ITV

Category: Ad Campaigns

  • Panasonic’s new GREEN IMPACT campaign calls for people to ‘Push for Change’

    Panasonic’s new GREEN IMPACT campaign calls for people to ‘Push for Change’

    Mumbai: Panasonic Life Solutions India (PLSIND) – a leading diversified technology company today announced its new GREEN IMPACT campaign – Push for Change – encouraging youth to pledge for a better tomorrow. Through a series of hard-hitting films painting a dystopian future for younger generation, the campaign aims to draw attention and encourage individuals to commit to a brighter future. Every pledge received under the campaign will result in Panasonic planting a tree, contributing directly to a greener and more sustainable tomorrow. The campaign is aligned with Panasonic’s GREEN IMPACT initiative – aimed at reducing CO2 emissions by more than 300 million tons globally by 2050.

    PLSIND head, Marcom & Brand, Panasonic marketing India Dhiraj Sharma said, “Push for Change campaign has been designed specifically to draw individual and communities’ attention to contribute towards building a greener future. Taking a compelling storytelling route, we aim to create a sense of urgency amongst today’s Gen Z and millennials and showcase Panasonic’s commitment towards sustainability and creating a more sustainable future by encouraging individuals to act as agents of change.”

    The ‘Push for Change’ is the first project driven by fusion of Generative AI with live action performances to create a series of compelling videos depicting children’s lives in the 2090s. The first video portrays Niran’s life, wherein he yearns for a real pet as many species have become extinct due to climate change resulting in a bleak future where children can no longer have pets as companions. The second video explores Elara’s simulated life, where she never got the opportunity to witness marine species such as whales that once existed. The third video showcases Xavian’s future, where spending time outside has become unimaginable due to rising temperatures making outdoor spaces unhealthy, confining him to play within the boundaries of artificial outdoor environments.

    In addition to these videos, Panasonic unveiled its global campaign video, emphasizing the brand’s commitment towards fostering an eco-friendly future. This involves developing and implementing green technologies and solutions across various sectors, including businesses, travel, homes, and daily life. The Panasonic GREEN IMPACT initiative not only encourages individuals to pledge their support for a brighter tomorrow but also inspires them to contribute significantly towards a more sustainable future. Panasonic has continually strived to drive eco-consciousness awareness through innovative and engaging initiatives such as #DiwaliWaliSafai and #WelcomeToAdulthood to promote not only sustainable practices but also foster eco-friendly practices through active engagement with our customers and communities.

  • OLX challenges gender roles with its latest Women’s Day campaign

    OLX challenges gender roles with its latest Women’s Day campaign

    Mumbai: Celebrating the indomitable spirit of women, OLX, a leading online marketplace, launched a thought-provoking campaign aimed at redefining gender roles.

    Titled “Products aur Profession ka koi gender nahi hota hai,” the campaign takes a bold stance against entrenched stereotypes by questioning conventional perceptions of women’s roles in society

    In a series of captivating reels shared on Instagram, OLX confronts viewers with a simple yet powerful message: gender should never dictate one’s identity as a driver, biker, or fitness enthusiast.

    The concept has been conceptualised by Social Panga, OLX’s creative and digital marketing agency partner.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by OLX India (@olx_india)

     

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by OLX India (@olx_india)

     

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by OLX India (@olx_india)

     

    Reflecting on the campaign, OLX chief business officer Siddharth Agrawal said, “Diversity, Equity and Inclusion have always been at the heart of OLX’s ethos. We’ve fostered a culture that not only embraces individuality but also leverages diverse perspectives to drive innovation. This campaign is a testament to our commitment to challenging societal norms and promoting inclusivity. Social Panga helped us seamlessly execute this campaign and build a strong narrative to deliver this message.”

    Social Panga co-founder Himanshu Arora said, “We are delighted to be part of a campaign we truly believe in. We are grateful to OLX for giving us this opportunity and to our team, who did a fantastic job. We at Social Panga firmly believe in the power of women, and it is no surprise that the campaign has received a great response across our audiences.”

    Through this groundbreaking collaboration, OLX aspires to spark meaningful conversations and inspire positive societal change, one reel at a time.

  • Valvoline India kickstarts fourth edition of Mechanics’ month campaign

    Valvoline India kickstarts fourth edition of Mechanics’ month campaign

    Mumbai: Valvoline Cummins Private Ltd (“Valvoline Cummins”), the pioneer in engine oil manufacturing and a prominent global lubricant provider driving innovation in mobility, has officially commenced the 4th edition of its Mechanics’ Month campaign, both globally and in India. This year’s campaign, themed ‘Mechanics Make the World Better,’ is aimed at honouring the efforts of mechanics and expressing gratitude for their indispensable role in keeping society functioning smoothly. The brand dedicates the month of March and ongoing efforts throughout the year to celebrate and empower mechanics, whose invaluable work enhances our lives in numerous ways.

    The focus of this year’s initiative by Valvoline Cummins is to highlight the significant contribution of mechanics in enhancing the world’s functionality by ensuring the efficient operation of engines and vehicles. Through this campaign, Valvoline aims to inspire widespread participation in acknowledging and appreciating mechanics worldwide. Mechanics are instrumental in maintaining vehicles at their optimal performance levels, consistently demonstrating their expertise and dedication, often in demanding situations and at unconventional hours. They stand as the unsung heroes behind the smooth operation of every vehicle, serving as the backbone of the automotive industry.

    Valvoline Cummins encourages individuals to join in this month-long celebration by expressing gratitude to their trusted mechanics for their unwavering commitment. The campaign will utilize various mass media platforms such as radio, digital channels, and on-ground activities to raise awareness about the invaluable contributions of mechanics and encourage people to convey heartfelt messages to their local mechanics.

    As part of its ongoing Muskaan Scholarship program, Valvoline is extending educational support to children of truck drivers, mechanics, and underserved communities. The scholarship program, catering to students from 9th to 12th grade, aims to facilitate their academic pursuits. Notably, scholarship recipients will receive mentorship from company employees, who will dedicate their time to provide guidance beyond academic realms. To date, the scholarship has benefitted 3500+ children, with plans for further expansion.

    Valvoline Cummins marketing head  Ipshita Chowdhury remarked, “Last year, our focus was on recognizing mechanics’ pivotal role in sustaining societal functions. In 2024, we aspire to express gratitude to mechanics and inspire others to do the same, recognizing their indispensable role in ensuring the seamless functioning of our lives.”

    Valvoline Cummins managing director Sandeep Kalia expressed enthusiasm for the fourth edition of Mechanics’ Month, stating, “We are delighted to launch the fourth edition of Mechanics’ Month, collaborating with mechanic professionals to celebrate their contributions to the automotive industry and recognize their vital role in keeping our engines running smoothly. In today’s fast-paced world, it’s imperative that we acknowledge and appreciate the efforts of mechanics in ensuring vehicle safety and performance, thus sustaining our way of life. Through these initiatives, we aim to raise awareness among consumers and express our heartfelt appreciation to mechanics for their dedicated service.” 

  • LehLah’s latest campaign with Athiya Shetty unveils exclusive closet access

    LehLah’s latest campaign with Athiya Shetty unveils exclusive closet access

    Mumbai: LehLah, a fashion-tech platform, has announced its latest collaboration with Bollywood sensation and fashion icon, Athiya Shetty. In an exciting endeavour, LehLah is set to unveil exclusive pieces from Athiya’s wardrobe exclusively on its app, granting users access to her unique style in a campaign titled ‘Your Closet.’

    Continuing their successful partnership, LehLah launches another campaign featuring Athiya Shetty. In this new video, Athiya personally invites users to explore her curated collection, making it easy for them to adopt her iconic style through the LehLah app. For the first time, users can shop directly from Athiya’s closet, adding a unique touch to their wardrobe while supporting a worthy cause.

    In a heartfelt gesture, the proceeds from this collaboration will be directed towards Vipla Foundation, supporting their noble cause of empowering women and children.

     

     

    Commenting on her collaboration for the campaign, Athiya Shetty said, “I am thrilled to share a part of my personal style journey with everyone through LehLah. Fashion is not just about what you wear, but how it makes you feel, and I hope my pre-loved fashion collection inspires confidence and individuality in all who explore it on the app.”

    LehLah, founder Ashna Ruia further added, “Collaborating with Athiya has been an absolute joy. Her innate sense of style and commitment to empowering others aligns perfectly with LehLah’s ethos. Together, we are not just offering fashion; we’re fostering a community of self-expression and support, all while contributing to a cause close to our hearts.”

    LehLah continues to lead the way in fashion-tech innovation, delivering unparalleled access to exclusive styles and personalised experiences.

  • Saffola Masala Oats launches new campaign

    Saffola Masala Oats launches new campaign

    Mumbai: Saffola Oats, an Oats brand, from the house of Marico Ltd announced the launch of a new campaign for its flavoured Oats range. As a part of the campaign, there are four innovative ad films staging a different scenario of snacking urges amongst a diverse consumer segment. The campaign attempts to showcase how Saffola Masala Oats offers a healthier and tasty go-to snack with a variety of delicious flavours for their anytime-of-the-day snacking moments.

    In the hustle of today’s fast-paced lifestyles, consumers are forever in pursuit of snacks that effortlessly match their emotional cravings. Yet, when faced with options towards the unhealthy side, a moment of conscious decision-making becomes evident, with a preference for something that seamlessly combines health and taste. The four films, conceptualized by Mullen Lintas, tap into this very consumer insight. It showcases how Saffola Masala Oats caters to multiple consumer needs across different occasions, each offering a glimpse into diverse snacking moments in their everyday life. From a busy mother searching for the perfect yet healthy snack to satisfy her child, to a working professional struggling to find a nutritious breakfast amidst a hectic schedule, each film addresses a unique snacking challenge. Be it a spicy gossip exchange between a mother-in-law and daughter-in-law or a bunch of young friends looking to eat something quickly in the late evenings, there exists a flavour tailor-made for every individual and every specific moment. The campaign cleverly springboards the entire brand’s narrative by using the pop-culture phrase “….se yaad aaya…” and beautifully lands on its proposition – “Bindaas Saffola Masala Oats bana, Dil ko na kar mana!”

    Going beyond the captivating films, to cater to a wider range of taste buds and snacking occasions, Saffola Masala Oats has also unveiled four exciting new gourmet flavours. These include sweet-flavoured oats Nutty Chocolate, Apple N’ almonds while also expanding the portfolio of savoury oats with the launch of new variants such as Spicy Mexicana and Cheesy Italiaa.

    Speaking of the brand’s latest campaign, Marico Ltd chief operating officer of India & Foods Business, Vaibhav Bhanchawat said, ”We understand the dynamic needs of today’s consumers and aim to offer a delightful and tasty alternative for every moment, from the crack of dawn to late-night hunger pangs. We aspire to be a part of our consumers’ everyday moments, making Saffola Masala Oats a companion for every palate and every time.’’

    ‘’The brand films beautifully showcase the cohorts at any time of the day. The ad films beautifully showcase the urge for healthy snacking among diverse consumers. It also brilliantly captures the essence of our brand proposition – ‘ Bindaas Saffola Masala Oats bana, Dil ko na kar mana!’ as we strive to become the go-to choice for those who seek both health and taste in their snacks.” he adds.

    “Words are memory triggers, and our brains leap to associate them with unconnected things that we care about. Truth is, all of us care about food. And while our immediate instinct might be to indulge, our inner ‘voice of reason’ often holds us back. The mental tug-of-war between taste and health, craving and denial, is charmingly human. Every brand needs a rallying cry, and ‘Dil ko na kar mana’ is Saffola Masala Oats telling foodies everywhere that they’re in good hands. Our campaign of digital-first 20 seconders shows how the dilemma meets its delicious end with the new range of Saffola Masala Oats,” said Mullen Lintas chief creative officer Ram Cobain.

    The 360-degree campaign will be launched on Television, YouTube and OTT platforms and will further be amplified across social media platforms.

  • Pepsi unveils ‘Yeh Dil Maange More’ campaign

    Pepsi unveils ‘Yeh Dil Maange More’ campaign

    Mumbai: In a monumental celebration of its 125th birthday in India, Pepsi is set to redefine the future while paying homage to its legendary past. As the iconic beverage brand commemorates over a century at the heart of pop culture, it unveils a striking new global branding in India that seamlessly fuses the essence of its rich heritage with a contemporary vision. Simultaneously, Pepsi is set to take India by storm by launching its all-new campaign – Yeh Dil Maange More, featuring the versatile and dynamic brand ambassador Ranveer Singh. This dual celebration encapsulates not only a quasquicentennial milestone but also a bold step into the next era of Pepsi’s iconic journey.

    Since its inception Pepsi has evolved into one of the most iconic global consumer brands with Pop culture and enjoyment being at its core. ‘Yeh Dil Maange More’ is a timeless sentiment that is more relevant today than ever before with this generation challenging conventions; agitating the status quo by breaking age-old societal norms and redefining what success and happiness means to them. Be it their nonchalant attitude towards societal judgements, carving out a path to follow their passions, or even their audacious dance moves on reels, this generation lives life on their own terms and Pepsi is here for it.

    Through compelling narratives and Ranveer Singh’s infectious energy, Pepsi inspires everyone to believe in their heart’s desires and seize boundless opportunities. This TVC exalts the raw power of marching to your own beat and trusting your gut instincts; to defy conventions and go for ‘More’. It encourages the youth to embrace daring dreams and strive for the extraordinary because, in a world brimming with possibilities, settling for less is never an option.

    Opening with a universal truth about the conflict between personal passions and societal expectations, the compelling TVC, featuring the Pop Culture and Youth Icon Ranveer Singh, motivates young individuals to overcome reservations, and embrace their fervor, enthusiasm, and distinctive qualities. The film becomes a rallying cry for the youth, urging them to defy societal norms and revel in their passion, spirit, and uniqueness. Life and society may throw curveballs, but the stirring TVC dares the youth to drown out the noise and follow the voice of their heart; the only voice that tells you to do what really matters to you. The crescendo – A resounding ‘Yeh Dil Maange More,’ sealing the deal on a rebellious celebration of individuality.

    Speaking on ‘Yeh Dil Maange More’, PepsiCo India category lead, Pepsi Cola Shailja Joshi commented, “Yeh Dil Maange More is more than a campaign; it’s a cultural phenomenon etched in the hearts of Pepsi lovers. As we embark on this journey, Pepsi invites everyone to savor the taste of this timeless sentiment and embrace the exciting evolution that lies ahead. Ranveer Singh is the perfect ambassador to lead the charge, this iconic campaign celebrating our enduring connection with India and paying homage to the timeless pursuit of ‘more’. Through ‘Yeh Dil Maange More’, we aim to honor the youth of India who relentlessly strive for greater aspirations, encouraging them to heed their heart’s desires and aspirations, despite the limiting voices in their heads. It’s not just about celebrating our past but creating a vibrant future for the brand. Our new global branding is a symbolic fusion of our rich legacy and a dynamic future, resonating with consumers across the globe. We are excited to share this with our consumers across generations.”

    Commenting on the new campaign, Ranveer Singh said, “Being a part of Yeh Dil Maange More is a professional milestone for me. It’s a journey to my roots, to the time when I, like many others, grew up against the backdrop of this iconic campaign. I vividly remember being struck by its energy, its vibe, and its call for ‘more.’ Today, to have the opportunity to not only recreate but redefine this legendary campaign in a way that resonates with me, and the pulse of today’s generation is truly exhilarating. It’s not just about reliving the past; it’s about giving it a contemporary twist, staying true to the spirit of ‘more,’ and celebrating the timeless essence that has inspired us all.”

    The new Pepsi campaign and TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign. Pepsi, with its new brand identity, is on shelves now in single/multi-serve packs across modern and traditional retail outlets as well as on leading e-commerce platforms. 

  • Brand Harvest partners with Carbon Black Films to create LG’s brand campaign

    Brand Harvest partners with Carbon Black Films to create LG’s brand campaign

    Mumbai: In a strategic partnership, Brand Harvest, a leading brand strategy and design company, collaborated with Carbon Black Films to propel LG’s brand campaign to new heights. LG, renowned for its 125-year legacy as a specialist of hing production, takes a significant step to enhance its brand presence by introducing a new array of pure and blended spices.

    Since its inception in 1894, Laljee Godhoo & Co has epitomized quality in every aspect of its hing production. Rooted in a deep respect for raw materials, LG’s journey resonates with generations of Indian consumers. This commitment to excellence is reflected in every part of the process, from sourcing to grounding and packaging, where world-class quality protocols and technology work in tandem to deliver the distinctive LG Hing flavour.

    LG partner Riddhi Merchant emphasized, “Living up to this legacy is the single most important drive for the leadership team. When the idea of extending the portfolio came up, the most critical question was the ability to deliver the same level of quality the consumers of our Hing has been used to and more importantly the brand narrative has to carry the LG legacy forward. The company has literally evolved alongside Indian kitchen across generations.”

    Drawing on over a century of expertise, LG introduces a diverse range of spices meticulously crafted to delight the Indian palate. Through extensive efforts spanning thousands of man-hours across India, the teams have worked to understand the unique Indian palate and taste. From sourcing premium ingredients to employing cutting-edge technology, each spice undergoes rigorous processes to ensure unparalleled flavor, aroma, and visual appeal.

    The new lineup includes five pure spices – coriander, cumin, red chilli, Kashmiri chilli, and turmeric, alongside six blended spices – Garam Masala, Biryani Masala, Chicken Masala, Mutton Masala, Rasam Masala, and Sambhar Masala.

    This expansion underscores LG’s commitment to play a pivotal role in Indian kitchens, fostering a renewed set of culinary associations. To maintain alignment with its rich legacy, LG collaborated with Brand Harvest Consultancy for consumer research, strategy, and brand design.

    According to the founder of the agency Ram Gudipati, “It’s important that the expansion does not dilute the core attributes but rather strengthens the associations. To achieve this, a strategic communication has been planned for the launch. The story of India’s unique love for food, it’s mannerisms and expressions have been captured to bring alive the brand’s lasting cultural and culinary associations”

    As per Carbon Black films director John Francis, “It was important to capture the emotions we choose to showcase a montage film capturing the essence of people relishing tasty food and that is akin to what LG stands for.”

    Partner Hina Bimal, representing LG said, “LG always looks for high quality, raw materials sourcing, blending, processes, taste, and aroma. We are leaving no stone unturned to ensure that this new range of spices finds its place in the homes and hearts of India.”

  • Bombae is breaking the hairarchy yet again, one hairy ad at a time!

    Bombae is breaking the hairarchy yet again, one hairy ad at a time!

    Mumbai: Bombae, the trailblazing brand known for its audacious approach to social norms, is once again challenging conventions with its latest campaign: “Breaking the Hairarchy, One Hairy Ad at a Time.” In a world where traditional beauty standards have dictated unrealistic expectations for far too long, Bombae is on a mission to disrupt the status quo. With their latest initiative, they aim to spark a much-needed conversation about the portrayal of women’s body hair in media and advertising.

    Remember those mischievous days of childhood; giggling as we scribbled moustaches on magazine models?  Little did we know our silly doodles stemmed from something deeper – a world obsessed with defining beauty within a narrow box. Today, as adults, we understand that judging someone based on a strand of hair or lack thereof is, well, a bit like judging a book by its cover (and a pretty boring cover at that!). But the truth is, those beauty standards we mocked as kids still linger. Body hair on women?  

    Parlour didis. Movies and ads. The patriarchy. Everyone’s got one thing to say:

    Whisper it quietly->Body hair is gross -> Women shouldn’t have any -> Conform to this norm.

    Bombae’s campaign challenges the pervasive notion that body hair on women is taboo or undesirable. By reimagining popular advertisements to feature women with visible body hair, Bombae aims to celebrate the natural beauty of all individuals and break down outdated stereotypes.

    Bombae chief business officer Siddha Jain said, “Yeah, we’re not a fan of the current situation. So, we want to change this conversation by changing the game. For many forms of representation around us, the portrayal of women’s body hair still remains hidden, creating a disconnect between reality and what we see splashed across billboards. And so we want to show ads in a way that haven’t been shown before in an effort to stay true to the promise of being bold, honest and irreverent in everything we do. We invite brands to come recreate their ads with us! Because when we see women in their natural selves, unafraid and empowered, that’s a message worth amplifying. Let’s recreate ads together with a fuzz of moustache and touch of hair arms, to showcase the world they are as beautiful and as sexy. Break the mold with us. DM us on Instagram, and we beautifully retouch it with hair, and we put it up as a collab post!”

    The idea of this initiative is to recreate some ads by adding body hair to them – to show the world that a leg fuzz or an underarm with a touch of shade is just as powerful, just as sexy, just as worthy of being showcased. This is where Bombae breaks the ice and all the stereotypes around women’s hair and hair removal.

  • CashKaro launches ThinkWomen campaign

    CashKaro launches ThinkWomen campaign

    Mumbai: As International Women’s Day draws near, CashKaro announced its landmark campaign, “ThinkWomen”, dedicated to recognising and honouring the impactful leadership roles of female founders. Slated to go live on 8 March 2024, CashKaro’s “ThinkWomen” campaign encourages brands to participate by changing their profile pictures to an image of their female founder, for the day. The initiative stands for a powerful tribute, highlighting the resilience, and brilliance of women leaders championing India’s journey towards a more inclusive and diverse business landscape.

    This campaign uses a powerful story to show how Indian businesses are changing. It highlights the growing number of women leaders, shattering the image of a male-dominated world. By showcasing this rise in female power, the campaign emphasises the strong voices women now have in shaping the future of India’s business landscape.

    Commenting on this initiative, CashKaro & EarnKaro co-founder Swati Bhargava said, “International Women’s Day marks a celebration of women’s competence and achievements across diverse realms. Our ThinkWomen campaign is not just a tribute but a rallying call to empower women in all aspects of life. Their multifaceted qualities, unwavering determination, commitment, and pursuit of excellence equip them as effective decision-makers, including in entrepreneurship. This initiative celebrates the extraordinary potential of women and aims to inspire more ladies to embrace leadership roles confidently.”

    CashKaro has extended an invitation to prominent brands such as Nykaa, SUGAR Cosmetics, Mamaearth, Kiro Beauty, and VLCC, all of which enjoy the leadership of eminent businesswomen, to participate in this exciting initiative. The aim is for some of the country’s most outstanding brands to collectively recognize the indispensable role of women in the booming startup ecosystem and beyond. Through this campaign, CashKaro urges the business community to collectively honour the contributions of women leaders, in shaping the future of our entrepreneurial and economic landscapes.

    The campaign has been launched across the brand’s social media properties including Instagram, Twitter, and YouTube handles.

    Facebook:https://fb.watch/qE0ApXWkGi/

    Linkedin: https://www.linkedin.com/feed/update/urn:li:ugcPost:7171054738396884993/

    Twitter: https://twitter.com/Cashkarocom/status/1765310379331092632

    Instagram: https://www.instagram.com/reel/C4K8n0tLgOl/?hl=en

    Youtube: https://youtu.be/d95EZweRlok 

  • Decathlon India’s ‘Play Your Own Way’ campaign inspires women in sports

    Decathlon India’s ‘Play Your Own Way’ campaign inspires women in sports

    Mumbai: As the world prepares to celebrate International Women’s Day, Decathlon India is set to introduce the 2.0 edition of the ‘Play Your Own Way’ campaign, promoting inclusivity and empowerment for women of all ages, backgrounds, and sizes. The campaign celebrates each woman’s unique journey towards a healthier and happier lifestyle, whether it is taking up a new sport, setting fitness objectives, or simply enjoying the freedom of movement.

    Through a series of engaging events and activities, Decathlon India aims to encourage 50,000 women across the country to discover the joy of an active lifestyle and the sense of empowerment that comes with it.

    ●    Various citywide events include Women’s Day runs, exclusive women’s cycling, fitness activities, Zumba, and badminton across Mumbai, Bengaluru, and Delhi.

    ●    Additionally, interactive challenges are being organized in major stores across India, providing something for all women to step out of their houses, enjoy, and participate in.

    ●    The campaign comes to life through a captivating video by Decathlon, showcasing women defying expectations and embracing their individuality through sports.

    •        This video serves as a call to action, emphasizing that sports are not about conforming, but about celebrating your unique journey and defining your own success.
    •        It aims to ignite a spark in viewers, urging them to break free from stereotypes and experience life on their own terms.

    ●    Additionally, the brand proudly features testimonials from its eminent women teammates across India in the form of a vox-pop video, exemplifying Decathlon’s belief that change begins from within.

    ●    Decathlon also launched an ad audio challenge for everyone to participate in during the women’s day week:

    ●    Through this campaign, Decathlon also invites women to work with them and join their team #HERoesofDecathlon

    Decathlon empowers women in sports with a diverse range of products, including swimwear tailored for all sizes and versatile cardio athleisure wear. Whether it’s running shoes for optimal performance, surfing swimwear for water enthusiasts, or durable hiking gear, Decathlon ensures women have access to high-quality tools, fostering inclusivity and excellence.

    “At Decathlon India, we are committed to nurturing a culture of inclusivity and empowerment, where every individual, regardless of gender, feels valued and supported in their pursuit of an active lifestyle. The ‘Play Your Own Way’ campaign is not just a celebration of women in sports; it is a testament to our unwavering belief in the transformative power of sports to uplift and inspire. Through this campaign, we aim to challenge stereotypes, break down barriers, and create a more inclusive environment where women feel empowered to define their own paths to success,” said Decathlon India country people leader Piyush Khattar.