ITV

Category: Ad Campaigns

  • GM Modular unveils its third film of #Dadtested campaign

    GM Modular unveils its third film of #Dadtested campaign

    Mumbai: GM Modular, a leading manufacturer of fast-moving electronic goods, has unveiled a chirpy and innovative ad film as part of the latest #DADTESTED campaign. It features the father-daughter duo Suniel Shetty and Athiya Shetty with a narrative revolving around home automation systems that enhance comfort by personalising spaces and bring you closer to a modern and convenient lifestyle.

    In this film, actor Suniel Shetty can be seen moving around the house enthusiastically and showing off his newly acquired magic skills to control lights, fans, blinds, etc. using a smartphone. Athiya is surprised to see her father operating home automation system effortlessly, and their fun banter in this third #DadTested Brand Film takes the fun quotient and congenial bond between the father-daughter duo a notch higher from the first #DadTested brand film, where Athiya had introduced Suniel Shetty to the world of home automation.

    The campaign emphasises the advantages of embracing home automation, such as enhanced living experiences, advanced security features, and remote control of appliances.

    Commenting on the same, GM Modular CEO Jayanth Jain stated, “We are excited to introduce this addition to the #Dadtested campaign. Through this ad film, our brand aims to convey the striking benefits of smart home automation in today’s fast-paced lifestyle: the convenience, security, and personalization features that come with it by automating tasks and creating an ambiance tailored to customers’ preferences, making daily life more comfortable, and providing greater control over home functions. One can leverage this technology to completely transform the way they interact with their homes, making it more convenient, smarter, and efficient.

    There is a surge in demand for intuitive home automation tools, which will only increase in the forthcoming years. According to the Statista market forecast, the home automation market is expected to reach 52.4 percent by 2025, driven by the increasing adoption of connected technology across industries.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by GM MODULAR (@gmmodular)

     

  • Franklin Templeton celebrates remarkable women in #WomenofProgress campaign

    Franklin Templeton celebrates remarkable women in #WomenofProgress campaign

    Mumbai: Franklin Templeton has launched “Women of Progress,” a video campaign showcasing inspirational women who have broken barriers, overcome challenges, and achieved remarkable success in their respective fields.

    The campaign created in collaboration with Mashable Middle East and being promoted by Mirum India, is aimed at showcasing the attributes of persistence, ambition, and innovation, that these successful women in the United Arab Emirates have embraced. It comprises four inspirational episodes, each centred around the journey of a remarkable woman who is the hallmark of progress in her field. Featuring women from various sectors like business and sports, these videos showcase the indelible impact these powerhouses have had on their respective industries.

    These are our standout “Women of Progress”:

    Curly Tales’ founder Kamiya Jani embodies the entrepreneurial spirit with her innovation and determination. Kamiya ventured into the unknown when she launched her food, travel, and lifestyle platform into the UAE market. Not content with merely creating a brand, Kamiya set out to establish a robust community where people could explore and share their love for travel, food, and unique experiences. Her story is one of innovation, showing how a hunger for growth and the willingness to take risks can lead to success in new markets.

    Latifa Bin Haider began her journey towards empowering women at the young age of 19. To realise her dream of leaving a positive impact on society, she founded Baytukum, a platform designed to offer women the necessary resources and knowledge to thrive in real estate investment, fostering financial independence. Latifa’s vision extends beyond just financial success; she is dedicated to creating a supportive community for women, guiding them towards personal and financial freedom.

    The founder and CEO of MENA speakers, Saana Azzam, exemplifies unwavering resilience and ambition. Faced with the choice between her roles as a mother and entrepreneur, skillfully balanced both, defying societal expectations. Her journey highlights her determination to break free from society’s barriers and chart her own course to success, serving as an inspiration to many.

    Brimming with passion for football since a young age, Areej Al Hammadi was determined to push aside society’s restrictive views about women in the sport, securing her place in the UAE women’s national team. Her story is a testament to overcoming societal barriers and pursuing one’s passion with determination, illustrating that true progress is made when we move beyond societal confines.

    Franklin Templeton director – marketing, CEEMEA Balaaji Vaidyanathan shared, “The ‘Women of Progress’ series celebrates the achievements of these extraordinary women who have embraced the spirit of progress and contributed to society’s growth. These stories are crucial in shaping and inspiring the next generation of leaders. Through these videos, we aim to inspire and motivate viewers by showcasing the remarkable achievements of these women. Their stories serve as a reminder that with courage, passion, and perseverance, one can overcome any challenge and make a significant impact.”

    Launched mid-March, the campaign will run through mid-April and viewers are invited to delve into these empowering stories on www.womenofprogress.com.

    The Women of Progress video series has been created and produced exclusively for Franklin Templeton by Mashable ME. This content is not an endorsement by Franklin Templeton of any company or business.

  • Bingo! Mad Angles launches G.O.A.T pack with hilarious ‘Mad’ reasons

    Bingo! Mad Angles launches G.O.A.T pack with hilarious ‘Mad’ reasons

    Mumbai: Bingo! Mad Angles, a much-loved snacking brand from ITC Foods, is back to tickle your funny bones with its new campaign – the launch of its Greatest of All Time (G.O.A.T) pack. Known for its offbeat humour and quirky campaigns, Bingo! Mad Angles is going the extra mile to give their consumers hilarious reasons why their new packaging is the G.O.A.T.

    The campaign concept is delightfully bizarre with the brand presenting a slew of quirky reasons. Those include: being dust-proof, drown-proof, weather-proof and even having a dedicated song. The brand is pushing the boundaries of quirkiness to new heights. In an interesting move, the brand has partnered with renowned celebrity influencer Orry, rapper Srushti Tawade and the enigmatic Hydroman to unravel the mystery behind why the new pack reigns supreme. However, there’s a twist in the tale that promises to leave audiences both bewildered and entertained.

    The madness doesn’t stop there! The brand is inviting its audience to join in on the fun and stand a chance to win exciting prizes by sharing their own ‘mad’ reasons for why the new pack deserves the G.O.A.T title.

     

     

    Speaking about the new campaign, ITC Foods VP, head of marketing – snacks, noodles and pasta, Suresh Chand said, “Bingo! Mad Angles is known for its innovation, creativity and humour. With this new campaign and new pack, we wanted to take our signature brand of humour and madness to new heights. With this campaign, we’re turning up the humour quotient to the maximum. Get ready to laugh, get ready to be amazed and get ready for the snacking experience of a lifetime.”

    To amplify the campaign’s reach, Bingo! Mad Angles has collaborated with several renowned influencers for their humorous take on Gen Z problems. Through live influencer videos, Bingo! Mad Angles celebrates the infectious energy and unstoppable spirit of individuals like Sushant Divgikr, an Indian transgender artist known for forging his individual path and defying conventions. In his reel, he titles the new pack as the G.O.A.T pack for its judgement-proof nature, just like himself. Similarly, Preeti Sarkar, the Bengali influencer famous for her zany characters, celebrates being Troll-proof along with the new Bingo! Mad Angles pack.

    Prepare to be captivated, bewildered, and thoroughly entertained as Bingo! Mad Angles unleashes its madness in a new form.

  • BeautyBeyondBeauty: Arechar Nutra celebrates women’s inner beauty

    BeautyBeyondBeauty: Arechar Nutra celebrates women’s inner beauty

    Mumbai: Arechar Nutra has unveiled its relentless commitment to celebrate women’s inner beauty through its impactful initiative #BeautyBeyondBeauty. ArecharNutra’s #BeauthyBeyondBeauty initiative aims to bring into light the efforts of all the women who make a huge impact in the lives of people through her inner goodness and efforts of such women deserve to be celebrated to spread the impact.

    Among such women, there is Payal Kumar, a devoted volunteer, dedicated to serve the lives of underprivileged community through her impactful initiative “Utsav”. As part of her “Utsav” initiative, she served the underprivileged community selflessly through her various impactful activities.

    During pandemic, she provided meals for crematorium workers and individuals living on the streets and further expanded her efforts to provide nourishment to underprivileged children through nutritious food.

    “Through her unwavering commitment to serving others, Mrs Payal Kumar has not only left a lasting impression of kindness and generosity within the community but made a big difference to countless lives through her engaging activities” stated Arechar Nutra director Ruchika Rajbans.

    She brought smile to children’s faces by celebrating their birthdays and provided them the opportunities to play, learn and explore their artistic talents and abilities. Since 2020, she provided the food to almost one lakh people and celebrated birthdays of almost 300 underprivileged children.

    Her dedication to uplifting others, especially during times of crisis, shows her spirit of Beauty Beyond Beauty.”We are honoured to support individuals like Payal Kumar, whose selfless actions reflect the true essence of her innergoodness,” added Ruchika Rajbans. “Her continuous efforts to bring joy and nourishment to those in need shows her commitment towards compassion and generosity.”

    Arechar Nutra always recognises the efforts of such inspiring women who are dedicated to transform the lives of people by being beautiful from inside and their transformative journey of uplifting others inspire countless lives around them.

    Through its impactful initiative #BeautyBeyondBeauty, Arechar Nutra reaffirms its commitment to promoting holistic well-being and celebrating individuals who exemplify the values of kindness, compassion and selflessness.

  • OML Entertainment launches ‘As Unique As You’ campaign for Nothing Phone (2a) with Flipkart

    OML Entertainment launches ‘As Unique As You’ campaign for Nothing Phone (2a) with Flipkart

    Mumbai: OML Entertainment, an independent full-service media and entertainment organisation, has upped the ante on smartphone marketing by spearheading the innovative ‘As Unique As You’ campaign for the launch of the Nothing Phone (2a) exclusively available on Flipkart.

    At the heart of the campaign was its core concept, “As Unique As You”, stemming from Nothing’s brand proposition “Powerfully Unique”. OML strategically orchestrated the launch, dividing it into three phases — innovative promotion, interactive user experience and celebrity endorsements with Vijay Varma, Amyra Dastur, Anjali Sivaraman, and Neha Sharma.

    OML Entertainment SVP, revenue Pankaj Malani said, “Our collaboration with Flipkart for the exclusive launch of the Nothing Phone (2a) phone underscores OML’s constant pursuit of innovation and creativity within the media and entertainment sphere. We curated a strategic campaign with OOH media, and celebrity endorsements to ensure a great launch for the Nothing Phone (2a).”

    OML drew a parallel between the individuality of each user and the distinctive features of the Nothing Phone (2a) – emphasising the inherent uniqueness of both.  The first phase of the campaign entailed an outdoor campaign with tongue-in-cheek copy across Mumbai, Delhi, and Bengaluru. This strategy generated significant organic traction for Nothing Phone (2a) on Instagram and Twitter, solidifying its foothold in the Indian smartphone ecosystem.

    OML magnified the message “As Unique As You” and launched a contest where participants could win a Nothing Phone (2a) by sharing what makes them unique along with the hashtag #AsUniqueAsYou. The campaign came to life with user-generated content featured in real life at bus stops. To finally drive the “As Unique As You” message home, in the final phase, OML enlisted the power of celebrity with popular stars – Vijay Varma, Amyra Dastur, Anjali Sivaraman, and Neha Sharma, who used the Nothing Phone (2a) exclusively for a full day.

    The campaign translated into significant sales on the launch day itself with the Nothing Phone (2a) selling 30,000 units in just one hour, doubling to 60,000 within three hours and completely selling out 100,000 units by the end of the day. 

  • Excitel partners with Jio Cinema and launches the campaign

    Excitel partners with Jio Cinema and launches the campaign

    Mumbai: The fast internet speed of Excitel Broadband, a leading home internet start-up has reached the grounds of IPL 2024. Excitel has partnered with Jio Cinema to launch a new campaign  “Speed ka Man of the Match”  during the Man of the Match award presentation for IPL 2024.

    In a move to maximize visibility and highlight its speed advantage, Excitel has partnered with Jio Cinema to feature Excitel’s branding under the “Man of the Match” category during the IPL award presentations. To add excitement for users, Excitel has launched a contest where participants who spot the Excitel branding and share a picture to Excitel’s Instagram handle stand a chance to win 20 free OTT subscriptions. This specifically targets Connected TV (CTV) users, particularly those who engage with IPL matches through Jio Cinema on their Smart TVs/Smartphones. This segment represents a significant proportion of broadband users in India.

    Speaking about this significant milestone, Excitel’s chief operating officer Varun Pasricha highlighted, “IPL is more than just a sports event; it’s an emotion, a celebration for many in India. As a young brand, we’re always seeking innovative ways to connect with our audience. Our IPL debut not only positions brand Excitel during a key milestone every day, but also helps us build our speed advantage with our  target audience.”

    Excitel’s branding will be visible across the tournament, every day during key moments of recognising the Man of the Match. This visibility is backed by Excitel’s achievement in the Fixed Broadband sector as highlighted in last year’s Ookla report, where it outperformed industry giants like Jio and Airtel with speeds exceeding 200 Mbps across major cities like Delhi, Bangalore, Hyderabad, Kolkata, Chennai, etc. 

  • Ayouthveda launches #ExpertKiSunoExperimentMatKaro campaign with Genelia Deshmukh

    Ayouthveda launches #ExpertKiSunoExperimentMatKaro campaign with Genelia Deshmukh

    Mumbai: Blending ancient Ayurvedic wisdom with modern science, Ayouthveda launches the skin-aiding campaign of #ExpertKiSunoExperimentMatKaro. The campaign aims to help millions of people struggling with skin care, urging them to listen to expert advice. With Ayouthveda, you can trust the experts and embrace a skincare regime rooted in ancient wisdom and modern science.

    The campaign, featuring renowned actress Genelia Deshmukh, the brand ambassador of the Ayouthveda face care range, and Dr Sanchit Sharma, founder of Ayouthveda and an expert scientist, offers skincare solutions that genuinely nurture the skin. The campaign signifies a pivotal moment for Ayouthveda in reaffirming its commitment to providing advanced Ayurvedic solutions for the youth.

    Aligning with Ayouthveda’s mission to provide Ayurvedic-backed safe products while actively contributing to the community, Ayouthveda founder Dr Sanchit Sharma said, “We want the young generation to discover the essence of Ayurveda with Ayouthveda, where nature’s purity meets innovation for youthful skin. We create an experience of the transformative power of Ayurvedic skincare, backed by 40 years of trust and expertise. Every product is a testament to our dedication to safe, non-toxic, and effective skincare. We believe skincare isn’t just about beauty; it’s about enhancing your overall well-being. We believe in skincare that’s as nurturing to your skin as it is to your soul, and with Ayouthveda, our mission is to provide skincare products that promote health, happiness, and confidence.”

    Ayouthveda has a range of face care products for all skin types, from soothing and rejuvenating creams to refreshing facewash and scrubs, breezy mist and toners, facial kits, and more. One of Ayouthveda’s flagship products is the Sparkling Gold Facewash, formulated with 24K Nano Elemental Gold. European researchers have confirmed that using 24K gold nanoparticles or ‘Swarna Bhasma’ can fight against ageing and keep skin youthful and glowing. Genelia Deshmukh endorses Ayouthveda’s Sparkling Gold Face Care range.

    Ayouthveda Brand Ambassador Genelia Deshmukh invites everyone to join her on a journey to acquire luminous skin, “Ayouthveda’s sparkling gold face care is more than just skincare; it’s a celebration of timeless beauty and holistic wellness. Join me on a journey to radiant skin with Ayouthveda’s sparkling gold face care, where tradition meets innovation for a luminous glow. Experience the magic of Ayouthveda’s sparkling gold face care products because beauty should be as radiant as it is rejuvenating. Discover the secret to glowing skin with Ayouthveda’s sparkling gold face care range because I believe every woman deserves to shine from within.”

  • Gulf Unstoppable Army campaign takes a creative turn with Dhoni lookalike film

    Gulf Unstoppable Army campaign takes a creative turn with Dhoni lookalike film

    Mumbai: In an exciting follow-up to the “Gulf Unstoppable Army” campaign, Gulf Oil Lubricants India has taken a step further by launching the eagerly awaited Dhoni Lookalike film. This innovative component of the campaign underscores the company’s unique strategy this IPL season – entrusting CSK fans with the creation of Gulf Oil advertisements, thereby allowing CSK players, including the legendary MS Dhoni, to dedicate their focus entirely to training and their pursuit of a sixth title.

    The Dhoni lookalike film is an engaging nod to the fans, highlighting the absence of CSK players from this season’s advertising campaigns. It showcases a Dhoni doppelgänger stepping in to fill the void, emphasizing the campaign’s core message: while the real heroes are busy on the field, the fans have a golden opportunity to shine off it by creating their own Gulf Oil ads.

    This campaign phase not only entertains but also deeply involves the fans in the promotional journey, offering them an unprecedented chance to be at the forefront of the brand’s advertising efforts. Gulf Oil invites all enthusiasts to channel their creativity and passion for cricket into crafting ads that resonate with the spirit of the game and the essence of the Gulf brand.

    Contest details and gratification:

    Fans are encouraged to submit their homemade Gulf Oil ads, embracing the chance to have their work featured on television and win an array of exciting prizes. The contest promises weekly gratification to spur participation:

     . Bonus winners: A select few will win the coveted CSK match tickets, offering them a live experience of the cricketing action.

    . Asli fan winners: True fans will be rewarded with CSK jerseys, allowing them to wear their support with pride.

     . Gift vouchers: Participants stand a chance to win gift vouchers, providing them with more reasons to celebrate their involvement.

     . Signed balls: A special prize of cricket balls signed by CSK players, creating a tangible connection between the      fans and their idols.

    This campaign is not just about advertisements; it’s an invitation to the fans to become an integral part of the Gulf Unstoppable Army, making their mark in a season where every swing, hit, and ad counts. It’s a testament to Gulf Oil’s innovative approach to fan engagement, blending the worlds of cricket and creativity in a way that celebrates the sport and its supporters.

    The Dhoni lookalike film will be featured across digital platforms including YouTube, Facebook, and Instagram.

  • SAMCO’s “Stock Trading Satta Nahi, Science Hai” campaign goes viral with 8M plus views

    SAMCO’s “Stock Trading Satta Nahi, Science Hai” campaign goes viral with 8M plus views

    Mumbai: SAMCO Securities and The Womb are thrilled to announce that the inaugural episode of their groundbreaking series, “Traders ka Andekha Sach,” has surpassed a remarkable milestone of eight million views across various social channels. This significant achievement underscores the overwhelming response from viewers across the globe, demonstrating a keen interest in uncovering the unseen truths of the trading profession.

    Since its launch, the series has captivated audiences with its compelling narrative, shedding light on the intricate world of stock trading and challenging societal stereotypes associated with traders. Through a blend of humor, emotion, and insightful storytelling, the first episode offers a candid glimpse into the life of a dedicated trader, resonating deeply with viewers and prompting a reevaluation of perceptions surrounding the trading profession.

    SAMCO Group founder and CEO Jimeet Modi remarked, “We are immensely grateful to see the overwhelming response to ‘Traders ka Andekha Sach’ Episode 1. This milestone is a testament to the growing recognition of traders’ invaluable contributions to the economy and the financial markets. We are committed to continuing our mission of reshaping perceptions and providing personalized insights into the world of trading.”

    SAMCO Securities chief growth officer Ajay Dusane expressed his gratitude to the viewers and emphasized the importance of challenging stereotypes. “We are grateful for the tremendous support from our viewers, whose engagement has propelled the series to new heights,” said Dusane. “Through ‘Traders ka Andekha Sach,’ we aim to foster a deeper understanding of the science and analysis behind trading, debunking myths and highlighting the professionalism of traders.”

  • #TamizhanDa: Nippon Paint Celebrates Tamil Nadu Cricketers’ Spirit

    #TamizhanDa: Nippon Paint Celebrates Tamil Nadu Cricketers’ Spirit

    Mumbai: Nippon Paint, the No. 1 Paint in Asia Pacific, recently launched a powerful campaign titled #TamizhanDa.  This initiative celebrates the remarkable talent and strong spirit that define Tamil Nadu’s cricketers. The #TamizhanDa campaign serves a dual purpose. It not only reinforces Nippon Paint’s deep-rooted presence in Tamil Nadu but also expresses immense pride in being a brand born and #MadeinTamilNadu.

    Tamil Nadu cricketers have consistently left their mark on the sport, showcasing their brilliance irrespective of team colours. The heart of the campaign lies in a captivating television commercial featuring three energetic cricketers – Dinesh Karthik, Washington Sundar, and Sai Sudharshan.  These talented players embody the very essence of Tamil pride. The commercial brings to life the dedication, relentless perseverance, and fighting spirit that these cricketers bring to the field – qualities that resonate deeply with the people of Tamil Nadu and Nippon Paint as a brand.

    Speaking about the campaign Nippon Paint India Pvt Ltd president, (Decorative) Mahesh Anand said, “Being a brand made and bred in Tamil Nadu fills us with pride. We’re honoured to partner with the state’s cricket heroes. By celebrating their achievements, we celebrate the spirit of Tamil Nadu. Their dedication, talent, and fighting spirit reflect what we admire and incorporate into our work ethic. The #TamizhanDa campaign is our tribute to Tamil Nadu and its cricket fans, strengthening our connection with the state.”