ITV

Category: Ad Campaigns

  • Upakarma Ayurveda unveils ad campaign featuring The Great Khali

    Upakarma Ayurveda unveils ad campaign featuring The Great Khali

    Mumbai: Upakarma Ayurveda, a Mankind Group company celebrated for its steadfast commitment to purity and efficacy in Ayurvedic products, is thrilled to announce the launch of its innovative advertising campaign. Focusing on its flagship product, Pure Shilajit Resin, this endeavour aims at deepening connections with Indian audiences through a creative alliance with the iconic Indian global star, The Great Khali, talking about the menace of deep fake technology and concept to counter fakes. This campaign marks a significant milestone for Upakarma Ayurveda as it seeks to boost its visibility and reinforce its position as the pioneering brand in the Ayurvedic health and wellness domain.

    “We are delighted to roll out our latest advertising campaign, embodying the innovation and authenticity that Upakarma Ayurveda stands for,” stated Upakarma Ayurveda co-founder & MD Vishal Kaushik. Reflecting on his participation, The Great Khali mentioned, “Working with Upakarma Ayurveda on this campaign has been a great honour. This effort goes beyond mere product promotion; it represents a commitment to authenticity and originality. The campaign shines a light on Upakarma Ayurveda’s dedication to quality and authenticity, principles that I wholeheartedly support.”

    Vishal Kaushik further added, “Partnering with The Great Khali has allowed us to weave a narrative that not only resonates with our core principles of strength, purity, and genuine wellness solutions but also addresses the critical issue of counterfeit products. We had to get someone who is original and when it comes to strength and trust, there is no one like the Great Khali who has made India so proud globally. The Great Khali’s involvement underscores the strength and authenticity of Upakarma Ayurveda’s Shilajit resin, encouraging individuals to make decisions that lead to real and meaningful benefits.”

    Selecting The Great Khali as the face of the brand highlights Upakarma Ayurveda’s unwavering commitment to authenticity and excellence. With his exceptional prowess and dedicated commitment, Khali embodies the essence of Upakarma’s flagship product, making him the ideal representation of the brand’s values.

    “As we have expanded to become a Pan India omni-channel brand, in light of the affection and popularity we have garnered in recent years, we believe showcasing the strength and quality of India’s pride—The Great Khali, seemed a perfect fitment,” concluded Upakarma Ayurveda co-founder & director Parag Kaushik.

    This campaign is a significant step forward for Upakarma Ayurveda as it continues to lead and innovate in the Ayurvedic market. Stay tuned to witness a fusion of tradition and modernity, and discover the unparalleled potency of pure Shilajit like never before.

  • Dollar Bigboss’ launches new television campaign

    Dollar Bigboss’ launches new television campaign

    Mumbai: Dollar Industries Ltd, one of the frontrunners in the India hosiery industry, has come to represent affordable fashion and durability for its customers. With their latest advertising campaign, the company has set a new benchmark aimed at shining light yet again on Dollar Bigboss products.

    “We have enhanced the Bigboss range to include not only innerwear but also athleisure, gym-wear, and casuals for men. Through our enduring decade-long partnership with our brand ambassador, superstar Mr Akshay Kumar, our brand has experienced substantial growth”, said Dollar Industries Ltd managing director Vinod Kumar Gupta.

    The television campaign of Dollar Bigboss is a new take on the brand, underscoring all the inherent values. The storyline is about a suave urban man, unfazed by the chaos and confusion of traffic, on his way to an important meeting.  The wearer (Akshay Kumar) who is scheduled to attend an important meeting is getting badly delayed as his car is caught in a snarl-up over a waterbody. An idea hits him and he decides to ditch the road route and opts to go through water on a skateboard as he catches sight of ongoing water sports. The young girl he approaches is only too happy to lend him her board, mesmerised as she is by his aura. So, we catch him gliding smoothly over water, avoiding vehicles altogether and reaching the venue of the meeting right on time, even as attendees are impressed by his punctuality. “Fit hai, Boss,” says the face of the brand, reinforcing the dependability that Dollar Bigboss represents.

    The commercial has been directed by the renowned Ad film-maker, Uzer Khan and has been released on both electronic and online platforms. There is a concerted plan to support the campaign through digital, social media, high-impact outdoor locations, print and TV.

    Commenting on the campaign, Lowe Lintas unit creative director Mohit Pasricha said “Quite frankly, being punctual isn’t something that should be even up for debate. Unfortunately, being late has become the usual norm. However, come to think about it, and we will realise that the people who should be the most ‘busy’, are in fact very particular about time. The same holds true for Akshay. Despite being such a busy superstar, Akshay is a real stickler for punctuality. So, when we conceived the new commercial, we decided to stitch Akshay’s life values with riveting water-sport action so that in the end, it is not just relatable to the audience but also makes for an entertaining watch”. 

  • Urbn launches #JuiceUpUrbnUp digital campaign featuring Kartik Aaryan

    Urbn launches #JuiceUpUrbnUp digital campaign featuring Kartik Aaryan

    Mumbai: Urbn, the leading homegrown D2C charging solution brand has recently launched its latest campaign, #JuiceUpUrbnUp accompanied by a quirky video featuring the charismatic Bollywood sensation Kartik Aaryan, known for his charm and appeal among Gen Z enthusiasts. The video seamlessly blends modern relationships with Urbn’s unique features such as Universality, Compatibility, and portability, offering the brand’s commitment to delivering cutting-edge charging solutions with innovation and style.  

    The video unfolds with a couple enjoying their first holiday at the beach when Kartik pops up and says, “Baby ke saath aapka pehla holiday, Ab Uska phone aapka phone Uska camera aapka camera, Uska laptop aapka laptop. Iss pyaar ke beech itne chargers! Not fair, no?” followed by the unveiling of Urbn’s adapters, highlighting its capability of charging any device easily.

    Urbn’s #JuiceUpUrbnUp campaign showcases the Urbn adapter’s features of its usage across devices and super fast reliable charging solutions. Donning dual charging capability, now users no longer need to carry multiple chargers during holidays. Its compact and easy-to-carry design paired with super-fast charging which can even power up laptops makes the Urbn chargers a no-brainer for young couples who are always on the go. Overall, Urbn’s adapters serve as a one-stop solution, allowing you to declutter your tech while benefiting from the convenience and efficiency of Urbn’s charging solutions.

    Announcing the campaign, Urbn founder & CEO Sagar Gwallani said, “At Urbn, our focus has always been on building a strong connection with the tech-savvy generation of our country. To cultivate a strong connection with the Gen Z audience, there’s no better approach than adopting a relatable, relationship-centric strategy. Making the campaign even more attractive, we are excited to have the young and energetic Bollywood sensation Karthik Aryan as our brand ambassador, whose eccentric style reflects the intrinsic qualities of Urbn’s products while seamlessly capturing the modern relationship dynamics.”

    The campaign and storyline were conceptualized and brought to life by Urbn’s creative partner, Curativity.

    Curativity co-founder Amer Jaleel added,  “Urbn is a new-age brand that is on a high-momentum growth path in the devices space. Sagar the founder believes in this category and is innovating both products and pipelines for a new generation of consumers thirsty for content and games. That’s why the tag ‘Juice Up Urbn Up’ appealed so much! It’s an exciting triumvirate of his team, ours at Curativity, and Kartik Aaryan. And this is only the kick-off!”

    In alignment with this campaign, Urbn is excited to announce the forthcoming release of additional digital videos featuring Kartik Aaryan. Stay charged for more updates!

  • Idanim’s ‘Saarthi’ campaign ignites mindfulness movement

    Idanim’s ‘Saarthi’ campaign ignites mindfulness movement

    Mumbai: In an unprecedented surge of digital engagement and innovative strategy, Idanim, a pioneering name in mindfulness and meditation applications, proudly announces a significant achievement for its latest initiative, the “Saarthi – A 21 Days Guide to Mindfulness” program. In just four days following its launch, the program has astonishingly exceeded 1200 downloads, setting a new standard in the domain of mindfulness apps. This remarkable feat was achieved in partnership with Let’s Influence, a premier influencer marketing agency renowned for its adept utilisation of social media influencers to drive brand visibility, enhance registrations, and boost app installations.

    The Saarthi campaign witnessed an exceptional 92 per cent increase in registrations post-installation, showcasing a high level of user engagement and interest. This surge is indicative of a burgeoning community that is keen to delve into the mindfulness journey offered by the Saarthi program. Surpassing the 1200 app install milestone within the first four days is a clear testament to the Saarthi program’s appeal and relevance to its target audience. This accomplishment highlights the program’s compelling proposition and its successful resonance with users.

    Through strategic selection and collaboration with social media influencers, the campaign significantly elevated Idanim’s brand awareness. This approach ensured that Idanim not only reached but also made a lasting impact on its intended demographic.

    Reflecting on the campaign’s success,  Idanim senior marketing manager Vipul Jain stated, “The overwhelming response to the Saarthi program has been nothing short of spectacular. This achievement reaffirms our belief in the power of mindfulness to transform lives and underscores the effectiveness of influencer marketing in reaching and engaging with our audience. Partnering with Let’s Influence has been a game-changer, enabling us to connect with our community in meaningful ways and guiding them on their journey towards mindfulness.”

    Bhawna, the visionary behind Let’s Influence, shared her thoughts on the collaboration, “Working with Idanim on the Saarthi campaign has been an immensely rewarding experience. Our goal was to not only highlight the program’s unique offerings but also to engage with an audience that is increasingly seeking ways to incorporate mindfulness into their daily lives. The success of this campaign is a testament to the power of authentic, relatable influencer marketing in driving not just app downloads, but also in building a community around a brand’s vision.”

    The “Saarthi – A 21 Days Guide to Mindfulness” campaign marks a significant milestone in the mindfulness and meditation app industry, demonstrating the effectiveness of thoughtful digital strategies and influencer marketing in creating impactful brand engagements and fostering a community of mindful individuals.

    Idanim is a leader in the development of mindfulness and meditation applications, dedicated to offering transformative digital solutions that support mental well-being and personal growth. With a focus on accessibility and engagement, Idanim seeks to empower individuals on their journey towards mindfulness and self-discovery.

  • Revolt Motors targets new-age riders with its debut campaign

    Revolt Motors targets new-age riders with its debut campaign

    Mumbai: Revolt Motors, an electric bike manufacturer initiates a powerful marketing drive with a TV-led campaign, bolstered by a strong digital presence and strategic OOH media presence in 65 cities. The campaign is geared towards new-age riders who are pushing the industry to continuously reinvent performance, smart intelligence, economy, and sustainability. At Revolt we call them ‘Generation Why’.

    The ‘BUILT FOR GENERATION WHY’ campaign highlights the bike’s impressive 150 km range on a single charge, paired with an affordable monthly EMI starting at Rs 2799, establishing it as a compelling e-mobility solution.

    RattanIndia Enterprises Ltd business chairperson Anjali Rattan Nashier the parent company of Revolt Motors, highlighted the strategic timing of the campaign and said, “The new generation of riders display a high level of tech-savviness, mindful spending, and an eco-conscious mindset, driving a keen interest in e-mobility. Our products, with their stylish and ergonomic design and being lighter on the pocket, hold broader appeal, not only among today’s youth but also to a wider audience. Additionally, our expansion to 115 dealerships nationwide further strengthens accessibility, catering to the growing demand for sustainable mobility.”

    This high-voltage campaign marks a significant step for Revolt Motors, anticipating a substantial increase in brand affinity among its audience.

  • Swiggy launches ‘Delivering Safely’ a nationwide charter for delivery partner safety

    Swiggy launches ‘Delivering Safely’ a nationwide charter for delivery partner safety

    Mumbai: Swiggy, India’s leading on-demand convenience platform, has launched a nationwide road safety charter, ‘Delivering Safely,’ to bolster its commitment towards the safety of its delivery partners.

    As a leading player in food, quick commerce and other on-demand services, Swiggy has over three lakh delivery partners across 600 plus cities in the country. As Swiggy remains committed to providing unparalleled convenience to its users, it recognises the imperative of ensuring a safer environment for its delivery partners, facilitating quick and easy assistance in times of need. Swiggy’s delivery partners cover a staggering 3.6 billion kilometres annually or around 90,000 trips around the earth’s equator.

    Over the last few years, Swiggy has made consistent efforts to create awareness among its delivery partners, making it easier for them to report a safety incident and for Swiggy to respond swiftly. The Delivering Safely charter builds on these measures that include:  

    Accidental medical coverage: Coverage of Rs 2 lakh along with Rs 10 lakh death cover. The company has disbursed over Rs 31 crores in insurance claims in FY23.

    Free, on-demand ambulance: In an industry-first move, Swiggy announced a free, on-demand ambulance service for its delivery partners and their families last year. The average response time of the ambulance service is 11 minutes.

    Loss of pay: To ensure continued income in case of any untoward incident and during the subsequent recovery, Swiggy provides a minimum guaranteed amount to its delivery partners, pegged to the average income earned in the respective city.

    Road safety awareness workshops: As per the Ministry of Road Transport and Highways, Government of India, most road accidents occur “due to carelessness or lack of road safety awareness of road users. Hence road safety education is as essential as any other basic skills of survival”.  Swiggy conducts road safety workshops in collaboration with state traffic police departments to promote awareness and safe driving practices among its delivery partners.

    Safety gear: Access to advanced road safety gear such as reflector helmets, jackets, and raincoats.

    Advanced telematics: A developing project to help Swiggy delivery partners better understand and learn from their driving behaviours and stay safe. Data science will be used to monitor driver behaviour, especially of high speed, sudden acceleration, and abrupt brake use, to identify at-risk delivery partners and plan their specialised training.

    Swiggy food marketplace CEO Rohit Kapoor emphasised the company’s commitment to road safety, saying, “Swiggy’s mission is rooted in making urban life more convenient for our customers. Improving road safety in our cities is not just a goal; it’s a necessity for enhancing the daily lives and safety of everyone. Congestion is a genuine concern, and as providers of food delivery, quick commerce, and other on-demand services, we believe we’re playing a practical role in alleviating this issue.”

    “While we are doing our part in bringing convenience to consumers, to do this safely is paramount. Through a comprehensive road safety charter that spans educating, energising, and equipping our fleet with the right training and gear, Swiggy will continue to deliver safety for our partners, ” he added.

    As the first activity under this formalised charter, Swiggy conducted a road safety program in Jaipur today to create awareness of road safety regulations and accident prevention strategies. Held in the presence of Sagar (IPS), DCP Road Traffic, Jaipur and Swiggy food marketplace CEO Rohit Kapoor, marking a collaborative commitment towards creating safer roads in the state.

    The event also included the distribution of Swiggy’s new helmets among delivery partners.

  • Thums Up’s Soft Kya Jaane Toofan ka Swaad campaign takes toofan to new heights with Kichcha Sudeep

    Thums Up’s Soft Kya Jaane Toofan ka Swaad campaign takes toofan to new heights with Kichcha Sudeep

    Mumbai: Thums Up, the homegrown beverage under The Coca-Cola Company is thrilled to announce its action-packed Toofani campaign, “Soft Kya Jaane Toofan ka Swaad” featuring the talented actor and Kannada sensation, Kichcha Sudeep. The campaign embodies the adventurous spirit and strong taste of Thums Up, igniting Toofan amongst consumers and inspiring individuals to tap into their inner strength with an indomitable spirit.

    Thums Up has truly stood the test of time to emerge as one of the strongest and most loved beverages of India. The campaign retains Thums Up’s narrative of “Soft Nahin, Toofan” while introducing a new tagline, “Soft Kya Jaane Toofan ka Swaad,” capturing the brand’s core proposition of strong taste along with its core value of boldly embracing the thrill of challenges.

    Conceptualized by Ogilvy India as a part of OpenX from WPP, the TVC has been meticulously crafted to immerse viewers into the heart of action. From the first grip of the bottle to the satisfying gulp of Thums Up, viewers are taken on an exhilarating ride that captures the brand’s youthful spirit and fast-paced, adventurous essence.

    Commenting on the campaign, Coca-Cola India, and South-West Asia senior category director, of sparkling flavors Tish Condeno said, “We are absolutely thrilled to have Kichcha Sudeep on board with Thums Up. This campaign marks a thrilling recreation of our iconic Toofani spirit, amplified by Kichcha’s dynamic energy. The thrilling campaign embodies Thums Up’s adventurous spirit and the bold action is symbolic of the strong taste.”

    “Thums Up has always been more than just a beverage; it’s a symbol of the indomitable spirit that resonates deeply with millions,” said Kichcha Sudeep. “I am thrilled to be a part of this ‘Toofani’ journey, celebrating the brand’s legacy of strength and resilience. The ‘Soft Nahin, Toofan’ campaign is a tribute to the adventurous souls who face life’s challenges head-on, with unwavering determination and courage.

    Known for his magnetic screen presence and daring performances, Sudeep embodies the very essence of Thums Up’s latest ‘Soft Nahin, Toofan’ campaign. “Joining hands with Thums Up is not just an endorsement; it’s a partnership that reflects my personal ethos of pushing boundaries and living life to the fullest,” added Sudeep. “Together, we’re here to inspire a generation to rise above the ordinary, to unleash their potential, and to taste the thunder.”

    Commenting on the campaign, Ogilvy India chief creative officer Sukesh Nayak said, “The task this year was to bring alive the strong and thrilling taste of Thums Up while maintaining the brand’s original energy. So, to bring Soft Kya Jaane Toofan Ka Swaad to life, you see Kichcha Sudeep in an all-new toofani avatar that showcases Thums Up in its truest form. We have taken his dynamic and adventurous persona in a unique adrenaline-filled narrative. With Kichcha Sudeep being open to the wildest of ideas, we pushed the envelope to deliver there is nothing soft about the taste of Thums Up.”

    Thums Up remains steadfast in its commitment to delivering refreshing and unique experiences to consumers. As the brand evolves, it remains dedicated in its mission of inspiring individuals to embrace their inner Toofan and conquer every obstacle that comes their way, fuelling their journey towards success and triumph.

  • Iconic soap brand Camay launches TVC starring Ananya Panday

    Iconic soap brand Camay launches TVC starring Ananya Panday

    Mumbai: Camay, the iconic beauty brand renowned for its luxurious soaps, launched a brand film featuring Bollywood sensation Ananya Panday.

    The film opens with Ananya amidst a backdrop of Paris. As the story unfolds, we see her walking the streets of the city; captivating onlookers with the fragrance of fine French perfume infused in her Camay soap bar. In essence, a Pied Piper of scent!

    Commenting on the launch of the film, Unilever International Nitin Agarwal, chief marketing officer, said, “Ananya’s magnetic presence effortlessly shines through, portraying a narrative of elegance & confidence. Camay stands for luxury, serenity and indulgence and her persona aligns seamlessly with  the brand.”

    Speaking about her collaboration with Camay, Ananya Panday shared, “It has been an absolute pleasure to work on Camay. It’s an iconic brand with a legacy of elegance and sophistication that resonates with me deeply, and I am thrilled to be a part of this journey.”

  • TV’s beloved ‘urban’ family returns for Urban Company’s video series

    TV’s beloved ‘urban’ family returns for Urban Company’s video series

    Mumbai: What’s common between a Native RO Water Purifier and the most loved family of 2000’s television? It’s Urban Company’s latest video series, conceptualised and written by Bare Bones Collective.

    Urban Company’s latest video series sees Ratna Pathak Shah, Satish Shah, Deven Bhojani, and Rajesh Sharma reunite to tickle your funny bone with an ‘Urban Company’ twist.

    The family that made us laugh out loud with their ‘upper class vs middle class’ antics is back to introduce Urban Company’s ‘Native RO Water Purifier’.

    A revolutionary product by Urban Company, the Native RO Water Purifier is a homegrown water purifier that requires servicing only once every two years! Tailor-made for Indian households, it promises a hassle-free experience along with unparalleled convenience.

    The writers Manaswi Mohata and Anuya Jakatdar, with the iconic cast, made The RO feel at home, just like all of us!

    The video series was released on Urban Company’s social media platforms, which include YouTube and Instagram.

    Talking about their latest project, Bare Bones Collective co-founder and chief creative officer Girish Narayandass said, “We’re excited to collaborate with Urban Company, and, who better to bring back for the launch of the Native RO Water Purifier than the beloved urban family? Hope it takes everyone on a nostalgic trip back to the 2000s.”

    Adding to the enthusiasm, Urban Company director of marketing Divya Jain shared, “With our latest campaign featuring the cast of a beloved sitcom, we’re tapping into the heart of Indian millennials who prioritize both convenience and cutting-edge technology. By partnering with Bare Bones Collective, we’ve embarked on a unique journey that intertwines humor, family dynamics, and smart living solutions such as Urban Company’s Native RO Water Purifier.”

    Twilight Entertainment is the production house on this project.

  • TVS Ronin hits it out of the park with Test-Ride Cricket campaign

    TVS Ronin hits it out of the park with Test-Ride Cricket campaign

    Mumbai: TVS Motor Company, a leading global automaker that operates in the two and three-wheeler segments, felicitated the winner of its TVS Ronin Test-Ride Cricket campaign across five cities.

    To celebrate the Cricket World Cup fever in the country, TVS Ronin launched a campaign during the 2023 Cricket World Cup called #MoveLikeARonin, starring Shubman Gill. The experiential leg of the campaign was called Test-Ride Cricket, which provided motorcycle enthusiasts with a gamified opportunity to test-ride the TVS Ronin. The campaign was a first-of-its-kind on-ground cricketing experience for motorcycle enthusiasts, who scored runs based on their test rides and quizzes on the motorcycle, across dealerships in India. The campaign received an overwhelming response and participation, recording entries from over hundreds of TVS Ronin aficionados across TVSM dealerships in India.

    To honour the top scorers, TVS Ronin has handed over the World Cup Edition of the motorcycle to 5 winners across the country, making them the owners of this exclusive collector’s item. TVS Ronin is a first-of-its-kind ‘modern-retro’ motorcycle, designed ground up to inspire #Unscripted living. With the power of new-age tech like dual-channel ABS, rain & urban ABS modes, Bluetooth connectivity with voice assistance and more, this motorcycle comes packed with features and a powerful performance.

    Speaking on the occasion, TVS Motor Company head business – premium Vimal Sumbly said, “The Test-Ride Cricket initiative could not have come at a better time for TVS Ronin. With Shubman Gill as the face of the campaign, we were able to effectively harness the World Cup fever to drive test-rides at our dealerships. The activation was truly one-of-a-kind, giving riders a gamified experience that went beyond conventional test-rides. It gives me great joy to see a standard industry practice being innovated to attract newer riders into the #Unscripted world of TVS Ronin.  I congratulate the five winners of the limited World Cup Edition TVS Ronin. Here’s to the many #Unscripted adventures that await you.”

    The ceremony took place at TVS dealership across Chennai, Mumbai, Pune, Delhi & Guwahati where contestants from the city were invited to attend the event and winners were handed over the motorcycle. The event brought together moto-enthusiasts, influencers and media personnel. Together they celebrated the winners and their love for #Unscripted living inspired by the TVS Ronin.