ITV

Category: Ad Campaigns

  • AIWA India’s launches “Let the #SoundOfStrength rise above the doubt” campaign

    AIWA India’s launches “Let the #SoundOfStrength rise above the doubt” campaign

    Mumbai: AIWA India is excited to introduce its current social media campaign for Women’s Day, with the inspiring slogan, “Let the #SoundOfStrength rise above the doubt.” With a powerful ode to the strength and empowerment of women, this campaign harnesses the transformative power of sound to uplift and inspire.

    The core concept behind the campaign is the understanding of how music empowers and inspires women in all areas of life, the #SoundOfStrength speaks to the unwavering spirit, passion and resilience of women worldwide.

    AIWA India MD Ajay Mehta said, ‘We believe in the profound impact of sound to empower and uplift women in every aspect of their lives. Through our #SoundOfStrength campaign, we aim to celebrate the resilience and determination of women, amplifying their voices and stories of triumph.”

    AIWA India encourages everyone to participate in the campaign on social media by using the hashtag #SoundOfStrength for the giveaway in order to join the movement and disseminate the message of empowerment.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Aiwa India (@aiwa.india)

     

  • BOBCARD LIMITED launches #PlayHerCardsWell

    BOBCARD LIMITED launches #PlayHerCardsWell

    Delhi: BOBCARD LIMITED, a wholly owned subsidiary of Bank of Baroda, announced the launch of a campaign, #PlayHerCardsWell, celebrating its brand theme “Reimagining Credit for Stree Shakti”. The campaign comes at a crucial time, especially as recent surveys, such as the one conducted by CRIF High Mark, highlighted a concerning decline in the participation of women in the credit realm.

    The data from December 2022 to December 2023 paints a stagnant picture, with no observable growth in the proportion of female credit card holders, remaining fixed at 17%. Moreover, the representation of women in overall retail loans has dipped from 25% to 24% over the past year, as revealed by CRIF. In light of these trends.  BOBCARD is stepping up with its “Reimagining Credit for Stree Shakti, so she can #PlayHerCardsWell” initiative which is not just a brand campaign rather a purposely focussed social commitment, aimed at empowering women through credit card literacy and igniting conversation around putting women’s financial inclusion first.

    As a part of the #PlayHerCardsWell campaign, BOBCARD facilitated a dynamic talk show titled MeTalks in partnership with MomsLeague Global – a community network platform amplifying the voices of women of all ages. Avantika Bahuguna, Founder of MomsLeague Global led the discussion with a panel of esteemed guests. The panel delved into crucial issues concerning mothers and women, including financial independence, mental health, career breaks, and equal pay. The women panellists including Heena Lulla Singh, AVP Sales, RadioCity India, Jaspreet Oberoi, Lead-Brands Solutions- Sony Pictures Network India, Celebrity Nutritionist-Suman Agarwal, RJ Ruchi from Radio Nasha, Mega Social Media influencer Linda Fernandes aka thatquirkymumma and Celebrity photographer & Entrepreneur Anamika Singh  emphasized the importance of credit cards and highlighted the multitude of benefits such financial tools offer.

    Mr. Ravindra Rai M, Deputy Managing Director at BOBCARD LIMITED, explained the thought behind the campaign, stating, “The #PlayHerCardsWell movement is all about enabling women to meet their personal and professional goals with the right credit support leading towards financial independence. At BOBCARD, we are committed to providing easy access to credit and financial services, particularly for women, so our Stree Shakti can thrive and secure their futures. This endeavour underscores BOBCARD’s unwavering dedication to empowering women and fostering financial inclusivity for all. It’s about giving women the tools they need to reimagine their financial possibilities and achieve their dreams.”

    Link to the ‘Never Have I Ever’ video – View here

    As a part of the MeTalks Women’s Day special event “empowered by BOBCARD” and organised by MomsLeagueGlobal, also unveiled a quirky video titled ‘Never Have I Ever’, featuring engaging interactions with attendees about the usage of credit cards with Sabiha Gulrays- Influencer & Content Consultant with MomsLeague. The video aims to demystify common misconceptions surrounding credit card use and showcase the practical benefits they offer to women.

    Ms. Avantika Bahuguna, Founder, MomsLeague Global, commented “Programs like #PlayHerCardsWell are pivotal for women’s holistic empowerment, encompassing not just financial inclusion but also addressing critical aspects like mental health, postpartum depression, navigating career breaks, and embracing imperfections. By fostering conversations on these vital topics, we not only equip women with the tools for financial independence but also nurture their overall well-being and resilience, ensuring they can navigate life’s challenges with confidence and grace. I’m thrilled to be on board with BOBCARD as their support partner, and as a woman so very amazed to see them leading the charge in reimagining credit for women in India with their credit solutions & customer-centric offerings.”

  • Protium celebrates International Women’s Day with #TakeTheLeapBeTheLeap campaign

    Protium celebrates International Women’s Day with #TakeTheLeapBeTheLeap campaign

    Mumbai: Protium, an engineering-driven pan-India lending major, has launched its #TakeTheLeapBeTheLeap campaign to celebrate International Women’s Day and promote gender equity along with women empowerment.

    The campaign’s primary goal is to motivate and empower female professionals while also advocating for greater industry support. Additionally, it seeks to raise awareness about prevalent health challenges faced by female professionals, stemming from various factors encountered in their day-to-day work life.

    The campaign began with an insightful discussion focusing on PCOD, anemia, and thyroid issues led by Dr Krutika Ramdin, MBBS, DNB – Obstetrics & Gynaecology, a seasoned practitioner with four years of experience. The agenda was to have it as a reminder to check on these as a lot of factors lead to such problems, stress being one of it, greatly a part of working professionals. The session explored various health concerns affecting women, highlighting preventive measures they can adopt. Dr. Ramdin provided valuable insights and guidance on managing these conditions, empowering women to take proactive steps towards their health and well-being

    Additionally, it featured a dynamic panel discussion titled “Women in Finance: Inclusivity and Prospects,” held at Protium’s headquarters in Mumbai. Industry experts Anshu Mohta, Snigdha Agarwal, and Yashasvi Jain, all managing directors overseeing various verticals within the company, shared their insights and experiences, making the discussion both enlightening and inspiring.

    Protium MD – human capital Jasmine Bawa said, “Protium is committed to fostering an inclusive environment where women are not just supported, but empowered to thrive. Through tailored policies and ongoing campaigns, we strive to ensure every woman in our organization has opportunities and resources to excel and reach her full potential”.

    Previously, Protium implemented six different policies tailored specifically to empower the female workforce, which have received widespread positive feedback and significantly impacted women at Protium.

  • FGII launches #DontBeAPlus1 campaign urging women to be mindful of their unique health needs while purchasing insurance

    FGII launches #DontBeAPlus1 campaign urging women to be mindful of their unique health needs while purchasing insurance

    Mumbai: Future Generali India Insurance marked International Women’s Day 2024 with the launch of a trailblazing initiative, the #DontBeAPlus1 campaign. Aimed at raising awareness about the necessity of having a comprehensive cover addressing the varied needs of women across different stages of her life, rather than being relegated to the status of a ‘plus1’ in a man’s health insurance policy, the campaign seeks to address gender disparity in health insurance.

    Unveiling the #DontBeAPlus1 campaign, renowned author, columnist, and women’s rights advocate Twinkle Khanna emphasised the importance of women taking control of their health and financial well-being.

    The campaign underscores the importance of women taking charge of their health and well-being by securing insurance coverage tailored to their specific needs. Future Generali India Insurance aims to empower women to prioritise their health and financial independence through this initiative, urging them to break free from the traditional norm of being added as a secondary beneficiary and opt for comprehensive health insurance plans.

    Future Generali India Insurance CMO Ruchika Varma said, “At Future Generali India Insurance, Diversity, Equity and Inclusion is in our DNA, and all our efforts are aligned with this vision, be it at the workplace as an inclusive employer or as an inclusive insurer by way of the policies we design. Our market insights suggest that there is a gap between what women need in their insurance policy and what is currently being offered. Given their distinct anatomies, women’s health needs vary from those of men, their health protection requirements differ and hence they need products that caters to their unique needs. With #DontBeAPlus1, we are encouraging women to give due importance to their specific health needs while signing up for an insurance policy.”

    With a view to bridging the demand gap, Future Generali India Insurance has launched a comprehensive insurance plan “HEALTH POWHER” to empower women and cater to their varied health needs.

    Commending Future Generali India Insurance for spearheading such a significant initiative and encouraging women to prioritise their health by opting for comprehensive health insurance plans, Twinkle Khanna, said, “I think it’s great that Future Generali is helping women focus on their health by offering comprehensive women insurance solutions and they are leading the way in supporting their independence too. I’m excited to be part of this campaign, where women are taking care of themselves.”

    Future Generali India Insurance’s latest film – A World full of +1s – showcases a literary award ceremony with the presenter on stage announcing the best author award going to Kumar’s+1. Reacting to this, Twinkle Khanna says, while it may sound a little absurd but it does happen, particularly in health insurance, wherein women get added as +1 in a man’s health insurance policies all the time. She then goes on to say women’s bodies and needs are different from men and hence it would not be right to settle for a health insurnace that is not designed keeping women’s needs in mind.

    Mullen Lintas CCO Ram Cobain said “What looks jarring in fiction doesn’t raise an eyebrow in real life. We played on this absurdity to highlight how women are added as ‘+1s’ in men’s health insurance. Our idea was launched on Women’s Day with a social disruption. Twinkle Khanna, our brand champion, changed her Instagram bio to ‘Kumar’s +1’ before explaining why she did so, via the film. ‘Don’t be a Plus One’ isn’t just a campaign; it is a movement to get women to reconsider their health cover. After all, women’s bodies and needs are different from men – their health insurance better be, as well.”

  • DS Group’s Pulse Candy shines a light on local heroes this World Compliment Day

    DS Group’s Pulse Candy shines a light on local heroes this World Compliment Day

    Mumbai: In celebration of World Compliment Day, Pass Pass Pulse, a prominent hard-boiled candy brand from the DS Group, a multi-business corporation, and FMCG conglomerate, commemorated the occasion with a heartfelt campaign that paid tribute to the local heroes within the society. The ‘Pulse of Compliments’ campaign, this year, adopted a people-centric approach by extending compliments to individuals whose selfless actions serve as the foundation of communities.

    DS Group’s Pass Pass Pulse, in collaboration with White Rivers Media, is currently showcasing billboards that feature The Late Trilochan Singh Ji (Founder, Veerji Ka Dera), Raji Ashok Ji (Chennai’s beloved ‘Auto Akka’), Aditya Kumar Ji (aka ‘Cycle Wale Guruji’), Anoop Khanna Ji (Founder, Dadi Ki Rasoi), Prince Mehra Ji (aka ‘Birdman’), and Ravi Shankar Ji (Founder, Roti Bank) in their respective cities of Delhi, Chennai, Lucknow, Noida, Chandigarh, and Bihar. Although these names may not be universally recognized, the deeds of these individuals eloquently convey the essence of humanity. Through this distinctive campaign, the brand offers a heartfelt tribute to the indomitable spirit of these exceptional souls who went above and beyond for the greater good of society.

    Commenting on this collaboration, DS Group GM, marketing, DS Foods Arvind Kumar expressed, “Having celebrated World Compliment Day four years in a row, this time, Pass Pass Pulse approached it differently by directing focus towards individuals who exemplify selflessness. By harnessing the unique power of compliments, we aim to acknowledge the exceptional contributions of these remarkable individuals. It brings us immense joy to see them receiving the recognition they truly deserve.”

    White Rivers Media co-founder and CCO Mitesh Kothari stated, “Our partnership with Pulse for World Compliment Day transcends traditional advertising. It’s about celebrating welfare heroes and promoting social change through advertising, igniting appreciation for acts of kindness that extend beyond city limits.”

    The campaign was further amplified across social media platforms through compliment card templates on Instagram stories, encouraging users to participate and be the ‘Pulse of Compliments’ by tagging loved ones on their stories whom they wished to compliment. This user-generated content became an integral part of the campaign’s integrated approach, transforming it from a fleeting moment of recognition into a catalyst for change that ignited a ripple of compliments across digital communities.

    Renowned brands like boAt, Magicpin, Ixigo, Dominos, Spicejet Airlines, Book My Show, CultFit, Meesho and Infinix India joined in to extend the Pulse of Compliments to these heroes, deepening the warmth of appreciation, and paying tribute to their exceptional contributions to our society.

    If you happen to be in any of the cities mentioned, be sure to keep a lookout for these heartfelt billboards of our heroes. Let’s come together to honor their remarkable efforts by pausing to appreciate them. By keeping the compliments flowing, let’s continue to nurture a culture of positivity and kindness.

  • Steadfast Nutrition campaigns for an ‘Anaemia-Free She’ on Women’s Day

    Steadfast Nutrition campaigns for an ‘Anaemia-Free She’ on Women’s Day

    Mumbai: Well-known sports and wellness nutrition brand Steadfast Nutrition has launched a 360-degree campaign ‘Anaemia-Free She’ ahead of Women’s Day to raise awareness about the grave issue of iron-deficiency anaemia among Indian women. The campaign highlights the symptoms of anaemia- since they are quite insidious and therefore often remain overlooked and under-diagnosed until the disease becomes more severe, encourages women to visit a doctor once they experience symptoms, and urges them to fight anaemia through iron-rich foods and supplements. 57 per cent of women in the age group of 15-49 are anaemic, according to the National Family Health Survey 2019-21.

    Steadfast Nutrition reached out to people through a narrative featuring a resilient woman’s struggle and victory over iron deficiency anaemia. The video strikes a chord with the audience through the emotive journey of the protagonist, a young woman with dreams who is passionate about her career and juggles work and relationships until an unexpected adversary threatens to cloud her ambitions – iron-deficiency anaemia. It highlights how she is pulled down in her career and personal life by the symptoms she is initially dismissive of until they become more severe leading to an inability to cope with day-to-day tasks. The video shows her transformation and empowerment after she visits a doctor, who diagnoses her with anaemia and advises her to take iron-rich foods and supplements. After a few months, she is able to once again become successful at her work and enjoy the pleasures of life with renewed vigour.

    Steadfast Nutrition also conducted a drive in four NGOs across Delhi-NCR (Niveda Foundation, Sashakt Foundation, Sakshi-HUL Nutrition & Education Centre, and Setu Foundation) with a nutritionist educating around 400 adolescent and adult women about the causes, symptoms, and ways to treat iron deficiency anaemia and also about ways to prevent HPV, a leading cause of cancer among women in India. Four influencer athletes associated with the brand provided women with a holistic health plan and empowered them with confidence-building measures and ways to navigate their way in a patriarchal society. The company also distributed free iron supplements among the women in the NGOs.

    Commenting on the campaign, Steadfast Nutrition founder Aman Puri said, “Anaemia is a silent and underdiagnosed problem that holds back the good health for women and girls in India and around the world. Many who are anaemic or have insufficient iron levels are unaware of their problem. Through the video and NGO drives, we wanted to raise awareness among women who grapple with this health condition and don’t realise that what they’re feeling – unexplained weakness, shortness of breath, heart palpitations, excessive hair loss, and pale skin – are signs of iron deficiency because the symptoms can be subtle or can be dismissed as being due to other problems. Our campaign also offers solutions to tackle anaemia through iron-rich foods, vitamin C that boosts iron absorption, and iron supplements. It will also contribute towards the national health goal of an ‘Anaemia Mukt Bharat’.”

    Steadfast Nutrition also conducted a pan-India quiz through its social media handles to put the spotlight on anaemia by engaging audiences and highlighting preventive measures, nutrients, and supplements needed to overcome the health issue.

    This is the third year in a row that the brand is conducting a campaign on Women’s Day raising awareness about iron deficiency anaemia and the nutritional support needed to treat it.

    The campaign’s underlying theme of iron women every year emphasises the resilience and inner strength of women and the need to empower them with good health.

  • Vedanta Sesa Goa salutes the ‘Iron Will’ on International Women’s Day 2024

    Vedanta Sesa Goa salutes the ‘Iron Will’ on International Women’s Day 2024

    Mumbai: In line with Vedanta’s commitment to equality, diversity, inclusion at the workplace, and women empowerment as a whole, Vedanta Sesa Goa carried forward its nationally acclaimed initiative -#IronLadiesIndia2.0. on International Women’s Day within India and beyond. With fervent celebrations, Sesa Goa CEO Navin Jaju and Sesa Goa CFO Sourav Seksaria honoured the achievements of women achievers such as Dr Deepa Malik, Sakshi Kale, & Cecille Rodrigues. The campaign aims to spotlight stories of women achievers, honouring their exceptional contributions while paying tribute to the ‘Iron Will’ of women within and outside the organization. This year’s events also included the felicitation of those men, who have worked for the welfare and well-being of women viz. Arunendra Pandey from NGO Arz & Donald Fernandes from NGO Street Providence.

    “At Vedanta Sesa Goa, we’re committed to creating an environment where women not only excel but lead on regional, national, and international stages. Our #IronLadiesIndia2.0. campaign epitomizes this dedication, celebrating the unyielding ‘Iron will’ of women within and beyond our organization. We empower women through various initiatives aimed at fostering economic self-reliance such as Project Jivika & SHGs, promoting inclusivity through sports such as Vedanta Women’s Football League & Sesa Football Academy, alongside technical skill development such as ITI & computer courses. Beyond professional achievements, we prioritize the holistic well-being of our female workforce, offering support such as sabbatical leaves for post-birth care and a ‘No Questions Asked’ work-from-home policy to ensure their mental and physical health. Proud catalysts of their metamorphosis, we shape personal and professional growth, nurturing sustainable societal advancement.” said Vedanta Ltd CEO- Sesa Goa Navin Jaju.

    During the event, Arjuna awardee & para-Olympic silver medalist Deepa Malik stated that “I am honoured to be a part of the #IronLadiesIndia2.0 initiative of Vedanta Sesa Goa. Being termed an ‘iron lady’ is a matter of great pride for me and I will continue to demonstrate ‘ability beyond disability’ and continue to support women in their endeavours. My best wishes to the whole team of Sesa Goa for this campaign saluting the iron will of women.” As the recipient of prestigious accolades including the Padma Shri, Khel Ratna, and Arjuna Award, she has etched her name in the accounts of Indian sports history. She has also been working tirelessly to empower and enable underprivileged people with disabilities through her foundation Wheeling Happiness.  

    Cecille Rodrigues expressed her thoughts at the event and said that was a great experience to be a part of Vedanta Sesa Goa’s closing ceremony of the #IronLadiesIndia2.0 campaign. I urge all fabulous women out here to focus on themselves & undertake de-stressing activities from time to time, to care for their physical & well-being. Dance is one of those activities that helps so many people rejuvenate themselves, including myself.” Cecille is an incredible woman who has overcome incredible challenges and her participation in the dance reality show “DID Supermom” helped amplify her influence, earning her the moniker ‘Super Mom’ and garnering admiration nationwide.

    Recounting on her experiences, Sakshi Kale expressed that “There is no shortcut to hard work & it is only with sheer perseverance that one can succeed at their chosen paths.” She also thanked Vedanta Sesa Goa for bestowing this honour & felicitating her. Sakshi Kale is a 19-year-old champion athlete from Usgao, Goa. She was the first blind athlete to win a medal for Goa at the Para Athletics National Championship in Bhubaneswar in 2022 and has become an inspiration for many despite being visually impaired.

    Vedanta Sesa Goa chief corporate communications officer Sandhya Malik stated, “It has been an absolute honour to witness that the #IronLadiesIndia2.0 campaign has evoked unprecedented, genuine engagement & support from the #SesaGoaCommunity & beyond, which salutes the ‘Iron Will’ of women & is a celebration of their remarkable resilience & strength. For us, it has always been about recognizing women like Dr. Deepa Malik, Sakshi Kale & Cecille Rodrigues who’ve broken countless barriers to reach the pinnacle of their respective fields, the glass ceilings they have shattered, and the invaluable impact they have had in inspiring us all. Through this campaign, we want to commemorate these women as we aim to inspire a new generation of women leaders, innovators, and changemakers who are unafraid to challenge the status quo.”

    The company launched a campaign on its digital and numerous communication platforms that demonstrated the laudable achievements of women from community and Vedanta Sesa Goa. Videos of Vedanta Sesa Goa employees and community women achievers highlighting their journeys, were shared on social media and through other communication platforms. Through this campaign, Vedanta extended an invitation to everyone to join in celebrating and saluting the ‘Iron Will of Women’ who inspire and empower countless others.

    The event also saw several women employees of Sesa Goa being recognised by the Senior Management of Sesa Goa for their contributions namely Manali Turkar, Samantha Pereira, Rinki Patel, Swetha JS, Nilima Gadekar, Ananya G, Priyanka Baboria, Ms. Priyanka Naik, Saumyata Singh & Pradnya Sawant. The campaign has received an overwhelming response from employees and business partners of Sesa Goa as well as the community at large across all Sesa Goa locations in India and West Africa namely, Goa, Maharashtra, Orissa, Karnataka, Gujarat, and Liberia.

    Vedanta Sesa Goa’s dedication to women empowerment extends beyond the workplace, with initiatives such as educational field trips and volunteerism activities aimed at empowering women in the community. Notable achievements include a significant increase in gender diversity ratios and recognition for excellence in diversity and inclusion at various national and international platforms.

    The Vedanta Group demonstrates a strong commitment to diversity, equity, and inclusion (DEI), exemplified by recent initiatives such as the recruitment of women from defence services. Through DEI, the company fosters creativity, broader thinking, and fresh perspectives, contributing to enhanced performance and growth. Several programs have been designed to promote inclusiveness and develop women leaders, including initiatives in corporate and industrial security.

  • Otipy’s ‘Annapoorna’ campaign celebrates women’s contributions to agriculture

    Otipy’s ‘Annapoorna’ campaign celebrates women’s contributions to agriculture

    Mumbai: On International Women’s Day, Otipy, the pioneering agritech start-up is highlighting gender inequality within the industry. Through a powerful video campaign called ‘Annapoorna’ Otipy highlights the indispensable contributions of women to agriculture, particularly amidst the backdrop of increasing urban migration among men.

    As urbanisation continues to draw men away from rural areas, women are stepping into vital roles within agriculture. They are cultivating crops, laboring on farms, and participating in related sectors such as animal husbandry, gardening, and post-harvest processing. These diverse contributions highlight the crucial role that women play in sustaining agricultural communities and economies.

    Otipy’s ‘Annapoorna’ video campaign emphasizes that ending poverty necessitates the eradication of gender discrimination. It highlights how gender inequality deprives women of their rights and opportunities, perpetuating cycles of poverty. This cycle entraps women in a state of economic disadvantage, underscoring the urgency of dismantling gender-based biases and promoting equality.

    Otipy founder & CEO Varun Khurana expressed the organization’s commitment to empowering women in agriculture. “At Otipy, we believe in the transformative power of empowering women in agriculture. The resilience, skills, and dedication that women bring to the sector are unparalleled. Through our campaign ‘Annapoorna’, we aim to reinforce the urgent need to dismantle gender-based discrimination, recognizing that true progress in ending poverty requires the full and equal participation of women in every facet of agricultural development.”

    In line with its mission, Otipy announces plans to conduct monthly training sessions for women farmers. These sessions, facilitated by teams from various stratas of life at Otipy, will cover essential practical skills like internet navigation, creating safe finance management, using smartphones, watching out for underlying ailments, hygiene practices, etc. Additionally, Otipy is also trying to address societal taboos surrounding issues like menstrual hygiene and periods, ensuring that women can engage fully in agricultural activities without encountering discrimination or barriers.

    Through these initiatives, Otipy reaffirms its dedication to fostering gender equality and empowering women in agriculture. By providing resources and support, Otipy is laying the groundwork for a more inclusive and sustainable future for women farmers.

  • L’Oréal Paris reimagines haircare in new Total Repair 5 campaign

    L’Oréal Paris reimagines haircare in new Total Repair 5 campaign

    Mumbai: L’Oréal Paris has unveiled its latest campaign showcasing the revolutionary Total Repair 5 range. This compelling campaign features the iconic Aishwarya Rai Bachchan, the global spokesperson for L’Oréal Paris, highlighting the exceptional prowess of L’Oréal Paris Total Repair 5 range to restore damaged hair. The campaign has been translated in 7 local languages in Hindi, English, Bengali, Marathi, Kannada, Punjabi and Telugu for better regional penetration.

    The L’Oréal Paris Total Repair 5 haircare range is specifically designed to address the five signs of damaged hair– frizz, breakage, dryness, stiff hair and split ends, without weighing it down. Recognizing that damaged hair often lacks the essential natural cement that fortifies it, the L’Oréal Laboratories have pioneered the revolutionary Keratin XS technology. Powered by up to nine per cent repair concentrate + Keratin XS, L’Oréal Paris Total Repair 5 range offers a comprehensive solution for damaged hair. This technology replicates the hair’s natural cement by incorporating the smallest form of Keratin XS, which deeply penetrates the hair fibres for faster repair, ensuring stronger and healthier hair from the very first application.

    On the launch of the campaign, L’Oréal Paris India general manager Dario Zizzi expressed his vision stating, “We are delighted to present our latest Campaign for the Total Repair 5 range. This campaign underscores our commitment to providing science-backed products to our consumers and celebrating beauty in all its forms. Total Repair 5 is an iconic franchise and has been loved by consumers for more than a decade for its repairing properties. It continues to live up to its promise of “five problems, one solution” and thus remains a strong pillar in our portfolio. Through this campaign, we aim to inspire women across the country to embrace their hair confidently and trust L’Oréal Paris for expert care for their demanding hair needs. We firmly believe that every woman deserves the utmost care, and she is truly worth it!”

    The Total Repair 5 campaign will be launched across various digital platforms, television channels, social media platforms, in-store touchpoints and outdoor offering consumers an immersive and engaging experience.

  • Charged by Thums Up unveils new campaign featuring Aamir Khan and Darsheel Safary

    Charged by Thums Up unveils new campaign featuring Aamir Khan and Darsheel Safary

    Mumbai: Charged by Thums Up, the all-new beverage brand from The Coca-Cola Company, has unveiled its new campaign “Mind Charged, Body Charged,” featuring Aamir Khan and Darsheel Safary.

    Along with its new packaging and flavour, new Charged promises to deliver an unmatched drinking experience that leaves consumers invigorated, both in mind and body.

    Conceptualised by Ogilvy, the new Charged film features Aamir Khan and Darsheel Safary in a visually appealing narrative, with Aamir portraying various avatars throughout the film in larger-than-life situations. The creative is meant to show how Charged acts as the enabler to accomplish impossible, big achievements which require both physical agility & mental alertness. The campaign highlights the product’s invigorating effects, empowering Gen-Z to embrace and overcome life’s challenges.

    Talking about the campaign, Coca-Cola India and South-West Asia senior category director, sparkling flavors Tish Condeno said, “With the introduction of the new Strawberry variant of Charged by Thums Up, our aim is to continuously innovate, providing invigorating experiences to consumers. With this campaign, we are thrilled to welcome the legendary Aamir Khan back to the Coca-Cola family after 17 years, embodying the essence of Charged alongside Darsheel Safary, evoking a sense of nostalgia and excitement.”

    Aamir Khan, commenting on his association with the campaign, said, “It’s a really fun script, and I was really ‘charged’ by the concept, and I really enjoyed doing it. I’m happy to be a part of the Thums Up/Coke family. I am looking forward to the campaign going public and the audience response.”

    Darsheel Safary, commenting on the association said, “It’s an absolute honour to be associated with the legendary Aamir Khan and reuniting on the screen with him after 17 years post Taare Zameen Par. As a young individual, I’m thrilled to embody the spirit of Charged, inspiring others to embrace life with vigor and passion, just like the beverage itself.”

    Ogilvy India chief creative officer Sukesh Nayak said, “Mind charged, Body Charged is an anthem of possibilities. Aamir Khan and Darsheel reunite after 17 years to ignite a passion of being able to do anything and everything. Aamir was a delight to partner with and he truly pushed the team to go beyond the obvious. He has personally sat through each and every role and crafted them to perfection. Hat tip to Adavit Chandan, the director who made this vision come to life with such class and passion. Big thanks to the entire team who pushed all boundaries to make mind charged and body charged happen.”

    Charged by Thums Up continues to push boundaries, ensuring that its offerings resonate with evolving consumer preferences. The campaign will be rolled out on TV, digital and social.