ITV

Category: Ad Campaigns

  • Zomato introduces kurta for female delivery partners

    Zomato introduces kurta for female delivery partners

    Mumbai: Zomato, India’s food ordering and delivery platform, has announced a unique initiative to celebrate diversity and inclusivity with the introduction of kurtas as a delivery fleet outfit option for female delivery partners. Committed to creating an inclusive and holistically supportive ecosystem for all female delivery partners, this initiative focuses on empowering female delivery partners to expand their freedom and choose between a T-shirt and a kurta as per their comfort and preference.

    Female delivery partners often face challenges while navigating their roles on Indian roads, compounded by discomfort with the western-style t-shirts provided as delivery fleet outfit. Many of these partners resort to wearing these t-shirts over traditional attire like suits or sarees, resulting in discomfort throughout their workday. Understanding the importance of addressing these concerns, Zomato has prioritised the comfort and practicality of its female delivery partners and revamped the delivery fleet outfit, thereby providing the flexibility to choose.  With features like deep pockets on both sides and intricate embroidery, the kurta not only ensures functionality but also adds a touch of style for women on the go, thereby enhancing their overall work experience.

    In addition to the outfit redesign, Zomato has curated Women’s Day self care packages in collaboration with Blinkit partners Mamaearth, Aqualogica, L’Oréal Paris, and Pee Safe. Featuring skincare, beauty, and female hygiene products, these packages aim to support the well-being of Zomato’s female delivery partners.

    Preeti, a delivery partner from Delhi, shared her positive feedback on the newly introduced kurta, stating, “I am happy with the Kurti & the kit, it is comfortable and the embroidery makes it look very pretty.”

    Another delivery partner, Nandini, who has been part of Zomato’s team for over a year, expressed her satisfaction, mentioning, “The Kurti is very comfortable, especially for summers. Since it is full-sleeved, I won’t have to wear additional sun protection sleeves.”

    In the last few years, Zomato has made significant investments to ensure its delivery partners are safeguarded. With its female delivery partner onboarding programme, 2,000 plus inspiring women leverage the Zomato platform to participate in and earn from last mile deliveries. Maternity insurance and paid period leaves are some of the initiatives launched in the past to ensure well being of female delivery partners.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

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  • Coca-Cola brings ‘Coca-Cola Foodmarks’ in India, celebrating Raj Kapoor’s legacy

    Coca-Cola brings ‘Coca-Cola Foodmarks’ in India, celebrating Raj Kapoor’s legacy

    Mumbai: Coca-Cola India is thrilled to announce the launch of Coca-Cola Foodmarks in India, under its “A Recipe for Magic” global campaign. Inspired by the culture and created with the real magic of Coca‑Cola, ‘Coca-Cola Foodmarks” celebrates global “food landmarks”. These are destinations and experiences with a recipe of three key ingredients: the perfect moment, the perfect meal and an ice-cold Coca-Cola.

    As its global rollout, the launch event in India was held at Embassy restaurant, an iconic standout in Connaught Place in Delhi which brought the attendees back to the pivotal time of Hindi Cinema. It was graced by renowned Bollywood personalities, Janhvi Kapoor, Karisma Kapoor, who honored the legendary Raj Kapoor. The highlight was the timeless photograph of two icons, Raj Kapoor and bottle of Coke, both in one frame!

    The experience recreated Raj Kapoor’s on-set meal moments, inviting people to enter the golden age of Bollywood, the 1950s, through an immersive film set with tech-forward interactive moments using A.I. From filmy decor to special photo backdrops, stardom posters to a musical stairway, guests were treated to an interactive Coca-Cola experience. A regal entry by the Kapoor stars in vintage cars added to the overall charm of the evening. Local influencers and dignitaries were also present to experience the magic of Coca-Cola Foodmarks.

    The event spotlighted Raj Kapoor’s beloved Dal Makhani paired with ice-cold Coca-Cola, paying homage to his timeless tastes and traditions. This pairing will live on as part of the menu at The Embassy in New Delhi and guests coming to restaurant can try this as an offering.

    “We are thrilled to introduce Coca-Cola Foodmarks in India, a country known for its rich culinary heritage and vibrant food culture,” said Coca-Cola INSWA Sr director – marketing Kaushik Prasad. ” Coca-Cola Foodmarks embodies the essence of Coke that is to spread Real Magic of shared moments, cultural nuances and culinary excellence. We are excited to bring this experience offering patrons an opportunity to savor flavors while creating lasting memories.”

    As part of the campaign, Coca‑Cola will debut immersive, in-person experiences around the world, showcasing unique experiences, each inspired by an iconic cultural moment. From the time Marilyn Monroe was photographed enjoying a hot dog and a Coca-Cola from a New York City food cart to scenes captured in the Hong Kong film The God of Cookery, Coca-Cola will bring to life the diversity—and unity—of their recipes for magic.

  • Shisen Fox unveils its digital campaign ‘Holi Kab Hai?’

    Shisen Fox unveils its digital campaign ‘Holi Kab Hai?’

    Mumbai: Shisen Fox, a new-age premium unisex eyewear brand unveils its latest digital campaign, ‘Holi Kab Hai?’ focusing on the true spirit of Holi by making peoples’ faces colorful and joyous via sunglasses. The campaign is conceptualised by Glad U Came.

    While Holi is a festive occasion, many Holi colors contain harmful chemicals, posing significant risks to the eyes. Through this campaign, Shisen Fox advised consumers to be cautious. The digital ad starts with a montage of a group of friends wearing Shisen Fox sunglasses which is followed by splashes of colours on their faces leading up to the message: play Holi with precaution. From quirky colorful glares to vibrant sunglasses, Shisen Fox offers its customers to dive into the sphere with splash colors and celebrate Holi in style.

    Shisen Fox founder Salim Memon expressed, “At Shisen Fox, we believe in celebrating diversity and self-expression, and what better way to do so than through the prism of colors that Holi brings? It is a time of togetherness and celebration, and we wanted to capture that essence with our ‘Holi Kab Hai?’ campaign. Our collection features quirky glares and sunglasses perfect for the Holi season, allowing customers to express their unique style while embracing the festive spirit.”

    Shisen Fox’s colorful eyewear Holi campaign will be hosting virtual Holi-themed filters, events, and contests on its social media channels, inviting customers to participate and win exciting prizes. The ‘Holi Kab Hai?’ campaign also underscores Shisen Fox’s commitment to providing innovative eyewear solutions that seamlessly blend style, comfort, and functionality.

  • VisionSpring’s Livelihoods in Focus campaign aids agricultural workers and artisans with clear vision

    VisionSpring’s Livelihoods in Focus campaign aids agricultural workers and artisans with clear vision

    Mumbai: VisionSpring, the non-profit organisation accelerating the use of eyeglasses around the world, has brought together groups from across the tea sector for a landmark event unveiling their Livelihoods in Focus campaign. Livelihoods in Focus is a strategic initiative to unlock more than Rs 300 crore in income-earning potential this year by helping tea garden workers, artisans, and micro-entrepreneurs get the eyeglasses they need.

    At the event, VisionSpring announced new partnerships with Indian Tea Association, Luxmi Tea Co Pvt Ltd, Tea Promoters India, Tibetan Settlement Office, Saneki Weavers and All Assam India Small Tea Growers, through this association we seek to achieve 55 per cent vision correction through eye screening and dispensing of eyeglasses, expecting the first-time wearer ratio will be at 80 per cent. Together, the new partnerships will screen the vision of 50,000 people.

    This livelihoods in focus event brought together more than 100 senior leaders from the tea industry, government, corporations, NGOs, family foundations, and eye hospitals. Among them were:

    1   Rainforest Alliance consulting program coordinator India Harkirat Singh Sidhu

    2   Vision 2020 India president and Siliguri Greater Lions Eye Hospital, India CEO Dr Rajesh Saini

    3   Gorkhaland Territorial Administration executive director Samden Dupka

    VisionSpring announced that it has already screened the vision of more than 280,000 people, including more than 200,000 tea and coffee garden workers, through this initiative. To scale up Livelihoods in Focus, it invites partners from the tea industry, the non-profit sector, corporates, and the government to join the effort. With further support, VisionSpring will screen the vision of more than 1.5 million tea and coffee workers and artisans in Assam, West Bengal, Tamil Nadu, Kerala and Karnataka.

    Livelihoods in Focus, supported by the National Programme for Control of Blindness and Visual Impairment (NPCBVI), has the potential to create a substantial economic impact by enhancing the productivity of people working in visually intensive jobs. A 2018 study published in the Lancet, conducted with tea workers in Assam, found that eyeglasses unlocked productivity improvements of 21.7 per cent overall and a staggering 31.6 per cent increase for those over 50. This makes providing reading glasses the most effective health intervention for productivity in low- and middle-income communities.

    VisionSpring India board chair Narayanan Kumar said: “Clear vision isn’t merely about sight; it’s the cornerstone of opportunity, productivity, and dignity. For tea garden workers, whose livelihoods hinge on precision and efficiency, clear sight is not just a preference but a necessity. By equipping them with clear vision through eyeglasses, we are not simply correcting eyesight; we are empowering tea garden workers to unlock their full potential. In doing so, they become catalysts for progress, not only enriching their own lives but also fostering the prosperity of their communities and the country as a whole.”

    “We are thrilled with the overwhelming response to the project,” Rainforest Alliance consulting program coordinator India Harkirat Singh Sidhu said. “Clear vision not only enhances the overall well-being of hardworking tea garden workers but also holds the potential for transformative change in their lives. The efforts to prioritize and address clear vision, by VisionSpring Foundation, for tea garden workers are not just an investment in their individual health but a step towards fostering a healthier, more vibrant community. I wholeheartedly support and commend initiatives aimed at making clear vision a reality for tea garden workers, recognizing its profound significance in shaping a brighter, more productive and a healthier future for them.”

  • Livon’s #ExpressInStyle challenges the norms this International Women’s Day

    Livon’s #ExpressInStyle challenges the norms this International Women’s Day

    Mumbai: Livon, India’s hair serum brand, is breaking stereotypes this International Women’s Day with the launch of its digital campaign, Uncut with Livon – #ExpressInStyle. As a part of the brand’s unfiltered series, Uncut with Livon, delves into uncharted territory with a daring social experiment. The campaign questions stereotypes and societal bias on women’s appearance and hairstyles.

    Conceptualised and created by Brand David and Team Marico, the campaign by Livon showcases a social experiment where four panellists, from different walks of life, are tasked with guessing professions of four women based on their hairstyles. The four women are Mira Erda (race car driver), Indulekha (singer and rapper), Rooparna (stay-at-home mom), and Mallica (finance news reporter).

    The plot twist comes when the panel realizes that the four women have been privy to the judgements being passed on their appearances and professions. Little does the panel know that these women have defied traditional norms with their unconventional styles vis-à-vis their professions. Livon highlights this powerful moment, re-enforcing the need to break free from stereotypes and learnt biases on people’s appearances, in this case, based on unique, unconventional hairstyles.

    Livon’s digital intellectual property, Uncut With Livon, serves as a platform for raw and unfiltered conversations around exiting stereotypes and societal judgments. It aims to empower women to #ExpressInStyle unapologetically via their unique styles and personalities which is a quality rooted in Livon’s DNA. The uncensored series is committed to challenge social conditioning in its episodes and upcoming series in the future.

  • Tetley Green Tea takes a bold stand against nicknames based on ‘body types’

    Tetley Green Tea takes a bold stand against nicknames based on ‘body types’

    Mumbai: Tetley Green Tea Immune, one of the leading green tea brands in India, has released a compelling sequel to their last year’s successful campaign #everyBODYcan. This campaign continues the important conversation of looking beyond ‘surface-level’ fitness initiated earlier and takes on the endearing yet unwarranted nicknames given to people of various body types, based on how they look.  The new campaign ‘I am more than my nickname’ reinforces the thought that ‘you are more than your body type’. It urges people to not be constrained by their nickname, which has been given to them based on their physical appearance, as a name doesn’t define your abilities and how fit you are. Through this film Tetley continues to take another step to help women realize their inner potential keeping internal as well as external fitness in mind.

    We have a habit of giving seemingly ‘adorable’ nicknames to kids based on their physical appearance such as ‘Golu’, ‘Ladoo’ etc. Although they sound endearing and harmless, these stereotypical nicknames can sometimes end up hurting the kid’s self-belief. These nicknames can often serve as reminders telling them that they can’t do certain things if they are of a certain body type, forcing them to grow up and sometimes actually live up to these nicknames. The empowering film from Tetley challenges the biases that crop up because of such nicknames leading to inadvertent body shaming. The film showcases the story of one such woman with a nickname ‘Golu’ who grows up and does all that she sets out to do (against the perceived judgement of others), thus sending out a message that #everyBODYcan. It portrays ‘Golu’ being judged all her life based on her body type and her nickname and how the world around her stereotypes her to be capable or incapable of doing various things throughout her life. Yet we see how she overcomes all the judgments and leaves viewers empowered with the belief that they can do a lot more than what the people around may perceive that they are capable of. The film closes with a rousing battle cry from women of all body types holding a placard of the nicknames given to them, everyone who were told they can’t do something, saying– “My Body Can, Your Body Can, Every Body Can” sending out a message that they are more than their nickname and how they look like.

    Talking about the film, Tata Consumer Products president – packaged beverages (India and South Asia) Puneet Das said, “Tetley green tea is one of the leading players in the green tea segment in India and advocates feeling fit vs. just ‘looking fit’’. In that effort, we constantly innovate to bring differentiated offerings such as Tetley Green Tea Immune with added Vitamin C range. In the second edition of our #everyBODYcan campaign, we highlight the stereotypes that may seep in through ‘adorable sounding’ nicknames that are based on certain body types and are inadvertently given to the kids which would then become labels that they may live up to, affecting their confidence. This campaign yet again urges people to look beyond the body types/ surface level fitness and believe in themselves by focusing on feeling fit from inside out.”

    Lowe Lintas (South) head of creative Arpan Bhattacharyya said, “With the success and appreciation that #everyBODYcan received last year, we felt that it deserved a reprise. To take forward the idea that feeling fit isn’t only about looking fit, we found an interesting insight in the endearing nicknames that people often bestow upon kids. Golu, Teeli, Laddoo – each is a harmless nickname, inspired by a certain body type. Kids are identified by these nicknames. But these nicknames can become identities in themselves as well. A “Golu” loves to eat. But can’t run fast. A “Teeli” is petite. But can’t lift weights. And so on. Regardless of how true these typecasts are or how fit the owner of the nickname is or isn’t.  We wanted to urge women to be more than their nicknames. Because being fit isn’t only about looking fit. We hope this sequel serves as an empowering reminder to all the women that they are more than their body type and whatever be their nickname, they should believe that #everyBODYcan”.

  • TVS Motor Company launches ‘Miss.Represent’ campaign’s second phase

    TVS Motor Company launches ‘Miss.Represent’ campaign’s second phase

    Mumbai: While automotives are still largely known to be a man’s turf, The TVS Motor Company has been making conscientious efforts to shatter the barriers that have stopped women from being active participants in the automotive industry.

    In August last year, FCB Kinnect conceptualised a campaign for TVS Motor Company, titled ‘Miss.Represent’. This campaign was built on the idea that if young girls were empowered with a fair representation, they would grow to be more confident and start considering career options that they are conditioned to think are just for men.

    The first video from the campaign highlighted how gender stereotypes are present at the grassroots, with occupational charts widely used at schools, only showcasing male figures in esteemed fields like STEM (science, technology, engineering and mathematics), while women are portrayed in roles like that of a teacher, air hostess, nurse, etc.

    Statistics reveal that children’s career choices get influenced at as early as six years of age. This means that from an early age, girls that might have a natural inclination or skills for the STEM fields, might still find it very difficult to break out of their conditioning and pursue careers in these.  

    Although there are multiple solutions, the crucial one lies in changing the education system itself. The solution to a problem is in the problem itself.

    Hence, the second video from the campaign showcased the solution, which was the chart itself, but a lenticular one. The beauty of this chart is that when viewed from different angles, it displays both male and female in the same occupations.

    The campaign is not about leaving men out of these showcases, but also including women in the same roles.

    This small change can upturn the untapped resource that India is missing out on, by getting more women into the STEM fields.

    Being a brand that’s had immense success with leading an all-women research team and a 90 per cent engine assembly line, TVS Motor Company is still keen on hiring more women in their workforce.

    The brand will now take these lenticular charts to over 5000 schools across India.

    TVS Motor Company wants to build a world where every girl can dream, because when she can see, she DARES TO DREAM!

    The first phase of the campaign went live on 26 August, 2023, while the second phase went live on 8 March 2024.

    Speaking on the campaign, FCB Kinnect executive creative director Ashish Tambe said, “We’re trying to solve a business problem, but in a way that society itself changes. When a child sees a visual representation carrying such an obvious bias, it gets ingrained into their minds. we had to ensure that the term equality shines through the campaign, which is not about women, but about equality. After trying and testing a plethora of technologies, we figured that the solution had to be scalable. It’s a long-term effort that doesn’t just start and end on Women’s Day.”

  • Raj Diamonds celebrates Women’s Day with ‘Her Sparkle, Our Tribute” campaign

    Raj Diamonds celebrates Women’s Day with ‘Her Sparkle, Our Tribute” campaign

    Mumbai: Raj Diamonds, a renowned diamond jewellery brand based out of Bangalore, has launched the “Her Sparkle, Our Tribute” campaign, to commemorate Women’s Day 2024. In a series of seven captivating episodes, Raj Diamonds celebrates the multifaceted essence of womanhood.

    Through a combination of personal narratives, heartfelt testimonials, and insightful discussions, “Her Sparkle, Our Tribute” highlights the multifaceted roles women play in both personal and professional spheres. From the cherished memories of gifting diamond jewellery to the profound moments of inspiration drawn from the women in our lives, each episode offers a glimpse into the beauty, strength and resilience of womanhood.

    A special episode also celebrates the women of Raj Diamonds. From the boardroom to the design studio, it highlights the remarkable contributions of women in every aspect of the company. Through their dedication and passion, they embody the spirit of empowerment that defines modern Indian women. Subsequent episodes delve into the diverse roles women embody, including those of mothers, wives, daughters, and professionals, highlighting their strength, grace, and spirit.

    Raj Diamonds MD Eshwar Surana said,” With this campaign, we celebrate the dynamic roles women play in their day-to-day lives. It is extremely heartening to see women juggling multiple hats with grace and determination. Raj Diamonds has always been an advocate for women’s empowerment, recognising the invaluable contributions they make to our society and beyond. We are committed to contributing and working towards a future where gender is no longer an obstruction to success.”

    A unique series of videos, the campaign includes men reflecting on their experiences with the women in their lives. Through candid interviews and heartfelt conversations, viewers gain a deeper understanding of the profound impact women have on shaping our world.

  • Slice launches its first-ever campaign ‘Ras Aisa Ki Bas Na Chalega’

    Slice launches its first-ever campaign ‘Ras Aisa Ki Bas Na Chalega’

    Mumbai: In a bid to enthral consumers with an unparalleled mango experience and temptation, Slice, has unveiled its first-ever campaign featuring its newly appointed brand ambassador and Lady Superstar, Nayanthara. The enchanting summer campaign, ‘Ras Aisa Ki Bas Na Chalega’ aims to solidify Slice’s position as the ultimate companion for fulfilling insatiable mango cravings. Through a spell-binding TVC, it underscores Slice’s irresistible allure, capturing its resemblance to the authentic mango experience in its full uninhibited splendour. With this campaign, the brand seeks to strengthen its connection with consumers in southern India by leveraging Nayanthara’s widespread appeal in the markets.

    The TVC opens with Nayanthara, adorned in elegance, preparing to depart for an event, her gaze fixed upon the mirror. As she makes her decision to step out, a captivating display of mangoes and glistening Slice® bottles captures her attention. With an enticing smile, she grasps a bottle and indulges in it with uninhibited pleasure. Despite the messy juices cascading down her hands, Nayanthara savours the succulent flavour of Slice without hesitation and completely immersed in the mango-like experience. Amidst this, her friends call to remind her of the event, but they too are drawn to the mesmerizing scene, asking for a taste of Slice and ultimately succumbing to the irresistible allure of authentic mango-like indulgence. The TVC revels in the delightful messiness and pure indulgence of enjoying a mango, underscoring how Slice captures the essence of this experience.

    Speaking on the campaign, PepsiCo India associate director, Slice and Tropicana Anuj Goyal said, “As a brand, Slice holds deep reverence within the Indian market, dedicated to delivering the most authentic mango experience. Our newest summer campaign embodies the quintessential Slice ethos of savouring the mango journey without any inhibitions. In line with this, we are thrilled to introduce our first-ever TVC with our new brand ambassador Nayanthara. With a targeted effort to expand our market presence in the South, Nayanthara, India’s ‘Lady Superstar,’ was a perfect embodiment of the brand’s philosophy with her charming persona and massive fan base. Through our campaign, our goal is to emphasize Slice’s irresistible mango allure, drawing parallels to the delightful messiness and sheer indulgence of mango consumption. We are optimistic that our consumers will enjoy the pure-mango bliss, and their experience will be further elevated with the lively screen presence of Nayanthara.”

    Commenting on the film, the actress and Slice’s brand ambassador, Nayanthara said, “I am absolutely thrilled to partner with Slice, a brand that holds a special place in my heart as one of my personal favorites, offering an authentic mango experience on-the-go. Filming this campaign was an absolute pleasure for me, as it captured exactly how I love to indulge in mangoes – fully immersed in the experience. From start to finish, it’s been an incredibly enjoyable journey. I can’t wait for my fans to see the film and indulge in the irresistible mango experience without any inhibitions just like I did.”

    The new Slice TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign. Slice is available in single and multiple-serve packs across all modern and traditional retail outlets in India, as well as on leading e-commerce platforms.

    *Slice’s position of being the thickest and tastiest mango drink in India has been corroborated through a study by Nielsen IG.

  • Terribly Tiny Tales unveils ‘Journeys’: Short films anthology, driven by Maruti Suzuki Arena

    Terribly Tiny Tales unveils ‘Journeys’: Short films anthology, driven by Maruti Suzuki Arena

    Mumbai: Terribly Tiny Tales (TTT), the acclaimed storytelling platform, is delighted to launch a powerful anthology of short films called ‘Journeys’ powered by Maruti Suzuki Arena.

    Enabled by Lintas CEX, Journeys promises to be a riveting ride.

    Marking the launch on Women’s Day is a special webisode where four prolific women filmmakers along with Maruti Suzuki India’s ED, Shashank Srivastava talk about Journeys, in this special 20-minute roundtable discussion full of inspiring conversations.

    The highly popular platform of TTT brings forth four eminent women directors – Alankrita Shrivastava, Sonam Nair, Tahira Kashyap, and Tanuja Chandra – who engage in a candid conversation hosted by renowned presenter Gaurav Kapur. Shashank Srivastava, Executive Director – Sales and Marketing, Maruti Suzuki India, also joins the discussion.

    This insightful webisode serves as a springboard for Journeys, which will see four short films directed by the featured filmmakers released on the TTT YouTube channel in the coming weeks. Each film delves into the diverse experiences of women, capturing their stories of sisterhood, freedom, and joy.

    The round table video aims to delve into the inspiring journeys of the four women directors and their experiences in the filmmaking industry. Shrivastava’s invaluable insights into the “Joy of Mobility” and the evolving role of women in the automotive sector add depth to the discussion, highlighting the synergy between storytelling and Maruti Suzuki Arena’s commitment to empowering women.

    Terribly Tiny Tales founder & CEO Anuj Gosalia expressed his excitement for the collaboration, stating, “Partnering with Maruti Suzuki Arena marks a significant milestone for TTT. ‘Journeys’ goes beyond celebrating the remarkable achievements of these four talented women directors. It’s about amplifying their unique voices and perspectives, showcasing the power they hold to shape narratives and inspire others. We’re excited to work with Shashank and

    the team at Maruti Suzuki Arena, along with the powerhouse team at Lowe Lintas to bring Journeys to screen.”

    “We believe storytelling can foster empathy, spark dialogue, and ultimately drive positive change in the world. ‘Journeys’ is a testament to this belief, and we’re stoked to embark on this journey alongside a brand like Maruti Suzuki Arena, who shares our commitment to empowerment and inclusivity.”

    Targeting a diverse audience, including young adults, especially women (18-35), fans of the featured directors, aspiring filmmakers, and cinephiles, the webisode promises to captivate viewers with its engaging dialogue and thought-provoking narratives. This initiative invites all to join the conversation and experience the unique perspectives shared by the women directors during the roundtable discussion.

    Speaking on the collaboration, Lintas CEX creative lead Vasudha Misra, said, “Opportunities to women usually come with conditions attached. With caveats. With a ‘do what you want with this while we do the rest’. Opportunities, so to speak, with the handbrake on. Well, we took it off. And handed control, all of it, to 4 women directors. Not to work on our scripts, but to create their own stories. Direct them in their own way. And then bring it to the table. Imagine what women can do if they are given the opportunity? We got tired of imagining.”

    Maruti Suzuki India Sr. executive officer – sales and marketing Shashank Srivastava said, “We, at Maruti Suzuki Arena, are honoured to collaborate with Terribly Tiny Tales on the impactful ‘Journeys’ initiative, championing the extraordinary talent and ingenuity of women filmmakers. Through this partnership, we strive to uplift and inspire audiences, recognizing the transformative power of storytelling in driving positive change.”

    The round table video will premiere on TTT’s YouTube channel on 8th March 2024, coinciding with International Women’s Day, while the first short film directed by Sonam Nair is set to release on 21st March 2024. Subsequent films will follow on a weekly or bi-weekly basis, offering audiences a diverse range of stories celebrating the essence of womanhood.

    As TTT embarks on this exciting new journey with the Maruti Suzuki Arena, audiences can expect a series of compelling narratives that resonate with the spirit of empowerment and inclusivity. Stay tuned for more updates and join us in celebrating the power of storytelling this International Women’s Day with Terribly Tiny Tales and Maruti Suzuki Arena.