Mumbai: Tang from Mondelez India, is to announce the launch of their innovative campaign centred around fostering kids’ creativity this summer- ‘Tang Summer Break Bestie’. It is an exciting campaign which promises an engaging and interactive experience for parents and their kids. Based on the insight that children may often experience boredom during their summer break as their friends are away travelling, the ‘Summer Break Bestie’ aims to bring a difference to the school break and introduce a refreshing take on summertime fun. Through this campaign, which features the popular television actress – Shruti Sheth, the brand aims to stir every child’s creativity by giving them a chance to create their bestie with the help of unique animations.
By simply scanning the QR codes on the Tang packs and visiting www.tangindia.in- Children along with their parents can embark on an imaginative and fun journey to create their unique bestie aka friend-like avatar for the summer. Whether it’s a panda, an alien, a wizard or even an astronaut, the possibilities are immense with over 1.25 lac possible combinations. Kids can engage in various fun activities such as skipping, dribbling, cycling, and jumping jacks with their besties and capture these memorable moments. Not only will this campaign ignite the spark of creativity in kids, but parents can also share the heartwarming clips on various social media platforms using the #TangSummerBreakBestie with an opportunity for participants to win exciting prizes and rewards this summer.
Speaking about Tang’s creative campaign for the summer vacation, Mondelez India vice president- of marketing Nitin Saini said, “Summer, with its promise of freedom and fun with friends, turns into a period where children are always eager to experience moments of laughter and adventure with their friends. However, they might get separated from their buddies due to other travel plans during this crucial downtime. So, we saw an opportunity to bridge the gap and bring the perfect summer companion to life for children, which also serves as a great opportunity for them to bond with their parents during the break. With a commitment to infuse fun and excitement, we are happy to introduce the new campaign ‘Summer Break Bestie’ for the young hearts yearning for a fun-filled summertime. A child’s imagination is endless, and we are excited to see the avatars these kids will create to enjoy their summer break.”
Bates India group creative directors Pashyn Sethna and Pranav Bhide added “Summer vacation means 24×7 fun. But it also means friends travelling away and boredom creeping in. So as a brand that champions kids’ break time, the challenge was to keep the fun going all summer. Tang’s ‘Summer Break Bestie’ is an interactive new platform for kids and parents to come together and create their virtual BFF. Using their imagination, kids can design their own characters, going up to over 1,00,000 combinations! The idea brings alive summertime activities like playing, learning, dancing, reading and more, that kids can engage in throughout the summer. For the campaign, digital, social and influencer channels will spotlight this unique coming together of tech and kids’ imagination to defeat summertime boredom.”
Wavemaker India’s chief client officer & office head, West, North & East Shekhar Banerjee also mentioned “With simple and easy-to-access tech, we are enabling kids to create memorable experiences when they are locked indoors during peak summers. The objective is to drive engagement through various media touchpoints and effectively strengthen Tang’s association with summer.”
Mumbai: Sprite, a lemon and lime-flavoured beverage, is back with ‘Joke in a Bottle’, following the resounding success of its inaugural season. Strengthening its renowned ‘Scan Karo, Joke Suno, Thand Rakho! campaign from last year, the brand is set to become the ultimate heat hack for this season, delivering a fresh wave of comedic content that’s bound to leave audiences in peals of laughter. Given the challenges in today’s fast-paced world, Sprite is one of the coolest brands, making it a natural fit to own the humour space and provide a refreshing escape. With a simple scan of a bottle, youngsters can unravel jokes across over nine regional languages across their most relatable topics such as exams, college, relationships, food and much more.
As the brand gears up to dominate the comedy landscape once again, Sprite’s ‘Joke in a Bottle’, promises an unparalleled experience of laughter and entertainment. To spearhead the campaign, they’ve collaborated with three unconventional pairs tied by their love for comedy. For the nationwide commercial, we will see Kapil Sharma – India’s biggest comedian come together with Suryakumar Yadav who is known for his quick wit in the Indian cricket Team. Following this, the Bengali commercial will feature superstar Dev Adhikari and Comedian Niranjan Mondal, and the Oriya commercial will feature actor Sabyasachi Mishra and comedian Biswa Kalyan Rath.
Commenting on the new campaign, Coca Cola India and South-West Asia senior category director, sparkling flavours Tish Condeno said, “We are thrilled to bring back Sprite’s Joke in a Bottle campaign, following the outstanding response from last year. Our goal remains unchanged: to infuse our consumers’ lives with happiness, delivering genuine and relatable content that resonates with our brand ethos. Sprite is dedicated to offering an unmatched, delightful experience, and we are eagerly looking forward to spreading joy and laughter with everyone!”
Ogilvy India (North) chief creative office Ritu Sharda: Sprite Joke in A Bottle, now running in its second year, not only has regional jokes, but the campaign is regional too. Real comedians have joined forces with popular personalities to keep the heat down and laughter up. The campaign features stars like Kapil Sharma and SKY for the north market, Dev and Niranjan for the Bengali market and Sabyasachi and Biswa for Oriya. The campaign will surely tickle you in the language you love and strengthen the brand’s promise of ‘Thand Rakh’.
Talking about the campaign, Kapil Sharma said, “I’m thrilled to team up with Sprite for ‘Joke in a Bottle’ as we serve up a refreshing dose of humour to bring smiles to faces nationwide. As a comedian, telling jokes is not only about making people laugh but also about connecting with them through the medium of laughter. I am happy to be part of this campaign which not only entertains but brings out the funny side of life.”
Commenting on his association with Sprite, cricketer Suryakumar Yadav, said, “I’m a fun-loving person and like to make people smile be it on pitch or off it. I’m excited to join hands with Sprite for ‘Joke in a Bottle’ that as an opportunity to entertain everyone, everywhere, with a simple scan on a Sprite bottle.”
Mumbai: Upstox, a trading and investment platform, has unveiled its innovative brand campaign, ‘Cut the Kit Kit, Get in the Market’. With this campaign, Upstox aims to help retail investors cut through the clutter, noise, and overload of information to invest right.
Through its research, Upstox has recognised that the journey to investment success is often cluttered with challenges – mis-selling financial products, misleading advice, information overload, and complex jargon. This can often lead to decisions that may not align with an individual’s financial goals.
For example, users often prioritise returns over essential risk and expense metrics when investing in mutual funds. Similarly, they might opt for a Rs. 1 crore term insurance plan without proper assessment, succumbing to a one-size-fits-all approach. Such practices result in poorly informed decisions, leading to underconfidence among investors. Recognising these challenges, Upstox has taken the initiative to handle the heavy lifting and complexities for its users. The company wants to “Cut the Kit-Kit” (noise) of the market and encourage users to start creating wealth by investing in what’s right for them.
To effectively communicate its message to investors, Upstox has launched a campaign film encapsulating the theme “Cut the Kit Kit, Get in the Market.” The film takes place in a theatre setting, where an individual expresses interest in mutual fund investing. This query triggers a cacophony of comical “kit kit” responses from others, symbolising the overwhelming banter and noise prevalent in the market. This noise serves as a metaphor for the confusion caused by the deluge of information available to investors. The plot progresses until the protagonist, initially bewildered by the array of advice, is introduced to the Upstox Mutual Fund interface. This moment marks a turning point, offering the protagonist—and, by extension, the viewer—clarity and simplicity in the investing process. Similarly, the second ad film features a salon situation, and the third film features a waiting area at a hospital.
The company is also planning to launch two more campaign videos over the next few weeks. The films will depict how people often struggle with the right information when it comes to investing, but with Upstox; users can cut to the chase and get the guidance that lets them Invest Right.
Speaking on the launch of the campaign, Upstox co-founder Kavitha Subramanian said, “India has traditionally been a nation of savers rather than investors. A significant barrier has been the lack of clear, accessible information, leading to poor investment decisions. Upstox’s mission is to empower every Indian with the right knowledge and tools to invest wisely across all asset classes, avoiding common pitfalls.”
Upstox has partnered with Lowe Lintas for conceptualisation of the campaign. The campaign spotlights Upstox’s robust platform offerings, including:
1 Curated top funds: A selection of mutual funds in popular categories, balancing returns and risk.
2 Goal-based investing: Personalised investment solutions tailored to individual life goals.
3 Informed stock choices: Features like analyst ratings and stocks smartlists guide users in making confident stock investments.
4 Diverse investment options: From Mutual Fund Baskets to Gold investments and Fixed Income opportunities, Upstox offers a wide range of investing avenues.
5 Simplified investing with SIPs: Systematic Investment Plans in Stocks, ETFs, and Mutual Funds for disciplined investing.
6 Comprehensive wealth tracking: The Wealth Tracker feature enables users to consolidate their financial portfolio by synchronising bank accounts, external stocks, and mutual funds, allowing for a unified view of all savings and investments on a single app.
With its platform, Upstox wants to help users cut through the market noise and make wise investing decisions and aims to transform into a holistic wealth creation platform with everything one needs to save, invest, trade, and build their wealth.
As the campaign rolls out across digital, TV and social media platforms, including a partnership with JioCinema and Star for the IPL, Upstox is set to reach audiences nationwide, from metros to Tier 3 cities. With over 1.3 crore customers, Upstox continues to innovate, offering ‘Invest’ and ‘Pro’ modes to cater to both novice investors and advanced traders.
Mumbai: apna.co, India’s leading jobs and networking platform, announced the launch of its campaign which aims to reshape the job-seeking narratives in India, urging individuals to embrace a proactive approach to success. The campaign features Naveen Kasturia, known for his role in TVF Pitchers.
#ApnaHustleChalRahaHai campaign rapidly made a mark in the digital landscape and is making waves across platforms like YouTube, Instagram, and LinkedIn as it unveils a bold new vision for career advancement. Through the groundbreaking initiative, the digital film highlights the distinction between mere struggle and authentic hustle, inspiring viewers to pursue their dreams with relentless determination.
Kasturia is seen sharing personal insights and addressing the trials and tribulations encountered by Indian job seekers. He emphasizes the distinction between mere struggle and true hustle, inspiring viewers to adopt an empowered approach to success. The video concludes with Kasturia urging job seekers to embrace their dreams and hustle to achieve them. This campaign transcends the conventional job search, aiming to build a culture where every extra step taken towards professional growth should be celebrated as hustle not struggle.
Incorporating the spirit of hustle into the very essence of apna.co’s brand ethos and principles, the campaign emphasises the significance of resilience and the tireless pursuit of excellence. With the production helmed by the RVCJ agency, this campaign stands as a significant milestone in advancing a culture steeped in relentless determination and perseverance. It’s a collaboration that celebrates overcoming challenges and encourages individuals to chase their goals with determination persistently.
apna.co founder & CEO Nirmit Parikh said, “Today, as we unveil #ApnaHustleChalRahaHai, we’re trying to ignite a movement fueled by passion, perseverance, and purpose. At apna.co, we believe in the power of dreams, the strength of resilience, and the beauty of relentless pursuit. #ApnaHustleChalRahaHai is our manifesto – a rallying cry to all those who dare to dream big, hustle hard, and defy the odds. It’s a call to rewrite the rules, redefine success, and revolutionize the way we approach our careers.”
Mumbai: Eurogrip Tyres, a 2 & 3-wheeler tyre brand, has launched a comprehensive brand campaign focussing on the superior grip of Eurogrip tyres.
The campaign highlights are ad films where M S Dhoni and his CSK team members, Deepak Chahar and Ruturaj Gaikwad are seen in light-hearted banter drawing parallels between grip while playing cricket and grip of tyres on the road. The film talks about Eurogrip’s stronger grip as compared to other tyres and M S Dhoni emphasizes its superior grip for solid turns. He and other CSK stars give road safety tips for viewers that include following traffic rules, wearing a helmet, ensuring tyres are in good condition and having the bike serviced regularly. M S Dhoni urges viewers to get Eurogrip tyres for superior grip.
Sharing details about the campaign, TVS Srichakra Ltd EVP, marketing and sales P Madhavan said, “It is the third year of our association with Chennai Super Kings as principal sponsor and we are just as excited as the fans to be a part of the 2024 IPL extravaganza. This year, we have focused on building EUROGRIP as a strong global consumer brand and our campaign is in line with the same. Our ad films highlight the superior grip of our tyres, an extremely important attribute for safety on the road. Eurogrip, just like CSK, is synonymous with high performance. Our continued association has been benefitting both partners.”
The new campaign positions Eurogrip as a youthful, vibrant and dependable brand that resonates with the millennial and Gen Z Indian riders. The ads with focus on the tyres’ superior grip have gone live from 22 March 2024 in television and digital media. A series of on-air and on-ground activations have been planned across social media, traditional media, outdoor and point of sale.
Mumbai: Thums Up, India’s homegrown beverage brand from The Coca-Cola Company, is thrilled to launch Toofan: the Thums up branded exclusive chartered plane as part of its latest campaign, ’World Cup ka Toofani Tour’ to the ICC T20 World Cup. As the official beverage partner of the ICC T20 World Cup, Thums Up continues to redefine fan engagement, setting new benchmarks for fan experiences in the realm of sports.
This year, Thums Up is taking cricket enthusiasts on a once-in-a-lifetime adventure to the West Indies on an exclusive Thums Up plane, promising an electrifying experience like never before. The campaign features India’s loved Cricket-duo: Yuvraj Singh and Virender Sehwag, encouraging consumers to scan a Thums up pack and get a chance to win a seat on Toofan. From 01st March to 30th April, consumers can stand a chance to win a trip to the ICC T20 World Cup in the West Indies by registering at https://tu-icc24.coke2home.com/. Available behind select Thums Up packs that earn miles, consumers can win a chance to enter a 2 month-long daily lucky draw, with one seat being given away every day.
In pursuit of further building on its long-standing association with sporting events like the Olympics, Paralympics, and ICC Men’s Cricket World Cup, the tour represents the brand’s dedication to championing the spirit of cricket.
Alongside the Toofani tour, Thums Up will engage fans cheering for Team India at home by giving away Indian jerseys every hour, plus other exciting prizes. The campaign will be featured prominently on all packs sized 500 ml and above, offering meticulously curated experiences beyond live cricket action.
Talking about the campaign, Coca-Cola India and South-West Asia senior category director, sparkling flavours Tish Condeno said, “We are thrilled to unveil the ‘World Cup ka Toofani Tour’ campaign, to elevate fan experiences at the upcoming ICC T20 World Cup in West Indies. With the launch of the exclusive Thums Up branded plane, we’re furthering our endeavour to redefine sports excitement and engagement, crafting unparalleled memories for cricket lovers.”
Commenting on the campaign Virender Sehwag said, “I am delighted to extend my partnership with Thums Up. With each passing year, Thums Up is setting a new benchmark in fan engagement, demonstrating its unwavering commitment to fueling the fervour of cricket enthusiasts. The ‘World Cup ka Toofani Tour’ offers fans an unparalleled experience to the West Indies, in a Thums Up Chartered plane, to immerse themselves in the excitement of the ICC T20 World Cup to West Indies.”
Commenting on the campaign, Yuvraj Singh said, “I am thrilled to continue my association with Thums Up, the brand which has a longstanding commitment to sports. This year, the ‘World Cup ka Toofani Tour’, offers an electrifying experience for fans, with a chance to fly to the West Indies on an exclusive Thums Up Chartered plane. I’m excited to witness the excitement and energy, this journey will bring to cricket fans around the world, for the ICC T20 World Cup.”
The campaign celebrates India’s passion for cricket, fostering connection, empowerment, and collective joy throughout the tournament. With a legacy of memorable, innovative campaigns like Thums Fan Pusle and Stump Cam, Thums Up is poised to elevate the ICC experience to new heights, ensuring an enduring impact on cricket enthusiasts worldwide.
Mumbai: India’s leading multi-skilled gaming platform with more than 65 million registered users, A23 (Head Digital Works), launched its A23 Cares brand campaign featuring Indian women’s national team cricketer, Smriti Mandhana. A23 Cares is an initiative to raise awareness about healthy practices while playing online real-money games. This integration on A23 RMG platforms encourages self-control amongst gamers and further safeguards their interests. It enables all A23 users to place daily limits, set budgets and take regular breaks to enjoy online games in a healthy environment.
In the brand film, Smriti is portrayed in multiple facets of her day-to-day life which includes playing cricket matches, attending social events, training in the gym, travelling and engaging in brand shoots. In between a hectic schedule, she loses her energy and feels tired. This is when her coach asks her to take a break and rest, driving home the message that ‘sports ho ya gaming, balance dhoondna zaroori hai.’ The later part of the film showcases features in the A23 app that allows users to take breaks and set limits to play responsibly. With A23’s proven superiority in the online real-money gaming sector since the last 18 years, A23 Cares focuses on furthering the long-running ethos of the platform – to create a safe, secure and engaging user experience.
Commenting about the new campaign, Smriti Mandhana mentioned, “It is crucial to understand the importance of taking breaks and allowing your body and mind to refresh, be it playing online or offline. I am optimistic to see a positive impact of the A23 Cares initiative on the online gaming community. With a number of platforms available at our fingertips today, it is important to choose the ones that truly care for their users’ safety and well-being. ”
Digital Works VP of marketing, head Gunnidhi Singh Sareen said, “A23 Cares is launched with an intent to further our focus towards being a customer-centric gaming platform. This one-of-a-kind campaign will not only hit the right chords with all sports and gaming enthusiasts but will also deliver a message central to our functioning. Of being in the sector for more than 18 years now, A23 has set self-regulating benchmarks to inculcate safe gaming practices across the sector. As a company, we have a long-term strategy to create even more value for our users through initiatives like A23 Cares. “
The new 35-second ad highlights the importance of taking breaks and setting budgets while playing real-money online games. A23 Cares brand film is live across all major social, OTT, OLV and TV channels in Hindi, Kannada, Tamil, Bengali, Gujarati, Marathi and Malayalam.
Mumbai: In a glittering Awards Ceremony in Mumbai, Tapas Gupta, CMD, BEI Confluence was conferred the prestigious “The Marketing & Advertising Person of the Year” award at the fifth edition of the “High Flyers 50 Global Icon Awards 2024” by well-known Bollywood celebrity Mandakini for his outstanding contribution in the field of marketing & advertising in his long & unbroken career spanning over 45 years.
Tapas has been amongst the top advertising and marketing professionals in India who started his career with McCann – Erickson Group companies and worked with the Group for 21 years before founding his own agency BEI Confluence in 1998. Today BEI Confluence is one of the leading fully independent Indian 360 advertising agencies in India and one of the largest and most professionally managed agencies in the North.
Commenting on his achievement Tapas Gupta said, “I am delighted to receive this very coveted global award for a long journey of 46 years in Advertising & Marketing, which I love and is extremely passionate about. I really feel humbled, and thank numerous colleagues and bosses I have worked with, from whom I have learnt a lot. After over four and half decades of continuous working life, I still feel I have a lot to learn from my younger colleagues, and this hunger to learn new things keeps me going”.
‘High Flyers Global 50 Icon Awards’ was conceived five years back to recognise and celebrate exceptional accomplishments of individuals from various professional backgrounds on a global scale in 50 diverse fields ranging from science & technology, IT & computer science, fashion & lifestyle, sustainability, field of medicine, hospitality, financial services, social entrepreneurship, public service, business & commerce, marketing & advertising, to mention a few.
The global award winners come from various parts of the world including the Indian sub-continent and many of the Awards have gone to NRIs who have excelled in their respective fields and have made our country proud.
Past winners include former chief economic advisor to govt of India, Kaushik Basu (USA), reputed Bhajan singer Padma Sri Anup Jalota, Dr Mukesh Batra (Dr Batra’s Clinic), Vivek Gupta (Licious India founder), Arun Govil (reputed actor), well-known singer Talat Aziz to name a few.
Giving away the awards, Bollywood celebrity Mandakini, the chief guest at the ceremony said “I congratulate all the recipients of High Flyers 50 Global Icon Awards 2024. Success is not just about achieving your goals, but also about the journey you undertake to reach them. It’s about resilience, determination, and staying true to yourself despite the challenges you face along the way.”
Mumbai: Himalaya Wellness, a leading FMCG wellness brand, has recently made a return to the Women’s T20 League, this time with a unique and engaging campaign titled #TakeMySPOT which goes beyond basic product promotion / integration, celebrating women in sports and resonating with audiences through humour and engaging storytelling.
The campaign serves as a rallying cry, urging individuals to challenge the status quo and create space for themselves and others in every sphere of life. It encourages people to embrace their uniqueness and stand tall in a world that often seeks to confine them within predefined roles and expectations.
#TakeMySPOT cleverly used the concept of “spot” with a playful twist. The teaser phase, launched during the first RCB match, saw players sporting #TakeMySPOT on their caps, leaving viewers curious while sparking social conversations. A video featuring RCB star cricketers Smriti Mandhana, Richa Ghosh, and Shreyanka Patil alongside content creator Danish Sait who added a layer of humour into the video with his witty take on the “spot” theme kept the audience guessing. This effectively amplified the campaign’s message making the teaser hashtag #TakeMySpot trend no1 on Twitter during RCB’s first match. To build further excitement, the brand utilized a 360-degree strategy across radio, social media, outdoor advertising, and YouTube.
Indiantelevision.com reached out to Himalaya Wellness Company’s business director Rajesh Krishnamurthy, who shed light on the overall campaign and how the brand has taken a shift from traditional sponsorships to creating narratives that connect with audiences emotionally.
Edited excerpts
On the inspiration behind Himalaya Wellness’s decision to return to the Women’s T20 League with the #TakeMySPOT campaign
The inspiration behind Himalaya Wellness’s decision to return to the Women’s T20 League with the #TakeMySPOT campaign stems from the resounding success of our previous collaboration with Royal Challengers Bangalore (RCB). Last year’s “#NotFair” campaign with RCB achieved remarkable brand awareness and sparked positive conversations about inclusivity, aligning perfectly with Himalaya’s commitment to celebrating women in sports and promoting beauty and wellness. Building on this momentum, we recognized the strategic opportunity to continue leveraging our partnership with RCB for the second season. Our decision to return to the Women’s T20 League with the #TakeMySPOT campaign is driven by our desire to replicate the prior season’s positive brand impact and further build upon our association with RCB. By promoting our latest product, the Himalaya Dark Spot Clearing Turmeric Face Wash, through this campaign, we aim to continue supporting and acknowledging the well-deserved SPOT of women in sports.
On this campaign aiming to celebrate and empower women in sports
The #TakeMySPOT campaign aims to celebrate and empower women in sports in several ways. Firstly, by partnering with the Women’s T20 League and featuring prominent female cricketers from RCB, the campaign highlights the talent and achievements of women in cricket, showcasing their capabilities on a significant platform. Through the #TakeMySPOT campaign, our focus has been to celebrate women in sports and acknowledge their well-deserved place on the field, while launching our latest Himalaya Turmeric Dark Spot Clearing Face Wash and Face Care Range. Continuing the association also allowed us to keep driving relevant discussions around women’s spot in sports. Additionally, the Women’s T20 League embodies empowerment, inclusivity, and diversity in cricket, values that resonate with Himalaya’s brand narrative, further reinforcing the campaign’s message of celebrating women in sports. Moreover, the campaign leverages the significant online viewership and popularity of the Women’s T20 League to reach a diverse demographic of cricket fans in India, including sports enthusiasts. Through collaborations with RCB and the BCCI’s efforts in equalizing the sport and supporting the Women’s T20 League, the campaign promotes gender equality and empowers women by providing them with equal opportunities and recognition in sports. Also, as the campaign prominently features renowned female cricketers from the Royal Challengers Bangalore (RCB) team, it not only supports these athletes in their journey but also serves as an inspiration for young women looking to pursue their passions in sports.
On the role of humour and storytelling resonating with the campaign’s target audience
Humour and storytelling play crucial roles in resonating with the campaign’s target audience by adding depth and relatability to the messaging. The campaign’s central message emphasizes the hard work and determination of every player to earn their spot on the team, highlighting their efforts to challenge societal norms in the field of sports. To add a playful twist to the narrative, we partnered with content creator Danish, who brings an element of wit to the film. By incorporating humour into the storytelling, the campaign effectively captures the audience’s attention and makes the message more engaging and memorable. Moreover, as I mentioned earlier, the quirky correlation between the efforts of women cricketers to secure their spot on the field and Himalaya’s efforts to eliminate tough spots on the face using the new Himalaya Dark Spot Clearing Turmeric Face Wash is cleverly woven into the storytelling. This connection not only resonates with the audience but also aligns with Himalaya’s core values. The execution of the #TakeMySPOT campaign was actioned in two phases, Teaser and Reveal, further enhances the storytelling aspect. The teaser campaign ignited user interest and stimulated online discussions during RCB’s opening match. The reveal phase of the campaign effectively answered the curiosity generated and the anticipation that was built among the audience during the teaser phase. This strategic approach to storytelling ensures maximum engagement and impact, ultimately driving the success of the campaign.
On some challenges faced in conceptualizing and executing this campaign, particularly considering the sensitive nature of gender representation in advertising
Advertising with gender representation can be sensitive but when done in alignment with the brand’s core values can become an advantage. Through this campaign, Himalaya aims to cultivate a supportive environment where female athletes can flourish and serve as inspirations to others. This reflects the brand’s values and contributes to building an encouraging society. By intertwining these themes with a quirky promotion of the product, we reinforced our commitment to driving social change through an engaging delivery. In this creative, Humor & quirkiness served as a powerful tool for engaging consumers across age groups while still communicating the main message. This holistic approach not only promotes Himalaya’s brand values but also contributes to creating a supportive and empowering space for female athletes to thrive and inspire others.
On any plans to extend the #TakeMySPOT campaign beyond the Women’s T20 League
Beyond cricket, Himalaya’s collaboration with the GoEqual Premier League expands our commitment to women’s empowerment. The collaboration aims to promote the celebration of women’s rightful place in sports, advocating for equality and breaking away from gender stereotypes. This partnership delves deeper into the community level, focusing on grassroots football programs that nurture participation and inclusivity. Here, our key objectives go beyond the playing field. We aim to invest in the future by supporting infrastructure development and skill-building initiatives for young female footballers. The GoEqual Premier League itself dismantles gender stereotypes by providing a platform where girls are valued for their abilities, not limited by outdated expectations. This collaboration is more focused on creating pathways for talented young women to succeed in life.
By engaging with local communities, schools, youth organizations, and professional teams through the GoEqual Premier League, we aim to strengthen our social impact and reinforce our overall commitment to inclusivity. This partnership aligns perfectly with our broader goals of promoting empowerment of women. Moreover, by connecting with a new audience passionate about women’s football, we’re expanding our brand reach and further solidifying our identity as a champion for positive social change.
Mumbai: Gemini Edibles & Fats India Ltd launched an impactful campaign on Freedom Rice Bran Oil titled ‘Cholesterol ki Safai ka specialist’. This is the second advertisement in their ongoing campaign series ‘Rice Bran Oil Kare Andar Se Safai’ (Rice Bran Oil cleans from the inside) to empower individuals to adopt rice bran oil which helps cleanse cholesterol from the inside. The campaign is aimed at informing the public about the importance of using Freedom Rice Bran oil for daily cooking as it has 10,000 parts per million of Oryzanol, besides ingredients like tocopherol, and tocotrienols which are natural antioxidants. They help improves the heart health and actively promote an increase in good cholesterol while effectively reducing the levels of bad cholesterol, offering consumers a path to elevate their well-being.
The campaign revolves around the core message of ‘Jami Hui Chiknayi Ko Saaf Karne Ke Liye Hum Specialist Ko Bulate Hai’ (We call specialists to clean the stubborn stains from kitchen chimney), centering on clearing out built-up cholesterol, the silent perpetrator that quietly accumulates within us, clogging arteries and potentially leading to heart attacks. Consumption of Rice Bran Oil – an expert in maintaining cholesterol balance, daily can help prevent the accumulation of cholesterol and keep us heart healthy.
According to Gemini Edibles and Fats India Ltd senior vice-president of sales & marketing P Chandra Shekhara Reddy “Rice Bran Oil is a trusted choice for health-conscious consumers. Freedom Rice Bran oil with over 10000+ ppm of Oryzanol, actively supports heart health by increasing good cholesterol while reducing the bad cholesterol. This campaign is designed to help customers understand the importance of cooking the food daily with rice bran oil as it helps in cleaning bad cholesterol – hence the message, ‘ Cholesterol ki Safai ka specialist ‘, keeping people healthy. Through the campaign, Freedom Rice Bran Oil reinforces the need to consume food cooked in rice bran oil to stay healthy.”
