being about investing in women, we realised that at Godrej, they have been doing this for decades now. Little steps they took years ago, across the board, have already started bearing fruit. We wanted to showcase this, and at the same time, also highlight Godrej’s promise of not stopping in their efforts to bring about an equal future.”

    This women’s day, join Godrej Industries in recognizing the vital role of women in every aspect of business, and foster a more inclusive and equitable future.

  • Chupa Chups unveils an innovative ‘Shape of Fun’ campaign

    Chupa Chups unveils an innovative ‘Shape of Fun’ campaign

    Mumbai: Chupa Chups, one of the most iconic confectionery brands from the house of Perfetti Van Melle, has once again dialed up its quirk quotient with the introduction of three new whacky shapes- cat, feet, and crawlers, as an addition to its sour jelly portfolio. The brand known for its spontaneous and cheeky fun has also launched an exclusive campaign Shape of Fun to bring alive the new shapes. The campaign dials up further on the brand’s global philosophy of forever fun which manifests into a strong call to action and positioning in the form of Kabhi Ruke Na Fun for India.

    Known for its Sour sanded & playful offerings, Chupa Chups continues to redefine the confectionery experience, this time with the launch of distinctive flavours in playful shapes and eye-catching packaging. The dual-coloured jellies, infused with sour taste and prank-inspired shapes promise to elevate the consumption experience. The assortment includes three new bags – one for each shape Rockat, CrazyFeet & Crawlers, available in a wide range of flavors across the three packs Watermelon, Orange, Strawberry, Cola, Lime, Apple, and Blackcurrant flavors. It boasts of a vibrant combination promising a burst of creativity and fun in every bite, offering three shapes, seven flavors, and nine vibrant colors. Each pack is priced at Rs 10 for General Trade. Bigger packs for Organized Trade are also expected to hit the market soon.

    The launch is being supported with an exclusive TV and digital campaign hitting the screens nationwide in March.

    Conceptualized by Ogilvy, it opens in a karate class, in which the New Chupa Chups shapes are brought alive through a set of dramatic sequences. Packed with some unexpected twists and moves, the drama is around New Shapes that set the crescendo for Fun and trigger some delightful madness amongst kids and teens.

    Culminating with a twist where the puzzled Sensei also finds himself swept up in the frenzy, the vibrant ad promises to captivate everyone, nudging them to keep having fun.

    The campaign will air nationwide across channels on TV with a strong digital activation.

    Speaking about the campaign, Perfetti Van Melle India marketing director Gunjan Khetan said, “Chupa Chups has consistently excelled in its product portfolio, providing consumers with unique offerings infused with innovation and fun in every aspect. We offer a wide assortment of sour jellies in playable formats –Belts, Bites, and Tubes and in Lollipops segment, we pioneered the very popular Gum filled lollipop and dual coloured Mix-up pop.

    As we launch the ‘Shape of Fun’ campaign for our latest innovation, we take pride in introducing these jellies, adding a dash of creativity to each moment. Our commitment to ‘Kabhi Na Ruke Fun’ is reflected in these quirky shapes, adding an element of surprise to the everyday. With every bite, we invite consumers to experience a playful twist, embracing non-stop fun.”

    Commenting on conceptualizing the campaign, Ogilvy executive creative director Shahrukh Irani said, “Chupa Chups has always been about fun that never stops. And the launch of these three unique shapes, just added to it. The cat, feet and crawler shapes were so much fun that all we had to do was take a simple premise, and just let the shapes take over. Quite literally”

    The brand-new offerings will be accessible across all general and modern trade outlets in the coming months and will be supported by digital and modern trade activations to further engage consumers.

  • Janak Sarda, Kranti Gada, Soumen Santara honoured at IAA World Congress Penang

    Janak Sarda, Kranti Gada, Soumen Santara honoured at IAA World Congress Penang

    Mumbai: The IAA World Congress in Penang Malaysia got off to a rousing start with sustainability as the theme of the first day.

    Three members of the IAA India Chapter were honoured with special awards at the opening gala dinner.

    Janak Sarda was conferred the Global Champion award as a recognition of his contribution to the IAA global activities.

    Kranti Gada won the Young Leaders Award for the best contribution to the Young Professional movement among all the chapters of the IAA.

    Soumen Santara won the best Executive Director Award for the efficient role he has played in coordinating the many activities of the India Chapter.

    IAA India Chapter president Avinash Pandey said, “It is a proud day for India when so many of our colleagues are recognised as among the best in the IAA global environment. It is because of them that we are able to contribute so positively to the Marcom industry.”

  • RiteBite Max Protein teams up with The Bikerni to celebrate International Women’s Day

    RiteBite Max Protein teams up with The Bikerni to celebrate International Women’s Day

    Mumbai – On the occasion of International Women’s Day, RiteBite Max Protein, a leading name in the fitness and nutrition industry has partnered with ‘The Bikerni’, India’s pioneering all-women motorcycle club. The heart of the campaign lies in its genuine and engaging portrayal of The Bikerni members’ stories, highlighting their empowering journeys through detailed and thoughtful interviews.

    This campaign showcases the resilience, independence, and adventurous spirit that women possess. It also highlights the unity, strength, and the collective spirit of women who dare to defy conventional norms. By focusing on the shared goals of promoting empowerment, challenging stereotypes, and inspiring action, this partnership has highlighted the transformative power of collaborative efforts in advancing societal change. Meaningful interviews were conducted with the women members of The Bikerni, capturing the essence of their empowering stories with authenticity and respect.

    As we commemorate International Women’s Day, this initiative stands as a powerful testament to the progress women have made and continue to make in various fields. It calls on everyone to recognize, support, and celebrate women’s empowerment, championing the cause not just on this day, but every day.

    Commenting on the same, RiteBite Max Protein brand manager Dr Ravinder said, “Our partnership with The Bikerni goes beyond a simple campaign, it’s a vibrant celebration of the fierce and indomitable spirit that women embody. Through this initiative, we aim to spotlight the audacious women bikers who not only challenge societal norms but also serve as a beacon of inspiration for many. It underscores our unwavering commitment to fostering an environment where women’s empowerment is celebrated, and their remarkable stories are brought to the forefront.”

    Adding to it, Dnyanadaa Mhaskar, an enthusiastic biker within Bikerni said, “Being part of this campaign with RiteBite Max Protein has been an incredibly empowering experience. It’s a significant leap toward amplifying the voices of women riders, showcasing our resilience, and breaking down barriers. This collaboration isn’t just about riding motorcycles; it’s a powerful statement on the strength and empowerment of women, encouraging a ripple effect of inspiration across communities.”

  • Srinivasan Swamy presented with IAA Global’s recognition IAA Golden Compass Award

    Srinivasan Swamy presented with IAA Global’s recognition IAA Golden Compass Award

    Mumbai: At the 45 IAA World Congress held in Penang, Malaysia, Penang governor Tun Ahmad Fuzi Abdul Razak presented Srinivasan Swamy with IAA’s most coveted IAA Golden Compass Award. The award honours legends who have significantly contributed to the world stage in the field of marketing, advertising and media industries. This is the first time that this award is being bestowed upon an Indian industry leader. Earlier recipients of this Award include Shelly Lazarus (chairman Emeritus, Ogilvy and Mather), Paul Polman (CEO, Unilever), Paul Rossi (President, Economist Group), Marc Pritchard (Chief Brand Officer, Procter & Gamble), Andrew Robertson (President & CEO, BBDO Worldwide), etc.

    Srinivasan Swamy (popularly known as Sundar Swamy), is the chairman & managing director of R K SWAMY LIMITED, the only integrated marketing services company that will be listed on the main bourses of the Indian Stock Exchanges early next week. He currently holds the position of chairman for The Asian Federation of Advertising Associations (AFAA) and The Audit Bureau of Circulations (ABC).

    Acknowledging the award received, Mr. Swamy said, “I am happy to receive this most coveted award on behalf of all the professionals in my company as well as the industry who have supported me at work and in my various initiatives over the years. I want to dedicate this award to my father, the late R.K.Swamy, who once said to me that no amount of time given to the industry is wasted time, since that is the hand that feeds us!”  

    Advertising veteran Ramesh Narayan, who has worked with Swamy for several years on various industry projects, said, “Sundar is a leader on steroids. His ability to set tall targets and get things done when the odds are stacked against him is inspiring. His leadership style is inclusive, but he will not brook any slackness from his teammates. It amazes me that he finds quality time for everything despite running a large diverse business. I wish him continued good health and energy as his group embarks on a new journey as a publicly listed entity.”

    Swamy has been a stalwart in the marketing services industry since October 1998 when he first joined the executive committee of Advertising Agencies Association of India (AAAI). During his tenure in AAAI, he was the architect of an agreement signed with the then Indian Broadcasting Foundation which put agency members and broadcaster members on an equal footing. He is also the only person who served AAAI for three consecutive years as President.

    Furthermore, as the president of the India Chapter of IAA for four consecutive years, Mr. Swamy revitalized IAA India, establishing it as the most active industry body during his tenure. Under his leadership, he launched two major award events: the IAA Leadership Awards and the IAA IndIAA Awards. Furthermore, India’s most vibrant advertising festival – Goafest, was started under his watch as President.

    Swamy was one of the founding members of the confederation of Asian Advertising Agency Associations, who served as its vice chairman before assuming the role of chairman. As the first Indian to hold the position of IAA chairman and world president, he spearheaded initiatives on data privacy, and brought out a twin-volume handbook on data privacy laws across the globe (in collaboration with the Global Advertising Lawyers Alliance). Under his Chairmanship, the 44th IAA World Congress was hosted in Kochi, India, which is widely regarded as the most successful in IAA’s history due to its scale and the calibre of speakers. Swamy has also served with distinction as chairman/president of several industrial bodies, such as, Advertising Standards Council of India, All India Management Association, Madras Management Association, Madras Chamber of Commerce & Industry and Advertising Club Madras.

    Lastly, Swamy has been actively serving as president/chairman of two school societies catering to over 6000 children. He also helps run a large quaternary-care multi-discipline charitable hospital and is involved in Vedic education, as well as other social, cultural, and religious activities.

  • Don’t let cleaning drive you crazy: The wow choreography with Kärcher

    Don’t let cleaning drive you crazy: The wow choreography with Kärcher

    Mumbai: Kärcher, a global pioneer in cutting-edge cleaning solutions, has disrupted the conventional cleaning narrative with its latest digital ad campaign, “Beautiful Insanity,” launched on 1 March 2024.

    The campaign strategically leverages the universal truth that the perception of inconvenience can overshadow the actual task’s simplicity. Cleaning becomes a mere struggle when viewed through the wrong lens, especially without considering the game-changing indoor cleaning tools from Kärcher.

    “Don’t let cleaning induce madness. Rediscover the WOW factor with Kärcher’s effortlessly effective indoor cleaning tools,” advocates the campaign.

    At its core, the campaign features an avant-garde video titled “Beautiful Insanity” showcasing a young couple elevating their cleaning routine into a visceral, insane dance. The choreography serves as an extraordinary expression of two minds embracing the unconventional, turning a mundane task into an engaging performance. The couple seamlessly integrates their mop, broom, and rag into this captivating dance, not only highlighting the prowess of Kärcher’s indoor cleaning tools but also injecting joy and entertainment into the cleaning process.

    “We aimed to astonish our audience by adopting a radically different approach to cleaning. ‘Beautiful Insanity’ isn’t just an ad; it’s an immersive experience challenging the conventional perception of cleaning and injecting a new level of excitement into the process,” remarked Kärcher India managing director Jatinder Kaul.

    “In the world of cleaning, where monotony meets madness, our ‘Beautiful Insanity’ campaign isn’t just a disruption; it’s a symphony of innovation. We’ve dared to redefine the narrative, turning cleaning into a dance, a spectacle, and an experience. Because at Kärcher, we believe in elevating the mundane, challenging perceptions, and making every chore a celebration of innovation and joy,” said Kärcher India AGM – marketing Ayesha Prasad Narain.

  • Tummoc unveils #WomenDo campaign to celebrate women’s achievements in everyday life

    Tummoc unveils #WomenDo campaign to celebrate women’s achievements in everyday life

    Mumbai: In celebration of International Women’s Day, Tummoc, a transit technology platform, is proud to announce the launch of its #WomenDo campaign. This initiative is designed to celebrate and highlight the extraordinary achievements of women, breaking through the conventional narratives about their capabilities and accomplishments.

    Central to the #WomenDo campaign is the recognition of #TeamTummoc’s female members, hailed as the #SuperwomenOfTummoc. The campaign aims to share their stories, showcasing not only their professional achievements within Tummoc but also their personal victories, embodying the spirit of adventure, independence, and the joy of living a full life. Tummoc’s initiative seeks to inspire a broader appreciation for the women in our lives by showcasing these powerful examples.

    Speaking about the campaign, Tummoc, co-founder & CMO Monalisha Thakur said, “The #SuperwomenOfTummoc is the beacon of inspiration, demonstrating the relentless spirit and potential women have to make a significant impact both in their professional and personal lives. #WomenDo goes beyond celebrating International Women’s Day; it’s about recognizing and valuing the daily accomplishments of women. Through this campaign, we’re highlighting our commitment to a workplace that celebrates and empowers women every day.”

    The #WomenDo campaign encourages everyone to engage by creating their superhero profiles on social media, sharing stories of inspiration, or celebrating the women who make a difference in their lives. This participatory aspect aims to extend the campaign’s reach and impact, fostering a community of empowerment and recognition.

    Additionally, the campaign will offer a series of informative resources, such as safety app recommendations for women, solo travel tips, and ideal solo travel destinations. These resources are intended to empower women to confidently explore and experience the world on their terms.

    The #WomenDo campaign is not just a celebration for a day but a movement to acknowledge, appreciate, and applaud the everyday achievements of women. Tummoc invites everyone to recognize the value in women’s stories and to celebrate the diverse and impactful ways in which women contribute to our lives and society.

  • Makani Creatives creates #Don’tStop campaign for Shopper’s Stop to empower women

    Makani Creatives creates #Don’tStop campaign for Shopper’s Stop to empower women

    Mumbai: On the occasion of Women’s Day, Makani Creatives conceptualised a campaign – #Don’tStop for Shopper’s Stop that is aimed at dismantling the societal pressures and biases that women face in the realm of fashion and beauty. Women, often subjected to relentless scrutiny and judgment, find themselves questioning their choices and feeling underconfident due to unrealistic standards set by society.

    The #Don’tStop campaign urges women to embrace their choices fearlessly, encouraging them not to hold back. The video features a girl facing criticism for being deemed ‘Too Flashy,’ ‘Too Bold,’ ‘Too Revealing,’ ‘Too Tight,’ ‘Too Wild,’ and ‘Too Fake,’ mirroring the judgment many women encounter in every walk of their life.

    Taking inspiration from this insight, Shoppers Stop’s campaign challenges the status quo by empowering women to embrace their individuality and live authentically, without apology. In a society that constantly dictates what women should wear, how they should look, and how they should present themselves, #DontStop encourages women to break free from these confines and celebrate their uniqueness.

    Commenting on the campaign, Makani Creatives co-founder  Sameer Makani said “As long-standing creative partners of Shoppers Stop, we wanted this topical campaign to authentically reflect the brand’s ethos. Fashion being one of the most powerful forms of self-expression was our inspiration. The campaign serves as an empowering reminder to block out negative comments and make choices based on one’s personal preferences and comfort.”

    Shoppers Stop customer care associate and chief marketing and communication officer Shwetal Basu added “When team Makani presented the idea, we were struck by the power of simplicity in the storytelling and yet the impact it had on every woman in the room. It beautifully resonates that as a brand, we stand proud champions of confidence, determination, and inclusivity, paving the way for every woman to embrace her fashion journey.”

    The campaign film exudes just the right amount of intensity yet speaks to the audiences in the most relatable and honest manner. It is a commitment to embrace women’s individuality and let them live fearlessly without worrying or being judged.

  • Swiggy Instamart helps fathers save the day with the #SuperPapa campaign

    Swiggy Instamart helps fathers save the day with the #SuperPapa campaign

    Mumbai: Swiggy Instamart, India’s leading quick commerce grocery delivery platform, is set to captivate audiences with its latest campaign, ‘#SuperPapa’. Centered around the theme “Go from papa to super papa in 10 minutes,” the campaign featuring an endearing father-daughter duo exemplifies Swiggy Instamart’s commitment to delivering unparalleled convenience to every consumer in every situation.

    Starring Mukul Chaddha and Aurra Bhatnagar Badoni as the father and daughter, it portrays the special bond between fathers and daughters, as it traverses through relatable, slice-of-life situations and hiccups that are quickly resolved with Swiggy Instamart’s 10-minute deliveries.  

    The campaign hinges on a simple, yet universal insight: No matter how much we plan, something can always go wrong. The fridge breaks down in the middle of the night. Your teenage daughter remembers she needs something for school urgently. The list goes on.

    One of the TVCs showcases how the daughter faces a last-minute panic realizing that she forgot to buy a geometry box for school the next day –her father, though, has everything under control by getting it delivered via Swiggy Instamart. The second TVC shows a visibly upset daughter when she realizes she has run out of sanitary napkins. Sensing her distress, her father pacifies her by placing an order on Swiggy Instamart and getting it delivered in 10 minutes.

    These TVCs beautifully capture the essence of fatherhood, showcasing moments where fathers effortlessly tackle unexpected challenges with a little assistance from Swiggy Instamart. With Swiggy Instamart by his side, the father effortlessly manages to fix his daughter’s needs in a matter of minutes, earning him the title of #SuperPapa in her eyes. Through these heartening narratives, Swiggy Instamart reinforces its commitment to providing quick and reliable solutions for families, ensuring that no need is too big to overcome.

    “Raising a child can bring curveballs, making the parent the default fixer. This campaign embodies how Swiggy Instamart has parents’ backs no matter what the sudden ask,” said Swiggy VP, marketing Aparna Giridhar. “Swiggy is known for capturing everyday, relatable, slice-of-life situations and this campaign, capturing moments between a father and his teenage daughter is no different. With home needs across 30+ categories delivered in 10 minutes, Swiggy Instamart is his saviour, elevating him to a “super papa” in the eyes of his daughter.”

    With over 500 brands and more than 7000 products listed on the platform, Swiggy Instamart has offerings across 70-80 categories for almost any occasion.

    Tune in to witness the heartwarming tales of #SuperPapa and his daughter, brought to life by Swiggy Instamart.